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Entrepreneurship

How Important Is Your Story When Building Your Brand? A Storytelling Expert Explains

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I recently interviewed Celinne Da Costa, a Brand Story coach who helps visionary leaders and entrepreneurs master the art of storytelling.

Celinne has worked with leaders and entrepreneurs all over the world, including Fortune 500 companies, to create content that deeply connects with their audience, build unforgettable brands that sell, and scale their business with impact.

There are countless brands out there competing for consumers’ attention. To stand out in this sea of sameness, you need to capture people’s attention by differentiating yourself with what no one else can copy… your story.

Celinne shares how you can leverage your story to create a brand that resonates (and sells!) today:

 

Understand your hero’s journey

If you want your audience to stick around and remember who you are, you need to take them through a compelling journey full of insights, lessons, and emotions.

That’s where your hero’s journey comes in — it is the narrative that shows your audience who you once were, what drove you to a point where you realized you had to change, the breakdown/breakthrough that caused you end up where you are today, what obstacles you had to overcome to succeed, what you achieved as a result, and how you can guide others through a similar transformation.

Your hero’s journey is the foundation for your brand so make sure you understand it. Most importantly, know how to explain it to your audience in a way that keeps them engaged and invested in your brand.

 

Get crystal clear on your vision

You may spend a lot of time doing things — running a business, paying bills, creating content, marketing your products or offers, and so on — but how much time are you spending connecting with your reason “why”?

I’ve seen so many entrepreneurs get incredibly stuck because they disconnect with why they started their business in the first place. They stop attracting clients, making as much profit, and get snuffed out by their competition because they’ve lost touch of what makes them unique.

Your vision is your compass. Get clear on why you do what you do, who you’re doing it for, and what the transformation that you’re providing for your audience is. Once you do, then you can wrap that vision around a story that captures your audience’s hearts, connects them to you, and moves them to action.

 

Find the connection between your journey and your business goals

It’s not enough to know how to tell a story. If you want to build a brand that people remember for years to come, you need to be strategic about how you tell that story.

Once you’re clear on your hero’s journey and your vision, it’s time to put that into practice by aligning your brand’s story with your business goals. For example, if you’re a business coach and you’re selling a program about problem-solving, then you need to share stories (in both your personal life and career) about the many times where you were able to a find solution where others thought there was none. Something like that.

This will help reinforce your credibility and expertise with your audience while also making you relatable and memorable.

 

Tell stories that give value

Whenever you share a story, your audience should walk away with value. Your brand story is not meant to be a sob story or a long narrative that people get lost in. Be clear on what you stand for, your values, your ideal audience, and what you can offer them, and make sure that your content communicates that.

When storytelling, respect your audience’s time by giving back to them: this could come in the form of inspiration, an opening for connection, a fresh insight, or a list of tips they can apply to solve their problem. This will train your audience to always look out for and consume your content, and become loyal to your brand as a result.

 

Share your story with the world

Now that you understand your story and how to use it to grow your brand and business, it’s time to get it out there in the world. Your brand is as powerful as it is known, and that’s why publicity is your friend.

Your story will take you far when it comes to getting featured on publications, interviewed for podcasts, growing your following, etc. The better you learn to package and market your story, the more attention your brand will get.

To build a powerful brand, you’ll need to be remembered and admired for what you do, as well as how you make people feel and the transformation you bring into their lives. That begins with the story you choose to tell.

 

Celinne’s bio:

Celinne Da Costa is a brand story & life design coach for visionary leaders who want to master the art of storytelling so they can deeply connect with their audience, create a captivating brand that sells, and scale their business with impact.

Since leaving corporate America to design life on her own terms, Celinne has helped her 6 and 7 figure clients become confident leaders with powerful stories, influential brands, international media coverage, and thousands of raving followers.

Celinne graduated from University of Pennsylvania, is a master NLP Communication practitioner, and a certified Life, Social and Emotional Intelligence, and Motivational coach. She has visited 50+ countries and now travels full-time while running her business.

Celinne has been featured in major publications around the world, including Forbes, Entrepreneur, and Business Insider, and has a loyal community of 50,000+ dreamers following her adventures around the world. Follow her epic story on Instagram, Facebook, and Twitter @CelinneDaCosta.

Quiane Crews is the founder and CEO of LPG Technology, Inc. Quiane found his success in 2016 after partnering up with a friend drop-shipping on sites like Amazon and eBay where he grossed $1.2M in just 4 months. Mr. Crews partnered up with Shenzhen Communication Co. as a founding partner in China that developed smartphones, laptops and other technology. In 2017 Quiane parted ways from Shenzhen Communication Co. and started developing his own technology for his new tech startup LPG.

