Cryptocurrencies took the world by storm in 2017, with startling gains being seen across the board for the sector throughout the year. As 2017 came to a close, Bitcoin was nearing a peak of £13,000.
The mainstream public were learning about this seemingly new phenomenon that was turning people into millionaires overnight. This accelerated the rate of rising prices, as more people wanted to get a slice of the action. They were more interested in making money than in the underlying technology and its use as a currency.
While many expected this level of growth to continue, many experts in the world of finance called it a bubble and predicted it was only a matter of when, not if there would be a significant crash in prices. This duly came in 2018 when the cryptocurrency market as a whole saw its prices tumble.
Some will be of the belief that the gains are gone forever and that these cryptocurrencies have reached a level where they will remain for some time. Others believe that prices will converge over time towards zero.
However, there is still a lot of potential out there in the cryptocurrency market. Many smart people are now using this correction in the market to take advantage and make significant investments at discounted prices.
Here are 5 reasons why it’s not too late for you to invest in cryptocurrencies.
Regulation is on the way
One of the main drawbacks of the cryptocurrency market in its current form is the lack of proper regulation. While authorities across the world are busy at working developing a solid framework for these regulations, the likes of institutional investors are still wary about making significant investments into the space.
Until it becomes as well regulated as other financial markets, institutions will still be wary about putting too much money into cryptocurrencies.
One of the main problems is that because it is still such a new sector that governments do not really know how to properly regulate it. Unlike the buying and selling of equities which is regulated by the likes of the Securities and Exchange Commission (SEC) in the United States, there is no such regulatory body in the cryptocurrency world.
However, the authorities across the world are cracking down on errant tokens. There have been many high-profile prosecutions and lawsuits filed by the SEC against initial coin offerings (ICOs). A lot of them have been found to be in breach of securities laws and therefore are facing the consequences for their actions.
There is the concern that overregulation could stifle the sector somewhat, but it is a positive move to introduce a framework whereby consumers and institutions can be protected from dodgy practices.
Institutional money incoming
As the sector continues to be cleaned up and more regulations introduced, there will be a lot more institutional money coming into the space. The boom seen in 2017 was largely fuelled by everyday consumers investing in cryptocurrencies.
For the most part, financial instructions stayed away from purchasing cryptocurrencies. In 2018, this began to change. Many notable institutions made notable investments in the likes of ICOs. This investment sum is expected to expand rapidly in the coming years.
More cryptocurrency products being created
In the past, you had to own a cryptocurrency in order to trade it. This changed when Bitcoin futures were introduced in December 2017. It allowed people and institutions to make trades involving Bitcoin without having to own the asset itself.
There are now numerous cryptocurrencies which have futures contracts. There is also a sustained move to have cryptocurrency ETFs made legal. The variety of products gives the sector more credibility and allows investors to get more hands-on with their investing.
Blockchain technology adoption is exploding
The underlying technology that fuels cryptocurrencies is blockchain. Countless industries are embracing the technology to make their processes much more efficient and effective.
As adoption continues, more and more people will start to use tokens associated with these blockchain platforms. They will also understand much better how cryptocurrencies work, making them more likely to adopt and use them.
Upcoming financial crises
Over the past decade, the financial markets have been on an almost constant climb. It is one of the longest bull markets ever seen and this is now looking like ending. This means that investors will be looking alternative investments in which they can store their funds in this time of crisis.
Traditionally, people invested in the likes of gold. These days, a lot of people are seeing cryptocurrencies as being a potential store of value. Therefore, if this idea takes off, prices will inevitably soar once the market downturn strikes.
As you can see, there are many significant reasons as to why the future of cryptocurrencies is bright. If you are ever going to get involved in cryptocurrency investing, now is the time. Prices are rock bottom in comparison to where they were a year ago. The old adage about investing still holds true – “Buy low, sell high”.
Who is this 15 Year Old Entrepreneur, Engjell Berisha?
Engjell Berisha is one of the most successful ecommerce dropshippers in the world. As a teenager, he is one of the youngest entrepreneurs in Europe and the world, generating thousands of dollars a year.
Today, he is a world traveler, motivator, and business coach to thousands of students and adults.
Berisha turned a simple dream and ambition into a passive income which has given him the freedom to travel the world and teach others who are financially struggling in their lives.
