Given today’s highly digital business landscape everything from automobile to finance industry relies heavily on technology, especially when it comes to marketing their products and creating a better brand value. This is the world that comprises of wide and diverse types of influencing people such as:
- The shareholders
- The financial advisors
- The consumers and most importantly
- The financial marketers.
In order to tap them all effectively and efficiently, there is other alternative by the banks, financial institutions and all other units of the finance machinery including the online money lenders such as Libertylending.com and others but to pay more attention to their marketing strategies.
Modern marketing strategy is essentially digitized and it involves a lot of aspects to make it as successful as it should be. These areas include:
- Expansion of the referral network
- Promotion of business credibility
- Building better brand awareness and value and
- Utilization of social media platforms to its optimal level.
This helps businesses to grow. However, you will need to follow the main trends and business branding practices followed by the financial advisors and pay close attention to the upcoming ones as well. It will help you to:
- Build a stronger network
- Put your clients and customers first
- Build a better web presence
- Understand the power of better branding
- Pay attention to the personal needs and demands of your target audience as well as the market and
- Explore all available strategies to enjoy the best results and reap the maximum benefits.
This will help you to stay alive and kicking as well as build and maintain a strong relationship with your prospective customers and clients with a better and more effective social media marketing strategy.
Bank on digital services
Digital marketing and advertising is what you will need in these times and you will see that most financial services marketers typically bank on digital services.
- According to an article published by CMO.comin May, the need for the financial services marketers to rely on and embrace digital trends in their marketing is discussed. It is said that this approach of digital marketing can help finance companies to provide more customized and engaging experiences to their customers.
- According to eMarkerter.com it is further learned that online advertising is estimated to exceed traditional media by 23% in digital sales and this figure is only going to rise in the years to come.
When you have the proper insights and facts like these it will surely be easier for you to relate to the key trends to follow just as the financial services marketers do while developing your marketing plans.
Therefore, there is no doubt that in 2019, you will need to integrate digital platforms successfully and effectively into your marketing efforts, it is also required that you:
- Tailor your content
- Deliver bespoke experiences
- Use multiple channels
- Use social media to the fullest
- Build larger customer communities
- Gain deeper insights and
- Focus more into the financial needs of your customers.
It is also required that you ramp up mobile advertising as the use of mobile devices is on the rise. According to the reports from Millenial Media, about 80% of finance users own and use a smartphone. Therefore, you must develop useful and effective strategies for the users of this specific platform in the coming year.
You may target the mobile audiences by placing your ads on sites of general interest instead of those that are more financially focused spaces. This is because it will help you to reach out to even larger audience irrespective of the fact that they are not looking specifically for a financial product.
According to the report of Millenial Media, different percentages of people spend different amount of time on different sites and apps such as:
- 84% on apps focused on weather
- 74% on maps
- 67% on general news
- 58% on sports info
- 58% on entertainment news and
- 47% on tech news.
Therefore, if you can reach out to such a wide variety of users with your brand through your ads then you will surely create better brand awareness and increase the chances of getting larger organic traffic to your site and enhance the chances of converting those visitors into your prospective customers and clients.
Keep up with the constant evolution
Financial services buyers and their demands, size, and needs are constantly evolving. It is required that you keep up with it and provide then with exactly what they want. This will help them to make quick and better decisions regarding finances and purchase of financial products. However, this is not an immediate process that will produce immediate results because:
- You will need to shop around and research well to make the right offers at the right time.
- You will need to establish a connection with them on a more personal, emotional, intellectual and technical level.
You must also provide the right message at the best possible way. This is the best way and most effective tool to make a strong connection at the deeper emotional centers of your consumers, especially when it comes to financial products and services.
Importance of brand equity
Brand equity can be referred to as the value of the brand itself. More the equity more will be the value and more will be the consumers interested to pay more to buy a product.
Therefore, instead of focusing on a generic product make sure that you create products that will give them more value in return. Remember, branding means providing sophistication and prestige and people will be willing to pay a premium price for it if they are provided with these along with the best product.
However, a bit of caution is required in this aspect because improper handling may create a negative brand value. This will result is a huge product recall that will be detrimental for the brand value and result in a huge loss due to a highly publicized disaster. Therefore, make sure that the brand name and value becomes your asset and not a liability at any cost or at any point of time.
How To Stay Focused on Your Business Goals With Jacob Galea and Paul Getter
How to stay focused on your business goals? Determination is usually the longest chapter in every story about business success. Success is demanding and at the top of the list of requirements is determination and willpower.
If you find yourself stuck in chaos and stress even right now, it is time to find positive methods that other people have used to acquire wealth and focus on the one that works for you.
Most folks think that every business success is due to having been born with an abundant supply of determination compared to everybody else.
However, if you ask any success story, they reveal that it is not being more determined but rather, effectively harnessing your mind and staying focused. Here are a few methods on how to stay focused on your business goals.
