Connect with us
GET YOUR TICKETS TO OUR NEXT DISRUPT MASTERMIND EVENT!

Impact

Interview with Rica Elysee the Founder and CEO of BeautyLynk

Published

on

I had the pleasure of interviewing: Rica Elysee the Founder and CEO of BeautyLynk a tech enabled platform that connects beauty professionals and customers for custom beauty appointments.

 

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

 

Three years ago, I founded the company to find a solution for my physically disabled sister who cannot put in a simple ponytail. I convinced a beauty professional to come provide service at the house.  It was then I realized that providing beauty to anyone when, where and how they want is an underserved and huge market.

 

Can you share the most interesting story that happened to you since you started your company?

 

I learned the lesson about failed mentorship early on in my career because I had a mentor and her boyfriend try to take over my company through multiple actions. It was a harsh lesson of learning the difference of advice and opinions. I was trying to make everyone happy and not building my business.

 

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

 

Adding an extra zero on a payroll check. It was the most interesting conversation to have with someone. Sorry I gave you an extra zero and I need that money back. The person was kind and wanted to be sure to correct the issue.

 

What do you think makes your company stand out? Can you share a story?

 

At BeautyLynk we believe we can make beauty more accessible with data.  It allows us to make sure services are more customizable.

 

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

 

  1. Know the difference between advice and opinions
  2. Be careful with whom you build relationships with
  3. Fundraising is not the key to success
  4. Be committed to the problem not the solution
  5. Love your lawyers your business will thrive because of it.

 

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

 

My team and playlist have made success possible. I manage my team through using music to make the process effective and time effective

 

How have you used your success to bring goodness to the world?  

 

I spend my time focused on building the voice for change. Inviting more founders of color and women to the table to make the difference I want to see in the world

 

What are your “5 things I wish someone told me before I started my company” and why? Please share a story or example for each.

 

  1. You have to do accounting, so algebra is an everyday skill
  2. Relationships are tough with anyone not just your team
  3. Spend the money don’t save the money to reach impact

 

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

 

End homelessness with flexible structures

 

How can our readers follow you on social media?

@ricaelysee on twitter and @beautylynk everywhere else

Website: https://beautylynk.com/

 

This was very inspiring. Thank you so much for joining us!

 

 

Anthony Delgado (born February 6, 1986) is an American software developer and internet entrepreneur widely known as a professional hacker in the developer community. Anthony Delgado has won numerous hackathons sponsored by Fortune 500 tech companies like Google, IBM, Intel, Facebook and Microsoft and hosted by organizations including Rutgers University, the New Jersey Institute of Technology, the AT&T Developer Summit in New York City.

Continue Reading
Comments

Impact

Pollination Founders Comment on Overcoming Challenges: How to be Successful on the Internet

Published

on

Jagrit Pratap Singh, Pranav Rastogi and Muhammad Ali are the founders of Pollination, a firm which owns and operates some of the hottest digital properties on the internet. Pollination’s portfolio boasts of websites which continue to rank on front-page in Google Searches, Social Media pages with over 15 Million followers, and e-commerce platforms across two countries.

Jagrit Pratap Singh

In an interview with Disrupt Digital, the founders of Pollination talked about how they started off, where they are – and what’s next for them!

The First Taste of Success

We started out with viral marketing during the digg.com days. This was in the early days of this decade. Our stories were getting popular on that platform and hence, we were making it to the front page of search results on Google almost on a weekly basis. Eventually, it progressed into being multiple times in a week. However, this all stopped when Digg  “incinerated their own site to dust”, Jagrit said. He added:

That wasn’t such a big shock on our numbers, yet it was a valuable learning experience. We had viral organic traffic from Facebook and other platforms, and so we scaled that up. And hence began our social media journey.

Scaling it Up with Social Media!

Muhammad Ali

Pranav adds that Pollination owes a huge deal of its success to social media. The trio own and manage Facebook pages which have over 15 Million combined followers! Among Pollination’s portfolio today are pages such as Art Studios, Take Moments and Life of a Rider among others. However, their fondest memories are of a project that gave them some of their biggest highs and lows – Hiptoro.

