Bots are the future. Bot-powered commerce is our modern-day apparent fortune. The bots are powered by artificial intelligence, understand complex requests, personalize responses, and improve interactions over time.
The era of chatbot marketing is here! There are 1.3 billion users on Facebook Messenger monthly, and they’re not just chatting with family and friends. Facebook released a 2019 study that says 65% of shoppers are “more likely to shop with a business they can message directly.”
Perhaps the most efficient way for your brand to take advantage of the power of this platform is with a Messenger chatbot: a piece of software that can converse in a human-like style. Bots can automate a number of different tasks to help grow your business, from support to marketing to sales.
For starters, let’s talk about how you can use a chatbot for lead generation: how you can attract and qualify leads automatically with chatbot marketing, and save user information for future follow-up.
1. Attracting potential leads
In order to qualify leads, a bot needs prospects to interact with. There are several ways to use a Facebook chatbot for lead generation:
- Connect the bot to your Facebook ads. Instead of directing users who click on your ads to a landing page, consider sending them to your bot in Messenger. The bot can immediately begin engaging them and gathering lead information. Otherwise, the user may end up waiting for a manual follow-up from your team hours or days after filling out a landing page form.
- Create Lookalike audiences. Once your bot has interacted with enough people, you can use the information it has gathered about them to create Lookalike Audiences. That way, you can set up your ads to reach new users who have similar characteristics to your best leads.
- Add the bot to your website. If you’re already getting good traffic to your website, you’ve got the perfect opportunity to bring leads to your chatbot for qualification. A simple plugin will allow you to embed a chat window with your Messenger bot on any page of your site.
2. Qualifying leads
Once a user reaches your bot in Messenger, the lead qualification process can begin right away. Plus, chatbots interact with users in an easy, conversational style, making the process of gathering lead information quick and painless for the user. There are a few different ways a bot can do this, depending on the type of information your business needs. It can:
- Access to Facebook profile data automatically. Messenger bots, of course, exist in the Facebook ecosystem. Users must have a Facebook account to interact via Messenger, so bots automatically have access to their profiles. This means information like their name, gender, time zone, and more are accessible as soon as they become a subscriber (which happens once they respond to a message from the bot). Unlike a web form for lead gathering, a bot doesn’t have to ask for the user’s most basic information—it already has it.
- Quiz the user on their preferences. If it’s a potential lead’s preferences you need to know about, bots can gather that information in a quick, frictionless way. They can quiz users on their needs or taste and save the results for your future use. For example, an ecommerce business that sells clothing could ask the user if they’re shopping for men’s, women’s, or children’s apparel. If a user selects “women’s,” it could ask if they seek business wear or casual styles. Then, next time the brand has a sale on women’s business wear, the bot can reach out to the qualified users who indicated that preference, increasing the likelihood of conversion.
- Ask for contact information. If leads for your business require human follow-up, a bot can help with that too. The bot for a real estate agent, for example, could ask the user qualifying questions about topics like their price range, preferred zip code or area, and a number of desired bedrooms, and request their phone number. The chatbot can then pass this information to a human agent via email so they can follow up personally.
3. Other ways to grow your business with a bot
Lead gathering and qualification is an incredibly effective application of chatbots, but it’s certainly not the only one. Once you’ve created a bot, you can equip it to perform all kinds of business-accelerating functions.
Use it to answer FAQs to reduce customer wait time and free up your human support agents. Set it up to make product recommendations and send cart-abandonment reminders for an online store. Have it follow up after the user completes a purchase, appointment, or service, and ask them to submit a review to help you attract more customers.
Analyze your business and decide where automation via bot could help you the most. Then, take action! The era of chatbot marketing has arrived—make sure your business isn’t the last to adopt this impactful new technology. Take the first step today by learning more about what chatbots can do for your business.
The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business. To help achieve this, the iconic Elena Cardone is launching 10X Ladies.
10X Ladies is a conference designed for women who want it all. It will take place on February 24-25 in Las Vegas, with 10 amazing speakers and more. Some of the invited women are fashion designer Rebeca Minkoff, social media influencer Lisa Morales, and business coach Danelle Delgado.
The idea behind the conference is to expand on the 10X Growth Conference headed by her husband, Grant Cardone, which has been voted the #1 conference for marketing by Forbes, and has taken place every year since 2016.
Grant Cardone runs an empire that includes a sales training University, Grant Cardone TV, a real estate company and more. This is why both Grant and Elena’s vision has always been to build an empire. For years, Grant has been organizing conferences and attended public speaking opportunities to share his ideas and tools with people.
10X Ladies looks precisely to close the gap that exists between entrepreneurship and business-driven women who want to build an empire, and all the necessary resources to do so.
