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Entrepreneurship

Meet Lewis Fausett – The Superstar Operations and Marketing Consultant

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Recently, I had the pleasure of sitting down with Lewis Fausett for an interview. Lewis is a business manager and consultant and has had massive success in only a short period of time. We talk about how he got started, what he’s done differently, and more.

 

 

  • Hey Lewis, who are you and what do you do?

 

 

I’m Lewis Fausett, and I’m a business manager for Patrick Adair from Patrick Adair Designs. I am also a business consultant for a handful of other influencers. I spend most of my time making sure people are making the correct decisions to optimize growth not just of their brands but their businesses behind the brands. This means I spend a lot of time overseeing marketing and operations on top of the traditional things like advising on contracts and big deals. 

 

 

  • What have you done differently to scale your business?

 


The biggest thing is being able to blend the traditional world of business with the more personal aspects of being an influencer. Most influencers are focused on just creating amazing content and putting minimal effort into creating the brands and businesses behind the scenes. I spend the majority of my time implementing more traditional marketing aspects and operational flows into influencer based businesses while still letting the influencer be themselves.


Good examples of this occur with Patrick Adair Designs. We often have to blend Patrick’s love of traditional YouTube culture and memes with the fact that his biggest brand is selling luxury jewelry as a designer. This means we have to connect with multiple demographics. Your consumer who frequents Saks Fifth Avenue (this would be a more traditional demographic) is very different from a 25-year-old watching a video because it involves PewDiePie.

The other big blend we do involves including more traditional marketing. You’re seeing this more and more with larger influencers, but the middle tier still leaves this untapped. Incorporating things like paid strategies and lead capturing and nurturing strategies also has really helped. The key is you have to do this all very carefully to ensure that you aren’t alienating your core organic viewers. 

 

 

  • What’s the biggest lesson you’ve learned along your journey?

 

 

I think the biggest lesson I’ve learned is that connecting with an audience is the most important thing. It doesn’t matter if you’re trying to get views on a video, promote a song, or sell a product. If you can get an audience to connect and trust you, you can get away with sucking at every aspect of traditional marketing. Then if you’re able to do those well you get to a point where you are almost invincible in your respective industries. 

 

 

  • What are your three core principles?

 

 

  1. Winning is a culture

 

This was a phrase that got thrown around a lot while I was playing rugby at the University of Utah. You don’t win games against top teams by just showing up on Saturday night. You have to hit the weight room all week, be attentive in practice, and taking care of all your off the field responsibilities. This translates directly to being successful in life and business. If you just strive for excellence in everything, it’s much easier to strive for excellence at work. 

 

  1. Innovate or die

 

You’re never going to be able to do the same thing forever and be successful. You’re only going to have a limited amount of success before people start trying to copy your formula. At that point you need to already be figuring out the next step, so you’re always a step ahead. We see this a lot with competitors trying to rip off designs and naming schemes for jewelry.

    3. Outwork Everyone

 

This is another one that came from sports that I think laid the foundation for success in business. At the end of the junior year of high school rugby, I was a solid second-string player on a fairly bad team in a really good conference. My coach sat me down and told me that because I had really good grades, test scores, and measurables (height, weight, etc.) a lot of ivy league programs he was connected to were interested in me, but they’d need to see me play at a high level first. One of those coaches was the coach for the collegiate all American program. He sent me an email with a weight program and recommendations for conditioning and diets. Between his advice and one on one skill work by showing up to practice early and staying late with my coaching staff, I finished my senior season as an all-conference player. I actually didn’t get into any of the ivy league schools, but in the process, I got to the point where I was recruited to play for the University of Utah which at the time was ranked in the top 10 teams in collegiate rugby. That experience cemented that if your willing to outwork everyone you can do almost anything.

When I started working, I took that same idea into it. There were plenty of days where I’d work 18 hours and sleep on the couch at work to make sure I was there when the day started again.

 

 

  • What advice would you give to someone looking to become an entrepreneur?

 

 

I think I’d give the advice that you need to develop a skill set that’s valuable. I mean I think being an entrepreneur can be a little silly if you have no product or ideas, but if you have a high-value skill set, you can always be an entrepreneur. It can be sales, social media, marketing, design, etc, but if you can do something that most people can’t, then you just have to sell yourself.

That’s why I’m not necessarily pro college or anti college. You definitely need a valuable skill set, and I think you can learn one in college. The networking is also good. At the same time, you can go learn something on your own and practice it. I mean you could even just learn business operations by mowing lawns and trying to scale a landscaping business. The biggest thing is to just start trying to create a valuable skill set that will help you in the future. 

