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Interviews

Meet The Fastest Growing Social Media Agency on The West Coast

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What does it take to grow a social media agency? How do you run a digital advertising agency into making profits for clients? These are the same questions Nicholas Reed asked himself when he decided to create 253 Media. At such a time when the popular business idea for anyone wanting to make it big online is to start a digital marketing agency, Nicholas had to think beyond the money to at least survive in the market. So far in 2019, 253 Media, through the adoption and implementation of new systems and processes has seen so much growth that all other agencies should learn from. 

 

Why 253 Media? What’s Different?

 

According to Nicholas Reed, the one thing that drives and distinguishes a car marketing agency from any other is creativity. At 253 Media, Nicholas and his team have constantly looked for new ways of reaching out to prospective clients, pull on their heartstrings and stay on their mind for a long time. While doing this has not been easy, 253 Media has managed to offer clients more than just basic marketing solutions.  

 

Unlike other digital advertising agencies, 253 Media has invested heavily in targeted advertising. By focusing on one-on-one marketing, the agency is not only able to provide clients with a personal shopping experience but also to grow brands, loyalty and increase profit. In his own words, Nicholas says, “We are able to follow shoppers throughout each stage of their buying journey and we are able to easily integrate our system with the dealership’s existing sales process.”

 

Specializing and Winning Big in the Automotive Industry

 

Nicholas Reed points out that, “At 253 Media, we understood and welcomed the opportunity that the present generation presented in terms of shopping for vehicles.” Looking at how millennials are changing the business landscape through new shopping trends, it is easy to see the sense in Nicholas’ words. According to a report released by Autotrader, 84% of older Millennials own a vehicle. The report further pointed out that the majority of young to middle-aged people buy cars, not because they want to, but because they need to. As much as 88% of these young to middle-aged people are using the internet to search for the car they want to buy. This is why Nicholas Reed chose to specialize in the automotive industry.

 

Given the fact that the biggest share of car buyers in developed countries are tech-savvy and avid social media users, it only makes more sense why 253 Media is winning big in the industry. If not so, how can you explain the results from recent forecasts in the automotive industry? According to one such forecast by eMarketer, it is expected that by 2020, the automotive industry in the United States will spend a whopping $14 billion on digital advertising costs. Looking at the growth pattern over the years, it is expected that in the next year, spending on digital advertising of cars will grow by 13%. This is the opportunity that 253 media is leveraging in a bid to stay at the top of the game.

 

Getting Things Done and Achieving Results

 

Just recently, the 253 Media team helped a car dealership in Kentucky achieve a continuous 404% profit ROI for the entire first quarter of 2019. Asked how they did it, Nicholas Reed says, “We focused on Google and Facebook advertising to deliver them low funnel leads from car shoppers in their area.” It might sound like an easy strategy to undertake, but doing it so well to achieve such an impressive ROI means that Nicholas and team know what they are doing. 

 

253 Media is at the center of helping automotive dealers get as much information about their cars as possible to prospective clients. This digital advertising agency has gone out of its way to provide good quality and many detailed videos and images of cars for their clients. This not only gets searchers to go to the next step in the purchase process, but it also earns the dealers more money every time.

 

Conclusion

 

Since almost everyone looking for a car to buy will eventually search for it on the internet, the opportunity for digital advertising agencies to reap big is very real. For 253 Media, the reality of this fact has opened up the possibilities of venturing beyond new frontiers. Nicholas Reed and his team are looking to a bright future while pursuing every upcoming trend in the automotive market. That has been their growth secret, not so obvious but quite a dare for others to attempt. Today, Nicholas is mentoring up and coming entrepreneurs and even has a coaching program where he helps visionary and business minded people to grow ideas and transform them into working enterprises.

 

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Interviews

How A Broke Journalist Was Able To Create A 6-Figure Coaching Company

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Many freelancers dream of living a financially free life filled with success. That can be very hard at times due to the trap of doing everything yourself. You never should. Many entrepreneurs are stuck in “solopreneur world” stressing and overdoing themselves when they can make the same amount of money delegating sales and fulfillment. Check this out:

Alex Schlinsky is the Founder and CEO of Prospecting On Demand™, a company specializing in helping coaches, consultants, and agency owners implement the systems and strategies necessary to scale their company and become successful CEOs. Over 125 entrepreneurs have built 6-figure companies utilizing the POD™ community and training.

Alex is decorated speaker and author, making appearances at college universities and being featured in renowned publications such as Entrepreneur Magazine, Forbes, and more. It wasn’t always the limelight for Alex. He’s had many successes, challenges, and major responsibilities. Here are some of his: 

‘Can you tell me the story of your prior successes, challenges, and major responsibilities?’

