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3 Easy To Learn Strategies To Scale Your Online Brand: With Josh Miller

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Josh Miller

Social media has taken this generation by storm. Nowadays, your online following is like your resume. Many millennials see your following and engagement numbers as equivalent to your overall credibility.

The social media space is a nonstop evolution process. It’s no longer just about being active online or posting an ad for your business – it’s all about the brand. People only buy online from brands they trust and have an actual connection with. Too many people try selling before establishing a relationship with their followers, which doesn’t work like it used to.

To demonstrate the proper way to build a loyal audience, expert Josh Miller shares with you three strategies he is currently implementing to crush it in 2020 with his brands. These strategies work for both a business owner and an individual looking to create a presence on Instagram.

1. Build your personal brand.

The first strategy is to focus on building up your personal brand on Instagram. It doesn’t matter who you are, what you’ve done or what kind of business you own – the world wants to know you. Your buyers will arise and become more active when they see your face and hear your voice. It gives your potential customers the ability to build a real connection with you.

2020 is all about the rise of the personal brand. People are taking over industries by simply documenting their life through their Instagram feed. Things like starting a podcast, doing live videos and posting quality, value-driven content seem to be the winners moving forward on Instagram.

One powerful way to accomplish this is through what’s known as influencer marketing. This simple yet effective strategy has helped millions of brands explode on Instagram.

The idea is that you reach out to major accounts within your niche market and ask them what it would cost for them to post your photo or video on their account, exposing their followers to you. You may even be able to collaborate for free in return for you promoting their brand on your account. It’s a common win-win tactic that, when used correctly, can take your brand to another level.

The key is to become known in your industry, to become the go-to expert in your specific field, and one of the best ways to do that is by building up your personal image online, particularly with Instagram.

2. Build an engaged following of people who love everything you do.

Having a lot of followers on the front end looks really good and is the starting point to establish yourself as a figure of authority. However, without a back-end following of truly engaged people, you won’t see true engagement or ever really sell anything. The goal is not only to establish credibility but also to build a culture with your followers so they listen and take action on everything you say.

There are many ways of doing this, but by far the most effective is the story feature on Instagram.

The first strategy of Instagram stories is to provide as much value as possible. Everyone on Instagram is trying to sell you something, but few provide any real value. Remember, no one cares what you know until they know that you care!

Find creative ways to do this. For just a few examples, you can give value by simply uploading motivational or inspiring content, sharing tips and tricks you have learned inside your niche or industry, or actually giving something of value away for free to your followers. E-books, courses, cheat sheets and video recommendations are all great and easy value-adds that people love to receive.

The second strategy for building a cultlike following through your story feature is showing your day-to-day life to your followers. This strategy is what allows your followers to really connect with you on a deeper level. An example of this would be you waking up in the morning and taking a video of you talking about how excited you are for the workday and sharing a tip about your morning routine. As dumb as it may sound, it works.

Another example would be you walking across a stage accepting an award for something. Your story is a peek into your actual life, and it is recommended to showcase the good, the bad and everything in between. It shows you are human and allows you to not only establish some credibility with your followers but also connect with them. We live in a filtered world, and the brands that are raw and real will take the upper hand.

3. Create a clear message through quality posts.

Content is king on Instagram – on any social media, for that matter. One of the biggest mistakes that so many people make is that their content doesn’t portray a clear message in an effective way. When clicking on your profile, a potential follower should know within seconds what type of brand you have, what niche you are in and what they will get by following your account.

At the end of the day, Instagram is all about clear, concise and quality content. Take some time to figure out what your brand is all about, and create a structure to paint that vision to your followers.

These three strategies work, plain and simple. The ones who apply them consistently over this year will be ahead of everyone else. Go and set yourself up for success in the new digital age!

Ryan is a 7-figure digital entrepreneur, influencer, investor, press contributor, and speaker. Ryan founded the globally recognized social media marketing company Social Revelation which helps business and personal brands increase their digital footprint and brand awareness online. Ryan's company manages the social media strategy for several seven to eight figure earners who are top performers within their industry. He has curated a personal online network around 4,000,000 people from all around the world. Ryan has also been featured on various entrepreneurial and business podcasts such as Entrepreneurs on Fire, Underdog Empowerment, The Daily Grind, The No Excuse Show, The Millionaires’ Hot Seat, and on the live television shows "Good Morning LALA Land" in West Hollywood and the "Mountain Morning Show" in Park City, Utah.

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6 Most Useful Equipment for Any Construction Business

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If you are looking to set up a business, you may consider looking at the construction industry. This sector contributes nearly 8% of the Australian GDP. The annual turnover of Australian construction industry is more than AUD 350 billion. Over the next five years, it is expected to grow at 2.5%.

