fbpx
Connect with us

Tech + Startups

A Better Instagram Content Strategy Will Ensure More Traffic To Your Site

Published

on

It is only a carefully designed Instagram content strategy that will help you to grow your business fat and tremendously. Therefore, when you make your plan for marketing your product and brand, focus more on content creation.

Improving your organic Instagram content will include three specific aspects such as:

  • Planning
  • Creating and
  • Optimizing Instagram content for your business.

To start with, you will need to establish a content theme. This should align with your business goals, your brand objective as well as your Instagram profile. This needs careful planning to give your content that distinctive look and feel of your business profile.

You will need to put income thought and effort while creating a theme for your Instagram content such as:

  • The type of content that will be in relevance to your product and the message you want to convey through your post
  • The colors to use so that you can make your content more attractive and give it a unique individuality
  • The filters to apply to your photos so that it can be made more useful and appealing to the users.

This will impress your followers for Instagram a great deal and you will be able to morph your Instagram grid into an interconnecting and far better collection of photos and videos.

Creating a perfect Instagram content strategy

Next up, you will need to follow the specific steps that will help you to create a perfect Instagram content strategy. It is only a strategically designed content strategy that will ensure that your Instagram account generate more leads, traffic, conversion, and sales and not just bring in a few likes.

In order to create a winning Instagram content plan for your business Instagram account is however not a tedious or a painful process. All you have to do is make sure that you use a handy planning tool for creating an Instagram content plan. These tools are very effective and useful for:

  • Designing and uploading your photos and videos
  • Editing them to perfection
  • Drafting suitable captions
  • Scheduling your posts
  • Including useful and trustworthy stories
  • Researching for the most popular and relevant hashtags as well as
  • Reviewing different analytics to know the performance of your posts.

Also, know about the lifestyle that you wish to sell through your grid and clarify it to your followers before you even dive deep into the planning process of your content on Instagram. The golden rule to follow here is to believe that your audience will not buy what you sell. Instead they will buy who they can become when they use your product.

Determining your audience and objectives

In order to create a winning Instagram content marketing strategy that will kick start your business there are two specific things that you should focus on the right at the outset.

First, you will need to identify and understand your audience that you want to reach out to on the social media platforms. Remember there are nearly 4 billion users across all social media networks and Instagram along with accounts to a quarter of it. therefore, this is not an easy task. For this, you will need to know for sure whether or not your audience you are trying to reach is really using the app. You will also need to know:

  • The target demographic such as their age, gender, interests, location, and even diets to cater your content fittingly
  • Determine their other behavior like the kind of hashtags they use, social sites they hang out at, other brands that they are interested in and the brands they follow on Instagram.

Therefore, thorough audience research is a must to focus better on your Instagram marketing strategy.

Secondly, you must determine your business as well as marketing objectives so that you can align it with the demands and needs of your target audience. Know what you want to achieve and keep it reasonable and tangible. Know the metrics and KPIs to track your Instagram performance to avoid wasting time, efforts and resources.

Establishing the strategy

Once you have your Instagram content strategy in place you must define and establish it properly as well. this will ensure that you achieve your goals and it serves your purpose as well on the platform.

This may seem too easy to you and a no-brainer but you will need to know the answers as to what exactly you want to do on this platform in the first place. Therefore, know whether you are interested in:

  • Simply generating more leads or
  • Building a larger and more engaged community or
  • Creating better and more impactful brand awareness.

Set your social media goals appropriately so that you can determine the amount of time that you need to spend on this platform. In fact, the return on your investment on Instagram will largely depend on the goals that you set.

Improve the strategy

Now that you have created and established your Instagram marketing strategy, you will need to track its performance on a regular basis so that you make necessary adjustments to improve its performance. In order to get a clue of what an improved performance means, you will be better off if you follow a few of your favorite brands and even your competitors.

  • When you know what the followers are doing, you will not only be able to increase your following but will also help you to establish your brand in a more authoritative manner.
  • When you have a lot of followers it will increase the visibility of your posts and thereby increase the possibility of gaining more clicks on the link in your Instagram profile bio.
  • It will increase the number of organic traffic to your site.

