I had the pleasure of interviewing Sandy Gholston, who has more than 20 years of award-winning professional experience, including graphic design, journalism, marketing PR, public relations and media relations. Sandy is the News Services and Social Media manager at Ferris State University, in Michigan, and is the founder and CEO of SG3 Communications, a full-service digital marketing agency. His passion and talents include creative writing, photography and broadcasting football and basketball games on the radio.
Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path? My story is one that is rich with a lot of twists and turns. As a college student in my home state of Michigan, at my alma mater Ferris State University, I developed my passion for writing. I blended one passion, writing, with another, sports. That was the start of my journalism career at Ferris’ student newspaper. I transitioned into a professional career writing for the Big Rapids Pioneer, covering Ferris State University Athletics and the local high schools. After 10-plus years of award-winning work as a writer, a columnist, a photographer and a designer, I started the next phase of my professional career working at Ferris in the University Advancement and Marketing division. I started as a marketing specialist. In short order, I moved back toward the media as I took over our News Services department, working in public relations. Eleven years later, I’m still working on Ferris even as I’ve taken on a new challenge: being an entrepreneur. I started my company, SG3 Communications. In addition to all that, on the side, if you will, I am a radio announcer for Ferris’ football, men’s basketball and women’s basketball teams.
Can you share the most interesting story that happened to you since you started your company? Before I started, I invested a great deal of time studying the landscape. I did a lot of the usual stuff like market research, a SWOT (strengths, weaknesses, opportunities and threats) analysis of my situation and interviewed other entrepreneurs to pick their brains. Advertising can be expensive. However, I invested significant resources into advertising in getting the word out about my business. However, my first two clients came via word of mouth, recommendations from people who knew me and trusted me to work with people they care about. A good reputation can pay off. So, the lesson is to work hard to advertise your business, but don’t forget to make the personal contacts that could bring you leads.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that? I was prepared to sign my first client to a contract when my company was literally just getting off the ground. I was so excited during the negotiations until I realized something: I had not developed a contract. Needless to say, I had a long night of work to put the contract together, got it signed, and the rest, as they say, is history. The client didn’t know any better, but I did. It was a good lesson to learn. I had so many of the pieces of the puzzle in place, but I needed one more.
What do you think makes your company stand out? Can you share a story? What makes SG3 Communications stand out is that we bring a broad range of experiences to every client or potential client that I encounter. I’m good at becoming a true partner to my client to help them work through challenges and build on successes at the same time. Additionally, I have a network of partners I can call upon for a variety of services. This network is a significant component of what makes my company, though small right now as an upstart, high-quality in the services we can deliver. We have seasoned professionals with proven track records. When I first started my company, I had associates from my past and present who reached out to me offering to work with me, to work with SG3 Communications. It pays to have a network of talented professionals.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”? Pursue your passions, vigorously. But … pace yourself. Rome wasn’t built in a day. Remember to take time to do the things that you enjoy and to be with the people who make life worth living. Don’t work yourself into the ground. Live a full life. A significant part of that is enjoying life’s pleasures. That balance you bring to your life will pay off personally and professionally.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story? I am blessed to know several entrepreneurs who have achieved success. That they are friends is a bonus for me. We continuously network and inspire each other. I could name one, in particular, but that would shortchange others who have made a significant impact on my life. The exciting part is that a few of these entrepreneurs are in the same field I’m in. We are supportive of each other. The most influential people in my life, the ones who have inspired me most, are my parents who always believed in me and pushed me to pursue greatness. My mom remains supportive and my dad, who passed away in 2004, continues to inspire me.
How have you used your success to bring goodness to the world? Yes. I always take on at least one client, pro bono, as a service. Many potential clients have great businesses or promising brands and need a start. This is where I like to come in to find a client that I can boost. Additionally, I partner with the Public Relations Student Society of America chapter at Ferris State University to mentor students and give them real-world experience working with external clients. This relationship has been beneficial to the PRSSA students, to me and to my business.
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life? “Faith is the first step when you don’t see the whole staircase,” — Dr. Martin Luther King Jr. This is one of many quotes that inspire me. Then again, many things about Dr. King can serve as inspiration. This quote inspired me as I was ready to start my business. When you start something, like a business, you don’t know how every step of your journey is going to play out nor do you know how the journey is going to end.
What are your “5 things I wish someone told me before I started my company” and why? Please share a story or example for each.
- Don’t waste too much time thinking about it that you stop yourself from doing it. I thought about it for years before I finally made my move.
