For the past year Gary Vaynerchuk has been stressing the importance of leveraging the power of audio as a form of media and marketing. The fact that people can “gain time” by consuming audio content like podcasts while there do other things like driving, working out or doing house hold choirs make creating an audio first, voice version of your content more important than ever. Never before has it been so easy to create essentially your own radio show, and now, unlike traditional radio, consumers have a chose of what type of content they want to consume and when / where to listen to it. Here is what Gary said about the power of Podcasts on his blog:
Podcasting and the rise of Alexa voice is here today. For the past 24-36 months, brands and individuals alike have gotten serious about audio. The problem is, there still isn’t a lot of great original content to consume which leaves a massive opportunity for those who can produce on another level. Think of it like Netflix, the companies that create the best originals are going to win. – Gary Vaynerchuk
If you are serious about building brand authority and legacy, creating an audio experience is a crucial part of your digital strategy. The opportunity is insane for you to capture market share and dominate a new and emerging medium for entertainment. The podcast trend isn’t new but it is quickly becoming more mainstream than ever with companies like Spotify and Google recently stepping up there game in the space.
If you want to learn more about starting your own podcast and how to get started please feel free to contact us today to schedule a strategy call. We have helped numerous brand get started using audio to market themselves and their companies.
10 Misconceptions About Influencers By Savannah Grace
Ever heard of the saying, “All that glitters is not gold”? Well, no one knows the reality of these words better than Savannah Grace. While many of her peers grew up enjoying every minute of their childhood, Savannah did not. She was born with Sensory Processing Disorder a condition that causes people to overreact and respond abnormally to sensory information. As a child, Savannah had few friends. She, however, was able to overcome the disorder and the stigma that tugged along, to become a renowned social media influencer.
At the age of 11, Savannah Grace was already on TV and she has been in the limelight since then. After being in the show business for quite some time, she knows very well what the industry is all about. In her own words, she says, “Being perceived as a social media influencer can have a negative connotation to it”. In the following article, Savannah talks about 10 common misconceptions about influencers. She goes ahead to demystify this misunderstood business and to open up the fact that influencers are real people with real lives.
- It’s an Easy Job
Being an influencer is actually very hard work. There is a lot of work that goes into being an influencer. You have to schedule specific times to post, learn what’s the correct amount of times you should post a day, how to research popular hashtags, and also learn how to edit content which can be very time consuming and challenging. You need to learn how to land brand deals, learn to negotiate, and most importantly staying active across all your social media platforms. These platforms could include YouTube, Instagram, TikTok, and live streaming apps such as MeetMe. Being a freelancer is not just any other job, it is a constant cycle of strategizing and making business decisions to stay relevant in the industry.
- Friends and Family Are Always Supportive
About this, Savannah says, “Honestly, some family members still don’t understand the influencer industry.” Since being an influencer means giving up part of your social life, many of your “friends” will abandon you. They might not do so willingly, it is just that they don’t know how to deal with what you do. For example, while on a trip with friends or family, influencers will take these opportunities to create content like take lots of selfies, portrait photos and maybe even live stream their activities. It is easy for those watching to consider these actions as being self-absorbed. A lot of the time this results in people criticizing influencers, some will even go as far as to distance themselves away because they feel uncomfortable. More often than not, an influencer struggles to find people that support their careers without being quick to judge.
- Everything Is What It Seems
Like Hannah Montana, most social media kids live double lives. There is the person that everyone sees on social platforms, then there is the “normal” person that lives life in all its normality. What you are seeing on social media is their career side of their lives. Off social media they still live regular lives, most of them still go to school, have families, and also have hobbies just like normal people do. For Savannah, juggling school and work were difficult. She says, “It’s much different from having an after school job. It’s something that becomes a part of you.” Balancing can bring a ton of stress, especially on teens.
- You Are Loved by All
The reality is that social media influencers are more prone to getting bullied than regular social media users. Being on popular pages or growing up in a small town where everyone knows you can have its fair share of downsides. With more followers comes more bullying. The more people you have looking at your social media, the more exposed you are to being bullied. Luckily some platforms like Instagram has put in place new features to block negative comments, but they still pose a threat.