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Entrepreneurship

How a Kid Selling Lemonade Turned His Entrepreneurial Habits Into A Lifestyle

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When you observe a major corporation, you most likely see the logo, the product or service they sell, or their marketing ploy. Take Apple, for instance. The iPhone, the MacBook, the classic minimalist design of their storefronts, or their iOS software are the first things that come to mind when the company is brought up. For Henry Westbrooks, he sees the innovator, or the Steve Jobs, behind the creation of the brand. Henry is fascinated by the concept that being an entrepreneur puts power in your hands as the creator. His fascination has lead him to multiple ventures in the business world, and has become massively successful as a result. 

Henry is a licensed realtor in Southwest Florida, the founder of iGrowClub, a digital marketing agency focused on helping clients grow organically on social media to reach their target audience and scale, and is the founder of the Health & Wealth Show, a podcast that focuses on health, wealth, love, and happiness. He has even found success in e-commerce business models, and has affiliates earning between 6-8 figures using the model. His intangible skills include door to door sales, where he has generated millions as a solar energy consultant, high ticket selling, and turning people into repeat customers through building value and pitching products. Henry is without a doubt a well rounded, dedicated entrepreneur who is making waves in the industry. But, Henry’s passion and dedication to making his own way in the business world is nothing new. 

As a child, Henry was already dedicated to selling and working for himself. During his school years, he would sell lemonade and Pokemon cards at a roadside table, host garage sales, and sell food or magazines whenever he could to make money. He was fascinated by seeing money stack up, and has always aspired to becoming wealthy and successful.

His actions speak louder than his words when it comes to Henry’s dedication. After graduating from the University of Buffalo with a BA in Communication and working for corporate radio, Henry was all in on following his passions and becoming successful. He drove from New York to Florida to start his real estate venture right after obtaining his real estate license. After getting involved in the real estate game, he was presented with an opportunity to sell solar across the country in California. Without hesitation, he accepted the offer, packed his things, and drove cross country to take advantage of the opportunity. 

On top of dominating the solar industry, Henry has grown a stellar personal brand and helps brands and companies grow their brands by helping them to identify their mission statements, handle the marketing, and helping with brand development. But, like all successful endeavors, Henry is cognizant of the slow process necessary to gain traction and momentum. He’s very open to detailing the processes he’s gone through to reach his level of success. 

Henry knows that the path to success happens one day at a time. There have been many early mornings and late nights, sacrifice, failures, and changes in his mindset. Finding success as an entrepreneur requires a ton of effort, patience, and grit, and Henry possesses all of those attributes, and his work ethic and drive has allowed him to work at his goals day in and day out to find success in his businesses. The reward of building something that not only generates revenue but helps people is well worth the early days of uncertainty, Henry says. A massive key is maintaining faith in the baby stages of a company, as your big break could come just a few days after you feel like quitting but decide to keep pushing forward.

Today, Henry has a massive amount of knowledge and the skills necessary to be successful. But, starting out, he wished he knew two key pieces of advice: Invest in yourself, and be aware that it all starts with you. You need to take on good debt that results in cash flow, believe in yourself, make daily progress, and trust the long term process. Anyone can become successful once they acquire the right mindset and work ethic, and no one believes in that idea more than Henry. 

Henry can be reached on Instagram @henryaaronwestbrooks, or via email, [email protected]

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Entrepreneurship

Kathy Chou Founder and CEO of Selfkaire is Making Waves in The Beauty Industry

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Kathy Chou is the founder and CEO of Selfkaire, a beauty company that’s focused on modernizing the most effective Eastern medicine concepts in order to replace outdated tools and methods. The idea for Selfkaire came after Kathy began to experience health problems from working 80-100+ hours a week as an investment banker at Citigroup. She had developed severe lymphedema in her legs, constant lung infections, and sickness from eating everything outside of a piece of lettuce.

After meeting with her doctors and not finding a solution to these problems she decided to see her family’s Eastern medicine practitioner. That experience is what led her into 8 years of researching ancient Eastern medicine in order to create a beauty brand that only brings the most effective Eastern medicine concepts to market.

Research and Development

Kathy decided to shift from her lucrative finance career after her Wharton MBA to focus on Selfkaire. She now has a team that’s spent over ten years researching Eastern medicine and top practitioners in the industry in order to come up with products that are developed by world-class engineers who head R&D teams for the top global consumer product company in both aesthetics and design. Her vision is to disrupt and replace the expensive, invasive and dangerous in office procedures with natural and non-invasive solutions to heal the body from within. To learn why she uses surgical steel check out this article on freepeople.com

Eastern Medicine 

Eastern medicine is rooted in the belief that your systems and organs are interconnected, and your lymphatic system plays a core part in making sure everything is functioning — and detoxing — as it should. Those toxins you can’t process out get imbued into your deep tissue, and can potentially lead to the appearance of cellulite, stubborn fat, bulky muscles, swollen lymph. The Selfkaire tool efficiently processes toxins in the quickest manner possible. Selfkaire’s facial tool draw out toxins and expedites lymphatic drainage and blood circulation. From just one use, you may notice a flush in your skin (and soreness) — that shows it’s working! The best thing is, your body gives you feedback as you use the tool.