Hiptoro.com, which quickly reached to 191 USA ranking on Alexa, was a huge success for the trio. The website got most of its traffic from social media – resulting in at least 20m users every day. Everything seemed to be going well for them until Facebook decided to shake things up! After almost a year of consistent results, Facebook decided to make viral sites on their platform humble and made a monumental shift in their content distribution strategies resulting in the traffic dropping by almost 70%.

Muhammad Ali commented on what happened next, saying:

This humbling experience gave us the time to introspect our business strategies and come up with mature business strategies, focusing on the consumer or the end-user. We had always viewed retail e-commerce as an industry we wanted to be in one day, and so began our journey into 1336 USD billion dollars industry.

What’s Next for Pollination: E-Commerce!

Pranav Rastogi

Jagrit recalls that the e-Commerce industry was a whole different beast. So far, the trio had operated in social media – but this change in business forced them to learn the ropes of online ad distribution. They tackled this new industry head-on and managed to obtain big results here as well, reaching sales worth $2 Million in just 40 days.

Pranav adds: Multiple failures, delivering sales under time constraints, understanding our customers and regular improvisation, allowed us to reach $2 million dollars in sales within just 40 days on NoahsCave.com through various ad networks. Now, we run 2 e-commerce companies in Dubai and USA, with over 20 employees, and have business expansion plans of developing valuable product brands not only for our own e-commerce companies but also to give the same expertise to our clients who approach us for brand transformation.

Muhammad concluded by stating that innovation is the name of the game. The three will continue innovating and exploring more avenues – ensuring that they remain on top of their game for the years to come!

Continue Reading

Entrepreneurship

Latino Wealth Movement

Published

on

Anthony Delgado sits down with Darwin Roman, Founder of the Latino Wealth Movement to talk about diversity in tech, how we can overcome our limiting beliefs, leadership in the latino community and how we can rebuild the Puerto Rican economy after hurricane maria. The Latino Wealth Movement Podcast, a part of New Theory, features interviews from the world’s leading latino and latina entrepreneurs in business, politics and technology. The Latino Wealth Movement is on a mission to connect hispanic executives from around the world to collaborate, innovative and do business together, all while uplifting our communities and leaving a legacy for our future generation.

Continue Reading

Education

How LeBron James new school is disruptive

Published

on

Last Monday, LeBron James unveiled his new I Promise School in Akron, Ohio – powerfully demonstrating to the world the power and influence of the modern day athlete.

His school aims to disrupt the unfortunate trend of at-risk students falling behind the K-12 population in the classroom, by providing a STEM based curriculum to low-income and at-risk students.

Originally, I promise was a non-profit focused on helping students from disadvantaged backgrounds focus on achievement. Now it transformed into a school program that can educate them all year round.

There are several disruptive differences that makes I Promise school unique:

There will be longer school days vs the normal 7am – 3pm schedule. The normal school year schedule will be unique as well, students will get the same amount of time off from school on holidays and summer but the schedule will be broken up differently to make sure students will be continuously learning year-round.

In an effort to simulate some of the home support that might be missing for school work. students will also have extra access to teachers and the school’s facilities. I promise will also have support for student’s parents that may not have completed high school or need employment by providing a GED program and job placement services. Another plus is that the students will receive a bike on their first day of class, to escape dangerous parts of Akron and to explore, motivated by LeBron James’s youth, when he did the same thing.

I Promise is a regular public school and not a charter, private or reform school. Usually schools that offer such perks are usually private and aren’t free for students, but this LeBron James wanted this school to be accessible to all youth in the Akron area.

Here’s to LeBron James, who’s disruption even caught the ire of the President of the United States.

Continue Reading

Join the Newsletter


apple disrupt podcast
spotify disrupt podcast
Google Play Disrupt Podcast
The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

Trending

Copyright © 2018 Disrupt LLC