Where did the idea for your company or organization come from? *
Dani: In May 2018, I was completely blindsided, as was every other employee that worked at the same small public relations firm as I, when on a Wednesday, just after close of business, the owner called us all into his office and proceeded to clean house without very much explanation. Shocked and upset and fired for the first time ever, I did the only thing I knew, gather all of my resources and open my own firm. That’s how The Epoch Advisory began. The dictionary definition of the noun “epoch” pronounced “epic” is “the beginning of a distinctive period in the history of anything.” We’re a creative boutique agency championing a personal approach to public relations in the Hollywood scene. We want to make a difference and we strive to change the world for the better with every client we work with and any project we take on.
Mackinzie: I enlisted in the United States Marine Corp in 2008 and I served for five years. Afterwards, I went to business school and kept finding myself working in or around art creating digital content. Nu Dae was born while I was a trainer at Equinox with the mission of helping my clients realize that every day is a new day to do something different. This message translated when I was developing the mission for Nu Dae Productions in that every day affords us the beautiful ability to create something out of nothing and as a result, on the backend, we aim to give creators an ability to tell their stories authentically, honestly, and openly.
What gave you the idea to have your companies merger? *
Mackinzie: The first time I ever heard Dani speak was in the beginning of the summer when she was interviewed on iHeartRadio. She was so passionate about everything she said and I was really inspired by all of the things she stood for. She gave me the push I needed at the time I needed it to keep working hard at what I love. It just so happened that I was already in talks with The Dolan Twins with regards to producing their directorial debut and they had come to me with Cub Sport’s song and story. I wanted Dani on my side so I asked her to be apart of my team.
Dani: After Mackinzie and I joined forces, it was clear that we were a match made in heaven. It’s one thing to think that you and your team are doing a good job, but it’s another thing when others notice and attest to the good job you’re doing. For example, when location hosts and your crew are impressed and compliment you and your partners teamwork. It certainly wipes away any doubts you may have had about working together. I think it was in the middle of this project, when we realized that we were capable of anything and we decided to merge Epoch and Nu Dae.
What does your typical day look like and how do you make it productive? *
Dani: Our typical day begins with Mackinzie waking up to about 15 emails and calendar invites and missed calls from me even though it’s before 9:30am and sadly, there’s really no other reason except for the fact that I’m a total psycho… I wish I was kidding. No, but really we make a lot of lists. And we try to delegate tasks to one another when we know the other is more capable of getting a faster desirable end result. Mackinzie doesn’t mind being that “bad” guy so when someone I need an answer from isn’t answering, I’ll have him step in and reach out. It’s really all about knowing and owning what we are each good at and asking for help when we need it. I think it’s important to be confident in asking for help.
Mackinzie: Haha, we are working on boundaries… All jokes aside, we are most productive when we have deadlines. My Marine background has led me to have a very regimented way of going about things. It’s all a work in process though. Everyone works well in different ways and we are still figuring out how to work most productively, but it’s evident through our work product that we are on the right track. Keeping communication lines open and free are one of the most important things in our business because being on the same page is what makes us so good at what we do.
How do you bring ideas to life? *
Mackinzie: We have a mission. And that mission is to produce work that conveys our client’s messages in memorable, moving, unique ways. Ways that makes us proud. I want to say that the ideas don’t just come to us, but really, they do. I say that in the humblest way possible… This project really opened my eyes to realize just how well Dani and I work together. At this point, I can truthfully say that all of the projects on our calendar are not only exciting because I’m confident in our abilities to get what needs to be done, done, but now I’m also confident that we can accomplish anything and we can do anything easily.
Dani: We think strategically. And we think creatively. I’m constantly attempting to connect all the dots, in way shape or form. I think we are really lucky to come from such diverse backgrounds because it allows us to see the same project from so many different angles and offer solutions that really reflect our collective experience. It’s really interesting to me because, at the heart of it all, Mackinzie and I are problem solvers and the beginning of any good business idea is the solution to a problem. Therefore, I think that our solutions are the backbone of what brings our and our clients’ ideas to fruition.
What’s one trend that excites you? *
Dani: I’m not one to really jump on trends… I like to think I’m ahead of the game, but you can be the judge of that, haha. I would like “long-term relationships” to become a trend and I’d love to see simply “be nice”, become a trend. Relationships are everything. I don’t mean to be so simple, but it really is so simple: being nice helps your relationships. With our company, one of my goals is to establish an open dialogue where mutual trust is key. If mutual trust and mutual honesty don’t exist than relationships don’t exist. And if relationships, don’t exist than you’re all alone.
