At the age of 22, Elsy Guevara has managed to disrupt the fashion industry by turning a hobby into a successful business. When Elsy was just 17 years old, unlike most teenagers her age, she started to brainstorm ways she could use social media and her love for fashion to launch an online business. As a hobby, she and her sisters, Beatriz Guevara, Jennifer Guevara, and Patricia Guevara, started creating and posting fashion layouts and taking full-body outfit pictures for social media. The fashion posts became so popular that it captured the attention of a very successful fashion brand, Fashion Nova. The company directly messaged Elsy and asked her if she could create content for them, which eventually lead to a full-time job in the company. While working at Fashion Nova, Elsy and her sisters worked on building their fashion brand, OOTDFash. OOTDFash began with one rack of clothing in their mother’s bedroom where the sisters would find places in their small apartment to take outfit pictures and promote the few styles they were selling. Fortunately, the outfit and fashion content were getting recognition on social media, which resulted in an unexpected sales growth for Elsy and her sisters. Although the business is continually growing and now considered quite successful, there were many challenges and obstacles that Elsy and her sisters had to face and learn to overcome.
Almost Quitting but Finding a Reason to Move On
Not only did the increase in social media following and incoming sales encouraged Elsy and her sisters to continue, but these small successes over time also discouraged them. With growing social media popularity also came constant criticism and negativity. Every new fashion post was followed by mostly positive comments, but critical commentators always made their presence known. Commentators compared the growing business to other competitors, and Elsy found that it fueled the tensions between the more experienced competition and OOTDFash. Launching a business with no experience was sometimes discouraging for the sisters because there were moments they felt lost and had to find the right ways to manage and run the business with their research. Going up against businesses with years of experience before them and assistance was a challenging mental battle that was fought daily, especially when social media always reminded them of who they were up against. Being constantly critiqued and compared was upsetting to Elsy because there was still that strong human nature desire to satisfy everyone. Although it was very discouraging to read some of the negative opinions, overtime the sisters started to understand that the negative comments were not a real reflection of their work and self.
While criticism was constantly testing Elsy’s patience, there were even tougher lessons Elsy learned the hard way. It was always in Elsy’s nature to immediately see the good in someone and gain people’s trust quickly. When meeting new people, intentions were never questioned, but unfortunately, she learned the hard way that not everyone walks into the business with the mindset to help. Welcoming the wrong people into the family business has lead to company money and ideas being stolen, but over the last couple of years, Elsy and her sisters have managed to look past their losses and learn from the experiences. They have accepted that they will always face setbacks as business owners and with these failures and negative experiences, come valuable lessons and personal growth.
Standing out from the Rest
In the fashion industry, there is and will always be competition. Standing out and setting the business apart from the rest is a challenge that never seems to go away due to the fast-changing industry the business is in. Creating styles that not only make the person feel amazing and comfortable but also believing in one’s fashion sense is how Elsy and her sister found themselves setting themselves apart from competition. Although OOTDFash is growing and gaining popularity, Elsy felt like she could use the lessons and experiences learned from starting a business with zero experience to help other young women with little to no experience start their ventures. She felt that she could do more than just sell to her audience, but instead also help those few that want to follow in her footsteps.
For this reason, she recently launched a wholesale fashion company, Galifornia Wholesale. Galifornia Wholesale sells styles to small new boutiques at affordable prices. The new wholesale business supports Elsy’s efforts to try and help other young women bring the latest styles to their own boutiques and help them get started in their sales growth. One may find helping other young women build businesses in the same industry Elsy competes in herself may hurt her business in the long run. However, Elsy does not view competition from a negative perspective. The unselfish and kind guidance Elsy hopes to give these young entrepreneurs is something that makes her stand out. Afterall she states that she does not measure success in the amount of money she makes, but instead the number of lives she positively impacts. The four sisters hope to continue their journey, along with helping others as they grow.
Learn How Digital Nomad Ksaveras Jancauskas Is Disrupting The Instagram Marketing Industry
Ksaveras Jancauskas is a digital nomad who helps industry leaders and businesses, spanning different countries, to grow their online presence via Instagram and scale their brand.
