As massive portions (sometimes even 100%) of today’s businesses’ revenue comes from social media, learning how to please the Instagram algorithm is one of the most important things you can do as an entrepreneur. I was able to interview Joey Ruben, a social media entrepreneur who has been able to master rapidly building audiences on Instagram, on what kind of strategies he’s learned in his experience growing dozens of accounts (some over 1 million followers).
What are those trying to grow an audience doing wrong?
Joey: “Posting isn’t everything. Although posting good content is important, it isn’t enough to grow. You need to foster and nurture an engaged follower base in order for Instagram to organically promote your account through recommendations and explore page. I focus on 5 things when trying to build a highly-engaged following:
1. Direct Messages
I try to respond to nearly every direct message I get. Along with showing people you care, Instagram will rank your posts higher in the feed of those accounts who direct messaged you. You’ll also gain additional insight on what you can be doing better with your page through the suggestions people make and questions they ask.
Half a billion Instagram users watch stories daily, so if you aren’t publishing content on your story you are missing out on a large viewership. I’ve found that by posting your followers will tend to engage better with your feed content as well.
3. Responding to Comments
Show your followers you care by responding to comments! They took some time out of their day to leave a comment on your page, it’s only right that you spend some time to reply.
4. Going Live
Instagram lives are ranked higher than stories, so it is easy to get additional engagement from your followers by occasionally going live. Instagram live is also a powerful tool for garnering page feedback from your followers or redirecting them to engage with a post.
5. Engaging with Followers
Follow your followers! You can create superfans by engaging with your followers’ content. Scratch their back and they’ll scratch yours.”
How can I quickly boost engagement?
Joey: “If you’re looking to authentically increase your account’s engagement overnight, you should pay attention to what kind of content top pages are posting. Repost high-engaging, proven content to your page and you will notice a difference. You can also boost feed engagement by adding niche-related hashtags to your posts. Another tactic to get more engagement on your posts is by adding posts to your stories. You can also gain extra organic impressions on your account by posting content that is shareable, this is usually content that is funny or provokes some sort of strong emotional response in the viewer that they may want a friend to experience. There are lots of quick cheat codes to getting better engagement on your posts. They are constantly evolving so the best thing I can recommend is for you to model after what top-performing pages in your niche are doing.”
What kind of tools do you use to run your pages?
Joey: “There are a few different tools I use to free up time when managing my pages. Before publishing video content, I often use the app Vont to add text or edit the video. When I make commentary-based based photo posts, I’ll add a comment to the photo with Twitter, then screenshot and crop it to a square. This is what you see most large Instagram theme pages do. I use IGBlade to track my growth over time. I also use the in-app analytics tool to monitor my pages’ performance as well as to gather insight into what kind of people follow me. There are a number of tools out there to streamline various tasks like content creation, scheduled publishing, analytics and more. I recommend anyone who runs multiple pages to look into using some of these tools.”
How can readers connect with you?
Joey: “Instagram: @jo.ey”
Derek Hurtado – Building a Vacation Rental Business
Recently, I sat down with Derek Hurtado for an interview. Derek is a social media influencer and owns a vacation rental company. We talked about his business model, how it works, and much more.
- Hey Derek, what is the basic rundown of the Airbnb Business Model?
Derek: Our model tends to differ from the conventional by providing both a higher ROI and better quality tenants. To build out a luxury brand of vacation rentals, location is key! Our first step involves researching popular markets both on a city level and a zip code level. This allows us to use data from our research to best predict profitable properties. Once we have narrowed in on our location, we investigate which available properties will perform to our standards. We create an analysis of our predicted revenue and compare that to the overall expenses. Did I mention we don’t buy our properties? We are looking for 12-month rental properties where we sign a lease and usually pay a month or two upfront to appease the landlord. After that, we begin furnishing, decorating and stocking the unit to be staged for guests! Then we are ready to go live! As guests arrive and cycle through our property, we have cleaning and guest correspondence semi-automated. This removes the need to ever be on the location of properties and reduces our admin duties to only 10 hours a week!
- Where did you discover the business model, and how did you start?
