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Interview With Cody Patrick, founder of Organic Music Marketing.

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  • We had the pleasure of interviewing Cody Patrick who first uncovered his passion for music when he was still in high school, managing indie artists and helping them raise funds to move their careers forward. He committed himself wholeheartedly to his clients’ success, cultivating positive work habits that have continued to help him distinguish himself within the music industry. His best friends in high school, Tommie King and Logan, were making music on their own, and although he had always enjoyed music in general, he had never rapped, sang, or played an instrument of any kind. His gifts were in business and organization, and once he realized he could apply those gifts to music, he knew he had found his calling.

 

  • Growing up in Atlanta, Cody ran into many PR agencies and music marketing organizations that made big promises and failed to deliver. Realizing that he would need to take matters into his own hands, he began to experiment with his own marketing methods, learning from the labels that were finding success. He earned his Bachelor of Business Administration at Eckerd College in St. Petersburg, and upon graduation, he immediately returned to his hometown.

 

  • Cody threw a whole lot of time and money at music promotions, and although many things didn’t quite stick, he was gaining education and experience that were invaluable. Soon, he was running his own campaigns and driving results that far exceeded those of the professionals he had turned to previously. From these results, he launched Organic Music Marketing, earning a reputation for consistency and devotion. He has since planned and executed hundreds of digital campaigns of all types and sizes. Today, he is capable of running marketing campaigns for any artist and with any budget. In addition to marketing, though, he has also worked in music video production, collaborating with Resolve Media Group, a leader in Atlanta’s production scene. He has helped to direct and produce multiple history-making hit music videos, including:

 

  • * “Bad and Boujee” by Migos
  • * “Broccoli” by DRAM
  • * “Sassy” by Rapsody
  • * “Jefe” by TI and Meek Mill

 

  • Other major artists with whom he and his team have collaborated include Future, 2 Chainz, Yo Gotti, T-Pain, YFN Lucci, Cyhi the Prynce, Mac Miller, and Dreezy. At Organic Music Marketing, Cody seeks to provide authentic marketing services that work and that provide a return on investment. He has seen the games and broken promises that characterized so much of the rest of the industry, and he operates on two principles above all else: honesty and realness. As such, he and his team work exclusively with artists they believe they can promote effectively, passing on acts that are not up to their high standards.

 

  • The services that Cody offers through Organic Music Marketing include playlist promotion, public relations (PR), social media influencer marketing, online advertising, music video promotion, web design, and graphic design. Currently ranked among the top ten music PR companies worldwide, Organic Music Marketing serves artists in all genres. Hip-hop, pop, country, EDM, rock, even classical: if the music gets into your ears and stays there, it has a home at OMM!

 

  • Long-term, Cody aims to continue helping artists avoid the music promotion scams that are endemic to the industry. He wants to educate artists about what is possible, showcase how he runs his campaigns, and break down the value of capital, high-quality records, and hard work. Equipped with more than ten years’ worth of knowledge and experience, he is a master at what he does and capable at delivering on all the promises he makes. Witnessing early in his career what a negative impact bad marketing can make on artists, he has made it his mission to offer good marketing and make a positive impact on artists.

Cody Patrick CEO

  1. My name is Cody Patrick, founder of Organic Music Marketing in Atlanta, GA. I was born and raised in Atlanta but lived in St. Petersburg, FL for four years attending Eckerd College where I received my bachelor’s degree in business administration. My goal since the age of 16 has been to have a successful career in the music marketing and promotions industry. It took about 10 years, but I can now say that I have achieved my goal.

 

  • What makes your organization different than your competitors?
    1. We offer the same services and promotional techniques that are used by major record labels to indie artists. We deliver real results and are extremely transparent with our clients. We are also a one stop shop, as we work in every aspect of the music industry.
  • How much potential market share can you achieve in the next 3 years?
    1. I believe we will be considered as the best music promotion company in the world within the next 3 years. I also hope to have produced multiple awards winning music videos.

