Armando Cabba, a 28 year old Canadian artist and owner of his own gallery Atelier Cabba based in Paris. An artist on the rise gaining recognition for his portraits, Cabba is beginning to make his mark on the business front as a young artist who opened up his own independent space.
Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
Just like how I got into art itself, this all kind of happened by chance. Around 2014, I was a bit lost after leaving the academy back in Florence in terms of where to go career wise. There was a feeling of being over saturated regarding school, so I continued to work independently which brought me to France. Setting up was not easy as it was in Italy. Finding a studio in Paris was beyond challenging for countless reasons. I was getting desperate to the point I almost renovated an old brothel just so I can have a place to create. After a solid 7 months of constant searching, I found the space I’m currently in.
Atelier Cabba was more of an idea to happen much later in my career and now I’m 2 years into it. Having a workspace to paint in is one thing, but operating a gallery at the same time is a new kind of game. The best way to describe it is seeing a dog walking itself on the street holding a leash in its mouth. All the responsibilities that happen behind the scenes are on me as opposed to being under gallery representation.
Can you share the most interesting story that happened to you since you started your company?
I don’t have a story that stands out in specific, but it’s been interesting to see how the public has been reacting first hand. There’s been a solid engagement and relationship formed with me and the local community. I’m also not hard to miss roaming around covered in paint near Moulin Rouge in search of snacks while saying “hi” to everyone. Even though it’s a very lonely gig to paint, I don’t feel completely isolated. There’s also no middle man who will tell me what happened at the gallery that week. There’s no human filter between the artist and the public. Each day is completely unpredictable.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
There are no such things as mistakes, only happy accidents. A funny happy accident I had was when I really ran out of patience with one visitor. It was an artist that came in and began to compliment all the work up in the gallery, but it turned real sour real quick. On many occasions I get lots of artists who try to drop off their portfolios. The deal is that if there’s a show, it has to be a collaboration where we work together on something instead of me just hanging up your work. He all of a sudden did a 180 in his attitude and went off on how I don’t know stuff about things when it comes to running a gallery.
After 5 minutes of grumpy Parisian rambling, I tossed him my keys and told him “You seem to know what’s up. You do it. I’m off to get a beer. Send me a postcard when you’re famous” I made my way next door and did what I said I was going to do. He came outside with a look of horror and told me I was crazy using the most poetic profane french I’ve ever heard. That would be my major mistake considering it was a rare time I lost patience plus I didn’t take into consideration who this person could actually be. Also, this isn’t Canada. People in Paris do tend to steal things, so I ran a giant risk of him actually locking me out of my gallery. That would of been one hell of a hostage situation.
What do you think makes your company stand out? Can you share a story?
Atelier Cabba stands out because it’s one of the few spaces where the artist is present. You enter my world when you walk through the door. There’s a freedom for both me and visitors. Anyone can come in and see me working away and watch, ask questions, be creepy and stare while eating a sandwich erotically, etc. It’s nice to hear what people have to say directly and it brings me out of my usual mental flow. I have my regulars who come in to share stories or things they found. There’s a special bond and feeling of participation in my atelier. It’s all organic and not staged. When you step into most galleries, there’s a sterile inhuman feeling. A sense of “Should I actually be in here? Do I know enough to be here? Am I rich enough to be here?” You’re in this sacred space and you occasionally have the assistants who will look up from their desks to say hello. They also act like they are doing super serious work, but I’m pretty sure they’re playing the T-Rex game when the Google machine isn’t working. Things aren’t popping off in an empty gallery. You can’t fool me.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
I would say to be careful regarding what people say. Being one of the rare individuals out there who both creates and operates a business, you get a buttload of criticism. Some of the advice is very helpful, and other times it feels very much like you’re dealing with a backseat driver. To all my artists, always beware of the any white middle aged bald man who wears atypical circular framed glasses and colourful pants. These guys always have some “strong” commentary and they’re everywhere. I’m convinced they’re some sort of a boss level of art critics and I haven’t figured out where they originate from or who is making them.
