Finding your way through the world of eCommerce and digital marketing is a daunting task. Since the rise of online-based businesses as the next big thing in entrepreneurship, there has been a proliferation of people who proclaim themselves as “experts” and “gurus” of digital marketing. It is confusing and quite frankly hard to distinguish the real experts and those who are just pretending to be an expert. What is more frightening is the thought that there are pseudo-experts whose only goal is to take advantage of aspiring online entrepreneurs just to make a buck.
Aspiring and budding online entrepreneurs crave to learn more about how to make their business work. Finding someone who could guide them through the maze of e-commerce and digital marketing is not an easy task. This is the very reason why Anthony Mastellone was inspired to establish the Digital Growth Summit in 2019. He wants to help these aspiring and budding entrepreneurs. One of the ways to do that is to learn from the experts & that’s why the speakers whom Anthony invites to the summit are certified business owners. These are people who have proven that their methodology in the industry works. It’s hard to gather the best minds in the industry in one place so they can share with the attendees the strategies and tricks to become successful in eCommerce, but Anthony Mastallone does it seamlessly.
Another goal of his is to debunk the common misconceptions about live digital marketing events. One of them being that events are just a formal way to be pitched a big-ticket item. Second, content that works for one person should work for everyone – meanwhile, content is and must be customized and tailored. What worked for them does not mean it will work for someone else. So in this article, I’ll be going over the 3 most common misconceptions in digital marketing and how Anthony Mastallone’s event debunks them.
The Broken System: Many Events Are The Start of a Sales Process
Over the past few years there have been some budding event “brands” that bring in some great speakers, but only use their platform and speakers for making money. Attendees should be wary and have a full understanding of what they’re attending to ensure it isn’t just full of product pitches or learning from unqualified speakers.
Thus, at the Digital Growth Summit, Anthony and his team are meticulous in picking the speakers for the event. They ensure that the speakers on stage are truly qualified. They are the best minds in the industry whose ideas can help your business grow tremendously. Only after a detailed vetting process, that’s when the speaker gets invited.
Anthony was inspired to build an unparalleled environment because he states “Events are where I made my biggest breakthroughs in my career. Whether it was through a connection made or single piece of info shared from the stage, whenever I went to a high quality event – the ROI was tenfold”. With high quality education based events, you can socialize and interact with the speakers and fellow attendees. It’s a good opportunity to look for possible collaboration with other individuals who share the same passion with you. There had been many instances that an event like this paved the way to find a land a massive project, a great partnership or breakthrough strategies for entrepreneurs. A big break that will open the doors of countless opportunities in this industry.
There’s No “Standard” of Content of What Actually Works
There is no digital marketing strategy that suits everyone. Strategies are, most of the time, tailored fit and custom-built for a certain individual or niche. What works with one person’s business doesn’t guarantee it will seamlessly translate to another online business. That’s why at Digital Growth Summit, there are a variety of speakers with different areas of expertise and experiences that will ensure all bases are covered. For example; someone selling skincare products will have widely different strategies than someone in the outdoor gear niche. Respectively they have different messaging and strategies that resonate with the potential consumer and can convert better than the other – that’s why differentiation in coaches can be beneficial as you see different perspectives and receive the benefits of different track records.
Personalized Help is Just an Empty Promise
Most events with large scale speakers can’t enable the environment for speakers to actually have a meaningful conversation and connect with the attendees. With the occasional information overload, it’s easy to get lost – but sometimes the best solution is a personalized answer from someone who has the track record to assist you. That’s why Digital Growth Summit has a 10:1 attendee to speaker ratio and the most value per second their speakers hit the stage.
With that being said Anthony never thought of profit first at the expense of the attendee. There’s a reason he sells out his events; because he focuses on the person listening and attending the event, by adding massive value to their lives and businesses. World-class speakers seek to speak at Anthony’s stage to have meaningful contributions to aspiring entrepreneurs. They’re planting seeds to help others. This is how he consistently contributes to revolutionizing the industry and paving the way for a better support system for aspiring entrepreneurs.
6 Most Useful Equipment for Any Construction Business
If you are looking to set up a business, you may consider looking at the construction industry. This sector contributes nearly 8% of the Australian GDP. The annual turnover of Australian construction industry is more than AUD 350 billion. Over the next five years, it is expected to grow at 2.5%.
If you think that this industry is for big businesses, think again. There are more small businesses than large ones, and an average business owner employs around 20 people. You may like to read this report for a detailed understanding of the subject. A critical part of setting up your construction business is buying the right equipment. Here is a list of the top 6 pieces of machinery that are essential for your business. Read on.