 

 

  • What are your future plans?

 

The goal is to just keep growing the businesses and brands until they reach their market cap for the effort that is available from everyone. 

John Danes is a 19 Year Old Entrepreneur from Nashville, Tennessee. After being expelled from high school, John went on to start reselling rare sneakers and clothing. Not only did he see success in business, but he learned many lessons along the way. Now, he is the CEO of 99MEDIA, which is a top digital marketing company in Nashville. He is also the host of top 100 business podcast, The No Excuses Show, where he has interviewed millionaires and influencers all over the world.

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Entrepreneurship

To Being Perceived As Crazy To Being Asked How He Did It With Connor LaRocque

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What’s your backstory? 

I was a goofy C student in high school and a prankster. I was always into hip-hop so I dressed like a gangster to stand out and hide my fears. I was literally terrified growing up but I never showed it because I had a big mouth. My brother and all of his hockey mates used to beat me up. I was a punching bag, which leads me to become a martial artist. I’ve practiced and trained the art of Muay Thai for over 10 years now. 

I competed briefly and was blessed to have had the opportunity to train with some of the best kickboxers in Canada. I even got to be the punching bag for Team Canada who was fighting in the worlds. The best part was that after all of those beatings from my brother and his hockey mates, I always have a smile on when facing adversity or in hardcore training situations. I feel that they conditioned me to never be broken. This leads me to write 2 books, one bestseller called “Mindset is Everything” which formulated my philosophy and helped me launch a successful brand as a speaker and author. 

From C student to now having published more books than most of my teachers gave me the confidence to take on the world. I didn’t want to be just another speaker and didn’t fit into the societal norm which leads me to become a full-time entrepreneur. All those years of prank phone calls really helped me when picking up the phone and selling! Knocking door to door in -40 helped build grit and character.

I’ve been blessed through my failures to have grown a 6-figure marketing agency (SocialRise) today that focuses on lead generation. I also do coaching now and help young adults and entrepreneurs become leaders and they monetize their brands to generate leads. 

Ultimately my life’s mission is to help people build self-sustaining platforms for the rest of their lives. We are building the next generation of entrepreneurs and leaders and Canada and I am excited to be at the forefront as one of the top millennial leadership experts throughout our proud nation!  

 

What made you decide to choose this career path? 

I didn’t want to be another lawyer. I know some friends who make great lawyers and are meant to be. However, as for myself, I have always been someone who wants to go down a different path and create my own. Entrepreneurship is the perfect avenue to create a life by design. 

I’ve always been good at communication and sales! Two of the most important things in my opinion when it comes to business. Like I always told my students, you can either work for a company or corporation, or you can OWN the company or corporation. I am all about extreme ownership and entrepreneurship provides me an opportunity to take full control of my life.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When we started our first business selling door to door we had so many doors slammed in our face that when we finally got in someone’s home and we’re sitting at the table we were like deer in the headlights. I was so good at pitching at the door when we sat down at the table I had nothing else to say. I had already told them everything. It was a rookie mistake!  

What I learned was give enough to peak someone’s interest, but always have a few moves in your back pocket to close the deal. You’re always going to get objected so have as many angles as possible.

 

What do you think makes your company/personal brand stand out? 

I’m Canadian! No, but really being a Canadian in a competitive US market is a great advantage because it gives me an opportunity to show our culture and how we do business. What I teach “how to monetize your brand to generate leads” takes a different angle then just basic lead gen. Our system allows you to align with some of the biggest charitable brands in the world, give them donations, and leverage their networks. It’s pretty awesome! 

At the end of the day, I’m just being me! Some crazy, hardcore, lover Canadian dude! 

 

What’s a quote that you live by? 

“Everyone told me I was crazy, to tone it down, to slow down. Now those same people are asking me how I did it.” 

Connor LaRocque

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Entrepreneurship

Judge Graham: The Man Behind Huge Digital Agency Exits

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A few weeks ago, I had the pleasure of sitting down with Judge Graham. Judge is a veteran in the digital marketing space and has exited from multiple agencies for hundreds of millions of dollars. We talked about how he got started, his experience, and more. 

 

 

  • Hey Judge, what does your experience in the digital marketing space look like? 

 

 

Judge: After making a high 8-Figure exit from one of my agencies, I moved on to another agency and replicated my processes and helped sell that agency for a 9-Figure exit.