Anyways, I occasionally get my moments where I really wonder if I’m actually doing well or if I do have talent. Just because I’m making money, does that translate it to me being talented? I also wonder that since I have this space, am I actually good at what I’m doing? Am I basic? Did I just get lucky? I forget that people aren’t me or have the same drive. What what I want to say is that it’s normal to have these questions and feelings, but it’s not easy to do that mental tightrope walk. Don’t let the words of others influence you to the point where your mind will devour itself.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
That person would have to be my dad. He’s supported my decision to be an artist the moment it happened. He wanted to be a singer, but my grandfather wouldn’t allow it. My father didn’t want me to go through the same thing, so he’s been my number one fan. As I was beginning to expose my work, I had a chip on my shoulder due to feeling I was stuck in his shadow. He’s such a big personality and character that you’d think he’s a figment of your imagination. I wanted to make my name stand out as opposed to being just “Traian’s son who paints”. I had a lot of success, but I also fell flat on my face sometimes. He knew what I was trying to prove and we sorted things out by finally talking like mature human beings. Once upon a time, he had the same rebel attitude with my grandfather and we all know the apple doesn’t fall far from the tree. I realized it’s okay to ask for help and advice especially concerning the business end of things. Without him I don’t think I’d be where I am today at all. My level of talent in my work would probably be years behind and I’d be stuck in a slave like contract with god knows who. He’s been an inspiration to me and still is. I’m Armando Cabba because of him.
How have you used your success to bring goodness to the world?
As I’ve continued to grown along with my platform, I’ve been maintaining my values of giving back. I’ve opened the doors of Atelier Cabba to many different people not only for future collaborations, but as a safe space for all. People can be themselves and free. I’m quite outspoken on social and political issues, so it’s clear where me and my company stand.
There are tons of big ideas and plans for the future regarding positive actions for the world. It’s about timing. Right now I’m currently working with L’Atelier Des Arts who are hosting artist workshops and conferences in Bretagne to show the community all the possibilities of having a career in a creative field. It’s the early stages and I’m not doing it for the money. If I can help inspire one person in their life, it’s all worth it. I’ll be there in early January talking to and teaching people about portraits along with how I got started with Atelier Cabba.
My business is a reflection of myself. People who support Atelier Cabba know that Atelier Cabba supports them.
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
“Be so good they can’t ignore you” – Steve Martin
Put in the hours and effort to get a point where you’re satisfied and then push further beyond that. Once you adopt that idea, people will notice you. Some people will still say no, but at least they’ll look silly for doing so.
What are your “5 things I wish someone told me before I started my company” and why. Please share a story or example for each.
1. Beware of flimflam people. You don’t need a Rasputin character whispering ideas deep in your ear. These are the type of people that try to come in and make all these plans on a whim about money filled futures and dreams coming true when in reality they have their own agenda. They’re selling you ideas disguised as a new relationship. Lots of “We’re going to do this” and “We’re going to do that” get thrown around. The moment you agree to it, nothing ever happens or you get asked the unsurprising question of “Can you fund it all first?”. Don’t get taken for a ride or hang on to false words.
Don’t be shy to ask for help and advice. I made the mistake to be my own coach at a young age like I knew how the world worked. I fell down many times during this whole journey because of my pride. Once I accepted I needed help, I asked for it and look where I’m at. Ask questions to people who know about business. Sure you might know how to create all sorts of custom oil mixes, but what do you know about gallery contract fine print at age 21?
3. Be your number one fan. I had a lot of people look at me strange when I quit the academy. I had lots of people laugh at me when I said I wanted to be a world famous artist. I have my handful of friends who I know are there for me without a doubt, but you also cover your own back. Be your own cheerleader. Hype yourself up when no one is around. Don’t worry, it all balances out. All those people who didn’t take me seriously? They’re trying to take me out for dinner like I’m a fancy date. All those women who stood me up for portraits back in the day? They’re now in my DMs asking to spend time with me Paris so I can draw them like one of my french girls. Don’t let that crap get to your head as much it strokes your ego. The Universe balances itself out. Trust me.
Roll with it. If some new project or idea gets thrown at you, sometimes it’s a good idea to just try it if you have nothing to lose. One of these ideas I rolled with involved a white pair of shoes. I was asked to paint them in 24 hours and now it’s become a thing eversince. Worst case scenario is that it doesn’t work and you know better for the future.
5. If you can’t join them, beat them. I’ve wasted a lot of time trying to get the approval of people who didn’t matter at the end of the day. It’s normal to want to be part of something and now with everything I have, I’m happy it never worked out. Not because they’ve changed, but because I’ve surpassed them and my previous self. I just wanted to score touchdowns for them and here I am dancing in their end zones.
