Given today’s highly digital business landscape everything from automobile to finance industry relies heavily on technology, especially when it comes to marketing their products and creating a better brand value. This is the world that comprises of wide and diverse types of influencing people such as:
- The shareholders
- The financial advisors
- The consumers and most importantly
- The financial marketers.
In order to tap them all effectively and efficiently, there is other alternative by the banks, financial institutions and all other units of the finance machinery including the online money lenders such as Libertylending.com and others but to pay more attention to their marketing strategies.
Modern marketing strategy is essentially digitized and it involves a lot of aspects to make it as successful as it should be. These areas include:
- Expansion of the referral network
- Promotion of business credibility
- Building better brand awareness and value and
- Utilization of social media platforms to its optimal level.
This helps businesses to grow. However, you will need to follow the main trends and business branding practices followed by the financial advisors and pay close attention to the upcoming ones as well. It will help you to:
- Build a stronger network
- Put your clients and customers first
- Build a better web presence
- Understand the power of better branding
- Pay attention to the personal needs and demands of your target audience as well as the market and
- Explore all available strategies to enjoy the best results and reap the maximum benefits.
This will help you to stay alive and kicking as well as build and maintain a strong relationship with your prospective customers and clients with a better and more effective social media marketing strategy.
Bank on digital services
Digital marketing and advertising is what you will need in these times and you will see that most financial services marketers typically bank on digital services.
- According to an article published by CMO.comin May, the need for the financial services marketers to rely on and embrace digital trends in their marketing is discussed. It is said that this approach of digital marketing can help finance companies to provide more customized and engaging experiences to their customers.
- According to eMarkerter.com it is further learned that online advertising is estimated to exceed traditional media by 23% in digital sales and this figure is only going to rise in the years to come.
When you have the proper insights and facts like these it will surely be easier for you to relate to the key trends to follow just as the financial services marketers do while developing your marketing plans.
Therefore, there is no doubt that in 2019, you will need to integrate digital platforms successfully and effectively into your marketing efforts, it is also required that you:
- Tailor your content
- Deliver bespoke experiences
- Use multiple channels
- Use social media to the fullest
- Build larger customer communities
- Gain deeper insights and
- Focus more into the financial needs of your customers.
It is also required that you ramp up mobile advertising as the use of mobile devices is on the rise. According to the reports from Millenial Media, about 80% of finance users own and use a smartphone. Therefore, you must develop useful and effective strategies for the users of this specific platform in the coming year.
You may target the mobile audiences by placing your ads on sites of general interest instead of those that are more financially focused spaces. This is because it will help you to reach out to even larger audience irrespective of the fact that they are not looking specifically for a financial product.
According to the report of Millenial Media, different percentages of people spend different amount of time on different sites and apps such as:
- 84% on apps focused on weather
- 74% on maps
- 67% on general news
- 58% on sports info
- 58% on entertainment news and
- 47% on tech news.
Therefore, if you can reach out to such a wide variety of users with your brand through your ads then you will surely create better brand awareness and increase the chances of getting larger organic traffic to your site and enhance the chances of converting those visitors into your prospective customers and clients.
Keep up with the constant evolution
Financial services buyers and their demands, size, and needs are constantly evolving. It is required that you keep up with it and provide then with exactly what they want. This will help them to make quick and better decisions regarding finances and purchase of financial products. However, this is not an immediate process that will produce immediate results because:
- You will need to shop around and research well to make the right offers at the right time.
- You will need to establish a connection with them on a more personal, emotional, intellectual and technical level.
You must also provide the right message at the best possible way. This is the best way and most effective tool to make a strong connection at the deeper emotional centers of your consumers, especially when it comes to financial products and services.
Importance of brand equity
Brand equity can be referred to as the value of the brand itself. More the equity more will be the value and more will be the consumers interested to pay more to buy a product.
Therefore, instead of focusing on a generic product make sure that you create products that will give them more value in return. Remember, branding means providing sophistication and prestige and people will be willing to pay a premium price for it if they are provided with these along with the best product.
However, a bit of caution is required in this aspect because improper handling may create a negative brand value. This will result is a huge product recall that will be detrimental for the brand value and result in a huge loss due to a highly publicized disaster. Therefore, make sure that the brand name and value becomes your asset and not a liability at any cost or at any point of time.
Things to Consider While Calculating Premiums
If you are looking for an insurance policy, you need to look at the factors that insurance companies take into account to calculate the price of the premium. When you pay for the policies for your home, auto or life, you get coverage for the things covered in your policy. The different factors that are based on the price of insurance are the age of the underwriter, the amount of coverage you need, the type of coverage you are looking for, the area where you live, your personal information and other similar factors.
How to Calculate Insurance Premiums?
While calculating the insurance premium. You should keep in mind the following things through which you can low down the cost of your insurance. When calculating the insurance premium, Insurance Company London considers the following factors;
The age of the driver matters much. If you are an experienced driver you can get the insurance of the car at a very reasonable rate. But in case, if you are a young driver then you should be aware that the new drivers have to face the things that keep up the insurance premium. Because young drivers have no experience. Your age is an important factor that the insurance companies take into account to predict the number of years you are going to use the insurance premium. If you are buying health insurance, you need medical care a lot more time if you are older in age compared to the one who is younger. The premium for older people is generally higher while for the younger they are quite cheap. In addition, teenage drivers have to pay more premium prices as there are more chances to face damages because of the accidents.
