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How Interviewing 850 People Has Led To $36 million In Facebook/Instagram Ad Revenue With Kyree Oliver

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What’s your backstory? 

I’ve built a social media marketing business that has generated multiple eight figures in client revenue. Yet I am not a marketer. In fact, I cannot stand the majority of people who identify as marketers with the “laptop lifestyle,” taking pictures in front of their supercars as if that has anything to do with their ability to serve their clients. 

As a 24-year-old former Division-1 football player, I have only picked up marketing as a skill in the last three years. A tumultuous time period during my late teens launched me into a crash course on who I truly was at my core. My identity as an athlete had been stripped away, and I was left trying to figure out who I was and what my new role in the world was since my football skills were no longer what I would be known for. 

I spent the next two years interviewing over 850 people about life, love, fear, what keeps them up at night, and a slew of other topics related to they way they viewed themselves and related to the world around them. I interviewed a vast variety of people, from family and friends to doctors, lawyers, and world leaders. I even interviewed three death row inmates and conducted 65 end-of-life interviews with individuals who had terminal illnesses and would not live more than three more months. 

The results of these interviews combined with my own introspection gave me an incredible perspective on human behavior as a whole, which is the number one reason I have been able to produce over $36 million in revenue for my clients using Facebook and Instagram advertising. Most “marketers” focus on numbers and metrics to inform them as to how they appeal to clients, but I’ve found that focusing on people and understanding what they believe to be true about themselves and the world around them will serve you far better than only running the traditional marketing campaigns that you are “supposed” to run. 

You can learn all of the tactics in the world, and you will still come to realize that unless you can connect with people’s core needs, you will never create longevity with a marketing campaign. You will forever be 

a slave to the “algorithm,” chasing those ever-expanding nuances of what true success as a marketer looks like. 

Kyree Oliver with his Hammer Of Doom

Having this personal connection will make the process of building out incredible cold audiences with engaging copy almost thoughtless. People will feel like you are speaking directly to them –because you are; you understand who they are, and you know exactly who you serve and why your offer will be life-changing for them. It becomes a no-brainer for them to click and ultimately purchase from you. 

Take it from a guy who has produced the multiple eight-figure results (with an average 9x ROI) and has never taken a marketing course or cracked open a marketing book: Marketing is about human connection and making people feel understood no matter what the “marketing gurus” are trying to sell you with their 10-step courses or super marketing secrets. The method I employ has produced better results than those of 99% of people in the market, and nothing you can learn in a course or eBook will teach you the real way to get there. 

 

‘Can you tell me the story of your prior successes, challenges, and major responsibilities?’ 

The biggest challenge I’ve run into when marketing clients is learning how to remove my own biases and interests when marketing different products or services. I had to learn along the way that the desired result had nothing to do with what I wanted to see or what images or videos would compel me to purchase; the only thing that mattered was the way the client needed to be spoken to and what they would find visually appealing. I had to completely remove my own thoughts from the equation and focus solely on the client’s needs and the customer’s problem points. 

 

‘Can you tell me about a time when you almost gave up, how you felt about that, and what you did instead of giving up?’ 

Truthfully, I’ve never almost given up. But I certainly have been frustrated. I’ve mostly found myself frustrated by the information currently available to those learning how to market on social media; most marketing trainings are too broad and too general to truly help someone without loads of experience navigate this landscape. There is simply too much nuance associated with each client. and nothing beyond learning how to serve each client according to his or her unique needs will help someone begin to run the high-figure campaigns they seek to run. 

No guidebook or video walkthrough can adequately tackle the topics that drive a truly great marketing engine for our clients, and way too often people get so caught up in the act of learning a new system that they never get to the point of implementing a profitable, long-term strategy. We become slaves to the algorithm or distracted by a new tactic that seems to be working for one specific person. The honest truth that most people have not yet discovered is that what worked for someone else may not necessarily 

work for you, and the shifts you need to make like have more to do with the approach to the problem (strategy) than with a new feature or campaign setup you learned this week (tactics.) 

