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Entrepreneurship

Interview With Connor LaRocque President of LA Rock Enterprises

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I had the pleasure of interviewing Connor LaRocque, an expert at helping young adults and entrepreneurs become leaders, overcome fears, and distinguish themselves in a competitive marketplace. Currently he is President of LA Roqk Enterprises, a multinational direct sales and consulting firm. The CEO of SocialRise Revenue Marketing Agency and he’s on the same speaker bureau as Kevin O’Leary from Shark Tank (the Big Idea Speakers).

Hey Connor thanks so much for this interview! Can you tell us little about your story?

Connor LaRocque: I grew up overweight and was an uneasy, goofy type of kid. I played Hockey until I was 16 and then gave it up to join Muay Thai. Joining Muay Thai I found my passion. I competed at the Canadian nationals and lost a title fight to receive a silver medal. A big part of my story was that I was a C student in high school and didn’t get into university my first attempt. When I finally got in, I published two books (one bestseller), made honor role, and spoke to thousands of students on overcoming fear and being able to strategize for the future while completing my degree. I originally was planning on going to Law School, but instead took a risk and became an entrepreneur thanks to my brother. He got me to sell door to door with his company in minus 30 degrees weather which then launched my career as an entrepreneur.

As a entrepreneur, motivational speaker and author, what differentiates you from everyone else in your field?

Connor LaRocque: At 25 years old, it’s rare to find someone whose accomplished what I have, but my true distinguishing factor is in my ability to build relationships and connect with people without looking for anything in return. I truly love helping people, it is the fire that fuels my heart and soul. I wouldn’t be doing this if it were just about the money. I walk into everyday wanting it to be hard; I want that workout to make me suffer, I want to go to work and completely exhaust myself because that’s how I am going to be better than I was yesterday.

What is your inspiration for what you do?

Connor LaRocque: Saying that I love helping people is too cliche and generic. The reason I do it isn’t for myself but to reach the newly discovered element of Abraham Maslow’s Hierarchy of needs called “Self-Transcendence.” There is no better feeling than helping someone or giving something more of yourself. I always tell people if you’re having a bad day, go try and help someone in a worse situation than your own. Watch how you feel when you’re done.

Can you tell us what your books are about and what inspired you to write them?

  • Life is Motivation is about building a self-sustaining platform for the rest of your life and about asking strong questions to help discover yourself and try to reach a point of self-actualization.
  • Mindset is Everything is about the fact that luck is an illusion. If you study any “successful” individual, what you will discover is that the had the proper clarity, strategy, and a strong execution to achieve what the desire in their lives. It breaks down getting focused and clear on what you want, finding what your passion is, and then using that energy to completely change your life.
  • What inspired me to write the books was that I have always been a writer. I wanted a permanent outlet to showcase my thoughts which I hoped could help some people going through hard times. It was my way of giving back and having something I could call my own. All of my mentors had written books and I wanted to do the same.

What would you say to someone who came to you for advice about taking ‘the leap of faith’ into entrepreneurship?

Connor LaRocque: What gets you excited and fired up in the morning? That’s where you start! You can’t be doing it just to make money because your fulfillment will be hollow. It’s that passion that is going to allow you to push and grind when you don’t want to, not the money! You also need to have a strong clarity on “Why” you’re doing it because everyone is going to try and convince you otherwise so you need to be strong in your direction. When your Why is strong you will figure out the HOW.

What is one thing you wish you had known when you were starting out in your career?

Connor LaRocque: That you can actually create those moments that you visualize within your mind. Clarity and what you focus on are by far the most crucial aspect to the results you achieve.

Can you share the most interesting story that’s happened to you during your entrepreneurship journey?

Connor LaRocque: I worked one the biggest personal development conferences in North America at the Madison Square Garden all because of my red shoes! I met a gentleman who is now a dear friend named Conrad Greiner from Germany who referred me to this company. Next thing you know, I flew out to New York City, and got to meet the likes of Richard Branson, Gary Vaynerchuck, and Steve Forbes while working in a B2B Sales lead position at 23 years old off of Wall Street.

