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Elisa Chan: Female Founder Making an Impact

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We recently got the chance to sit down with Elisa Chan. Elisa Chan is the Founder and Managing Director at Enspired+, delivering innovative marketing solutions in Sydney, Australia!

Elisa built her first e-commerce website at the age of 14 and by her early twenties she had successfully started, commercialized and sold her first start-up.


Shortly after finalizing the acquisition of the business, Elisa moved into the start-up sector, and has since worked with over 40 start-ups across the globe.

With over ten years of senior marketing and communications experience across a range of sectors from technology, telecommunications and travel, she relishes marketing in the business-to-business channel, and loves nothing more than driving business innovation in order to deliver results. 

Her specialties include creation and delivery of integrated marketing and communications programs to increase brand awareness, generate leads for sales and contribute to revenue growth.

Passionate about gender diversity in business for women and creating sustainable business eco-systems in developing countries, Elisa has spent time in Africa consulting for USAID, TechnoServe, PATH and the UN World Food Program’s Thrive Project. In 2014 Elisa was one of the first Australians to be named Global Community Champion for Women’s Economic Empowerment for UN Women’s Knowledge Gateway program.

Prior to founding Enspired+, Elisa was Marketing Director for Macquarie Telecom Group’s Cloud Services business and counts Groupon and Orbitz among her former employers. 


Elisa, Thank you for speaking with us today. Can you tell us how did you get started?
My marketing career is almost a side effect of my love of travel.

I grew up on a farm and I used to see planes flying overhead. I used to wish I could be on them so I decided that when I grew up, I would centre my career in travel. When I turned 16, I began to realise that to have a career in the travel industry, you need hands-on experience. I went door to door to each travel agent, hoping someone would take a chance on me as a free work experience student. Finally, I landed an unpaid gig on Saturdays at a travel agency in Chinatown.

At the same time, I spent my free time building websites. I built my uncle’s computer hardware business – an ecommerce website – when I was 14. I eventually realized that I can combine my passion for digital design and marketing and my travel experience. That’s when I launched my first start-up selling cruises online, EseaCruising. My experience eventually led me to a career in the tech space. I was lucky enough to advise a number of tech-startups on their marketing strategy and work as the marketing director of Macquarie Cloud Services, a business of Macquarie Telecom Group.

When did you decide that you wanted to become an entrepreneur?
I don’t know that I ever made a conscious decision to become an entrepreneur. As a child, I was always finding ways to make a little bit of extra pocket change. I still remember the time I sold a typewriter my dad had picked up from a garage sale for $5 to one of my classmates for $35. Mum and Dad didn’t notice the missing typewriter for a few weeks, but when they did, they were pretty pleased I made a 700% profit.

What gave you the courage to start a company?
I don’t know that I would say it was courageous, but an innate drive. I’ve always sought out opportunities. Even when it might seem risky, I’ll give it a try. I’m often asking myself, “What is there to lose?” And the answer is usually, “Not enough to not try this.” It’s that simple.

What is one of your greatest accomplishments to date? Tell us about something that you are most proud of?
In 2013, I took a sabbatical to volunteer in Zambia for TechnoServe on a project to improve the nutritional intake for patients with HIV. While I was working on the project, figuring out the food pyramid and what processed food is nutritional and what is not was a constant struggle. I realized that despite the fact that I was privileged enough to grow up in a first-world country and attend university, the food pyramid was still a difficult metric to use for measuring nutrition on a day-to-day basis.

I suggested a badging program. If certain processed foods met a certain nutritional criteria, they would qualify for a government badge. Instead of scouring ingredient lists, consumers can simply look for a badge and know they were making a healthy choice for themselves.

At first, it never occurred to me that the UN and the Zambian government would actually adopt my concept. But they did! The project is now in its final stages. I can’t wait to return to Zambia and go into a store and see the badge on nutritional food products.

What was one of your most challenging moments and how did you overcome it?
I struggled during my university admissions exam period. I already knew that I was ready to go out into the world and make my mark, but all of my peers had very similar ideas about how to approach education and future careers, which were very different from mine. I knew that unlike becoming a doctor, lawyer, or accountant, my career path didn’t require a degree – only a degree of confidence.