Learn about people and the way they operate in whatever niche you occupy; they know (and will show you) their needs much more clearly than that “eComm/real estate/local biz marketing expert” whose course you’re about to purchase. Put your debit card back in your pocket, and learn how to treat people as if you are marketing to real people instead of numbers on a screen…because you are! 

Kyree Oliver 

 

Nathan Ray Ortega is the founder of influencer podcasts. Nathan helps those share their great story, by helping entrepreneurs, authors, influencers, millionaires and many more get on podcasts and tv shows around the world, his passion is to help share the stories of the few to impact the lives of the many. Nathan had to overcome many obstacles during his journey, from having 16 different jobs at age 20 to being homeless and sleeping in a car with his pregnant girlfriend, and even changing in public bathrooms for 2 months, but during that time Nathan stayed motivated and listened to many powerful stories that changed his life for the better. Nathan thanks the power of podcasting for motivating him to push further with every episode of entrepreneurship. ''Life is never a straight road, we have to face unknown obstacles, many emotional experiences, and life-changing habits, to get to where we need to be.'' - Nathan Ray Ortega

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Entrepreneurship

Why Nani Bernal is The Highest Rated Lifestyle Coach

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Nani Bernal is currently the highest-rated lifestyle coach because she continually raises the bar for herself and her community. She helps everyone in her community to improve on three of the most important pillars of life. Everyone in her community is challenged to improve their business endeavors, personal life, and health.

Nani shows people that no matter how bad their past is, they can outgrow their past, and become successful. Nani discovered that she had the choice to either stay in her bad past or break out of her past. She unmistakably broke out. She turned her past full of misery and violence into her motivation to change. 

She transformed herself into the highest-rated lifestyle coach. Nani’s mission is to impact the lives of more than 1000 people towards a better and more successful life. Right now she is hosting the InPower Accountability Group. It is not just an accountability group, InPower is a lifestyle to become the best version of yourself. Her clients discover how they are accountable for their current situation in life.

Even more, her community learns how to take accountability for their lives. How to give your life the direction you need to keep improving yourself. How to create the person you deserve to be and how to design the life you deserve to live. Every week Nani invites motivational speakers, entrepreneurs, and inspirators to her sessions. They share their stories, knowledge, and skills with Nani’s community.

A key part of the vision to Nani is to change routines, habits, and the (social) environment to create the life you always wanted. Amazing changes will occur when you break out of your old lifestyle. Day after day you will develop your new desired lifestyle. Nani will keep inspiring you to take new steps along the way. 

Nani is already setting up her next project. Her new project will focus on the mindset of people. The mind is the biggest asset you have. Together with Nani, you can explore your mindset and learn how to use your mindset to reach your goals. With the right mindset, you can achieve so much more than you can imagine.

This is not done overnight. To structurally change your mindset, you will need to put in the work. Nani knows like no one else how to do this. She will keep you motivated, change your mindset and make you accountable for your life, and the happiness you desire. 

Nani is an inspirational speaker who has been featured in top events like Hustle Con, Disrupt and The Monster Cruise with Coach Michael Burt. Soon she will perform a TED talk in Puerto Rico. Nani also has a top 200 podcast called Powertalk. She discusses all kinds of topics with industry leaders like David Meltzer, Tim Storey, Trent Shelton, and many more. 

It is clear why Nani Bernal is the highest rated lifestyle coach. Want to know more about Nani Bernal and The InPower Accountability Group? Visit the website and become inspired by Nani.

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Entrepreneurship

How Tyce Escalante Changed His Life With Digital Marketing in 1 Year

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Tyce Escalante had his first real introduction to the online world of marketing began when he was 19. There was a group of kids in my town that were in the digital marketing space, and from what I can see, they were killing it. At the time, he was also trying his hand at various online money making models like E-commerce, Affiliate Marketing, and a few more. The only problem was that he kept giving up after every setback. 

So back to the kids from his hometown, according to Tyce Escalante, he became obsessed with keeping up with their every move on social media. He believed in his ability to make things happen, and he knew some way or another; he was going to become part of their group. So after constant direct messages to them, he finally got his chance. On November 18, 2018, Tyce Escalante had been hired on to the Influencer Press team. 

