Blake Linder is a 17 year old full-time highschool student that has a successful sneaker/streetwear YouTube channel. The content he creates is based on his love for filmmaking and his love for the culture of sneakers and fashion. Blake is from Los Angeles and takes to the streets in every video to record the hottest and newly released fashion. He also hits up Downtown Los Angeles to visit @havasole to hand out sneakers to the less fortunate. Blake has amassed a social media following with over 300,000 followers on Instagram and over 629,000 subscribers on YouTube. He started off as a young 12 year old with a few sneakers and a passion for creating videos. Being persistent with his uploads, attracting a bigger and wider audience with each one which has led to the following and impact he has now. I had the pleasure of interviewing Blake, here is what he had to say:
Hey Blake, why did sneakers and streetwear become a big part of your life?
Blake Linder: The culture and how basketball players that I looked up to were wearing the newest kicks really took me in. Fashion and how someone dresses depends a lot on what is hot and trending at the time.
Can you tell us more about @havasole and why it’s important to you?
Blake Linder: A few years ago I was shown the Instagram account @Havasole. I was really interested in what the page was about with giving back to the less fortunate in a sneaker related manner, so I sent a message to the account and got a response back from Rikki, the founder. We set up a date for me to come down to the headquarters and see what it was all about. The first time I visited Havasole, I was astonished. Rikki explained and show me the 1000s of pairs he had collected from different sponsors and companies all for giving back to the people of LA that needed new shoes the most. From that day on, I would frequently visit Rikki and I would hand shoes to the homeless of DT LA with Rikki and his team which has always been an amazing experience. Being able to get so up close with someone who has been through so much and at the same time and be able to connect with that person over a common love and interest is one of the greatest feelings I have felt.
Wow, that’s amazing! Social media has obviously played a big part in your success. What advice do you have for someone who’s looking to take their social media serious and grow a large following and influence?
Blake Linder: Consistency and persistence is so important. With my channel, things didn’t take off at the very start. I had to create a lot of content and believe in myself and my skills in order to grow my channel. When things didn’t go how I had hoped, I had to keep creating more and more videos, instead of feeling down and wanting to give up.
Knowing what you know now what are two things you wish someone told you when you first started?
Blake Linder: I wish someone had told me that no matter what you do or say on social media, you still can’t make everyone happy. There are always going to be haters no matter what. Also, when I had my low times on YouTube, such as slow growth on the channel, I wish someone had told me that consistency was a key early on. This is something I recognize now.
Thank you Blake for this interview! How can our readers follow you on social media?
How Important Is Your Story When Building Your Brand? A Storytelling Expert Explains
I recently interviewed Celinne Da Costa, a Brand Story coach who helps visionary leaders and entrepreneurs master the art of storytelling.
Celinne has worked with leaders and entrepreneurs all over the world, including Fortune 500 companies, to create content that deeply connects with their audience, build unforgettable brands that sell, and scale their business with impact.
There are countless brands out there competing for consumers’ attention. To stand out in this sea of sameness, you need to capture people’s attention by differentiating yourself with what no one else can copy… your story.
Celinne shares how you can leverage your story to create a brand that resonates (and sells!) today:
Understand your hero’s journey
If you want your audience to stick around and remember who you are, you need to take them through a compelling journey full of insights, lessons, and emotions.
That’s where your hero’s journey comes in — it is the narrative that shows your audience who you once were, what drove you to a point where you realized you had to change, the breakdown/breakthrough that caused you end up where you are today, what obstacles you had to overcome to succeed, what you achieved as a result, and how you can guide others through a similar transformation.
Your hero’s journey is the foundation for your brand so make sure you understand it. Most importantly, know how to explain it to your audience in a way that keeps them engaged and invested in your brand.
Get crystal clear on your vision
You may spend a lot of time doing things — running a business, paying bills, creating content, marketing your products or offers, and so on — but how much time are you spending connecting with your reason “why”?
I’ve seen so many entrepreneurs get incredibly stuck because they disconnect with why they started their business in the first place. They stop attracting clients, making as much profit, and get snuffed out by their competition because they’ve lost touch of what makes them unique.
Your vision is your compass. Get clear on why you do what you do, who you’re doing it for, and what the transformation that you’re providing for your audience is. Once you do, then you can wrap that vision around a story that captures your audience’s hearts, connects them to you, and moves them to action.
Find the connection between your journey and your business goals
It’s not enough to know how to tell a story. If you want to build a brand that people remember for years to come, you need to be strategic about how you tell that story.
Once you’re clear on your hero’s journey and your vision, it’s time to put that into practice by aligning your brand’s story with your business goals. For example, if you’re a business coach and you’re selling a program about problem-solving, then you need to share stories (in both your personal life and career) about the many times where you were able to a find solution where others thought there was none. Something like that.
This will help reinforce your credibility and expertise with your audience while also making you relatable and memorable.
Tell stories that give value
Whenever you share a story, your audience should walk away with value. Your brand story is not meant to be a sob story or a long narrative that people get lost in. Be clear on what you stand for, your values, your ideal audience, and what you can offer them, and make sure that your content communicates that.
