Nick Nittoli is a self taught producer & writer. In his early age his first words were from a Michael Jackson song. He has since been inspired by late artist, but Nick is original & produces, writes in every genre. He said “My Genre is Genre”. Putting his own twist to his melodies, Nick has produced & written for artists like Zendaya, Jessie J, French Montana, YG ect. giving him quite an edge. He’s also proud of his Trinidad and Italian background, which have given him a competitive spirit. Nick Nittoli just released a new song, Gimme da Money on Spotify.
Adapting To The Digitalization Of The Music Industry
I was recently able to have a chat with Devain Doolaramani who has accumulated an extensive amount of experience through handling numerous projects in both the financial and marketing spheres. At the age of 16, he began to experiment with social media and ran a Facebook page which amassed over 200,000 likes and built an Instagram page that eventually amassed over 900,000 followers, both of which he monetized. He exhibits qualities of teamwork, dedication, hard work, skills and traits that he believes culminate into future success.
He currently manages 25M worth of influencers across TikTok and Instagram and has ran digital marketing campaigns for Sony, Warner, Atlantic, Universal and artists such as Sam Smith, Rita Ora, Oliver Tree, Nicky Romero and more.
When was the first time you tasted success Devain?
I think that the first time that I tasted success was when I was 16. I began to manage an Instagram with 800,000 followers and built it into a business. I think that managing that page gave me the mindset to keep on doing entrepreneurial things which is what I began to do. Through managing that page, I built relationships with companies and e-commerce businesses all around the world and individuals who were looking to get exposure.
Wow! 800,000 followers is a huge audience. So, why do you want to be successful and what’s your ultimate vision of success for yourself?
I want to be successful because I think that success allows you to help others create the world that you’re living in. My ultimate vision of success for myself is being comfortable in the position I am with the necessities I need. I think that success brings forth maturity and those who are successful are the ones with the most strategic minds when they were building their success. My end goal is to help those who want to achieve success and have the drive to achieve it do so.
Thank you so much for sharing your story Devain! Do you have any last words of advice for readers?
My advice would be to absolutely never give up and keep working towards your vision because anyone could do it.
Becoming A Successful Music Artist: 5 Tips On How To Survive In The Music Industry With A Certain Energy
I had the pleasure of interviewing Shain Romanowski, better known by stage name A Certain Energy, is a hip hop artist from Fort Wayne, Indiana and a U.S. Marine veteran. Here’s 5 Tips On How To Survive In The Music Industry he gave:
Branding yourself can take you a long ways when it comes to an image you want representing yourself. As a musical artist you would want people to know that image. Some people go about this with a logo, whereas others go with this by a tag on a beat. Think of it like this, you want something external representing you out in public that people would recognize. That they can use to differentiate yourself from the competition. This can become a long term promotional tool for you if executed properly at the same time.
Know your market.
This ties closely with branding. Once you know your brand you want to market yourself to the right demographics. For instance it wouldn’t make sense for a hip hop artist to market themselves into a alternative rock field. This just wouldn’t sell right. Lose more money that way. Come at it with a business approach. You are the product, and the product needs to connect with the people that they find more use for you with. That’s the way I see it.
Don’t burn bridges (unless it is vital).
In an industry as tough as ours we need to come at it from a team perspective. You don’t make it by yourself no matter how you “self-made” you think you are. There are connections you made that got you opportunities in the first place. The moment you burn that bridge you put a strain on the newly developed relationship you had gotten from the previous burned down bridge. I’m not saying bury your dignity away, but all it takes is a little respect towards the ones that already put their foot in the door to let you in (as long as you’re worth the time to open the door for).
If you know me personally I am a big advocate on basketball legend Kobe Bryant who played for the Los Angeles Lakers from 1996 to 2016. His belief was to always be better than the opponent from all angles. Always be faster than the opponent. Be more defensive. Be more aggressive. You want to want it more than the opponent in front of you. In music this is what you want to be. The more passion you have than the other guy would take you a long ways. You’re more willing to accept risks. You’re more willing to take what you can get, but strive for more in the process. This mentality is clearly an ambitious feat that not all people have. You can’t just force this onto someone. This comes from the heart within. Only you know if you truly desire the success in whichever field you strive for. In this case with musical arts.
Don’t be afraid of failure.
Failure is what either makes you or breaks you. Take failure more for advice instead of taking it to heart. I’ve seen plenty of people venture into a field expecting automatic success just because they have that As Seen On TV mindset seeing someone else accomplish something. Every story is different, so don’t come in thinking everything is going to be easy, set, and automatically golden right from the get go. Every victory you receive is earned. I would rather have it that way too since it would be a win-win either way. Why? Because you value more, and value is the most important thing in my opinion with human traits. What ever we value most to us always seems to have more leverage with any possible outcome.
Interview with Katrel Kelly
I had the pleasure of interviewing Hip-Hop Recording Artist and Entrepreneur Katrel Kelly. He has successfully release four independent albums and is one of the original founders of SKE Records. He is now back working on a new album titled “September” as well as created a new music label and space company called GalacticOnes.
Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
Sure, Music and Entrepreneurship has always been something that I loved. As a kid, my grandfather would play all the old school music during family reunion trips. The platters, Ray Charles, Stevie Wonder, Smokey Robinson just to name a few. My mom and dad put me on to classic artist as well, so I knew right away what great music sound like. As far as hip hop, 2pac was my main guy. Then came Jay-Z and Mase. I’ve been creating music on a professional level since 2007, before that I was really trying to figure things out. I started an Entertainment Company in 2007 with Quinton Hatfield called Street Knowledge Entertainment which was the beginning platform for me to release music on. Just recently in 2018 I stepped down from Street Knowledge and started a new music label and space company called GalacticOnes.
Can you share the most interesting story that happened to you since you started your company?
Well, the story for GalacticOnes is still growing but let it be known that legendary things are already happening. As far as my tenure at SKE, I would have to say my label meeting with Def Jam Records in 2004. It’s was the most exciting thing that could ever happen to any up and coming artist. I met with Lenny S, We are talking about a guy who work side by side with Jay-Z for more than 20 years. It was scary, I let him listen to a few cuts from my third project Inspired By Greatness and he loved it. He gave me great advice and explained to me what I really needed to do to get ahead. We were supposed to have a round table with Akon’s Brother Bu and The Dream but it never happened. Lenny is over at RocNation right now, hopefully we can get back in the meeting room one day. Last year someone from Def Jam wanted to revisit the situation, so I will let the world know as new information becomes available.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
That’s a great question. I have a mistake but it’s not a funny one. My mistake was not embracing my ideas and pushing harder at the time when the Internet was really becoming super important for musicians. I had ideas in my mind to create companies like what Spotify is today, even YouTube. I could have at least been a Vimeo. My mind is just constantly thinking and creating to the point I have time for nothing or a focus. So the change in that would be is to focus and go hard on one thing, as well as push the idea of it and grow it.
What do you think makes your company stand out?
GalacticOnes is kind of a unique company because we aren’t just a music or entertainment company. We are also a space company, we are involved in space exploration, technology and research at the same time. My membership and contribution to the Planetary Society will give us the direction on how I can combine Music and Space. It’s a strange passion of mine outside of music when it comes to space. I feel like we aren’t the only ones here in this universe and I want to be a part of the discoveries. I want to be a part of discovering the new technology, the new possibilities of sustaining life on another planet. I want my team to be a part of this excitement.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
The key is have a great team, no one can do this alone. Entrepreneurship is very hard and it never gets easier. It has to be a place from love first, that’s my motto. Your team is there to help you push through when times get rough. Also, never stop learning. Keep growing and protect your peace.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Of course, Quinton Hatfield and I started the music journey together. He invested a lot of time, energy as well as finances in my music career. We have been through alot, and we made money together. He is a very intelligent person and I wish nothing but success for him. I love my brother and hopefully we can do good business again in the future.
How have you used your success to bring goodness to the world?
I have had so much success but I still have a long way to go. I have visions of doing great things for world. I will say this, building SKE was task but I provided a platform and outlet for alot of artist. SKE Records had about 7-8 artist on it at one time.I was putting everyone on without the proper knowledge of running a label at that capacity. It was a place of love where I gave my platforms to people. VisionBoard Films, SKE Studios were platforms I have invested in and gave people a home. I plan to do it again with GalacticOnes, just in a more Galactic Way.
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
Yes I do, Steve Jobs said “ Have the courage to follow your heart and intuition. They somehow know what you truly want to become”. I have started many ventures, a lot of them was to make money and not what the heart wanted. I follow my heart and intuition on business ventures now. It has to be from a place of love always.
What are your “5 things I wish someone told me before I started my company” and why. Please share a story or example for each.
Let’s take it back to when I first decided to get into business. I would have to say that number one would be to save money. When I had a few other profitable ventures, I was young and had money rolling in. I was spending it as quickly as I got it. I don’t feel that bad about it because I was able to travel and enjoy things I never thought I would ever have the means of doing. Save money because you are going to need it in business when times get rough that’s for sure.
Guidance would be next, I never had the proper guidance, and I was pretty much doing my own thing and taking life head on. If I had that I think I would have probably been well off. Guidance or mentorship will help you avoid mistakes and pitfalls.
Never take a break, I took a break and I am now playing catch up. Never stop, Sacrifice and keep pushing. When I took a break from doing music, I lost so much time and opportunity. Life get in the away, sometimes we just got to move it out to get things done.
Get a team of people that are smarter than you, It just makes no sense to get people that are on the same level or have the same experience. Get someone that is great at what they do and pay them. It’s the only way to evolve any business.
Focus on one thing. As I said before, my mind would just create things while I sleep. I had too much on my plate. Focus hard on one thing and grow it.
You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
It would definitely be a movement of love and building positive energy specifically. Something that can help us improve our soul and just want to do good for people and the world we live in. It would be a non-profit. I am actually working on one now called GalacticDreams.
How can our readers follow you on social media?
Follow me on Instagram and Twitter with the handle @iamkatrel, make sure you all check out my new single called “More Love” by Katrel Kelly. It’s available on all music streaming sites. Apple Music, Spotify, Tidal, Amazon and Google Play. September Album coming soon real soon. Yes, and check out “Like Me” from my artist Shell Boog. It’s on all music platforms I mentioned as well
This was very inspiring. Thank you so much for joining us!
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