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Meet Elsy Guevara the 22-Year-Old Disrupting The Fashion Industry

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At the age of 22, Elsy Guevara has managed to disrupt the fashion industry by turning a hobby into a successful business. When Elsy was just 17 years old, unlike most teenagers her age, she started to brainstorm ways she could use social media and her love for fashion to launch an online business. As a hobby, she and her sisters, Beatriz Guevara, Jennifer Guevara, and Patricia Guevara, started creating and posting fashion layouts and taking full-body outfit pictures for social media. The fashion posts became so popular that it captured the attention of a very successful fashion brand, Fashion Nova. The company directly messaged Elsy and asked her if she could create content for them, which eventually lead to a full-time job in the company. While working at Fashion Nova, Elsy and her sisters worked on building their fashion brand, OOTDFash. OOTDFash began with one rack of clothing in their mother’s bedroom where the sisters would find places in their small apartment to take outfit pictures and promote the few styles they were selling. Fortunately, the outfit and fashion content were getting recognition on social media, which resulted in an unexpected sales growth for Elsy and her sisters. Although the business is continually growing and now considered quite successful, there were many challenges and obstacles that Elsy and her sisters had to face and learn to overcome.

Almost Quitting but Finding a Reason to Move On

Not only did the increase in social media following and incoming sales encouraged Elsy and her sisters to continue, but these small successes over time also discouraged them. With growing social media popularity also came constant criticism and negativity. Every new fashion post was followed by mostly positive comments, but critical commentators always made their presence known. Commentators compared the growing business to other competitors, and Elsy found that it fueled the tensions between the more experienced competition and OOTDFash. Launching a business with no experience was sometimes discouraging for the sisters because there were moments they felt lost and had to find the right ways to manage and run the business with their research. Going up against businesses with years of experience before them and assistance was a challenging mental battle that was fought daily, especially when social media always reminded them of who they were up against. Being constantly critiqued and compared was upsetting to Elsy because there was still that strong human nature desire to satisfy everyone. Although it was very discouraging to read some of the negative opinions, overtime the sisters started to understand that the negative comments were not a real reflection of their work and self.

While criticism was constantly testing Elsy’s patience, there were even tougher lessons Elsy learned the hard way. It was always in Elsy’s nature to immediately see the good in someone and gain people’s trust quickly. When meeting new people, intentions were never questioned, but unfortunately, she learned the hard way that not everyone walks into the business with the mindset to help. Welcoming the wrong people into the family business has lead to company money and ideas being stolen, but over the last couple of years, Elsy and her sisters have managed to look past their losses and learn from the experiences. They have accepted that they will always face setbacks as business owners and with these failures and negative experiences, come valuable lessons and personal growth.

Standing out from the Rest

In the fashion industry, there is and will always be competition. Standing out and setting the business apart from the rest is a challenge that never seems to go away due to the fast-changing industry the business is in. Creating styles that not only make the person feel amazing and comfortable but also believing in one’s fashion sense is how Elsy and her sister found themselves setting themselves apart from competition. Although OOTDFash is growing and gaining popularity, Elsy felt like she could use the lessons and experiences learned from starting a business with zero experience to help other young women with little to no experience start their ventures. She felt that she could do more than just sell to her audience, but instead also help those few that want to follow in her footsteps.

For this reason, she recently launched a wholesale fashion company, Galifornia Wholesale. Galifornia Wholesale sells styles to small new boutiques at affordable prices. The new wholesale business supports Elsy’s efforts to try and help other young women bring the latest styles to their own boutiques and help them get started in their sales growth. One may find helping other young women build businesses in the same industry Elsy competes in herself may hurt her business in the long run. However, Elsy does not view competition from a negative perspective. The unselfish and kind guidance Elsy hopes to give these young entrepreneurs is something that makes her stand out. Afterall she states that she does not measure success in the amount of money she makes, but instead the number of lives she positively impacts. The four sisters hope to continue their journey, along with helping others as they grow.

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Editorial

Meet Anton Ortigas; ​one of 2019s top travel photography artist.

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Anton lives in the corporate world; he breathes the hustle and bustle of the concrete jungle. He seems like your average yuppie: finished his MBA, works a day job, dabbles in photography… if only they were that. Instead his Master’s degree in Entrepreneurship from Ateneo GSB is put to good use daily in his many roles: first, as one of the youngest Country Managers of an international company, second, as an owner of an f&b franchisor, and third, as a globetrotting Instagram influencer.

Anton is behind Cotecna Elite Philippines Inc., a leading third-party audit, training, testing, inspection, and certification (ATTIC) global provider dedicated to developing and employing Filipinos in different provinces so they can provide local companies with world-class assurance services. With a bustling professional workforce of more than 300 employees in the Philippines, Anton has certainly carved himself a top spot in a niche industry, and yet despite his success, you can still see him in action, always in pursuit of bettering himself and others around him. This is why they recently launched their capacity-building initiative The Cotecna Institute, a training facility providing technical and vocational education to further professionalize the industry. It also provides leadership and skills enhancement seminars available to the youth in partnership with various government agencies.

