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Entrepreneurship

5 Growth Hacking Tips For Your Business

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“A growth hacker is a person whose true north is growth.” – says Sean Ellis, the growth hacking guru.

Growth hacking is the revolutionary element in the world of startups, entrepreneurship and marketing which has changed the fate of millions of startups and business ventures providing a sudden, long-lasting boost in terms of their progression and changed the dynamics of their customer bases for good.

Remember that, a growth hacker is differentiates from a traditional marketer in ways such as adopting various roles as of an engineer that has the potential to grow a business, an advertiser who engages the customers and a product manager who brands the products for the long-term gliding of the business plane through effective airborne push right in the start. Here are 5 growth hacking tips that you must consider for your business’s success and thank me later

  • Your product must be perfect

The only way to grow your business is to have more people use or talk about your products and services and that can only happen when you whole-heartedly meet up with the needs and preferences of your targeted market/audience. A product-market fit must be your first and foremost priority as a growth hacker whilst having a strong analysis of your competitive-market research. If you are able to fight off that competition, it will work as a catalyst for the growth of your business.

To make your product perfect, go out on the ground and be receptive of your customer’s feedback. Let them criticise, object and compare your product with your competitors – you instead, must be an active listener with an intention to improve your product.

  • Set actionable goals

A growth hacker’s only focus is growth. As Neil Patel says, “the power of a growth hacker is in his obsessive focus on a singular goal. By ignoring almost everything, he can achieve the one task that matters most early on.”

Hence, it is extremely important for your business that you set precise and focused goals, that will help you achieve growth with maximum time investment and through effective approach refinement. Make sure your goals are practical, actionable and realistic. Keep a log of your day-to-day progress.

  • Invest in your team

Investing in your startup requires you to have the right skills and expertise on -board to make it work in the longer run. Most startups, overlook the idea of hiring a team with sharpened skills and actual, practical knowledge of their areas of interest – however, with those skills, you can hit a dynamic customer base filling your cup of advantages not just internally, but outside as a growth hack. Investing in a good team today will bring you a long-lasting outcome tomorrow.

Having inexperienced, enthusiastic employees will require an internal effort to first, train them and make them capable of the work that is required from them, and testing whether they would be fruitful or not. As a growth hacker, you are not here to test, you have to perform and raise the competitive bar with tangible results.

  • Leverage social media as a go-to strategy

Social media is the perfect platform for start-ups to get in progress with their marketing campaign especially for targeting millennials as they are the largest consumer demographics and are available readily on social media. The best way to leverage social media for your small businesses and startups is to join relevant groups and build up a network for rapport-building among your targeted customers.

With that, you will be able to analyse the needs and wants of your target markets. Make sure, once you have your own representation on social media through a page or a group, you engage your audience and target customers to help build a community for your business that would stay loyal to you for long-term.

  • Keep a track of your progress

When you have just started climbing the stairs of growth, it is very important to keep a track of your foot-steps. One of the ways to measure your effort is through effectively monitoring sales channel, future predictability of revenue streams and the consumer engagements through marketing campaigns. Through this tracking procedure, you would be able to make better decisions for yourself in the future and having a data-driven approach will help you create sustainable and measurable outcomes.

Taking the first step of launching a start-up is daunting but beyond that it is an effort, which can be surrounded by risks and failures, but leveraging the available opportunities whole-heartedly will help your business grow in the long-run. 

Bilal Bin Saqib is a social entrepreneur, an avid business problem solver and a change consultant based in London, UK. He is the founder of an NGO in Pakistan, Tayaba, which helps the water-deprived communities transport water through the innovative water-carrying device i.e. H2O wheel which helps them carry 40 litres of water at a time. He is also the founder and director of a UK-based digital product agency, BBS & Co. Bilal completed his Masters in Social Innovation & Entrepreneurship from the London School of Economics where he was also awarded the highly commendable Master’s student of the year award in the UK.

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Entrepreneurship

The Power of Podcasting and Where It’s Headed: Interview with Ejay Cruz

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The Parables Podcast Host: Ejay Cruz.

Ejay Cruz is a registered nurse turned entrepreneur from Eastvale, California who decided to take up a new venture in podcasting. What started as a passion project quickly evolved into an impactful platform, reaching over 43+ countries and ranking Top 100 podcasts on iTunes in its category within only one year of launching. With a global reach and unceasing audience growth, he realized there is a much bigger purpose now with the impact his podcast “The Parables” (@theparablespodcast on IG) is making.

Podcasting is an adaptation of blogging and still in its infancy. Previously known as “audio blogging,” it began to catch hold in 2004 and since has seen exponential growth. Yet, the platform still doesn’t match up to other media channels. Currently, there are an estimated 500 million blogs out there, as well as an estimated 500 million YouTube channels. With only an estimated 1 million podcasts however, the media platform shows it is still in its pre-mature stages and is popularizing at a fast rate.