You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
I never really thought about starting a movement. Does that mean I have to go chanting “Make Art Great Again”? There are so many more important movements and issues that need more exposure. Their voices need to be heard and I’m more concerned with helping them than my personal vain goals like one day watching Jeff Koons choke on a balloon. Sure, I want to open up the art world to more undiscovered talent and to have people feel again, but there are more important things we need to support in my opinion. I don’t talk about my art a lot in person. When I do, I tend to segway into other topics like mental health and toxic masculinity. People are going through some real struggles and need a lot more than just a “Thoughts and Prayers” tweet. We need to hear from them directly and not my version of it. I don’t suffer from the white savior complex. I don’t believe everything will be resolved the moment I’m involved in it. These issues are about them, not me. They live it every single day and if Atelier Cabba can provide any help, I’m all in.
How can our readers follow you on social media?
Best way would be to follow me on instagram @armandocabba. To see my full portfolio along with all the other social media nonsense, check out my site http://www.armando-cabba.com
If you’re ever in Paris, stop by the in person. Atelier Cabba is located at 3 Rue Vintimille in the 9eme.
This was very inspiring. Thank you so much for joining us!
Jordin Roussell – Scaling a 7 Figure Real Estate Company
Recently, I was fortunate enough to sit down for an interview with Jordin Roussell. Jordin has scaled his Real Estate Company, Gulf South Home Buyers, to 7 Figures very quickly. I asked him how he got started, and for tactical advice for anyone looking to get into Real Estate Investing.
- Hey Jordin, what do you do?
Jordin Roussell: I’m a real estate entrepreneur, I am the Founder of Gulf South Home Buyers.
- What made you become an entrepreneur?
Jordin Roussell: My first journey with entrepreneurship was actually network marketing. I was sold on the idea of having freedom, creating impacting, and getting to travel the world. The venture came to an end rather quickly, but those desires for freedom, impact, and travel never left me. After I dropped out of college, it took me a little time to pick myself up after some personal things took place in my life, but I knew with what I wanted out of life my options for obtaining the three things I desired were very limited which led me back into entrepreneurship.
- How did you get started investing in real estate?
Ravi Abuvala: It’s a funny story! I was 19, scrolling through Instagram and this guy I was following had just posted a video about this 18 year old kid, one of his students, making $25k with none of his own money and no credit. I was stunned, I did some more research and for the next 2 years consumed everything real estate I could. Just after my 21st birthday I was fed up with working a 9-5 and took the plunge, quit my job, and made the decision to go all in on real estate.
- How have you scaled your company?
Jordin Roussell: Other than the traditional ways of increasing marketing. I became genuinely obsessed with helping people out of their distressed situations and because I stopped focusing less on money and more on the people I could help. This quickly established me as a leading authority in real estate in my city.
- What advice would you give to someone looking to get started in Real Estate?
Jordin Roussell: There’s several ways to get started in real estate and make money, but the most important thing when getting started is to find one strategy. Whether it’s wholesaling, fix and flips, purchasing rentals, bond for deeds, or anything else, just go all in on the strategy until you can do it in your sleep, then transition into another strategy. Focusing on too many strategies at once is similar to shiny object syndrome in my opinion.
- How do you find deals?
- Ringless Voicemail
- Direct Mail
- Google Adwords
- How do you find investors?
- Direct Mail
- One of the best ways to get investors and cash buyers is to obtain a list of properties that have been purchased for cash in your city. Filter the ones that have bought 2 or more because the chances of them being investors increases, and send them a post card explaining what you do with your contact info on it.
- Where do you see your company in the next 5 years?
Jordin Roussell: Operating in multiple states within multiple markets. Helping 1000’s of families per year close a chapter and start a new one.
Personality Sales: The Path to Success with James Winn
From a young age, James Winn was always concerned that no matter what direction he took in life, he was going to be unable to achieve his full potential. he constantly bounced from dream to dream, seeing quickly that without focus and resolve on a specific topic, results would never come. He began to realize that one of the reasons people aren’t successful is because they were unwilling to change consistently, and that is when he decided to make a change to himself.