When we asked Berisha what Dropshipping is he said:
Dropshipping is a sales technique where you sell products that are in third-party inventory, such as a wholesaler or manufacturer. Vendors are not required to pay for the products until their customers pay for them first. It is one way for retailers to avoid investing cash for their inventory. This is mostly done with products from China and some sites that have manufacturers from China, where the product is obtained for a cheaper price and then sold at a higher price, Berisha said.
When Berisha made over $ 50,000 in profits within his first 2 years in dropshipping, he knew he could help others do the same. Essential elements of his success included e-commerce platform, Shopify, market research, an effective business strategy and a lot of hard work. In his courses, he teaches his students how to set up Shopify stores, build relationships with sellers from the countries where they receive the products, find the right products to sell in stores, and attract a target audience that is interested. for the purchase of these products
Of course, this did not happen overnight for him. He spent 2 years perfecting his strategy by learning the ins and outs of drop shipping. There was no one around to teach him what to do, so he had to figure it out for himself. Once he did, it changed his life forever. Berisha took his profits from drop shipping and spent them traveling the world. He’s been to all sorts of placeslike Paris, Los Angeles, Monaco, Las Vegas, Prague, and so many other cities.
Many newspapers around the world have written about Berisha’s success: BuzzFeed, Thrive Global, Kivo Daily, Yahoo Finance, Future Sharks and more.
Hundreds of motivated entrepreneurs have already benefited from his programs. Anyone looking to quit their 9-to-5 jobs and find financial independence will certainly be interested in getting this education. Berisha is even in the midst of establishing a youth cancer charity to help children who are suffering from cancer. He clearly wants to make a positive impact on the entire world. You will be amazed by how a teenager from Kosovo was able to turn his life around so quickly and live the American dream before his 18th birthday. There is no reason why you cannot do the same thing, regardless of how old you are.
Marketing tactic that you should not leave out
Marketing has advanced to such a level where the growth of your business largely depends on it. Being one of the thriving countries when it comes to businesses and startups, outdoor advertising in Australia has become widely popular due to its obvious perks.
Mobile billboards are usually placed on the side of a truck or a bus. It is a very innovative concept of advertising. The main idea behind the advertising concept was to attract all those who pass by the vehicle. This is different than the usual standstill billboard advertisement as it is more effective as compared to the normal billboard advertisement that you see.
If you are planning to market your business in a unique and budget-friendly manner, then you should definitely go for a mobile billboard.
Have a look at the below-mentioned perks of mobile billboard advertising that will compel you to go for it:
1. It’s cheaper
Mobile billboard is one of the most efficient ways of marketing. When it comes to budget it is way more convenient as compared to normal billboards. Today’s economy makes it compulsory for us to save money and be cost-effective.
Traditional advertising not only costs a fortune but it has also become less effective over time. On the other hand, with mobile billboards, you don’t have to worry about paying a huge amount to companies in order to attract customers for your business.
2. People are always on the road
With so many people on the road every day, your brand has much higher chances of being visible to different people. There are people who don’t use social media, don’t read the daily newspaper or magazines but there is no one who never gets out on the road. This is why mobile billboards are the best way to put your word out. One can put a jot in their brain, benefits of static billboards and how many of them you have driven past and just took a look at it. When you use a mobile billboard on a truck or on a display cube, your brand highlights the passers-by and can place you place your message in their immediate memory.
3. You are in control
Ad campaigns are a stop and start method. You can always discontinue when you feel like you don’t need the services anymore. You can always put your own control on when you think the campaign is not steering your ad campaign in the right direction. When it comes to an advertising campaign on wheels, the changes are much easier to make and the content can be placed right in front of your audience.
Apart from all these factors, mobile billboards also have a long-lasting effect on the consumer’s mind. The unique style and advertising will have a much deeper impact on people’s minds. They will be able to recall your brand name easily due to your unique branding techniques.
If you are tired of traditional advertising and it’s not working the best for you, you can always try billboard advertising. Repetitive messages and slogans from your brand will definitely catch the consumer’s attention. When your ad is being driven all around the city, it becomes very easy to create brand awareness.
You all must have seen giant trucks driving around highly populated cities. The contacts of mobile billboards are also relatively flexible as compared to other marketing mediums. Also, the best part is that there are no competitors when your ad is being displayed.
If you’re looking for the cost of billboard advertising in Melbourne, then make sure that you get in touch with Sttadvertising.com.au
Impact Of Brand Equity On Finance And Profit
Given today’s highly digital business landscape everything from automobile to finance industry relies heavily on technology, especially when it comes to marketing their products and creating a better brand value. This is the world that comprises of wide and diverse types of influencing people such as:
- The shareholders
- The financial advisors
- The consumers and most importantly
- The financial marketers.