Why Ejay Encourages you to start your own Podcast?

Ejay encourages all entrepreneurs, businesses, and brands to start their own podcast as soon as possible. As the new kid on the block in broadcast media, podcasting is an innovative platform to gain exposure and stay relevant in today’s competitive market.

It is also a great networking vehicle, allowing you to reach, access, and collaborate with other high profile individuals. Being a podcast host establishes you as an authoritative figure, a sense of importance and immediate access to get in touch with other people, similar to a speaker or an author.  

Recording podcast content can also be beneficial in terms of content creation. Recordings can be multi-purposed as not only audio content but video content (videocasting or video podcasting) as well. Perhaps the most powerful asset is the leveraging of audiences. If your podcasts include guest features, you can leverage your guests’ audience whether it is a high profile entrepreneur or maybe just a starter in the game, you can never go wrong with more exposure and awareness.

His Opinion on the Importance of Collaborations:

Collaborations are vital in any market and podcasting is a great incubator to create them. Let it be genuine. Be selective with who you feature on your show. You should want to only collaborate with others that add value and contribute to your show, audience and boost listenership.

Pay attention, everyone is starting one! From major brands to top talent influencers and celebrities, they are all flooding the space because they understand how lucrative it can be for their personal brand or business. Now is the perfect time to start one yourself and not get left behind.

What is the Future of Podcasting?

Podcasting is still under-monetized compared to other forms of media, but that is changing really fast. As a digital marketing content hub, there is a rise in innovative methods to monetize including ad market places, sponsorships, premium content, and affiliate marketing to name a few.

“People always ask me if podcasting is paying for the time invested in it. I tell everyone YES, but not in the form of cash (yet). Instead, in the form of exposure, relevancy, relationships, networking, and experience,” Ejay stated.

As podcasting continues to popularize and grow its listener base, big companies and venture capitalists will continue to put a lot of money towards this space as the industry continues to reach new heights.

Hopefully not anytime soon or anything major, but the platform will begin to see attempts of regulation in some shape or form similar to other media distribution platforms like the internet, radio, and TV. But because the platform is so innovative and multi-versed, I don’t see it making a significant impact on the creator. 

Some Tips Ejay would Like to Share with You:

  1. If you’re thinking about launching your own podcast, stop thinking and get to it right away. Now is the time!
  2. Establish what you want your podcast to be about and who your target audience is.
  3. Utilize its power: network and use it as a content hub.
  4. This may not make sense but… it’s not easy yet it’s not hard either. It takes time and consistency but can also be simplified and systemized.
  5.  Do it right the first time. This is your brand, your business. I invested in good mics and it has rewarded me post production-wise. Remember, if you put out poor quality content, what does that say about your efforts? Your brand? Your business? 

If you would like more information you can contact Ejay at [email protected] or @itsejaycruz on Instagram. 

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Business

WHY #PAY TAMPA BAY

Florida is home to the third-largest cluster of insurance and banking companies in the U.S., making it an ideal location to launch and support a fintech venture.

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#PAY TAMPA BAY | 02.20.2020 | EMBARC COLLECTIVE
#PAY TAMPA BAY has opportunities for speakers, sponsors and supporters.

On my recent trip to Las Vegas for the Money 20/20 event, I received a lot of questions about #PAY TAMPA BAY. I’m writing this blog to share my vision for this unique event.

First and foremost our technology corridor is experiencing tremendous growth with startup incubators and accelerators in all three major cities, Tampa, St. Pete and Clearwater. Huge investments from business leaders and local government cooperation is expediting growth.

Tampa Bay Lightning Owner, Jeff Vinik is collaborating with Bill Gate’s Cascade Partners to revitalize the downtown business district with a new innovation hub as a keystone in the project.

Strategic Property Partner’s $3 Billion dollar Water Street Project will catalyze the city and it’s technology oriented growth for 2020 and beyond. Water Street Project Website

As a native of Tampa Bay this is exciting news to me and it provided an opportunity to showcase this growth to the financial services industry. We want to attract attention and investment to the area to aid in growth and prosperity.

Embarc Collective is a 33,000 square foot, $12 million dollar, state-of-the-art innovation hub opening in 2020. #PAY TAMPA BAY is the first official event following the grand opening. The hub will have private workspaces, a public cafe, outdoor lounge and lending library. 

“We’ve created an urban porch for this historic, brick warehouse,” Jan Barna, president of Kreher/Barna Design Studio, said in a release. “And designed an interior that reflects a microcosm of our urban environment.”

To make the massive space a little more close-knit, it will be split up to “mini-neighborhoods” which are intended to have the tenants create close connections with their neighbors.

“You have different companies in private offices that have a small shared area, so it’s a community inside of a community,” she said. “These companies get to know each other, cheer each other on, but in a much smaller community.”

As important as this infrastructure is, it’s the people and their passion that make the difference. We have found that Tampa Bay is full of passionate leaders that are highly involved in fintech.

