Recently, I sat down with Derek Hurtado for an interview. Derek is a social media influencer and owns a vacation rental company. We talked about his business model, how it works, and much more.
- Hey Derek, what is the basic rundown of the Airbnb Business Model?
Derek: Our model tends to differ from the conventional by providing both a higher ROI and better quality tenants. To build out a luxury brand of vacation rentals, location is key! Our first step involves researching popular markets both on a city level and a zip code level. This allows us to use data from our research to best predict profitable properties. Once we have narrowed in on our location, we investigate which available properties will perform to our standards. We create an analysis of our predicted revenue and compare that to the overall expenses. Did I mention we don’t buy our properties? We are looking for 12-month rental properties where we sign a lease and usually pay a month or two upfront to appease the landlord. After that, we begin furnishing, decorating and stocking the unit to be staged for guests! Then we are ready to go live! As guests arrive and cycle through our property, we have cleaning and guest correspondence semi-automated. This removes the need to ever be on the location of properties and reduces our admin duties to only 10 hours a week!
- Where did you discover the business model, and how did you start?
Derek: Vacation rentals have been around for decades! It is only recently that technology has been booming in this industry. This has allowed a big increase in creating monthly cash flow. As we grow our businesses and long term investments.. cash flow becomes ever more necessary. My business partner had millions of dollars in equity on real estate projects, yet that equity doesn’t pay the bills. This business model initially allows a consistent cash flow for those working on long term projects which is our exact case. As we get into bigger markets like resorts and commercial real resale projects, AirBnB allows us to get our bills paid and cash flow to spend each month!
- What is the ideal rental?
Derek: The biggest fear of new Airbnb hosts are the nightmare guests. About 90% of bad guests can be avoided by the ideal rental and its setup. We look specifically for higher-end rentals that allow us to bring in high-income business guests or families. When you are dealing with higher income guests, they tend to be more respectful and tidy. Even offering a printer in the property will attract business guests. Those are the guests we are trying to build long term relationships with.
- You own a social media agency, Pivotal Point. How have you leveraged social media to grow your rental business?
Derek: A great benefit of building your brand online is to create new connections. Although Airbnb is a completely different industry, human networking and connections are important no matter what space. Being able to leverage my brand, I have made deals and setup potential investors for scaling the rental business. Applying branding strategies to the properties will promote community and clarity on who we serve. Which are high-income business owners and their families.
- What is an ideal rental location?
Derek: Recently most people are afraid to jump in with all these regulations and potential laws banning properties. Truth is that there are only a few cities that are strict on their policies. Just search on Airbnb for a location you are interested in and you can see 1000s of results that show up. Any place that has high traffic for travelers is ideal.
- What are your plans with your business?
Derek: We are going to rapidly scale our AirBnB unit numbers to the 100s soon. As well as build out our new management agency that will take care of the property owner’s units that are suffering. We will take on management for a small fee and improve their revenue, sparing them the time!
Garrett Atkins- Making Use of Full-Service Digital Platforms to Serve Others
With the advent of the internet and advanced technologies, many business-minded people are investing in this sector. In fact, the number of people who have become reputed and wealthy online entrepreneurs has surged over the past 10 years. Among the reputed entrepreneurs who have stood out in the market, entrepreneur Garrett Atkins is a class above his peers.
At the age of 27 years, Garrett Atkins owns one of the successful full-service digital advertising companies. He is the Chief Executive Officer of VIE Media, a company based in St. Louis, Missouri. He is also the founder and a major stakeholder in St. Louis Podcast.com, the only and the most incredible podcast recording studio in the region.
What Does Garrett Atkins Advertising Business Focus On?
Through his VIE Media; Mr. Atkins has been working with many household brands that have also taken advantage of his full-service digital advertising platform. These labels include The UPS Store, Better Homes & Garden, Metro Powered by T-Mobile and Sansone Group. Other notable brands include Farmers Insurance and Arsenal Credit Union among others.
