I had the pleasure of interviewing Cyndee Harrison, who recently launched Synaptic, a business consultancy that helps entrepreneurial leaders address their most common challenges–people, systems, and marketing.
Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
Sure! My superpower is taking complex issues and breaking them down into smaller, more bite-sized pieces. This has helped me become successful as a trainer as well as a marketer.
Can you share the most interesting story that happened to you since you started your company?
Launching Synaptic is a culmination of my last 20 years of training and experience, not only in Marketing but also in Operations and People Development. I’m confident in the training and initiatives that I’ve put together and I’m passionate about them.
Still, I think it’s always a little tricky to promote yourself since most of us suffer from imposter syndrome and have those moments of questioning why anyone in their right mind would listen to us. And so, it’s felt great to have so many people — some of whom I haven’t heard from in ages — who have stepped forward with words of encouragement and support. It’s been very humbling to realize the impact that I’ve made with different clients or projects or jobs that I’ve had along the way. So it’s been sincerely heartwarming to reconnect.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I don’t know if it’s funny to anyone else, but I always find myself kinda chuckling when I hear one of my advisors telling me to refine my message or be more succinct. Over the years, I’ve coached dozens of clients on the importance of doing exactly that and boiling their messaging down, and yet it’s a real ongoing struggle for me. I think that there are a lot of entrepreneurs who run into this sort of thing in their own businesses, feeling like the cobbler’s children who have no shoes.
What do you think makes your company stand out? Can you share a story?
The marketplace is flooded with solutions that are aimed at entrepreneurial leaders. Business owners have countless books to read or webinars to watch or conferences to attend. But bringing that back to their brick-and-mortar business and successfully executing new strategies throughout the organization can be challenging and lonely work. The Synaptic Approach is different because we walk through new initiatives with every level of the organization. We not only work with the business owners and leaders but with front-line employees. This approach keeps everyone focused and accountable and it’s why I am comfortable guaranteeing my work — because this is how long-term success if built, from the ground up. It’s something that I’m really proud of.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
One of my favorite mantras is ‘Everything is Temporary’. I think that fatigue is a natural byproduct of passion. Being an entrepreneur can be exhausting, no question. Focusing on the long-term objective rather than short-term “over-this-ness” can help prevent fatigue from evolving into full-blown burnout.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
There have been so many people who have helped me along the way, it’s difficult to pin down just one. I’m lucky to have a lot of people in my life who are very entrepreneurial-minded and hardworking, particularly my family. When I think of one person of influence, I would have to say that my last job involved a lot of exposure to new things because it was such a unique situation.
I worked for a family-owned business, a pawnshop, that was the subject of a really successful reality television show. I’m lucky that my boss, a fourth-generation pawnbroker, was really generous in letting me take on new challenges and try some pretty remarkable things such as dozens of national and international media tours, a Financial Literacy Class for our customers and a Workforce Diversity project that provided meaningful employment to individuals on the Autism spectrum. As a result, I ended up traveling all around the world as well as all over the country not only on media events but also working with other business owners. Ironically, it helped me have the confidence to launch out on my own.
How have you used your success to bring goodness to the world?
As I look back over my career, I’ve been a part of some pretty cool things that brought significant change into the world. I briefly mentioned a couple of them before, like the Financial Literacy Course and Workforce Diversity. But there’s one that is remarkable to me just because I could have never anticipated its outcomes.
The economic downturn that began in 2008 impacted donations to arts and cultural organizations across the country and Metro Detroit was particularly hard hit. I was managing communications for the Cultural Alliance of Southeastern Michigan at the time and it was our job to help these hard hit organizations not only survive but thrive.
We knew that one of the key things that these nonprofits needed to ensure their survivability was an online presence, so we launched a one-day online giving challenge using a pretty significant grant as a matching fund. The caveat was that in order to be eligible to participate, these organizations were required to have an online presence, something that most of them sorely lacked.
It was one of the first endeavors of its kind in the world and we raised almost $5M in a single day, all in online gifts, surpassing our original goal by almost $2M. I still get goosebumps when I think of this, because it started with a few of us huddling around a table helping these organizations launch their first Facebook pages or websites and it ended up contributing to their survivability in ways that remain important to this day.
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
One of my favorite quotes is “Tell me, what is it you plan to do with your one wild and precious life?” by poet Mary Oliver. It’s a simple reminder that we really only get one chance to design a life that we will be content to look back upon someday. I do my best to remember how wild and precious each and every day really is.
What are your “5 things I wish someone told me before I started my company” and why. Please share a story or example for each.
