I had the pleasure of interviewing Enrique Alcazar, he is Cofounder & Blockchain architect in NutraSign
Thank you so much for doing this with us! Can you share with us what NutraSign is?
Nutrasign is a new application that leverages distributed protocols, (IE, blockchain and IPFS) to fix some of the biggest problems food supply chain for both the user and seller:
The first one is focused around the user, and it’s food provenance, we all like to know where our food comes from, and some of us even make choices based on it, for example, you may like to buy from free-range farms. The problem is that, with the current food supply chain, that information can be easily faked, the good news is, thanks to nutrasign’s mobile app you’ll be able to scan every product you buy and see it’s full provenance.
The second one is related to every member in the chain. Currently many buyers have to trust each other on the product’s provenance, and in catastrophic events such as a product carrying a disease, it’s really hard to identify, we can barely determine the country, for example where a particular batch of peppers came from, forcing all farmers in the country to seize production, or mislabeling where they came from and expose more people to the disease. This exact example happened to Germany with some Spanish peppers which ended up not being Spanish.
Many companies are now using Blockchain Technology to create transparency in their data. This is hugely beneficial in the food industry as it can help minimise the time and money spent on recalling contaminated products. Here is an interesting article on how this technology is being implemented to limit food waste in restaurants. https://www.modernrestaurantmanagement.com/limiting-waste-from-food-recalls-using-blockchain-and-what-it-means-for-restaurants/ . . #nutrasign #blockchain #knowyourfood #technology #startup #recall #productrecall #restaurant #waste
Can you tell me How blockchain can improve food traceability?
Let’s say we have a supply chain with 3 participants: 2 is selling to 3, then 3 has to trust 2 with everything that happened before him, barely any information is kept right now and is not directly associated to the products.
One the only other solution would be for 2 to openly disclose all information about 1 and let 3 check that information, but that’s really time consuming and could be a horrible business decision, we propose a much better one:
Use blockchain and take advantage of its traceability and easy tokenization:
1. We create identities for all members, and every authorized participant, can create claims about them, IE: John’s farm is free range and has X license.
2. Every time a new product is created, we create a token representing it, every change made to the product is represented in the token, even morphing into new ones. IE: sugar tokens from John and lemon tokens from Ana were used by Alice to produce lemonade tokens.
3 We limit the information that we want to be accessible. IE: as a lemonade manufacturer, maybe I don’t
want the next buyer who my supplier’s are, then I can only register in that product the properties I want to expose instead of the full identity.
Will Blockchain bring trust back to the food industry?
I think it blockchain tech will bring new levels of trust to markets we are not expecting, and certainly, the food industry is one of them where we need it urgently, not only to fix all the scams that are happening right now,
but to improve our health, reduce risks, and give better visibility to all products that come from better sources.
How do you feel of being part of top 100 SouthSummit Startups finalist?
I’m ecstatic, it was a team effort, but certainty we have Abraham (Nutrasign’s CEO) to blame for this. Thanks to everyone, here we are, working on a great idea that aims to improve a part of the world for everyone, and at least for me, that’s the dream.
We are really thankful to the organization for seeing the potential of our product, and we will keep working on it to put it on everyone’s hands as soon as possible.
What are the 5 things that most excite you about blockchain and crypto? Why?
Only 5, that’s hard, I’ll go with the classics and give my own take.
- Scam prevention: I know this seems almost paradoxical nowadays with tons of ICOs being scams,
but, if well used, thanks to the transparency it provides, it can clear up many processes, and you can
be sure of who is executing them.
- No middle-man: For a very long time in most business we have the figure of the middle man, some
entity that’s just putting 2 people in contact and takes a cut for it, it helps because it eases the trust, it’s easier to trust one person, but at the end of the day, that’s still one person hence a point of failure because of many reasons, one thing we can trust is code, and the more we perfect the behavior of blockchain code, the less middle man we’ll see.
- Global identities: wouldn’t it be nice if we owned our own identities instead of governments? Of course they and everyone could attestate things about it, but having an international identity could ease tons of things (private communication, access to resources, voting, identifying people in risk such as refugees).
- Decentralization of processes: From payments, to services like Uber, in some years, we’ll move to use Dapps, or at least I hope so, I think this could really help everyone, would reduce costs, give opportunities to people in risk of exclusion, delete inefficiencies… Basically just define a set of basic rules, and everyone that abides and has connection to a node can play, blockchain will make sure those rules are applied.
- The internet of value: This is the biggest one for me, and only enabled thanks to free micro payments: being paid for add consumption, paying to delete adds, pay tiny amounts to your favorite creators, being payed for the time you spend on your videogame… This basically means an internet where we stop being the product, instead we get rewarded for the value we contribute to the network.