If you think that this industry is for big businesses, think again. There are more small businesses than large ones, and an average business owner employs around 20 people. You may like to read this report for a detailed understanding of the subject. A critical part of setting up your construction business is buying the right equipment. Here is a list of the top 6 pieces of machinery that are essential for your business. Read on.


1. Excavators:

These are used by almost all the construction companies that you can think of. Excavators are generally used for digging, but they have other applications as well. You can use them to lift and carry heavy loads like rocks, trees, etc. You can also use an excavator to dredge rivers, cut trees and demolish buildings. An average excavator works on treads or crawlers.

This machine is operated by an operator who sits in a glass cabin; He can control the long arm of the excavator by pushing various buttons or shifting gears. There is a digging bucket at the end of the long sleeve. This bucket digs as well as carries materials. Since the long arm can be rotated 360 degrees, an excavator has high maneuverability.


2. Dumpers or Loaders:

Sometimes you might need to transport large quantities of construction material over a long distance. Dumpers fulfill this purpose. A common dumper is a truck that has an open carrying space in the rear. The driver sits in the front.

The rear part of the dumper or loader can be lifted or tilted upward so that it can dump its load quickly at one spot. This lifting is done with the aid of hydraulics. A typical dumper is smaller than a truck but can carry hefty loads (1-2 tons). If you are looking for affordable dumpers, companies like West-Trans might be able to help you.

3. Bulldozers:

Another great piece of machinery for your construction business is the bulldozer. It works pretty much like the same as an excavator. However, this machine is primarily used to remove the topsoil and rocks that are jutting out.

It is also used to demolish small structures like houses and buildings. Bulldozers move on treads and are incredibly mobile. This machine is operated by an operator seated in a glass cabin who can supervise his operations easily. The actual digging work is done by a concave blade which is made of high tensile steel.

4. Cranes:

Cranes are used to reach out to the more upper floors of buildings. You use cranes in the building business. These machines are used to carry construction materials up to great heights. Some of the materials lifted by cranes are concrete blocks, frames, steel trusses, etc. A crane is made of 3 parts- the driver’s cabin, the arm which lifts stuff and another arm that works as a counterweight to the other arm.

5. Paver:

If you are in the road construction business, you would need this machine. A paver is used to lay asphalt on the road. Molten asphalt is poured into a bucket which releases the latter on the way. Later, a road-roller comes and flattens the asphalt.

6. Trenchers:

Lastly, you need these machines to dig trenches in the soil. This equipment is used while laying pipelines, drainage systems, cables, etc.

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Even Broken Bones Can’t Stop Adam Leitman Bailey from Reaching for Success

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After breaking both arms and falling into a coma, most people wouldn’t wake up and decide to win all-county honors for their high school track team. 

Most people aren’t Adam Leitman Bailey

Today, Bailey stands as one of New York’s most sought-after real estate lawyers. He leads an eponymous law firm that has earned its stripes winning some of the most important, bet-the-company disputes and deals of the 21st century — but back then, he was just a kid with a lot of guts. Any other teen might have taken the season off after surviving a violent car crash. Bailey, a senior in high school at the time, went to track practice with two casts and began training harder than ever before. He ran a record season, achieved all-county honors, and received an Award of Courage from his coaches and teammates just before his graduation in 1988. 

That incident occurred over thirty years ago, but it still tells you quite a bit about who Adam Leitman Bailey is. In many ways, it stands as a microcosmic example of an overarching theme in his life: he overcomes, thrives, and persists even when the odds are stacked and the path ahead is painful. 

The sheer persistence that drove Bailey to sprint (and win) with broken bones was developed during a painful childhood. At the age of five, he and his younger sister were uprooted from their home in New York and transplanted to California, where their mother struggled to find work as a teacher. Money was in short supply and emotional security lacking; the family often moved to flee their unpaid landlords, and the situation prevented Bailey from attending kindergarten. 

Little improved when Bailey was finally able to attend school. He was bullied for his thick New York accent and skinny frame. It was in school that he was forced to learn to be a leader and stand up for himself and his younger sister. 

It wasn’t long before Bailey found himself applying his developing leadership skills and passion for justice to broader causes. As a preteen, Adam Leitman Bailey spoke at his first public rally to protest the three-hour bus rides that children were forced to take to school. 

The oppressive bullying he faced continued when his family moved back to New York in Bailey’s early teens. He survived it, and threw himself into his studies. Looking back as an adult, Adam Leitman Bailey views those years almost as a kind of brutal training for his current life. In an article for the ABA Journal, he wrote: “I prepared for law school almost from when I could walk. I studied hard. I solved my own problems. I learned empathy and understood different types of people. I conquered so much just by surviving.”

It’s perhaps unsurprising, given this pattern of persistence, that despite being told as a child that “only rich people get to be lawyers,” Adam Leitman Bailey would go on to become one of New York’s best real estate attorneys. Despite not meeting a legal professional until college, Bailey pursued his dream; he put himself through college, and, ultimately, managed to grow his legal practice into one of the foremost firms in New York City’s real estate field.