In order to tap them all effectively and efficiently, there is other alternative by the banks, financial institutions and all other units of the finance machinery including the online money lenders such as Libertylending.com and others but to pay more attention to their marketing strategies.
Modern marketing strategy is essentially digitized and it involves a lot of aspects to make it as successful as it should be. These areas include:
- Expansion of the referral network
- Promotion of business credibility
- Building better brand awareness and value and
- Utilization of social media platforms to its optimal level.
This helps businesses to grow. However, you will need to follow the main trends and business branding practices followed by the financial advisors and pay close attention to the upcoming ones as well. It will help you to:
- Build a stronger network
- Put your clients and customers first
- Build a better web presence
- Understand the power of better branding
- Pay attention to the personal needs and demands of your target audience as well as the market and
- Explore all available strategies to enjoy the best results and reap the maximum benefits.
This will help you to stay alive and kicking as well as build and maintain a strong relationship with your prospective customers and clients with a better and more effective social media marketing strategy.
Bank on digital services
Digital marketing and advertising is what you will need in these times and you will see that most financial services marketers typically bank on digital services.
- According to an article published by CMO.comin May, the need for the financial services marketers to rely on and embrace digital trends in their marketing is discussed. It is said that this approach of digital marketing can help finance companies to provide more customized and engaging experiences to their customers.
- According to eMarkerter.com it is further learned that online advertising is estimated to exceed traditional media by 23% in digital sales and this figure is only going to rise in the years to come.
When you have the proper insights and facts like these it will surely be easier for you to relate to the key trends to follow just as the financial services marketers do while developing your marketing plans.
Therefore, there is no doubt that in 2019, you will need to integrate digital platforms successfully and effectively into your marketing efforts, it is also required that you:
- Tailor your content
- Deliver bespoke experiences
- Use multiple channels
- Use social media to the fullest
- Build larger customer communities
- Gain deeper insights and
- Focus more into the financial needs of your customers.
It is also required that you ramp up mobile advertising as the use of mobile devices is on the rise. According to the reports from Millenial Media, about 80% of finance users own and use a smartphone. Therefore, you must develop useful and effective strategies for the users of this specific platform in the coming year.
You may target the mobile audiences by placing your ads on sites of general interest instead of those that are more financially focused spaces. This is because it will help you to reach out to even larger audience irrespective of the fact that they are not looking specifically for a financial product.
According to the report of Millenial Media, different percentages of people spend different amount of time on different sites and apps such as:
- 84% on apps focused on weather
- 74% on maps
- 67% on general news
- 58% on sports info
- 58% on entertainment news and
- 47% on tech news.
Therefore, if you can reach out to such a wide variety of users with your brand through your ads then you will surely create better brand awareness and increase the chances of getting larger organic traffic to your site and enhance the chances of converting those visitors into your prospective customers and clients.
Keep up with the constant evolution
Financial services buyers and their demands, size, and needs are constantly evolving. It is required that you keep up with it and provide then with exactly what they want. This will help them to make quick and better decisions regarding finances and purchase of financial products. However, this is not an immediate process that will produce immediate results because:
- You will need to shop around and research well to make the right offers at the right time.
- You will need to establish a connection with them on a more personal, emotional, intellectual and technical level.
You must also provide the right message at the best possible way. This is the best way and most effective tool to make a strong connection at the deeper emotional centers of your consumers, especially when it comes to financial products and services.
Importance of brand equity
Brand equity can be referred to as the value of the brand itself. More the equity more will be the value and more will be the consumers interested to pay more to buy a product.
Therefore, instead of focusing on a generic product make sure that you create products that will give them more value in return. Remember, branding means providing sophistication and prestige and people will be willing to pay a premium price for it if they are provided with these along with the best product.
However, a bit of caution is required in this aspect because improper handling may create a negative brand value. This will result is a huge product recall that will be detrimental for the brand value and result in a huge loss due to a highly publicized disaster. Therefore, make sure that the brand name and value becomes your asset and not a liability at any cost or at any point of time.
Meet winner off Voice off Uae shahid shabaz
Health is Wealth: How Prioritizing Your Health Could Influence Your Wealth
Who is this 15 Year Old Entrepreneur, Engjell Berisha?
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