- Seek out and solidify partners you trust. Doing this gives you a trusted ally who hopefully shares your goals.
- Have a mission, believe in your mission. Trust that what you’re doing is the right thing, the right way.
- Write a thorough business plan. Think through your business plan, carefully.
- Seek out a trusted, knowledgeable mentor. Find this person and use this person as an essential resource.
You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂 I would start a movement that would have a public college education fully funded for students. I believe this would make us a more educated society, it would relieve student loan debt, and I’m confident that would also benefit our economy. An educated population is a progressive population.
How can our readers follow you on social media? I am all over the place in social media.
Here are some personal social media accounts:
Here are my SG3 Communications accounts:
This was very inspiring. Thank you so much for joining us!
Jordin Roussell – Scaling a 7 Figure Real Estate Company
Recently, I was fortunate enough to sit down for an interview with Jordin Roussell. Jordin has scaled his Real Estate Company, Gulf South Home Buyers, to 7 Figures very quickly. I asked him how he got started, and for tactical advice for anyone looking to get into Real Estate Investing.
- Hey Jordin, what do you do?
Jordin Roussell: I’m a real estate entrepreneur, I am the Founder of Gulf South Home Buyers.
- What made you become an entrepreneur?
Jordin Roussell: My first journey with entrepreneurship was actually network marketing. I was sold on the idea of having freedom, creating impacting, and getting to travel the world. The venture came to an end rather quickly, but those desires for freedom, impact, and travel never left me. After I dropped out of college, it took me a little time to pick myself up after some personal things took place in my life, but I knew with what I wanted out of life my options for obtaining the three things I desired were very limited which led me back into entrepreneurship.
- How did you get started investing in real estate?
Ravi Abuvala: It’s a funny story! I was 19, scrolling through Instagram and this guy I was following had just posted a video about this 18 year old kid, one of his students, making $25k with none of his own money and no credit. I was stunned, I did some more research and for the next 2 years consumed everything real estate I could. Just after my 21st birthday I was fed up with working a 9-5 and took the plunge, quit my job, and made the decision to go all in on real estate.
- How have you scaled your company?
Jordin Roussell: Other than the traditional ways of increasing marketing. I became genuinely obsessed with helping people out of their distressed situations and because I stopped focusing less on money and more on the people I could help. This quickly established me as a leading authority in real estate in my city.
- What advice would you give to someone looking to get started in Real Estate?
Jordin Roussell: There’s several ways to get started in real estate and make money, but the most important thing when getting started is to find one strategy. Whether it’s wholesaling, fix and flips, purchasing rentals, bond for deeds, or anything else, just go all in on the strategy until you can do it in your sleep, then transition into another strategy. Focusing on too many strategies at once is similar to shiny object syndrome in my opinion.
- How do you find deals?
- Ringless Voicemail
- Direct Mail
- Google Adwords
- How do you find investors?
- Direct Mail
- One of the best ways to get investors and cash buyers is to obtain a list of properties that have been purchased for cash in your city. Filter the ones that have bought 2 or more because the chances of them being investors increases, and send them a post card explaining what you do with your contact info on it.
- Where do you see your company in the next 5 years?
Jordin Roussell: Operating in multiple states within multiple markets. Helping 1000’s of families per year close a chapter and start a new one.
Personality Sales: The Path to Success with James Winn
From a young age, James Winn was always concerned that no matter what direction he took in life, he was going to be unable to achieve his full potential. he constantly bounced from dream to dream, seeing quickly that without focus and resolve on a specific topic, results would never come. He began to realize that one of the reasons people aren’t successful is because they were unwilling to change consistently, and that is when he decided to make a change to himself.
He entered college two years early, and achieved a business degree, which opened his eyes to the business world, and he stated that he loved it, ultimately because in business, it isn’t what you know, it is about your ability to sell yourself and exceed expectations. He learned quickly that people don’t choose individuals for opportunities solely based off of qualifications, rather off of the amount of qualities that he was able to show that he possessed in the networking process.
His current chosen career path is Banking, and at the age of 24 he is a branch manager for one of the largest Credit Unions in the western United States. Being a branch manager has challenged him in many ways that he did not anticipate, but he stated that the beauty of doing something you were approved for through your self-sales ability is that when you are approved for a position by those above you, you can make mistakes and still be appreciated and supported. Even though he is young, his ability to network and sell himself has kept him in a position where the average age of those employed is over 30.
