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Entrepreneurship

From Oil and Gas To Building a $335 M Real Estate Empire With Robert Martinez

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What’s Your Backstory ? 

Robert Martinez is the Founding Principal and CEO of Rockstar Capital, a digital influencer, a public speaker and sought after real estate expert. 

Rockstar Capital is a private real estate investment and property management firm. Along with his ongoing success, Robert has been recognized in 2019 by the NAA(National Apartment Association) as the country’s only Two Time National Independent Owner of The Year and one of his properties has also won “National Property of The Year”. In addition, Rockstar Capital was named #15 in the Fast 100 Fastest growing companies with the Houston Business Journal.

In 2013, he had three communities and less than 500 units. Today that number has grown to 21 properties, 17 City, State & National Apartment Association wins since 2011,  3699 units and 335 million assets under management. Robert has been recognized and shared his insights on multiple high profile publications, some of which notably include: CNBC, Forbes, Entrepreneur, Money and Yahoo Finance. In addition, he has been in a video on real estate with Grant Cardone and has interviewed digital media mogul- Gary Vaynerchuk

He plans to continue growing his real estate empire and documenting the journey through his different social media platforms including: Youtube web series “#DailyRock”- through his channel The Apartment Rockstar. Ultimately, his goal is to grow the firm to 10,000 units with over $1 billion assets under management while continuing to do good through his charitable work and help other aspiring entrepreneurs and real estate professionals achieve their goals. 

 

What made you decide to choose this career path?

After leaving corporate America in the oil and gas industry, I joined Lifestyles Unlimited which is a real estate network and I learned the art of operating real estate- specifically multi-family apartments. Real estate has allowed me to pursue financial freedom and help others achieve their goals. At first, real estate was a way to generate passive income on the side when I worked in oil and gas sales. Eventually, I turned it into a full-time career that I love.

 

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When I entered the Class A multifamily real estate market, I purchased a small property with 51 units instead of going all in on a property with 100 to 300 units. I learned quickly that size matters in real estate.

With only 51 units, I had limited rental income, so I couldn’t afford the best talent or a ton of marketing. At the same time, my competition had 200 to 500 units, with more income at their disposal. We were vying for the same renter, especially when there were fewer in the market. It was also difficult to sell the property later because investors already knew the lesson I had learned the hard way.

We adapted and made the best of the situation. I learned that it’s important to have an edge over your competitors. (For us, that’s reputation management and social media.) When the economy collapses, you need to be able to navigate the stormy waters. We survived the 2008 financial crisis and Hurricane Harvey, and I know we will continue to power through more tough times and come out strong.

 

What do you think makes your company/personal brand stand out?

Other than aligning ourselves and meeting high profile influencers like Grant Cardone and Gary Vaynerchuk, we have been able to grow our company to $335 million assets under management with 3699 units and continue to be a fast growing growing entity as recognized #15 by The Houston Business Journal Fast 100 and received coverage from national media like CNBC, Money, Yahoo Finance, Forbes, and Entrepreneur. In 2019, we were recognized by the NAA(National Apartment Association) as the country’s only Two Time National Independent Owner of The Year and one of his properties has also won “National Property of The Year”. In addition, Rockstar Capital was named #15 in the Fast 100 Fastest growing companies with the Houston Business Journal.

 

In 2013, he had three communities and less than 500 units. Today that number has grown to 21 properties, 17 Cities, State & National Apartment Association wins since 2011. The track record, performance and most importantly we are documenting our journey through social media which very few if any of our competitors are doing where we showcase the day to day journey of operating our properties, our successes, failures and everything in between.

 

What’s a quote that you live by?

“If you don’t like your situation, do something about it and choose happiness.” 

Robert Martinez 

Nathan Ray Ortega is the founder of influencer podcasts. Nathan helps those share their great story, by helping entrepreneurs, authors, influencers, millionaires and many more get on podcasts and tv shows around the world, his passion is to help share the stories of the few to impact the lives of the many. Nathan had to overcome many obstacles during his journey, from having 16 different jobs at age 20 to being homeless and sleeping in a car with his pregnant girlfriend, and even changing in public bathrooms for 2 months, but during that time Nathan stayed motivated and listened to many powerful stories that changed his life for the better. Nathan thanks the power of podcasting for motivating him to push further with every episode of entrepreneurship. ''Life is never a straight road, we have to face unknown obstacles, many emotional experiences, and life-changing habits, to get to where we need to be.'' - Nathan Ray Ortega

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Entrepreneurship

To Being Perceived As Crazy To Being Asked How He Did It With Connor LaRocque

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What’s your backstory? 

