We are approaching the busiest online shopping season of the year and whether you run an ecommerce store or sell digital goods / services you are going to want to be on your A game. Maarten Wensveen, CTO at the$2.5 billion company Cimpress (NASDAQ: CMPR, the parent to Vistaprint) shares some advice he learned from running VistaPrint and a dozen more e-commerce mass customization businesses around the world. The company, whose businesses often ship 60% more customer orders per day during the holiday season compared to an ‘average’ day, has lots of experience preparing for the rush. Our learnings over the years include these four steps:
- Put Customer Experience First
- Though the holidays are a busy time, shoppers still expect the same customer experience that they receive during any other part of the year. In fact, often, their purchases are even more important to them than at other times of the year. Focusing on efficiency improvements during the offseason is a great way to ensure your e-commerce site delivers during the peak season. For example, Cimpress is continually updating its design process to ensure it’s easy for customers to design products they love (apparel, accessories, etc.). This includes validating that customers’ uploaded images will print well and rendering instant and realistic previews that allow a shopper to review and make changes to their product before purchasing. This also increases customers’ confidence in the product they are ordering, increasing their likelihood to order.
- Provide Affordable, On-time Delivery
- Online shoppers have come to expect fast, affordable (if not, free) delivery 365 days a year. Delivering orders on time is therefore essential for earning a lifetime customer. That’s why Cimpress has focused on its logistics network and makes it available to all of its brands through its shipping API. Not only does it ensure faster delivery for orders, but cost savings that can be passed on to the customer. It is also very important to provide very clear information to customers about different shipping options and when customers can expect their products.
- Don’t Just Buy More Hardware, Consider the Cloud
- Cimpress’ ecommerce businesses can ship over one hundred thousand orders daily during the holiday season. A majority of these products have personalized images or designs that are uploaded by customers directly to our sites. Given the scale during this busy time, it’s critical that our businesses’ websites are running at top speed. Having storage and services that are cloud-based ensures that we don’t experience any slowness, and don’t need to carry excess storage or physical hardware that is underutilized during the offseason.
- Be Prepared, Because Bad Things Will Happen
- All kinds of problems can and will happen that will impact operations like a flood affecting a facility, a supplier experiencing a strike, or a volcanic eruption disrupting transportation and customer deliveries. The effect of these problems can be more acute during the holiday period because there is less slack in the system and customer expectations may be even more exacting. It is important to have very good monitoring to detect when problems are arising and to have built some flexibility into your operations and infrastructure that lets you react to these challenges. For example, leveraging the cloud the right way gives an organization the ability to scale systems fairly easily; building redundancy in your supplier, production, and delivery networks allows for automatic or manual failover as needed.
Kathy Chou Founder and CEO of Selfkaire is Making Waves in The Beauty Industry
Kathy Chou is the founder and CEO of Selfkaire, a beauty company that’s focused on modernizing the most effective Eastern medicine concepts in order to replace outdated tools and methods. The idea for Selfkaire came after Kathy began to experience health problems from working 80-100+ hours a week as an investment banker at Citigroup. She had developed severe lymphedema in her legs, constant lung infections, and sickness from eating everything outside of a piece of lettuce.
After meeting with her doctors and not finding a solution to these problems she decided to see her family’s Eastern medicine practitioner. That experience is what led her into 8 years of researching ancient Eastern medicine in order to create a beauty brand that only brings the most effective Eastern medicine concepts to market.
Research and Development
Kathy decided to shift from her lucrative finance career after her Wharton MBA to focus on Selfkaire. She now has a team that’s spent over ten years researching Eastern medicine and top practitioners in the industry in order to come up with products that are developed by world-class engineers who head R&D teams for the top global consumer product company in both aesthetics and design. Her vision is to disrupt and replace the expensive, invasive and dangerous in office procedures with natural and non-invasive solutions to heal the body from within. To learn why she uses surgical steel check out this article on freepeople.com
Eastern medicine is rooted in the belief that your systems and organs are interconnected, and your lymphatic system plays a core part in making sure everything is functioning — and detoxing — as it should. Those toxins you can’t process out get imbued into your deep tissue, and can potentially lead to the appearance of cellulite, stubborn fat, bulky muscles, swollen lymph. The Selfkaire tool efficiently processes toxins in the quickest manner possible. Selfkaire’s facial tool draw out toxins and expedites lymphatic drainage and blood circulation. From just one use, you may notice a flush in your skin (and soreness) — that shows it’s working! The best thing is, your body gives you feedback as you use the tool.
If you want to see what this tool can really do and bring in effective concepts that are innovating products that haven’t been touched in thousands of years, check out the following:
5 Things Photographers Need to Know By Jaime Flores
Jaime Flores is a photographer based in the Pacific Northwest (PNW). He is best known for his portraits but also does a variety of different types of photography. In just a span of a year, he grew his two instagram accounts to have 10x more followers than he had we started. Before photography, Jaime was going to college with no real idea of what he wanted to do for a career. After receiving his Associate’s degree with an emphasis in business, Jaime decided not to continue school and look for something new to pursue in life. He bought his first camera in April of 2018 and quickly gained the knowledge needed in order to be commercially successful in his hometown.
At first his focus was only portraits but later on he began doing product photography, events, landscapes and more. In May of 2019 he started his own Media company called Digital Trends Media. The company provides photography, videography, graphic design, and social media management services. Jaime hopes to inspire and help others find skills that are needed in today’s world driven by social media.
1. Carry your camera at all times
It’s actually really important to always have your camera with you. Pretty often, people get curious and will ask you: “Are you a photographer?” or “What kind of camera do you have?”. Use that as a chance to show them your work and/or hand them a business card (you should always have some). Take your camera everywhere you go and learn to take candid photos of people out in the city, take pictures of your food/drinks, take pictures of nature, etc. This seems pointless but people are willing to buy print versions of those types of photography. Expand your skillset beyond portraits.