If you want to see what this tool can really do and bring in effective concepts that are innovating products that haven’t been touched in thousands of years, check out the following: 

Website: www.selfkaire.com  

Instagram: https://www.instagram.com/selfkaire/ 

Instagram: https://www.instagram.com/takekaireffect/ 

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Entrepreneurship

Meet Lewis Fausett – The Superstar Operations and Marketing Consultant

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Recently, I had the pleasure of sitting down with Lewis Fausett for an interview. Lewis is a business manager and consultant and has had massive success in only a short period of time. We talk about how he got started, what he’s done differently, and more.

 

 

  • Hey Lewis, who are you and what do you do?

 

 

I’m Lewis Fausett, and I’m a business manager for Patrick Adair from Patrick Adair Designs. I am also a business consultant for a handful of other influencers. I spend most of my time making sure people are making the correct decisions to optimize growth not just of their brands but their businesses behind the brands. This means I spend a lot of time overseeing marketing and operations on top of the traditional things like advising on contracts and big deals. 

 

 

  • What have you done differently to scale your business?

 


The biggest thing is being able to blend the traditional world of business with the more personal aspects of being an influencer. Most influencers are focused on just creating amazing content and putting minimal effort into creating the brands and businesses behind the scenes. I spend the majority of my time implementing more traditional marketing aspects and operational flows into influencer based businesses while still letting the influencer be themselves.


Good examples of this occur with Patrick Adair Designs. We often have to blend Patrick’s love of traditional YouTube culture and memes with the fact that his biggest brand is selling luxury jewelry as a designer. This means we have to connect with multiple demographics. Your consumer who frequents Saks Fifth Avenue (this would be a more traditional demographic) is very different from a 25-year-old watching a video because it involves PewDiePie.

The other big blend we do involves including more traditional marketing. You’re seeing this more and more with larger influencers, but the middle tier still leaves this untapped. Incorporating things like paid strategies and lead capturing and nurturing strategies also has really helped. The key is you have to do this all very carefully to ensure that you aren’t alienating your core organic viewers. 

 

 

  • What’s the biggest lesson you’ve learned along your journey?

 

 

I think the biggest lesson I’ve learned is that connecting with an audience is the most important thing. It doesn’t matter if you’re trying to get views on a video, promote a song, or sell a product. If you can get an audience to connect and trust you, you can get away with sucking at every aspect of traditional marketing. Then if you’re able to do those well you get to a point where you are almost invincible in your respective industries. 

 

 

  • What are your three core principles?

 

 

  1. Winning is a culture

 

This was a phrase that got thrown around a lot while I was playing rugby at the University of Utah. You don’t win games against top teams by just showing up on Saturday night. You have to hit the weight room all week, be attentive in practice, and taking care of all your off the field responsibilities. This translates directly to being successful in life and business. If you just strive for excellence in everything, it’s much easier to strive for excellence at work. 

 

  1. Innovate or die

 

You’re never going to be able to do the same thing forever and be successful. You’re only going to have a limited amount of success before people start trying to copy your formula. At that point you need to already be figuring out the next step, so you’re always a step ahead. We see this a lot with competitors trying to rip off designs and naming schemes for jewelry.

    3. Outwork Everyone

 

This is another one that came from sports that I think laid the foundation for success in business. At the end of the junior year of high school rugby, I was a solid second-string player on a fairly bad team in a really good conference. My coach sat me down and told me that because I had really good grades, test scores, and measurables (height, weight, etc.) a lot of ivy league programs he was connected to were interested in me, but they’d need to see me play at a high level first. One of those coaches was the coach for the collegiate all American program. He sent me an email with a weight program and recommendations for conditioning and diets. Between his advice and one on one skill work by showing up to practice early and staying late with my coaching staff, I finished my senior season as an all-conference player. I actually didn’t get into any of the ivy league schools, but in the process, I got to the point where I was recruited to play for the University of Utah which at the time was ranked in the top 10 teams in collegiate rugby. That experience cemented that if your willing to outwork everyone you can do almost anything.

When I started working, I took that same idea into it. There were plenty of days where I’d work 18 hours and sleep on the couch at work to make sure I was there when the day started again.

 

 

  • What advice would you give to someone looking to become an entrepreneur?

 

 

I think I’d give the advice that you need to develop a skill set that’s valuable. I mean I think being an entrepreneur can be a little silly if you have no product or ideas, but if you have a high-value skill set, you can always be an entrepreneur. It can be sales, social media, marketing, design, etc, but if you can do something that most people can’t, then you just have to sell yourself.

That’s why I’m not necessarily pro college or anti college. You definitely need a valuable skill set, and I think you can learn one in college. The networking is also good. At the same time, you can go learn something on your own and practice it. I mean you could even just learn business operations by mowing lawns and trying to scale a landscaping business. The biggest thing is to just start trying to create a valuable skill set that will help you in the future. 

 

 

  • What are your future plans?

 

The goal is to just keep growing the businesses and brands until they reach their market cap for the effort that is available from everyone. 

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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