Mackinzie: While my answer to this question is more calculated than Dani’s theory, I want to make sure to mention how important her message is: relationships are everything and you’re only as good as your team. For me, I’m interested to see what happens when this social media bubble pops. It’s similar to the housing bubble we experienced in 2008 in more than one way. It’s a situation, just like 2008, in which assets appear to be based on implausible or inconsistent views about the future. It’s comforting to see the Dolan Twins move into the production space as directors stepping out of the social media realm. This is a great protection for when this bubble bursts. And I’m proud that we got the opportunity to be a part of that.
What is one habit of yours that makes you more productive as an entrepreneur? *
Dani: Mackinzie and I are both very hands-on. I think that because we are ultimately small by design and perfectionists to a fault, we’re than able to 110% fully immerse ourselves in all of our work that we produce. Our clients and collaborators receive complete hands-on focus and get our full attention no matter the project, no matter the budget, and no matter the size.
Mackinzie: I think Dani hit the nail on the head with her answer, but I’ll just dive a little deeper. We always have a backup plan. I think this is one of the best habits we have and without fail, it makes certain that we never fail. Everything goes according to plan because of this very fact. That’s part of our secret sauce, for sure.
What advice would you give your younger self? *
Dani: Just go with it. Move on. If you don’t think about, it won’t bother you. Be nice. Be nice to yourself. Be nice to others. Everyone is fighting a battle you know nothing about. Be nice. Always.
Mackinzie: Today is yesterday’s tomorrow. Did I do the things I said I would start tomorrow? Or am I procrastinating the future? How many different versions of me exist in one dae? My morning self is not my midnight self. My midnight self, controls my morning self, and the future of today. Todae i… I’ll decide about tomorrow.
Tell us something that’s true that almost nobody agrees with you on. *
Dani: You’re only in control of two things: how you feel and how you react. Nothing else is up to you.
Mackinzie: Monday’s are exciting. Dani and I love Mondays. You can like Monday’s too, if you change your state, you’ll change your mind.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do? *
Dani: One thing I actively attempt to do is get as many people and as many brands as I can to collaborate on any given project. I’m able to do this because I’ve been carefully and cautiously building my network since I was 16 years old. I recommend that every entrepreneur read “Never Eat Alone” by Keith Ferrazzi and start making an excel list of your network and their contact information. If you think about someone in your network, reach out to them even if it isn’t for a reason and just simply because you were thinking of them. This is one way I keep my relationships fresh and it has the added bonus of never looking like your using someone when you ask them for something. It shows that you value your relationship.
Mackinzie: As an entrepreneur and frankly, as a human, you have to realize that you can always learn. There are always things that you don’t know, and things are constantly changing. Never stop learning and never stop perfecting your craft. Dani has a rigorous educational background and I still watch her trying to soak up any knowledge about the things she doesn’t know or understand. Ignorance is never cool. Having the knowledge to form your opinions and back them up is. You can never know too much.
What is one strategy that has helped you grow your business? *
Dani: One strategy that has helped me grow my business is by partnering with Mackinzie, someone that I can trust. This trust stems from our ability to communicate, our mutual respect for one another and our deep-rooted loyalty. Without communication, there is no relationship. Without mutual respect, there is no worth. Without trust, there would be no future for our business.
Mackinzie: It’s reported that only 1% of people are successful at doing something that they try to do. Do you know why that percentage is devastatingly low? It’s because everyone is too afraid to even try to do the thing they want to do so they never start, or they don’t ever try because they’re afraid that they’ll fail. One strategy that has helped our business to grow is that we aren’t afraid to fail because failure isn’t an option. If there is one thing that I will say over and over again, is that success is no accident. It’s a combination of hard work, perseverance, determination, dedication, a little bit of sacrifice, a love for what you’re doing and love for the people you’re doing it with.
What is one failure you had as an entrepreneur, and how did you overcome it? *
Mackinzie: Everyone fails. Dani and I both have. Sometimes we fail each other, but we quickly recognize the failure and learn from it and then work to find peace through re-establishing our equilibrium in our work product. Peace isn’t a state – it’s a choice, and you have to remake that choice every single day. It’s possible to get a sense of stability, a habit of peace, but it’s life an egg that’s balanced, spinning on its point: lose your momentum and then you’ve lost your equilibrium too.
