Australian-born Brooke Mason is so much more than just a photographer. Unafraid and not intimidated by change and breaking the rules, she is everything the creative industry aspires to be. Brooke prides herself on running a creative agency with a single mission: to help women succeed. Already this year, Brooke Mason Creative became a Certified Woman Owned Business.
Since being in Los Angeles, Brooke has immersed herself in the entertainment world and has photographer known artists and actors for magazines like Glamor, InStyle, and Angeleno.
We sit down with Brooke to find out a little more about how she got to where she is today, what inspires her, and what she wants to do in the future.
What inspired you to become a photographer?
I was inspired by wanting to capture my environment, the way I saw things as an artist. I started at a very young age, so at the time, it wasn’t deep thoughts of a career. In fact, my parents are professional business people and being an artist was not a career path that they supported. It was just a passion that I never gave up on and the point I was making money and didn’t need to do other things, I realised, “Hey, this is my career!”.
How did you transition from being a photographer to owning a creative agency?
As a photographer I wasn’t just capturing images. I was hired to art direct, manage projects, castings and aligning with brands. It was 15 years of background that lead to this, however I did study communication at University.
My most memorable work experience was with one of the largest advertising agencies in Sydney, Australia. I was in awe of the complexities of how it ran. I naturally hung out with the creative department more than any other, however my 15 years years of directing on set as a photographer has given me the confidence to work as a team, art direct and have a project come to life. That’s the most exciting part of my job, seeing a seed of an idea come to fruition.
What does it take to be an entrepreneur?
Dedication! A lot of this is probably a natural inclination and I find people asking me if I’m scared about not having a regular paycheck or knowing how much is going to come in. Yes, it can be daunting, however, you have to be a risk taker and most entrepreneurs thrive on that. I like the pressure it brings, I thrive on the deadline and after some time you learn to overcome your own self doubts, fears and strive for your best. There is nothing else like it. I will say, I do work much longer hours and days than most of my friends who aren’t, but the reward for me is much higher.
What are the biggest challenges you have faced on your journey so far?
There are two main challenges that I faced in the past and continue to face from time to time.
One – not knowing when the phone will ring. You can be sailing high on a bunch of jobs
and then all of a sudden it’s quiet. It’s really hard not to have a freak-out.
Two – being a younger female is a male driven business world. As much as I’d like to say this doesn’t exist anymore and as fortunate as I am to live in such an open minded town, this is still very relevant and we as women are still not seen as; intelligent, capable and successful to our male peers.
What is your ultimate goal?
I believe in striving and moving forward with continual growth. I don’t have an ultimate goal,
but I am looking forward to growing my team and bringing in bigger projects for 2019. I already feel blessed with so much we have done this past year.
What motivates you in business?
I’m motivated by creating beautiful masterpieces, even if that’s just a stunning website, it’s awesome!
What are you most passionate about?
When it comes to life; Art, aesthetics and beauty. When it’s my work; I love to see people happy, pleasing our clients is my number one driving factor.
Do you have a secret to your success?
Focusing on being the best at what you do and being honest with yourself – if it’s not your
forte, being okay with finding someone else for that task. There is no ego in my business, we all collaborate and if there’s a better idea we run with that. “Ego’s” gets in peoples way, it stiffens your creativity, your success and your opportunities.
What are your proudest achievements?
It’s always one you haven’t had yet!
What differentiates you from your business peers?
Everyone has their unique talents and I adore some of the other creative agencies who do similar work to us. I guess the main difference I see is my background is heavily in art directing and visual curation so we are heavily focused on branding and the end result. We are small, so clients get to talk with all of us and we are all very engaged in every project that happens.
Do you have a motto that you stand by?
Being authentic. I make an effort to keep strong ethics, stay honest and be as real as I can.
What are the most important qualities that have been most beneficial on your journey?
Working hard is by far the most important thing when you have your own business. Sometimes you have to say no to fabulous social events, but keeping clients happy and delivering work on time is crucial.
What is the best advice you could give to someone starting out as an entrepreneur?
It’s important to have big goals and dreams so I wouldn’t want to ever squash those for somebody starting out. Be prepared to put in the work, turn down party offers from friends, stay up late into the evening fulfilling your dreams and up early to conquer the day.
What are the biggest challenges that you have faced as a female in the business world?
Not being taken seriously. I find the main challenge as a woman in this male-centric world is
that men think we may not be as capable or as intelligent. It’s a fine balance to prove yourself without doing it in a way that is forceful and contrived. It’s important to not give up and let prejudices get in your way.
Who do you most admire and why?
I’m inspired by strong powerful women! It wasn’t until leaving Australia and crossing over
into the workforce that I really saw a difference in culture. Though I adore the US and everything it has to offer when it comes to women in the workforce, Australia definitely has superior viewpoints on women. When I see these amazing women here breaking glass ceilings and succeeding, I am in true admiration.