So far, Ksaveras started and scaled his Instagram marketing agency to a 6-figure firm. The well-known brands and non-profits such as RepresentUS and GivePower Foundation been clients of Ksaveras. The biggest turning point for Ksaveras was when he was able to grow brands to over 221,000 real followers in just ten days!]
In this article, Ksaveras shares how he climbed up the industry ladder and became the successful digital marketer he is today.
If you’ve heard about Ksaveras before then you’ve probably heard of the Instagram Leverage Framework. The Instagram Leverage Framework is the brainchild of Ksaveras and is referred to as a system that helps anyone assert their authority in their industry.
With this system, Ksaveras has generated ten times return on investment (ROI) for different businesses on Instagram. This is why he’s one of the most sought after Instagram experts in the world.
At the start of his journey to success, Ksaveras faced a significant amount of challenges. His biggest challenge was that he trusted a lot of unqualified individuals to carry out his task. Slowly but surely, his brand was no longer sought after by prospects.
“I tried taking shortcuts by delegating my work to individuals who offered cheap prices, but in turn, they gave my clients a lot of substandard results.” -Ksaveras says.
In due time, he learned that trust is a belief that has to be built and that taking words for a fact without testing can prove detrimental to the status of a business. Ksaveras also shares that it’s important to test a product before you sell it. He’s acknowledged the fact that it’s better to employ individuals yearning to learn and improve on their craft every day than to outsource to a third party “professionals.”
Values and Principles
Ksaveras is a proud advocate of the “learn something new every day” movement. He never rests on his laurels and no matter the level of success he attains, he doesn’t get comfortable.
Everyone in his industry learns how to grow Instagram accounts and then complacency sets in. Instead of following the status quo, Ksaveras improves himself every day and according to him, he knows more about Instagram than Instagram knows about themselves.
Garrett Atkins- Making Use of Full-Service Digital Platforms to Serve Others
With the advent of the internet and advanced technologies, many business-minded people are investing in this sector. In fact, the number of people who have become reputed and wealthy online entrepreneurs has surged over the past 10 years. Among the reputed entrepreneurs who have stood out in the market, entrepreneur Garrett Atkins is a class above his peers.
At the age of 27 years, Garrett Atkins owns one of the successful full-service digital advertising companies. He is the Chief Executive Officer of VIE Media, a company based in St. Louis, Missouri. He is also the founder and a major stakeholder in St. Louis Podcast.com, the only and the most incredible podcast recording studio in the region.
What Does Garrett Atkins Advertising Business Focus On?
Through his VIE Media; Mr. Atkins has been working with many household brands that have also taken advantage of his full-service digital advertising platform. These labels include The UPS Store, Better Homes & Garden, Metro Powered by T-Mobile and Sansone Group. Other notable brands include Farmers Insurance and Arsenal Credit Union among others.
For small business owners, VIE Media has been a blessing. Thanks to incredible leadership and guidance of Garrett, the company has been working with numerous renowned start-ups as well as small to medium-sized businesses. The good news is that Garrett has been responsible for the establishment and growth of these relationships that have led to these incredible partnerships.
Significantly, through his podcast recording studio, Garrett Atkins has changed the livelihood of many people looking for a means to share and view content online. His podcast has been using advanced technology such as 4K video recording of the podcast.
Through his podcast, it has been easy for his clients content to be distributed to Apple Podcasts, Spotify, Google Podcasts and other incredible platforms. Luckily for most of his clients, the content is also perfect to distribute via social media.
The most common platforms many of his clients use are Facebook, Twitter, LinkedIn, and YouTube. This has been possible due to the implementation of high-quality videos.
Garrett Atkins has been an Inspiration to Many People
It is not all about making money when it comes to Garrett Atkins’s endeavors. He is also a motivational public speaker who has inspired many people. He has been using social media, podcasting, and leadership to inspire many people not only in St. Louis but also in many other parts of the world.
Among the great event, he has graced as a keynote speaker is the St. Louis Live2Lead event, an event that focuses on leadership.
Garrett believes firmly that in life, those who do good things will then be rewarded down the road. Not because we live in some type of fantasy land but rather because people take notice of the good deeds you do and people to admire such things. They admire these things so much that they are also willing to work and provide a helping hand to those who are making a positive impact.
What More Garrett Atkins has to Offer?