Dani: If you just start something and you try to do accomplish it, and you just keep trying and you don’t take no for an answer, nothing can stop you. While I’ve learned from my failures, I wouldn’t classify them as failures; but instead, I’d classify them as lessons. This way, I can file them in a folder in my brain free of negativity, and welcome growth. In the past, I struggled discarding negativity. By becoming self-aware of it and shifting my perception, I’ve been able to get a better hold on it. One thing I’ve been trying to do is to replace my “I’m sorry”s with “thank you”’s. So instead of saying “sorry I’m late”, I’ll say “thanks for waiting for me”. It’s not only shifted the way that I feel, but it’s improved my relationships with others who now get to receive my gratitude as opposed to my negativity.
What is one business idea that you’re willing to give away to our readers? *
Dani: What excites you? And I mean, something that really gets you going. I’ll give you an example: In 2015, I was super into the music festival world. I went to all the festivals. I carefully curated my outfits for each festival and each party. I wasn’t making any money doing this, but everyone seemed to like my style and I was invited to everything. I needed income and fast, but I wanted to have fun and still be relevant in the music festival scene. That’s how I founded the Locals Only Club, a members-only music and arts community with a boutique that offered festival-styled clothing fitting to the events that we offered to our members. I sent out invites and event information to all of my subscribers. And it worked. I realized that I wanted to use Locals Only Club to connect the fashionable and trendy festival go-ers with hard-to-find unique styles that reflected their true personality. I was able to turn something I loved doing, which started out as giving ensemble suggestions to friends, into a business. When I was over the festival scene, so was Locals Only Club and I closed its doors in 2017. Take something you’re passionate about and figure out a novel approach to making it into a business. Always start by trying to come up with a solution to a problem.
What is the best $100 you recently spent? What and why? *
Dani: The best $100 I recently spent was at Ban.do. One thing I am certain of, is that I am a product of my environment. Therefore, getting a planner from Ban.do that says encouraging cute phrases and buying a bunch of jelly roll pens to write with and having file folders that say “You’re gold baby, solid gold” make me feel good in my working environment. Not to mention, they leave a good impression.
Mackinzie: I, too, benefitted from her Ban.do purchase. And she’s right. Her silly little office supplies give everyone a smile and a vote of confidence, me included. I especially enjoy the notebook she gave me with the message “Be Nice” in huge letters on its cover.
What is one piece of software or a web service that helps you be productive? How do you use it? *
Dani: We use our google drive for everything. It’s our life line. I love trying new programs, but sometimes taking the time to go through all of them can be unproductive. To be honest, our google drive has everything we need to conduct our business successfully.
Mackinzie: Dani is a huge fan of systems and procedures, so I follow her lead on this one. If she says we’re using a new program, we’re using a new program. Typically, she’s right on point.
Dani and Mackinzie, always excited by Mondays, complement one another in every way possible and are clearly putting in effort to work as seamlessly as they can. Their passion for changing the world for the better by aligning with projects that actually make a different is magic in the making. Their collaborations are highly curated in an effort to stay true to each of their business’s original roots prior to their merger. They aim to help make a difference in the lives of young people as well as share their mission to fight bullying and stand up for the normalization of the conversation surrounding the importance of mental health. Big hearts meet strong work ethic. Beyond the glitz and glamour of an industry known for churning and burning, Dani and Mackinzie make it clear that when there is a passionate team of two self-aware individuals working on your side, anything is possible.
Keto Research Expert Dr. Ryan Lowery’s Top Tips to Being Successful With a Ketogenic Diet
For most people, the ketogenic diet is just a low-carb, high-fat diet; however, according to the world renown keto research expert Dr. Ryan Lowery, there are immense benefits the majority of people are not even aware of. Much of this information can be found in the Ketogenic Bible, which is a must-have book authored by Dr. Lowery and Dr. Jacob Wilson. In this article, I am going to let you in on a secret – Dr. Ryan’s top tips to being successful with a ketogenic diet, but first, let me introduce him.
Who is Dr. Ryan Lowery?
