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Meet Lewis Fausett – The Superstar Operations and Marketing Consultant

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Recently, I had the pleasure of sitting down with Lewis Fausett for an interview. Lewis is a business manager and consultant and has had massive success in only a short period of time. We talk about how he got started, what he’s done differently, and more.

 

 

  • Hey Lewis, who are you and what do you do?

 

 

I’m Lewis Fausett, and I’m a business manager for Patrick Adair from Patrick Adair Designs. I am also a business consultant for a handful of other influencers. I spend most of my time making sure people are making the correct decisions to optimize growth not just of their brands but their businesses behind the brands. This means I spend a lot of time overseeing marketing and operations on top of the traditional things like advising on contracts and big deals. 

 

 

  • What have you done differently to scale your business?

 


The biggest thing is being able to blend the traditional world of business with the more personal aspects of being an influencer. Most influencers are focused on just creating amazing content and putting minimal effort into creating the brands and businesses behind the scenes. I spend the majority of my time implementing more traditional marketing aspects and operational flows into influencer based businesses while still letting the influencer be themselves.


Good examples of this occur with Patrick Adair Designs. We often have to blend Patrick’s love of traditional YouTube culture and memes with the fact that his biggest brand is selling luxury jewelry as a designer. This means we have to connect with multiple demographics. Your consumer who frequents Saks Fifth Avenue (this would be a more traditional demographic) is very different from a 25-year-old watching a video because it involves PewDiePie.

The other big blend we do involves including more traditional marketing. You’re seeing this more and more with larger influencers, but the middle tier still leaves this untapped. Incorporating things like paid strategies and lead capturing and nurturing strategies also has really helped. The key is you have to do this all very carefully to ensure that you aren’t alienating your core organic viewers. 

 

 

  • What’s the biggest lesson you’ve learned along your journey?

 

 

I think the biggest lesson I’ve learned is that connecting with an audience is the most important thing. It doesn’t matter if you’re trying to get views on a video, promote a song, or sell a product. If you can get an audience to connect and trust you, you can get away with sucking at every aspect of traditional marketing. Then if you’re able to do those well you get to a point where you are almost invincible in your respective industries. 

 

 

  • What are your three core principles?

 

 

  1. Winning is a culture

 

This was a phrase that got thrown around a lot while I was playing rugby at the University of Utah. You don’t win games against top teams by just showing up on Saturday night. You have to hit the weight room all week, be attentive in practice, and taking care of all your off the field responsibilities. This translates directly to being successful in life and business. If you just strive for excellence in everything, it’s much easier to strive for excellence at work. 

 

  1. Innovate or die

 

You’re never going to be able to do the same thing forever and be successful. You’re only going to have a limited amount of success before people start trying to copy your formula. At that point you need to already be figuring out the next step, so you’re always a step ahead. We see this a lot with competitors trying to rip off designs and naming schemes for jewelry.

    3. Outwork Everyone

 

This is another one that came from sports that I think laid the foundation for success in business. At the end of the junior year of high school rugby, I was a solid second-string player on a fairly bad team in a really good conference. My coach sat me down and told me that because I had really good grades, test scores, and measurables (height, weight, etc.) a lot of ivy league programs he was connected to were interested in me, but they’d need to see me play at a high level first. One of those coaches was the coach for the collegiate all American program. He sent me an email with a weight program and recommendations for conditioning and diets. Between his advice and one on one skill work by showing up to practice early and staying late with my coaching staff, I finished my senior season as an all-conference player. I actually didn’t get into any of the ivy league schools, but in the process, I got to the point where I was recruited to play for the University of Utah which at the time was ranked in the top 10 teams in collegiate rugby. That experience cemented that if your willing to outwork everyone you can do almost anything.

When I started working, I took that same idea into it. There were plenty of days where I’d work 18 hours and sleep on the couch at work to make sure I was there when the day started again.

 

 

  • What advice would you give to someone looking to become an entrepreneur?

 

 

I think I’d give the advice that you need to develop a skill set that’s valuable. I mean I think being an entrepreneur can be a little silly if you have no product or ideas, but if you have a high-value skill set, you can always be an entrepreneur. It can be sales, social media, marketing, design, etc, but if you can do something that most people can’t, then you just have to sell yourself.

That’s why I’m not necessarily pro college or anti college. You definitely need a valuable skill set, and I think you can learn one in college. The networking is also good. At the same time, you can go learn something on your own and practice it. I mean you could even just learn business operations by mowing lawns and trying to scale a landscaping business. The biggest thing is to just start trying to create a valuable skill set that will help you in the future. 