The type of coverage you want:
While taking the insurance coverage, you should be conscious that what type of insurance coverage suits that meets all your needs and complete the requirements. Generally, insurance companies offer you a lot of options when you are looking for an insurance policy. If you buy basic insurance coverage, the policy you buy will be much cheaper. On the other hand, if you buy comprehensive coverage, your premium would be expensive.
The amount of coverage: your premium price is based on the amount of coverage you buy. If you buy less coverage, your premium would be cheaper. If you buy auto insurance, and your deductible is higher, you have to pay less for the premium no matter what amount of coverage you buy.
While picking the insurance, you need to give all the personal information to the insurer. When you are shopping for an insurance policy, Insurance company London consider the factors like driving record, your yearly claims, age, gender, marital status, hobbies, the area you are living in, lifestyle, your health, medical history of your family, smoking status, etc.
How You Can Lower Your Insurance Premiums?
Insurance agencies are about assessing and managing the risks. The higher the hazard, the higher the premiums. In any case, there are approaches to bring down your premiums.
One way is to bundle your protection. For instance, on the off chance that you have your auto, home, and life coverage strategies with one organization, you’ll likely fit the bill for a markdown.
Obviously, you can set aside cash in the event that you lessen your inclusion (e.g., increase your deductible); be that as it may, that is not constantly a decent decision. Consider your circumstance and the probability that you’ll utilize the approach before settling on any choices.
There are different approaches to save money on your premiums, as well, yet they take even more responsibility. For instance, most states charge smokers up to 50% more than non-smokers for health insurance policies. That means if you’re a smoker paying $600 a month for health insurance, you could bring that down to $400 if you quit smoking.
For example; you may qualify for lower auto insurance rates if you improve your credit score. That’s because people with lower credit scores are, statistically speaking, more likely to be in an accident.
For more information, you may look at Cubit-Information.
Make Your WordPress Website Into An Online Store With Woocommerce In Simple And Easy Steps
Do you already have a WordPress website and are looking to build an online Store to sell your products? Then look no further, because with WooCommerce you can easily start your eCommerce business.
What is WooCommerce?
WooCommerce is a flexible, open-source e-commerce plugin that is designed for small to large-sized online merchants who use WordPress.
How to get started?
Consult a reputed WordPress Development Services provider and they will quickly build the store you want. Work starts by activating the free WooCommerce plugin on a new or existing WordPress site.
What features does WooCommerce offer?
– Product, ShoppingCart and Checkout pages.
– Secure payment options – credit card, debit card and others.
– Shipping options are configurable and this includes flat rates and label printing.
– Modular blocks facilitate integration of content and commerce across your site.
– Tax and VAT calculations are automated.
– Integration of Google Analytics, MailChimp, and Facebook.
– Central store dashboard with key metrics, and more.
What advanced and customizable features does WooCommerce
– Choose a design to suit your brand and industry.
– Add features and integrate with local and global eCommerce web services.
– Inspect and modify any aspect of the core plugin code.
– Leverage hooks and filters to modify functions.
– Build on top of the REST API and webhooks.
– Full ownership of content and data.
– Free WooCommerce mobile app (Android and iOS).
What products can be sold on WooCommerce?
A WordPress development services provider can expertly guide you in this process.
WooCommerce offers you immense options to sell both physical and digital goods. You can offer single or multiple products in different variations and with complex configurations. What’s more, you can also offer discounts and instant downloads to your clients and even sell affiliate goods from online marketplaces.
By using paid extensions, you can do a lot more – set up recurring
payments to subscription holders, offer memberships, take bookings,create
dynamic pricing rules and much more.
What payment options does WooCommerce offer?
WooCommerce facilitates payment through major credit cards, debit cards, alternative payment methods, BACS (bank transfers), and COD. WooCommerce integrates with more than 140 region-specific gateways including popular choices like Stripe, PayPal, Square and Amazon Pay, Apple Pay and Google Pay.
What are the shipping options offered by WooCommerce?
WooCommerce offers configurable shipping options that include free shipping or flat rate shipping, limiting your shipments to specific countries, connecting with hundreds of local and international carriers such as Royal Mail, FedEx, and Australia Post etc., and integrating with inventory management and fulfillment providers.
With extensions you can add delivery and shipping options and support strategies like buy-one-get-one free, free gifts, and add-ons, real-time calculations and printing labels at home.
What store design themes are offered by WooCommerce?
A WordPress development services provider can help you design a theme of your choice from hundreds of free and paid themes that are available, including Storefront, which not only offers WooCommerce integration, but also prioritizes speed and uptime. You can add your brand and define your style by customizing Storefront or by adding one of several industry-themed Storefront child themes.
What customization options does WooCommerce offer?