- Being an Influencer Is a Way out from Getting a Real Job
Most people view influencers as high school or college dropouts who just want to be famous. Savannah is asked frequently, “What is it that you do and what are your goals in life?” Which is another way of saying, “I don’t understand what you are doing or how you can make money from this long term”. The truth is, not all, but many of the influencers you ‘know’ are still in school, or have a business they run that does not need a college degree. Many influencers have their own clothing line, cosmetic brands, books, etc. Some like Savannah Grace is focusing on getting a college education alongside their online career as an influencer to create multiple streams of income.
- Influencers Have No Private Life
Despite popular belief, social media stars are not on their phones 24/7. They set aside time for other activities, hobbies and family. Just like you would do with any other job that you would have, so is it with social media influencers. Savannah says, “You would be surprised how many influencers keep relationships private and away from the public.” Influencers do have privacy in their lives, they just have to work a little harder to keep it that way.
- Social Media Stars Have No Social Skills
Don’t think that because some influencers that do their own social media work that they don’t have social skills. What you don’t know is that many brand deals and collaborations require interviews and meetings which of course demand good social skills to secure. Savannah started booking her own deals by age of 15. Just like it did for Savannah, being an influencer gives kids opportunities to learn business and management skills at a very young age. As influencers start to grow, they then begin to work with managers and agents. It’s not uncommon to see influencer have a large team of people surrounding them to help them build a successful brand.
- The Business Is All Drama
With all the scandals and breakups you hear about blasted through the internet, it is easy to believe social media celebrities are infatuated with drama. That is only a small portion of the pack. In Africa, you will hear the saying, “Every market has a mad man.” That is why among many sane influencers, we don’t affiliate with those who are all about the drama. There will be those will go as low as to fake cry on YouTube for views or even fight publicly for clout. However, most influencers are serious and are very mature people that are focused and driven to spreading positivity to keep their followers feeling empowered; Which is why Savannah uses her YouTube channel to spread positive messages.
- Influencers Just Use Each Other To Grow
About this, Savannah says, “We are not out for each other’s fame or to see who will gain the most subscribers. I have made some of the best friends I will ever have through social media and we work together as a family. We are always there for each other and want others to succeed. At events like PlayList Live or VidCon, we all get to be together at once. It is the time that we all get to share what is very precious to us and I wouldn’t trade such moments for anything.”
- They Are Super Rich
Most influencers invest in their careers for many years before they ever “make it”. Those teeth whitening companies don’t pay out big bucks. Like any other career path, it takes time and hard work to make the desired income. For many of the stars you see out there, social media started out as a hobby. As the passion grew, they made a conscious decision to turn it into a career.
19 Year-Old College Drop Out Blake Wynn Turned CEO is Changing How Companies Use Influencer Marketing
Blake Wynn is 19-Years-Old and dropped out of Fordham University in NYC to become the youngest CEO of a sports marketing agency that already has over 30 NFL clients. @Bwynnsports helps professional athletes, famous musicians and very notable public figures get brand deals, endorsements, appearances and paid promotions. Blake’s entrepreneurship tendencies began when he was just 11 years old. He’s had multiple business since then and remembers paying taxes for the first time when he was just 13 years old. By the time Blake hit high school he was considered an influencer and had amassed well over 600,000 followers across Instagram and YouTube combined.
This large network allowed Blake to start working with companies like Stock X, Under Armour, Puma and other sneaker brands. Since athletes are interested in sneakers and street-wear they would always ask Blake if he could get them the latest sneakers. This business got so large it was overwhelming so Blake had the idea of just helping athletes get brand deals themselves instead of going through him directly. Now he’s running @Bwynnsports as the youngest CEO in the sports marketing space.
