Serial entrepreneur Rio Osorio loves building businesses and helping other entrepreneurs grow their businesses. He is currently a business coach for 6 and 7 figure entrepreneurs and runs a marketing agency that specializes in social media marketing. Rio also recently partnered with 7 figure entrepreneur John Malott to build some massive businesses. After speaking with Rio, I found out his passion is to find innovative ways to shake up tired industries. Here is what else he had to say:
How did you get started with your career?
Rio Osoro: Since I was young I always wanted to have my own business, most my family worked in the copper mines in my home town and even though I spent quite a few years there, I always knew I wanted more for my life. Not sure where my drive for entrepreneurship came from because no one in my family is an entrepreneur or ever had ambitions to be. I think in a lot of ways as well I just wasn’t built to work for someone else.
What are some of your major accomplishments?
Rio Osoro: My biggest accomplishment is my wife and children, after getting married and divorced at a very young age I was determined to make sure I found a woman that would support me on my journey, because I knew that this journey wouldn’t be easy. Lucky for me I hit the jackpot with my wife Jill. In terms of business I would say the first $20k month I had. It’s funny how most people think that life will change so much when you start making big money, but the truth is when I hit my first $20K it really didn’t feel that amazing. I was really proud of myself because I literally went from making nothing the month before to $20k, honestly not much changed until I hit a few more of those months then learned how to scale from there.
What differentiates you from others in your field?
Rio Osoro: I think my biggest differentiation is just that I’m different. I have my own vibe that is true to who I am and I’m not trying to fake it or fit in like a lot of people out there. I will say that I feel like it’s a lot harder to discover who you truly are these days because of the influence social media has on people. I really feel like some change is needed in the social media space.
What is the best advice you have for someone wanting to become an entrepreneur?
Rio Osoro: My best advice for someone that wants to become an entrepreneur, would be “DO IT SCARED”, I know so many people who want to be an entrepreneur but are so afraid to put themselves out there and risk failure or risk having small minded people say I told you so just because the first thing they tried didn’t work. My journey into entrepreneurship has literally been 80% failure, if I quit after my first or even twentieth failure I’d have never made it to where I am now and I’m just getting started. So, I’d say if you’re scared then Do It Scared. Fear never goes away so stop thinking it will and instead focus on how you can harness that fear and use it to your advantage.
Why do you think social media is so powerful?
Rio Osoro: Social media is so powerful right now because that’s where the people are. So, any smart business owner should be going to go where the people that buy their products. Oddly their are still so many businesses that aren’t on any social media platforms, which is why Social media marketing agencies have blown up in the past five years.
What tips do you have for networking?
Rio Osoro: The best tips I have for networking are to go to events where their are like minded people and the biggest tip I have that changed my life is “ask better questions” when you are networking with higher status people that you’d like to work with or potentially partner with. Most people go to networking events and ask the same lame questions that everyone else does. Don’t be that person, if you know someone that will be there that you’d like to talk to, do some research about them and their business go read their bios. This way you will be prepared with better questions and have better odds of getting their attention and building a relationship
What do you see most people doing wrong when it comes to social media?
Rio Osoro: The thing most people are doing wrong on social media is not being social. Most people are just worried about growing there following and less concerned with actually connecting with people. If you want a more engaged following then here’s my recipe: Post once a day not 2,3, or 4 times like most gurus say. Then spend the rest of the time liking, commenting and DM’ing people that you’d like to connect with.
What is the biggest entrepreneurship lessons you have learned
Rio Osoro: The biggest lesson I’ve learned in entrepreneurship is that I can’t do everything and expect to get anywhere. Do what you’re good at and either hire or partner with one or two people to do the rest.
Are there any other entrepreneurs that inspire you and why?
Rio Osoro: One of the first people that I met when I finally decided that i needed to start branching out and connecting with other people is John Malott. He’s a first class man and a great mentor to me. The best part is that using the things I mentioned above and being consistent and building a relationship with him has lead to building a partnership with him. So I know what I’m talking about when it comes to this stuff because I’ve actually lived it.
What is the best way for someone to reach you if they are interested in working with you?
Rio Osoro: The best way to connect with me right now is through Instagram @thehustlementor. I’m always looking for new strategic partners and I’d love to hear anyone’s business ideas and potentially help you bring it to the marketplace.
How a Kid Selling Lemonade Turned His Entrepreneurial Habits Into A Lifestyle
When you observe a major corporation, you most likely see the logo, the product or service they sell, or their marketing ploy. Take Apple, for instance. The iPhone, the MacBook, the classic minimalist design of their storefronts, or their iOS software are the first things that come to mind when the company is brought up. For Henry Westbrooks, he sees the innovator, or the Steve Jobs, behind the creation of the brand. Henry is fascinated by the concept that being an entrepreneur puts power in your hands as the creator. His fascination has lead him to multiple ventures in the business world, and has become massively successful as a result.