While I was swimming upstream, when I look back at those times, I’m glad I persevered and continued working on projects I am genuinely passionate about and not just following a path because it has led others to success.

Does your family support you in your efforts? How?
Absolutely. Many people have notions about the expectations that Asian parents have for their children, but I have always been an unconventional daughter and baby sister. Even when my family has questioned some of my choices, they’ve always offered me the freedom to do what I wanted to do. When a good friend asked me, “What did you parents do to help you become the person you are?” I said, “They allowed me to do everything.”

Beyond my immediate family, there’s also my better half, Justin. He has played an integral role in supporting me as I transition from a steady, corporate job to my latest start-up venture, Enspired+. He doesn’t shy away from tough love to challenge my thinking and get me out of my comfort zone.

Who are your favorite people and/or role models, both business and personal?
I’ve always turned to those whose business acumen and experience I value to help guide me along the way. I’ve been very blessed with mentors who have supported me like the one who came out of retirement to help me set up my first business. Another challenged me to take a sabbatical and fly to Africa. There’s also a couple of light-hearted ex-colleagues at Macquarie Telecom Group who offered me invaluable advice.

What message would you send to inspire all the other entrepreneurs out there who look up to you?
If you surround yourself with good people, every challenge becomes an opportunity. Listen to the advice of mentors with ample life and business experience, but do not be afraid to follow your own gut instinct. Sometimes you have to swim against the current to find a new, uncharted opportunity. Finally, work with others. If you come at every situation with collaboration in mind, you can usually find a win/win situation.

What do you understand about your industry that other people don’t understand?
Marketing isn’t one skillset – it’s a thousand. From paper and print to digital marketing and social media, there is always something new to learn or to innovate. It can be easy to underestimate how much is involved. Often people think they can hire one person for all of their marketing, but for most businesses, a comprehensive marketing plan is so detailed, it will require a team to execute.

What’s next for you in your career/business?
I am turning my full attention to my latest business venture, Enspired+. It is an integrated marketing agency that offers innovative solutions designed to achieve results on a pay-as-you-go basis. It’s the perfect fit for companies of all sizes that can’t afford a full-time in-house marketing team or want to supplement their team for big marketing campaigns. I’ve loved every moment of working with and meeting people from all walks of life.

What does Disrupt mean to you?
It’s taking a chance and doing something no one else has ever done before. When you can look at how things are done and ask, “Can this be done differently? Can this be done better?” That’s where you find innovation.

Connect with Elisa Chan on LinkedIn: https://www.linkedin.com/in/elisachan/

Anthony Delgado (born February 6, 1986) is an American software developer and internet entrepreneur widely known as a professional hacker in the developer community. Anthony Delgado has won numerous hackathons sponsored by Fortune 500 tech companies like Google, IBM, Intel, Facebook and Microsoft and hosted by organizations including Rutgers University, the New Jersey Institute of Technology, the AT&T Developer Summit in New York City.

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Interviews

How to build healthy relationships and stronger marriages with Spirit Led Ministries

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Spirit Led Ministries is on a mission to help Men, Women & Couples Understand, Embrace & Implement God’s Truths In Their Marriage & Relationships. We got the opportunity to sit down with them to talk about how people can build healthy long lasting relationships and stronger marriage. If you are looking to become a power couple and build a legacy you are not going to want to miss this.

What is a healthy relationship?

One that is conducive for growth, where there is mutual respect and a common goal.

What makes a good marriage?

When the atmosphere of the relationship has mutual respect, growth, love, concern for the other, where you can help each other meet goals. There is a mutual understanding that there will be good times and tough times, that you support each other through the sicknesses. When you are committed to the relationship and each other physically, understanding that you are in a covenant relationship with this person and God.

What are the signs of a relationship in trouble?

When one or both people are disengaged in the care of the relationship, meaning they are no longer desiring to deal with issues in the marriage or grow in the marriage.