How many employees do you have?
My team ranges depending on the projects we are doing and how many hands we need. But, on a regular basis, we are a small group of eight. On larger projects, we sometimes have upwards of 15 people.
If you had to choose another job, what would it be and why?
I have always been impressed with Doctors and how much knowledge they have. If I was to do school again, knowing what I know now, I might consider going to medical school and doing dermatology or some sort of surgery.
How do you spend your spare time?
I adore going hiking, being in nature, fishing and exploring new terrain. I’m also always up for trying anything new. I like a good movie as much as an adventure.
Do you have a favorite movie?
I adore movies from the 90’s! A few of my old time favorites are The Professional, Casino, Practical Magic and Federico Fellini’s films for the visuals.
Tell us a little about yourself?
These days, I’m a combination of an Aussie at heart and an American day to day. I’m proud to have grown up with my roots firmly planted in Australia, you can’t have an inflated ego living there and it keeps me grounded. My family also helps with that!
When I first lived in NYC, I was in awe of what an incredible country this is, a driven country with goals of exceeding your expectations. I’m proud to be both American and Australian now.
How would you describe your style?
I adore fashion and I like to stay up to date with trends, but only if they align with my taste. I’d say I’m a combination of 70’s glam, with a hint of menswear, I’m all about duality, I love femininity mixed with the strength of a tailored jacket. I’m certainly not afraid to choose bold colors, unusual shapes and design.
Keep up with Brooke’s beautiful photographs and busy life on Instagram (https://www.instagram.com/brookemasonphoto/?hl=en).
Jason Wojo, from flipping pokemon cards in culinary school to Respected digital marketer
Jason Wojo is a 22 years old digital marketer who hated rules. He always wanted to do his own thing. He went from flipping Pokemon cards in culinary school to being the CEO of wojo media, an advertising firm. He listened to Gary vee a lot!
1.Tell me a little about yourself (a little background story and what you do, currently.)
Hi, my name is Jason Wojo. I’m 22 years old, CEO of Wojo Media.
I’m from a small town in New York called Walden. I grew up with my two parents and my older sister, Megan.
My journey started in Culinary School. In my freshman year, I had no clue what I wanted to do, but what I did know was that I wanted to make a lot of money.
I dropped out of Culinary School after realizing that working 15+ hours a day (90 hours a week) wasn’t happiness to me.
I concluded moving back home and went to business school where I still didn’t learn much, but my journey from this point on took me on a whole new business adventure.
While I was in Culinary School, I started flipping Pokémon cards from my dorm room.
I would wait till all my roommates left the house to steal printer ink from my downstairs roommate, Alyssa.
I used the ink to print the shipping labels to ship the cards. That’s what you call hustle and cutting costs!
I had a bigger smile on my face making $5 per Pokémon card than barely making $18/hour flipping food that I didn’t care about.
I just wanted to eat it. Who doesn’t love food?
So I moved back home and went to business school.
I was setting myself up for a new journey, and I was nervous but EXCITED at the same time!
I knew this was my place in the world- I am meant to be the guy that others feared because I didn’t just want to be great; I wanted to be the GREATEST!
My mindset changed once I got to Sophomore year. At this point, I HATED SCHOOL!
I was currently working at a Life Insurance Company, where I was pushing data and meaningless papers to get enough money to do something for myself!
I later got a job at a financial firm where I helped revamp their whole website, record economic commentaries, and more digital advertising.
I had to save enough money so that when school was over, the red light turned green.
The light turned yellow, though.
I met my mentor, Greg Berry, months later. I was first starting Wojo Media- my full-spectrum Digital Marketing Agency!
(Greg Berry is in the middle here, Troy Ericson on the right, Me on the left)
Greg found me on Instagram when I was posting 3x motivational videos a day, and my account was blowing up fast. He also saw the Instagram stories I was making for my brand, and he wanted them too!
He invited me to drive to Connecticut to have lunch with him. And also see what my couple of clients’ results were with the videos I was making and then decided to hire me on the spot.
Greg was the underground Tai Lopez. He never came on camera and preached his intelligence. He was more about sticking to himself, making his money, and not being “famous.”
I learned a lot from Greg, but most of it took a while to stick in my head.
I was a little egotistical because I was running a pretty decent company at my age, considering my schoolmates and people that surrounded me.
I had a real company: Employees, business license, retainer clients, and I was sort of happy!
The one thing Greg would always say to me was, “You need to slow down. You’re hopping on a trend, not a business. Ads are where the money is, NOT social media management and IG stories.”
These words drove me to go above and beyond content creation and use that content to get brands and local businesses MORE CUSTOMERS!