Multiple features and functionalities can be added to your WooCommercestore by using extensions that are available for:
– Selling your products
– Customizing your store
– Customizing shipping options
– Finding your audience and marketing to them
– Driving sales
Who owns the IP of a WooCommerce store?
As WooCommerce is open source all the IP of your online store belongs to you.
Further, WooCommerce gives you full ownership over what is tracked and stored and you have the option and control to decide whether you want to share all the content and data of your online store with WooCommerce or not.
With WooCommerce, your data belongs to you and you are free to export all your content and take your site wherever you choose.
If you have a WordPress site you can easily convert it into an online store. The time and effort involved depends upon the features you want and your business goals. Important however is to engage a WordPress development services provider who can guide you expertly in your journey to eCommerce.
Myself Mouzzam Jafri Head of Internet Marketing at Techindiasoftware. I have 6+ years of experience in IT Industry. My passion is in writing about Internet Marketing Currently I am writing about how to choose Best Magento Development Company In India Web Development Services Company.
WHY #PAY TAMPA BAY
Florida is home to the third-largest cluster of insurance and banking companies in the U.S., making it an ideal location to launch and support a fintech venture.
On my recent trip to Las Vegas for the Money 20/20 event, I received a lot of questions about #PAY TAMPA BAY. I’m writing this blog to share my vision for this unique event.
First and foremost our technology corridor is experiencing tremendous growth with startup incubators and accelerators in all three major cities, Tampa, St. Pete and Clearwater. Huge investments from business leaders and local government cooperation is expediting growth.
Tampa Bay Lightning Owner, Jeff Vinik is collaborating with Bill Gate’s Cascade Partners to revitalize the downtown business district with a new innovation hub as a keystone in the project.
Strategic Property Partner’s $3 Billion dollar Water Street Project will catalyze the city and it’s technology oriented growth for 2020 and beyond. Water Street Project Website
As a native of Tampa Bay this is exciting news to me and it provided an opportunity to showcase this growth to the financial services industry. We want to attract attention and investment to the area to aid in growth and prosperity.
Embarc Collective is a 33,000 square foot, $12 million dollar, state-of-the-art innovation hub opening in 2020. #PAY TAMPA BAY is the first official event following the grand opening. The hub will have private workspaces, a public cafe, outdoor lounge and lending library.
“We’ve created an urban porch for this historic, brick warehouse,” Jan Barna, president of Kreher/Barna Design Studio, said in a release. “And designed an interior that reflects a microcosm of our urban environment.”
To make the massive space a little more close-knit, it will be split up to “mini-neighborhoods” which are intended to have the tenants create close connections with their neighbors.
“You have different companies in private offices that have a small shared area, so it’s a community inside of a community,” she said. “These companies get to know each other, cheer each other on, but in a much smaller community.”
As important as this infrastructure is, it’s the people and their passion that make the difference. We have found that Tampa Bay is full of passionate leaders that are highly involved in fintech.
Two of those people are Rosa Shores and Gabe Higgins, Founders of BlockSpaces. We have partnered with this blockchain innovation studio that is focused on creating value-added solutions to organizations looking to leverage emerging technology to organize and present this upcoming event at this brand new, downtown innovation hub.
There is a number of other local passionate leaders in the fintech realm here in “the other Bay Area”. Numerous financial services giants are opening their doors in the corridor to leverage our burgeoning fintech industry and perks of a warmer climate.
Today, Florida is home to the third-largest cluster of insurance and banking companies in the U.S., making it an ideal location to launch and support a fintech venture. We’re reaching out to the fintech industry in many different ways to attract attention and investment to the area.
Recently a cohort representing St. Pete’s financial services leaders joined the Greater St. Petersburg Area EDC in Times Square on October 25 during the Finovate Fall event to talk to New York-based companies about the business opportunity in the Sunshine City.
Greater St. Pete EDC President, J.P. Dubuque was joined by Intrinio, Presence, Raymond James, Dynasty Financial Partners, and the City of St. Petersburg, who shared their Florida Fintech story with the Finovate Fall delegates and members of the media.
“St. Pete is young and vibrant, it’s a happening place. It’s one of the most up-and-coming cities in the Southeast”
Shirl Penny, President & CEO, Dynasty Financial Partners.
“Financial services companies don’t need to be in New York, they can be in St. Pete, thrive, succeed and be much happier” said St. Pete EDC President.
“I think we need to pump our chest out and be proud of who and what we are, and even more so about what we’re becoming” said Tash Elwyn, President and CEO of Raymond James, Private Clients Group.
“We need to continue to do more of this, we need to tell the story, work together and we need to make sure everybody knows how special St. Pete is”.
I personally find a great challenge in this and am joining the ranks of those already working to attract attention and investment to the area. I have committed my company to organizing this event with the intention of helping to build progress, talent density and take part in the growth and transformation of this thriving technology corridor.
#PAY TAMPA BAY has opportunities for speakers, sponsors and supporters. We want to challenge companies in the financial services space to get involved and participate in this special one day event designed to bring fintech leaders to the Tampa Bay area.
If you want to support innovation and gain insight to what Tampa Bay has to offer please contact us. We’re happy to discuss your organization’s participation in this unique and inspiring event.
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