 

 

  • How did you position your agencies to sell?

 

 

Judge: A few pivotal things I teach on were key to positioning to sell. The first is recurring revenue. If your business isn’t generating recurring revenue, you won’t be able to sell it for a lot of money. The second is culture, I worked relentlessly to build a rock-solid culture in every business that I am involved with.

 

 

  • Was selling your agency always the goal? 

 

 

Judge: It was always the original goal to make an exit from my agencies. When starting, your positioning is much different if your ultimate goal is to sell.

 

 

  • What shifts have you seen in digital marketing?

 

 

Judge: I tell all my consulting and mentorship clients this today. In 2019, digital marketing has progressed so much, that we live in the best time to start an agency. The marketplace has become much more educated, and the software has become much easier to use.

 

 

  • What would you tell an agency owner just starting out?

 

 

Judge: Find a good mentor, and position your agency to sell. 

 

 

  • If you were to start an agency today, what steps would you take to secure another big acquisition? 

 

 

Judge: The same process I took in the past, build recurring revenue and a great culture and stop selling tactics, sell revenue.

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Entrepreneurship

How a Kid Selling Lemonade Turned His Entrepreneurial Habits Into A Lifestyle

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When you observe a major corporation, you most likely see the logo, the product or service they sell, or their marketing ploy. Take Apple, for instance. The iPhone, the MacBook, the classic minimalist design of their storefronts, or their iOS software are the first things that come to mind when the company is brought up. For Henry Westbrooks, he sees the innovator, or the Steve Jobs, behind the creation of the brand. Henry is fascinated by the concept that being an entrepreneur puts power in your hands as the creator. His fascination has lead him to multiple ventures in the business world, and has become massively successful as a result. 

Henry is a licensed realtor in Southwest Florida, the founder of iGrowClub, a digital marketing agency focused on helping clients grow organically on social media to reach their target audience and scale, and is the founder of the Health & Wealth Show, a podcast that focuses on health, wealth, love, and happiness. He has even found success in e-commerce business models, and has affiliates earning between 6-8 figures using the model. His intangible skills include door to door sales, where he has generated millions as a solar energy consultant, high ticket selling, and turning people into repeat customers through building value and pitching products. Henry is without a doubt a well rounded, dedicated entrepreneur who is making waves in the industry. But, Henry’s passion and dedication to making his own way in the business world is nothing new. 

As a child, Henry was already dedicated to selling and working for himself. During his school years, he would sell lemonade and Pokemon cards at a roadside table, host garage sales, and sell food or magazines whenever he could to make money. He was fascinated by seeing money stack up, and has always aspired to becoming wealthy and successful.

His actions speak louder than his words when it comes to Henry’s dedication. After graduating from the University of Buffalo with a BA in Communication and working for corporate radio, Henry was all in on following his passions and becoming successful. He drove from New York to Florida to start his real estate venture right after obtaining his real estate license. After getting involved in the real estate game, he was presented with an opportunity to sell solar across the country in California. Without hesitation, he accepted the offer, packed his things, and drove cross country to take advantage of the opportunity. 

On top of dominating the solar industry, Henry has grown a stellar personal brand and helps brands and companies grow their brands by helping them to identify their mission statements, handle the marketing, and helping with brand development. But, like all successful endeavors, Henry is cognizant of the slow process necessary to gain traction and momentum. He’s very open to detailing the processes he’s gone through to reach his level of success. 

Henry knows that the path to success happens one day at a time. There have been many early mornings and late nights, sacrifice, failures, and changes in his mindset. Finding success as an entrepreneur requires a ton of effort, patience, and grit, and Henry possesses all of those attributes, and his work ethic and drive has allowed him to work at his goals day in and day out to find success in his businesses. The reward of building something that not only generates revenue but helps people is well worth the early days of uncertainty, Henry says. A massive key is maintaining faith in the baby stages of a company, as your big break could come just a few days after you feel like quitting but decide to keep pushing forward.

Today, Henry has a massive amount of knowledge and the skills necessary to be successful. But, starting out, he wished he knew two key pieces of advice: Invest in yourself, and be aware that it all starts with you. You need to take on good debt that results in cash flow, believe in yourself, make daily progress, and trust the long term process. Anyone can become successful once they acquire the right mindset and work ethic, and no one believes in that idea more than Henry. 

Henry can be reached on Instagram @henryaaronwestbrooks, or via email, [email protected]

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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