We often hear stories that make it seem like someone was an overnight success when really there were setbacks and stumbles along the way. Why do you think it’s valuable to be candid about both failure and success?

Connor LaRocque: It makes you human, helps you relate to people, and gives people hope when they need it the most. We all have gifts, talents, and abilities which distinguish us from one another, but at the end of the day, we all have a brain, body, breathe, and bleed. No one is immortal.

What is your personal definition of success?

Connor LaRocque: Being in alignment physically, mentally, spiritually, and financially. Living a life that is meant to serve others with no expectation of anything in return. It’s not just about having a big wallet, it’s about having a big heart that uses that wallet to make the world a better place.

What is the best way for someone to reach you if they are interested in working with you?

Connor LaRocque: DM me on Facebook, Instagram (@laroqk) or LinkedIn. You can also email me at [email protected]

Jourdain Bell is an entrepreneur, writer and Co-founder of Beast Media Agency where he focuses on helping Influencers and Entrepreneurs get their message out through Personal Branding and PR. He also works for one of the most active Venture Capital Firms in the world, Alumni Venture Group. Jourdain sleeps, eats, and breathes entrepreneurship. He started selling Candy and electronics in high school, then joined a start-up in college that he helped grow from $20k to $130k a month in just 8 months. Now he shares both his and others expertise about business and entrepreneurship on sites such as Influencive, Future Sharks, Kivo Daily, Disrupt and more!

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Entrepreneurship

How a Kid Selling Lemonade Turned His Entrepreneurial Habits Into A Lifestyle

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When you observe a major corporation, you most likely see the logo, the product or service they sell, or their marketing ploy. Take Apple, for instance. The iPhone, the MacBook, the classic minimalist design of their storefronts, or their iOS software are the first things that come to mind when the company is brought up. For Henry Westbrooks, he sees the innovator, or the Steve Jobs, behind the creation of the brand. Henry is fascinated by the concept that being an entrepreneur puts power in your hands as the creator. His fascination has lead him to multiple ventures in the business world, and has become massively successful as a result. 

Henry is a licensed realtor in Southwest Florida, the founder of iGrowClub, a digital marketing agency focused on helping clients grow organically on social media to reach their target audience and scale, and is the founder of the Health & Wealth Show, a podcast that focuses on health, wealth, love, and happiness. He has even found success in e-commerce business models, and has affiliates earning between 6-8 figures using the model. His intangible skills include door to door sales, where he has generated millions as a solar energy consultant, high ticket selling, and turning people into repeat customers through building value and pitching products. Henry is without a doubt a well rounded, dedicated entrepreneur who is making waves in the industry. But, Henry’s passion and dedication to making his own way in the business world is nothing new. 

As a child, Henry was already dedicated to selling and working for himself. During his school years, he would sell lemonade and Pokemon cards at a roadside table, host garage sales, and sell food or magazines whenever he could to make money. He was fascinated by seeing money stack up, and has always aspired to becoming wealthy and successful.

His actions speak louder than his words when it comes to Henry’s dedication. After graduating from the University of Buffalo with a BA in Communication and working for corporate radio, Henry was all in on following his passions and becoming successful. He drove from New York to Florida to start his real estate venture right after obtaining his real estate license. After getting involved in the real estate game, he was presented with an opportunity to sell solar across the country in California. Without hesitation, he accepted the offer, packed his things, and drove cross country to take advantage of the opportunity. 

On top of dominating the solar industry, Henry has grown a stellar personal brand and helps brands and companies grow their brands by helping them to identify their mission statements, handle the marketing, and helping with brand development. But, like all successful endeavors, Henry is cognizant of the slow process necessary to gain traction and momentum. He’s very open to detailing the processes he’s gone through to reach his level of success. 