These are used by almost all the construction companies that you can think of. Excavators are generally used for digging, but they have other applications as well. You can use them to lift and carry heavy loads like rocks, trees, etc. You can also use an excavator to dredge rivers, cut trees and demolish buildings. An average excavator works on treads or crawlers.
This machine is operated by an operator who sits in a glass cabin; He can control the long arm of the excavator by pushing various buttons or shifting gears. There is a digging bucket at the end of the long sleeve. This bucket digs as well as carries materials. Since the long arm can be rotated 360 degrees, an excavator has high maneuverability.
2. Dumpers or Loaders:
Sometimes you might need to transport large quantities of construction material over a long distance. Dumpers fulfill this purpose. A common dumper is a truck that has an open carrying space in the rear. The driver sits in the front.
The rear part of the dumper or loader can be lifted or tilted upward so that it can dump its load quickly at one spot. This lifting is done with the aid of hydraulics. A typical dumper is smaller than a truck but can carry hefty loads (1-2 tons). If you are looking for affordable dumpers, companies like West-Trans might be able to help you.
Another great piece of machinery for your construction business is the bulldozer. It works pretty much like the same as an excavator. However, this machine is primarily used to remove the topsoil and rocks that are jutting out.
It is also used to demolish small structures like houses and buildings. Bulldozers move on treads and are incredibly mobile. This machine is operated by an operator seated in a glass cabin who can supervise his operations easily. The actual digging work is done by a concave blade which is made of high tensile steel.
Cranes are used to reach out to the more upper floors of buildings. You use cranes in the building business. These machines are used to carry construction materials up to great heights. Some of the materials lifted by cranes are concrete blocks, frames, steel trusses, etc. A crane is made of 3 parts- the driver’s cabin, the arm which lifts stuff and another arm that works as a counterweight to the other arm.
If you are in the road construction business, you would need this machine. A paver is used to lay asphalt on the road. Molten asphalt is poured into a bucket which releases the latter on the way. Later, a road-roller comes and flattens the asphalt.
Lastly, you need these machines to dig trenches in the soil. This equipment is used while laying pipelines, drainage systems, cables, etc.
Even Broken Bones Can’t Stop Adam Leitman Bailey from Reaching for Success
After breaking both arms and falling into a coma, most people wouldn’t wake up and decide to win all-county honors for their high school track team.
Most people aren’t Adam Leitman Bailey.
Today, Bailey stands as one of New York’s most sought-after real estate lawyers. He leads an eponymous law firm that has earned its stripes winning some of the most important, bet-the-company disputes and deals of the 21st century — but back then, he was just a kid with a lot of guts. Any other teen might have taken the season off after surviving a violent car crash. Bailey, a senior in high school at the time, went to track practice with two casts and began training harder than ever before. He ran a record season, achieved all-county honors, and received an Award of Courage from his coaches and teammates just before his graduation in 1988.
That incident occurred over thirty years ago, but it still tells you quite a bit about who Adam Leitman Bailey is. In many ways, it stands as a microcosmic example of an overarching theme in his life: he overcomes, thrives, and persists even when the odds are stacked and the path ahead is painful.
The sheer persistence that drove Bailey to sprint (and win) with broken bones was developed during a painful childhood. At the age of five, he and his younger sister were uprooted from their home in New York and transplanted to California, where their mother struggled to find work as a teacher. Money was in short supply and emotional security lacking; the family often moved to flee their unpaid landlords, and the situation prevented Bailey from attending kindergarten.
Little improved when Bailey was finally able to attend school. He was bullied for his thick New York accent and skinny frame. It was in school that he was forced to learn to be a leader and stand up for himself and his younger sister.
It wasn’t long before Bailey found himself applying his developing leadership skills and passion for justice to broader causes. As a preteen, Adam Leitman Bailey spoke at his first public rally to protest the three-hour bus rides that children were forced to take to school.
The oppressive bullying he faced continued when his family moved back to New York in Bailey’s early teens. He survived it, and threw himself into his studies. Looking back as an adult, Adam Leitman Bailey views those years almost as a kind of brutal training for his current life. In an article for the ABA Journal, he wrote: “I prepared for law school almost from when I could walk. I studied hard. I solved my own problems. I learned empathy and understood different types of people. I conquered so much just by surviving.”
It’s perhaps unsurprising, given this pattern of persistence, that despite being told as a child that “only rich people get to be lawyers,” Adam Leitman Bailey would go on to become one of New York’s best real estate attorneys. Despite not meeting a legal professional until college, Bailey pursued his dream; he put himself through college, and, ultimately, managed to grow his legal practice into one of the foremost firms in New York City’s real estate field.
