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Interview With Cody Patrick, founder of Organic Music Marketing.

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  • We had the pleasure of interviewing Cody Patrick who first uncovered his passion for music when he was still in high school, managing indie artists and helping them raise funds to move their careers forward. He committed himself wholeheartedly to his clients’ success, cultivating positive work habits that have continued to help him distinguish himself within the music industry. His best friends in high school, Tommie King and Logan, were making music on their own, and although he had always enjoyed music in general, he had never rapped, sang, or played an instrument of any kind. His gifts were in business and organization, and once he realized he could apply those gifts to music, he knew he had found his calling.

 

  • Growing up in Atlanta, Cody ran into many PR agencies and music marketing organizations that made big promises and failed to deliver. Realizing that he would need to take matters into his own hands, he began to experiment with his own marketing methods, learning from the labels that were finding success. He earned his Bachelor of Business Administration at Eckerd College in St. Petersburg, and upon graduation, he immediately returned to his hometown.

 

  • Cody threw a whole lot of time and money at music promotions, and although many things didn’t quite stick, he was gaining education and experience that were invaluable. Soon, he was running his own campaigns and driving results that far exceeded those of the professionals he had turned to previously. From these results, he launched Organic Music Marketing, earning a reputation for consistency and devotion. He has since planned and executed hundreds of digital campaigns of all types and sizes. Today, he is capable of running marketing campaigns for any artist and with any budget. In addition to marketing, though, he has also worked in music video production, collaborating with Resolve Media Group, a leader in Atlanta’s production scene. He has helped to direct and produce multiple history-making hit music videos, including:

 

  • * “Bad and Boujee” by Migos
  • * “Broccoli” by DRAM
  • * “Sassy” by Rapsody
  • * “Jefe” by TI and Meek Mill

 

  • Other major artists with whom he and his team have collaborated include Future, 2 Chainz, Yo Gotti, T-Pain, YFN Lucci, Cyhi the Prynce, Mac Miller, and Dreezy. At Organic Music Marketing, Cody seeks to provide authentic marketing services that work and that provide a return on investment. He has seen the games and broken promises that characterized so much of the rest of the industry, and he operates on two principles above all else: honesty and realness. As such, he and his team work exclusively with artists they believe they can promote effectively, passing on acts that are not up to their high standards.

 

  • The services that Cody offers through Organic Music Marketing include playlist promotion, public relations (PR), social media influencer marketing, online advertising, music video promotion, web design, and graphic design. Currently ranked among the top ten music PR companies worldwide, Organic Music Marketing serves artists in all genres. Hip-hop, pop, country, EDM, rock, even classical: if the music gets into your ears and stays there, it has a home at OMM!

 

  • Long-term, Cody aims to continue helping artists avoid the music promotion scams that are endemic to the industry. He wants to educate artists about what is possible, showcase how he runs his campaigns, and break down the value of capital, high-quality records, and hard work. Equipped with more than ten years’ worth of knowledge and experience, he is a master at what he does and capable at delivering on all the promises he makes. Witnessing early in his career what a negative impact bad marketing can make on artists, he has made it his mission to offer good marketing and make a positive impact on artists.

Cody Patrick CEO

  1. My name is Cody Patrick, founder of Organic Music Marketing in Atlanta, GA. I was born and raised in Atlanta but lived in St. Petersburg, FL for four years attending Eckerd College where I received my bachelor’s degree in business administration. My goal since the age of 16 has been to have a successful career in the music marketing and promotions industry. It took about 10 years, but I can now say that I have achieved my goal.

 

  • What makes your organization different than your competitors?
    1. We offer the same services and promotional techniques that are used by major record labels to indie artists. We deliver real results and are extremely transparent with our clients. We are also a one stop shop, as we work in every aspect of the music industry.
  • How much potential market share can you achieve in the next 3 years?
    1. I believe we will be considered as the best music promotion company in the world within the next 3 years. I also hope to have produced multiple awards winning music videos.