Derek: Vacation rentals have been around for decades! It is only recently that technology has been booming in this industry. This has allowed a big increase in creating monthly cash flow. As we grow our businesses and long term investments.. cash flow becomes ever more necessary. My business partner had millions of dollars in equity on real estate projects, yet that equity doesn’t pay the bills. This business model initially allows a consistent cash flow for those working on long term projects which is our exact case. As we get into bigger markets like resorts and commercial real resale projects, AirBnB allows us to get our bills paid and cash flow to spend each month!
- What is the ideal rental?
Derek: The biggest fear of new Airbnb hosts are the nightmare guests. About 90% of bad guests can be avoided by the ideal rental and its setup. We look specifically for higher-end rentals that allow us to bring in high-income business guests or families. When you are dealing with higher income guests, they tend to be more respectful and tidy. Even offering a printer in the property will attract business guests. Those are the guests we are trying to build long term relationships with.
- You own a social media agency, Pivotal Point. How have you leveraged social media to grow your rental business?
Derek: A great benefit of building your brand online is to create new connections. Although Airbnb is a completely different industry, human networking and connections are important no matter what space. Being able to leverage my brand, I have made deals and setup potential investors for scaling the rental business. Applying branding strategies to the properties will promote community and clarity on who we serve. Which are high-income business owners and their families.
- What is an ideal rental location?
Derek: Recently most people are afraid to jump in with all these regulations and potential laws banning properties. Truth is that there are only a few cities that are strict on their policies. Just search on Airbnb for a location you are interested in and you can see 1000s of results that show up. Any place that has high traffic for travelers is ideal.
- What are your plans with your business?
Derek: We are going to rapidly scale our AirBnB unit numbers to the 100s soon. As well as build out our new management agency that will take care of the property owner’s units that are suffering. We will take on management for a small fee and improve their revenue, sparing them the time!
Learn To Sit Back And Observe, Not Everything Needs A Reaction With Mitch London
What’s your backstory?
I’m Mitch London and I am Wilderness Expert and a Lover of Jesus. I help men gain clarity in their purpose, grow in their leadership and walk in their God given Identity by slaying the giants of self-doubt, limiting belief systems and removing false ideas about their identity.
I excelled in just about every area in life. Had a great marriage, wonderful kids, ascended to the top in just about every career I had……but it was empty. I was chasing a “task” and calling it a purpose. It wasn’t until I focused in on my Identity that things really opened up. My business quadrupled, marriage has never been better. I’m living life in a way that best suits me.
After years in the corporate world and feeling the pull of Entrepreneurship I successfully built a location independent 6 figure marketing agency. Giving me the option to live life with purpose and intentionality. As a Sales and Marketing Innovator, I have over 15 years’ experience in Sales & Marketing as well as 10+ years in a coaching/mentor capacity.
I have taken my love for the outdoors and knowledge of entrepreneurship, business and leadership and combined them to create a platform for men to breakthrough self-doubt, limiting beliefs and to finally face the giants on their path to success and truly excel in life, family and business.
What made you decide to choose this career path?
I have always had a passion for the outdoors and the transformative power of being in the wilderness. I have seen so many men struggling to find their purpose and calling in life but the day to day noise is too overwhelming and deafening to be able to quiet the mind enough to seek direction. Knowing that I can help guide and encourage men to find their calling and purpose in life drives me. It creates a ripple effect in the family and community.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
Yes, thinking that “swag” is helping to build your business. And the promotional materials are needed even before you have a business developed. Promoting something that doesn’t really exist yet is just a waste of money…lol Ordering t-shirts and stickers makes you feel like a real business until you realize that’s the only thing your customers have to purchase from you.
What do you think makes your company/personal brand stand out?
The combination of breakthrough and mindset coaching that take place in the wilderness is a unique offering. By not only encouraging men but placing them in a location to make that transformation has been an incredible combination.
What’s a quote that you live by?
“Man is not looking for pleasure. He is looking for meaning. When he can’t find meaning he drugs himself with pleasure.” – Viktor Frankl
Here’s How Companies Can Eliminate Dead Stock with Print on Demand Vs the Traditional Route
It is no secret that many companies have at one point in running business dealt with a dead stock problem. You have goods stored that are no longer being bought. When you have dead stock, the business will most likely suffer a reduced cash flow that might have gone into more meaningful use. Dead stock also uses up precious storage space and other expenses that tag along.
