I recently had the pleasure of sitting down with Esmeralda Rodriguez who is a Marketing Strategist and Online Business Coach, to discuss her upbringing.
Here is what she had to say:
When was the first time you tasted success Esmeralda?
Success is so subjective. I feel successful when I volunteer, when I donate to charity, ect, but if we are talking about mainstream success; I guess I can say I first felt it when I made my first 3K online. I worked really hard all of my life to make a decent salary and when I made my first 3k online one month, I was over the moon. That is when I realized that we don’t necessarily need to trade our time for money. It is all about delivering real value and putting out good vibes to the world.
That is so cool congrats! So, what is your end goal?
I have so many goals and I don’t think there is ever an ending to our journey and learning, but I would love to travel the world again, but this time with the intention of helping aspiring women entrepreneurs by putting together workshops, events, and meetups where we can come together and share skills, knowledge, experiences, and a glass of wine!
What an awesome goal to work towards! So, why do you want to be successful and what’s your ultimate vision of success for yourself?
I want to be successful because I have a deep fear (and hard to admit) of dying average. I’ve done a lot that others might translate as “success”: Traveled the world, have a Master’s degree, making money online; but for me, it’s bigger than what it on paper. I want to create massive impact and build a community of women who are confident, self-reliant, and wake up everyday living the life they were meant to live.
Thank you for sharing your knowledge and experiences! Do you have any last pieces of advice for the readers?
Don’t settle for ordinary, give yourself permission to live an extraordinary life! Be authentic and question everything. We live in a changing world, so you can help create better changes. You only get one shot at this quick life so live and do whatever you want because we don’t get another round. How would you live your life if you were guaranteed success?
Staying Authentic in a World of Noise With Nick Covey
“Be Yourself” is the most popular individualist based advice but in the real sense, it is the vaguest adage. We want to stay authentic and want to advise others to be authentic but somewhere we don’t know the real definition of it. Is it really so easy to be authentic in this noisy world as giving someone a “Be yourself” advice before an interview? With social media, smartphones, T.V, internet and a world of endless information, there are more distractions than ever before. Focusing on our goal is becoming increasingly difficult because of constant advertisements and distractions everywhere. We are living in a world full of noise where our perspective is completely dictated by the crowd. If our mentor, idol, or a person we truly like have a certain opinion, we purposely or unknowingly change our opinion to match theirs. The biggest thing that restricts us from being ourselves is our human nature of being worried about how people think of us. It is extremely difficult to be authentic in this world, but it is not impossible.
Today, we have Nick Covey, a visionary, a true-hustler and a person who helps others find and represent their authentic self. He believes that through the relentless pursuit of their passions, anyone can find this authenticity. Here are the top 3 tips for staying authentic and being yourself in this world of noise coming from the man himself.
- Limit Your Time on Social Media and T.V
Humans have a tendency to believe what they see and hear, especially when they come across the same thing multiple times. It’s hard to have a different perspective because we are used to believing what we see and hear. We can’t see it in any other way. That’s all we know. How can you truly understand what you want if your mind is constantly being influenced and distracted by others?
We have to get out of this matrix. You can’t really find out who you are and what you want when you are constantly exposed to what’s on social media, the internet, and T.V. It’s good to be educated but it’s not good to blindly believe what you see even if everyone is presenting the same picture in front of you. Nick asserts that limiting your time on media consumption will drastically change your life. Limit your media consumption to 1 hour a day and you will find out that you are more energetic, focused and clear-headed.
- Spend Alone Time With Yourself
You can’t be yourself if you don’t know yourself. The primary goal is to find out who you are and what you want and this can best be done by spending alone time with yourself. He considers mornings to be the ideal time to be alone with your thoughts and to listen to the conversation that’s going on in your head. What are you telling yourself? What are you thinking about? Chances are, the things you are thinking about have nothing to do with you and are just a regurgitation of all the media you’ve been consuming.
Meditating, reflecting, and journaling are all great tools to get to know yourself better. Practicing these and including them in your daily routine will drastically change your life.
- Reconnect With Your Passions
The key to being happy, successful, and yourself is to reconnect with and persistently follow your passions. However, it’s easier said than done. But, chasing your passions is not the most difficult part, figuring what you are truly passionate about is. These are the things that excite you and when you are doing them, you don’t think about anything else in the world.
Everybody has something different. It could be anything from entrepreneurship to outdoor activities like surfing, skateboarding, etc. Or it could simply be Reading or taking a walk in nature. If you are still confused about what this thing may be to you and want to find your inner passion, you can check this article.
Staying authentic doesn’t mean staying static. Your interests may change but it should not change because of anyone else. When you stick to who you really are, your character becomes your fortress. Accept the challenge of staying authentic and you will definitely see a different and better version of yourself. It won’t be so easy, but it is far better than having the regret of living a life that isn’t yours.
How Michelangelo Azzariti Grew to Become Italy’s Most Inspiring Artist
A lot of people wonder how great people come into being. More often than not, these people come from normal or even disadvantaged backgrounds but have an X factor and inner motivation that uplifts them to success. This is the case with Michelangelo Azzariti, one of the most sought-after photographers in Italy.
Michelangelo Azzariti was just a normal guy whose life after graduating from college began by wiping tables and serving drinks in a couple of bars and hotels back home in Alta Badia, Italy. During this period, he also worked as a communication assistant and social management personnel.
He Decided To Pursue His Passion
Michelangelo loved to travel and also had a dream that he will be able to travel the world and make lots of money while at it. While on his numerous trips on various parts of the globe, he took the opportunity to capture great moments, places and people with his camera. This is when he discovered that he was a good photographer. Sooner than later, his love for traveling and photography intersected. This is how his formidable career as a travel influencer kick-started.