4)    What Was the Most Important Part of Your Whole Business Journey?

The most important part of my business journey so far has been my passion for what I do. When I first started to try and get into the music industry, I had to put in a lot of sweat equity to get where I am now.  It has taken years, sleepless nights, and a lot of sacrifices for me to create a successful career for myself in this industry. If I did not truly love music and what it does for people, I wouldn’t have been able to weather the storm.

 

5)    What are the best and worst purchases you’ve ever made?

The best purchase would be my computer set up with 3 total monitors that allow me to view multiple things at once. I call my desk area at my office “my spaceship.” I do digital marketing that requires a lot of constant multitasking. Having a workstation like mine has allowed me to be twice as efficient. The worst purchase I have made would be any and all of the money I spent with other fake companies promising legitimate music promotion that was actually fake.

 

  • What takes up too much of your time?
    1. I typically juggle anywhere from 30-50+ clients at a time. They are all releasing new content pretty consistently, so keeping up with all of them takes up most of my day.
  • What three pieces of advice would you give to college students/new startup business owners who want to become an entrepreneur?
  1. I strongly suggest investing in yourself and your education. If you cannot afford to go to school, the internet is your best friend. So much of what I have learned about the industry has come from personal research online.
  2. Your network is your net worth.
  3. Always overdeliver for your clients.

 

  • Who has impressed you most with what they’ve accomplished?
    a). Some of the artists that I work with that have grown the most and I am extremely proud of are Tommie King, Hero The Band, and Marcel Alexander.

 

  • What Drives You to Keep Going When It’s Really Tough?
  1. The music that some of the artists I work closely with always regenerates my spirits when they are low. Also, seeing fans respond well to my artists’ music when they hear it always makes everything feel worth it.
  • How people should connect with you?
    1. I can be reached online via organicmusicmarketing.com and on Instagram: https://www.instagram.com/organicmusicmarketing

 

 

 

Anthony Delgado (born February 6, 1986) is an American software developer and internet entrepreneur widely known as a professional hacker in the developer community. Anthony Delgado has won numerous hackathons sponsored by Fortune 500 tech companies like Google, IBM, Intel, Facebook and Microsoft and hosted by organizations including Rutgers University, the New Jersey Institute of Technology, the AT&T Developer Summit in New York City.

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Editorial

Kevin Sacchi – The Young Social Media Superstar

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Kevin Sacchi

Born in 1999, in the city of Crema in Italy, Kevin Sacchi has attained success faster than many of his contemporary counterparts. From being bullied as a child to being awarded the Italian Martial Artist in the year 2015, he has come a long way in overcoming his fears, fighting back and making an impact. He was always fascinated by the crazy world of entertainment and as a result, he worked as a stuntman in many movies. That bought him closer to understand the industry and soon he decided to become a brand himself. He began by opening accounts on Instagram, 21. Buttons and Triller and started posting his pics and in no time he was a social media sensation. Followed by more than 1.1 million fans worldwide he is loved and revered by his fans.

Kevin Sacchi – The Little Steps to Success

Born to Italian parents, Enrico Sacchi and Barbara Dondoni, Kevin belongs to a simple family with basic Italian principles. He has a younger sibling named Derek Sacchi. His parents are freelancers and that his how perhaps the idea of doing things by himself to make money was not too alien to him. His computer science degree helped him with the required knowledge to set him up professionally in the social networking space and his Informatics School lessons helped him to learn his basic lessons in digital marketing. He initially set up his YouTube channel and posted some videos which he had to archive owing to some reasons better known to him.

But he never quit trying and he rose to instant fame when he embraced the fantastic world of the social network. He became very popular and was soon placed amongst the top few Influencers in the country. Along with his fan base on Instagram, he gained a lot of fans on other platforms such as 21. Buttons and Triller. Owing to his massive success and popularity, Triller declared him as the official ambassador for Triller in Italy. Currently, he is, in fact, one of the high ranking Triller users worldwide. His glaring and immense popularity is only increasing every day.