What are the 5 things worry you about blockchain and crypto? Why?
Unfortunately, is also hard to list only 5
1. Lies on reach: Blockchain won’t cure cancer, and neither will solve other problems some of them are
claiming to fix, there are too many people spurting lies about almost everything, and obviously, users don’t have the time to check every detail that comes out, and that leads to misconceptions about how far this tech can go.
- Marketing: Tons of screaming with no substance, lots of projects just “put in a blockchain” for marketing purposes. Virtually 0 times is absolutely needed, rarely is used properly and most of the time is there just for show, that only gives it bad repo.
- Fake know-it-alls: I’m really not sure if they like to fake it, or it’s the Dunning-Krugger effect, but I’ve met tons of people that claim to be experts and then don’t even know the most basic stuff, everyone that claims to be an expert is either a liar or one of the “creators”, an even then that’s questionable and we can see it in the:
- Internal wars: This is a really young tech, and doesn’t have one single leader, this results in many discussions about where should blockchain go, and right now, they are doing more bad than good to the technology.
- Scams: Yes, right now there are too many scams, they tend to be consequence of adding all the points, some bad apples take advantage and create scams to trick people and steal their assets, fortunately right now, there are tons of people working on fixing this.
How can our readers follow you on social media?
I don’t tend to be very active on social media, but I can be found on most places by my internet’s nickname, kikoncuo.
At the end of the day, if you want to contact me or the project the easiest thing to do would be to try @Nutrasign in the main social networks (Facebook, Twitter, Instagram and LinkedIn)
Health is Wealth: How Prioritizing Your Health Could Influence Your Wealth
It’s 3am, you’ve been grinding your face off for the past 18 hours trying to build your business. You’re probably thinking to yourself that you are the bomb.com and that no one can outwork or out-hustle you. You go to bed, wake up at around 6am and go back to grinding all day. You’re on the move, you grab something from Starbucks to keep you going, maybe even stop somewhere for a quick bite to eat.
Grind, grind, grind.
Hustle, hustle, hustle.
All of a sudden, boom, you get sick. What’s even worse? You’ve been getting sick consistently every month for the past couple months, and you are wondering: why am I getting sick so much? I’m killing it in my business, grinding all day every day, why do I have to be getting sick? It’s slowing me down!
Answer: you put your financial health before you physical health. Aka, you played yourself.
Now don’t get me wrong, there is absolutely nothing wrong with grinding to build your business and your empire, I’m not bashing that at all. I work all the time, just as much as any other aspiring entrepreneur. However, I grind effectively and put my health before everything. You too need to learn how to grind effectively and in all different aspects of your life. First and foremost being that you need to learn how to grind in the gym and in the kitchen. Health comes FIRST.
Now, being a certified personal trainer and having been in the health & fitness space for over 6 years now, of course I’m partial to believing that your health should come first before anything. But you don’t need my advice to prove that your physical health is key to building your financial wealth; look at some of the most successful people in the world.
Some of the most incredible entrepreneurs and thought leaders in this day-in-age have something in common, what is it? Money and influence yes, but more importantly they have overwhelming energy that exudes into just about every other facet of their life. HOW ARE THEY SO ENERGETIC ALL THE TIME?! You might think that their passion is what pushes them to such great lengths. And yes, having an overwhelming amount of passion behind a certain path will take you far, but know what will keep you going down that path and supercharge your progress? You guessed it, your health!
Another thing that a lot of these top entrepreneurs and thought leaders have in common is that they are all healthy! Many of them exercise regularly and most strive to eat a healthy and balanced diet. These high performers all understand that in order to function at 100% capacity 24/7/365, they need to prime their body to be able to take on such demands and fuel it with what it needs to thrive. You want to be successful right? Model after everything they do, even outside of business!
You can get very far by replicating the tasks of those before you to get where you want to go, but without putting your health first, you’re going to come crashing down very quickly and your finances will suffer because of it. Not convinced yet? Think I’m “full of it”? Well, what if I dropped some science on you then.
According to a 2015 study done by Garau et. al., researchers found that healthier individuals were able to work longer and were more productive, thus leading them to earn more as a result of their increased productivity. Our economy thrives off the exchange of money/credit for goods/services, but money cannot be accrued without some form of productivity. Whether it be through manual labor, or selling items online through drop-shipping, a certain level of productivity is required in order to perform well and produce big numbers within your business. And in order to become extremely productive, your body needs to prepped and primed to fire on all cylinders.
Another study from 1998 done by John Strauss and Duncan Thomas suggested that not only was their a correlation between personal health and personal wealth, but also a correlation of collective societal health in relation to a society’s economic potential. So not only does “Health is Wealth” apply to just you, but to your company and country as a whole as well. So basically, by you becoming healthier, you have just strengthened the economic machine in your country… pretty cool right?
