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Getting Started and Making the Most with Instagram Advertising

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Marketing the product and promoting the brand is the most crucial part of any business to succeed. Given this present world of digitization in business, social media marketing is the prime requirement for any business to make a better impression online and in the minds of the people.

There are several different social media channels that are available out there which you can choose for your business marketing purposes. However, you may be aware of the fact that most of the business owners of today rely on Instagram to make the most of the social media and their followers. This is because:

  • The platform has the largest number of followers than any other social media platform.
  • The most important reason that this platform is the hot favorite among the business is that it is an exclusive platform for sharing photos and videos.

This means that the businesses can present their products using some of the most eye-captivating photos of it and at the same time reach out to a larger section of the social media followers. In both forms, your business will be benefitted immensely and gain a large number of highly engaged followers who may visit your site to know more about the product and make a purchase.

Using Instagram advertising

Simple and easy as it may seem, Instagram marketing is not at all easy. You will need to consider a lot of factors and at the same time create the best strategy to make your efforts count and your campaign a success.

There is no better way to achieve success in business marketing without advertising your product and brand. Traditional advertising forms are no longer effective as it was before with the advent of online and digital marketing.

In this landscape, success can only come when you use the most popular channel for marketing and advertising your products, and there is no better channel than Instagram for that matter. This is because the platform offers a lot of tools and features to the businesses especially and one such is Instagram advertising.

  • Instagram advertising offers brands with a unique opportunity to engage with their target audience.
  • These Instagram ads appear in the feeds like any other standard posts and that is why these are not as obvious as the typical ads or disruptive as it is.
  • These ads also provide businesses with the most natural way to encourage their users to learn more about the business as well as their products.

Quite naturally, these Instagram Ads feature is the most useful and effective one for businesses, small startup or a large group of organizations. What is more, this popular platform is often recommended and used by professional marketers as you may see in sites like https://blastup.com/and others.

Therefore, if you are thinking on the lines of using Instagram to utilize your social followers for your business purpose, you are actually thinking the right way. If you follow the best Instagram practices and procedures, you will surely have the success that you may not have imagined before.

Creating an Instagram Ad

You will find that creating an Instagram Ad is not very difficult as you may think. If you are aware of the Facebook Ad set up, you will already be acquainted with the drill. This is because setting up the Instagram ads is typically done through the Facebook ad platform.

In order to create your Instagram ad, you will need to use any current Instagram post that you intend to promote or even create a new post. For new post creation, you will need to use the Facebook Ad Manager.

On the other hand, if you have never run any ads through Facebook before, you will need to follow a different approach.

  • You will first need to set up an account.
  • You will then need to claim your Instagram Business account.
  • Lastly, you will need to link your business account to your Facebook page.

If you do not know how exactly you can claim your Instagram account, here is the process that you should follow:

  • Go to your Business Manager
  • Find the menu on the left side of the page
  • click Instagram Accounts
  • Then click on Claim Instagram Account
  • Add your account info and
  • Click Next.

It is important in this regard to make sure that while you create your Facebook Instagram ads you pick a clear objective for your Instagram advertising and also name your ad campaign.

Options to choose from

Ideally, Facebook will offer you several different choices while creating your ads but Instagram advertising on the other hand usually includes only a few advertising options. However, in order to make sure that you are moving on the right track with your advertising objectives, you should consider the following options to choose the right one according to your business, your product, your target audience, and their demands:

  • Reach of your posts
  • Traffic to your site that you want to gain
  • Type and extent of brand awareness you want to create among the followers
  • The app installs
  • The engagement level you want to ensure
  • The video views you want to generate and
  • The conversions rates you want to achieve.

When you are clear about your advertising objectives, it will be easy to create your ad and it is only then you will be prompted to name your advertisement set.

For example, if you wish to gain more traffic and choose the Traffic option, you will be prompted to select a specific destination for your traffic as well. Facebook will allow you to select between an application and a website.

Ending up with the content

The last stage of creating your Instagram Ads is to select the perfect content that will resonate with your target audience and their queries. Make the content engaging and appealing by not only including the best photos of your products but also by adding a human side to it, such as the behind the scene clips of a worker working on the product.

All these strategies will make your Instagram ads successful and a hit!

This Guest post is written by Simon Morris, he is a freelance writer. He has written a unique and very interesting article on various categories such as Travel, Lifestyle and currently associated as a blogger with various industries.

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Business

Daanish Azim – The Phonepreneur

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Earlier this week I was able to sit down with Daanish Azim as we discussed his journey and how he got to where he got today.

  • Hey Daanish, how old are you, where are you from, and what is it that you do?

I just turned 23 years old last month, I’m from Chicago, IL. I Currently run few online businesses such as an amazon dropshipping store, I’m building up an entrepreneur clothing brand, and I resell phones for profit as well as teach others my methods on how to flip phones for profit.

  • What was the first entrepreneurial experience you had that you can remember?