I was a goofy C student in high school and a prankster. I was always into hip-hop so I dressed like a gangster to stand out and hide my fears. I was literally terrified growing up but I never showed it because I had a big mouth. My brother and all of his hockey mates used to beat me up. I was a punching bag, which leads me to become a martial artist. I’ve practiced and trained the art of Muay Thai for over 10 years now. 

I competed briefly and was blessed to have had the opportunity to train with some of the best kickboxers in Canada. I even got to be the punching bag for Team Canada who was fighting in the worlds. The best part was that after all of those beatings from my brother and his hockey mates, I always have a smile on when facing adversity or in hardcore training situations. I feel that they conditioned me to never be broken. This leads me to write 2 books, one bestseller called “Mindset is Everything” which formulated my philosophy and helped me launch a successful brand as a speaker and author. 

From C student to now having published more books than most of my teachers gave me the confidence to take on the world. I didn’t want to be just another speaker and didn’t fit into the societal norm which leads me to become a full-time entrepreneur. All those years of prank phone calls really helped me when picking up the phone and selling! Knocking door to door in -40 helped build grit and character.

I’ve been blessed through my failures to have grown a 6-figure marketing agency (SocialRise) today that focuses on lead generation. I also do coaching now and help young adults and entrepreneurs become leaders and they monetize their brands to generate leads. 

Ultimately my life’s mission is to help people build self-sustaining platforms for the rest of their lives. We are building the next generation of entrepreneurs and leaders and Canada and I am excited to be at the forefront as one of the top millennial leadership experts throughout our proud nation!  

 

What made you decide to choose this career path? 

I didn’t want to be another lawyer. I know some friends who make great lawyers and are meant to be. However, as for myself, I have always been someone who wants to go down a different path and create my own. Entrepreneurship is the perfect avenue to create a life by design. 

I’ve always been good at communication and sales! Two of the most important things in my opinion when it comes to business. Like I always told my students, you can either work for a company or corporation, or you can OWN the company or corporation. I am all about extreme ownership and entrepreneurship provides me an opportunity to take full control of my life.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When we started our first business selling door to door we had so many doors slammed in our face that when we finally got in someone’s home and we’re sitting at the table we were like deer in the headlights. I was so good at pitching at the door when we sat down at the table I had nothing else to say. I had already told them everything. It was a rookie mistake!  

What I learned was give enough to peak someone’s interest, but always have a few moves in your back pocket to close the deal. You’re always going to get objected so have as many angles as possible.

 

What do you think makes your company/personal brand stand out? 

I’m Canadian! No, but really being a Canadian in a competitive US market is a great advantage because it gives me an opportunity to show our culture and how we do business. What I teach “how to monetize your brand to generate leads” takes a different angle then just basic lead gen. Our system allows you to align with some of the biggest charitable brands in the world, give them donations, and leverage their networks. It’s pretty awesome! 

At the end of the day, I’m just being me! Some crazy, hardcore, lover Canadian dude! 

 

What’s a quote that you live by? 

“Everyone told me I was crazy, to tone it down, to slow down. Now those same people are asking me how I did it.” 

Connor LaRocque

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Entrepreneurship

Judge Graham: The Man Behind Huge Digital Agency Exits

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A few weeks ago, I had the pleasure of sitting down with Judge Graham. Judge is a veteran in the digital marketing space and has exited from multiple agencies for hundreds of millions of dollars. We talked about how he got started, his experience, and more. 

 

 

  • Hey Judge, what does your experience in the digital marketing space look like? 

 

 

Judge: After making a high 8-Figure exit from one of my agencies, I moved on to another agency and replicated my processes and helped sell that agency for a 9-Figure exit.

 

 

  • How did you position your agencies to sell?