Trials and Tribulations 

Due to Tyce Escalante’s lack of experience in digital marketing, his biggest obstacle was grasping the whole concept of how it worked. Tyce began by being introduced to online sales, and working with a chip on his shoulder; he had a lot to prove to the team. He contributes his fast grasping of digital sales to his mentor Johnny Medina, together they were able to crush sales for influencer press. Within his first two months, Tyce was able to bring in $20,000 in revenue, which opened his eyes to a world of opportunity. 

Now that he knew how to sell things online, he wanted to learn the service that he was selling for thousands of dollars. Tyce quickly asked for more responsibility within the team, and by showing up and working hour after hour, he slowly started to grasp the concepts of digital marketing. The real learning and growth for Tyce took place when he was promoted to client manager within the company and was soon handling every client for a 6 figure agency. For months Tyce was able to absorb everything and hone in on his skills; the skills gave him confidence that he could build a business for himself. This newly learned set of skills is how he began his online career.  

A New Chapter Unfolds 

Tyce Escalante has always been keen on making impulse decisions when it came to any goal he had in mind. So one week before his 20th birthday, he took off to Las Vegas and locked himself in a room until he had built an agency that was generating six figures a year. By utilizing the power of social media to build relationships with people in multiple different businesses, he has been able to leverage those relationships to make a name for himself in the online marketing space. 

Now with one month into 2020, he has set some big goals for his business Next Level Brand, and unlike most online agencies, his customers come first. So with setting values in place to build one of the most successful value-driven agencies and continuing to make a name for him and his business, he is optimistic for multiple partnerships this year to give his clients the best possible results. 

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Entrepreneurship

How Stephen Campolo is Helping Thousands Achieve a Hollywood Body in Just 12 Weeks

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Stephen Campolo is not your average fitness trainer. For one, he guarantees results, thanks to all the years of experience and knowledge within the diet, nutrition and health industry. You can be sure to get your dream physique through proven sciences and facts.

Here’s how Stephen Campolo is helping thousands achieve a Hollywood body in just 12 weeks.

The Shift from Corporate to Fitness Trainer

Stephen may have the body of a Greek god, but he wasn’t always like that. It didn’t bother him though, as he sought out a plan to climb out of his dilemma and build the body he wanted. In fact, the shift was largely due to his desire to become better and strive for greatness.

He began studying everything he could about body change, e.g., weight training, nutrition, and human anatomy, then worked as a cleaning boy at a Gold’s Gym so he could acquire as much information as possible about fitness. Stephen’s success largely stemmed from his action steps towards getting a better image and health, which ultimately changed his direction to becoming a fitness author and online entrepreneur.

Trial and Error

Stephen started working on what he knew in order to try and build the best physique. During this time, he already had a good understanding of how he could help others melt fat off their bodies and get into shape. He was working with CEOs and global movers in terms of weight loss and sculpting their muscles.

His love of helping others propelled him to greater heights. Soon, referrals from clients started seeing him and asking how they could get into shape quickly and easily. Stephen also began sharing his thoughts and beliefs on his social media page, which soon blossomed into a following.

The Rise to Entrepreneurship

Stephen isn’t like other fitness coaches who focus on making money. He genuinely wants to help others like him overcome physical challenges and be in their best shape. His passion as a personal trainer, nutrition coach, and weight loss expert grew, and people sent him messages to see if he had a book or program to sell. The seed formed, and Stephen began compiling his ideas and putting them on paper.

The momentum continued, and soon Stephen launched his very first fat loss program. The results were as expected- Stephen rose to become an entrepreneur and soon made enough money to do online fitness coaching full time.

His reach and audience grew to others who wanted to be like him all over the globe. Stephen’s client transformations were remarkable and unlike any other programs the world has ever seen. A session with him and you’ll understand how you can build muscle and burn fat faster than you think is possible.

The bulk of Stephen Campolo’s program revolves around tried-and-true methods coming from the author himself. In his quest to become fit he also learned a lot about dieting, nutrition, and knowledge on how the body works. Then, his intense desire to help others led him to the successful position he’s enjoying today.

Stephen Campolo has been featured in many various online publications, talk shows, radio interviews, and most recently The Breakfast Club. For any business inquiries feel free to message Stephen on Instagram.

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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