4)    What Was the Most Important Part of Your Whole Business Journey?

The most important part of my business journey so far has been my passion for what I do. When I first started to try and get into the music industry, I had to put in a lot of sweat equity to get where I am now.  It has taken years, sleepless nights, and a lot of sacrifices for me to create a successful career for myself in this industry. If I did not truly love music and what it does for people, I wouldn’t have been able to weather the storm.

 

5)    What are the best and worst purchases you’ve ever made?

The best purchase would be my computer set up with 3 total monitors that allow me to view multiple things at once. I call my desk area at my office “my spaceship.” I do digital marketing that requires a lot of constant multitasking. Having a workstation like mine has allowed me to be twice as efficient. The worst purchase I have made would be any and all of the money I spent with other fake companies promising legitimate music promotion that was actually fake.

 

  • What takes up too much of your time?
    1. I typically juggle anywhere from 30-50+ clients at a time. They are all releasing new content pretty consistently, so keeping up with all of them takes up most of my day.
  • What three pieces of advice would you give to college students/new startup business owners who want to become an entrepreneur?
  1. I strongly suggest investing in yourself and your education. If you cannot afford to go to school, the internet is your best friend. So much of what I have learned about the industry has come from personal research online.
  2. Your network is your net worth.
  3. Always overdeliver for your clients.

 

  • Who has impressed you most with what they’ve accomplished?
    a). Some of the artists that I work with that have grown the most and I am extremely proud of are Tommie King, Hero The Band, and Marcel Alexander.

 

  • What Drives You to Keep Going When It’s Really Tough?
  1. The music that some of the artists I work closely with always regenerates my spirits when they are low. Also, seeing fans respond well to my artists’ music when they hear it always makes everything feel worth it.
  • How people should connect with you?
    1. I can be reached online via organicmusicmarketing.com and on Instagram: https://www.instagram.com/organicmusicmarketing

 

 

 

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Interviews

Interview with Michael Ilyas co-founder of BuyAnyInsurance.com

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I had the pleasure of interviewing Michael Ilyas who is one of the co-founders of “BuyAnyInsurance.com” – a new and upcoming insurance comparison site in Dubai aimed at providing a “solutions-driven” experience to customers in the UAE who are looking to buy any kind of insurance be it car, home, life or health. Michael has also been running Cactimedia since 2003 – a web design agency in Dubai providing creative, strategic and technical expertise to small, medium and large companies in the region, thereby enabling them to drive their business further and dominate the digital space.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

Michael: I have been in the digital space for 10 years and I have worked very closely with companies of various sizes and in diverse industries. I would like to think I now understand the unique challenges of the market here in the UAE and therefore I firmly believe that there is room for improvement in the online insurance space and that things can be done better – on the digital side, the UX and also on the sales and customer service side.

When I met Mark Bachayani, co-founder, an insurance veteran in the UAE, we both felt strongly that a platform that only does insurance comparison but does it perfectly, would definitely be worth investing in.

Can you share the most interesting story that happened to you since you started your company?

There are so many interesting stories, but one that really comes to mind is when we began discussing PR and the launch strategy for BuyAnyInsurance.com.  I hadn’t realised the task at hand and how instrumental PR would be in developing our brand, and some of the ideas for the launch ranged from Flash mobs, through to coming down the longest zipline in Ras-Al-Khaimah holding an umbrella, to painting a whole island blue. 

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Michael: We have just started so there are not many funny mistakes yet. But we are hoping to keep a lid on the mistakes and if we do make any we want to make sure we learn from them and adapt quickly

What do you think makes your company stand out? Can you share a story?

Michael: What makes us stand out is our relentless focus on providing a seamless and hiccup-free experience to anyone who wishes to buy insurance in Dubai and from across the UAE. I specialize and have been doing digital for 10 years in the region and Mark has been doing insurance for a decade in the region. With our powers combined we can ensure our customers get the best of both worlds.

