- We had the pleasure of interviewing Cody Patrick who first uncovered his passion for music when he was still in high school, managing indie artists and helping them raise funds to move their careers forward. He committed himself wholeheartedly to his clients’ success, cultivating positive work habits that have continued to help him distinguish himself within the music industry. His best friends in high school, Tommie King and Logan, were making music on their own, and although he had always enjoyed music in general, he had never rapped, sang, or played an instrument of any kind. His gifts were in business and organization, and once he realized he could apply those gifts to music, he knew he had found his calling.
- Growing up in Atlanta, Cody ran into many PR agencies and music marketing organizations that made big promises and failed to deliver. Realizing that he would need to take matters into his own hands, he began to experiment with his own marketing methods, learning from the labels that were finding success. He earned his Bachelor of Business Administration at Eckerd College in St. Petersburg, and upon graduation, he immediately returned to his hometown.
- Cody threw a whole lot of time and money at music promotions, and although many things didn’t quite stick, he was gaining education and experience that were invaluable. Soon, he was running his own campaigns and driving results that far exceeded those of the professionals he had turned to previously. From these results, he launched Organic Music Marketing, earning a reputation for consistency and devotion. He has since planned and executed hundreds of digital campaigns of all types and sizes. Today, he is capable of running marketing campaigns for any artist and with any budget. In addition to marketing, though, he has also worked in music video production, collaborating with Resolve Media Group, a leader in Atlanta’s production scene. He has helped to direct and produce multiple history-making hit music videos, including:
- * “Bad and Boujee” by Migos
- * “Broccoli” by DRAM
- * “Sassy” by Rapsody
- * “Jefe” by TI and Meek Mill
- Other major artists with whom he and his team have collaborated include Future, 2 Chainz, Yo Gotti, T-Pain, YFN Lucci, Cyhi the Prynce, Mac Miller, and Dreezy. At Organic Music Marketing, Cody seeks to provide authentic marketing services that work and that provide a return on investment. He has seen the games and broken promises that characterized so much of the rest of the industry, and he operates on two principles above all else: honesty and realness. As such, he and his team work exclusively with artists they believe they can promote effectively, passing on acts that are not up to their high standards.
- The services that Cody offers through Organic Music Marketing include playlist promotion, public relations (PR), social media influencer marketing, online advertising, music video promotion, web design, and graphic design. Currently ranked among the top ten music PR companies worldwide, Organic Music Marketing serves artists in all genres. Hip-hop, pop, country, EDM, rock, even classical: if the music gets into your ears and stays there, it has a home at OMM!
- Long-term, Cody aims to continue helping artists avoid the music promotion scams that are endemic to the industry. He wants to educate artists about what is possible, showcase how he runs his campaigns, and break down the value of capital, high-quality records, and hard work. Equipped with more than ten years’ worth of knowledge and experience, he is a master at what he does and capable at delivering on all the promises he makes. Witnessing early in his career what a negative impact bad marketing can make on artists, he has made it his mission to offer good marketing and make a positive impact on artists.
Cody Patrick CEO
- My name is Cody Patrick, founder of Organic Music Marketing in Atlanta, GA. I was born and raised in Atlanta but lived in St. Petersburg, FL for four years attending Eckerd College where I received my bachelor’s degree in business administration. My goal since the age of 16 has been to have a successful career in the music marketing and promotions industry. It took about 10 years, but I can now say that I have achieved my goal.
- What makes your organization different than your competitors?
- We offer the same services and promotional techniques that are used by major record labels to indie artists. We deliver real results and are extremely transparent with our clients. We are also a one stop shop, as we work in every aspect of the music industry.
- How much potential market share can you achieve in the next 3 years?
- I believe we will be considered as the best music promotion company in the world within the next 3 years. I also hope to have produced multiple awards winning music videos.
4) What Was the Most Important Part of Your Whole Business Journey?
The most important part of my business journey so far has been my passion for what I do. When I first started to try and get into the music industry, I had to put in a lot of sweat equity to get where I am now. It has taken years, sleepless nights, and a lot of sacrifices for me to create a successful career for myself in this industry. If I did not truly love music and what it does for people, I wouldn’t have been able to weather the storm.
5) What are the best and worst purchases you’ve ever made?
The best purchase would be my computer set up with 3 total monitors that allow me to view multiple things at once. I call my desk area at my office “my spaceship.” I do digital marketing that requires a lot of constant multitasking. Having a workstation like mine has allowed me to be twice as efficient. The worst purchase I have made would be any and all of the money I spent with other fake companies promising legitimate music promotion that was actually fake.