I could go on and on and list tons of studies showing the correlation between health and wealth, but I’m sure you get the point by now.
So when thinking about grinding and doing another all-nighter, or stopping at a fast food place just because it’s “convenient”, just remember what the long-term affects of repeating that behavior will yield in regards to your overall output in your business. Sure, you might feel like an absolute beast for going 24 hours straight, but I can almost guarantee that you would have gotten just as much done, if not more, had you gotten proper sleep, fueled yourself with the right foods, and gotten a good workout in.
If you want to learn the specifics of how to live a healthier lifestyle as an entrepreneur or executive, be sure to keep a lookout for more articles from yours truly, Chase HenderFit. Or, you can find me on social media (Insta: @chase_henderfit; TikTok: @chasehenderfit; YouTube: Chase HenderFit; LinkedIn: Chase Henderson; Email: [email protected])
Until next time, Stay Healthy, Get Wealthy!
Garau, Martina et al. “IS THE LINK BETWEEN HEALTH AND WEALTH CONSIDERED IN DECISION MAKING? RESULTS FROM A QUALITATIVE STUDY.” International journal of technology assessment in health care vol. 31,6 (2015): 449-56. doi:10.1017/S0266462315000616
Strauss, John, and Duncan Thomas. “Health, Nutrition, and Economic Development.” Journal of Economic Literature, vol. 36, no. 2, 1998, pp. 766–817. JSTOR, www.jstor.org/stable/2565122.
Learn How 21-year-old Hypnotist, Marczell Klein, Has Become One Of The Most Influential Success Coaches In The World
Born to a wealthy family in Los Angeles, California, Marczell Klein had everything a child could ask for; money, good food, a place to lay his head, you name it!
Sadly, During the stock market crash of 2008, his family went bankrupt. This came as a massive shock to Marczell’s family and took a significant toll on his parents’ health.
“Back then, I didn’t understand the value of money, and this ended up being the best thing that could have ever happened to me. It motivated me to make money for myself.” – Marczell says.
Today, Marczell Klein is one of the biggest names in the hypnosis / Success-coach Industry, rivaling the likes of Tony Robbins, and in this interview, we will learn how a 21-year-old has transformed the lives of over 10000 people, worked with over 1000 clients and made a positive impact on society.
How can hypnosis help me?
Unsure about how hypnosis will help boost your confidence or change your mindset?
Marczell shares, ” Hypnosis is a tool that brings about rapid change. I’ve worked on myself a lot to be able to leverage this tool to change people’s lives.
From when we are born till our eighth year on this planet, our brain is in a frequency of brain waves called theta.
Theta = Hypnosis
Also, because our minds were in this state of hypnosis, it was easy to learn languages and absorb much information. Basically, if we were programmed in hypnosis, then we can be reprogrammed in hypnosis. This is the fastest way to reprogram your mind. “
During his time as a hypnotist, Marczell has achieved a tremendous amount of success, and he’s pushed boundaries in his field and invented groundbreaking new methods like his signature Marczell’s Method which lets him establish an insane amount of self-confidence into an individual in just an hour.
Don’t seek vigor; bring it!
In today’s society, we are told that experience comes with age, how true is this?
Marzcell’s story takes a different path from conventional theories.
When Marczell was a ten-year-old, his family hit rock bottom. This depressing experience changed his mindset.
At sixteen, Marczell became obsessed with human behavior and studied day and night to figure out how the mind works.
He experimented on himself until he achieved an incredible sense of self-confidence and wanted to share it with the world.
“I just knew I wanted to help a lot of people at a young age and this thought drove me to learn hypnosis”- Marczell says.
By seventeen, Marczell started coaching his first clients, and he quickly understood that something was missing in his formula.
He realized he was working with the conscious mind, and in order to make quick, long-lasting changes, he needed to figure out ways to reprogram the subconscious. He soon discovered hypnotherapy and Neuro-Linguistic Programming.
Marczell went on to receive a diploma in clinical hypnotherapy from the Hypnosis Motivation Institute(HMI), which is the only accredited college of hypnotherapy in the United States.
Although he’s earned one of the highest certifications in hypnosis, Marczell shares that his most significant achievement isn’t his education, but the experience he has gained in the short amount of time he’s been a hypnotist.
“Usually, people use time or age as a measure of experience. If you do a lot in a short period, you can amass the same amount of experience as someone who’s been doing that same thing for their whole lives.”- Marczell explains
Activate the unconscious
Holding on to memories of horrible events that happened to me is something I do quite often.
In our chat, I asked Marczell how he helps people find clarity and the confidence they require to hit specific goals or tasks they’ve set out to accomplish.
Here’s what he had to say;
“I help them realize that their past is not real.