Because that’s what made the world go round- money!
Also, while working with Greg, he put me in touch with Troy Ericson.
Troy is one of my best friends to this day. I trust him with most of my projects because of the work he did with us at Hustle Island. He is also one of the best copywriters I knew. We are very close to this day, and I recently just hung out with him for three days in Chicago. (pic below)
Moving forward, I knew businesses needed new customers, and I wanted to be the middleman. Greg decided to take me under his wing and build an empire that he still has to this day. We were able to get over 200,000+ leads and 24,200+ paying customers in under 12 months!
Just like that, I was in the game, and my life changed forever from here on out!
I now was in the Digital Marketing game: Getting clients, knowing how to drive results, and most importantly, I was happy.
2. How does Wojo Media help businesses out?
My agency, Wojo Media, takes a different approach than most digital marketing agencies.
Wojo media has an approach for everyone, no matter if you’re a local brick and mortar looking for more customers or an e-commerce brand seeking metric results like sales, leads, and high customer retention.
We drive you the results, but at the same time, we compass you towards building a brand, not a business!
Businesses make money, but brands withstand economic hardships.
We use creative, high-quality content that most agencies can’t afford to make and don’t have the creative mind to do so because these contents overcomplicate most advertising rules we abide by to get businesses more customers:
- Grab attention
- Give them value
- Solve their problem
- Make them emotionally attached to the product/service
- Build common-ground credibility with the potential customer
- Then give them an offer they can’t deny
- All without being too salesy and greedy
3. What inspired you to venture into entrepreneurship?
When I came back home after dropping out of Culinary School, I watched Gary Vee like most people watch Netflix…a lot!
I saw how happy he was doing his own thing, the way he talked about school, the “system,” and following your passion, because you have one life.
Why waste it doing something you hate?
I wanted to own my own thing!
The thrill behind doing what you want when you want, appealed to me more than others because I was always a rule breaker.
I hated rules- Bedtime, texting in class, cheating on tests, project requirements, even driving laws.
I wanted to be responsible for the successes and failures in my life, and that’s the #1 thing Gary instilled in me! I call it, Passionate Accountability!
After consuming his content for about five months, I finally had the will to start learning, so I got into content creation because that’s all Gary Vee talked about.
CONTENT! CONTENT! CONTENT!
If the demand was high to make more content and businesses needed more content, then why can’t I help them?
I took action and did just that!
4. What values and principles led to your success?
Gratitude: I’m always thankful for those I’ve met, the things that I have, no matter the size and monetary value.
When you thank God for the small things, and you ask for more, God will let you know when it’s time for you to receive more. He knows you’re ready when you’re willing to be thankful for the things he’s already given you!
Persistence: Never let anyone say NO!
If you know there’s actual value in what you do, then keep going at it. When you accept a NO, it means you’ve given up.
People will tell you to move onto the next, but I’ve observed that longer-lasting relationships develop after someone tells you NO.
Persistence builds a relationship of mutual respect. Once respect is earned and distributed equally, you’ve won them over!
Relationships: Your network is your net worth. It’s just that simple. You need to know people, or you will be alone to achieve your success. No one ever achieved success alone!
Confidence: You need to have a little bit of an ego to have your own back on projects or new ventures you’re embarking on. If you are confident, people will believe you.
Confidence is also attractive. It brings success and helps to connect well with others, and you generally feel 100% happier knowing that you’re okay with your whole authentic self!
Innovation: Being innovative doesn’t always have to do with technology. Being creative in a business mind has to deal with being able always to pivot and be open to change if need be as long as it’s going to help your organization grow.
You always need to be aware of trends, patterns and being able to see the next “big thing,” and when you catch a trend, you ride it until you’re self-aware enough to see the next one!
Consistency: When you can do something over and over again with no room for error, you can then focus on quality (next point) and auditing ways to make the results even better.
Consistency develops over time, so be patient with your craft and know that the more you do something, the better you get at it.
Kobe Bryant wouldn’t have his legacy if he stopped shooting 2,000 shots a day. He would’ve been average!
Quality: Now that you have your sales process or product down, you can now either complement your product with more additions or give quality to other parts of your business.
Quality is something that takes time also. Whenever you find the right quality of something that works, never change it!
The same goes for content creation: better graphics, better video editing, better audio, and more eye-appealing quality content.
Once you up the quality, then you can focus on quantity, and then scaling that with consistency throughout all your platforms will allow you to brand your company better and climb to the moon!
5. Words of advice to individuals wanting to make something out of their lives but can’t find the motivation to do so?
I’m going to keep it real with you… The 1% is the 1% for a reason. We take risks, we go against the grain, we motivate ourselves, and we believe in ourselves. No matter what challenges come our way, we smack them in the face and keep moving.