For small business owners, VIE Media has been a blessing. Thanks to incredible leadership and guidance of Garrett, the company has been working with numerous renowned start-ups as well as small to medium-sized businesses. The good news is that Garrett has been responsible for the establishment and growth of these relationships that have led to these incredible partnerships.
Significantly, through his podcast recording studio, Garrett Atkins has changed the livelihood of many people looking for a means to share and view content online. His podcast has been using advanced technology such as 4K video recording of the podcast.
Through his podcast, it has been easy for his clients content to be distributed to Apple Podcasts, Spotify, Google Podcasts and other incredible platforms. Luckily for most of his clients, the content is also perfect to distribute via social media.
The most common platforms many of his clients use are Facebook, Twitter, LinkedIn, and YouTube. This has been possible due to the implementation of high-quality videos.
Garrett Atkins has been an Inspiration to Many People
It is not all about making money when it comes to Garrett Atkins’s endeavors. He is also a motivational public speaker who has inspired many people. He has been using social media, podcasting, and leadership to inspire many people not only in St. Louis but also in many other parts of the world.
Among the great event, he has graced as a keynote speaker is the St. Louis Live2Lead event, an event that focuses on leadership.
Garrett believes firmly that in life, those who do good things will then be rewarded down the road. Not because we live in some type of fantasy land but rather because people take notice of the good deeds you do and people to admire such things. They admire these things so much that they are also willing to work and provide a helping hand to those who are making a positive impact.
What More Garrett Atkins has to Offer?
Mr. Atkins believes in the mantra that; nothing feels better than helping another human being. He is a Board of Directors of KMA Foundation, a non-profit organization that works together with the Missouri Department of Transportation.
The main focus of the organization has been to identify roads where there is a high rate of fatalities and make necessary changes to reduce such deaths. Through this organization, Garrett Atkins and his team have been traveling to many high schools enlightening students about safe driving techniques and sensitizing the importance of safe driving.
The organization has also been offering a scholarship to needy students. Mr. Atkins has been a staunch believer of good relationships and he believes they are the best way to serve other peoples’ interests. He wants to always be recognized as a great content creator, entrepreneur, public speaker, and a devoted philanthropist.
How to Beat the Odds in Life with “Your Favorite Online Trapper” Anthony Williams
Anthony Williams’ success is a classic story of falling on hard times and rising back up by reinventing himself. Before finally realizing his potential. From getting caught in one of the biggest marijuana busts to becoming one of the most promising and successful young entrepreneurs and economists. This young man has come a long way. At 24, Anthony Williams has achieved more than many of his age. His life story has been awe-inspiring, and it was only his determination and perseverance that he has allowed him to overcome all the difficulties that came his way and has become the man of influence and substance that he is today. Let’s take a closer look at his life and the struggles that he had to go through in a little detail.
Anthony Williams – An Eventful Life full of Struggles
Born in the twin cities St Paul- Minneapolis, Anthony was abandoned by his parents while he was still a kid. Raised amidst immense hardships by his grandmother, “Nanny,” he had seen all sorts of eventualities and difficulties coming through. Anthony recalls a police raid at his mom’s residence as his first memory since he was born. He then later lived in a Public Housing Project, called “The Rose” with his Nanny and his other siblings.
The harsh reality of life hit him hard when he and his family were kicked out of the rose when he was 17 and was rendered homeless. This was just before he was about to enter his senior year at high school. He would have perhaps perished in oblivion had one of his best friends who co-coincidentally also goes by the name of Anthony would not have helped him. Anthony, then moved into his friend’s house and lived there for a good five years till the age of 23.
While living with his now extended family, he had too little money to afford to go to a community college and hence had to drop out in less than two months of attending St. Paul Community College. He was forced into the world of drug dealing to make ends meet while working a job, but even that was barely enough for him to survive alongside his newly found family. The worst was about to come in 2017 when a Minnesota Police Patrol team intercepted a truck full of marijuana and had charged Anthony for possessing 50 kgs (nearly $2M worth) of it since he was also in the pick-up truck. He went to jail as well and had to fight a legal battle to beat the case against him. His good friend and an exemplary lawyer Daniel Repka helped him to win the case.