Henry knows that the path to success happens one day at a time. There have been many early mornings and late nights, sacrifice, failures, and changes in his mindset. Finding success as an entrepreneur requires a ton of effort, patience, and grit, and Henry possesses all of those attributes, and his work ethic and drive has allowed him to work at his goals day in and day out to find success in his businesses. The reward of building something that not only generates revenue but helps people is well worth the early days of uncertainty, Henry says. A massive key is maintaining faith in the baby stages of a company, as your big break could come just a few days after you feel like quitting but decide to keep pushing forward.

Today, Henry has a massive amount of knowledge and the skills necessary to be successful. But, starting out, he wished he knew two key pieces of advice: Invest in yourself, and be aware that it all starts with you. You need to take on good debt that results in cash flow, believe in yourself, make daily progress, and trust the long term process. Anyone can become successful once they acquire the right mindset and work ethic, and no one believes in that idea more than Henry. 

Henry can be reached on Instagram @henryaaronwestbrooks, or via email, [email protected]

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Entrepreneurship

Kathy Chou Founder and CEO of Selfkaire is Making Waves in The Beauty Industry

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Kathy Chou is the founder and CEO of Selfkaire, a beauty company that’s focused on modernizing the most effective Eastern medicine concepts in order to replace outdated tools and methods. The idea for Selfkaire came after Kathy began to experience health problems from working 80-100+ hours a week as an investment banker at Citigroup. She had developed severe lymphedema in her legs, constant lung infections, and sickness from eating everything outside of a piece of lettuce.

After meeting with her doctors and not finding a solution to these problems she decided to see her family’s Eastern medicine practitioner. That experience is what led her into 8 years of researching ancient Eastern medicine in order to create a beauty brand that only brings the most effective Eastern medicine concepts to market.

Research and Development

Kathy decided to shift from her lucrative finance career after her Wharton MBA to focus on Selfkaire. She now has a team that’s spent over ten years researching Eastern medicine and top practitioners in the industry in order to come up with products that are developed by world-class engineers who head R&D teams for the top global consumer product company in both aesthetics and design. Her vision is to disrupt and replace the expensive, invasive and dangerous in office procedures with natural and non-invasive solutions to heal the body from within. To learn why she uses surgical steel check out this article on freepeople.com

Eastern Medicine 

Eastern medicine is rooted in the belief that your systems and organs are interconnected, and your lymphatic system plays a core part in making sure everything is functioning — and detoxing — as it should. Those toxins you can’t process out get imbued into your deep tissue, and can potentially lead to the appearance of cellulite, stubborn fat, bulky muscles, swollen lymph. The Selfkaire tool efficiently processes toxins in the quickest manner possible. Selfkaire’s facial tool draw out toxins and expedites lymphatic drainage and blood circulation. From just one use, you may notice a flush in your skin (and soreness) — that shows it’s working! The best thing is, your body gives you feedback as you use the tool.

If you want to see what this tool can really do and bring in effective concepts that are innovating products that haven’t been touched in thousands of years, check out the following: 

Website: www.selfkaire.com  

Instagram: https://www.instagram.com/selfkaire/ 

Instagram: https://www.instagram.com/takekaireffect/ 

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Entrepreneurship

Meet Lewis Fausett – The Superstar Operations and Marketing Consultant

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Recently, I had the pleasure of sitting down with Lewis Fausett for an interview. Lewis is a business manager and consultant and has had massive success in only a short period of time. We talk about how he got started, what he’s done differently, and more.

 

 

  • Hey Lewis, who are you and what do you do?

 

 

I’m Lewis Fausett, and I’m a business manager for Patrick Adair from Patrick Adair Designs. I am also a business consultant for a handful of other influencers. I spend most of my time making sure people are making the correct decisions to optimize growth not just of their brands but their businesses behind the brands. This means I spend a lot of time overseeing marketing and operations on top of the traditional things like advising on contracts and big deals. 

 

 

  • What have you done differently to scale your business?

