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Getting Started and Making the Most with Instagram Advertising

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Marketing the product and promoting the brand is the most crucial part of any business to succeed. Given this present world of digitization in business, social media marketing is the prime requirement for any business to make a better impression online and in the minds of the people.

There are several different social media channels that are available out there which you can choose for your business marketing purposes. However, you may be aware of the fact that most of the business owners of today rely on Instagram to make the most of the social media and their followers. This is because:

  • The platform has the largest number of followers than any other social media platform.
  • The most important reason that this platform is the hot favorite among the business is that it is an exclusive platform for sharing photos and videos.

This means that the businesses can present their products using some of the most eye-captivating photos of it and at the same time reach out to a larger section of the social media followers. In both forms, your business will be benefitted immensely and gain a large number of highly engaged followers who may visit your site to know more about the product and make a purchase.

Using Instagram advertising

Simple and easy as it may seem, Instagram marketing is not at all easy. You will need to consider a lot of factors and at the same time create the best strategy to make your efforts count and your campaign a success.

There is no better way to achieve success in business marketing without advertising your product and brand. Traditional advertising forms are no longer effective as it was before with the advent of online and digital marketing.

In this landscape, success can only come when you use the most popular channel for marketing and advertising your products, and there is no better channel than Instagram for that matter. This is because the platform offers a lot of tools and features to the businesses especially and one such is Instagram advertising.

  • Instagram advertising offers brands with a unique opportunity to engage with their target audience.
  • These Instagram ads appear in the feeds like any other standard posts and that is why these are not as obvious as the typical ads or disruptive as it is.
  • These ads also provide businesses with the most natural way to encourage their users to learn more about the business as well as their products.

Quite naturally, these Instagram Ads feature is the most useful and effective one for businesses, small startup or a large group of organizations. What is more, this popular platform is often recommended and used by professional marketers as you may see in sites like https://blastup.com/and others.

Therefore, if you are thinking on the lines of using Instagram to utilize your social followers for your business purpose, you are actually thinking the right way. If you follow the best Instagram practices and procedures, you will surely have the success that you may not have imagined before.

Creating an Instagram Ad

You will find that creating an Instagram Ad is not very difficult as you may think. If you are aware of the Facebook Ad set up, you will already be acquainted with the drill. This is because setting up the Instagram ads is typically done through the Facebook ad platform.

In order to create your Instagram ad, you will need to use any current Instagram post that you intend to promote or even create a new post. For new post creation, you will need to use the Facebook Ad Manager.

On the other hand, if you have never run any ads through Facebook before, you will need to follow a different approach.

  • You will first need to set up an account.
  • You will then need to claim your Instagram Business account.
  • Lastly, you will need to link your business account to your Facebook page.

If you do not know how exactly you can claim your Instagram account, here is the process that you should follow:

  • Go to your Business Manager
  • Find the menu on the left side of the page
  • click Instagram Accounts
  • Then click on Claim Instagram Account
  • Add your account info and
  • Click Next.

It is important in this regard to make sure that while you create your Facebook Instagram ads you pick a clear objective for your Instagram advertising and also name your ad campaign.

Options to choose from

Ideally, Facebook will offer you several different choices while creating your ads but Instagram advertising on the other hand usually includes only a few advertising options. However, in order to make sure that you are moving on the right track with your advertising objectives, you should consider the following options to choose the right one according to your business, your product, your target audience, and their demands:

  • Reach of your posts
  • Traffic to your site that you want to gain
  • Type and extent of brand awareness you want to create among the followers
  • The app installs
  • The engagement level you want to ensure
  • The video views you want to generate and
  • The conversions rates you want to achieve.

When you are clear about your advertising objectives, it will be easy to create your ad and it is only then you will be prompted to name your advertisement set.

For example, if you wish to gain more traffic and choose the Traffic option, you will be prompted to select a specific destination for your traffic as well. Facebook will allow you to select between an application and a website.

Ending up with the content

The last stage of creating your Instagram Ads is to select the perfect content that will resonate with your target audience and their queries. Make the content engaging and appealing by not only including the best photos of your products but also by adding a human side to it, such as the behind the scene clips of a worker working on the product.

All these strategies will make your Instagram ads successful and a hit!

This Guest post is written by Simon Morris, he is a freelance writer. He has written a unique and very interesting article on various categories such as Travel, Lifestyle and currently associated as a blogger with various industries.

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How To Stay Focused on Your Business Goals With Jacob Galea and Paul Getter

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How to stay focused on your business goals? Determination is usually the longest chapter in every story about business success. Success is demanding and at the top of the list of requirements is determination and willpower.

If you find yourself stuck in chaos and stress even right now, it is time to find positive methods that other people have used to acquire wealth and focus on the one that works for you.

Most folks think that every business success is due to having been born with an abundant supply of determination compared to everybody else.

However, if you ask any success story, they reveal that it is not being more determined but rather, effectively harnessing your mind and staying focused. Here are a few methods on how to stay focused on your business goals.

