For the past year Gary Vaynerchuk has been stressing the importance of leveraging the power of audio as a form of media and marketing. The fact that people can “gain time” by consuming audio content like podcasts while there do other things like driving, working out or doing house hold choirs make creating an audio first, voice version of your content more important than ever. Never before has it been so easy to create essentially your own radio show, and now, unlike traditional radio, consumers have a chose of what type of content they want to consume and when / where to listen to it. Here is what Gary said about the power of Podcasts on his blog:
Podcasting and the rise of Alexa voice is here today. For the past 24-36 months, brands and individuals alike have gotten serious about audio. The problem is, there still isn’t a lot of great original content to consume which leaves a massive opportunity for those who can produce on another level. Think of it like Netflix, the companies that create the best originals are going to win. – Gary Vaynerchuk
If you are serious about building brand authority and legacy, creating an audio experience is a crucial part of your digital strategy. The opportunity is insane for you to capture market share and dominate a new and emerging medium for entertainment. The podcast trend isn’t new but it is quickly becoming more mainstream than ever with companies like Spotify and Google recently stepping up there game in the space.
If you want to learn more about starting your own podcast and how to get started please feel free to contact us today to schedule a strategy call. We have helped numerous brand get started using audio to market themselves and their companies.
Powerful Instagram Features Make Email Marketing Hassle Free
Your email marketing efforts will be hassle free when you make the best use of the powerful features of social media networks. You will be better off when you use Instagram for that matter. As you may know, Instagram is the most popular and extensively used social media network, all due to its useful and innovative features, especially for business marketers. With the help of these features you can:
- Create beautiful and extremely engaging email campaigns
- Be as creative as you can with the new and most innovative drag and drop builder feature
- Pick and use responsive templates according to your marketing need and purpose
- Ensure proven results and improve it constantly with A/B testing the subject lines and
- Gain more relevant and useful data to make more educated and informed decisions.
When you improve each single email at a time consistently you will be able to optimize your marketing efforts. You will also know the best time to send your emails to the customers as the latest algorithms will figure it all out for you.
The advanced tools, analytical reports and data will help you to increase the open rates of your emails by not less than 5 to 15%!
Social media marketing software
Apart from taking the help of professional social marketers such as Gramista, you must also use some of the best social media marketing software to be better off and make your marketing efforts much too easier.
There are lots of such tools and CRM software that will ensure that you get more social brand engagement or free.
One such tool that you can use is Bitrix24 that will work equally well with Facebook pages and comments along with several others such as:
- Facebook Messenger
- Facebook lead ads
- Skype and more.
This tool is currently used by more than 4 million marketers. This tool will work natively or through Microsoft Bot Framework.
There are also several other tools that will allow you to manage all social communications from one single place irrespective of the social network or messenger used by your customers. These are:
- InviteReferrals which is a referral marketing software that is easy to setup
- Hootsuite which is the most widely used tool to manage social media
- Zoho Social that allows to schedule and manages unlimited posts and social networks
- Buffer to track, plan, analyze, schedule, and engage from one dashboard.
There is a huge list of such tools and software to use which you should choose after consulting with a professional to gain the best results from your social and email marketing.
Impact of Artificial Intelligence
Artificial Intelligence since its arrival has created a significant impact on the information and internet landscape, especially in social media. It is Artificial Intelligence that has also had a significant impact in email marketing in 2018, which has made this already powerful and effective mode of marketing all the more important to consider.
Well, if you are new to it then you may not consider AI and email marketing together but for professional marketers AI plays a significant role when it comes to integrating social media and Instagram with their email marketing campaigns.
If you look at the most basic level of the matter you will see that AI has:
- Improved the email marketing mechanics
- Facilitated A/B testing
- Ensured smarter and better audience segmentation
- Provided immediate benefits by optimizing marketing strategies
- Helped in meeting varying needs of different customers
- Ensured that the right content is sent to the right people as the right time.
On the other hand, if you look at the more advanced side of AI you will see that it has actually:
- Optimized the email content for precise audiences
- Enhanced product campaigns and
- Helped in personalizing email content as per the need of the individual customer.
Therefore. AI is strong stuff that will help you a lot in your email marketing and social media marketing depends on the amount of information you can feed it from the sales and your CRM systems.
Treat as complements
You will gain the maximum benefits and also make your social media marketing effort hassle free only if you complement email and social media with each other. This is important to do because one is good and the other is weak.
Therefore, the combination of the two, often called cross promotion, will ensure that you build one channel to others. There are different ways in which you can cross-promote the channels such as:
- By using organic social posts
- By using paid social ads and
- By promoting your lead magnets.
This will help you to grow your exposure which will in turn increase the chances of growing your email subscriber list. All you need to do is create a proper plan to target your customers and design a valuable lead magnet.
Using email to build social reach
When you use email and social media you will have both strategies working in both ways eventually helping you to reach your primary goal.
- This integration will help you to improve the results and consequences of your email campaigns ensuring that you use the social media contents in the best possible way.
- This will in turn help you to strengthen your relation and communication with both your email subscribers and social media followers.
