Connect with us
GET YOUR TICKETS TO OUR NEXT DISRUPT MASTERMIND EVENT!

Entrepreneurship

How Important Is Your Story When Building Your Brand? A Storytelling Expert Explains

Published

on

I recently interviewed Celinne Da Costa, a Brand Story coach who helps visionary leaders and entrepreneurs master the art of storytelling.

Celinne has worked with leaders and entrepreneurs all over the world, including Fortune 500 companies, to create content that deeply connects with their audience, build unforgettable brands that sell, and scale their business with impact.

There are countless brands out there competing for consumers’ attention. To stand out in this sea of sameness, you need to capture people’s attention by differentiating yourself with what no one else can copy… your story.

Celinne shares how you can leverage your story to create a brand that resonates (and sells!) today:

 

Understand your hero’s journey

If you want your audience to stick around and remember who you are, you need to take them through a compelling journey full of insights, lessons, and emotions.

That’s where your hero’s journey comes in — it is the narrative that shows your audience who you once were, what drove you to a point where you realized you had to change, the breakdown/breakthrough that caused you end up where you are today, what obstacles you had to overcome to succeed, what you achieved as a result, and how you can guide others through a similar transformation.

Your hero’s journey is the foundation for your brand so make sure you understand it. Most importantly, know how to explain it to your audience in a way that keeps them engaged and invested in your brand.

 

Get crystal clear on your vision

You may spend a lot of time doing things — running a business, paying bills, creating content, marketing your products or offers, and so on — but how much time are you spending connecting with your reason “why”?

I’ve seen so many entrepreneurs get incredibly stuck because they disconnect with why they started their business in the first place. They stop attracting clients, making as much profit, and get snuffed out by their competition because they’ve lost touch of what makes them unique.

Your vision is your compass. Get clear on why you do what you do, who you’re doing it for, and what the transformation that you’re providing for your audience is. Once you do, then you can wrap that vision around a story that captures your audience’s hearts, connects them to you, and moves them to action.

 

Find the connection between your journey and your business goals

It’s not enough to know how to tell a story. If you want to build a brand that people remember for years to come, you need to be strategic about how you tell that story.

Once you’re clear on your hero’s journey and your vision, it’s time to put that into practice by aligning your brand’s story with your business goals. For example, if you’re a business coach and you’re selling a program about problem-solving, then you need to share stories (in both your personal life and career) about the many times where you were able to a find solution where others thought there was none. Something like that.

This will help reinforce your credibility and expertise with your audience while also making you relatable and memorable.

 

Tell stories that give value

Whenever you share a story, your audience should walk away with value. Your brand story is not meant to be a sob story or a long narrative that people get lost in. Be clear on what you stand for, your values, your ideal audience, and what you can offer them, and make sure that your content communicates that.

When storytelling, respect your audience’s time by giving back to them: this could come in the form of inspiration, an opening for connection, a fresh insight, or a list of tips they can apply to solve their problem. This will train your audience to always look out for and consume your content, and become loyal to your brand as a result.

 

Share your story with the world

Now that you understand your story and how to use it to grow your brand and business, it’s time to get it out there in the world. Your brand is as powerful as it is known, and that’s why publicity is your friend.

Your story will take you far when it comes to getting featured on publications, interviewed for podcasts, growing your following, etc. The better you learn to package and market your story, the more attention your brand will get.

To build a powerful brand, you’ll need to be remembered and admired for what you do, as well as how you make people feel and the transformation you bring into their lives. That begins with the story you choose to tell.

 

Celinne’s bio:

Celinne Da Costa is a brand story & life design coach for visionary leaders who want to master the art of storytelling so they can deeply connect with their audience, create a captivating brand that sells, and scale their business with impact.

Since leaving corporate America to design life on her own terms, Celinne has helped her 6 and 7 figure clients become confident leaders with powerful stories, influential brands, international media coverage, and thousands of raving followers.

Celinne graduated from University of Pennsylvania, is a master NLP Communication practitioner, and a certified Life, Social and Emotional Intelligence, and Motivational coach. She has visited 50+ countries and now travels full-time while running her business.

Celinne has been featured in major publications around the world, including Forbes, Entrepreneur, and Business Insider, and has a loyal community of 50,000+ dreamers following her adventures around the world. Follow her epic story on Instagram, Facebook, and Twitter @CelinneDaCosta.

Quiane Crews is the founder and CEO of LPG Technology, Inc. Quiane found his success in 2016 after partnering up with a friend drop-shipping on sites like Amazon and eBay where he grossed $1.2M in just 4 months. Mr. Crews partnered up with Shenzhen Communication Co. as a founding partner in China that developed smartphones, laptops and other technology. In 2017 Quiane parted ways from Shenzhen Communication Co. and started developing his own technology for his new tech startup LPG.