1-FOCUS ON WHAT YOU CAN ATTAIN: When I was first exploring the possibility of launching a business consultancy, I found that there are a LOT of gurus out there whose webinars and emails promise untold fortunes and followers when you follow their approach. When I applied their revenue goals to my own work, however, I ended up with the feeling that I was falling short even though I was successful by any measure of a business launch. Therefore, I had to take a look back and re-examine the goals and success measures that I had set for myself and align them with my mission which is what I would advise others to do from day one.
2-WE LIVE IN A GOLDEN AGE—AS LONG AS YOU SEE IT FOR WHAT IT IS: Never before in history have we had the access to information, communications, and connectedness that we now enjoy. This shows no signs of stopping or slowing down, but that doesn’t mean that we need to abandon the personal interactions that make us human. So keep posting, keep growing your online reach … but keep on showing up too. Keep lunching and coffee-ing and mentoring and volunteering and networking and writing personal notes. Because we can’t know what’s next, be we do know this — our ability to connect to one another shouldn’t depend exclusively on any one channel or medium. My business launch really only felt real when I started kicking myself off of my laptop and showing up at networking events and reaching out to set in-person meetings with people that I know.
3-NOISE ISN’T KNOWLEDGE: Before I started researching my launch, I don’t think I fully appreciated how much the term ‘entrepreneur’ has morphed over the past few years. I have a personal friend who went on a nutritional program a couple years ago who now sells these products for the company. She not only considers herself an entrepreneur, but also an influencer in the personal nutrition space, largely based on the quantity of content that she posts to her social media profiles about the topic. I also have countless other connections who promote themselves as beauty industry influencers because they post videos of makeup tutorials. All of us enjoy feeling like our opinions and viewpoints matter and we all do have a level of influence over others, but we need to stop kidding ourselves. Not everyone should be an influencer.
4-ACTION WITHOUT KNOWLEDGE PRODUCES FAILURE: About 15 years ago, I launched a business that was remarkably successful. My success in executing gave me a really false sense of confidence in my own ability to do everything involved in running a business. As a result, I attempted to handle my own bookkeeping and accounting. And I ended up in a big mess. Luckily, I had good resources to help me clean it up, but it was long, painful, and expensive. I’d had the best of intentions and certainly wanted what was best for this company that I owned, but I unintentionally derailed the success of the business. Similarly, there are well-intentioned and highly motivated employees who make critical errors in business every single day because they’re tasked with doing things for which they have a skills gap. Motivation and mindset are never enough. When you don’t know what you’re doing, stop and ask and get help.
5-BE NICE TO YOURSELF: I’m my own harshest critic which is something that I think is pretty common to entrepreneurs. This time around, though, I’m taking some steps back to remind myself that I’m doing my very best every day—days that I knock it out of the park or days that I strike out swinging—and I am making a more conscious effort to stop myself when I hear negative self-talk bouncing around in my head.
You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
It sounds sappy, but I wish that there was more of an emphasis placed on the importance of self-awareness in our society. When we each understand our own needs, desires, strengths, and shortcomings, I think it makes us more empathetic to others. We start to see the need for surrounding ourselves with others who can offset our weaknesses.
We live in a world where there’s so little privacy, even for those of us who aren’t famous or well-known. This connectedness can breed judgment and toxicity, whereas it would be really nice if we could reverse that and instead begin to look at one another and seeing our imperfections and faults as opportunities to relate to one another and support one another.
How can our readers follow you on social media?
I love connecting on Linkedin and I’m pretty easy to find because I spell my name so oddly (Cyndee Harrison).
My Synaptic channels are all listed at www.synapticapproach.com and I’d love to hear feedback from your readers!
This was very inspiring. Thank you so much for joining us!
Inspiring Musical Journey of Nepalese Rap Artist Prakash Neupane
There are very few people under the age of 21 to do great things and achieve great milestones that many people older than they haven’t achieved yet.
Prakash Neupane is a permanent resident of Kolhapur, Nepal and is 21 years old. He is a popular Nepali RnB singer in his area as well as in many places of Nepal. As he is also a music composer and creates his own new things on the music. He is not only an rnb singer but also a Rapper, Blogger, Poet, Music Composer and social worker. He has won Tuborg Music Award for the best male debut male singer for his song “Sunana” and has been nominated for OS Music Award. He always looks forward to opening new horizons with his music. He’s already a well-known Rnb/Rap singer and songwriter in his homeland of Nepal. Despite this, the latest song he’s promoting got some type of EDM influence, keeping up with the same level as the current hits on his new Dance-Pop charts.
In his childhood Prakash used to write poem, faiths, gazals, however, he had stopped to write it in 2014.
This eventual transformation from a shy boy to extrovert adolescent also brought mutability in his areas of interest. He soon started to listen to Sugam Pokharel, Narayan Gopal, Nabin K Bhattrai, The Unity, Girish Khatiwada, Manas Ghale and other Nepali singers and rappers that made him appear in different school functions, gatherings, and fetes. Praises received at that time laid the foundation for his musical career.
