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How Important Is Your Story When Building Your Brand? A Storytelling Expert Explains

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I recently interviewed Celinne Da Costa, a Brand Story coach who helps visionary leaders and entrepreneurs master the art of storytelling.

Celinne has worked with leaders and entrepreneurs all over the world, including Fortune 500 companies, to create content that deeply connects with their audience, build unforgettable brands that sell, and scale their business with impact.

There are countless brands out there competing for consumers’ attention. To stand out in this sea of sameness, you need to capture people’s attention by differentiating yourself with what no one else can copy… your story.

Celinne shares how you can leverage your story to create a brand that resonates (and sells!) today:

 

Understand your hero’s journey

If you want your audience to stick around and remember who you are, you need to take them through a compelling journey full of insights, lessons, and emotions.

That’s where your hero’s journey comes in — it is the narrative that shows your audience who you once were, what drove you to a point where you realized you had to change, the breakdown/breakthrough that caused you end up where you are today, what obstacles you had to overcome to succeed, what you achieved as a result, and how you can guide others through a similar transformation.

Your hero’s journey is the foundation for your brand so make sure you understand it. Most importantly, know how to explain it to your audience in a way that keeps them engaged and invested in your brand.

 

Get crystal clear on your vision

You may spend a lot of time doing things — running a business, paying bills, creating content, marketing your products or offers, and so on — but how much time are you spending connecting with your reason “why”?

I’ve seen so many entrepreneurs get incredibly stuck because they disconnect with why they started their business in the first place. They stop attracting clients, making as much profit, and get snuffed out by their competition because they’ve lost touch of what makes them unique.

Your vision is your compass. Get clear on why you do what you do, who you’re doing it for, and what the transformation that you’re providing for your audience is. Once you do, then you can wrap that vision around a story that captures your audience’s hearts, connects them to you, and moves them to action.

 

Find the connection between your journey and your business goals

It’s not enough to know how to tell a story. If you want to build a brand that people remember for years to come, you need to be strategic about how you tell that story.

Once you’re clear on your hero’s journey and your vision, it’s time to put that into practice by aligning your brand’s story with your business goals. For example, if you’re a business coach and you’re selling a program about problem-solving, then you need to share stories (in both your personal life and career) about the many times where you were able to a find solution where others thought there was none. Something like that.

This will help reinforce your credibility and expertise with your audience while also making you relatable and memorable.

 

Tell stories that give value

Whenever you share a story, your audience should walk away with value. Your brand story is not meant to be a sob story or a long narrative that people get lost in. Be clear on what you stand for, your values, your ideal audience, and what you can offer them, and make sure that your content communicates that.

When storytelling, respect your audience’s time by giving back to them: this could come in the form of inspiration, an opening for connection, a fresh insight, or a list of tips they can apply to solve their problem. This will train your audience to always look out for and consume your content, and become loyal to your brand as a result.

 

Share your story with the world

Now that you understand your story and how to use it to grow your brand and business, it’s time to get it out there in the world. Your brand is as powerful as it is known, and that’s why publicity is your friend.

Your story will take you far when it comes to getting featured on publications, interviewed for podcasts, growing your following, etc. The better you learn to package and market your story, the more attention your brand will get.

To build a powerful brand, you’ll need to be remembered and admired for what you do, as well as how you make people feel and the transformation you bring into their lives. That begins with the story you choose to tell.

 

Celinne’s bio:

Celinne Da Costa is a brand story & life design coach for visionary leaders who want to master the art of storytelling so they can deeply connect with their audience, create a captivating brand that sells, and scale their business with impact.

Since leaving corporate America to design life on her own terms, Celinne has helped her 6 and 7 figure clients become confident leaders with powerful stories, influential brands, international media coverage, and thousands of raving followers.

Celinne graduated from University of Pennsylvania, is a master NLP Communication practitioner, and a certified Life, Social and Emotional Intelligence, and Motivational coach. She has visited 50+ countries and now travels full-time while running her business.

Celinne has been featured in major publications around the world, including Forbes, Entrepreneur, and Business Insider, and has a loyal community of 50,000+ dreamers following her adventures around the world. Follow her epic story on Instagram, Facebook, and Twitter @CelinneDaCosta.

Quiane Crews is the founder and CEO of LPG Technology, Inc. Quiane found his success in 2016 after partnering up with a friend drop-shipping on sites like Amazon and eBay where he grossed $1.2M in just 4 months. Mr. Crews partnered up with Shenzhen Communication Co. as a founding partner in China that developed smartphones, laptops and other technology. In 2017 Quiane parted ways from Shenzhen Communication Co. and started developing his own technology for his new tech startup LPG.

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Entrepreneurship

Why people call Linda Andrade the Fat Freezing Queen

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What’s your backstory?

I started my first business when I was 16 years old, it was called “luxe by Linda” and it was mainly focused towards women’s fashion and makeup, I did really well, especially because I was still in high school and girls in my high school started buying from me. I got married at 19 to another badass entrepreneur, my husband Ricky, and since then I’ve started my fat Freezing business which blew up, with plans to franchise soon. 

Can you tell me the story of your prior successes, challenges, and major responsibilities?’

Before I got married and started my own successful business, I was a student at orange coast college. My parents would not let me drop out or I would be kicked out, basically. I was the typical entrepreneur drop out cliche, really wanting to drop out. That was a responsibility I had that really hindered the way to my success. I was taking unnecessary classes just to be busy and keep my parents happy. Eventually, I got married and moved to Vegas, so my parents kind of let go of the whole college thing after that.

What made you decide to choose this career path?