He entered college two years early, and achieved a business degree, which opened his eyes to the business world, and he stated that he loved it, ultimately because in business, it isn’t what you know, it is about your ability to sell yourself and exceed expectations. He learned quickly that people don’t choose individuals for opportunities solely based off of qualifications, rather off of the amount of qualities that he was able to show that he possessed in the networking process.
His current chosen career path is Banking, and at the age of 24 he is a branch manager for one of the largest Credit Unions in the western United States. Being a branch manager has challenged him in many ways that he did not anticipate, but he stated that the beauty of doing something you were approved for through your self-sales ability is that when you are approved for a position by those above you, you can make mistakes and still be appreciated and supported. Even though he is young, his ability to network and sell himself has kept him in a position where the average age of those employed is over 30.
A perfect example of making mistakes that are easily forgiven, is one that he made in his first few months as a branch manager. He sold himself on his ability to motivate people and provide direction to teams, but his first couple of months, his team was struggling to meet goals. Their production had even dropped. On top of that, he was going through a very difficult breakup, which caused him to lack the focus and resolve that was needed in order to maintain structure on my team. He was failing as a manager for the personal reasons like losing someone he loved, and because he was not truly ready to take on that position. He was expecting that his managers would not take the fact that he had promised results and was not delivering very well, but was surprised when they quickly offered their support and assistance.
He stated that in retrospect, the reason they offered their support is because he sold himself so well, that they could not believe that the lack of success was who he truly was. His personal brand was one of efficiency, excellence, and success, and he had confidently sold himself to them as that type of person through networking, testimonies, interviews, success stories, and overcoming challenges that were thrown his way. he realized that in any walk of life, in any business, you can find success if you sell yourself effectively, following these 5 rules:
Anticipate Their Needs
When someone is looking for an individual to fill their need in their business, research their business to understand what qualities and needs they will need to fulfill that need.
Once you have determined the need they have for their business, create examples from life experiences to show how you are exactly what they are looking for. Use personal experience, the experiences of those around you, or education to create perfect examples that the business is looking for.
Network, Network, Network… and Network
Success is a long hard road, and in order to achieve greatness, you have to have individuals around you with influence that are willing to vouch for you. A friend can be made easily, so the more friends you have, the more likelihood you will maintain your reputation throughout struggles. I maintained my job through struggles because I knew people, not because I was doing a good job.
Utilize your successes as stepping stones
Successes can be individuals, achievements, or other things that impress those around you. The key to selling yourself is to mention your successes to build relevance in yourself, but not to show that you are overly proud of them. After mentioning a success, modestly mention how you are proud of the accomplishment, but cannot wait to prove what you are truly capable of
Bring up those around you whenever possible
In order to be successful, you must be surrounded by success. Whenever you have the chance to elevate someone into success, they become a beacon of your personal brand. For example, Apple would not be popular if they did not have individuals who loved their products. Depending on your business, you may not be selling products, but you can build relevance in yourself and your brand through the success of those who have associated themselves with you.
“Ultimately, if your goal is success, you must be willing to make changes to yourself every day. Anticipating the needs of future customers, employers, and businesses will require change, which is difficult for some people. My favorite saying goes, “The definition of insanity is doing the same thing over and over again and expecting different results.” The question is, what will you do today to sell yourself to those around you and become more successful?”
Jeremy Haynes – Scaling Megalodon Marketing to a Top Digital Agency in the World
Recently, I had the pleasure of sitting down with Jeremy Haynes for an interview. Jeremy owns Megalodon Marketing, which is one of the top Digital Marketing Agencies in the World. He has worked with Personal Brands like Dan Lok, Garret White, and many more. I asked him about scaling his agency, how he got started, and for his best tips and tricks.
- Jeremy, what does your company do?
Jeremy Haynes: I have two companies that I actively run. Megalodon Marketing is my marketing agency I’ve run the last few years, and we focus on scaling the world’s largest personality brands. We help take these entrepreneurs to 6 or 7 figures monthly selling different information products.
My second business I actively run is Jeremy, INC. That business acts as an umbrella to all of my mentoring programs and events. Currently, I help over 1,900+ paid students with starting and scaling a marketing agency, digital marketing, and personal branding.
- How did you choose digital marketing?
