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Meet Elsy Guevara the 22-Year-Old Disrupting The Fashion Industry

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At the age of 22, Elsy Guevara has managed to disrupt the fashion industry by turning a hobby into a successful business. When Elsy was just 17 years old, unlike most teenagers her age, she started to brainstorm ways she could use social media and her love for fashion to launch an online business. As a hobby, she and her sisters, Beatriz Guevara, Jennifer Guevara, and Patricia Guevara, started creating and posting fashion layouts and taking full-body outfit pictures for social media. The fashion posts became so popular that it captured the attention of a very successful fashion brand, Fashion Nova. The company directly messaged Elsy and asked her if she could create content for them, which eventually lead to a full-time job in the company. While working at Fashion Nova, Elsy and her sisters worked on building their fashion brand, OOTDFash. OOTDFash began with one rack of clothing in their mother’s bedroom where the sisters would find places in their small apartment to take outfit pictures and promote the few styles they were selling. Fortunately, the outfit and fashion content were getting recognition on social media, which resulted in an unexpected sales growth for Elsy and her sisters. Although the business is continually growing and now considered quite successful, there were many challenges and obstacles that Elsy and her sisters had to face and learn to overcome.

Almost Quitting but Finding a Reason to Move On

Not only did the increase in social media following and incoming sales encouraged Elsy and her sisters to continue, but these small successes over time also discouraged them. With growing social media popularity also came constant criticism and negativity. Every new fashion post was followed by mostly positive comments, but critical commentators always made their presence known. Commentators compared the growing business to other competitors, and Elsy found that it fueled the tensions between the more experienced competition and OOTDFash. Launching a business with no experience was sometimes discouraging for the sisters because there were moments they felt lost and had to find the right ways to manage and run the business with their research. Going up against businesses with years of experience before them and assistance was a challenging mental battle that was fought daily, especially when social media always reminded them of who they were up against. Being constantly critiqued and compared was upsetting to Elsy because there was still that strong human nature desire to satisfy everyone. Although it was very discouraging to read some of the negative opinions, overtime the sisters started to understand that the negative comments were not a real reflection of their work and self.

While criticism was constantly testing Elsy’s patience, there were even tougher lessons Elsy learned the hard way. It was always in Elsy’s nature to immediately see the good in someone and gain people’s trust quickly. When meeting new people, intentions were never questioned, but unfortunately, she learned the hard way that not everyone walks into the business with the mindset to help. Welcoming the wrong people into the family business has lead to company money and ideas being stolen, but over the last couple of years, Elsy and her sisters have managed to look past their losses and learn from the experiences. They have accepted that they will always face setbacks as business owners and with these failures and negative experiences, come valuable lessons and personal growth.

Standing out from the Rest

In the fashion industry, there is and will always be competition. Standing out and setting the business apart from the rest is a challenge that never seems to go away due to the fast-changing industry the business is in. Creating styles that not only make the person feel amazing and comfortable but also believing in one’s fashion sense is how Elsy and her sister found themselves setting themselves apart from competition. Although OOTDFash is growing and gaining popularity, Elsy felt like she could use the lessons and experiences learned from starting a business with zero experience to help other young women with little to no experience start their ventures. She felt that she could do more than just sell to her audience, but instead also help those few that want to follow in her footsteps.

For this reason, she recently launched a wholesale fashion company, Galifornia Wholesale. Galifornia Wholesale sells styles to small new boutiques at affordable prices. The new wholesale business supports Elsy’s efforts to try and help other young women bring the latest styles to their own boutiques and help them get started in their sales growth. One may find helping other young women build businesses in the same industry Elsy competes in herself may hurt her business in the long run. However, Elsy does not view competition from a negative perspective. The unselfish and kind guidance Elsy hopes to give these young entrepreneurs is something that makes her stand out. Afterall she states that she does not measure success in the amount of money she makes, but instead the number of lives she positively impacts. The four sisters hope to continue their journey, along with helping others as they grow.