When everything results into an argument which is a sign that you are not listening and receiving what each other is saying.

When you are desiring to share issues about your marriage with someone of the opposite sex, spending quality time with this person and sharing personal thoughts that you feel that you cannot share with your spouse.

How do we know if we need marriage help?

You know that you need help when your have tried to work through your issues together, but no change or resolve has developed from your efforts.

What are things people can do to improve their marriage relationships right now?

We must be able to come together and have a relationship checkup just as you go to the doctor and get regular checkups for your physical health.

Toshia and I have regular meetings to discuss concerns, plans, goals, finances and family matters. Also, it is important to have a regular schedule date night to maintain and grow intimacy in the relationship.

Your spiritual foundation should be strong meaning that you are able to discuss the word of God and worship together.

How you got into this field?

After experiencing turmoil in the first six years of our marriage, we received healing, restoration and a new vision for our marriage and family. We would often share our testimony as we felt led, but in March of 2017, the Lord gave us a mandate to officially help other couples. We began to realize that God had started preparing us years ago through our education and person experience.

What is the mission of Spirit Led Ministries and how do you help couples save their relationships?

The mission of Spirit Led Ministries is to help men, women and couples understand, embrace and implement God’s truths in their marriage and relationships.

We help couples to understand that they must renew their mind from the superficial values and customs of the world. We help them to embrace what God has said about marriage and relationships in the word of God focusing on godly values and ethical attitudes. We help them to identify where the transformation is needed to be implemented in their marriage and relationships so that they can live out God’s plan and purpose for themselves.

Where can people find you?

You can find us at www.officialspiritledministries.com.
On the website, you can join our mailing list, request a free consultation, request us for speaking engagements and purchase our book “Spirit Led Marriage, Our Journey”.
Facebook: officialspiritledministries page.
Instagram: officialspiritledministries
Twitter: @LedMinistries (officialSpiritledMinistires)

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Interviews

Interview with DJ Bad Gyrl

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How did you get started?

I started my first business when I was 22 years old.

When did you decide that you wanted to become an entrepreneur? To be honest, I was never a good employee, I knew from a young age and after getting fired a few times, that a 9-5 wasn’t my thing at all. I’ll keep 100% honest I was in a terrible position in life at 22-years old that I had to do something quickly. Being broke is what inspired me to become my own boss.

What gave you the courage to start a company, speak out, become a public figure?

I never intended on becoming a public figure, but it just happened. I had an opportunity to do radio, and I loved it, and now I run a radio station that oversees 35+ personalities.

What is one of your greatest accomplishment to date? Tell us about something that you are most proud of?
My most significant accomplishments to date has nothing to do with business at all. Raising an amazing daughter as a single parent is my greatest accomplishment. I am proud to have given my kid her first job with my franchise that I owned at the time. I am proud I was able to teach her responsibility and structure.

What was one of your most challenging moments and how did you overcome it?

To be honest, I still have challenging moments in business every day is different it’s never the same challenge. I overcome it by staying calm and thinking of a Plan B, C, D, E, F…I never stick to just one plan I think about six months ahead of where I am at the moment.

Does your family support you in your efforts?

My mother does and always has. She has always been more than willing to support me in anything I’ve ever done.

Who are your favorite people or role models, both business and personal?

To be honest, I have a few favorite people in business. The mentor that I have had for a long time now Bruce Commander Garrett he’s just a good guy and always willing to give me the advice I need regarding radio. My uncle Cris who is a vet in this radio business is only a force to be wrecking with I look up to him and his talent. My role models would be my parents for sure they have always kept me grounded. I have a very special girl that I love very much, and she inspires me , and she’s def one of my favorite people. Lastly, my takeover team is all my favorite people they are what keeps me going.

What message would you send to inspire all the other entrepreneurs out there who look up to you?

Listen, if you choose to become an entrepreneur be sure you are willing to sacrifice it all. You will endure a lot of challenges and a lot of rewards, but you have to keep going. You are only as good as your latest work. You need to realize owning your own business it’s a 24-hour grind. Your thoughts breed reality. I am no different the next female I am just relentless, I have a drive like a steam train I cannot be stopped.