Prakash spent his entire childhood in Kohalpur in his complete introversion. ‘I was very shy and never showed up on stage until my 7th standard. Slowly, I pushed myself into social gatherings more and started to wander in narrow to wide lanes and pathways of kohalpur. Prakash feels he had nothing besides himself to rely upon, so poetry and eventually songwriting became his main thin dig at something of poems and then poems to Composition of songs and that to gain a piece of rap music and he has more plans for still doing more, giving more at Nepali RnB and hip-hop.
There’s always something which had apprehended him to write the poems to rap. Basically, a rap itself is a branch of slam poetry. It’s an assortment of emotions with words. It was his emotion, feeling and self-awareness that motivate him to perform or write a song. These days he has my entire focus only at rap line even more.
He entered into Nepali music industry with his first single “Aaideuna” which was not so successful but “U Got Me” is his most ambitious project yet, which now has 1 million Youtube views! It’s helped him to gain recognition and success in the Nepali Music industry — fusing the mind of a storyteller and producer together to create a romantic love tale of survival. His latest, Arajakniti, is a political rap song about civil war, the local Panchayat political system, and Nepal’s slow economic progress. He told “Nepal had to deal with a civil war where thousands perished and then it took a decade to pass a new constitution. Those who had access to power became rich and powerful, but the general public remained poor,” he said, referring to the 10-year long civil war in Nepal from 1996 to 2006. “This is why I want to alert the political fraternity through my hip-hop music.” “From “nothing” to “something” and “something” to now again” More than that ” this feeling of self-manual realization and aim of executing something at Nepali music had been his strength.”
He has already released three albums, including 30 songs yet & has done featured with several famous Nepali artists like Girish Khatiwada, Amit Dangol & Jovan Bhuju and international artist like Delon & Marvelous. He is quickly becoming one of the most successful & famed Rappers in Nepal’s growing Hip Hop community.
This Is Why Your Next Super Car Should Come From Royalty Leasing Group
Imagine driving the Lamborghini Huracan all year long in 2019, then switching it up for another supercar next year, all without buying either of the cars or parting with a ridiculously large amount of money. That is the definition of having your cake and eating it too for any car enthusiast. Sounds like the perfect fantasy, right? Well, that fantasy can now become a reality thanks to the revolutionary company, Royalty Lease Group, based in Las Vegas, Texas. Royalty Lease Group was founded by Houston Crosta and is set to be the game changer in supercar leasing. The company seeks to disrupt the supercar leasing market. This is why your next supercar should come from the Royalty Leasing group
The Royalty Lease Group Super Car Offer
The idea of Royalty Lease Group was born when Houston Crosta, discovered that there was an unattended market in the supercar leasing industry. This market comprised of individuals who could afford to lease a supercar based on their yearly income but did not meet the requirements of an ideal candidate for renting a supercar. Two of the most pressing requirements that this market could not meet were presenting a perfect credit score and great comparable car credit. This is because this specific market comprised of supercar enthusiasts who were either international personalities who have not lived in the US long enough to build up their credit or personalities who have all their expenses written off by the employer. So he set out to develop a supercar lease product that would satisfy this market.
Instead of just offering the average 30-day supercar rental option, Crosta decided to develop a 1-year long leasing offer on some high-end supercars. This way his clients could get more value for the money they would spend. He decided he would also offer constant prices that do not vary from client to client based on their credit on the down payment and monthly installments for the supercar leasing product. To top it all of, Crosta decided to counter the 2500 mileage offer on supercars from dealerships and other leasing facilities with a 7500 mileage offer for an entire year. And in 2019, thanks to this great offer, Royalty Lease Group signed their first client for a year-long lease on a supercar.
A 5-Minute Application Procedure
Royalty lease group staff pride themselves in their top-notch customer service and efficiency when it comes to the services they offer. In remaining true to who they are, they developed a 5-minute supercar lease application procedure to get you ready for your new car. The entire application procedure is carried out online, so you don’t even have to get down to Las Vegas. And in as little as 90 minutes, your application can be approved, processed and your supercar prepared for shipping to wherever you are. To sign up for your year-long supercar lease just log on to https://www.royaltyleasegroup.com. Take your time as you go through the array of supercars available then pick the car of your desire. The next step in the online application process will require you to answer a number of personal questions for the purpose of assessment. Finally, you will be requested to send your bank statements for the past 3 months and that’s it, the application process is done. After that hassle-free process, you will be one step closer to having your dream supercar.