Kevin Sacchi

Kevin Sacchi – The Commendable Work

Kevin is currently engaged in a lot of projects involving brand and social media management. His popularity makes him one of the most in-demand brand influencers and managers in Italy. His current projects involve managing the branding and image of several big companies, brands, restaurants, shops, etc. His meticulous way of planning and proven resourcefulness makes him one of the best in the business. Apart from this, he has been involved in projects with renowned brands such as Adidas, Nike, Rolex, and Supreme and the list is unending. With every passing day, his scope and areas of work are only getting bigger and better.

Kevin Sacchi – Outstanding Accomplishments

You are never too old to find success. Kevin’s success story proves that you are never too young either. With many feathers to his cap, he has achieved quite a lot for a boy of his age. Kevin had learned and mastered martial arts and was named “The Italian Martial Artist” for the year 2015. He has been constantly working hard with his clients being involved in various projects and finally, the real ones came through this year, i.e. in the year 2019. He was conferred with “The Best Italian Social Media Manager” award for his exemplary and impeccable social media management record. One unique and the first of its kind award to his name that he received this year is “The first INKFLUENCER in the World” award. 

Apart from all that he has appeared in many publications which included the Italian magazine Panini. He has made a couple of YouTube videos to his credit that was directed by Fabio Rovazzi. His best accomplishment is the fact that despite being involved with so much work he still finds time to come on social media and be amidst his fans. 

But for Kevin, given his perseverance and hard work, this is just the beginning of a massive success story in the making. 

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Achieving Success And Overcoming Obstacles In The Modern Entrepreneurial Industry; The Rio Osorio Way!

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As Entrepreneurs, we face obstacles and setbacks that seem impossible to overcome. The good thing about this is that each time, we often come out better off in the end than we were at the start. Yes, I won’t lie. Entrepreneurship is totally different from what society portrays. 

Every day, entrepreneurs are subjugated by their fears, inconsistencies, and losses; but what most individuals tend to forget is that failure is the condiment of their success. 

Amongst these entrepreneurs is brand strategist Rio Osorio. Widely Known as The Hustle Mentor, Rio is an entrepreneur who’s risen above his failures by putting in outrageous amounts of hard work to perfect his craft, and building long-lasting relationships with partners by providing more value than he receives. 

Some time ago, I had the opportunity to discuss entrepreneurship with Rio; he reveals the principles he applied to attain his level of success. These principles transformed his life and can change yours too.

Principles of Business Success

1.Loyalty

Loyalty is something that’s lacking in the entrepreneurial society today. Rio explains that a lot of entrepreneurs chase cheques, are selfish and don’t bother about the end goals of their clients.

Most successful businesses today are obsessed with making sure their customers achieve their goals. Essentially, they put the customer first before any other thing! This is a mantra that shouldn’t be overlooked when running a business.

2.Continuous learning 

They say that the average CEO reads a total of 54 books every year. This habit might seem overkill, but I guarantee you it’s not. Business owners have to observe this habit to flow with current industry trends.

Staying conscious of what’s happening in the corporate world is crucial to running a thriving business and setting the standard for excellence in your field.

Continuous learning, as some might call it, has given Rio a competitive edge in business, and he shares that this is one of the key factors contributing to his success in business.

3. Mentorship

Starting a business is a daunting task for many. You’ll face opposition from loved ones, pressure from the competition, time restraints, and a host of other obstacles.

At the start of his entrepreneurial journey, Rio faced most of these challenges. He overcame them by seeking out mentors who guided him through every one of those problems. 

Not only is this an easier alternative to figuring things out yourself, but it’s also a way to shorten the path to success.  Don’t get me wrong, the road to success is treacherous, but having the right people to hold your hand can make the journey less challenging.

Try not to be the smartest person in the room- Michael Dell of Dell Technologies.

Handling the Stress of Being an Entrepreneur

1.Disconnect

There are some days when we feel like our world is coming down on us, and for those of us whose businesses operate mostly online, the effect of this is triple-fold.