Henry is a licensed realtor in Southwest Florida, the founder of iGrowClub, a digital marketing agency focused on helping clients grow organically on social media to reach their target audience and scale, and is the founder of the Health & Wealth Show, a podcast that focuses on health, wealth, love, and happiness. He has even found success in e-commerce business models, and has affiliates earning between 6-8 figures using the model. His intangible skills include door to door sales, where he has generated millions as a solar energy consultant, high ticket selling, and turning people into repeat customers through building value and pitching products. Henry is without a doubt a well rounded, dedicated entrepreneur who is making waves in the industry. But, Henry’s passion and dedication to making his own way in the business world is nothing new.
As a child, Henry was already dedicated to selling and working for himself. During his school years, he would sell lemonade and Pokemon cards at a roadside table, host garage sales, and sell food or magazines whenever he could to make money. He was fascinated by seeing money stack up, and has always aspired to becoming wealthy and successful.
His actions speak louder than his words when it comes to Henry’s dedication. After graduating from the University of Buffalo with a BA in Communication and working for corporate radio, Henry was all in on following his passions and becoming successful. He drove from New York to Florida to start his real estate venture right after obtaining his real estate license. After getting involved in the real estate game, he was presented with an opportunity to sell solar across the country in California. Without hesitation, he accepted the offer, packed his things, and drove cross country to take advantage of the opportunity.
On top of dominating the solar industry, Henry has grown a stellar personal brand and helps brands and companies grow their brands by helping them to identify their mission statements, handle the marketing, and helping with brand development. But, like all successful endeavors, Henry is cognizant of the slow process necessary to gain traction and momentum. He’s very open to detailing the processes he’s gone through to reach his level of success.
Henry knows that the path to success happens one day at a time. There have been many early mornings and late nights, sacrifice, failures, and changes in his mindset. Finding success as an entrepreneur requires a ton of effort, patience, and grit, and Henry possesses all of those attributes, and his work ethic and drive has allowed him to work at his goals day in and day out to find success in his businesses. The reward of building something that not only generates revenue but helps people is well worth the early days of uncertainty, Henry says. A massive key is maintaining faith in the baby stages of a company, as your big break could come just a few days after you feel like quitting but decide to keep pushing forward.
Today, Henry has a massive amount of knowledge and the skills necessary to be successful. But, starting out, he wished he knew two key pieces of advice: Invest in yourself, and be aware that it all starts with you. You need to take on good debt that results in cash flow, believe in yourself, make daily progress, and trust the long term process. Anyone can become successful once they acquire the right mindset and work ethic, and no one believes in that idea more than Henry.
Henry can be reached on Instagram @henryaaronwestbrooks, or via email, [email protected]
Kathy Chou Founder and CEO of Selfkaire is Making Waves in The Beauty Industry
Kathy Chou is the founder and CEO of Selfkaire, a beauty company that’s focused on modernizing the most effective Eastern medicine concepts in order to replace outdated tools and methods. The idea for Selfkaire came after Kathy began to experience health problems from working 80-100+ hours a week as an investment banker at Citigroup. She had developed severe lymphedema in her legs, constant lung infections, and sickness from eating everything outside of a piece of lettuce.
After meeting with her doctors and not finding a solution to these problems she decided to see her family’s Eastern medicine practitioner. That experience is what led her into 8 years of researching ancient Eastern medicine in order to create a beauty brand that only brings the most effective Eastern medicine concepts to market.
Research and Development
Kathy decided to shift from her lucrative finance career after her Wharton MBA to focus on Selfkaire. She now has a team that’s spent over ten years researching Eastern medicine and top practitioners in the industry in order to come up with products that are developed by world-class engineers who head R&D teams for the top global consumer product company in both aesthetics and design. Her vision is to disrupt and replace the expensive, invasive and dangerous in office procedures with natural and non-invasive solutions to heal the body from within. To learn why she uses surgical steel check out this article on freepeople.com
Eastern medicine is rooted in the belief that your systems and organs are interconnected, and your lymphatic system plays a core part in making sure everything is functioning — and detoxing — as it should. Those toxins you can’t process out get imbued into your deep tissue, and can potentially lead to the appearance of cellulite, stubborn fat, bulky muscles, swollen lymph. The Selfkaire tool efficiently processes toxins in the quickest manner possible. Selfkaire’s facial tool draw out toxins and expedites lymphatic drainage and blood circulation. From just one use, you may notice a flush in your skin (and soreness) — that shows it’s working! The best thing is, your body gives you feedback as you use the tool.
