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Interviews

Interview with Don Mclaughlin

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Don Mclaughlin the author of the bestselling sports medicine book, “Plants, Performance and the Endocannabinoid System: 21st Century Sports Medicine” and the man behind PurePower Botanicals is passionate about helping athletes have a more effective workout, and a quicker recovery using hemp and plant-based methods. Don sat down with us to chat about how his book can help athletes and everyone else increase their overall wellness and athletic prowess.

How can the information in your book take athletes work out to another level?

The principles and insights in the book will help you build greater energy and endurance, deepen your sleep, accelerate your recovery, reduce pain, and inflammation. By addressing these fundamentals, the book provides a means to elevate your performance while at the same time reducing the risk of injury and burnout. This also means that athletes can continue to elevate their workouts and performance but do so without damaging their bodies because they are tapping into their body’s innate capacity to heal quickly and continually develop greater strength.

The principles you discuss in your book are also reflected in the supplements you have created. How can they help people improve their workout and their health?

PurePower’s supplements are an extension of our Inside-Out Performance philosophy and practices. Specifically, our unique combinations of hemp and other potent plants help optimize mindset, movement and nourishment: these are the core tenets of Inside-Out Performance. For example our Daily Boost helps reduce stress and instill calmness, which helps you develop a bulletproof mindset that is both more resilient to stress and better able to bounce back quickly after setbacks. Our Reboot product helps reduce inflammation, replenish weary muscles and ligaments, and rejuvenate the body. Our PowerUp product increases reserves of sustainable energy and endurance, while our PowerDown formula enhances recovery through deeper, more restful sleep. Ultimately these products are all about supporting the fundamentals of wellness to elevate performance  – and doing so sustainably by working synergistically with nature. This is what Inside-Out Performance is all about.

Is there a real life backstory that inspired you to write this book and create your product line?

What inspired the book and our product line was our own experience discovering how much hemp and other plants helped me not only rebound from a big setback in my life but also go on to thrive like never before. I’m on a mission to share my discovery and spread awareness about how hemp and other plants can help instill new habits that elevate performance and enjoyment of life and do so sustainably.

The story behind this book began in 2012, while I was in the midst of a life-changing transformation. I was a 43-year old burned out CEO, struggling to turn things around in a multi-million dollar tech consulting and services firm that I co-founded several years earlier. The business served legal departments in the Fortune 500, and I worked constantly and suffered prolonged anxiety, bouts of depression, and sleepless nights stemming from the intense stress that comes from working on complex, high profile legal matters that often hit the front page of that nation’s newspapers. At times it felt like I fell into a dark dungeon from which I could never escape.

I finally hit bottom in late-2012, and after what I can only describe as a spiritual awakening, I re-emerged as a passionate, fearless leader whose business began to flourish, and shortly thereafter, miraculously turned into a high altitude ultra endurance trail runner at the 50M and then 100M distance. And all this happened in my mid-40s, with zero long distance running experience. Why the running? I don’t know exactly. I had no running pedigree, no coach, and in the past hated running. In fact, I was kicked off my high school cross country team for being a poor, disinterested runner. But I do know that in my mid-40s running, mountain trail running in particular, proved to be a lifeline for me.

Along the way I investigated any and all aids to support my recovery. As a Colorado resident, I began to read articles in the Denver Post about the emerging legalization of cannabis and the medicinal or therapeutic uses of cannabis. This shocked me. As a former Assistant District Attorney, I never believed cannabis could actually benefit one’s health. But as I read more and more, I discovered that some athletes and other high performers were using an extract of the non-psychoactive form of cannabis (i.e., hemp) to deal with stress and recovery. So I started using it to do the same. Remarkably I started to sleep better. I found a new sense of calm and an ability to manage stress far more effectively than before. I started caring for my health in a variety of ways, including experimenting with other plant extracts that I learned might work more effectively in combination with hemp, and my energy and endurance soared. Hence, I started running long distances without injury and haven’t stopped since.

It was during one of my mountain ultra trail running races, the Audi Power of Four race in Aspen, Colorado, that I received the inspiration for this book.

CBD oil is all the rage these days, but I haven’t heard of it being used in workout products, can you talk about why you included it in your products.

What I discovered is the hemp-CBD helped improve in some fundamental areas of health and well-being that also helped me improve as an athlete and during my workouts. Specifically, hemp-CBD combined with other plant extracts and minerals helped me better manage stress and anxiety, sleep more deeply, develop more energy during my workouts, and recover far more quickly.

Have you applied the principles in your book to your own workout? What has that been like?