You will know about your subscribers and deliver them with the best content that will urge them to follow you on social media. This will enable you to stay in touch with your followers who can be your prospective clients. Therefore, make sure that you:
- Show your social content in your newsletter
- Invite the subscribers to share your email
- Add social share buttons in the thank you page and
- Retarget the subscribers with the CTA buttons who visited your account.
With these steps you will be able to remove the common artificial barrier between your customers and your brand that may potentially bridge the path of conversion that you want to follow without requiring to throw ads at random to the social media users.
Meet Lanfranco Pescante: The Entrepreneur That’s Taking Over Florida’s Restaurant and Nightlife Scene
Lanfranco Pescante is one of the two owners and managing partners of the Nocturnal Hospitality Group. At only thirty-three years old, Mr. Pescante has a vast Nightclub and restaurant hospitality background, stemming back to his childhood in Italy where he moved from at age seventeen, alone, to follow the American dream.
Mr. Pescante began his journey as a dishwasher and worked his way up the ladder. He worked every single position in a restaurant and bar, moving up faster than anyone else in the industry. Along with his long time best friend David Anderson, he created the company that revolutionized events in central Florida and has produced countless events with artists ranging from Nelly to Avicii, in accordance with upholding profitable day to day venue operations.
His fairy tale success story began with 1000+ guest house parties, dating back to the early 2000’s. They became so popular and organized with bartenders, valet, security that they had more people than clubs.
From the very start, Mr. Pescante has always loved the industry, and knew that he wanted to form a part of it.
What sets Mr. Pescante apart are his people skills and ability to manage. He excels in the financial and operations side of the business, and is an ideal figure head of the company. People love him because he is genuine and humble and never forgets where he came from. He also is a strong leader for his team, willing to jump in for any position, if needed. He leads by example and rolls up his sleeves when the time is needed. But what sets him apart the most, is that no matter what, he doesn’t give up.
When it comes to the question of what he wants his legacy to be
He currently has two more top-notch projects opening in early 2020.
Mr. Pescante is the definition of a leader. He has led himself and those around him to success through the widely successful Nocturnal Hospitality Group. He fought relentlessly for his American dream, and without ever giving up, made it happen.
To follow this entrepreneur’s journey, please click here.
Style Editor, Madison Russel Gives Insight on Dominating the Fashion Industry and Staying Relevant.
Madison Russell is a 25-year-old style editor and dog mom living in the Big Apple. Over the years, Maddison has pushed her way up through the ranks and now oversees fashion content at One37PM.
Through her content, she has inspired a lot of young individuals and given them the knowledge required to venture into the unforgiving fashion industry.
In this article, Maddie shares unique insight into growing and staying relevant in the fashion niche.
We all have that one thing that drives us to do remarkable things, you know! That thing that gives us the required motivation or pushes we need to set out on daring adventures.
Well, Maddie’s inspiration to tread the fashion industry came from her mother.
As a child, Maddie always watched her mother assemble outfits in front of her full-length mirror. The beautiful colors and designs fascinated Maddison. As Maddie grew, she signed up for ballet classes and spent most of her time in the theatre. Being surrounded by tutus and Dior gowns nurtured her love for beautiful things.
“The art of clothing and personal style is ever so captivating.” – Maddie.
The fashion industry, like any other creativity-driven niche, runs on authenticity, Maddie explains that Consumers are getting smart; they are tired of seeing the same old trend and now prefer uniform dressing and minimalism.
“Today, the fashion industry is going through a funny shift, and the only way to truly carve a name for yourself self in this niche is by being authentic, love what you do, and feel comfortable in your clothes.” – Maddie
With this in mind, you can conquer the world.
Ethical values are definite rules and virtues we live by and apply in our daily activities to help up succeed at what we do.
To Maddie, the only virtue that she requires is Hard work. She shares with us that as an editor, being a people person is essential.
You’ve got to tolerate everyone, work with them, and oversee all their work activities. Of course, all these require an ample amount of work and effort.
Knowing this, Maddie has trained herself to focus and put in everything she’s got into her Job as an Editor. She also possesses an eternal sense of gratitude for the opportunities that have come her way.
Her endless strive to do more got her a job at one of the most prestigious digital publications in the world.
When she is off work, Madison loves to walk her dog and go on branches. And to keep off stress, she engages in long yoga sessions and reading.
She might not act like it, but Maddie is an introvert. She gets her energy from being alone or having one-on-one conversations with people instead of talking in big groups.
Madison values time for meditation as it helps her release any negative thoughts she might have been holding back.
On a Parting Note…
The fashion industry is one that doesn’t tolerate minor setbacks or lack of creativity. And Maddison has seen that for herself. Here are some words of advice from her to anyone just starting in this niche;
“In this world of trends and people telling you what to like, you have to look within yourself and finds what gives you joy. Remember that people’s insecurities make them say and do awful things. It’s not your fault.
Finally, remind yourself how far you’ve come and why you’re passionate about it in the first place. Amidst the late nights and early mornings, keep your heart strong.”
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