Continue Reading
Comments

Entrepreneurship

An online platform from the most inspiring Jake Havron is taking the world by storm

Published

on

Online training has always been a time saving, and effective way, in staying fit and keeping positive. The journey of Jake Havron has been very fascinating to say the least.

Growing up in Hawaii, Jake had its downfalls as he was the stand out, tall white kid. He also was quite chubby growing up which led to other kids picking on him growing up. Not being confident, and being bullied every now and then, he chose to fight it out by devoting his time to sports and working out.

He ended up receiving a full-scale scholarship for Basketball and nursing to the University of Jamestown. The focus shifted to basketball and schooling. He became passionate about sports and balanced his nursing education through very supporting professors.

He shaped up his degree and the body together, and balanced life as we know it. He came back to Maui with an intention to take a break before starting his professional journey. This break got him into bodybuilding competition. He succeeded by receiving the 2nd place in his class.

The got his followers keen on knowing more about his training aspect, and that’s how his journey as an online trainer began. He also found an opportunity to play for the Hawaii Pro Basketball team and signed a contract to play for them in the October of 2017.

Sadly, the coach bailed 14 days before the event and he was devastated. This was a low blow but also a blessing in disguise. He started a journey of trying to take people out of the hospital through training them online rather than getting them into the hospital.

He poured his heart and soul in every single client and this passion became a beautiful profession for this young, and talented online trainer. Within 90 days, he was able to come across and train Sarah Foley, who ended up becoming Ms. Wheelchair Hawaii.

The result was awe-inspiring, and this compelled him to make this a full-time training program and coaching people throughout the nation. Jake and Sarah called it the disability Icon program. His main inspiration in life in this entrepreneurship journey was the idea that “I can shape my own life”.

He never wanted to be bound to the chains of the dream limiting 9-5 routine jobs. His inclination towards impacting others’ life made his journey even more exciting. He is very grateful for Sterling Griffin, Ceo of Life Changer Academy, who literally taught him how to be a full-time online trainer, and leave a positive impression on his clients.

Online training through a holistic approach has transformed the lives of numerous people across the nation. The client base has been growing ever since, and passionate professional success is just a start to reshape the way people look at physical and mental health.

 

Continue Reading

Entrepreneurship

Learn How This 25 year-old Entrepreneur Is Escaping the 9-5 Rat Race

Published

on

 

The demand for digital brand marketing continues to rise as everything business continues to shift to the technological world. Wayne Gethers, a kid who used to film high school basketball games from his iPhone, now uses his expertise videographer abilities to promote top high school, collegiate, and professional athletes nation-wide as well as the colleges and organizations they are a part of. While he mainly works with athletes, Gethers also provides his services to anyone in any industry that needs help promoting themselves or their brand.

 

Hey Wayne, thanks so much for the interview! Tell us about yourself and how you got into filming.

Wayne Gethers: Growing up, I loved basketball. My high school’s team was very good and I was just your average ball player. I also had several knee surgeries before high school even started, so going into my freshman year, I decided not to play. I still wanted to find another way to be involved so that’s when I turned to filming…. I thought doing film for the team was as close as I could get to basketball without actually having to play, so I decided to give it a go. I’ve been doing some sort of filming ever since…. I love helping others and filming allows me to do that in a unique and creative way. There is nothing more gratifying than receiving emails and text messages from the families of athletes I’ve filmed saying the video I made for their kid helped earn them a collegiate scholarship.

 

That’s awesome Wayne! Who have you been able to work with over the years?

Wayne Gethers: Over the years, I’ve personally worked with over 300 high school kids including Shareef O’neal, Geo Baker, and Kellan Grady, who now all play for UCLA, Rutgers University, and Davidson University, respectively. I also currently have my own production called LW Productions where I make highlight reels for any athlete trying to get his or her name out there…. I’ve worked with and filmed a number of NBA players, Trae Young, Bobby Portis, Moe Wagner, etc…, and WNBA players as well, Brittney Griner, Candace Parker, Skylar Diggins, and Maya Moore.

Wow! That’s quite the track record. What do you have in store for the future?

Wayne Gethers: Although working with top athletes around the world is a dream come true, I am actually looking to use skills behind the camera to help more than just athletes. This summer I am going to Atlanta to help film a WNBA documentary, but I also have a volleyball company and trucking company who want my help in promoting their brands. With all the experience I have filming and promoting top athletes and the major organizations they are a part of, I can provide anyone in any industry help in getting their name out there and getting noticed.

 

Is there anyone who are you are particularly grateful for and can you attribute some of your success to?

Wayne Gethers: There are two people – family friend, Geo Rodriguez, and close friend, Maurice Taylor. Early on in my career, it was tough finding work. Both Maurice and Geo not only hooked me up with two of my first serious filming jobs, but also drove me whenever and wherever I needed to go to film when I needed a ride. They were the only ones that truly believed in me at the time and I wouldn’t be where I am today without them in my corner.