 


The biggest thing is being able to blend the traditional world of business with the more personal aspects of being an influencer. Most influencers are focused on just creating amazing content and putting minimal effort into creating the brands and businesses behind the scenes. I spend the majority of my time implementing more traditional marketing aspects and operational flows into influencer based businesses while still letting the influencer be themselves.


Good examples of this occur with Patrick Adair Designs. We often have to blend Patrick’s love of traditional YouTube culture and memes with the fact that his biggest brand is selling luxury jewelry as a designer. This means we have to connect with multiple demographics. Your consumer who frequents Saks Fifth Avenue (this would be a more traditional demographic) is very different from a 25-year-old watching a video because it involves PewDiePie.

The other big blend we do involves including more traditional marketing. You’re seeing this more and more with larger influencers, but the middle tier still leaves this untapped. Incorporating things like paid strategies and lead capturing and nurturing strategies also has really helped. The key is you have to do this all very carefully to ensure that you aren’t alienating your core organic viewers. 

 

 

  • What’s the biggest lesson you’ve learned along your journey?

 

 

I think the biggest lesson I’ve learned is that connecting with an audience is the most important thing. It doesn’t matter if you’re trying to get views on a video, promote a song, or sell a product. If you can get an audience to connect and trust you, you can get away with sucking at every aspect of traditional marketing. Then if you’re able to do those well you get to a point where you are almost invincible in your respective industries. 

 

 

  • What are your three core principles?

 

 

  1. Winning is a culture

 

This was a phrase that got thrown around a lot while I was playing rugby at the University of Utah. You don’t win games against top teams by just showing up on Saturday night. You have to hit the weight room all week, be attentive in practice, and taking care of all your off the field responsibilities. This translates directly to being successful in life and business. If you just strive for excellence in everything, it’s much easier to strive for excellence at work. 

 

  1. Innovate or die

 

You’re never going to be able to do the same thing forever and be successful. You’re only going to have a limited amount of success before people start trying to copy your formula. At that point you need to already be figuring out the next step, so you’re always a step ahead. We see this a lot with competitors trying to rip off designs and naming schemes for jewelry.

    3. Outwork Everyone

 

This is another one that came from sports that I think laid the foundation for success in business. At the end of the junior year of high school rugby, I was a solid second-string player on a fairly bad team in a really good conference. My coach sat me down and told me that because I had really good grades, test scores, and measurables (height, weight, etc.) a lot of ivy league programs he was connected to were interested in me, but they’d need to see me play at a high level first. One of those coaches was the coach for the collegiate all American program. He sent me an email with a weight program and recommendations for conditioning and diets. Between his advice and one on one skill work by showing up to practice early and staying late with my coaching staff, I finished my senior season as an all-conference player. I actually didn’t get into any of the ivy league schools, but in the process, I got to the point where I was recruited to play for the University of Utah which at the time was ranked in the top 10 teams in collegiate rugby. That experience cemented that if your willing to outwork everyone you can do almost anything.

When I started working, I took that same idea into it. There were plenty of days where I’d work 18 hours and sleep on the couch at work to make sure I was there when the day started again.

 

 

  • What advice would you give to someone looking to become an entrepreneur?

 

 

I think I’d give the advice that you need to develop a skill set that’s valuable. I mean I think being an entrepreneur can be a little silly if you have no product or ideas, but if you have a high-value skill set, you can always be an entrepreneur. It can be sales, social media, marketing, design, etc, but if you can do something that most people can’t, then you just have to sell yourself.

That’s why I’m not necessarily pro college or anti college. You definitely need a valuable skill set, and I think you can learn one in college. The networking is also good. At the same time, you can go learn something on your own and practice it. I mean you could even just learn business operations by mowing lawns and trying to scale a landscaping business. The biggest thing is to just start trying to create a valuable skill set that will help you in the future. 

 

 

  • What are your future plans?

 

The goal is to just keep growing the businesses and brands until they reach their market cap for the effort that is available from everyone. 

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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