Last but not least, if you integrate email with your Instagram marketing strategy you will be able to send more compelling content that will also increase the number of traffic and chances of conversion and sales. In addition to that, you can promote your profile on other social media channels as well as having an Instagram badge on your site helping you to reach your email subscribers more easily.

Isabella Rossellini is a marketing and communication expert. She also serves as content developer with many years of experience. She has previously covered an extensive range of topics in her posts, including business and start-ups.

Continue Reading
Comments

Business

THE MANDALAY GROUP SHARES NEW UPDATES FOR #PAY TAMPA BAY

The Mandalay Group today announced updates for the upcoming #PAY TAMPA BAY event, including additions to the advisory board, two of the keynote speakers for the February 20, 2020 Conference as well as a new community partnership in the Florida technology corridor.

Published

on

The Mandalay Group today announced updates for the upcoming #PAY TAMPA BAY event, including additions to the advisory board, two of the keynote speakers for the February 20, 2020 Conference as well as a new community partnership in the Florida technology corridor.

The theme for 2020 event is “Banking, Blockchain and Beyond”. Event proceedings are being co-sponsored by BlockSpaces, a Tampa based blockchain technology innovation studio. This unique event will be staged at the new Embarc Collective innovation hub in downtown Tampa.

“We’re excited to enter into these new partnerships leading up to the event” said Bruce Burke, CEO of The Mandalay Group. “These high-profile supporters and contributors will help amplify our message and attract attention and investment to our thriving technology community.”

Andrew Morris, Founder & CEO of new consultancy The Fintech Agenda LLC, will be joining the #PAY Board of Advisors. An expert in the technologies and trends shaping the future of financial services, payments and commerce, Andrew serves on multiple boards and is an advisor to several fintech organizations, including the Technology Association of Georgia’s Fintech Society and the HOPE Global Forums.

“Having served for 5 years as Chief Content Officer for the Money20/20 conferences, and thus helping to build the leading fintech events globally, I have seen how powerful events can be to move industries and companies forward,” Andrew explains.

“The #PAY event brand is in the right space at the right time. I’m excited to play a role moving forward in helping #PAY produce world-class events exploring the innovation that will occur over the next decade in payments.”

#PAY also announced several presenters for the event, including keynote speaker Matteo Rizzi, an unconventional Entrepreneur, Investor, Innovator and Author of the new book “Talents and Rebels, Dealing with Corporate Misfits”.

This book is an inspirational journey where – hopefully – misfits get a spot to be heard, and everyone gets an opportunity to understand a different innovation perspective. For three years in a row, Financial News has nominated Matteo as one of the “40 most influential Fintech executives in Europe”.

Matteo will be joined by executives from Arival, the first fintech bank. Arival was founded in 2017 by a dynamic trifecta consisting of two seasoned fintech venture capitalists and one young fintech entrepreneur.

Regarded for the team’s prior investments in pioneer digital banks such as Simple, Moven, Fidor, & RocketBank – they decided it was time to take the bull by the horns & build their own. CEO, Vladislav Solodkiy, CFO, Igor Pesin and COO, Jeremy Berger will participate in the #PAY event. Arival now boasts a pre-money valuation of more than $14.8 million.

“We’re proud to have so many fintech leaders as headline speakers for #PAY,” said Rosa Shores, Co-Founder of BlockSpaces. “These innovators will explore the most transformative technologies and ideas reshaping the banking, fintech and payments industry. 

We look forward to shining a global spotlight on Tampa Bay as an emerging fintech hub and, once again, show the nation we are a “go-to” city for blockchain innovation.”

The Mandalay Group also announced a new community partnership with the Florida based non-profit, Synapse. #PAY will host a panel session focused on Fintech investment during the Synapse Summit being held February 11-12, 2020 at Amalie Arena. Leading VC’s, institutional investors and well-funded fintech firms will provide information and insight with key strategies for successful exits.

“Synapse is glad to partner with #PAY to ensure our audience of upwards of 6,000 attendees from all parts of Florida’s innovation ecosystem have the chance to learn about the growing fintech and payments industry,” said Lauren Prager, Synapse Vice President of Community Engagement.

