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Business

4 Wildly Successful People Who Started From the Bottom

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We all love a good rags-to-riches story about successful people who worked through adversity. Whether they were challenged by learning disabilities, a bad family life, or a dangerous environment, these 4 entrepreneurs started with nothing. Today they’re at the top of the world.

Daymond John is the founder of apparel line FUBU and investor on the hit TV show Shark Tank. He’s a true definition of a modern-day renaissance man with a net worth of $300 million.

The fire of Daymond John’s entrepreneurial spirit was always stoked by a desire to run his own business. Even from a young age, Daymond came up with creative ways to make money, such as scraping the paint off pencils and customizing them with the names of the prettiest girls in his class. 

As an adult, he waited tables at Red Lobster, where he gleaned some entrepreneurial guidance from the way they would generate revenue through appetizers and drinks. 

Work didn’t follow him home, leaving him with time to focus on his real passion: an apparel business for young men that would also link Daymond John’s love of Hip-Hop. His mother—who Daymond lauds as his main inspiration—taught him to sew wool caps. He sold 80 of them at $10 apiece; when they sold out, he went back the next hour and got more material.

Daymond John’s mother recognized her son’s passion, so she mortgaged her home to raise six figures in startup capital. Daymond’s business launched in 1992 and grew in extreme popularity as rappers wore FUBU in their music videos. 

Today Daymond John celebrates the power of leveraging a “broke mindset.” His book, The Power of Broke, details ways to get creative in the face of poverty like he once did. 

Tai Lopez grew up in Long Beach, California with a less-than-optimal family life, raised by his mother and grandmother—his father was in prison off and on.

When he was six years old, Tai sold cherry tomatoes with his mother for a quarter a bag. Realizing that cherry tomatoes weren’t so popular, he decided to sell “lemonade with sugar.” When he started making ten times the amount he made with cherry tomatoes in the same amount of time, he recognized the power of product and demand and taking entrepreneurial risks. 

Long Beach in the ‘80s was home to a lot of gang activity. Thankfully, Tai was very shy and turned to books to cope with his environment. Tai wanted to learn more about the idea of a good life, so he wrote to his grandfather, a successful scientist. Tai’s grandfather sent him a box of eleven books, hand-picked to fan the fires of Tai’s natural curiosity and spark a lifelong love of reading. Tai began to read thousands of books, and soon became filled with a desire to travel and meet people like those he read about in his books.

Tai set out to travel 51 countries and immerse himself in experiences like working at a leper colony in India and living among the Amish—where he learned to avoid procrastination by doing the hardest things first.

Broke from his travels, Tai moved back in with his mother, sleeping on the couch of her mobile home. In desperation, he opened the Yellow Pages to find a mentor. It just so happened that Mike Stainback, the owner of a local insurance firm, had been searching for an ambitious mentee at exactly the same time. 

Tai moved on from the insurance firm to become a top-ranked social media influencer and internet celebrity when his famous video of him standing in his garage next to his Lamborghini—and a library of several thousand books went viral. A true testament to the love of books his grandfather sparked many years ago. 

Tai Lopez associates his success with experience and a self-guided love of reading—he still immerses himself in one book every single day.

Ben Buckwalter is the founder of one of the fastest growing sales training schools in America—and a perfect example of getting to the top through hard work.

Ben grew up in a small Midwestern town surrounded by farmland; his inspiring story showcases not relying on a formal education to achieve success in life and earning big while overcoming the limiting beliefs of other people.

After years of struggling to find success in school because of his ADHD, Ben dropped out of college. On the last day of college, a professor told him that low test scores meant he would never get a well-paying job and he would struggle in life. 

“I will never forget the feeling of hopelessness I felt when I heard those words,” says Ben Buckwalter. “At that moment, I decided that I didn’t need college or community support; I decided I would create my own path to success.”

Ben didn’t quite know where to turn, so he took a low paying summer job shoveling dirt at a garden center. In his desperation to get out of the summer heat, he took the next available job he found and moved on to selling insurance at a call center. 

He continued to grow and educate himself and it was in his new role as an insurance salesman that Ben got an important crash-course on sales, cold calling, and most importantly, how to close a deal. Before long, he was the company’s top seller. 

Ben left the company and used his experience and knowledge to successfully launch multiple businesses selling millions upon millions of dollars in programs and products, across multiple niches from the agrochemical market to digital marketing. 