Yes, I’ve discovered that by incorporating hemp-CBD and other potent plant extracts into my diet, I can workout more intensely and for longer periods but then also recovery much more rapidly. I’m convinced that these combinations of potent plants have allowed me to achieve athletic feats in my late-40s that I could never have achieved ten years ago when I was younger and less fit.

Plants, Performance and the Endocannabinoid System: 21st Century Sports Medicine by Don McLaughlin is available on Amazon.

To learn more about PurePower, check out its Instagram pagewebsite, and Facebook page.

Anthony Delgado (born February 6, 1986) is an American software developer and internet entrepreneur widely known as a professional hacker in the developer community. Anthony Delgado has won numerous hackathons sponsored by Fortune 500 tech companies like Google, IBM, Intel, Facebook and Microsoft and hosted by organizations including Rutgers University, the New Jersey Institute of Technology, the AT&T Developer Summit in New York City.

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Entrepreneurship

Derek Hurtado – Building a Vacation Rental Business

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Recently, I sat down with Derek Hurtado for an interview. Derek is a social media influencer and owns a vacation rental company. We talked about his business model, how it works, and much more.

  • Hey Derek, what is the basic rundown of the Airbnb Business Model?

Derek: Our model tends to differ from the conventional by providing both a higher ROI and better quality tenants. To build out a luxury brand of vacation rentals, location is key! Our first step involves researching popular markets both on a city level and a zip code level. This allows us to use data from our research to best predict profitable properties. Once we have narrowed in on our location, we investigate which available properties will perform to our standards. We create an analysis of our predicted revenue and compare that to the overall expenses. Did I mention we don’t buy our properties? We are looking for 12-month rental properties where we sign a lease and usually pay a month or two upfront to appease the landlord. After that, we begin furnishing, decorating and stocking the unit to be staged for guests! Then we are ready to go live! As guests arrive and cycle through our property, we have cleaning and guest correspondence semi-automated. This removes the need to ever be on the location of properties and reduces our admin duties to only 10 hours a week!

  • Where did you discover the business model, and how did you start?

Derek: Vacation rentals have been around for decades! It is only recently that technology has been booming in this industry. This has allowed a big increase in creating monthly cash flow. As we grow our businesses and long term investments.. cash flow becomes ever more necessary. My business partner had millions of dollars in equity on real estate projects, yet that equity doesn’t pay the bills. This business model initially allows a consistent cash flow for those working on long term projects which is our exact case. As we get into bigger markets like resorts and commercial real resale projects, AirBnB allows us to get our bills paid and cash flow to spend each month!

  • What is the ideal rental?

Derek: The biggest fear of new Airbnb hosts are the nightmare guests. About 90% of bad guests can be avoided by the ideal rental and its setup. We look specifically for higher-end rentals that allow us to bring in high-income business guests or families. When you are dealing with higher income guests, they tend to be more respectful and tidy. Even offering a printer in the property will attract business guests. Those are the guests we are trying to build long term relationships with.

  • You own a social media agency, Pivotal Point. How have you leveraged social media to grow your rental business?

Derek: A great benefit of building your brand online is to create new connections. Although Airbnb is a completely different industry, human networking and connections are important no matter what space. Being able to leverage my brand, I have made deals and setup potential investors for scaling the rental business. Applying branding strategies to the properties will promote community and clarity on who we serve. Which are high-income business owners and their families.

  • What is an ideal rental location?

Derek: Recently most people are afraid to jump in with all these regulations and potential laws banning properties. Truth is that there are only a few cities that are strict on their policies. Just search on Airbnb for a location you are interested in and you can see 1000s of results that show up. Any place that has high traffic for travelers is ideal.

  • What are your plans with your business?

Derek: We are going to rapidly scale our AirBnB unit numbers to the 100s soon. As well as build out our new management agency that will take care of the property owner’s units that are suffering. We will take on management for a small fee and improve their revenue, sparing them the time!

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Entrepreneurship

Learn To Sit Back And Observe, Not Everything Needs A Reaction With Mitch London

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What’s your backstory?

I’m Mitch London and I am Wilderness Expert and a Lover of Jesus. I help men gain clarity in their purpose, grow in their leadership and walk in their God given Identity by slaying the giants of self-doubt, limiting belief systems and removing false ideas about their identity.

 I excelled in just about every area in life. Had a great marriage, wonderful kids, ascended to the top in just about every career I had……but it was empty. I was chasing a “task” and calling it a purpose. It wasn’t until I focused in on my Identity that things really opened up. My business quadrupled, marriage has never been better. I’m living life in a way that best suits me.