Bailey’s persistence-first philosophy shapes his leadership approach. He outright refuses to hire first-year attorneys from Ivy League law schools who refuse to grade their students, believing that students who are forced to compete against each other for their rank will become better attorneys. Those who have worked with him know him as an unapologetic achievement snob who prizes hard work and results above all else. Even the pay structure for his business is a meritocracy, organized around the quality of an employee’s performance.

It’s fair to say that his tactics have seen success. Today, Bailey and his firm, Adam Leitman Bailey P.C., have been associated with some of the most significant cases of the new millennium, including prevailing in the Interstate Land Sales Full Disclosure Act cases, the Save Harlem Association v. Kimko case, the Ground Zero Mosque case, and the Trump Soho Association v Trump Soho Condominium. These achievements included reaching the largest settlement in condominium history as well as separately, the largest casualty settlement for a restaurant. Victories also included winning cases and making a new law for newly constructed condominiums and prevailing in both a case of first impression in a property land dispute as well as a landlord-tenant case of first impression.

He and his law firm have won every major award that a lawyer could win, including Commercial Observer’s Most Powerful Lawyers, Chambers & Partners’ Leading Law Firms and Lawyers, Super Lawyers Top 100 Lawyers, and Martindale-Hubbell’s AV Rating.  

Adam Leitman Bailey is a heartfelt believer of persistence above all else — and, given the obstacles, pain, and doubt that he has so clearly overcome in his life, it seems impossible to argue with his methodology. 

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3 INVESTMENT TIPS WALL STREET DOESN’T WANT YOU TO KNOW

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Do you want to know the secret behind Wall Street? The secret is that there IS no secret. They’re just really good at what they do: making money.

You would think that the best place to look for financial advice would be the ones that are constantly making headlines, even creating the news. But that’s not exactly the case.

It’s true that the financial experts on Wall Street are often very successful. But their goal is to protect their assets and make themselves look good, not give valuable advice. While they may not actually be hiding anything, they are very selective about the information they choose to share with the public.

Mainstream sources like CNBC or Fox Business will never have all the data you need to make a well-informed decision, which is why educating yourself as an investor is so crucial.

Here are a few tips to get you started on becoming your own financial expert.

Tip #1: Identify your investor personality.

In some of my previous posts, I’ve talked about the importance of psychology in financial decision-making. 80% of financial expertise is learning how you make financial decisions, knowing your strengths and weaknesses, and honing your ability to act rationally in an unstable environment.

This is what helps you develop an investor personality and get a sense of what works for YOU.

Start reading about big investors and traders in industries that interest you. What are they doing and how are they doing it? What’s their approach? How do they perform under pressure? These are questions you’ll want to ask yourself as you go.

Follow those investors online and get to know them from every angle. There’s no magic solution or anything particularly new about this. You’re just creating a playbook of the personality traits you want to emulate as an investor and building on that persona.

Tip #2: Turn off the noise.

You’ve got a sense of the kind of investor you want to be. Now you have to hone in on the information that will get you there. Need some good sources to get you started? I’ve got a few that you may not have considered before. Favorite experts of mine include Ray Dalio of Bridgewater and from the early days Jesse Livermore.

When it comes down to it, everyone has access to the same information, but not all haves the same tools. Keeping your investor persona in mind and having experts to follow will help you manage, translate, and use that information to your advantage.

The best way to become your own financial expert is to turn off the white noise and narrow your focus. Start discarding any information that doesn’t work for you and pay close attention to the sources that do.

Tip #3: Choose a strategy—and stick to it.

There are hundreds of strategies floating around the market and most of them won’t work for you. The investor persona that you’ve developed, along with the focused expertise you continue to develop should all converge into a single strategy.

You don’t have to reinvent the wheel or make anything up. Most of the work has been done for you already by experts who have spent time working in the market and have made mistakes. Your job now is to learn from them and select a strategy that works for you. And then stick to it.

This is key.Too many investors and traders make the mistake of reacting impulsively to the market instead of committing to their strategy. Wall Street experts don’t switch things up when they feel like it. They know what they want and they don’t deviate from the plan.

If you feel an impulse to invest your assets because of a headline or sudden shift in the market, take some time to check your facts. Go to the financials of the companies you’re interested in. Look at their macro and microtransactions and find evidence that they are going to grow.

Remember, public companies that share their financials, like the Wall Street experts, only share the data that makes them look good. Those projections and charts often show an optimistic, even inaccurate, view. So always check your facts before committing. Look at their competition and whether they have enough resources to develop the technology they say they will.

These tips won’t make you an expert overnight. It takes work and dedication to become a successful investor. But taking the time to evaluate your own psychology, learn from the experts, and hone in on the information that works for you will benefit you ten-fold later.

Once you’ve done that, you can forget everything else.

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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