The #PAY TAMPA BAY agenda offers keynote sessions from global leaders in the banking, fintech and paymentsindustry, with more than dozen sessions on topics ranging from opportunities in blockchain, to shifting consumer payment preferences, digital identity, innovative payment solutions and how these changes will reshape the banking, payments and commerce industry.

Reserve your spot today at: www.paytampabay.eventbrite.com

Industry innovators count on #PAY to connect them with key decision-makers at financial institutions, venture capitalists, and fintech startups as well as service providers, analysts and media.

Get your brand message in front of executive-level stakeholders and buyers. #PAY TAMPA BAY has opportunities for speakers, sponsors and supporters.

For more information visit: www.paysymposium.com/contact

About The Mandalay Group

The Mandalay Group is a consortium of professionals focused on accelerating the future in the banking, fintech and payments industry globally. TMG is well known for bringing together thought leaders, innovators and decision-makers from across the financial services industry to discuss the tsunami of transformation changing the face of finance.

Attendees benefit from access to the world’s foremost experts focused on emerging payments technologies such as artificial intelligence, machine learning, cryptocurrencies, e-commerce, blockchain, cognitive platforms, digital identity and experiential customer engagement

Media Contact: The Mandalay Group: [email protected] (727) 612-5775

Continue Reading

Business

Electronic Tattoos for Bio Authentication

Electronic tattoos might sound futuristic but the industries are adopting them very quickly, especially for their use in bio authentication.

Published

on

Bio Authentication
Bio Authentication

Bio Authentication: If you thought that facial recognition, fingerprint, and iris scanner is future ways of bio authentication. Wait till you hear the details about electronic tattoos. They have been around for a few years now but haven’t found the commercial success that the other forms of verifications have achieved. However, when you read their benefits you’d probably be looking to invest in a stock of these stamps.

Here is a succinct introduction to electronic tattoos. 

What is an electronic Tattoo?

E-tattoos, also known as Biostamps, is a bit different than the regular ink tattoos that inject within the skin. This slap-on, lightweight, gossamer and flexible electronic stickers have circuits and thin structures to carry and record information. Normally made of highly stretchable silicon, these stamps applly with a rubber stamp or bandage material. They normally have an electronic circuit and antennae.

“The technique is simple. The tattoos are ultrathin, very stretchable, and inexpensive to produce.”

  • Carmel Majidi, Associate Professor, Mechanical Engineering

What is a smart tattoo?

A smart tattoo is simply a small computer built into the stamp. They help authenticate access to tablets and phones. Using these tattoos, one can easily connect with an electronic device. Using lasers they can cut into about any shape to fit in different devices and put on different surfaces.   

Is Bio Authentication through e-tattoos secure?

These tattoos create out of necessity due to a lack of security for logging in or getting access. In a way, they are making authentication more secure, so, by default, they are more secure than other methods of verification. They are very effective means of ensuring security, of say, public gatherings or events where only selected people can enter. Also, by storing medical history in these tattoos, they can be highly effective in communicating patient’s medical records with the hospital staff. 

Where are electronic tattoos being used?

E-tattoos have not found commercial success yet but they are gradually making their mark. At certain security checkpoints such as building entrances or entry to exclusive clubs. You might find these tattoos is use to verify the identity of the individual(s), and for biometric sign-in for different devices.

One name, Motorola, is making headlines in creating smart tattoos, with another one called vitamin identification. Simply put, this is a pill you swallow, which sends off signals, 18 bits, that can connect the person to surrounding devices. 

Why e-tattoos is the craze suddenly?

Every technological revolution precedes by a materials revolution. For example, the computer revolution was triggere and facilitated by semiconductors, silicon, in particular. Similarly, these tattoos are rapidly becoming popular because of the advent of flexible electronics. 

The revolution was fueled by the flexibility of these chips since complex systems and boards require bendable material to go around certain materials or fit into small devices. In fact, the reason for compact and small devices was made possible due to flexible electronics. So, roll, stretch and flex these boards, and make the devices that existed in the imagination alone, come to life.

Where are these modern stamps used?

Besides using these stamps for entrance or exit from offices or biometric login for electronic devices, they can be pasted onto the wrists of patients. Now their entire medical history is with them, easily accessible at any hospital or by any doctor with the correct equipment.