Remind Yourself Of Your Business Goals
Creating a system that serves as a constant reminder of your business goals. You can create mind movies or a vision board. It is crucial to remind yourself why you are reaching for these goals.
For example, you want to start a Charity in a third world country. Clearly imagine your vision and do this on a daily basis. You can visualize how you want your Charity to look and operate five minutes a day.
Transformational Coach and Mentor Jacob Galea says “Remember why you started. Focus on your why. Get a mentor to keep you on track. Think about what would happen if you don’t achieve those goals and look back in regret. Keep strong daily little goals that get you to your big goal. Have a massive reward that you will purchase when you hit that massive goal.”
The more detailed your mental picture is, the better. Become involved emotionally by putting videos or even music to heighten emotion. This increases your motivation and keeps you focused on your business goals.
Work on something and when you feel your energy fade, take a quick break. Stretch, run, walk. Do what helps you regenerate focus and energy so you can go back to your business tasks with sharper mental focus and renewed vigor.
Get Rid Of Distractions
Deal with real emergencies when they come up. Most situations these days tend to be distractions and not emergencies. Get rid of time-wasting distractions and focus on business-tasks. Spend less time in trivial activities. You will also build an image of a focused, strong-willed person who is quite busy, which can only be good for business.
Do The Hardest Tasks First
Fretting and dreading difficult business tasks won’t make them any easier. Instead, dig in and do them first. Doing the hardest job first frees up your energy for all the easier stuff. Tough jobs are also best done in the morning since this is when you have the most energy, and your mind is sharp from all that coffee.
Founder of The Internet Marketing Nerds Paul Getter says “To stay focused on your goals it is essential to shut out all the noise that distracts you from truly being productive. Understand, there’s a difference between being busy and being productive.”
Schedule Everything The Day Before
Set up each day the night before. Make your to-do list the day before each day. Where you will eat, which route to work and what to wear saves you time. Business and personal expenditures need to be included. Don’t surf or check email before you finish your nightly checklist.
The next day, stick to your schedule. Planning the next day ahead keeps you on top of things. You are in control, with no wasted energy and time. This helps you stay focused on your business goals.
How the Capsule Hackathon Bridges Sustainability and Corporate Innovation to Produce a Record-Breaking Event
Hackathons are a special breed of events for their role in innovation. Originating in the tech industry, hackathons have been adopted across almost every segment and come in all shapes and sizes. The collaborative nature and mind share allows for rapid creation of ideas. Companies and industries continue to use hackathons to extract innovative ideas with individuals who can build them. If there is something that needs this innovative approach more than anything, its the climate crisis.
Hackathons have become a crucial channel for generating new ideas and connecting with the people who can bring them to life. We’ve all heard how challenging it is for large companies to keep innovating, which is why Fortune 1000 companies are adopting hackathons as an integral component of their innovation pipelines. As large companies enhance their corporate social responsibility efforts, their interest in certain technologies overlaps with climate-focused solutions.
Seeing opportunity in the alignment of the need for corporate innovation, Experimental Civics is hosting Capsule 2020 with the participation of key partners. Capsule is a civic hackathon hosting over 4,000 hackers on June 20-21, 2020 in Austin, Texas to hack forward 500+ projects that all intersect with the environment.
Through various strategic partnerships with universities, corporate innovation labs, and non-governmental bodies, the innovation pipeline extends beyond the two-day hackathon event.
Early partner support
Nothing happens without the involvement of strategic and passionate partners. In the roster of community partners is Oxford AI Society, where VP of Partnerships, Ruben Drayton states, “Partnerships are very important for us in reaching more people and inching closer to our mission. Hackathons are where brilliant people come together to create novel solutions, and the spirit of Capsule reflects our goal of connecting AI talent with multidisciplinary problems for drastically improved answers to the most complex issues of our time. We are therefore excited to be able to see what comes out of the event, and hope to bridge Oxford’s AI knowledge with other communities around the world.”
An early partner of Capsule is The Earth Hacks Foundation, a non-profit organization dedicated to building grassroots environmental hackathons at universities. Also confirmed, is Tech Together, a student-run nonprofit that equips individuals with the tools and resources necessary to host an all-female and non-binary hackathon with the mission to end the gender hack gap in technology. Zero Waste Strategies, an Austin-based waste diversion, and consultancy group is a sustainability partner helping to reduce waste created at the event. Additional community partners include Welti, Youth Climate Leaders, and Key Conservation.
