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Influence

Gary Vaynerchuk wants you to start a Podcast

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For the past year Gary Vaynerchuk has been stressing the importance of leveraging the power of audio as a form of media and marketing. The fact that people can “gain time” by consuming audio content like podcasts while there do other things like driving, working out or doing house hold choirs make creating an audio first, voice version of your content more important than ever. Never before has it been so easy to create essentially your own radio show, and now, unlike traditional radio, consumers have a chose of what type of content they want to consume and when / where to listen to it. Here is what Gary said about the power of Podcasts on his blog:

Podcasting and the rise of Alexa voice is here today. For the past 24-36 months, brands and individuals alike have gotten serious about audio. The problem is, there still isn’t a lot of great original content to consume which leaves a massive opportunity for those who can produce on another level. Think of it like Netflix, the companies that create the best originals are going to win. – Gary Vaynerchuk

If you are serious about building brand authority and legacy, creating an audio experience is a crucial part of your digital strategy. The opportunity is insane for you to capture market share and dominate a new and emerging medium for entertainment. The podcast trend isn’t new but it is quickly becoming more mainstream than ever with companies like Spotify and Google recently stepping up there game in the space.

If you want to learn more about starting your own podcast and how to get started please feel free to contact us today to schedule a strategy call. We have helped numerous brand get started using audio to market themselves and their companies.

Anthony Delgado (born February 6, 1986) is an American software developer and internet entrepreneur widely known as a professional hacker in the developer community. Anthony Delgado has won numerous hackathons sponsored by Fortune 500 tech companies like Google, IBM, Intel, Facebook and Microsoft and hosted by organizations including Rutgers University, the New Jersey Institute of Technology, the AT&T Developer Summit in New York City.

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Entrepreneurship

How Important Is Your Story When Building Your Brand? A Storytelling Expert Explains

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I recently interviewed Celinne Da Costa, a Brand Story coach who helps visionary leaders and entrepreneurs master the art of storytelling.

Celinne has worked with leaders and entrepreneurs all over the world, including Fortune 500 companies, to create content that deeply connects with their audience, build unforgettable brands that sell, and scale their business with impact.

There are countless brands out there competing for consumers’ attention. To stand out in this sea of sameness, you need to capture people’s attention by differentiating yourself with what no one else can copy… your story.

Celinne shares how you can leverage your story to create a brand that resonates (and sells!) today:

 

Understand your hero’s journey

If you want your audience to stick around and remember who you are, you need to take them through a compelling journey full of insights, lessons, and emotions.

That’s where your hero’s journey comes in — it is the narrative that shows your audience who you once were, what drove you to a point where you realized you had to change, the breakdown/breakthrough that caused you end up where you are today, what obstacles you had to overcome to succeed, what you achieved as a result, and how you can guide others through a similar transformation.

Your hero’s journey is the foundation for your brand so make sure you understand it. Most importantly, know how to explain it to your audience in a way that keeps them engaged and invested in your brand.

 

Get crystal clear on your vision

You may spend a lot of time doing things — running a business, paying bills, creating content, marketing your products or offers, and so on — but how much time are you spending connecting with your reason “why”?

I’ve seen so many entrepreneurs get incredibly stuck because they disconnect with why they started their business in the first place. They stop attracting clients, making as much profit, and get snuffed out by their competition because they’ve lost touch of what makes them unique.

Your vision is your compass. Get clear on why you do what you do, who you’re doing it for, and what the transformation that you’re providing for your audience is. Once you do, then you can wrap that vision around a story that captures your audience’s hearts, connects them to you, and moves them to action.

 

Find the connection between your journey and your business goals

It’s not enough to know how to tell a story. If you want to build a brand that people remember for years to come, you need to be strategic about how you tell that story.

Once you’re clear on your hero’s journey and your vision, it’s time to put that into practice by aligning your brand’s story with your business goals. For example, if you’re a business coach and you’re selling a program about problem-solving, then you need to share stories (in both your personal life and career) about the many times where you were able to a find solution where others thought there was none. Something like that.

This will help reinforce your credibility and expertise with your audience while also making you relatable and memorable.

 

Tell stories that give value

Whenever you share a story, your audience should walk away with value. Your brand story is not meant to be a sob story or a long narrative that people get lost in. Be clear on what you stand for, your values, your ideal audience, and what you can offer them, and make sure that your content communicates that.

When storytelling, respect your audience’s time by giving back to them: this could come in the form of inspiration, an opening for connection, a fresh insight, or a list of tips they can apply to solve their problem. This will train your audience to always look out for and consume your content, and become loyal to your brand as a result.

 

Share your story with the world

Now that you understand your story and how to use it to grow your brand and business, it’s time to get it out there in the world. Your brand is as powerful as it is known, and that’s why publicity is your friend.