What do you understand about your industry that other people don’t understand?
I have been lucky enough to have some great successful guys that have been in this radio business for over 30 years so I’m fortunate to know what I should and shouldn’t be doing. People need to understand I am not the one to be doubted. I am out to change the radio industry one way or another. Everything I have ever spoken into existence has come to fruition. I am all about that action. I am 6 months ahead of the curve I don’t do shit irrationally, I am a very calculated mastermind to everything I do. I know this game like the back of my hand. I am here to leave my legacy, and I am creating my own lane; I don’t need to fit anywhere else.

What’s next for you in your career/business?

To be honest, I love radio but at some point in the next ten years I want to create a protege to take over my spot, and I get to watch them grow. I want to eventually move into Real Estate in more than just selling I want to get into development. When I reach my 60s, 70s I’d like to become a motivational speaker to the youth and give them my testimony. I would like to leave this planet giving those the knowledge they need and inspire those to do better than I did. This is a journey, and I look forward to aging gracefully and becoming wiser.

What does Disrupt mean to you?

Disrupt to me means to interfere with my flow! Lol, Don’t disrupt me while I’m building my baby empire. Go have a seat if you’re not going to add to it.
Thank you for coming on the show. 

Instagram: djbadgyrlvegas

Website: www.223takeovervegasradio.com

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Interviews

Interview with Andy Jacob

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Good morning, we are very excited to have one of America’s leading business consultants join us. Andy Jacob specializes in the customer sales cycle, online monetization, and startup business consulting. Andy Jacob is the CEO of the Jacob Group, the author of The Beautiful StartUp Quiz, and the founder of numerous multi million dollar companies throughout his career. Andy has become known for his one hour business consulting, where gets to the bottom of both simple and complex business problems very quickly. Andy uses a series of specialized questions for each company he works with that he has developed through his 30 years of business experience. Today, we are going to put Andy through a speed round of questions, and just for fun, limit his answers to one sentence. Andy is known for his ability to break things down very quickly, so we are going to also use a timer, and make sure he answers in one sentence, and in less than 5 seconds for each answer. This should be enlightening for our readers, so let’s go.

What’s the most important thing a startup must think about in raising money?
They need to think about how they are going to make paying customers happy.

When did you decide that you wanted to become an entrepreneur yourself?

It all started in 1970 when a neighbor gave me $3 to shovel her driveway after a Michigan snowstorm.

What gave you the courage to start multiple successful companies, speak out, and become a public figure? 
Sometimes it’s better to not know any better.

What is one of your greatest accomplishment to date? 
Getting my wife to say yes when I proposed to her .

Tell us about something in business that you are most proud of? 
I’m most proud of the fact that I still talk to all the partners I have ever had in business, and we are still friends.

What was your most embarrassing moment in business?
I once did an important phone interview for a national radio show from home, and could not get my Labrador retriever from barking at squirrels in the background.

What message would you send to inspire all the other entrepreneurs out there who look up to you?
Everyone skins their knees on the pavement, and the more bloody they get, the better the story of rising up it becomes.

What do you understand about your industry that other people don’t understand? 
Entrepreneurs and startup founders need solid questions so they can see the competitive landscape clearly.

What’s next for you in your career?
Finishing what I started, and starting new ideas that I plan on finishing.

What does Disrupt mean to you?
It means figuring out how to make paying customers more engaged and happy than anyone else has ever done before.

What’s the one thing most startup entrepreneurs forget about?
They forget about their customers.

What is the one thing startup entrepreneurs spend too much time on in the first three months of their idea? 
The name of the company.

In one word, what is the single most important idea that a startup entrepreneur should think about at 2 AM?

Their customers.
What is the one thing from sports that an entrepreneur can learn to be successful.
Outperform and be humble.

Andy, thank you so much. If anyone would like to speak to Mr. Jacob directly, you can contract him at the following. Thank you again for your time.
www.AndyJacob.com
www.ScottsdaleAngels.com
www.BeautifulStartup.com

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