As CEO of Ketogenic.com, Dr. Ryan Lowery, Ph.D., is both an entrepreneur and a leading expert in the health, nutrition, and fitness industries. He is also a celebrated baseball champion having won the 2014 national championship. Ryan Lowery is heavily focused on the impact of a ketogenic diet and exogenous ketones on performance, cognitive function, and longevity. Ryan Lowery is the recipient of several coveted awards, including the National AAHPERD Exercise Science Major of the Year Award. He is a proven achiever, and now dedicates most of his time to help you live happily and healthily ever after.
Dr. Ryan Lowery’s top 5 tips to being successful with a Ketogenic diet
1. Start With Some Baseline Knowledge
Don’t go in without a plan. You need to understand what a well-formulated ketogenic diet looks like and the importance of things like electrolytes, hydration, etc. when starting a ketogenic diet. This is, however, not meant to scare you. Keto is definitely the way to go, but you need to understand the basics first. Websites and resources like www.ketogenic.com are a great place to start. Don’t get overwhelmed with information but build your foundation before starting.
2. Getting Past the Adaptation Period
Often referred to as the keto-flu, the adaptation period will come and go. Think about it this way – your body has been primarily running off of glucose/carbohydrates for 30, 40, 50, 60, etc years. It’s going to need some time to adapt to using fat/ketones as fuel so give yourself some time to go through that adaptation. Making sure you are bumping up your sodium, potassium, and magnesium intake during this period will help you sail through your first few days/weeks of getting accustomed to the new lifestyle.
3. Do Not Fear FAT
For decades we’ve been taught that fat was the enemy. We were sadly mistaken with this simplistic statement. High amounts of fat COMBINED with high amounts of carbohydrates (think fast food) are what the issue was. Fat itself is extremely important for everything from brain function to hormone levels. Getting in a mixture of fats can be beneficial on a ketogenic diet as long as carbohydrates are low. Avocados and fat is back!
4. Stick to Whole Foods as Much as Possible
Early on, people try to get fancy with it; they run to the store and buy numerous snacks and supplements labeled as “keto”. Start with the foundations first. Whether you are vegan keto, carnivore keto, or just a traditional ketogenic dieter, start simple and build up from there. Stick to things like eggs, avocados, fattier cuts of meat, etc. That is how you turn a diet into a lifestyle.
5. Get Creative
A ketogenic diet is not meant to imprison you. Although the goal is to stick to whole foods as much as possible, you can get creative and enjoy some nice, unique options as well. Anything you enjoy, that you may think is not available on a ketogenic diet, is possible. From pasta to bread to crackers and cookies – there are always low carbohydrate alternatives.
What the Future Looks Like for Dr. Ryan Lowery
There is so much that Dr. Ryan is looking into. This translates to a bright and better tomorrow for all who live the ketogenic lifestyle. There are two major areas that Dr. Ryan is looking to continue working on. The first is offering himself as an expert and trusted resource for nutrition, particularly the ketogenic diet and all of its potential areas beyond body composition, like its application against Alzheimers and Parkinsons. The second is advancing the #makepositivitylouder conversation on a daily basis, towards the realization of a paradigm shift from close-mindedness and negativity to perspective and positivity. Dr. Ryan’s focus is expanding internationally to help startups in the health and wellness space grow and make an impact. There is life beyond the money, and that is what each one of us should look into. If you are new to the ketogenic diet or are considering taking it up, Ryan Lowery’s resources are just what you need to make the best out of it.
Meet Water Guru Chase Norton, Who Just Paved The Way To Easier Access To Clean Water
In 2007, Chase Norton came across a water crisis charitable foundation online based on the east coast. Norton was deeply affected after learning about the worldwide water crisis and seeing pictures of the billions of people who do not have access to clean drinking water. Growing up in a neighborhood of Newport Beach, drinking VOSS, Smart Water, Fiji and Acqua Panna was an everyday occurrence. Norton wanted to create a premium, consumer goods brand of bottled water delivery service that by its substantially higher price point would help build wells for people in third world countries who do not have access to clean drinking water.
The water delivered is in fact described as “ultra pure”: MEND water goes through a rigorous 11 hour, 13 step purification process. It is tested, retested and recorded along each step of the way. Norton started MEND after quitting his job as a Series 7 Licensee Bond Broker for Finance 500.
The company is now delivering to all of Southern California and has a clientele that includes athletes, celebrities, high-profile executives, doctors, wellness centers, health-conscious families and more. With the right choices, we can make both our bodies and the world a healthier place to live in.