- What takes up too much of your time?
- I typically juggle anywhere from 30-50+ clients at a time. They are all releasing new content pretty consistently, so keeping up with all of them takes up most of my day.
- What three pieces of advice would you give to college students/new startup business owners who want to become an entrepreneur?
- I strongly suggest investing in yourself and your education. If you cannot afford to go to school, the internet is your best friend. So much of what I have learned about the industry has come from personal research online.
- Your network is your net worth.
- Always overdeliver for your clients.
- Who has impressed you most with what they’ve accomplished?
a). Some of the artists that I work with that have grown the most and I am extremely proud of are Tommie King, Hero The Band, and Marcel Alexander.
- What Drives You to Keep Going When It’s Really Tough?
- The music that some of the artists I work closely with always regenerates my spirits when they are low. Also, seeing fans respond well to my artists’ music when they hear it always makes everything feel worth it.
- How people should connect with you?
- I can be reached online via organicmusicmarketing.com and on Instagram: https://www.instagram.com/organicmusicmarketing
Derek Hurtado – Building a Vacation Rental Business
Recently, I sat down with Derek Hurtado for an interview. Derek is a social media influencer and owns a vacation rental company. We talked about his business model, how it works, and much more.
- Hey Derek, what is the basic rundown of the Airbnb Business Model?
Derek: Our model tends to differ from the conventional by providing both a higher ROI and better quality tenants. To build out a luxury brand of vacation rentals, location is key! Our first step involves researching popular markets both on a city level and a zip code level. This allows us to use data from our research to best predict profitable properties. Once we have narrowed in on our location, we investigate which available properties will perform to our standards. We create an analysis of our predicted revenue and compare that to the overall expenses. Did I mention we don’t buy our properties? We are looking for 12-month rental properties where we sign a lease and usually pay a month or two upfront to appease the landlord. After that, we begin furnishing, decorating and stocking the unit to be staged for guests! Then we are ready to go live! As guests arrive and cycle through our property, we have cleaning and guest correspondence semi-automated. This removes the need to ever be on the location of properties and reduces our admin duties to only 10 hours a week!
- Where did you discover the business model, and how did you start?
Derek: Vacation rentals have been around for decades! It is only recently that technology has been booming in this industry. This has allowed a big increase in creating monthly cash flow. As we grow our businesses and long term investments.. cash flow becomes ever more necessary. My business partner had millions of dollars in equity on real estate projects, yet that equity doesn’t pay the bills. This business model initially allows a consistent cash flow for those working on long term projects which is our exact case. As we get into bigger markets like resorts and commercial real resale projects, AirBnB allows us to get our bills paid and cash flow to spend each month!
- What is the ideal rental?
Derek: The biggest fear of new Airbnb hosts are the nightmare guests. About 90% of bad guests can be avoided by the ideal rental and its setup. We look specifically for higher-end rentals that allow us to bring in high-income business guests or families. When you are dealing with higher income guests, they tend to be more respectful and tidy. Even offering a printer in the property will attract business guests. Those are the guests we are trying to build long term relationships with.
- You own a social media agency, Pivotal Point. How have you leveraged social media to grow your rental business?
Derek: A great benefit of building your brand online is to create new connections. Although Airbnb is a completely different industry, human networking and connections are important no matter what space. Being able to leverage my brand, I have made deals and setup potential investors for scaling the rental business. Applying branding strategies to the properties will promote community and clarity on who we serve. Which are high-income business owners and their families.
- What is an ideal rental location?
Derek: Recently most people are afraid to jump in with all these regulations and potential laws banning properties. Truth is that there are only a few cities that are strict on their policies. Just search on Airbnb for a location you are interested in and you can see 1000s of results that show up. Any place that has high traffic for travelers is ideal.
- What are your plans with your business?
Derek: We are going to rapidly scale our AirBnB unit numbers to the 100s soon. As well as build out our new management agency that will take care of the property owner’s units that are suffering. We will take on management for a small fee and improve their revenue, sparing them the time!
Learn To Sit Back And Observe, Not Everything Needs A Reaction With Mitch London
What’s your backstory?
I’m Mitch London and I am Wilderness Expert and a Lover of Jesus. I help men gain clarity in their purpose, grow in their leadership and walk in their God given Identity by slaying the giants of self-doubt, limiting belief systems and removing false ideas about their identity.
I excelled in just about every area in life. Had a great marriage, wonderful kids, ascended to the top in just about every career I had……but it was empty. I was chasing a “task” and calling it a purpose. It wasn’t until I focused in on my Identity that things really opened up. My business quadrupled, marriage has never been better. I’m living life in a way that best suits me.