Remind Yourself Of Your Business Goals

Creating a system that serves as a constant reminder of your business goals. You can create mind movies or a vision board. It is crucial to remind yourself why you are reaching for these goals.

For example, you want to start a Charity in a third world country. Clearly imagine your vision and do this on a daily basis. You can visualize how you want your Charity to look and operate five minutes a day.

Transformational Coach and Mentor Jacob Galea says “Remember why you started. Focus on your why. Get a mentor to keep you on track. Think about what would happen if you don’t achieve those goals and look back in regret. Keep strong daily little goals that get you to your big goal. Have a massive reward that you will purchase when you hit that massive goal.”

The more detailed your mental picture is, the better. Become involved emotionally by putting videos or even music to heighten emotion. This increases your motivation and keeps you focused on your business goals.

Regenerate Energy

Work on something and when you feel your energy fade, take a quick break. Stretch, run, walk. Do what helps you regenerate focus and energy so you can go back to your business tasks with sharper mental focus and renewed vigor.

Get Rid Of Distractions

Deal with real emergencies when they come up. Most situations these days tend to be distractions and not emergencies. Get rid of time-wasting distractions and focus on business-tasks. Spend less time in trivial activities. You will also build an image of a focused, strong-willed person who is quite busy, which can only be good for business.

Do The Hardest Tasks First

Fretting and dreading difficult business tasks won’t make them any easier. Instead, dig in and do them first. Doing the hardest job first frees up your energy for all the easier stuff. Tough jobs are also best done in the morning since this is when you have the most energy, and your mind is sharp from all that coffee.

Founder of The Internet Marketing Nerds Paul Getter says “To stay focused on your goals it is essential to shut out all the noise that distracts you from truly being productive. Understand, there’s a difference between being busy and being productive.”

Schedule Everything The Day Before

Set up each day the night before. Make your to-do list the day before each day. Where you will eat, which route to work and what to wear saves you time. Business and personal expenditures need to be included. Don’t surf or check email before you finish your nightly checklist.

The next day, stick to your schedule. Planning the next day ahead keeps you on top of things. You are in control, with no wasted energy and time. This helps you stay focused on your business goals.

Source: MSNBC

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How the Capsule Hackathon Bridges Sustainability and Corporate Innovation to Produce a Record-Breaking Event

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Hackathons are a special breed of events for their role in innovation. Originating in the tech industry, hackathons have been adopted across almost every segment and come in all shapes and sizes. The collaborative nature and mind share allows for rapid creation of ideas. Companies and industries continue to use hackathons to extract innovative ideas with individuals who can build them. If there is something that needs this innovative approach more than anything, its the climate crisis. 

Hackathons have become a crucial channel for generating new ideas and connecting with the people who can bring them to life. We’ve all heard how challenging it is for large companies to keep innovating, which is why Fortune 1000 companies are adopting hackathons as an integral component of their innovation pipelines. As large companies enhance their corporate social responsibility efforts, their interest in certain technologies overlaps with climate-focused solutions.

Seeing opportunity in the alignment of the need for corporate innovation, Experimental Civics is hosting Capsule 2020 with the participation of key partners. Capsule is a civic hackathon hosting over 4,000 hackers on June 20-21, 2020 in Austin, Texas to hack forward 500+ projects that all intersect with the environment.

Through various strategic partnerships with universities, corporate innovation labs, and non-governmental bodies, the innovation pipeline extends beyond the two-day hackathon event.

Early partner support

Nothing happens without the involvement of strategic and passionate partners. In the roster of community partners is Oxford AI Society, where VP of Partnerships, Ruben Drayton states, “Partnerships are very important for us in reaching more people and inching closer to our mission. Hackathons are where brilliant people come together to create novel solutions, and the spirit of Capsule reflects our goal of connecting AI talent with multidisciplinary problems for drastically improved answers to the most complex issues of our time. We are therefore excited to be able to see what comes out of the event, and hope to bridge Oxford’s AI knowledge with other communities around the world.”

An early partner of Capsule is The Earth Hacks Foundation, a non-profit organization dedicated to building grassroots environmental hackathons at universities. Also confirmed, is Tech Together, a student-run nonprofit that equips individuals with the tools and resources necessary to host an all-female and non-binary hackathon with the mission to end the gender hack gap in technology. Zero Waste Strategies, an Austin-based waste diversion, and consultancy group is a sustainability partner helping to reduce waste created at the event. Additional community partners include Welti, Youth Climate Leaders, and Key Conservation.

“Partnerships are at the heart of innovation. For Key Conservation, we are working to help conservation efforts on a global scale and to be able to do that we need to have our eyes and ears to the pulse of these efforts happening around the world. Our partnerships are crucial in allowing us to have these insights so we are not only building something that can be useful globally but they allow us access to local knowledge, personal in-field experiences, areas of expertise and to see the world from a different perspective, which is priceless. One of the more exciting features of the Key Conservation app is the ability for skilled professionals to use their skills to help conservation organizations. When we heard about how Capsule was bringing people from all over the world, from different skill sets to help tackle climate change we knew we had to be involved. We truly believe that no matter what you do for a living you can use those skills to make a difference which is exactly what Capsule is working to do.”