Not all companies, however, have had to deal with a dead stock problem.
Teelaunch, a print on demand fulfillment company is making it possible for its customers to completely do away with dead stock. As such, the company is saving clients up to 30 percent, money they would have previously had to spend on expenses related to bulk production, transportation and storage. The following article discusses the print on demand model and how it can help companies eliminate a dead stock problem.
How To Avoid Dead Stock With Print on Demand.
The most important benefit of print on demand is the elimination of product storage costs, inventory, and raw material. While the inventory of finished goods was considered an asset in the traditional production method, it is not the case with print on demand. The latter has changed the status quo and now inventory is simply referred to as dead investment, waste, or in the fairest description possible, unnecessarily incurring additional costs.
With print on demand, a company is able to create products quickly and put them up for sale in a very short time. You just need to have the design ready, and as a matter of fact, you can use one design for several products. Once you have adopted print on demand there will be nothing like holding an inventory. As such, the business enjoys low investment and even lower risk.
Design, Test, Sell, and Grow
Though critics have attempted to downplay print on demand by claiming that it is not as profitable as the traditional route, the former boasts of some unparalleled advantages.
Firstly, print on demand adds value to finished products due to its increased efficiency.
Secondly, the fact that you are not holding any inventory physically, it will be easier to add or remove products, test new ideas, and pivot business strategies.
Thirdly, testing a design or a product like print on demand companies do allows them to avoid making costly mistakes.
For instance, in the traditional method, a company would produce hundreds or thousands of products on a specific design, only to find out that they made a mistake in the process and now the products cannot go to the market.
With the print on demand model, however, such mistakes are almost unheard of. Once the first product is done, if it is not up to the client’s specifications, edits can be done on the spot thereby avoiding a massive loss or stored products without a buyer.
The print on demand model also allows the business to grow in terms of innovation. The reason behind this is that with customers always coming up with unique ideas for the products they want, the business can only steer in the right direction in terms of keeping up to date with the latest industry trends.
Eliminate The Traditional Guesswork
In the traditional bulk production model, companies had to invest lots of money in inventory management. There was always the need to accurately predict demand for a product, which in most cases ended up creating a dead stock problem for producers.
Companies that still invest in forecasting demand are no better than any other establishment applying pure guesswork in business. Forecasting involves too many variables that make the process all the more unsure and unreliable. Print on demand is a surer and less risky production method. Companies that choose print on demand over the traditional route don’t have to go through the trouble of projecting the future.
The key to avoiding dead stock in any business lies in first identifying the cause of ‘death’, and then monitoring and preventing future dead stock. The only sure way of hitting these two birds with one stone is to change from the traditional route to a print on demand model.
Work Life Balance Strategies for Entrepreneurs
Derek Hurtado – Building a Vacation Rental Business
“Trust In Self Is The Advantage” Lessons On Empowerment With Malorie Nicole
Meet Gen-Z’s Teenage Meme Tastemaker
An interview with Tony Pizarro; An American Philanthropist, Entrepreneur and Marketing Guru
Nick Thomson is disrupting the mortgage industry with VIVA
Entrepreneurship4 weeks ago
How Serial Entrepreneur Ryan Gilpin is Helping Thousands of People Transform Their Lives
Entrepreneurship2 weeks ago
After Fam Mirza changed the world with his last brand we wondered what was next.
Entrepreneurship3 weeks ago
19 Year-Old College Drop Out Blake Wynn Turned CEO is Changing How Companies Use Influencer Marketing
Entrepreneurship4 weeks ago
Jeremy Haynes – Scaling Megalodon Marketing to a Top Digital Agency in the World
Interviews2 weeks ago
Meet The Team behind the Fastest Growing Digital Fitness Franchise X28 Fitness
Interviews6 days ago
Meet the Man Behind the 3 Step Selling System Responsible for over $18 Million in Sales
Interviews1 week ago
How Dario Vignali Created the Biggest Italian Community About Digital Entrepreneurship
Entrepreneurship1 week ago
Nine Years Ago He Was Facing Jail Time In A Foreign Prison, Today Elite Athletes And Million Dollar Companies Seek Advice From Clay Moffat