 After years in the corporate world and feeling the pull of Entrepreneurship I successfully built a location independent 6 figure marketing agency. Giving me the option to live life with purpose and intentionality. As a Sales and Marketing Innovator, I have over 15 years’ experience in Sales & Marketing as well as 10+ years in a coaching/mentor capacity.

 I have taken my love for the outdoors and knowledge of entrepreneurship, business and leadership and combined them to create a platform for men to breakthrough self-doubt, limiting beliefs and to finally face the giants on their path to success and truly excel in life, family and business.

 

What made you decide to choose this career path?

I have always had a passion for the outdoors and the transformative power of being in the wilderness. I have seen so many men struggling to find their purpose and calling in life but the day to day noise is too overwhelming and deafening to be able to quiet the mind enough to seek direction. Knowing that I can help guide and encourage men to find their calling and purpose in life drives me. It creates a ripple effect in the family and community. 

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that? 

Yes, thinking that “swag” is helping to build your business. And the promotional materials are needed even before you have a business developed. Promoting something that doesn’t really exist yet is just a waste of money…lol Ordering t-shirts and stickers makes you feel like a real business until you realize that’s the only thing your customers have to purchase from you.

 

What do you think makes your company/personal brand stand out?

The combination of breakthrough and mindset coaching that take place in the wilderness is a unique offering. By not only encouraging men but placing them in a location to make that transformation has been an incredible combination.

 

What’s a quote that you live by? 

“Man is not looking for pleasure. He is looking for meaning. When he can’t find meaning he drugs himself with pleasure.” – Viktor Frankl

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Interviews

Here’s How Companies Can Eliminate Dead Stock with Print on Demand Vs the Traditional Route

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It is no secret that many companies have at one point in running business dealt with a dead stock problem. You have goods stored that are no longer being bought. When you have dead stock, the business will most likely suffer a reduced cash flow that might have gone into more meaningful use. Dead stock also uses up precious storage space and other expenses that tag along. 

Not all companies, however, have had to deal with a dead stock problem. 

Teelaunch, a print on demand fulfillment company is making it possible for its customers to completely do away with dead stock. As such, the company is saving clients up to 30 percent, money they would have previously had to spend on expenses related to bulk production, transportation and storage. The following article discusses the print on demand model and how it can help companies eliminate a dead stock problem.

How To Avoid Dead Stock With Print on Demand.

The most important benefit of print on demand is the elimination of product storage costs, inventory, and raw material. While the inventory of finished goods was considered an asset in the traditional production method, it is not the case with print on demand. The latter has changed the status quo and now inventory is simply referred to as dead investment, waste, or in the fairest description possible, unnecessarily incurring additional costs.

With print on demand, a company is able to create products quickly and put them up for sale in a very short time. You just need to have the design ready, and as a matter of fact, you can use one design for several products. Once you have adopted print on demand there will be nothing like holding an inventory. As such, the business enjoys low investment and even lower risk. 

Design, Test, Sell, and Grow

Though critics have attempted to downplay print on demand by claiming that it is not as profitable as the traditional route, the former boasts of some unparalleled advantages. 

Firstly, print on demand adds value to finished products due to its increased efficiency.  

Secondly, the fact that you are not holding any inventory physically, it will be easier to add or remove products, test new ideas, and pivot business strategies. 

Thirdly, testing a design or a product like print on demand companies do allows them to avoid making costly mistakes. 

For instance, in the traditional method, a company would produce hundreds or thousands of products on a specific design, only to find out that they made a mistake in the process and now the products cannot go to the market. 

With the print on demand model, however, such mistakes are almost unheard of. Once the first product is done, if it is not up to the client’s specifications, edits can be done on the spot thereby avoiding a massive loss or stored products without a buyer. 

The print on demand model also allows the business to grow in terms of innovation. The reason behind this is that with customers always coming up with unique ideas for the products they want, the business can only steer in the right direction in terms of keeping up to date with the latest industry trends.

Eliminate The Traditional Guesswork

In the traditional bulk production model, companies had to invest lots of money in inventory management. There was always the need to accurately predict demand for a product, which in most cases ended up creating a dead stock problem for producers. 

Companies that still invest in forecasting demand are no better than any other establishment applying pure guesswork in business. Forecasting involves too many variables that make the process all the more unsure and unreliable. Print on demand is a surer and less risky production method. Companies that choose print on demand over the traditional route don’t have to go through the trouble of projecting the future. 

Conclusion

The key to avoiding dead stock in any business lies in first identifying the cause of ‘death’, and then monitoring and preventing future dead stock. The only sure way of hitting these two birds with one stone is to change from the traditional route to a print on demand model. 

 

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