The problem is that most of us live with one foot planted firmly in the past and the other tucked timidly in the future—never in the moment.
We should learn that the only thing that’s real is the present and what you do in the present affects your future.
If you continue to focus on the past, you bring the events of the past into the present, which then takes it to your future.
You can’t change the past; however, you can change your future by being in the present.”
Giving back to society.
Lebanese – American writer and poet once said, ” You give but little when you give of your possessions. It is when you give of yourself that you truly give.”
Over the past couple of months, Marczell has taught people how to live better, financially, mentally, and morally ( basically, in all aspects of life) on his Instagram profile.
He’s achieved this through short two to ten-minute videos where he speaks on a general theme, let’s say relationships and then breaks it down into various factors contributing to a healthy relationship.
For those who want to go a bit deeper into the subject of hypnosis, Marczell offers a broad curriculum of courses, and a seminar named limitless, where he teaches individuals how to leverage the art of hypnotherapy to transform the environment around them.
Marczell shares, “I teach the art of self-mastery; this allows you to change your mindset very rapidly and helps you accomplish anything they want.
Hypnosis is a tool that I teach people, but it’s a tiny part of what I do. My seminars are very demanding emotionally and are also super entertaining and transformational.
On the topic of my seminars, there is no other event in the world that will give you the type of transformation or education and self-mastery like Limitless.
Limitless teaches you how to eradicate all limiting beliefs to have a limitless mindset. I believe with a Limitless mentality; you will have a limitless reality.”
Marczell’s Hypnotherapy sessions in Los Angeles is amongst one of the most popular in the nation. He has mastered basic principles that boost success and is self-made at twenty-one years of age.
The only other entrepreneur in this field to reach this level of success by twenty-one was Tony Robbins.
I guess it’s safe to say that Marczell is well on his way to becoming the new and improved version of the prominent success coaches we all know and listen to today.
How to Position Yourself as an Industry Expert
When you are known as an expert in any industry, people naturally tend to work with you. They will seek you out. It takes time and a few strategies to get to this level. You will become the go-to-expert in your industry. And instead of looking for business and constant hustle, the business will come to you.
To get clients is the most crucial task of an industry or business. Everyone wants to get their work done by the best person there is. So if your industry stands out, you will naturally attract more customers and hence flourish the business. So being an expert in your industry is very important for a well-rounded business or industry.
In the article, we are going to discuss a few factors that will position you as an industry expert similar to Gary Vaynerchuk, Dennis Yu, Leonard Kim
In this modern age, an average person spends more than a quarter of their day on the internet. This is the main reason why online marketing has become vital for a well know industry. An industry should, first of all, have its very own website that portrays the mission, purpose, and their important products. Then it is very important for an industry to maintain its social media handles, mainly Facebook, Twitter, and Instagram. People usually interact through social media platforms. So you also need a few people who can manage client queries on social media.
In addition to this, it is a great practice to start a blog related to the service industry provides. A well-written article that contains useful information is likely to be shared by people on social media, hence increasing the reach of the industry. Exciting blogs usually go viral over the web and can prove to be very fruitful in terms of reach.
Stay In The Loop With The Change In Trends
In order to make your industry standout, you will have to stay informed about what the customer wants. After all, the whole purpose if client satisfaction. When a company offers products that are in line with the present trends, the clients will be more attracted to it. For this, you need to make continuous improvements in your industry to meet client expectations.
Stay Informed Of Your Competitors
Another important point is to stay informed of all the updates of your competitors. Because these industries are your competition. They have the potential to steal your clients if they offer a better service. So it is very important to stay informed of all the dealings and workings of your competitive industries. And of course, all this should be done by staying on the right side of the ethical and professional line.
Always Portray A Professional Image
No matter what crisis your company is going through, always look clean. Make sure that the image of the company stays positive in front of the client. An example of this would be of a mistake in customer service or product; suppose you deliver a faulty product, or your clients are not satisfied with your service. Handle these conditions in the best way possible and keep them hidden. Deal with any problem that may affect the image of your industry. This will help maintain that professional and expert state of your industry.
Be A Part Of Trending Activities And Podcasts
There are many ways a company can become a part of trending events; one simple way is to become a sponsor for an event. People love to follow sports matches or like to attend concerts or carnivals or watch new films and movies. All these are perfect opportunities to market your industry. When an industry becomes a sponsor for such events, they come under a spotlight, and many people come to know about the industry.
Another suitable option is to attend the Podcasts. Hosts are always on the lookout to interview guests for their show. Send someone from your crew to represent the industry. Many podacasts attract thousands of people and even tens of thousands of them.
From the article, it is clear that maintaining a professional image is very important to become an export industry. A few of the main points that help the industry to become an expert were mentioned in the article. Try to implement them in your industry and become an export industry.
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