Created His First Instagram Account
Michelangelo Azzariti created his first Instagram account in 2013 in an attempt to market his photography services. He started publishing the photos he had snapped on some of his travel expeditions during a time when Instagram had not gained much traction as a marketing platform. These photos include landscapes, hotels, and cities among other interesting things and places. He improved his skills over time and also acquired new and superior equipment that helped him grow his careers in photography, and also a travel influencer.
His big break
As his Instagram account grew thanks to his exceptional work, the lucrative Italian tourism and fashion industry began taking notice of him. His fortunes changed when Giulia Gaudino the famous Italian fashion blogger showed her interest in his work. He took photos of Giulia and her boyfriend Frank Gallucci or their trip to the UNESCO world heritage site which garnered over 30,000 likes on her Instagram account.
Michelangelo Azzariti Current Success
5 years down the line, his travel photography business is thriving more than ever. Currently, Michelangelo Azzariti is one of the most sought-after photographers in Italy by established fashion bloggers, hotels, travel companies and businesses alike. He boasts an active following of more than over 58,000 followers on Instagram, which is the major platform that he uses for travel blogging.
More recently, he has franchised to YouTube where he runs a thriving YouTube channel and is also set to start contributing to popular established websites on the topics of online marketing and travel marketing. His success online has enabled him to collaborate with scores of luxury hotels and travel websites. Most of his clients are often more than ready to fully cater for his travel and accommodation expenses making his dream to travel the world while making money come true.
His Success Didn’t Come Easy Though
In an interview, Michelangelo admits that one of the questions he’s commonly asked by people is how did he manage to grow such as a huge following. Others ask, how he does get to be hosted on a hotel for free or even get paid to travel. Another popular question is, how does he manage to get those huge advertisement deals.
He responds to these questions by saying that, it was not easy to achieve this. His success has been as a result of hard work, perseverance, and dedication to his dream and career. He spent hours on end behind his PC carrying out research on the travel niche. Not forgetting time taken to hone his skills as a photographer, learning photo editing skills and also ways to market his craft.
What Makes His Photography Stand Out
What makes his photography stand out is the fact that he adds an empathic component to it. When this is coupled up with the strong aesthetic sense that is characterized by shots taken in unique places and from suggestive corners, he is able to treat his audience with a different perspective of the world. What more has contributed to his success besides his top-notch photography skills is a mix of luck and the fact that he took time to learn marketing strategies and skills that have enabled him to secure well-paying clients.
Building an Engaged Following with Joey Ruben
As massive portions (sometimes even 100%) of today’s businesses’ revenue comes from social media, learning how to please the Instagram algorithm is one of the most important things you can do as an entrepreneur. I was able to interview Joey Ruben, a social media entrepreneur who has been able to master rapidly building audiences on Instagram, on what kind of strategies he’s learned in his experience growing dozens of accounts (some over 1 million followers).
What are those trying to grow an audience doing wrong?
Joey: “Posting isn’t everything. Although posting good content is important, it isn’t enough to grow. You need to foster and nurture an engaged follower base in order for Instagram to organically promote your account through recommendations and explore page. I focus on 5 things when trying to build a highly-engaged following:
1. Direct Messages
I try to respond to nearly every direct message I get. Along with showing people you care, Instagram will rank your posts higher in the feed of those accounts who direct messaged you. You’ll also gain additional insight on what you can be doing better with your page through the suggestions people make and questions they ask.
Half a billion Instagram users watch stories daily, so if you aren’t publishing content on your story you are missing out on a large viewership. I’ve found that by posting your followers will tend to engage better with your feed content as well.
3. Responding to Comments
Show your followers you care by responding to comments! They took some time out of their day to leave a comment on your page, it’s only right that you spend some time to reply.
4. Going Live
Instagram lives are ranked higher than stories, so it is easy to get additional engagement from your followers by occasionally going live. Instagram live is also a powerful tool for garnering page feedback from your followers or redirecting them to engage with a post.
5. Engaging with Followers
Follow your followers! You can create superfans by engaging with your followers’ content. Scratch their back and they’ll scratch yours.”
How can I quickly boost engagement?
Joey: “If you’re looking to authentically increase your account’s engagement overnight, you should pay attention to what kind of content top pages are posting. Repost high-engaging, proven content to your page and you will notice a difference. You can also boost feed engagement by adding niche-related hashtags to your posts. Another tactic to get more engagement on your posts is by adding posts to your stories. You can also gain extra organic impressions on your account by posting content that is shareable, this is usually content that is funny or provokes some sort of strong emotional response in the viewer that they may want a friend to experience. There are lots of quick cheat codes to getting better engagement on your posts. They are constantly evolving so the best thing I can recommend is for you to model after what top-performing pages in your niche are doing.”
What kind of tools do you use to run your pages?
Joey: “There are a few different tools I use to free up time when managing my pages. Before publishing video content, I often use the app Vont to add text or edit the video. When I make commentary-based based photo posts, I’ll add a comment to the photo with Twitter, then screenshot and crop it to a square. This is what you see most large Instagram theme pages do. I use IGBlade to track my growth over time. I also use the in-app analytics tool to monitor my pages’ performance as well as to gather insight into what kind of people follow me. There are a number of tools out there to streamline various tasks like content creation, scheduled publishing, analytics and more. I recommend anyone who runs multiple pages to look into using some of these tools.”
How can readers connect with you?
Joey: “Instagram: @jo.ey”
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