For the 99%, you have one life to live.
Why waste 40-50+ years of your life working for a salary that barely goes up, and you still get taxed the same?
Why are you going to spend your whole life building up a 401k or waiting for your pension to help you in retirement?
Entrepreneurs never retire. We are driven by pure legacy, and we will always stick around, and our stories will tell themselves.
The reason why you haven’t found motivation is that you haven’t looked enough for it.
You may have too many distractions in your life, and you’re probably making too many excuses about why you can’t do “that thing.”
You’re too insecure about the way you’ll be looked at if you quit your 9-5 and start an online brand because who does that?
The last problem could be that you don’t have any work ethic to put that motivation into action. Stop dwelling and start doing! The last thing you want to experience when your 85 years old on your death bed is regret.
Regret is death in another form, but more miserable!
6. We’d like to keep in touch with your journey, please list out all your contacts.
How Turki ALmohsen Went From Being a Comedian to the Guy Who Owns Comedy
TURKI ALMOHSEN Turki Almohsen born and raised in Saudia.Originating from the place that is known for circumstances Turki Almoshen gets an opportunity to investigate his abilities.In 2012, Almohsen joined Telfaz11, one of the top online diversion organizes in Saudi Arabia. His work incorporates various undertakings, for example, La Yekthar, Kabbalah, Temsa7LY, and others. He is struggling too much for polishing their abilities and hidden talent. By utilizing their talent in 2017 Turki Almoshen creates and starts running their youtube channel. Creating and conveying a stimulation and comedic content which has been found as remarkable by the greater part of his devotees. Because of uniqueness, original content and amusing factories in their sharing on youtube their views are increasing fastly.The 12-month successful story of the youtube channel is reached to 25 million views and 450k subscribers.This is a big achievement of Turki Almoshen and people know the Turki almost as Saudi youtube star. Saudi YouTube star who is popular for his eponymous channel. He has earned enormous fame there for his unique comedic draws, vlogging, and commentary. Turki Almoshen has a passion or quality of performing and entertaining and connect with the audience. So with the addition of the youtube channel, they also work as an actor.and views of their productions like films etc are in millions. His film Farooq fikerya has 2 million views. In this way, their popularity and likeness ratio is boosting.Now their work is not limited to channel they entrain their fans on Instagram, snap chat and money other social media platforms.they uploading comedy sketches on Instagram (videos, pictures, and stories). Turki’s Instagram account grew up a 1 million crowd account in a brief span, all because of his special substance and thoughts. Snapchat stage is additionally one of Turki’s most loved applications for posting every day and amusing recordings, just as covering occasions all around the globe. After these achievements and popularity Turki Almohsen working as director and creator idiosyncratic content, producers and editor.Turki Almoshen running jogbowgaming show, LaYekhtar show, teams 7show, directing TVC as a director, producers, and editor.Due to their quality of work Turki almost famous globally and their followers are subscribed ratio is increased.On the official Instagram of Turki almost having 1 million followers while on twitter the quantity is 101k followers. This is also the most likable on snapchat having 100k views regularly and some times more which is watching videos and other content sharings. tThe journey of working and struggling which is started in 2012 now has sumptuous outcomes. Now the Turki Almohsin know as comedian star of Saudi Arabia and also Saudi Arabia director, actor and content creator. Achievement is the consequence of flawlessness, difficult work, gaining from disappointment,reliability, and steadiness. With difficult work and devotion, the sky is the limit. Turki Almoshin follows these rules and becomes a Succesful star
MUSIC AND POETRY,BASIT ALI RAJPUT 21 YEAR OLD YOUTH FROM SRINAGR JNK
Tiktok seems to have revolutionised the life of a young turk living in Srinagar’s old city. Meet Basit Ali Rajput, is on cloud nine- thanks to his mercerizing poetry and tiktok that broadcasted his feelings to the world.
Basit’s life changed a year ago when he started writing poetry and making poetry videos on TikTok to which he got positive response. His videos were widely shared in India. Since then, Basit continues to write poetry, making videos and now he is trending on social media mostly Instagram and TikTok.
Basit was motivated by his friends and his fans to learn singing and make it a career option.
Inspired by Parvaaz Muhammad Muneem, Basit recently came out with his first song “Haqeeqat” which is getting a positive response from all across. The songs, says Basit, is based on his own life.
He dedicates his success to his fans and said that he may had given up if the video that he posted on TikTok had not gone viral. “I tried to express a tragedy of my life, pain and sorrows through my poetry and it’s all because of it that people recognise me now. I dedicate my success to my fans who gave me so much love and it’s all because of their good wishes that keeps me going amid uncertainties and hardships,” says Basit.
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