 

 

Judge: A few pivotal things I teach on were key to positioning to sell. The first is recurring revenue. If your business isn’t generating recurring revenue, you won’t be able to sell it for a lot of money. The second is culture, I worked relentlessly to build a rock-solid culture in every business that I am involved with.

 

 

  • Was selling your agency always the goal? 

 

 

Judge: It was always the original goal to make an exit from my agencies. When starting, your positioning is much different if your ultimate goal is to sell.

 

 

  • What shifts have you seen in digital marketing?

 

 

Judge: I tell all my consulting and mentorship clients this today. In 2019, digital marketing has progressed so much, that we live in the best time to start an agency. The marketplace has become much more educated, and the software has become much easier to use.

 

 

  • What would you tell an agency owner just starting out?

 

 

Judge: Find a good mentor, and position your agency to sell. 

 

 

  • If you were to start an agency today, what steps would you take to secure another big acquisition? 

 

 

Judge: The same process I took in the past, build recurring revenue and a great culture and stop selling tactics, sell revenue.

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Entrepreneurship

How a Kid Selling Lemonade Turned His Entrepreneurial Habits Into A Lifestyle

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When you observe a major corporation, you most likely see the logo, the product or service they sell, or their marketing ploy. Take Apple, for instance. The iPhone, the MacBook, the classic minimalist design of their storefronts, or their iOS software are the first things that come to mind when the company is brought up. For Henry Westbrooks, he sees the innovator, or the Steve Jobs, behind the creation of the brand. Henry is fascinated by the concept that being an entrepreneur puts power in your hands as the creator. His fascination has lead him to multiple ventures in the business world, and has become massively successful as a result. 

Henry is a licensed realtor in Southwest Florida, the founder of iGrowClub, a digital marketing agency focused on helping clients grow organically on social media to reach their target audience and scale, and is the founder of the Health & Wealth Show, a podcast that focuses on health, wealth, love, and happiness. He has even found success in e-commerce business models, and has affiliates earning between 6-8 figures using the model. His intangible skills include door to door sales, where he has generated millions as a solar energy consultant, high ticket selling, and turning people into repeat customers through building value and pitching products. Henry is without a doubt a well rounded, dedicated entrepreneur who is making waves in the industry. But, Henry’s passion and dedication to making his own way in the business world is nothing new. 

As a child, Henry was already dedicated to selling and working for himself. During his school years, he would sell lemonade and Pokemon cards at a roadside table, host garage sales, and sell food or magazines whenever he could to make money. He was fascinated by seeing money stack up, and has always aspired to becoming wealthy and successful.

His actions speak louder than his words when it comes to Henry’s dedication. After graduating from the University of Buffalo with a BA in Communication and working for corporate radio, Henry was all in on following his passions and becoming successful. He drove from New York to Florida to start his real estate venture right after obtaining his real estate license. After getting involved in the real estate game, he was presented with an opportunity to sell solar across the country in California. Without hesitation, he accepted the offer, packed his things, and drove cross country to take advantage of the opportunity. 

On top of dominating the solar industry, Henry has grown a stellar personal brand and helps brands and companies grow their brands by helping them to identify their mission statements, handle the marketing, and helping with brand development. But, like all successful endeavors, Henry is cognizant of the slow process necessary to gain traction and momentum. He’s very open to detailing the processes he’s gone through to reach his level of success. 

Henry knows that the path to success happens one day at a time. There have been many early mornings and late nights, sacrifice, failures, and changes in his mindset. Finding success as an entrepreneur requires a ton of effort, patience, and grit, and Henry possesses all of those attributes, and his work ethic and drive has allowed him to work at his goals day in and day out to find success in his businesses. The reward of building something that not only generates revenue but helps people is well worth the early days of uncertainty, Henry says. A massive key is maintaining faith in the baby stages of a company, as your big break could come just a few days after you feel like quitting but decide to keep pushing forward.

Today, Henry has a massive amount of knowledge and the skills necessary to be successful. But, starting out, he wished he knew two key pieces of advice: Invest in yourself, and be aware that it all starts with you. You need to take on good debt that results in cash flow, believe in yourself, make daily progress, and trust the long term process. Anyone can become successful once they acquire the right mindset and work ethic, and no one believes in that idea more than Henry. 

Henry can be reached on Instagram @henryaaronwestbrooks, or via email, [email protected]

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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