Successes:

Alex has a major list of successes. After working hard on Prospecting On-Demand, Alex has over 500 students. This leads him to many other successes like speaking at his alma mater UCF for Leadership Week educating others on how to scale their businesses. Not only does he mentor over 500 students but owns a 6-figure marketing agency working with personal injury attorneys and owns a 6-figure coaching company. Alex has spoken for USF NSLS inductions 4 times and was published in Entrepreneur, Forbes, and many more agencies. To add the cherry on top, 125+ agencies/coaches hit 6-figures with POD™ and about 20 have hit 7-figures with POD™. A personal achievement of Alex is successfully achieving his childhood dream of working with the Miami Dolphins. 

Image result for miami dolphins

Challenges:

As for challenges Alex explains it best.

“As I got started: Working part-time while at school. Post-graduation realizing my college path led to a dead-end and I had to restart at square 1. With no corporate job, I’ve always wanted to figure it out on my own led to some LEAN years. Working for the Dolphins and in MMA meant working weekends, long hours, deadlines, and very low pay. Struggled to pay rent for some time while my wife worked as a waiter.”

More specific: Mostly great investments in coaching, but one in particular ($30k investment) crippled me for a while. 

Major Responsibilities:

Alex also had a lot of major responsibilities as well! He was handling everything for the agency before ReachLocal stepped in. Did prospecting, sales, and even tried to do fulfillment (ads) even though I was terrible. 
For POD™, created all the content, did all the sales, managed a team of 3-5, made massive investments in coaching that I had to do the work for, etc.

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Interviews

How Entrepreneur Mehran Khan is Transforming the Digital Market at Age 16

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With dedication and continuous hard work, one can achieve anything. One just has to work towards the goal with complete honesty and the result will follow sooner or later. Today, we are going to talk about a young boy named Mehran Khan, who is a true inspiration to many youngsters out there, who are feeling lost.

Mehran Khan is a 16-year-old boy, who hails from a Kharan district of Balochistan. Currently, he is one of the most successful entrepreneurs in the country but his journey to the top has been a roller coaster ride with great ups and own. Mehran Khan is the co-Founder of Rifiako Media.

He has made his way to the top with his sheer work and dedications towards his goal of doing something special in life.

When he started his journey from his village, he had no idea where to go. However, destiny had its say and it brought him to the city of dreams, Quetta. After arriving in Quetta, he struggled but soon came to understand what he needed.

After working tirelessly towards his goal, success came knocking at him at a very young age.

After making his niche in marketing, Mehran has expanded his reach to digital video content. Currently, he is producing several digital videos catered to young audience. With this, he has already turned entrepreneur at such a young age.

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How This Barber Has Been Able to Completely Reroute His Life Through Entrepreneurship

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Entrepreneurship is the name of the game in the 21st century. It even seems to be the last bullet shot on poverty and misery. 

 

Catalyzed and driven by passion, persistence, patience, and power, meet Guy Coates whose journey to success has been completely undeniable. A life-changing journey that has impacted tens of thousands if not thousands, through entrepreneurship. 

 

Success is not something you merely pursue, it is something that you attract by the person you become since success never lowers its standard. Indeed entrepreneurship is not only the key but the door to success.

 

As a smart worker with skills and passion as the better option, Coates has traversed miles. To achieve his success, the entrepreneur sets Goals and targets, visions and dreams to achieve within a certain set time frame. Finally, the marketing tools and strategy he uses are mind-boggling and a mind opener to the young entrepreneurs. 

 

Skills and Passion

 

The ability to be a ‘man of the people’ is not only super career achievement but also a social achievement. Skills speak louder than words and no wonder nobody bothers to check Coates license. Everyone is now fully aware for the past decade and a half, that yes indeed it is not just education but the output that matters. The passion of seeing people looking good and having increased self-esteem has been the driving force behind the entrepreneur venturing into this lucrative entrepreneurship. 

 

The youtube series he began that recaps local barber battles in the DMV area called the Recap Baber show has cut reality stars.

 

Skills and passion have been Coates definition for the past 15 years as you cannot separate the latter from the former. Half heartedness is Coates greatest enemy in achieving his goals and for sure passion became experience, the experience became a success which continues to tower beyond the skies.

 

Goals, Visions, and Targets

 

Where there is no vision people perish. Coates targets to build a brand big enough for people to trust and buy products to help with their profession and for the clients to have the look last longer. The launching of the classic movement called Beyond the Chair is already underway. 

 

This will be of great aid to other barbers that will create something for their children. Isn’t that great? But as you can tell it will not be an easy task, but who can stop the hero, champion, a conqueror with a whooping wonderful nine children and a grandchild? Viva!

 

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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