Bailey’s persistence-first philosophy shapes his leadership approach. He outright refuses to hire first-year attorneys from Ivy League law schools who refuse to grade their students, believing that students who are forced to compete against each other for their rank will become better attorneys. Those who have worked with him know him as an unapologetic achievement snob who prizes hard work and results above all else. Even the pay structure for his business is a meritocracy, organized around the quality of an employee’s performance.
It’s fair to say that his tactics have seen success. Today, Bailey and his firm, Adam Leitman Bailey P.C., have been associated with some of the most significant cases of the new millennium, including prevailing in the Interstate Land Sales Full Disclosure Act cases, the Save Harlem Association v. Kimko case, the Ground Zero Mosque case, and the Trump Soho Association v Trump Soho Condominium. These achievements included reaching the largest settlement in condominium history as well as separately, the largest casualty settlement for a restaurant. Victories also included winning cases and making a new law for newly constructed condominiums and prevailing in both a case of first impression in a property land dispute as well as a landlord-tenant case of first impression.
He and his law firm have won every major award that a lawyer could win, including Commercial Observer’s Most Powerful Lawyers, Chambers & Partners’ Leading Law Firms and Lawyers, Super Lawyers Top 100 Lawyers, and Martindale-Hubbell’s AV Rating.
Adam Leitman Bailey is a heartfelt believer of persistence above all else — and, given the obstacles, pain, and doubt that he has so clearly overcome in his life, it seems impossible to argue with his methodology.
3 INVESTMENT TIPS WALL STREET DOESN’T WANT YOU TO KNOW
Do you want to know the secret behind Wall Street? The secret is that there IS no secret. They’re just really good at what they do: making money.
You would think that the best place to look for financial advice would be the ones that are constantly making headlines, even creating the news. But that’s not exactly the case.
It’s true that the financial experts on Wall Street are often very successful. But their goal is to protect their assets and make themselves look good, not give valuable advice. While they may not actually be hiding anything, they are very selective about the information they choose to share with the public.
Mainstream sources like CNBC or Fox Business will never have all the data you need to make a well-informed decision, which is why educating yourself as an investor is so crucial.
Here are a few tips to get you started on becoming your own financial expert.
Tip #1: Identify your investor personality.
In some of my previous posts, I’ve talked about the importance of psychology in financial decision-making. 80% of financial expertise is learning how you make financial decisions, knowing your strengths and weaknesses, and honing your ability to act rationally in an unstable environment.
This is what helps you develop an investor personality and get a sense of what works for YOU.
Start reading about big investors and traders in industries that interest you. What are they doing and how are they doing it? What’s their approach? How do they perform under pressure? These are questions you’ll want to ask yourself as you go.
Follow those investors online and get to know them from every angle. There’s no magic solution or anything particularly new about this. You’re just creating a playbook of the personality traits you want to emulate as an investor and building on that persona.
Tip #2: Turn off the noise.
You’ve got a sense of the kind of investor you want to be. Now you have to hone in on the information that will get you there. Need some good sources to get you started? I’ve got a few that you may not have considered before. Favorite experts of mine include Ray Dalio of Bridgewater and from the early days Jesse Livermore.
When it comes down to it, everyone has access to the same information, but not all haves the same tools. Keeping your investor persona in mind and having experts to follow will help you manage, translate, and use that information to your advantage.
The best way to become your own financial expert is to turn off the white noise and narrow your focus. Start discarding any information that doesn’t work for you and pay close attention to the sources that do.
Tip #3: Choose a strategy—and stick to it.
There are hundreds of strategies floating around the market and most of them won’t work for you. The investor persona that you’ve developed, along with the focused expertise you continue to develop should all converge into a single strategy.
You don’t have to reinvent the wheel or make anything up. Most of the work has been done for you already by experts who have spent time working in the market and have made mistakes. Your job now is to learn from them and select a strategy that works for you. And then stick to it.
This is key.Too many investors and traders make the mistake of reacting impulsively to the market instead of committing to their strategy. Wall Street experts don’t switch things up when they feel like it. They know what they want and they don’t deviate from the plan.
If you feel an impulse to invest your assets because of a headline or sudden shift in the market, take some time to check your facts. Go to the financials of the companies you’re interested in. Look at their macro and microtransactions and find evidence that they are going to grow.
Remember, public companies that share their financials, like the Wall Street experts, only share the data that makes them look good. Those projections and charts often show an optimistic, even inaccurate, view. So always check your facts before committing. Look at their competition and whether they have enough resources to develop the technology they say they will.
These tips won’t make you an expert overnight. It takes work and dedication to become a successful investor. But taking the time to evaluate your own psychology, learn from the experts, and hone in on the information that works for you will benefit you ten-fold later.
Once you’ve done that, you can forget everything else.
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