Today Ben Buckwalter is an award winning sales strategist and successful entrepreneur working with global brands to master their selling process. Ben has gone on to become one of the most sought-after coaches in the sales and marketing industry, where he teaches his students to shatter the glass ceiling of their own expectations.

When Ben looks back on his journey, he relates that this feeling of being “up against the wall” helping him find success, and he’s never let that inspiration go. 

Lewis Howes is a shining example of how someone can overcome multiple challenges to find greatness in life. Howes grew up in Delaware, Ohio, the youngest of four siblings. He struggled for attention, he struggled with the way he looked, he struggled with reading comprehension, and he struggled to find friends.

Howes’ parents met and married when they were 19. They had both wanted to be professional opera singers. Instead, they ended up struggling financially as Howes’ father worked three jobs. Neither parent was living their dreams, and it showed through their stress and tension.

This stress impacted Howes and his siblings. One brother was jailed for selling drugs, while a sister struggled with alcoholism. Howes was placed in special education classes because of reading issues. The idea of public speaking put him into a cold sweat.

Miserable at home and at school, Howes turned to sports as a ticket out. But his path to success actually started when he made some friends at a Christian summer camp. These particular kids attended a boarding school in Saint Louis, and Howes was captivated by their positivity, energy, and creativity.

He petitioned his parents to go to this boarding school, where he excelled at football. He wasn’t the best at anything, but he was willing to sacrifice pain for playtime. He attributes this drive to his feelings of loneliness as a child—as if he had nothing to lose. 

Howes made it to the bush league of Arena Football. Then his wrist broke in 2007. Penniless, he moved in with his sister, went through rehab, and entered a job market impacted by the 2008-2009 recession, with no job skills. Even worse, Howes felt like he had lost his identity.

Watching a handball game, Howes decided this could be his sport—but he needed money to get to New York and start training. He started spending hours every day on LinkedIn, learning the ins and outs of networking. He created a group for sports executives, which ballooned to 10,000 professionals in about a year.

People started telling Howes that his work on LinkedIn had helped them network their way into a job. Howes started speaking at events, opened a coaching business, and hosting live meetups. He also reached his goal of playing handball for the US Olympic Team. 

Today Howes has a top-100 podcast, The School of Greatness. He’s been named by the White House as one of the top-100 entrepreneurs under 30. Above all, Howes is dedicated to saving people from unhappy careers, which leads to unhappy lives—strongly believing that if people do what they love, the world will be a better place.

Business

Powerful Instagram Features Make Email Marketing Hassle Free

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Your email marketing efforts will be hassle free when you make the best use of the powerful features of social media networks. You will be better off when you use Instagram for that matter. As you may know, Instagram is the most popular and extensively used social media network, all due to its useful and innovative features, especially for business marketers. With the help of these features you can:

  • Create beautiful and extremely engaging email campaigns
  • Be as creative as you can with the new and most innovative drag and drop builder feature
  • Pick and use responsive templates according to your marketing need and purpose
  • Ensure proven results and improve it constantly with A/B testing the subject lines and
  • Gain more relevant and useful data to make more educated and informed decisions.

When you improve each single email at a time consistently you will be able to optimize your marketing efforts. You will also know the best time to send your emails to the customers as the latest algorithms will figure it all out for you.

The advanced tools, analytical reports and data will help you to increase the open rates of your emails by not less than 5 to 15%!

Social media marketing software

Apart from taking the help of professional social marketers such as Gramista, you must also use some of the best social media marketing software to be better off and make your marketing efforts much too easier.

There are lots of such tools and CRM software that will ensure that you get more social brand engagement or free.

One such tool that you can use is Bitrix24 that will work equally well with Facebook pages and comments along with several others such as:

  • Facebook Messenger
  • Facebook lead ads
  • Instagram
  • Viber
  • Telegram
  • Slack
  • VK
  • Skype and more.

This tool is currently used by more than 4 million marketers. This tool will work natively or through Microsoft Bot Framework.

There are also several other tools that will allow you to manage all social communications from one single place irrespective of the social network or messenger used by your customers. These are:

  • InviteReferrals which is a referral marketing software that is easy to setup
  • Hootsuite which is the most widely used tool to manage social media
  • Zoho Social that allows to schedule and manages unlimited posts and social networks
  • Buffer to track, plan, analyze, schedule, and engage from one dashboard.

There is a huge list of such tools and software to use which you should choose after consulting with a professional to gain the best results from your social and email marketing.