The first entrepreneurial experience I would say I had was buying and reselling phones when I was around 17/18 years old just so I can make some extra income so I can help my dad as he was going through some job issues. But as my first business owner venture, I would say it really began with joining a network marketing company.

  • When did you know that you wanted to work for yourself and go a different route?

I knew this at a pretty young age, but it wasn’t really until my last year of high school, that I really started studying the number of people who went to college and the amount of debt they took on for college and how long it took people to actually pay back all their student loans while they were maybe even working at a job they don’t even like. This is when I knew I had to figure out ways to work for myself and take a different route than the majority of people. Also, a quote that really stuck with me that I heard from a successful multi-millionaire was “watch the masses, do the opposite” this quote till this day sticks in my head.

  • How did you get into flipping phones?

It honestly happened pretty randomly, I was always amused by the fact of flipping things to make a profit rather than just working a job to make $10/hr(or whatever per $/hr). So as I was one day looking to buy a new phone I found a nice phone at that time called a Moto X for like $150 which I knew was a good deal, so I ended up driving about an hour with my dad to go buy the phone, pretty randomly I decided to list the phone for like $280 on eBay the next day and literally the phone sold within 24 hours of my eBay listing and I was in shock. Imagine I bought a phone for 150 and sold online for 280 without much work or time involved and netted about $100 profit on that one sale, that’s when I knew there was money to be made with flipping phones and that’s how my journey started with this side hustle!

  • How have you had so much success in your industry? 

In simple terms I was able to figure out how to flip a phone for a profit and by doing it enough times and learning through trial and error I was able to understand this hustle A-Z and by now I’ve been able to buy well over 300-400 phones in the past few years and flip them for a profit and done well over 150k in sales with it while never having a warehouse or shop or anything, just straight out of my house mainly just leveraging my phone to do it,  And now I’ve been able to start teaching some students 1on1 and coming out with a course soon to teach people how to resell phones for a profit to make additional income.

  • What would you say your 3 core values are? 

My 3 core values would have to be integrity, responsibility, and self-improvement.

  • How have you leveraged personal branding and social media to grow your business?

I had just opened up a business Instagram page like less than 2 years ago and I’m so glad I did. By posting content and being my true-self and connecting with others it has helped in many ways. I’ve built some great connections with other like-minded individuals, been able to partner up with other people just leveraging my personal brand as well as being able to take on a few students who I’ve never met but  just by leveraging and building up my personal brand it has given me so many opportunities and been able to connect and make some great friendships through it.

  • What advice would you give a young person looking to get started in entrepreneurship?

One of my biggest advice would be to just get started! Most young people tend to think more and act less. I would also tell them to focus more on self-education and first start by investing into themselves and start to go to any entrepreneurial events they can get a chance to go to and try to find a mentor/coach who is where they’d like to be and is willing to guide and help them.

  • What do you want your life to look like in 5 years? 

5 years from now my goal is to be totally financially independent, making a positive impact, speaking on stages, helping my parents in any way, having a partner, traveling the world, giving lots back to charities, and just overall being fulfilled while still chasing a bigger dream and vision for myself.

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Business

Things to Consider While Calculating Premiums

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If you are looking for an insurance policy, you need to look at the factors that insurance companies take into account to calculate the price of the premium. When you pay for the policies for your home, auto or life, you get coverage for the things covered in your policy. The different factors that are based on the price of insurance are the age of the underwriter, the amount of coverage you need, the type of coverage you are looking for, the area where you live, your personal information and other similar factors.

How to Calculate Insurance Premiums?

While calculating the insurance premium. You should keep in mind the following things through which you can low down the cost of your insurance. When calculating the insurance premium, Insurance Company London considers the following factors;

Your age:

The age of the driver matters much. If you are an experienced driver you can get the insurance of the car at a very reasonable rate. But in case, if you are a young driver then you should be aware that the new drivers have to face the things that keep up the insurance premium. Because young drivers have no experience. Your age is an important factor that the insurance companies take into account to predict the number of years you are going to use the insurance premium. If you are buying health insurance, you need medical care a lot more time if you are older in age compared to the one who is younger. The premium for older people is generally higher while for the younger they are quite cheap. In addition, teenage drivers have to pay more premium prices as there are more chances to face damages because of the accidents.

The type of coverage you want:

While taking the insurance coverage, you should be conscious that what type of insurance coverage suits that meets all your needs and complete the requirements. Generally, insurance companies offer you a lot of options when you are looking for an insurance policy. If you buy basic insurance coverage, the policy you buy will be much cheaper. On the other hand, if you buy comprehensive coverage, your premium would be expensive.

The amount of coverage: your premium price is based on the amount of coverage you buy. If you buy less coverage, your premium would be cheaper. If you buy auto insurance, and your deductible is higher, you have to pay less for the premium no matter what amount of coverage you buy.

Personal information:

While picking the insurance, you need to give all the personal information to the insurer. When you are shopping for an insurance policy, Insurance company London consider the factors like driving record, your yearly claims, age, gender, marital status, hobbies, the area you are living in, lifestyle, your health, medical history of your family, smoking status, etc.