Megan Cromp, Director at Key Conservation

Innovation Pipeline

Capsule’s founder, Sarah Sharif, has successfully helped clients like Redbull, Google Fiber, and Mozilla to extract 6-figure ideas while also impacting their social bottom line. Sharif’s relevant, high-level unique experiences serve as a cornerstone in her efforts to execute on Capsule. Sharif is a former Director of ATX Hack for Change, winner of a Mozilla Science Grant in 2019 for her work with Life Sci Hack, and Judge for both the Mozilla Gigabit Community Fund and City of Austin’s Gigabit Fund awarding over $310K to spur the generation of local social enterprises.

As an 18-month innovation program, Capsule uses the 2-day hackathon to bring together everyone that is involved throughout the process. Before the event, organizations and individuals are welcome to submit project ideas to lead and spread the word.

It takes a village

Hackathon projects are just projects at first, but the real goal is to see promising projects evolve into actual businesses. Diversity is key when it comes to organizing hacking teams with complementary skills. Participating hackers come from all sorts of backgrounds including students, developers, designers, scientists, entrepreneurs and more. 

A common misconception is that you need to have technical skills to participate in hackathons, but that is not the case with Capsule since the aim is to build a business that needs many diverse minds. Anyone looking to participate in Capsule to be a part of breaking a world record is welcome to share their project ideas during open call Jan. 27, 2020 – Apr. 15, 2020. Finalists will be announced on May 4, 2020.

“We need all the builders, doers, makers, creators, thinkers, and leaders to get involved now. The complexities of the climate crisis present certain challenges that I believe our hackathon formula is well equipped to overcome.”

Sarah Sharif, Founder of Experimental Civics and Founder of Capsule

Those who submit their project ideas will have their proposed idea go through the project selection process and finalists will have to be present at the event in order to run the project as a project lead. 

On-site support from a small army of volunteers will help the event run smoothly. Volunteers support all event functions from traffic control, runner duties, event setup, event takedown, greeter, information, etc. Volunteer training will be provided before the event and all volunteer-related affairs will be tracked using the volunteer management system, GivePulse. 

An ambitious goal of solving the climate crisis needs to be met with an equally ambitious approach. That’s exactly what Capsule offers with a civic hackathon, focus on open science, diverse participants, and a support network for the continued development of promising projects. 

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For Ryan Morris, Financial Security Just Wasn’t Fulfilling Enough

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The idea of financial uncertainty is an extremely unnerving thing in the entrepreneurship space. The concept that if your performance is lacking for an extended period of time, you will quite literally have no money to even put food on the table for yourself. While this draws many people away from entrepreneurship, Ryan Morris wound up quitting multiple high paying jobs in favor of chasing his dream of being an entrepreneur. Many outside observers would frown upon his decision, as he abandoned his financial security just to go work for himself. Morris knew that regardless of how much money he was pulling in working for someone else, he would never be quite fulfilled. So, chasing his dreams was a no brainer for him.

Ryan was no overnight success either. He spent the better part of 3 years experimenting with different ventures, with his fair share of failures along the way. Ryan admits that the journey is tough, with most of it feeling like a constant uphill battle coming from the bottom. He feels lonely at times, but ultimately is in love with the game, especially the process of finding success. He hasn’t ever been involved with entrepreneurship for the money, even though he is immensely successful today. He’s the owner of iFortune Marketing, a digital marketing agency, the owner of J&R Vacations, a real estate management company, a forex trader, and a professional network marketer. 

With all of the success he’s recently found and the incredible connections he’s made, Morris has came into a position of helping others. He has been all about passing the wisdom he’s gained onto others, with his main piece of advice being straightforward: you don’t have to be perfect to get started. Imperfect action is the best course of action, as waiting for the right time to get started will have you stuck at square one for far too long. Take it from Ryan, trying and failing is completely fine. Failure is the greatest learning tool any entrepreneur can have, and the best knowledge will never come from any book or course but from firsthand experience. 

If Ryan was able to become successful from his lowest point, then anyone reading this will surely be able to as well. While having his back against the wall did give him the extra drive to work as hard as he could to find success, it was surely a trying time on him to the point where this is the first time he’s been able to share the ordeal with anybody. By accepting his extremely negative situation and emotions and being able to acknowledge that he was not in a good place, he gave himself no choice but to change his situation. No matter how unfortunate of a situation you may currently be in, there is absolutely a way out of it if you’re willing to put the work in. Ryan’s life has completely turned around, and he urges anyone going through tough times to dig deep and find the inner strength to overcome their struggles and make it happen for them.

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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