The endless messages from clients, problems sprouting from every corner, and the need to over-deliver can be overwhelming. When you notice your stress levels picking up, Rio recommends you take some time off work; you could call it a work detox. 

Start by switching off your phone and any other device that might bring in disturbances from clients and team members. This will significantly reduce your stress levels, and in a day or two, you would be back to your healthy self.

2.Friends and family

Mental health is another overlooked aspect of entrepreneurship. We often engross ourselves with work and forget that human beings are social animals; we can’t stay alone forever. 

Rio shares with us that spending time with our loved ones is also a great way to disconnect from all the noise. Little things like hanging out with friends, going to a baseball game, or even watching a movie can mean the difference between you having a mental breaking or building a successful business.

Facing Fears

Uncertainty is a common trait all entrepreneurs possess. We see ourselves asking questions like, ” What if the client doesn’t accept my offer?”Are my services not good enough? Should I fire this team member? Will I break even this quarter?

The questions are endless, and we often find ourselves getting caught up in answering them. This uncertainty is the primary reason most individuals don’t venture into entrepreneurship. 

Why would you leave a secure job to start a business you’re not sure would see the light of day? After years of being in the business, Rio affirms that there is nothing as rewarding as being an entrepreneur. 

Yes! The tasks at hand might seem impossible, and your efforts might look silly, but if you’re willing to put in an ample amount of work and provide enough value to your clients, you’ll uncover an endless stream of income no 9-5 job can guarantee.

At the end of our discussion, Rio spoke about the chances he didn’t take when he was younger; he shared a few words of advice to anyone who’s just starting their journey.

This is what he said;

Entrepreneurship requires you to do things that would make you feel uncomfortable. You’ll have to learn to leave your comfort zone.

I understand your fears, but you have to realize that you’ll miss every shot you don’t take. So instead of sitting and whining about the opportunities you missed, I suggest you do it scared, deal with the fear and go for it! 

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Achieving Success As a Student Entrepreneur, The Robert Carpenter Way.

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Robert Carpenter is a San Diego State University senior who’s set his sights on transforming the online educational system.

In this article, Robert shares insight on how he’s overcome obstacles, handled stress and sparked motivation for his cause.

Overcoming Obstacles.

Students are put in a lot of stressful conditions – tests, project deadlines, and lots of late nights. Most of these obstacles can cause a student to give up along the way.

Robert faces these problems too, and he’s come up with a few ways to help you out with them.

The first would be seeking help. Look for students who are more conversant with a subject than you are and provide value to them. Help them out with school work, work with them on projects, and make friends with them.

Eventually, they will help you out with whatever challenges your facing in a particular course or subject. 

The second thing Robert recommends is adequate planning. If you draw up plans to achieve your goals, they’ll be much easier to accomplish. 

With this in mind, you can section your day, for example, early mornings will be for self-development, the day will be for schoolwork, and the evenings will be for study.

Robert uses this technique and has achieved great success with them. He’s more focused and gets his work done faster.

Avoiding burnout & Sparking Motivation

Burnout is something all students go through. Burnout is a state of physical and mental fatigue caused by presenting our bodies with too much workload. 

Seldomly, Robert experiences burnout. When he does experience it, he takes a long break and uses that time to reflect on his goals in life. This helps puts things into perspective and gives him a sudden burst of motivation to complete whatever task he set out to do.

Grooming Successful habits

What’s the one thing that most successful people do? They improve themselves in various aspects of their lives. 

According to Robert, students who are striving for success should take self-development seriously. Every day, Robert ensures that he spends at least 3 hours, perfecting his math skills. 

Robert explains that consistency is critical, take, for example, someone who wants to run a marathon. A single day at the tracks won’t increase his or her stamina. Actual transformations come from multiple days, weeks, or months of hard work, consistency, and training. 

The same can be said for students, if you spend time on perfecting your craft, you’re guaranteed success.

In recent times, Robert plans to launch his education platform with his fellow teammates and transform the current online learning platform. 

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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