Your story will take you far when it comes to getting featured on publications, interviewed for podcasts, growing your following, etc. The better you learn to package and market your story, the more attention your brand will get.

To build a powerful brand, you’ll need to be remembered and admired for what you do, as well as how you make people feel and the transformation you bring into their lives. That begins with the story you choose to tell.

 

Celinne’s bio:

Celinne Da Costa is a brand story & life design coach for visionary leaders who want to master the art of storytelling so they can deeply connect with their audience, create a captivating brand that sells, and scale their business with impact.

Since leaving corporate America to design life on her own terms, Celinne has helped her 6 and 7 figure clients become confident leaders with powerful stories, influential brands, international media coverage, and thousands of raving followers.

Celinne graduated from University of Pennsylvania, is a master NLP Communication practitioner, and a certified Life, Social and Emotional Intelligence, and Motivational coach. She has visited 50+ countries and now travels full-time while running her business.

Celinne has been featured in major publications around the world, including Forbes, Entrepreneur, and Business Insider, and has a loyal community of 50,000+ dreamers following her adventures around the world. Follow her epic story on Instagram, Facebook, and Twitter @CelinneDaCosta.

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Entrepreneurship

How David Has Helped Over 1 Million Customers Last Year by Resolving Over $100 Million in Credit Card Debt

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Did you know that a significant portion of what you will pay to clear your credit card debt is interest, penalties, and unrealistic fees? According to financial technology expert Anthony Sarandrea, the majority of Americans with credit card debt have already paid back the principal of what they owe. This was one of Anthony’s greatest concerns when he and his partners decided to take action. The result of their ingenious action was relieving more than 1 million US citizens of $ 100 Million in credit card debt – in 2018 alone. But wait, how can someone make such an audacious claim (especially when it involves credit card debt)? Well, since it is not like us to leave such matters hanging, we delved into the claim and discovered Anthony Sarandrea and companies? action’ – David. Don’t get it twisted yet, David is not a person. So what is he?

 

David at a Glance

 

Popularized as the “TurboTax for getting out of debt”, David or UseDavid.com is an online debt relief platform. It was brought to life by a team of former bankers and top-notch financial technology professionals. David’s specialty is helping Americans resolve at least 33% of what they owe in credit card debts. Currently, in its 5th year of operation, David is a preferred choice by many among all other consumer debt relief methods available in the U.S. Like you, we wanted to know why. We, therefore, talked to Anthony Sarandrea, one of the brains behind UseDavid.com and compiled this article for you.

 

How David Resolves $100 Million in Credit Card Debt a Year

 

When you visit UseDavid.com, what you see is a beautifully designed platform with an approach to finances and the realistic possibility of freedom from consumer debt. What you can’t see, however, is the rich network of real people that Anthony Sarandrea and his team created. Over the years, David has established strong working relationships with bankers and other lending institutions. This, Anthony says, is David’s leverage and a crucial tool in executing its debt relief strategies. David uses these relationships to negotiate debt relief offers.

 

From the Comfort of your home

To use David, all you need is a computer or smartphone and some internet connection. You can sit down in the middle of cooking your dinner, ask David to take care of your credit card debt, and go back to making dinner. Once you enroll in UseDavid.com, the platform asks for some information about your credit card debt situation. You will then be notified how the platform will get you out of the woods, and how much time it is going to take. David will also stop the accumulation of interest on your debt so that you don’t have to pay more than you rightfully owe.

 

Who is Eligible to Use David?

Anyone can use David to gain control of their credit card debt situation. Why should you pay more that you rightfully owe while you can use David to change that? The best part of it is that you will not be required to pay anything upfront when you sign up on UseDavid.com. Anthony and his team understand that you need to save money, so they don’t expect you to dig deeper into your pockets to access their service. They make money by keeping some of the amounts David is able to save you. Since all of us could do with some tips to make the right financial choices, David goes an extra mile to show you how you can stay clear of debts in the future. If all these sound like a good idea, you are eligible to use David.

 

Anthony Sarandrea might not have fully imagined the implications of the idea to create David. Today, on the other hand, he wishes he would have thought about it earlier. David is currently the most shared debt relief method on social media. Having already helped over 1 million customers last year, Anthony and his team are looking forward to more success this year. We have looked into UseDavid.com and pored through the financial sense it makes to sign up on the platform – it is worth your time.

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Influence

Interview with Brendan Meyers

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On this episode of the Disrupt Podcast we talk to Brendan Meyers.  Brendan started his career in digital marketing as an influencer, growing 1 million followers on Facebook in 6 months. Since then he has  accumulated over 350 million views and 2.5 million followers across  social media. Brendan shares why all you need to succeed is wifi and a dream.

Follow  Brendan Meyers on Instagram: https://www.instagram.com/thebmeyers/

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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