“Partnerships are at the heart of innovation. For Key Conservation, we are working to help conservation efforts on a global scale and to be able to do that we need to have our eyes and ears to the pulse of these efforts happening around the world. Our partnerships are crucial in allowing us to have these insights so we are not only building something that can be useful globally but they allow us access to local knowledge, personal in-field experiences, areas of expertise and to see the world from a different perspective, which is priceless. One of the more exciting features of the Key Conservation app is the ability for skilled professionals to use their skills to help conservation organizations. When we heard about how Capsule was bringing people from all over the world, from different skill sets to help tackle climate change we knew we had to be involved. We truly believe that no matter what you do for a living you can use those skills to make a difference which is exactly what Capsule is working to do.”Megan Cromp, Director at Key Conservation
Capsule’s founder, Sarah Sharif, has successfully helped clients like Redbull, Google Fiber, and Mozilla to extract 6-figure ideas while also impacting their social bottom line. Sharif’s relevant, high-level unique experiences serve as a cornerstone in her efforts to execute on Capsule. Sharif is a former Director of ATX Hack for Change, winner of a Mozilla Science Grant in 2019 for her work with Life Sci Hack, and Judge for both the Mozilla Gigabit Community Fund and City of Austin’s Gigabit Fund awarding over $310K to spur the generation of local social enterprises.
As an 18-month innovation program, Capsule uses the 2-day hackathon to bring together everyone that is involved throughout the process. Before the event, organizations and individuals are welcome to submit project ideas to lead and spread the word.
It takes a village
Hackathon projects are just projects at first, but the real goal is to see promising projects evolve into actual businesses. Diversity is key when it comes to organizing hacking teams with complementary skills. Participating hackers come from all sorts of backgrounds including students, developers, designers, scientists, entrepreneurs and more.
A common misconception is that you need to have technical skills to participate in hackathons, but that is not the case with Capsule since the aim is to build a business that needs many diverse minds. Anyone looking to participate in Capsule to be a part of breaking a world record is welcome to share their project ideas during open call Jan. 27, 2020 – Apr. 15, 2020. Finalists will be announced on May 4, 2020.
“We need all the builders, doers, makers, creators, thinkers, and leaders to get involved now. The complexities of the climate crisis present certain challenges that I believe our hackathon formula is well equipped to overcome.”Sarah Sharif, Founder of Experimental Civics and Founder of Capsule
Those who submit their project ideas will have their proposed idea go through the project selection process and finalists will have to be present at the event in order to run the project as a project lead.
On-site support from a small army of volunteers will help the event run smoothly. Volunteers support all event functions from traffic control, runner duties, event setup, event takedown, greeter, information, etc. Volunteer training will be provided before the event and all volunteer-related affairs will be tracked using the volunteer management system, GivePulse.
An ambitious goal of solving the climate crisis needs to be met with an equally ambitious approach. That’s exactly what Capsule offers with a civic hackathon, focus on open science, diverse participants, and a support network for the continued development of promising projects.
For Ryan Morris, Financial Security Just Wasn’t Fulfilling Enough
The idea of financial uncertainty is an extremely unnerving thing in the entrepreneurship space. The concept that if your performance is lacking for an extended period of time, you will quite literally have no money to even put food on the table for yourself. While this draws many people away from entrepreneurship, Ryan Morris wound up quitting multiple high paying jobs in favor of chasing his dream of being an entrepreneur. Many outside observers would frown upon his decision, as he abandoned his financial security just to go work for himself. Morris knew that regardless of how much money he was pulling in working for someone else, he would never be quite fulfilled. So, chasing his dreams was a no brainer for him.
Ryan was no overnight success either. He spent the better part of 3 years experimenting with different ventures, with his fair share of failures along the way. Ryan admits that the journey is tough, with most of it feeling like a constant uphill battle coming from the bottom. He feels lonely at times, but ultimately is in love with the game, especially the process of finding success. He hasn’t ever been involved with entrepreneurship for the money, even though he is immensely successful today. He’s the owner of iFortune Marketing, a digital marketing agency, the owner of J&R Vacations, a real estate management company, a forex trader, and a professional network marketer.
With all of the success he’s recently found and the incredible connections he’s made, Morris has came into a position of helping others. He has been all about passing the wisdom he’s gained onto others, with his main piece of advice being straightforward: you don’t have to be perfect to get started. Imperfect action is the best course of action, as waiting for the right time to get started will have you stuck at square one for far too long. Take it from Ryan, trying and failing is completely fine. Failure is the greatest learning tool any entrepreneur can have, and the best knowledge will never come from any book or course but from firsthand experience.
If Ryan was able to become successful from his lowest point, then anyone reading this will surely be able to as well. While having his back against the wall did give him the extra drive to work as hard as he could to find success, it was surely a trying time on him to the point where this is the first time he’s been able to share the ordeal with anybody. By accepting his extremely negative situation and emotions and being able to acknowledge that he was not in a good place, he gave himself no choice but to change his situation. No matter how unfortunate of a situation you may currently be in, there is absolutely a way out of it if you’re willing to put the work in. Ryan’s life has completely turned around, and he urges anyone going through tough times to dig deep and find the inner strength to overcome their struggles and make it happen for them.
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