Dropping Out To Follow His Dream
According to Blake dropping out wasn’t a hard decision. It was more of a decision based on time. Since he was doing quite well working for himself, he didn’t see the need to get a degree in order to work for someone else He said “I’m wired in a way where I physically don’t have it in me to work for someone else. I’d rather work to build my dream not somebody else’s dream. You only have one life and Blake takes that literally. You can tell he is different from most people his age and is on a great path. By building a personal brand for himself, Blake been on a world tour and visited 28 cities within 32 days meeting over 10,000 people in 2017
View this post on Instagram
I can’t thank the bro @pullard enough… so beyond humbled to have him do a “jersey swap” with me. I’m not a player, but if you dream enough you can do anything. I know I’m not going to be an NFL player with my own jersey, but all it takes is a little creativity, and there you have it! At 17 I’m on the field to do a jersey swap🙏🙏. For real though everyone give @pullard a follow, best sneaker collection in the league 👀🔥 #NFLjerseyswapISH
Blake’s Three Biggest Keys to Success
- Doing something that makes you happy.
- Take calculated risks
- Managing the rewards of risk
Doing Things Different
The success of Bwynnsports can be contributed to the fact that Blake does things very different compared to other sports marketing companies. For example, Bwynnsports is a non exclusive sports marketing agency whereas most others are exclusive. Another thing that makes Bwynnsports different is that they are a lot more honest than other companies and only do brand deals that both the clients and the brand like.
Some advice Blake had on the interview includes:
- If your chasing the dollar you start practicing business in a way that isn’t sustainable in the long run
- You need results
- Build a personal brand – if you can make it – start scaling it
How Serial Entrepreneur Ryan Gilpin is Helping Thousands of People Transform Their Lives
Ryan Gilpin is a young serial entrepreneur who has found success in Forex Trading. For four years, he has been dedicating his time and energy into foreign exchange trade and has cultivated a skill that has made him a force to be reckoned with and a powerhouse player in the Forex Trading industry. He isn’t interested in making a quick buck, he’s more concerned with changing thousands of lives by helping others create financial wealth that lasts them a lifetime. During his interview, he gave valuable insight on what it means to make your money work for you. He also explains how his background and life experience makes him a valuable asset to the Forex community.
From a College Dropout to a Major 6-Figure Earner
Gilpin attributes his early life struggles to his current success. His resilience, strength, and passion can be seen throughout his online brand. As a college dropout, he knew that life could be hard for him, but he also realized that it was up to him to make a better life for himself and his family, so he began investing his time, energy, and money into powerful wealth-producing engines that could help him sustain his livelihood and live a rewarding life. This engine gave him the power to leave his 9 to 5 job where he was making a meager $9,000 a year, to pursuing a career where he could make thousands of dollars a month! “When I was able to walk away from my job making $9,000 a year, I knew that entrepreneurship was right for me.
I realized after three months of training that I wanted to pursue [this opportunity]. I was able to open my second Forex trading company called Technical Prosperity where I can help others succeed in the Forex trading marketplace.” He also mentioned how his self-taught trial-and-error approach has gained him an edge in the industry. He says, “I’m self-taught as a trader, I didn’t have a mentor for guidance. I learned through trial and error.” He believes that his approach offers a valuable prospective to anyone who’s interested in Forex trading, and he claims that his strategies has helped newcomers “touch the charts” and become successful in currency trading.
Since 2014, Gilpin has been committed to climbing the charts in his chosen industry and he believes that his decision to drop out of college hasn’t hindered him from creating a rewarding life, in fact, his decision to drop out of college is what pushed him to seek financial independence, entrepreneurship, and wealth. “As a college dropout, entrepreneurship caught my attention as a way to make more income.”
The Proof Is in the Results
His track record speaks for itself. When it comes to proving his credibility in the foreign exchange industry, he says that he would rather show it, not tell it. For anyone who is interested in learning the secrets of success in the Forex trading market, he invites them to check out his testimonies and results. “I’m able to show people how to be successful not just tell them. My track record and results speak for themselves. I’ve created tons of 5-figure, 6-figure, and even 7-figure earners and they’ve quit their jobs and been able to take care of their families.”
When asked about his future goals for his online brand, he said that he planned to take his business to another level. He wants to reach millions of untapped potential by hosting seminars and building a strong international audience. His advice to other young entrepreneurs who are looking for success in the world of Forex trading: “Everything comes down to skill and you must be coachable. You want to put in money that you can afford to lose. To be able to do what I do, you need to build the skill and it will take time. “
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