Our company is built knowing that we only hire the best people to do the job and we share a common goal, to be the most trusted and transparent insurance company in the UAE.  We take care in choosing the right people, whether it takes 7 plus interviews, we want to be sure that everyone who joins what we call our “family”, all share the same common goal, so through thick and thin, we support each other.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Michael: It’s about working Smart and not long hours.   Take the time to understand your customers better. Orient and optimize your company and value proposition according to the pain-points of those customers. I think a lot of businesses in the region make the mistake of following industry leaders but don’t take the time and make the effort to learn about customer’s wants and needs first hand. I know this is easier said than done and it takes tremendous discipline to ingrain this principle into sales teams, client management teams, technical teams and customer service folks.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

Michael: It’s still early days for us, but without a doubt, I would like to thank the team that has worked on the company and the investors and brought it to life. These guys are an invaluable resource. Other than that I would obviously like to thank my family and friends who have stuck through thick and thin.

Having mapped out the business plan for BuyAnyInsurance.com, the next steps were to find an investor.   I met with a potential client for Cactimedia and over a coffee, I spoke of BuyAnyInsurnce.com and within 2 days we were at the lawyers office signing the paperwork.

How have you used your success to bring goodness to the world?

Michael: The reason BuyAnyInsurance.com exists is to make life a little bit easier for people in the UAE – and we want to do that by making their insurance buying experience easier, cheaper, friendlier and pain-free. With BuyAnyInsurance.com you can have an insurance coverage at the best price in under one hour. That’s how we want to begin spreading goodness and then work our way up and find other ways to do more good.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

Michael: It’s a bit cliché nowadays to say this but I really relate to the Steve Jobs quote “Stay hungry, stay foolish”. For me it means that one should always push oneself to achieve greater things and better things and to never settle. In today’s world where technology changes so rapidly, it’s absolutely imperative to stay “foolish” – to keep the thirst to know more and learn more alive. You can say that another word for “foolish” is “curious”, but I like “foolish” more because it has more punch and it takes guts to be foolish and I really admire that quality.

What are your “5 things I wish someone told me before I started my company” and why. Please share a story or example for each.

Michael:

Hire the best team possible. Do not compromise on that.

Be embarrassed about your product, don’t wait until the product is perfect to launch. We launched 6 weeks ago and have version 2 ready to roll out

Listen and learn from your team and keep an eye out for your competitors.

Build out processes with checks and balances that are independent of your input.

Keep a flat structure and promote lots of communication

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Michael: I would create spaces in which people of great talent could develop their skills in. I have seen a lot of talented people struggle, and as a result I am initiating an internship programme to help grow and retain talent in the UAE. 

How can our readers follow you on social media?

Facebook : https://www.facebook.com/BuyAnyInsurance/

Instagram: https://www.instagram.com/buyanyinsurance/

This was very inspiring. Thank you so much for joining us!

Michael: Thank you!

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Interviews

Interview with Entrepreneur Rueben Wood

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I had the pleasure of interviewing Rueben Wood, the 27 year old who is originally from Brunswick, GA, that made his way by becoming a media consultant, Actor/Director, & Media Personality for his own show, and most importantly the owner of SOM Magazine and SOM Networks. Throughout his career as a journalist, Wood has had the opportunity to meet a list of entertainers, celebrities and other business owners.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

Well, to start, I was always a salesman at heart and low key doing marketing since the third grade. I started selling candy throughout school and always had to find new ways to sell and market what I had since it made no sense to buy boxes or bags of candy and just keep it in my back pack.

Can you share the most interesting story that happened to you since you started your company?

I would say one of the most interesting things was meeting Mark Rufalo,  specifically because I was like wow you know, I’ve come this far with my business and brand to be able to do this and do marketing and media for a lot of great people.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Overthinking and spending too much time on things. Some of my best work has come from just executing and not thinking at all about the work at hand.

What do you think makes your company stand out? Can you share a story?