How You Can Lower Your Insurance Premiums?

Insurance agencies are about assessing and managing the risks. The higher the hazard, the higher the premiums. In any case, there are approaches to bring down your premiums.

One way is to bundle your protection. For instance, on the off chance that you have your auto, home, and life coverage strategies with one organization, you’ll likely fit the bill for a markdown.

Obviously, you can set aside cash in the event that you lessen your inclusion (e.g., increase your deductible); be that as it may, that is not constantly a decent decision. Consider your circumstance and the probability that you’ll utilize the approach before settling on any choices.

There are different approaches to save money on your premiums, as well, yet they take even more responsibility. For instance, most states charge smokers up to 50% more than non-smokers for health insurance policies. That means if you’re a smoker paying $600 a month for health insurance, you could bring that down to $400 if you quit smoking.

For example; you may qualify for lower auto insurance rates if you improve your credit score. That’s because people with lower credit scores are, statistically speaking, more likely to be in an accident.

For more information, you may look at Cubit-Information.

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Make Your WordPress Website Into An Online Store With Woocommerce In Simple And Easy Steps

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Do you already have a WordPress website and are looking to build an online Store to sell your products? Then look no further, because with WooCommerce you can easily start your eCommerce business.

What is WooCommerce?
WooCommerce is a flexible, open-source e-commerce plugin that is designed for small to large-sized online merchants who use WordPress.

How to get started?
Consult a reputed WordPress Development Services provider and they will quickly build the store you want. Work starts by activating the free WooCommerce plugin on a new or existing WordPress site.

What features does WooCommerce offer?
– Product, ShoppingCart and Checkout pages.
– Secure payment options – credit card, debit card and others. 
– Shipping options are configurable and this includes flat rates and label printing.
– Modular blocks facilitate integration of content and commerce across your site. 
– Tax and VAT calculations are automated. 
– Integration of Google Analytics, MailChimp, and Facebook. 
– Central store dashboard with key metrics, and more.

What advanced and customizable features does WooCommerce offer? 
– Choose a design to suit your brand and industry.
– Add features and integrate with local and global eCommerce web services.
– Inspect and modify any aspect of the core plugin code.
– Leverage hooks and filters to modify functions.
– Build on top of the REST API and webhooks.
– Full ownership of content and data.
– Free WooCommerce mobile app (Android and iOS).

What products can be sold on WooCommerce?
A WordPress development services provider can expertly guide you in this process. 
WooCommerce offers you immense options to sell both physical and digital goods. You can offer single or multiple products in different variations and with complex configurations. What’s more, you can also offer discounts and instant downloads to your clients and even sell affiliate goods from online marketplaces.

By using paid extensions, you can do a lot more – set up recurring payments to subscription holders, offer memberships, take bookings,create dynamic pricing rules and much more. 
What payment options does WooCommerce offer?

WooCommerce facilitates payment through major credit cards, debit cards, alternative payment methods, BACS (bank transfers), and COD. WooCommerce integrates with more than 140 region-specific gateways including popular choices like Stripe, PayPal, Square and Amazon Pay, Apple Pay and Google Pay.

What are the shipping options offered by WooCommerce?
WooCommerce offers configurable shipping options that include free shipping or flat rate shipping, limiting your shipments to specific countries, connecting with hundreds of local and international carriers such as Royal Mail, FedEx, and Australia Post etc., and integrating with inventory management and fulfillment providers.

With extensions you can add delivery and shipping options and support strategies like buy-one-get-one free, free gifts, and add-ons, real-time calculations and printing labels at home.

What store design themes are offered by WooCommerce?
A WordPress development services provider can help you design a theme of your choice from hundreds of free and paid themes that are available, including Storefront, which not only offers WooCommerce integration, but also prioritizes speed and uptime. You can add your brand and define your style by customizing Storefront or by adding one of several industry-themed Storefront child themes.

What customization options does WooCommerce offer?
Multiple features and functionalities can be added to your WooCommercestore by using extensions that are available for: 
– Selling your products
– Customizing your store
– Customizing shipping options
– Finding your audience and marketing to them
– Driving sales

Who owns the IP of a WooCommerce store?
As WooCommerce is open source all the IP of your online store belongs to you. 
Further, WooCommerce gives you full ownership over what is tracked and stored and you have the option and control to decide whether you want to share all the content and data of your online store with WooCommerce or not.

With WooCommerce, your data belongs to you and you are free to export all your content and take your site wherever you choose.

Conclusion:
If you have a WordPress site you can easily convert it into an online store. The time and effort involved depends upon the features you want and your business goals. Important however is to engage a WordPress development services provider who can guide you expertly in your journey to eCommerce.


Myself Mouzzam Jafri Head of Internet Marketing at Techindiasoftware. I have 6+ years of experience in IT Industry. My passion is in writing about Internet Marketing Currently I am writing about how to choose Best Magento Development Company In India Web Development Services Company.

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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