It is because of the sense of responsibility that Elena feels now that she is in a position to help others, that she has gone all in into the planning of 10X Ladies, where speakers of the likes of Shay Rowbotton and Maria Conceicao will be sharing their experiences.
Elena, who first came to prominence as an actress, who starred in Two and a Half Men and Days of Our Lives, married Grant Cardone in 2004. She eventually got involved in business, which had always been Grant’s ballpark, and both began to build their brands in support of each other and their common brand. But her role is mostly to support what Grant does while raising their two kids, which some people see as too traditional.
With 10X Ladies, Elena is creating the perfect platform to share the tools and resources she has had access to, with other women like her who are willing to build and grow their own empire, in whatever industry interests them.
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Primary Founder, James Billson, Shares Insight On How to Build Better Software with Application Modelling
James Billson has seen it all in the tech world. He started his first pizza delivery business at a time when Wi-Fi didn’t exist and orders had to be delivered by fax.
This business transformed into a software development outfit, and with it, he witnessed the rise and fall of tech in the early 2000s.
He made his grand exit with a sale to international advertising behemoth BBDO. He now runs Primary, the result of his years of development service experience. In this article, he shares a simple agile technique for building better software.
Agile methodologies are here to stay. They have received widespread acceptance in the sphere of software development. An agile approach helps teams to work together as well as with their stakeholders.
Agile practices help development organizations focus on their individual end-users and the way they interact with products.
Actions speak louder than words, and in software that is part of the problem. In the Agile Manifesto, having ‘working software’ is prioritized over compiling comprehensive documentation that exhaustively defines the product before development. Coincidentally, this manifesto was written by coders, and the universal belief of a coder is, if there is a problem, code it. If we extend the definition of ‘working software’ to include an application model, opportunities to work faster and more efficiently arise.
Introducing Application Modelling
Much like in manufacturing, product modelling can be used as an alternative route to effective application design. Modelling is the process of creating a simulation that gives insight into how the real product will function at the end of the development process.
There are many merits to this approach. First, it re-creates the full size and expanse of the product, in a holistic full-dimensional way that allows due consideration of all its facets. This way, it helps the team to understand the features of the product better and translate it into a design that the users can also comprehend. Finally, it presents all the necessary information in a light and vivid format rather than the dull and impenetrable nature of typical requirements documentation…
With a well-developed application model, there is direct access to the full scope required for the development process. It removes the likelihood of overlooking future steps and pathways by revealing the features of the future product.
Involving the Whole Team with Modelling
Modelling creates a unique environment for synergy among the UX team, the developers, and the product owners. A product model is an agile system that allows real-time creation and modification. All parties can raise potential concerns and create a matching solution as work progresses. In comparison to a ‘straight-to-code’ process where decisions are usually made during development, application modelling greatly saves time and team resources.
Telling Stories with User Flows
James Billson founded Primary.app to give developers an easy way to conduct product modelling. However, beyond simply using a tool, there must also be a systematic approach.
Developing a product model should be very much like telling a story. A story has a single important ingredient that allows its teller to connect with audiences. This is the narrative. To find this narrative, the development team must create user flows. A user flow is a series of steps that outlines the journey of the product user through the life cycle of the application. The user is the hero, and over each step, we see what they do, how they do it, and why they do it.
The narrative of the flow is the backbone to which you attach the details and conditions that will inform the different aspects of the product work. Once you have that overreaching structure in place, you can manipulate and modify details, creating different user scenarios and comparing end results. All of this can be done without making any grave changes to the main body of the model.
User flow models have another advantage in helping product managers to avoid the pitfall of ‘happy pathways’.These happy paths are easy and fun when you are looking at an engaging prototype that has all the characteristics of your minimum desirable feature set. However, the building process will reveal all the other less exciting processes that are needed to support these main functions, leading to a development lag and a generally uncoordinated process. A user flow-based model will highlight these necessary support functions and help you stay on top of them from the very beginning.
Modelling is The New Documentation
Comprehensive documentation fell out of favour because it became seen as a blocker to creativity. Development teams want the freedom to identify opportunities that arise from seeing the product in operation. As decisions are made in development, the document becomes increasingly redundant. The long descriptive passages and confusing diagrams did not lend themselves to easy updating.
Application modelling completely redefines all of this. It is a light system that can be edited and modified in real-time. The entire team can make input based on the progress to date and see those ideas implemented in the following sprints. The result is a clean and compact model that mirrors the reality of the developed application.
At Primary.app, James and his team have created a system that allows users to build large application models that are easily modifiable and constantly under development. Models can be changed any time, in response to key drivers that affect the app functionality in real life. It is as easy as changing sheets or doing the dishes before heading out.
Application modelling is the future of software development. User flow-based models of your app can be created with minimal resources, and then used to engage product team members for maximum and meaningful output. What you get is a comprehensive system that can be modified and iterated to synchronize with your desired result perfectly.
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