I think it’s just me, and the name itself. When I originally started SOM it was more of a magazine only and more geared toward music and artist. Years later we are helping small and major brands engage with the masses and me myself continues to curate more content for the public.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Don’t worry about anyone else, focus on you and only you. It helps, trust me. Nobody really cares if you rise or fall except you, you can either tell yourself you can do it, or you can stop yourself from doing. So be your own biggest motivator so to speak.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

Actually majority of my success didn’t necessarily come from help, it actually came from me really working a lot and connecting with others. I’ve me so many people along the way that consider close associates that I’m grateful for, and thankful for encouragement and a connection where was needed and I always will be.

How have you used your success to bring goodness to the world?  

Yes from doing charity events, to sharing stories that shed light on global issues.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

“Believe in yourself.” Going through life and starting s business is not easy at all, so with my own self doubt I had to overcome that and not look back.

What are your “5 things I wish someone told me before I started my company” and why. Please share a story or example for each.

Become a commodity

Have good time management

Read more books

Let go of doubt, fear, and depression

Keep your job until it is truly not an option.

You are a person of great influence. If you could start a movement  that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would start a grow your own garden movement, I feel as though the world is set up on so much division and separation that we as a whole forget to look at the simple things already given to us. What each person started their garden? Would it end world hunger? Would make more people get up and exercise because they have a reason? Would it help the agriculture system when crops don’t grow? Would it limit disease outbreak? Who knows, but that’s what my movement would be.

How can our readers follow you on social media?

@realruebenwood on all platforms

This was very inspiring. Thank you so much for joining us!

 

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Interviews

Interview With Zion Antoni owner of Urban Cry LLC From The Bronx, NY

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I had the pleasure of interviewing Zion Antoni is a Freelance Journalist and Grassroots independent Recording artist/Record producer from the Bronx NY. He is the Founder/Chair of The Urban Cry LLC, a limited liability company with two main branches: Freelance Journalism, and an independent record company.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

Starting years ago. As early youth development of love for writing music and even knowledge, life experience environment upbringing and perspective kind of set it into place.

Can you share the most interesting story that happened to you since you started your company?

I think seeing how publishing has impacted people with like minds or visions. The inspiration the dialogue between persons and groups of people over a time period. The ability to add on in many ways.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Honestly? Providing services for certain individuals for free. Kindness is a virtue but in a predominant selfish world, you cannot prepare to serve and eat it LOL. The ability and balance to help others handle business and not count yourself out.

What do you think makes your company stand out? Can you share a story?

It’s progressiveness but with content that’s always relative. Staying true to self is a virtue some cases a vow.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Take your time to always be you. Take your time to develop and learn. And brand your voice the way you desire.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

Circle of brothers that persevered through the years.. vision and growth. The family that never change through loyalty and resource. We improved and gave thanks because we knew nothing was ever easy.

How have you used your success to bring goodness to the world?  

Awareness and a good sense of diplomacy in manuscript and sound. The world is already dark. So there is a Remnant that understands the weight of living at its true worth.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

There is nothing new Under the Sun. My Abuela, Grandmother said it repeatedly years ago in the past. In the sense and balance of life that will always be relevant.

What are your “5 things I wish someone told me before I started my company” and why? Please share a story or example for each.

Be ambitious to earn as well as give. Very few will give you or be willing to give you the platform you need.

Know who’s around you. We do not live in a utopian world. There are brothers and Friends and there is other. And there is the sharp ability to tell the difference.

Know the difference between constituents and confidants…

The first work with you and honor you. The other go above and beyond to make sure you are well.

You will always grow from mistakes. It’s just a learning process.

Be nobody but you. There is no other copy. That’s the greatest gift.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Simple. To love and respect all. Common sense but strange in today’s world. I see progress in it alone.

How can our readers follow you on social media?

Currently on Facebook @Urbancry1978. It is the most current and developments will follow.

Video Promo: https://vimeo.com/301151508

This was very inspiring. Thank you so much for joining us!

And thank you for having me.

 

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