 

 

  • What are your future plans?

 

The goal is to just keep growing the businesses and brands until they reach their market cap for the effort that is available from everyone. 

John Danes is a 19 Year Old Entrepreneur from Nashville, Tennessee. After being expelled from high school, John went on to start reselling rare sneakers and clothing. Not only did he see success in business, but he learned many lessons along the way. Now, he is the CEO of 99MEDIA, which is a top digital marketing company in Nashville. He is also the host of top 100 business podcast, The No Excuses Show, where he has interviewed millionaires and influencers all over the world.

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Editorial

Jason Wojo, from flipping pokemon cards in culinary school to Respected digital marketer

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Jason Wojo is a 22 years old digital marketer who hated rules. He always wanted to do his own thing. He went from flipping Pokemon cards in culinary school to being the CEO of wojo media, an advertising firm. He listened to Gary vee a lot!

1.Tell me a little about yourself (a little background story and what you do, currently.)

Hi, my name is Jason Wojo. I’m 22 years old, CEO of Wojo Media.

I’m from a small town in New York called Walden. I grew up with my two parents and my older sister, Megan. 

My journey started in Culinary School. In my freshman year, I had no clue what I wanted to do, but what I did know was that I wanted to make a lot of money. 

Who doesn’t?

I dropped out of Culinary School after realizing that working 15+ hours a day (90 hours a week) wasn’t happiness to me. 

I concluded moving back home and went to business school where I still didn’t learn much, but my journey from this point on took me on a whole new business adventure.

While I was in Culinary School, I started flipping Pokémon cards from my dorm room. 

I would wait till all my roommates left the house to steal printer ink from my downstairs roommate, Alyssa. 

I used the ink to print the shipping labels to ship the cards. That’s what you call hustle and cutting costs!

I had a bigger smile on my face making $5 per Pokémon card than barely making $18/hour flipping food that I didn’t care about. 

I just wanted to eat it. Who doesn’t love food?

So I moved back home and went to business school.

I was setting myself up for a new journey, and I was nervous but EXCITED at the same time! 

I knew this was my place in the world- I am meant to be the guy that others feared because I didn’t just want to be great; I wanted to be the GREATEST!

My mindset changed once I got to Sophomore year. At this point, I HATED SCHOOL! 

I was currently working at a Life Insurance Company, where I was pushing data and meaningless papers to get enough money to do something for myself!

I later got a job at a financial firm where I helped revamp their whole website, record economic commentaries, and more digital advertising.

I had to save enough money so that when school was over, the red light turned green.

The light turned yellow, though.

I met my mentor, Greg Berry, months later. I was first starting Wojo Media- my full-spectrum Digital Marketing Agency!

(Greg Berry is in the middle here, Troy Ericson on the right, Me on the left)

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Greg found me on Instagram when I was posting 3x motivational videos a day, and my account was blowing up fast. He also saw the Instagram stories I was making for my brand, and he wanted them too!

He invited me to drive to Connecticut to have lunch with him. And also see what my couple of clients’ results were with the videos I was making and then decided to hire me on the spot.

Greg was the underground Tai Lopez. He never came on camera and preached his intelligence. He was more about sticking to himself, making his money, and not being “famous.” 

I learned a lot from Greg, but most of it took a while to stick in my head. 

I was a little egotistical because I was running a pretty decent company at my age, considering my schoolmates and people that surrounded me. 

I had a real company: Employees, business license, retainer clients, and I was sort of happy!

The one thing Greg would always say to me was, “You need to slow down. You’re hopping on a trend, not a business. Ads are where the money is, NOT social media management and IG stories.” 

These words drove me to go above and beyond content creation and use that content to get brands and local businesses MORE CUSTOMERS!

Because that’s what made the world go round- money!

Also, while working with Greg, he put me in touch with Troy Ericson. 

Troy is one of my best friends to this day. I trust him with most of my projects because of the work he did with us at Hustle Island. He is also one of the best copywriters I knew. We are very close to this day, and I recently just hung out with him for three days in Chicago. (pic below)

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Moving forward, I knew businesses needed new customers, and I wanted to be the middleman. Greg decided to take me under his wing and build an empire that he still has to this day. We were able to get over 200,000+ leads and 24,200+ paying customers in under 12 months! 

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Just like that, I was in the game, and my life changed forever from here on out! 

I now was in the Digital Marketing game: Getting clients, knowing how to drive results, and most importantly, I was happy.