Mr. Atkins believes in the mantra that; nothing feels better than helping another human being. He is a Board of Directors of KMA Foundation, a non-profit organization that works together with the Missouri Department of Transportation.
The main focus of the organization has been to identify roads where there is a high rate of fatalities and make necessary changes to reduce such deaths. Through this organization, Garrett Atkins and his team have been traveling to many high schools enlightening students about safe driving techniques and sensitizing the importance of safe driving.
The organization has also been offering a scholarship to needy students. Mr. Atkins has been a staunch believer of good relationships and he believes they are the best way to serve other peoples’ interests. He wants to always be recognized as a great content creator, entrepreneur, public speaker, and a devoted philanthropist.
How to Beat the Odds in Life with “Your Favorite Online Trapper” Anthony Williams
Anthony Williams’ success is a classic story of falling on hard times and rising back up by reinventing himself. Before finally realizing his potential. From getting caught in one of the biggest marijuana busts to becoming one of the most promising and successful young entrepreneurs and economists. This young man has come a long way. At 24, Anthony Williams has achieved more than many of his age. His life story has been awe-inspiring, and it was only his determination and perseverance that he has allowed him to overcome all the difficulties that came his way and has become the man of influence and substance that he is today. Let’s take a closer look at his life and the struggles that he had to go through in a little detail.
Anthony Williams – An Eventful Life full of Struggles
Born in the twin cities St Paul- Minneapolis, Anthony was abandoned by his parents while he was still a kid. Raised amidst immense hardships by his grandmother, “Nanny,” he had seen all sorts of eventualities and difficulties coming through. Anthony recalls a police raid at his mom’s residence as his first memory since he was born. He then later lived in a Public Housing Project, called “The Rose” with his Nanny and his other siblings.
The harsh reality of life hit him hard when he and his family were kicked out of the rose when he was 17 and was rendered homeless. This was just before he was about to enter his senior year at high school. He would have perhaps perished in oblivion had one of his best friends who co-coincidentally also goes by the name of Anthony would not have helped him. Anthony, then moved into his friend’s house and lived there for a good five years till the age of 23.
While living with his now extended family, he had too little money to afford to go to a community college and hence had to drop out in less than two months of attending St. Paul Community College. He was forced into the world of drug dealing to make ends meet while working a job, but even that was barely enough for him to survive alongside his newly found family. The worst was about to come in 2017 when a Minnesota Police Patrol team intercepted a truck full of marijuana and had charged Anthony for possessing 50 kgs (nearly $2M worth) of it since he was also in the pick-up truck. He went to jail as well and had to fight a legal battle to beat the case against him. His good friend and an exemplary lawyer Daniel Repka helped him to win the case.
Having seen his life and struggles, let’s look at his success story as well.
Successes and Achievements
Anthony started with day trading in the Foreign Exchange Market initially and kept digging in the world of finance and banking, and after acquiring enough knowledge, he helped his mentor with improving his credit so that he could qualify to buy a Lamborghini SVJ. Since then, there has been no looking back, and he has been named as “The Numbers Guy” or “Your Favorite Online Trapper.”
At the age of 24, he has achieved quite a lot for any 24-year old. He has been successful in creating the first-ever hybrid company involving Finance and Education in Minnesota. His expert knowledge about numbers, money, and the financial markets has made him a sought after name by many independent Financial and Banking institutions. He is an A-list Board Certified Credit Consultant and is FDCPA (Fair Debt Collection Practices Act), and FCRA (Fair Credit Reporting Act) certified. Anthony has helped clients with institutions as well as the end customers with his expert consultant services. When wearing his suits, Anthony proudly wears his Star Achiever Award lapel pin that he received during his early days in business as a Network Marketer for his exemplary service.
Anthony Williams – The Man with a Vision
With all that said, Anthony makes it pretty clear that he is into this business to help others. Perhaps that is much to do with the deep-rooted pain he had gone through being financially weak in his teens. He envisions, creating a system where people understand finance and the importance of money and how to go about increasing one’s worth, value, and credit through means of teaching financial literacy and investing.
His vision is to continuously create a delightful client and student experience showing that human touch, love, and compassion towards people with their particular financial problems. His purpose is to not only provide solutions to them but also to make them feel the way nobody else can make them feel when handling the sensitive topic of money — your friend in the financial arena.
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