The Future for Royalty Lease Group
In the first month of offering year-long leases on supercars, Royalty Lease Group has already signed on 4 clients and has 4 of their supercars already on the road. Since 2015, Houston Crosta has helped many car enthusiasts experience driving their dream cars through his car rental company, Royalty Exotic Cars. He now plans to fulfill the dreams of many other car enthusiasts all over America and beyond by offering unbeatable supercar lease offers through his newly established leasing company Royalty Lease Group. Houston Crosta is currently the sole financier of Royalty Lease Group. He is however in the process of seeking to attain equity funding from a hedge fund to enable him to scale his business further. Crosta envisions having at least 100 leased supercars on the road by the end of this year and expanding into Canada in the near future. Royalty Lease Group hopes to make the dreams of many car enthusiasts a reality. Isn’t it time you started living your dream too? Your supercar awaits you at https://www.royaltyleasegroup.com.
Why Every high-value lawyer is coming to Qamar Zaman for his SEO expertise
Believe it or not, SEO is more than just publishing content and adding in the necessary keywords to acquire traffic, views, and audiences. 50-yr old Qamar Zaman, a reputable SEO entrepreneur, and SEO Expert has developed a unique way to rank up on major search engines such as Google. A KISS PR story is a system developed for personal and business branding that improves organic SEO signals that Google and other search engines love. Qamar developed this system 10 years ago and has perfected results with over 28,000 plus cases studies. This is arguably Qamar’s greatest work.
When it comes to showing clients how it’s done, look no further than Qamar’s Story. The predictable system has allowed the entrepreneur to wow clients, including high-profile lawyers in New York City!
Check out the details below.
How Qamar Zaman Ventured Into Providing SEO For Law Firms
Qamarstarted things out with a can-do approach when it comes to providing SEO services in the form of Stories. He SAAS based system creates and a team of a digital marketing team deploys a cloud-hosted story newsroom which is then used for the brand to get results. The types of clients who have used this storytelling system have been used by lawyers, professional firms and small to large corporations. More often than not, the content Qamar system creates achieves large media personal and business branding and getting Page 1 Google Results.
Qamar’s work ethic and processes have set him and his partner apart from all the other content companies who work to optimize a brand’s content through SEO. Intent-based branding and identifying the market’s pain and addressing that pain is essential as it makes you more unique and valuable.
The Story System
Qamar’s Story system is designed to provide maximum branding and intent-based SEO services for all clients. There’s zero blackhat strategy, link spamming and keyword stuffing. At its core, the Story was built from the ground up and started when Qamar worked part-time in order to afford a small office without any windows.
It’s part of what makes Story so successful in bringing visitors, customers, and audiences to the business’ website and online platforms. A story is organic and focuses on bringing brands closer to the audience, therefore making them more relatable. There’s no content strategy or marketing methods that could bring a detrimental effect to SEO. As such, Google and other major search engines recognize it and put it on top of the search rankings.
Why High-Value Lawyers Choose Story
Qamar Zaman recalled a time when they were called to do SEO work for a high-profile law firm in New York. Before a meeting, the entrepreneur published a Story for the client via a predictable system. As Qamar and his partner were discussing things with the lawyer, the secretary came in and stated that the New York Firefighter’s Association wanted the lawyer to help them with their case. The association did an online search and was so impressed with what they saw that they wanted the lawyer to take care of their biggest case yet.
The New York lawyer hired Qamar on the spot and offered a six-figure deal for his Story and SEO marketing services. It was the first of many high-value professional attorneys who would seek the Story platform and what it could offer. This kind of workmanship, foresight, and attention to detail propelled Qamar to the top of the SEO game and things only got better from there.
Perfecting The Craft
Qamar recalls how Story made them desirable as an SEO company and how other SEO firms didn’t like what they were doing because of all the business they received as a result. But the entrepreneur didn’t allow that to faze him- in fact, Qamar worked to further develop and perfect Story as a top predictable system that can provide excellent SEO results give companies a solid online presence.
Furthermore, Qamar states that one of the reasons why big law firms love his way of doing SEO is because he is selective, dedicated and always exceed results and expectations. The entrepreneur chooses the next project, applies his expertise and the Story system and follows through for complete success. Law firms experience the best outcome and get their much-needed online exposure to acquiring lucrative contracts and client deals.
Qamar Zaman is a visionary in his chosen field and knows how to attract businesses, including high-value clients such as law firms and major organizations. His Story system is a prime example of hard work, dedication and thinking differently than his competitors. SEO can be achieved in many ways, and sometimes all you need is a step back to gain a higher perspective. Today, Qamar is earning upwards of six figures per project, thanks to his predictable system and never-give-up attitude.
Inspiring Musical Journey of Nepalese Rap Artist Prakash Neupane
This Is Why Your Next Super Car Should Come From Royalty Leasing Group
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