Jeremy Haynes: This might sound cheesy, but digital marketing chose me. I was selling phones in Costco down in Miami Beach, and this guy who I sold a phone to offered me a job as his head of marketing. He had confidence in me that I could learn fast, and that I likely knew social media more than him. All of the responsibilities of a digital marketer were thrust upon me to figure out and I welcomed the opportunity with open arms. That later led me to getting recruited by a prominent sales trainer and mentor named Grant Cardone, which later helped me get into entrepreneurship full time.
- What made you choose Personal Branding as your niche? Did you start your agency only focused on that niche?
Jeremy Haynes: I’ve tried a few other industries, and didn’t find the same level of fulfillment I get helping personal brands. When we help a personal brand get more clients and customers, we’re selling transitions, skills, and outcomes.
There’s nothing better than getting feedback from thousands of customers telling you their lives are infinitely better from an investment into a course, event, or mentoring package that you helped get into their hands.
- How have you leveraged Personal Branding for yourself?
Jeremy Haynes: Absolutely! I’ve managed to teach in 3 different Tai Lopez Programs, a Mentor Box program without being an author, have trained over 1,900+ paid students, impacted hundreds of thousands through content and press, have scaled a marketing agency to over 7 figures yearly all through my personal brand.
It’s natural human behavior to connect to other humans who you have commonality with or can get value from. People have a different and unnatural behavior when attempting to communicate with a company.
As a simple example, look at human behavior when they call a corporation to complain versus the behavior of bringing a problem to the attention of one singular person’s attention. The person who calls McDonalds and complains about their order treats the rep with less respect typically, because talking to a company is interpreted different mentally. It doesn’t feel like the same accountability model we have when communicating to someone on a one to one level.
- Best tips for a beginner agency owner?
Jeremy Haynes: Focus on results that help businesses make more money, do not focus on time and effort intensive services.
I’ve sold it all, funnels, advertising, marketing automation, chat bots, social media management, graphic design, web development, video services, etc. At one point I had 27 staff and 3 offices here in the USA.
The lessons I consistently learned the hard way, were that clients did not respect our time or effort, they respected results. Even if we set expectations several times throughout the relationship that you can’t make money until we get xyz done first, the client always only cared about the results, nothing else.
So that’s what we started selling, for more money and with less staff, less time, and less overhead. We started only taking the highest revenue driven actions, and didn’t bother with anything else. This changed the game for my agency! We realized that if something took us an hour, but produced massive ROI for the client, they could care less if we only worked an hour for the month.
We had to overcome the employee conditioning that more time invested and more hard work does not equal achievement and results.
- Top 3 Personal Branding tips?
Jeremy Haynes: Content is content, and ads are ads, do not confuse the two. Most personal brands will make call to actions in their content, or will add links to their posts not knowing that significantly reduces the organic reach of the post.
Content should be strategically created, because all social interaction is now retargetable. This is the modern day email marketing, and the segmented lists are in the Facebooks Ads Manager labeled as ‘Audiences’.
If you learn to apply psychology into your content, like managing to establish the authority bias, curiosity bias and social proof in your first piece of content you show an ideal future customer who doesn’t know you yet, you’ll be lightyears ahead of other person brands. Most of the marketers and advertisers in the personal brand game go straight for the pitch, which disrespects people in the sales process. The key is to show your ideal buyers content in a strategic sequence first, and then move them into your direct response ads.
- What are your 3 core principles?
Jeremy Haynes: Low time commitment, low responsponsibility and high profitability for both myself and the client.
These core values keep me focused on the highest revenue driven actions and the most impactful actions for myself and others in any situation.
In a world full of others who rob you and your time and consume your energy, I’m thinking like an engineer solely focused on efficient results. How can I put the least input in, and produce the most output.
This thinking goes into everything, including ad spend for clients as an example. How can we spend the least and make the most?
Or for my students, how can they invest in my course and put the least amount of time and effort in to get the most results compared to other investments?
- What makes Megalodon Marketing different?
Jeremy Haynes: Our long list of previous wins and losses and our depth of applied knowledge in the Personal Brand industry. We’ve managed to produce some significant results for clients over the years, and we’re always excited to help the next personal brand we work with to get to 7 figures monthly while impacting millions around the world.
- What are your future plans?
Jeremy Haynes: I’d love to get even more results for my students and clients while expanding my own personal brand. Impacting people and expanding their potential has become a main focus for me, you don’t know what you don’t know, and that can kill you or seriously limit your opportunities!
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