After years in the corporate world and feeling the pull of Entrepreneurship I successfully built a location independent 6 figure marketing agency. Giving me the option to live life with purpose and intentionality. As a Sales and Marketing Innovator, I have over 15 years’ experience in Sales & Marketing as well as 10+ years in a coaching/mentor capacity.
I have taken my love for the outdoors and knowledge of entrepreneurship, business and leadership and combined them to create a platform for men to breakthrough self-doubt, limiting beliefs and to finally face the giants on their path to success and truly excel in life, family and business.
What made you decide to choose this career path?
I have always had a passion for the outdoors and the transformative power of being in the wilderness. I have seen so many men struggling to find their purpose and calling in life but the day to day noise is too overwhelming and deafening to be able to quiet the mind enough to seek direction. Knowing that I can help guide and encourage men to find their calling and purpose in life drives me. It creates a ripple effect in the family and community.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
Yes, thinking that “swag” is helping to build your business. And the promotional materials are needed even before you have a business developed. Promoting something that doesn’t really exist yet is just a waste of money…lol Ordering t-shirts and stickers makes you feel like a real business until you realize that’s the only thing your customers have to purchase from you.
What do you think makes your company/personal brand stand out?
The combination of breakthrough and mindset coaching that take place in the wilderness is a unique offering. By not only encouraging men but placing them in a location to make that transformation has been an incredible combination.
What’s a quote that you live by?
“Man is not looking for pleasure. He is looking for meaning. When he can’t find meaning he drugs himself with pleasure.” – Viktor Frankl
Here’s How Companies Can Eliminate Dead Stock with Print on Demand Vs the Traditional Route
It is no secret that many companies have at one point in running business dealt with a dead stock problem. You have goods stored that are no longer being bought. When you have dead stock, the business will most likely suffer a reduced cash flow that might have gone into more meaningful use. Dead stock also uses up precious storage space and other expenses that tag along.
Not all companies, however, have had to deal with a dead stock problem.
Teelaunch, a print on demand fulfillment company is making it possible for its customers to completely do away with dead stock. As such, the company is saving clients up to 30 percent, money they would have previously had to spend on expenses related to bulk production, transportation and storage. The following article discusses the print on demand model and how it can help companies eliminate a dead stock problem.
How To Avoid Dead Stock With Print on Demand.
The most important benefit of print on demand is the elimination of product storage costs, inventory, and raw material. While the inventory of finished goods was considered an asset in the traditional production method, it is not the case with print on demand. The latter has changed the status quo and now inventory is simply referred to as dead investment, waste, or in the fairest description possible, unnecessarily incurring additional costs.
With print on demand, a company is able to create products quickly and put them up for sale in a very short time. You just need to have the design ready, and as a matter of fact, you can use one design for several products. Once you have adopted print on demand there will be nothing like holding an inventory. As such, the business enjoys low investment and even lower risk.
Design, Test, Sell, and Grow
Though critics have attempted to downplay print on demand by claiming that it is not as profitable as the traditional route, the former boasts of some unparalleled advantages.
Firstly, print on demand adds value to finished products due to its increased efficiency.
Secondly, the fact that you are not holding any inventory physically, it will be easier to add or remove products, test new ideas, and pivot business strategies.
Thirdly, testing a design or a product like print on demand companies do allows them to avoid making costly mistakes.
For instance, in the traditional method, a company would produce hundreds or thousands of products on a specific design, only to find out that they made a mistake in the process and now the products cannot go to the market.
With the print on demand model, however, such mistakes are almost unheard of. Once the first product is done, if it is not up to the client’s specifications, edits can be done on the spot thereby avoiding a massive loss or stored products without a buyer.
The print on demand model also allows the business to grow in terms of innovation. The reason behind this is that with customers always coming up with unique ideas for the products they want, the business can only steer in the right direction in terms of keeping up to date with the latest industry trends.
Eliminate The Traditional Guesswork
In the traditional bulk production model, companies had to invest lots of money in inventory management. There was always the need to accurately predict demand for a product, which in most cases ended up creating a dead stock problem for producers.
Companies that still invest in forecasting demand are no better than any other establishment applying pure guesswork in business. Forecasting involves too many variables that make the process all the more unsure and unreliable. Print on demand is a surer and less risky production method. Companies that choose print on demand over the traditional route don’t have to go through the trouble of projecting the future.
The key to avoiding dead stock in any business lies in first identifying the cause of ‘death’, and then monitoring and preventing future dead stock. The only sure way of hitting these two birds with one stone is to change from the traditional route to a print on demand model.
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