Bottled water has become a $4-billion-a-year industry in the U.S., according to the Natural Resources Defense Council (NRDC). The organization estimates that people spend 240 to 10,000 times more per gallon of bottled water than tap. Dietician Robin Kaiden says many in the medical community question whether bottled water can be bad for us, as it’s contained in plastic that may leak into the water if left in the heat. Drinking tap instead will save you about $200 a year, and if you’re still concerned, a basic faucet filtration will save you $150.
Bottled water is America’s most popular beverage category by volume. In recent years, sales of bottled water have surpassed those of carbonated soft drinks, and companies are increasingly seeking ways to add value to bottled water through flavorings, fortification and other price-altering attributes.
The federal government helpfully defines “bottled water” as water sealed in bottles or other containers without added ingredients. As additional water beverages enter the market, the FDA must determine how these new products will be regulated. Applying common sense, the regulations contemplate “bottled water” as an ingredient of “flavored bottled water.” The regulations apply when the term “water” is highlighted on the water beverage’s label. A carve-out to this general rule is that FDA considers soda water, tonic water, seltzer, and water with added carbonation as soft drinks, rather than as “bottled water.”
The FDA regulates bottled water as a food and imposes national safety and labeling requirements. Bottled waters need to pass safety requirements, particularly compliance with good manufacturing practices.
Learn How 18-year-old Entrepreneur, Jayson Dombele, Runs a thriving Digital Marketing Agency.
Jayson Dombele is the CEO of The Scaling Sauce, A marketing agency that helps its clients scale through the use of modern digital campaigns and innovative content creation.
Jayson is also an author and a public speaker. His book discusses the benefits of pursuing your passion and building an empire from it.
Over the years, Jayson has seen massive success in his business, and he attributes all of it to Strategic thinking.
He explains that running a marketing agency requires you to understand how to connect with the viewers and potential customers.
Being able to strategize step-by-step plans for campaigns and obtaining excellent results from the plans you put in place all boils down to your ability to think.
Attaining Success And Overcoming Challenges
It’s been two years since Jayson ventured into entrepreneurship, and since then, he’s achieved a lot of success.
He was recognized as an entrepreneur by the 45th president of the United States and has also launched a 5-star rated podcast called the marketers key.
Earlier this year, Jayson published his book titled, “The Symptom’s Signal.” This is an Iconic achievement for his age.
Jayson has achieved a host of other feats, but he prefers to keep them under wraps and display only the ones above publicly.
Attaining all these achievements hasn’t been an easy task for Jayson.
Jayson shares with us that the only problem he faces these days is finding the right people to add to his team. He recommends that when looking for employees, it’s crucial to have an excellent diagnostic evaluation set in place, so you can pre-determine who’s the best fit for your team.
He also suggests that you take your time and don’t speed up the process, as this might result in you picking a lousy employee
Values and Principles
Jayson is a Christian and a big believer in the word of God. He strictly adheres to the principles stated in the Bible and his favorite bit of advice, that he follows every day comes from Philippians 2:4;
“Not looking to your own interests but each of you the interest of others.”
One of the essential characteristics Jayson and his employees possess is the ability not to worry about their interests but the interests of their clients. This had helped them scale to unbelievable heights.
Each client is treated like family and is kept in the loop of everything that’s going on with the service they purchase.
Inspirations and a word of advice
At the start of his career, Jayson looked up to Gary Vaynerchuk- Gary Vaynerchuk, or Garyvee, for short, is a serial entrepreneur who’s popular among millennials and post-millennials.
Most of his posts on social media are targeted towards individuals who are starting their entrepreneurial journey.
At the time, Jayson was amongst them. But right now, Jayson has shifted his focus from Gary to other entrepreneurs such as Mike Bloomberg and Marcus lemonis due to their ability to execute, think different, and achieve greatness in their respective fields.
Here’s a word of advice, from Jayson to anyone who is striving for success in their industry;
“Don’t pay for an online course from anyone you find on Instagram or Facebook. Just because they claim it’s easy doesn’t mean you should get into it.
I got into digital marketing because I wanted to build my skill set and understand how to market and sell the products my clients offer. “
In the future, Jayson intends to create a product of his own and offer it to anyone willing to follow his business model.
He has created a business model unique from everyone else’s.
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