I got fat Freezing done myself, I loved it so much. I got rid of my love handles and tightened my stomach up really nice. I started looking up more about it and decided to take a training to teach me more about it. 1 and a half years later I have 2 locations and have helped thousands achieve the results they want. 

Can you share a story about the funniest mistake you made when you were first starting?

Can you tell us what lesson you learned from that? Oh my god, in fat freezing there are levels of suction, and I usually go up in levels when they’re numb and can’t feel anything, because otherwise it hurts. One time, I forgot to take the level back down after the 1st area she did, so on her 2nd area, she immediately went to the highest level, and she was freaking out and making the funniest noises, and I couldn’t understand why, I was like “what’s wrong? It has a great grab of fat.” And then I realized she was at the highest level. It was like a solid 45 seconds of confusion and laughter. Then I felt really bad. But it was definitely the funniest mistake I ever made 

What do you think makes your company/personal brand stand out?

Because the product I offer isn’t just catering to 1 person, it caters to everybody. Literally everybody I know needs my service, and they know it too. 

What’s a quote that you live by?

How you do something is how you do everything. 

Linda Andrade

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Entrepreneurship

Why Nani Bernal is The Highest Rated Lifestyle Coach

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Nani Bernal is currently the highest-rated lifestyle coach because she continually raises the bar for herself and her community. She helps everyone in her community to improve on three of the most important pillars of life. Everyone in her community is challenged to improve their business endeavors, personal life, and health.

Nani shows people that no matter how bad their past is, they can outgrow their past, and become successful. Nani discovered that she had the choice to either stay in her bad past or break out of her past. She unmistakably broke out. She turned her past full of misery and violence into her motivation to change. 

She transformed herself into the highest-rated lifestyle coach. Nani’s mission is to impact the lives of more than 1000 people towards a better and more successful life. Right now she is hosting the InPower Accountability Group. It is not just an accountability group, InPower is a lifestyle to become the best version of yourself. Her clients discover how they are accountable for their current situation in life.

Even more, her community learns how to take accountability for their lives. How to give your life the direction you need to keep improving yourself. How to create the person you deserve to be and how to design the life you deserve to live. Every week Nani invites motivational speakers, entrepreneurs, and inspirators to her sessions. They share their stories, knowledge, and skills with Nani’s community.

A key part of the vision to Nani is to change routines, habits, and the (social) environment to create the life you always wanted. Amazing changes will occur when you break out of your old lifestyle. Day after day you will develop your new desired lifestyle. Nani will keep inspiring you to take new steps along the way. 

Nani is already setting up her next project. Her new project will focus on the mindset of people. The mind is the biggest asset you have. Together with Nani, you can explore your mindset and learn how to use your mindset to reach your goals. With the right mindset, you can achieve so much more than you can imagine.

This is not done overnight. To structurally change your mindset, you will need to put in the work. Nani knows like no one else how to do this. She will keep you motivated, change your mindset and make you accountable for your life, and the happiness you desire. 

Nani is an inspirational speaker who has been featured in top events like Hustle Con, Disrupt and The Monster Cruise with Coach Michael Burt. Soon she will perform a TED talk in Puerto Rico. Nani also has a top 200 podcast called Powertalk. She discusses all kinds of topics with industry leaders like David Meltzer, Tim Storey, Trent Shelton, and many more. 

It is clear why Nani Bernal is the highest rated lifestyle coach. Want to know more about Nani Bernal and The InPower Accountability Group? Visit the website and become inspired by Nani.

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Entrepreneurship

How Tyce Escalante Changed His Life With Digital Marketing in 1 Year

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Tyce Escalante had his first real introduction to the online world of marketing began when he was 19. There was a group of kids in my town that were in the digital marketing space, and from what I can see, they were killing it. At the time, he was also trying his hand at various online money making models like E-commerce, Affiliate Marketing, and a few more. The only problem was that he kept giving up after every setback. 

So back to the kids from his hometown, according to Tyce Escalante, he became obsessed with keeping up with their every move on social media. He believed in his ability to make things happen, and he knew some way or another; he was going to become part of their group. So after constant direct messages to them, he finally got his chance. On November 18, 2018, Tyce Escalante had been hired on to the Influencer Press team. 

Trials and Tribulations 

Due to Tyce Escalante’s lack of experience in digital marketing, his biggest obstacle was grasping the whole concept of how it worked. Tyce began by being introduced to online sales, and working with a chip on his shoulder; he had a lot to prove to the team. He contributes his fast grasping of digital sales to his mentor Johnny Medina, together they were able to crush sales for influencer press. Within his first two months, Tyce was able to bring in $20,000 in revenue, which opened his eyes to a world of opportunity. 

Now that he knew how to sell things online, he wanted to learn the service that he was selling for thousands of dollars. Tyce quickly asked for more responsibility within the team, and by showing up and working hour after hour, he slowly started to grasp the concepts of digital marketing. The real learning and growth for Tyce took place when he was promoted to client manager within the company and was soon handling every client for a 6 figure agency. For months Tyce was able to absorb everything and hone in on his skills; the skills gave him confidence that he could build a business for himself. This newly learned set of skills is how he began his online career.  

A New Chapter Unfolds 

Tyce Escalante has always been keen on making impulse decisions when it came to any goal he had in mind. So one week before his 20th birthday, he took off to Las Vegas and locked himself in a room until he had built an agency that was generating six figures a year. By utilizing the power of social media to build relationships with people in multiple different businesses, he has been able to leverage those relationships to make a name for himself in the online marketing space. 

Now with one month into 2020, he has set some big goals for his business Next Level Brand, and unlike most online agencies, his customers come first. So with setting values in place to build one of the most successful value-driven agencies and continuing to make a name for him and his business, he is optimistic for multiple partnerships this year to give his clients the best possible results. 

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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