His passion for empowering people goes beyond the confines of skyscrapers and traffic jams, and this is seen in We The People Coffee and Tea Company, a homegrown farm-to-palate coffee shop with three branches in Manila that serves handcrafted specialty coffee made from locally sourced and roasted beans. It also features curated products from students and budding entrepreneurs, as well as art pieces from illustrators, writers, and photographers from metro south, including his pieces from his internet-famous IG @antonorts, with over 90,000 followers and counting. There you can see his travels around the globe, captured in their wonder with Anton’s unique take on lines, shapes, and colors. When asked how he can manage to find time to take such beautiful photos in his busy life, he answers: “Social media provides an escape – a means to find inspiration and breathing spaces in other realities.” It’s no wonder that he takes such poignant and inspired images.

Here are some questions I asked him:

How did you make a name for yourself in your industry?

By taking photos of unique things, creating moments through everyday life experiences

What obstacles did you face to get to where you are now? 

I was young when I started managing our family business. It was hard to improve our corporate culture in the beginning because more senior employees did not listen and were resistant to change.

How did you overcome these obstacles?

Lead by example and worked hard to get more clients. I implemented programs within the company that empowered our employees to make decisions and lead their teams independently. This infused in them a feeling of ownership and it leads to positive growth and unity amongst each other.

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Editorial

Why forex traders need to know the name Tyler Espitia

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Tyler Espitia has created a great living trading Stocks & Forex. He has helped thousands of regular people working a 9-5 become highly profitable trading in the markets. Tyler is known for turning $5000 into over $250,000, trading & helping over 5000 people personally trade in only 2 years. The trader has helped hundreds of students quit their jobs, drop out of college, and change their lifestyle for the better. 

Throughout the years Tyler has become more of a “go-to” in his space. Many have begun to see great results when learning from Tyler. He has very affordable courses and alert rooms, in addition to that, he offers a FREE forex & stock Accelerator where he covers choosing your broker, what kind of trader you should be, what apps you need to get started, and more.

It wasn’t always easy for Tyler, he went from being homeless at the young age of 18. Going all out on his dreams of becoming a successful trader required some sacrifices to be made along the way. He dealt with a lot of loneliness when he first started trading and his entrepreneurial journey.

“I had to cut out anyone who wasn’t willing to grow, reach new levels, hit milestones in their life and who weren’t shooting for the same goals as me. The crazy thing was, it was pretty much my whole circle I had to cut off so it was pretty much just myself and my determination this whole process. Lots of people can’t stand being alone but it’s something you will have to endure as part of the journey.”

But by the age of 22 & mastering forex trading, he has been able to grow his Instagram account to over 48k followers, live a luxury lifestyle and has been able to buy himself a big house in a gated community along with a foreign car, all within a 4-year time span. 

To continue following his journey you can follow his Instagram account @tylertrades and Youtube channel here.

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Editorial

Meet the forex trader disrupting the trading industry. This is Clint Fester.

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Clint Fester is a forex mentor & founder of FestX. An educational platform for learning how to trade in the forex market. Clint put together this platform himself after gaining extensive knowledge doing a local and two major international courses that completely changed his life.

Clint Fester was born and raised in Cape Town, South Africa. He is 33 years young and is a full-time Forex Trader & Entrepreneur. He is the Husband of Simone Fester and a father to his 2 beautiful kids Kyro and Kourtney. He started his entrepreneurial journey in March of 2015. The start of 2018, having so much success in FX Trading, he started his mentorship 2-day course which started with just one student and rapidly grew only 2 months of operations. 6 months later Clint has a 100% success rate teaching all of his students.

He started trading back in Feb 2016, with all of his success and hard work in Forex Trading he launched his own company and brand FestX in June 2017. FestX soon became as successful as his trading career. He was able to bring in a student base with over 460 students in 12 different countries. As of January 2019, he achieved what many others could only dream of. He became a self-made millionaire.

It’s not easy making it in the trading field but unlike others, Fester hustled, stayed motivated and stayed consistent. Clint’s talent was recognized globally, as he would put out his analysis on pairs and called moves while trading days & sometimes even weeks before they happened! He then always followed up with a picture afterward to show everyone he IS result-driven. He now has a great following base of over 28k followers on Instagram.

Clint went from being known as a “normal” kid from a normal town to living an abnormal life because of his high-income skill, trading forex. 

It wasn’t always easy, when I spoke to Clint about his journey to becoming a millionaire, I asked “what are some obstacles you faced”, he remembers the struggle; “the money shortage, cash was running very low in the halfway mark of my career, this was getting tough”. On his journey to becoming a self-made millionaire, he had to make plenty of sacrifices, selling his Xbox, tv, PlayStation and even his car! “I just kept my cell phone and laptop as that was the 2 most important things I needed to make it”.

To learn more about Clint Fester and FestX follow him on Instagram here.

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