If you want to see what this tool can really do and bring in effective concepts that are innovating products that haven’t been touched in thousands of years, check out the following:
Meet Lewis Fausett – The Superstar Operations and Marketing Consultant
Recently, I had the pleasure of sitting down with Lewis Fausett for an interview. Lewis is a business manager and consultant and has had massive success in only a short period of time. We talk about how he got started, what he’s done differently, and more.
- Hey Lewis, who are you and what do you do?
I’m Lewis Fausett, and I’m a business manager for Patrick Adair from Patrick Adair Designs. I am also a business consultant for a handful of other influencers. I spend most of my time making sure people are making the correct decisions to optimize growth not just of their brands but their businesses behind the brands. This means I spend a lot of time overseeing marketing and operations on top of the traditional things like advising on contracts and big deals.
- What have you done differently to scale your business?
The biggest thing is being able to blend the traditional world of business with the more personal aspects of being an influencer. Most influencers are focused on just creating amazing content and putting minimal effort into creating the brands and businesses behind the scenes. I spend the majority of my time implementing more traditional marketing aspects and operational flows into influencer based businesses while still letting the influencer be themselves.
Good examples of this occur with Patrick Adair Designs. We often have to blend Patrick’s love of traditional YouTube culture and memes with the fact that his biggest brand is selling luxury jewelry as a designer. This means we have to connect with multiple demographics. Your consumer who frequents Saks Fifth Avenue (this would be a more traditional demographic) is very different from a 25-year-old watching a video because it involves PewDiePie.
The other big blend we do involves including more traditional marketing. You’re seeing this more and more with larger influencers, but the middle tier still leaves this untapped. Incorporating things like paid strategies and lead capturing and nurturing strategies also has really helped. The key is you have to do this all very carefully to ensure that you aren’t alienating your core organic viewers.
- What’s the biggest lesson you’ve learned along your journey?
I think the biggest lesson I’ve learned is that connecting with an audience is the most important thing. It doesn’t matter if you’re trying to get views on a video, promote a song, or sell a product. If you can get an audience to connect and trust you, you can get away with sucking at every aspect of traditional marketing. Then if you’re able to do those well you get to a point where you are almost invincible in your respective industries.
- What are your three core principles?
- Winning is a culture
This was a phrase that got thrown around a lot while I was playing rugby at the University of Utah. You don’t win games against top teams by just showing up on Saturday night. You have to hit the weight room all week, be attentive in practice, and taking care of all your off the field responsibilities. This translates directly to being successful in life and business. If you just strive for excellence in everything, it’s much easier to strive for excellence at work.
- Innovate or die
You’re never going to be able to do the same thing forever and be successful. You’re only going to have a limited amount of success before people start trying to copy your formula. At that point you need to already be figuring out the next step, so you’re always a step ahead. We see this a lot with competitors trying to rip off designs and naming schemes for jewelry.
3. Outwork Everyone
This is another one that came from sports that I think laid the foundation for success in business. At the end of the junior year of high school rugby, I was a solid second-string player on a fairly bad team in a really good conference. My coach sat me down and told me that because I had really good grades, test scores, and measurables (height, weight, etc.) a lot of ivy league programs he was connected to were interested in me, but they’d need to see me play at a high level first. One of those coaches was the coach for the collegiate all American program. He sent me an email with a weight program and recommendations for conditioning and diets. Between his advice and one on one skill work by showing up to practice early and staying late with my coaching staff, I finished my senior season as an all-conference player. I actually didn’t get into any of the ivy league schools, but in the process, I got to the point where I was recruited to play for the University of Utah which at the time was ranked in the top 10 teams in collegiate rugby. That experience cemented that if your willing to outwork everyone you can do almost anything.
When I started working, I took that same idea into it. There were plenty of days where I’d work 18 hours and sleep on the couch at work to make sure I was there when the day started again.
- What advice would you give to someone looking to become an entrepreneur?
I think I’d give the advice that you need to develop a skill set that’s valuable. I mean I think being an entrepreneur can be a little silly if you have no product or ideas, but if you have a high-value skill set, you can always be an entrepreneur. It can be sales, social media, marketing, design, etc, but if you can do something that most people can’t, then you just have to sell yourself.
That’s why I’m not necessarily pro college or anti college. You definitely need a valuable skill set, and I think you can learn one in college. The networking is also good. At the same time, you can go learn something on your own and practice it. I mean you could even just learn business operations by mowing lawns and trying to scale a landscaping business. The biggest thing is to just start trying to create a valuable skill set that will help you in the future.
- What are your future plans?
The goal is to just keep growing the businesses and brands until they reach their market cap for the effort that is available from everyone.
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