Impact of Artificial Intelligence

Artificial Intelligence since its arrival has created a significant impact on the information and internet landscape, especially in social media. It is Artificial Intelligence that has also had a significant impact in email marketing in 2018, which has made this already powerful and effective mode of marketing all the more important to consider.

Well, if you are new to it then you may not consider AI and email marketing together but for professional marketers AI plays a significant role when it comes to integrating social media and Instagram with their email marketing campaigns.

If you look at the most basic level of the matter you will see that AI has:

  • Improved the email marketing mechanics
  • Facilitated A/B testing
  • Ensured smarter and better audience segmentation
  • Provided immediate benefits by optimizing marketing strategies
  • Helped in meeting varying needs of different customers
  • Ensured that the right content is sent to the right people as the right time.

On the other hand, if you look at the more advanced side of AI you will see that it has actually:

  • Optimized the email content for precise audiences
  • Enhanced product campaigns and
  • Helped in personalizing email content as per the need of the individual customer.

Therefore. AI is strong stuff that will help you a lot in your email marketing and social media marketing depends on the amount of information you can feed it from the sales and your CRM systems.

Treat as complements

You will gain the maximum benefits and also make your social media marketing effort hassle free only if you complement email and social media with each other. This is important to do because one is good and the other is weak.

Therefore, the combination of the two, often called cross promotion, will ensure that you build one channel to others. There are different ways in which you can cross-promote the channels such as:

  • By using organic social posts
  • By using paid social ads and
  • By promoting your lead magnets.

This will help you to grow your exposure which will in turn increase the chances of growing your email subscriber list. All you need to do is create a proper plan to target your customers and design a valuable lead magnet.

Using email to build social reach

When you use email and social media you will have both strategies working in both ways eventually helping you to reach your primary goal.

  • This integration will help you to improve the results and consequences of your email campaigns ensuring that you use the social media contents in the best possible way.
  • This will in turn help you to strengthen your relation and communication with both your email subscribers and social media followers.

You will know about your subscribers and deliver them with the best content that will urge them to follow you on social media. This will enable you to stay in touch with your followers who can be your prospective clients. Therefore, make sure that you:

  • Show your social content in your newsletter
  • Invite the subscribers to share your email
  • Add social share buttons in the thank you page and
  • Retarget the subscribers with the CTA buttons who visited your account.

With these steps you will be able to remove the common artificial barrier between your customers and your brand that may potentially bridge the path of conversion that you want to follow without requiring to throw ads at random to the social media users.

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Business

Meet Lanfranco Pescante: The Entrepreneur That’s Taking Over Florida’s Restaurant and Nightlife Scene

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Lanfranco Pescante is one of the two owners and managing partners of the Nocturnal Hospitality Group. At only thirty-three years old, Mr. Pescante has a vast Nightclub and restaurant hospitality background, stemming back to his childhood in Italy where he moved from at age seventeen, alone, to follow the American dream. 

Mr. Pescante began his journey as a dishwasher and worked his way up the ladder. He worked every single position in a restaurant and bar, moving up faster than anyone else in the industry. Along with his long time best friend David Anderson, he created the company that revolutionized events in central Florida and has produced countless events with artists ranging from Nelly to Avicii, in accordance with upholding profitable day to day venue operations. 

His fairy tale success story began with 1000+ guest house parties, dating back to the early 2000’s. They became so popular and organized with bartenders, valet, security that they had more people than clubs.

“Eventually, the club owners in town noticed and hired us. We rapidly progressed into bar and club promotions and further grew to large scale concert production and developing & managing bar-centric hospitality concepts. We brought numerous entertainers and celebrities to central Florida, huge renowned artists ranging from Avicii to Nelly. Then eventually we wanted to open our own concept and that is where the dream of Franklin Manor began,” he recalls. 

From the very start, Mr. Pescante has always loved the industry, and knew that he wanted to form a part of it.

“From the early days night clubs were my getaway. I LOVE PEOPLE, I love the night life, I love the thrill of it, I love everything about it. I love seeing guests happy enjoying their time at my venues, or when I used to throw concerts seeing 5000 people all cheering for their favorite artist and forgetting, for a short period of time, their troubles, sadness, and daily life problems,” he shares.

What sets Mr. Pescante apart are his people skills and ability to manage. He excels in the financial and operations side of the business, and is an ideal figure head of the company. People love him because he is genuine and humble and never forgets where he came from. He also is a strong leader for his team, willing to jump in for any position, if needed. He leads by example and rolls up his sleeves when the time is needed. But what sets him apart the most, is that no matter what, he doesn’t give up.