 

What’s the biggest piece of advice you wish someone told you when you first started out as a videographer?

Wayne Gethers: Never get content. When I became one of the main filmers in the massachusetts, it got to my head a little and I didn’t try and improve. New editing techniques and different styles of filming started to emerge and people began to catch up to me because I wasn’t looking to improve. Fortunately, I was able to step up my game and not fall behind. Things are always changing and being improved, especially in the film industry. There is always more you can learn.

 

As an entrepreneur who has established himself, what are 5 tips you can offer up to the next generation of entrepreneurs?

 

Make sacrifices. Nothing is immediate.

You are going to have those late nights and those early mornings. Trust me they are worth it. Success doesn’t come overnight, and it won’t come at all if you’re not willing to make sacrifices.

Network wherever you go.

You never know who knows who in this world. Always be looking to connect with others and get your name out there.

Find your passion.

It’s not all about the money. As they say, “if you do what you love you’ll never work a day in your life.” Figure out what your passion is, work at it, and the results will come.

Be true to yourself.

You’re going to meet a lot of people in this world and they are all going to have their own opinions on what you should be doing with your life. Stay true to yourself and believe in whatever it is you want to achieve.

Enjoy the little things.

Work your a*s off, but remember not to get too caught up in everything. Remember to take a step back every once and a while and enjoy the people and things around you.

 

What’s the best way for people to get in touch with you?

Wayne Gethers: The best way for people to get in touch with me is via Instagram @lwproductions_ or via Twitter @lwproductions4

 

Continue Reading

Entrepreneurship

Serial Entrepreneur Nabeel Ahmad Shares 6 Tips for Aspiring Entrepreneurs

Published

on

Recently I had the chance to sit down with Nabeel Ahmad, a serial entrepreneur who is running many successful businesses across a range of fields. Nabeel is the founder of Vertabyte, The Influencer Factory, and many other companies. He is a writer for some of the world’s most renowned publications, and his work has been featured in top media outlets like Yahoo Finance, business.com, The Good Men Project, Noobpreneur, e27, and many more. Thrive Global calls Nabeel a “marketing genius” and Influencive refers to him as a “media mogul”. Nabeel has 6 tips for aspiring entrepreneurs:

Figure out what you’re passionate about

So many people are stuck doing what they don’t like. Business is tough. And there will be tough times. There will be days when things won’t work out the way you want, and you will feel like giving up. Unless you’re really passionate about what you’re doing, you will just give up. Entrepreneurship requires persistence, and that persistence is often directly derived from passion. If you’re truly passionate about what you’re doing, if you have a burning desire to achieve something, then you will persist through the hard times, and succeed as an entrepreneur.  

Take risks and be willing to fail

Taking risks is absolutely essential in order to win at business. Big goals require big risks. Every successful entrepreneur had to take a risk at one time or another. There will be failure down the road, but failure doesn’t preclude you from ultimately succeeding – in fact, it’s often a necessary step. The best entrepreneurs don’t let the fear of failure prevent them from going for what they believe to be a great idea. Some of those risks won’t pan out, but the ones that do will be the ones that define you.

Hire the right people

Hiring the wrong people is one of the biggest mistakes made by entrepreneurs. You need to bring on employees who have the relevant background and experience. They need to fit into the company culture you are trying to build. They need to be hard-working and flexible, as employees in startups often have to function in multiple roles‎. You must do thorough reference checks on them. Make sure your offer letter says they are “at will” employees and can be terminated at any time. Don’t forget the old quote: “Hire slowly. Fire quickly.”

Ask for advice from other entrepreneurs

Advice from other entrepreneurs and business professionals (such as lawyers and accountants) can prove to be invaluable. Consider putting together an advisory board, and don’t be afraid to motivate members by giving them stock options in your company. Read industry newsletters and startup publications like AllBusiness.com and Entrepreneur.com. Find mentors who can give you advice on hiring, product development, marketing and fundraising‎.

Never stop networking

Networking can land you a new investor, a great employee, a new customer, or a great mentor. Attend industry and startup events. LinkedIn can be a powerful tool to help you network, so make sure both you and your company have profiles on LinkedIn and that you are constantly adding new connections. When someone does a Google search on you, your LinkedIn profile will usually show up at the top of the search results, so be sure you’re making a good first impression.

Just do it

There is never a perfect time to launch a startup, so follow that famous advice and “just do it.” Take the first step to building your business, even if it’s only part time while you still have a paying job‎. Sometimes it’s just important to start. If we keep waiting around for the right moment, success will never come. That right moment is just an illusion. It’s important to act right now.

Continue Reading

Join the Newsletter


apple disrupt podcast
spotify disrupt podcast
Google Play Disrupt Podcast
The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

Trending

Copyright © 2018 Disrupt LLC