Two of those people are Rosa Shores and Gabe Higgins, Founders of BlockSpaces. We have partnered with this blockchain innovation studio that is focused on creating value-added solutions to organizations looking to leverage emerging technology to organize and present this upcoming event at this brand new, downtown innovation hub.

There is a number of other local passionate leaders in the fintech realm here in “the other Bay Area”. Numerous financial services giants are opening their doors in the corridor to leverage our burgeoning fintech industry and perks of a warmer climate.

Today, Florida is home to the third-largest cluster of insurance and banking companies in the U.S., making it an ideal location to launch and support a fintech venture. We’re reaching out to the fintech industry in many different ways to attract attention and investment to the area.

Recently a cohort representing St. Pete’s financial services leaders joined the Greater St. Petersburg Area EDC in Times Square on October 25 during the Finovate Fall event to talk to New York-based companies about the business opportunity in the Sunshine City.

Greater St. Pete EDC President, J.P. Dubuque was joined by Intrinio, Presence, Raymond James, Dynasty Financial Partners, and the City of St. Petersburg, who shared their Florida Fintech story with the Finovate Fall delegates and members of the media.

“St. Pete is young and vibrant, it’s a happening place. It’s one of the most up-and-coming cities in the Southeast”

Shirl Penny, President & CEO, Dynasty Financial Partners.

“Financial services companies don’t need to be in New York, they can be in St. Pete, thrive, succeed and be much happier” said St. Pete EDC President.

“I think we need to pump our chest out and be proud of who and what we are, and even more so about what we’re becoming” said Tash Elwyn, President and CEO of Raymond James, Private Clients Group.

“We need to continue to do more of this, we need to tell the story, work together and we need to make sure everybody knows how special St. Pete is”.

I personally find a great challenge in this and am joining the ranks of those already working to attract attention and investment to the area. I have committed my company to organizing this event with the intention of helping to build progress, talent density and take part in the growth and transformation of this thriving technology corridor.

#PAY TAMPA BAY has opportunities for speakers, sponsors and supporters. We want to challenge companies in the financial services space to get involved and participate in this special one day event designed to bring fintech leaders to the Tampa Bay area.

If you want to support innovation and gain insight to what Tampa Bay has to offer please contact us. We’re happy to discuss your organization’s participation in this unique and inspiring event.

The Mandalay Group Inc. www.paysymposium.com | [email protected]

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Entrepreneurship

How Shawn Anthony Took Massive Action – And How It Immediately Paid Dividends

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Stop watching other people go out and crush it and go do it yourself. You can create a community of people who share a passion and put out content that will help you to attract a tribe of people. Shawn Anthony was able to do just that, and it’s all thanks to the fact that he took massive action to create his podcast. 

Ever since he was a teen, the skillsets have been in place for Anthony to thrive as a podcast host. At just 14 years old, Shawn was facilitating major college events and communicating with co organizers to ensure that these massive events would be a success. That early experience allowed him to get a corporate position as a team facilitator, and he would be promoted 6 times in 4 years. Even with all of his success, Shawn still was not fulfilled with what he was doing. Luckily for him, he stumbled on motivational podcasting and fell in love with it. But rather than watching guys like Ed Mylett and Evan Carmichael crush it, he decided to take instant action and launch his own podcast, titled “School’s Over… Now What?”

The aim of the podcast is to educate his audience on the opportunities after college. Shawn recognized the issue facing this country where millions of college graduates would receive their degree and then not know what to do for their careers. By interviewing high level business owners and discussing the game plans they utilized to find their own success, Anthony is able to help his audience find the game plan in their own lives. Since 2018, the podcast has drawn the attention of some of the most successful business leaders, with over 50 of them coming on the show with a combined net worth of over $2 billion. 

Fast forward to today, and Anthony’s podcast is ranked on the top 100 on Apple podcasts and he’s able to coach thousands of entrepreneurs across the world every single week. Some of the people that Shawn used to look up to in the industry are now his friends, and he’s able to be in the same circles as these brilliant business minds and have the same business opportunities as them. 

Shawn’s journey to success wasn’t all smooth, however. He’s found that being rejected or let down has put him one step closer to success. Failing has been the ultimate motivator for him, and he’s been able to get invited back to places that once denied him access. Shawn isn’t shy about his failures, and knows that sharing them to his audience will allow them to resonate with him on a personal level and find motivation in their own failures. 

While Shawn has become a master communicator and facilitator through decades of experience, he still didn’t make it on his own. He credits his brother for introducing him to the party promoting world and motivating him to set off on his own entrepreneurial journey. At just 14 years old, he was able to be at his brother’s events in the VIP section with artists like Jeezy, Rick Ross, and others. By being immersed in the process, he had a comprehensive idea of how to start it for himself and was motivated by how lucrative it could be with the right promotion. From there, he threw his own events, got the communication skills he’d benefit off of for years to come, and the rest was history.

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