“I just don’t know how to give up, no matter if it is a huge business deal or a small chore I don’t know how to give up or lose, never have never will. I am relentless in accomplishing goals whether personal or business wise,” he says. 

When it comes to the question of what he wants his legacy to be

Mr. Pescante has the following to say, “Ever since I was a kid, I always wanted to be the best at everything I did. I always had visions of grandeur, like I mentioned many times throughout this interview, I truly love to see others happy, its my biggest trait so I’d like people to remember me for always being the guy that brought a bunch of cool places to their town, who always threw the most insane best events/parties in town, and the guy that never gave up when everyone thought he couldn’t do it. But honestly, it would be great to be known as a huge heart and someone that helped Tampa bay grow to a big city”.

He currently has two more top-notch projects opening in early 2020.

 “An Asian fusion restaurant called Shibui opening in downtown Tampa & La Pergola an Italian high end restaurant opening in downtown St. Pete. I am also opening the first ever celebrity chef driven event and wedding venue in USA. Lately, my thrill has switched to creating new concepts for people to enjoy, the best part about it is transforming a dream on paper to the opening day when it actually opens,” he says.

Mr. Pescante is the definition of a leader. He has led himself and those around him to success through the widely successful Nocturnal Hospitality Group. He fought relentlessly for his American dream, and without ever giving up, made it happen.

To follow this entrepreneur’s journey, please click here.

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Business

Style Editor, Madison Russel Gives Insight on Dominating the Fashion Industry and Staying Relevant.

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Madison Russell is a 25-year-old style editor and dog mom living in the Big Apple. Over the years, Maddison has pushed her way up through the ranks and now oversees fashion content at One37PM.

Through her content, she has inspired a lot of young individuals and given them the knowledge required to venture into the unforgiving fashion industry.

In this article, Maddie shares unique insight into growing and staying relevant in the fashion niche. 

Drawing Inspiration

We all have that one thing that drives us to do remarkable things, you know! That thing that gives us the required motivation or pushes we need to set out on daring adventures. 

Well, Maddie’s inspiration to tread the fashion industry came from her mother.

As a child, Maddie always watched her mother assemble outfits in front of her full-length mirror. The beautiful colors and designs fascinated Maddison. As Maddie grew, she signed up for ballet classes and spent most of her time in the theatre. Being surrounded by tutus and Dior gowns nurtured her love for beautiful things. 

“The art of clothing and personal style is ever so captivating.” – Maddie.

Staying Relevant

The fashion industry, like any other creativity-driven niche, runs on authenticity, Maddie explains that Consumers are getting smart; they are tired of seeing the same old trend and now prefer uniform dressing and minimalism.

“Today, the fashion industry is going through a funny shift, and the only way to truly carve a name for yourself self in this niche is by being authentic, love what you do, and feel comfortable in your clothes.” – Maddie

With this in mind, you can conquer the world.

Values

Ethical values are definite rules and virtues we live by and apply in our daily activities to help up succeed at what we do. 

To Maddie, the only virtue that she requires is Hard work. She shares with us that as an editor, being a people person is essential. 

You’ve got to tolerate everyone, work with them, and oversee all their work activities. Of course, all these require an ample amount of work and effort. 

Knowing this, Maddie has trained herself to focus and put in everything she’s got into her Job as an Editor. She also possesses an eternal sense of gratitude for the opportunities that have come her way. 

Her endless strive to do more got her a job at one of the most prestigious digital publications in the world.

Having Fun

When she is off work, Madison loves to walk her dog and go on branches. And to keep off stress, she engages in long yoga sessions and reading.  

She might not act like it, but Maddie is an introvert. She gets her energy from being alone or having one-on-one conversations with people instead of talking in big groups.

Madison values time for meditation as it helps her release any negative thoughts she might have been holding back.

On a Parting Note…

The fashion industry is one that doesn’t tolerate minor setbacks or lack of creativity. And Maddison has seen that for herself. Here are some words of advice from her to anyone just starting in this niche;

“In this world of trends and people telling you what to like, you have to look within yourself and finds what gives you joy. Remember that people’s insecurities make them say and do awful things. It’s not your fault.

Finally, remind yourself how far you’ve come and why you’re passionate about it in the first place. Amidst the late nights and early mornings, keep your heart strong.”

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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