When storytelling, respect your audience’s time by giving back to them: this could come in the form of inspiration, an opening for connection, a fresh insight, or a list of tips they can apply to solve their problem. This will train your audience to always look out for and consume your content, and become loyal to your brand as a result.
Share your story with the world
Now that you understand your story and how to use it to grow your brand and business, it’s time to get it out there in the world. Your brand is as powerful as it is known, and that’s why publicity is your friend.
Your story will take you far when it comes to getting featured on publications, interviewed for podcasts, growing your following, etc. The better you learn to package and market your story, the more attention your brand will get.
To build a powerful brand, you’ll need to be remembered and admired for what you do, as well as how you make people feel and the transformation you bring into their lives. That begins with the story you choose to tell.
Celinne Da Costa is a brand story & life design coach for visionary leaders who want to master the art of storytelling so they can deeply connect with their audience, create a captivating brand that sells, and scale their business with impact.
Since leaving corporate America to design life on her own terms, Celinne has helped her 6 and 7 figure clients become confident leaders with powerful stories, influential brands, international media coverage, and thousands of raving followers.
Celinne graduated from University of Pennsylvania, is a master NLP Communication practitioner, and a certified Life, Social and Emotional Intelligence, and Motivational coach. She has visited 50+ countries and now travels full-time while running her business.
Celinne has been featured in major publications around the world, including Forbes, Entrepreneur, and Business Insider, and has a loyal community of 50,000+ dreamers following her adventures around the world. Follow her epic story on Instagram, Facebook, and Twitter @CelinneDaCosta.
How David Has Helped Over 1 Million Customers Last Year by Resolving Over $100 Million in Credit Card Debt
Did you know that a significant portion of what you will pay to clear your credit card debt is interest, penalties, and unrealistic fees? According to financial technology expert Anthony Sarandrea, the majority of Americans with credit card debt have already paid back the principal of what they owe. This was one of Anthony’s greatest concerns when he and his partners decided to take action. The result of their ingenious action was relieving more than 1 million US citizens of $ 100 Million in credit card debt – in 2018 alone. But wait, how can someone make such an audacious claim (especially when it involves credit card debt)? Well, since it is not like us to leave such matters hanging, we delved into the claim and discovered Anthony Sarandrea and companies? action’ – David. Don’t get it twisted yet, David is not a person. So what is he?
David at a Glance
Popularized as the “TurboTax for getting out of debt”, David or UseDavid.com is an online debt relief platform. It was brought to life by a team of former bankers and top-notch financial technology professionals. David’s specialty is helping Americans resolve at least 33% of what they owe in credit card debts. Currently, in its 5th year of operation, David is a preferred choice by many among all other consumer debt relief methods available in the U.S. Like you, we wanted to know why. We, therefore, talked to Anthony Sarandrea, one of the brains behind UseDavid.com and compiled this article for you.
How David Resolves $100 Million in Credit Card Debt a Year
When you visit UseDavid.com, what you see is a beautifully designed platform with an approach to finances and the realistic possibility of freedom from consumer debt. What you can’t see, however, is the rich network of real people that Anthony Sarandrea and his team created. Over the years, David has established strong working relationships with bankers and other lending institutions. This, Anthony says, is David’s leverage and a crucial tool in executing its debt relief strategies. David uses these relationships to negotiate debt relief offers.
From the Comfort of your home
To use David, all you need is a computer or smartphone and some internet connection. You can sit down in the middle of cooking your dinner, ask David to take care of your credit card debt, and go back to making dinner. Once you enroll in UseDavid.com, the platform asks for some information about your credit card debt situation. You will then be notified how the platform will get you out of the woods, and how much time it is going to take. David will also stop the accumulation of interest on your debt so that you don’t have to pay more than you rightfully owe.
Who is Eligible to Use David?
Anyone can use David to gain control of their credit card debt situation. Why should you pay more that you rightfully owe while you can use David to change that? The best part of it is that you will not be required to pay anything upfront when you sign up on UseDavid.com. Anthony and his team understand that you need to save money, so they don’t expect you to dig deeper into your pockets to access their service. They make money by keeping some of the amounts David is able to save you. Since all of us could do with some tips to make the right financial choices, David goes an extra mile to show you how you can stay clear of debts in the future. If all these sound like a good idea, you are eligible to use David.
Anthony Sarandrea might not have fully imagined the implications of the idea to create David. Today, on the other hand, he wishes he would have thought about it earlier. David is currently the most shared debt relief method on social media. Having already helped over 1 million customers last year, Anthony and his team are looking forward to more success this year. We have looked into UseDavid.com and pored through the financial sense it makes to sign up on the platform – it is worth your time.
Interview with Brendan Meyers
On this episode of the Disrupt Podcast we talk to Brendan Meyers. Brendan started his career in digital marketing as an influencer, growing 1 million followers on Facebook in 6 months. Since then he has accumulated over 350 million views and 2.5 million followers across social media. Brendan shares why all you need to succeed is wifi and a dream.
Follow Brendan Meyers on Instagram: https://www.instagram.com/thebmeyers/
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