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Editorial

How Turki ALmohsen Went From Being a Comedian to the Guy Who Owns Comedy

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TURKI ALMOHSEN Turki Almohsen born and raised in Saudia.Originating from the place that is known for circumstances Turki Almoshen gets an opportunity to investigate his abilities.In 2012, Almohsen joined Telfaz11, one of the top online diversion organizes in Saudi Arabia. His work incorporates various undertakings, for example, La Yekthar, Kabbalah, Temsa7LY, and others. He is struggling too much for polishing their abilities and hidden talent. By utilizing their talent in 2017 Turki Almoshen creates and starts running their youtube channel. Creating and conveying a stimulation and comedic content which has been found as remarkable by the greater part of his devotees. Because of uniqueness, original content and amusing factories in their sharing on youtube their views are increasing fastly.The 12-month successful story of the youtube channel is reached to 25 million views and 450k subscribers.This is a big achievement of Turki Almoshen and people know the Turki almost as Saudi youtube star. Saudi YouTube star who is popular for his eponymous channel. He has earned enormous fame there for his unique comedic draws, vlogging, and commentary. Turki Almoshen has a passion or quality of performing and entertaining and connect with the audience. So with the addition of the youtube channel, they also work as an actor.and views of their productions like films etc are in millions. His film Farooq fikerya has 2 million views. In this way, their popularity and likeness ratio is boosting.Now their work is not limited to channel they entrain their fans on Instagram, snap chat and money other social media platforms.they uploading comedy sketches on Instagram (videos, pictures, and stories). Turki’s Instagram account grew up a 1 million crowd account in a brief span, all because of his special substance and thoughts. Snapchat stage is additionally one of Turki’s most loved applications for posting every day and amusing recordings, just as covering occasions all around the globe. After these achievements and popularity Turki Almohsen working as director and creator idiosyncratic content, producers and editor.Turki Almoshen running jogbowgaming show, LaYekhtar show, teams 7show, directing TVC as a director, producers, and editor.Due to their quality of work Turki almost famous globally and their followers are subscribed ratio is increased.On the official Instagram of Turki almost having 1 million followers while on twitter the quantity is 101k followers. This is also the most likable on snapchat having 100k views regularly and some times more which is watching videos and other content sharings. tThe journey of working and struggling which is started in 2012 now has sumptuous outcomes. Now the Turki Almohsin know as comedian star of Saudi Arabia and also Saudi Arabia director, actor and content creator. Achievement is the consequence of flawlessness, difficult work, gaining from disappointment,reliability, and steadiness. With difficult work and devotion, the sky is the limit. Turki Almoshin follows these rules and becomes a Succesful star

Turki Almohsen
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Editorial

MUSIC AND POETRY,BASIT ALI RAJPUT 21 YEAR OLD YOUTH FROM SRINAGR JNK

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Tiktok seems to have revolutionised the life of a young turk living in Srinagar’s old city. Meet Basit Ali Rajput, is on cloud nine- thanks to his mercerizing poetry and tiktok that broadcasted his feelings to the world.

Basit’s life changed a year ago when he started writing poetry and making poetry videos on TikTok to which he got positive response. His videos were widely shared in India. Since then, Basit continues to write poetry, making videos and now he is trending on social media mostly Instagram and TikTok.

Basit was motivated by his friends and his fans to learn singing and make it a career option.
Inspired by Parvaaz Muhammad Muneem, Basit recently came out with his first song “Haqeeqat” which is getting a positive response from all across. The songs, says Basit, is based on his own life.

He dedicates his success to his fans and said that he may had given up if the video that he posted on TikTok had not gone viral. “I tried to express a tragedy of my life, pain and sorrows through my poetry and it’s all because of it that people recognise me now. I dedicate my success to my fans who gave me so much love and it’s all because of their good wishes that keeps me going amid uncertainties and hardships,” says Basit.

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Editorial

Somiar Luxury Footwear

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Starting with just a “dream” for our designs, Somiar means exactly that, “dream.” The dream starts in Spain with our manufacturing family, who have been known to excel in their craft for over 40 years. These artisans are the best as they only produce the best shoes but also utilize the best fabrics, leathers, and treatments for the raw materials. In the Somiar family, there is a real passion for the craft to manifest the dream. Treating one another with the utmost respect is what motivates one another to produce our shoes. The craftwork applied to every shoe speaks volumes to not just look good, but also feel great. The love for the craft is so genuine, that Somiar shoes are directly imported from the hands of the artisans who shaped them. This removes “the middle-man,” and brings them directly to your front door to provide the lowest possible costs.

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