Having seen his life and struggles, let’s look at his success story as well.
Successes and Achievements
Anthony started with day trading in the Foreign Exchange Market initially and kept digging in the world of finance and banking, and after acquiring enough knowledge, he helped his mentor with improving his credit so that he could qualify to buy a Lamborghini SVJ. Since then, there has been no looking back, and he has been named as “The Numbers Guy” or “Your Favorite Online Trapper.”
At the age of 24, he has achieved quite a lot for any 24-year old. He has been successful in creating the first-ever hybrid company involving Finance and Education in Minnesota. His expert knowledge about numbers, money, and the financial markets has made him a sought after name by many independent Financial and Banking institutions. He is an A-list Board Certified Credit Consultant and is FDCPA (Fair Debt Collection Practices Act), and FCRA (Fair Credit Reporting Act) certified. Anthony has helped clients with institutions as well as the end customers with his expert consultant services. When wearing his suits, Anthony proudly wears his Star Achiever Award lapel pin that he received during his early days in business as a Network Marketer for his exemplary service.
Anthony Williams – The Man with a Vision
With all that said, Anthony makes it pretty clear that he is into this business to help others. Perhaps that is much to do with the deep-rooted pain he had gone through being financially weak in his teens. He envisions, creating a system where people understand finance and the importance of money and how to go about increasing one’s worth, value, and credit through means of teaching financial literacy and investing.
His vision is to continuously create a delightful client and student experience showing that human touch, love, and compassion towards people with their particular financial problems. His purpose is to not only provide solutions to them but also to make them feel the way nobody else can make them feel when handling the sensitive topic of money — your friend in the financial arena.
MD Azza Halim on The Future of Medicine
An anesthesiologist is a board-certified physician who has attained either a doctor of medicine (MD) or doctor osteopathic medicine (DO) degree and chosen to specialize in the field of anesthesiology.
These professionals are trained to safely administer anesthetics to induce a temporary loss of sensation or consciousness for the performance of a medical procedure. This involves a variety of drugs ranging from local numbing agents to general anesthesia.
Anesthesiologists are an integral part of the surgical team since their role involves patient preoperative clearance, intraoperative care as well as post operative recovery.
Dr. Halim’s medical training began at Northwestern University in Chicago. Dr. Halim did a research fellowship in pharmacokinetics and pharmacodynamics, she then went on to do her internship in internal medicine. Dr. Halim did her residency in anesthesiology, along with subspecialty training in critical care/trauma and pediatrics at Northwestern University.
We had a chance to speak with Dr. Azza Halim, who is a board-certified anesthesiologist and multi-speciality trained in aesthetic medicine to get her perspective on anti-aging treatment plans.
Dr. Halim says, the human skin is exposed to a variety of potentially damaging factors. Additionally, it was only recently that people began to understand the harm they caused their own skin. Even walking to and from homes and offices, in and out of stores and sitting in cars can lead to skin damage. No one is immune.
Skin damage is primarily visible as discoloration, pigmentation, actinic keratosis, fine lines and wrinkles. These symptoms develop at an individually defined age, depending on the client’s skin type. Everyone ages in a pattern and at a rate that is distinct. Historically, skin care professionals have looked to the Fitzpatrick Skin Type Classification system, as well as clients’ health, heredity, lifestyle and sun exposure for clues about how to determine treatment regimens.
That being said, Dr. Halim creates customized anti-aging treatment plans and beauty solutions, which are a major focus of the medical practice of Azza Halim, MD.
“I realize that one size does not fit all,” she explains. “I am a perfectionist. Even though I have worked in virtually every aspect of various treatment modalities from Botox® and fillers to lasers and non-invasive procedures, I take a balanced holistic approach in creating a customized plan to fit their needs.”
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