Medical tattoos can also read the vitals off of a patient. And with time, they are increasingly becoming sophisticated. There are other interesting uses of these tattoos too. For example…

Google has bought patents of tattoos that help with lie detection. It’s not difficult to imagine their usage in interrogation and courtrooms (perhaps). Similarly, they have a patent for another tattoo that one can stamp on their throat for easily communicating with electronic devices.  Another company Electrozyme uses a different approach, it helps monitor the athletic performance of athletes. It measures stress and lactate levels.

Smart tattoos will become prevalent in the near future. They offer tremendous benefits beyond ID validation, both for security and the health of people.

Continue Reading

Tech + Startups

Protect Your Loved Ones with TheOneSpy

Published

on

Protect your loved once

When it comes to protection, it says that man protects his loved ones first. A Person protects their loved ones in every way so that no heat can come upon them or prevent them from trapping into a swamp. The increasing usage of the internet and mobile devices is endangering our loved ones.

Every year, many kids became victims of cybercrimes like bullying, threatening or other dangers like that. And many kids indulge in bad kinds of stuff like pornography, scamming or hacking, etc. At a young age, children cannot determine their right and wrong, therefore, it is the parents’ responsibility to keep watching their kids or teen activities.

In this way, much powerful monitoring spy software are helping to get complete control over your loved one’s mobiles to check their activities thoroughly. TheOneSpy is one of the powerful cell phone spy software, which is truly helping many peoples.

How to Protect Loved Ones through Cell Phone Spy Software?

TheOneSpy is trustworthy and reliable, smart software, which smoothly works with every phone device. It gives the best digital parental control to detect if their kids are reading inappropriate material, porn sites or viewing any kind of bad stuff and if their kids are facing bullying, threatening or involving in hacking, so it enables the parents to protect them from danger before time.

TheOneSpy Core Features

TheOneSpy offers a wide range of innovative and advanced features that allow the user to track all offline and online activities of their loved ones secretly. Let us know how TheOneSpy features help the user protect their loved ones. There are some features penned below with their use.

• Surrounding recorder

Its MIC and cameras enable the user to capture and monitor live surrounding activities of your loved ones, to whom they are meeting and what they are doing.

• Live Screen Recorder

User can view and record screen activities of targeted a device to watch, which apps, sites or which activities they follow the most remote access them. If the user is busy, he/she can give a command or can view later through cloud storage.

• Call Recorder

It enables the user to record and track phone calls with true time stamp, to check to whom they are calling or receiving calls or what they are talking and if they are planning to do something wrong, so a user can protect them timely.

• Social media monitoring

Whether it is WhatsApp, Facebook, IMO, messenger or Instagram, TheOneSpy social media monitoring feature enables the user to monitor activities on social apps and sites. • IM Instant Messenger is specifically for Facebook Messenger to record all voice and text messages on messenger.

• Keylogger

If your loved one is hiding something or appear to be doing things secretly or if you feel them scared or upset, in this way keystrokes logging feature enables the user to spy on all king of logs whether password, SMS or E-mail.

• Geo-Fencing

It enables the user to put an alarm on places, on restricted areas. So, if your person goes there, TheOneSpy will send you an instant alarming update.

• GPS location tracker

It gives complete access to track targeted device location wherever they go in the world. Compatibility of TheOneSpy is mainly in using many peoples because of its compatibility, as it works with high accuracy with all devices whether it is Android, iPhone, iOS, MAC laptop or Window PC.

How does TheOneSpy monitoring software work?

After knowing about TheOneSpy, you may think to buy it. You should also know about how it works?

Step 1: Go to the official site of TheOneSpy.

Step 2: Get the subscription of software online. You will get the password and ID of your e-mail.

Step 3: Login to your account and start installation on the targeted phone.

Step 4: Get access to the targeted device through your online panel. Start getting data on a single command.

Final Thoughts

Finally, we concluded that in this fast-technological age everyone takes steps to protect their loved ones. So, the cell phone spy applications alert you to prevent your people before getting into trouble. They are helping people, and over time more people are moving towards it.

Continue Reading
Become A Disrupt Contributor

Join the Newsletter

Disrupt Week


apple disrupt podcast
spotify disrupt podcast
Google Play Disrupt Podcast
The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

Trending