2.  How does Wojo Media help businesses out?

My agency, Wojo Media, takes a different approach than most digital marketing agencies. 

Wojo media has an approach for everyone, no matter if you’re a local brick and mortar looking for more customers or an e-commerce brand seeking metric results like sales, leads, and high customer retention. 

We drive you the results, but at the same time, we compass you towards building a brand, not a business! 

Businesses make money, but brands withstand economic hardships. 

We use creative, high-quality content that most agencies can’t afford to make and don’t have the creative mind to do so because these contents overcomplicate most advertising rules we abide by to get businesses more customers:

  1. Grab attention
  2. Give them value
  3. Solve their problem
  4. Make them emotionally attached to the product/service
  5. Build common-ground credibility with the potential customer
  6. Then give them an offer they can’t deny
  7. All without being too salesy and greedy

3. What inspired you to venture into entrepreneurship?

When I came back home after dropping out of Culinary School, I watched Gary Vee like most people watch Netflix…a lot! 

I saw how happy he was doing his own thing, the way he talked about school, the “system,” and following your passion, because you have one life. 

Why waste it doing something you hate?

I wanted to own my own thing! 

The thrill behind doing what you want when you want, appealed to me more than others because I was always a rule breaker. 

I hated rules- Bedtime, texting in class, cheating on tests, project requirements, even driving laws. 

I wanted to be responsible for the successes and failures in my life, and that’s the #1 thing Gary instilled in me! I call it, Passionate Accountability!

After consuming his content for about five months, I finally had the will to start learning, so I got into content creation because that’s all Gary Vee talked about. 

CONTENT! CONTENT! CONTENT! 

If the demand was high to make more content and businesses needed more content, then why can’t I help them? 

I took action and did just that!

4. What values and principles led to your success?

Gratitude: I’m always thankful for those I’ve met, the things that I have, no matter the size and monetary value. 

When you thank God for the small things, and you ask for more, God will let you know when it’s time for you to receive more. He knows you’re ready when you’re willing to be thankful for the things he’s already given you!

Persistence: Never let anyone say NO! 

If you know there’s actual value in what you do, then keep going at it. When you accept a NO, it means you’ve given up. 

People will tell you to move onto the next, but I’ve observed that longer-lasting relationships develop after someone tells you NO. 

Persistence builds a relationship of mutual respect. Once respect is earned and distributed equally, you’ve won them over!

Relationships: Your network is your net worth. It’s just that simple. You need to know people, or you will be alone to achieve your success. No one ever achieved success alone!

Confidence: You need to have a little bit of an ego to have your own back on projects or new ventures you’re embarking on. If you are confident, people will believe you. 

Confidence is also attractive. It brings success and helps to connect well with others, and you generally feel 100% happier knowing that you’re okay with your whole authentic self!

Innovation: Being innovative doesn’t always have to do with technology. Being creative in a business mind has to deal with being able always to pivot and be open to change if need be as long as it’s going to help your organization grow.

 You always need to be aware of trends, patterns and being able to see the next “big thing,” and when you catch a trend, you ride it until you’re self-aware enough to see the next one!

Consistency: When you can do something over and over again with no room for error, you can then focus on quality (next point) and auditing ways to make the results even better. 

Consistency develops over time, so be patient with your craft and know that the more you do something, the better you get at it. 

Kobe Bryant wouldn’t have his legacy if he stopped shooting 2,000 shots a day. He would’ve been average!

Quality: Now that you have your sales process or product down, you can now either complement your product with more additions or give quality to other parts of your business. 

Quality is something that takes time also. Whenever you find the right quality of something that works, never change it! 

The same goes for content creation: better graphics, better video editing, better audio, and more eye-appealing quality content. 

Once you up the quality, then you can focus on quantity, and then scaling that with consistency throughout all your platforms will allow you to brand your company better and climb to the moon!

5. Words of advice to individuals wanting to make something out of their lives but can’t find the motivation to do so?

I’m going to keep it real with you… The 1% is the 1% for a reason. We take risks, we go against the grain, we motivate ourselves, and we believe in ourselves. No matter what challenges come our way, we smack them in the face and keep moving. 

For the 99%, you have one life to live. 

Why waste 40-50+ years of your life working for a salary that barely goes up, and you still get taxed the same? 

Why are you going to spend your whole life building up a 401k or waiting for your pension to help you in retirement? 

Entrepreneurs never retire. We are driven by pure legacy, and we will always stick around, and our stories will tell themselves.

The reason why you haven’t found motivation is that you haven’t looked enough for it. 