2. Leverage your personality
Don’t rely solely on your work to catch the attention of potential clients. Your work will only get you so far but you have to be willing to put your personality out there as well. If you take a look at some of the most successful and well known photographers, you’ll notice that they not only take amazing pictures but they also have huge personalities. People love to see what the person behind the camera is like.
3. Make your photography stand out
Editing is crucial, spend lots of time learning new editing techniques. Also, when shooting portraits, take your time and really analyze backgrounds. Take pictures from numerous angles to give your pictures unique perspectives. Combine a unique editing style with new angles/ideas, and you will gain popularity.
4. Youtube is your best friend
A question I get asked all the time is: “How can I get better at taking pictures?” My answer is always Youtube and practice. Of course you can pay to attend seminars and pay for online photography courses, but to me that’s all unnecessary. All the information you need can be found on YouTube for FREE. At least that’s how I learned everything I know.
5. Cameras don’t do the work for you
A common misconception that people tend to have is that having a good camera is all it takes to be a good photographer. Nowadays an iPhone camera is the best camera to use as a beginner. Anyone can buy the most expensive camera but it takes knowledge about camera settings in order to take the best pictures, as well as good editing skills.
Tech Entrepreneur Dev Garg Plans To Disrupt The Education Industry
Forced to take more than one job to make ends meet, teachers find themselves trading their lifelong passion for learning for jobs that can pay their bills and put food on their tables.
Here are some hard-hitting facts:
- Teachers are underpaid by an average of $7,500 a year in America.
- Last year teachers made 18.7% less in income compared to other educated professionals.
- According to a survey conducted in 35 countries, teachers were underpaid in at least 28.
The problem is clear. So, how do we fix it?
Dev Garg, a University of Minnesota alumnus and serial entrepreneur, asked himself the same question back in 2015.
Inspired by the plight of his own mother, a high-school geography teacher by profession, and other teachers in his community, Garg spent months trying to understand why educators were working in such dismal conditions while being paid only one-third of what their engineer and corporate friends made in a year.
The question led to the inception of EdHero.
The first of its kind, Edhero is an online platform dedicated to creating and empowering a global community of teachers, and helping them do what they do best: spread knowledge.
The startup’s advantage lies in its educator-centred approach. Providing more resources than any other site, and a budding marketplace where like-minded teachers can interact and collaborate, the platform is pioneering a future where teachers no longer have to choose between money and doing what they love.
It functions in three simple ways:
- You create and publish your portfolio on the site. This lets organizations and potential students review your credentials and know if you’re the one they’re looking for.
- It provides you a platform to showcase your passion and skills through online blogs and videos. You don’t need to create and maintain a separate website now; you can easily upload your content to EdHero and share it with the world.
- It has an inbuilt marketplace where educators can share, sell, and buy quality resources.
Right now, most organizations or individuals looking for educators post ads on different sites(upwork, freelancer, craigslist). EdHero aims to create an all-educator exclusive job board, so teachers don’t miss out on opportunities just because they weren’t at the right site at the right time.
Dev Garg is also the founder and president of EasyAnalytic, a leading software development firm, dedicated toward helping entrepreneurs succeed. The concept was born out of his own entrepreneurial struggles and the company’s mission is to take other software startups from idea to fruition by equipping them with a team of highly-skilled professionals that will take care of everything, from marketing to accounts to strategy, and by providing extensive mentoring and exposure through media outlets.
Garg is extremely passionate about startups and aims to help fresh entrepreneurs create and launch the very best product they can.
His own plans for EdHero involve creating an array of opportunities for freelancing educators in the gig economy. By helping them connect with global organizations and students, and giving them an opportunity to make extra money, Garg’s mission is to drastically improve the lives of teachers, and in doing so, improve the quality of educational content that flows through digital channels.
Technology is changing the way we interact and learn now. Online degrees are soaring in popularity, and new educational sites are popping up everyday bringing the world’s best learning experience to students free of cost. The current market size for freelancing teachers is around 23 million. Garg’s goal is to capture one-tenth of that, bringing more than 2.3 million educators under EdHero’s umbrella in the next three years.
How a Kid Selling Lemonade Turned His Entrepreneurial Habits Into A Lifestyle
How Carlos Redlich Went From Food Stamps to 6 Figures in 6 Months
What It Takes to Build a Business from $20 to $40 Million; The Case of Snow with Josh Elizetxe
Meet Gen-Z’s Teenage Meme Tastemaker
Meet Elsy Guevara the 22-Year-Old Disrupting The Fashion Industry
An interview with Tony Pizarro; An American Philanthropist, Entrepreneur and Marketing Guru
Interviews3 days ago
Meet Elsy Guevara the 22-Year-Old Disrupting The Fashion Industry
Interviews4 days ago
How 20-year-old Isaiah Bjorklund makes $10k/mo through digital marketing.
Interviews4 weeks ago
How This Barber Has Been Able to Completely Reroute His Life Through Entrepreneurship
Entrepreneurship2 weeks ago
Canada’s 25 Year Old Superstar Entrepreneur, Doubted Since Day 1
Entrepreneurship3 weeks ago
Meet Kevin Zhang, the eCommerce Entrepreneur on Pace to Do 20 Million in Sales His First Year
Interviews7 days ago
Ryall Graber a Professional Athlete Turned Business Mogul Shares Her 5 Tips for Success
Entrepreneurship3 weeks ago
How Jason Capital Became A Self Made Millionaire & How He Can Help You Become One Too
Entrepreneurship1 week ago
24-Year-Old Christianna Hurt Is Still in College but Helps Moms and Dads Grow 6-Figure Businesses