You may have too many distractions in your life, and you’re probably making too many excuses about why you can’t do “that thing.”

You’re too insecure about the way you’ll be looked at if you quit your 9-5 and start an online brand because who does that? 

The last problem could be that you don’t have any work ethic to put that motivation into action. Stop dwelling and start doing! The last thing you want to experience when your 85 years old on your death bed is regret. 

Regret is death in another form, but more miserable!

6. We’d like to keep in touch with your journey, please list out all your contacts. 

Linkedin: https://www.linkedin.com/in/jason-wojo/

Instagram: https://www.instagram.com/thejasonwojo/

Twitter: https://twitter.com/jasonwojoo

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How Turki ALmohsen Went From Being a Comedian to the Guy Who Owns Comedy

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TURKI ALMOHSEN Turki Almohsen born and raised in Saudia.Originating from the place that is known for circumstances Turki Almoshen gets an opportunity to investigate his abilities.In 2012, Almohsen joined Telfaz11, one of the top online diversion organizes in Saudi Arabia. His work incorporates various undertakings, for example, La Yekthar, Kabbalah, Temsa7LY, and others. He is struggling too much for polishing their abilities and hidden talent. By utilizing their talent in 2017 Turki Almoshen creates and starts running their youtube channel. Creating and conveying a stimulation and comedic content which has been found as remarkable by the greater part of his devotees. Because of uniqueness, original content and amusing factories in their sharing on youtube their views are increasing fastly.The 12-month successful story of the youtube channel is reached to 25 million views and 450k subscribers.This is a big achievement of Turki Almoshen and people know the Turki almost as Saudi youtube star. Saudi YouTube star who is popular for his eponymous channel. He has earned enormous fame there for his unique comedic draws, vlogging, and commentary. Turki Almoshen has a passion or quality of performing and entertaining and connect with the audience. So with the addition of the youtube channel, they also work as an actor.and views of their productions like films etc are in millions. His film Farooq fikerya has 2 million views. In this way, their popularity and likeness ratio is boosting.Now their work is not limited to channel they entrain their fans on Instagram, snap chat and money other social media platforms.they uploading comedy sketches on Instagram (videos, pictures, and stories). Turki’s Instagram account grew up a 1 million crowd account in a brief span, all because of his special substance and thoughts. Snapchat stage is additionally one of Turki’s most loved applications for posting every day and amusing recordings, just as covering occasions all around the globe. After these achievements and popularity Turki Almohsen working as director and creator idiosyncratic content, producers and editor.Turki Almoshen running jogbowgaming show, LaYekhtar show, teams 7show, directing TVC as a director, producers, and editor.Due to their quality of work Turki almost famous globally and their followers are subscribed ratio is increased.On the official Instagram of Turki almost having 1 million followers while on twitter the quantity is 101k followers. This is also the most likable on snapchat having 100k views regularly and some times more which is watching videos and other content sharings. tThe journey of working and struggling which is started in 2012 now has sumptuous outcomes. Now the Turki Almohsin know as comedian star of Saudi Arabia and also Saudi Arabia director, actor and content creator. Achievement is the consequence of flawlessness, difficult work, gaining from disappointment,reliability, and steadiness. With difficult work and devotion, the sky is the limit. Turki Almoshin follows these rules and becomes a Succesful star

Turki Almohsen
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Editorial

MUSIC AND POETRY,BASIT ALI RAJPUT 21 YEAR OLD YOUTH FROM SRINAGR JNK

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Tiktok seems to have revolutionised the life of a young turk living in Srinagar’s old city. Meet Basit Ali Rajput, is on cloud nine- thanks to his mercerizing poetry and tiktok that broadcasted his feelings to the world.

Basit’s life changed a year ago when he started writing poetry and making poetry videos on TikTok to which he got positive response. His videos were widely shared in India. Since then, Basit continues to write poetry, making videos and now he is trending on social media mostly Instagram and TikTok.

Basit was motivated by his friends and his fans to learn singing and make it a career option.
Inspired by Parvaaz Muhammad Muneem, Basit recently came out with his first song “Haqeeqat” which is getting a positive response from all across. The songs, says Basit, is based on his own life.

He dedicates his success to his fans and said that he may had given up if the video that he posted on TikTok had not gone viral. “I tried to express a tragedy of my life, pain and sorrows through my poetry and it’s all because of it that people recognise me now. I dedicate my success to my fans who gave me so much love and it’s all because of their good wishes that keeps me going amid uncertainties and hardships,” says Basit.

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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