A perfect example of making mistakes that are easily forgiven, is one that he made in his first few months as a branch manager. He sold himself on his ability to motivate people and provide direction to teams, but his first couple of months, his team was struggling to meet goals. Their production had even dropped. On top of that, he was going through a very difficult breakup, which caused him to lack the focus and resolve that was needed in order to maintain structure on my team. He was failing as a manager for the personal reasons like losing someone he loved, and because he was not truly ready to take on that position. He was expecting that his managers would not take the fact that he had promised results and was not delivering very well, but was surprised when they quickly offered their support and assistance.
He stated that in retrospect, the reason they offered their support is because he sold himself so well, that they could not believe that the lack of success was who he truly was. His personal brand was one of efficiency, excellence, and success, and he had confidently sold himself to them as that type of person through networking, testimonies, interviews, success stories, and overcoming challenges that were thrown his way. he realized that in any walk of life, in any business, you can find success if you sell yourself effectively, following these 5 rules:
Anticipate Their Needs
When someone is looking for an individual to fill their need in their business, research their business to understand what qualities and needs they will need to fulfill that need.
Once you have determined the need they have for their business, create examples from life experiences to show how you are exactly what they are looking for. Use personal experience, the experiences of those around you, or education to create perfect examples that the business is looking for.
Network, Network, Network… and Network
Success is a long hard road, and in order to achieve greatness, you have to have individuals around you with influence that are willing to vouch for you. A friend can be made easily, so the more friends you have, the more likelihood you will maintain your reputation throughout struggles. I maintained my job through struggles because I knew people, not because I was doing a good job.
Utilize your successes as stepping stones
Successes can be individuals, achievements, or other things that impress those around you. The key to selling yourself is to mention your successes to build relevance in yourself, but not to show that you are overly proud of them. After mentioning a success, modestly mention how you are proud of the accomplishment, but cannot wait to prove what you are truly capable of
Bring up those around you whenever possible
In order to be successful, you must be surrounded by success. Whenever you have the chance to elevate someone into success, they become a beacon of your personal brand. For example, Apple would not be popular if they did not have individuals who loved their products. Depending on your business, you may not be selling products, but you can build relevance in yourself and your brand through the success of those who have associated themselves with you.
“Ultimately, if your goal is success, you must be willing to make changes to yourself every day. Anticipating the needs of future customers, employers, and businesses will require change, which is difficult for some people. My favorite saying goes, “The definition of insanity is doing the same thing over and over again and expecting different results.” The question is, what will you do today to sell yourself to those around you and become more successful?”
Jeremy Haynes – Scaling Megalodon Marketing to a Top Digital Agency in the World
Recently, I had the pleasure of sitting down with Jeremy Haynes for an interview. Jeremy owns Megalodon Marketing, which is one of the top Digital Marketing Agencies in the World. He has worked with Personal Brands like Dan Lok, Garret White, and many more. I asked him about scaling his agency, how he got started, and for his best tips and tricks.
- Jeremy, what does your company do?
Jeremy Haynes: I have two companies that I actively run. Megalodon Marketing is my marketing agency I’ve run the last few years, and we focus on scaling the world’s largest personality brands. We help take these entrepreneurs to 6 or 7 figures monthly selling different information products.
My second business I actively run is Jeremy, INC. That business acts as an umbrella to all of my mentoring programs and events. Currently, I help over 1,900+ paid students with starting and scaling a marketing agency, digital marketing, and personal branding.
- How did you choose digital marketing?
Jeremy Haynes: This might sound cheesy, but digital marketing chose me. I was selling phones in Costco down in Miami Beach, and this guy who I sold a phone to offered me a job as his head of marketing. He had confidence in me that I could learn fast, and that I likely knew social media more than him. All of the responsibilities of a digital marketer were thrust upon me to figure out and I welcomed the opportunity with open arms. That later led me to getting recruited by a prominent sales trainer and mentor named Grant Cardone, which later helped me get into entrepreneurship full time.
- What made you choose Personal Branding as your niche? Did you start your agency only focused on that niche?
Jeremy Haynes: I’ve tried a few other industries, and didn’t find the same level of fulfillment I get helping personal brands. When we help a personal brand get more clients and customers, we’re selling transitions, skills, and outcomes.
There’s nothing better than getting feedback from thousands of customers telling you their lives are infinitely better from an investment into a course, event, or mentoring package that you helped get into their hands.
- How have you leveraged Personal Branding for yourself?
Jeremy Haynes: Absolutely! I’ve managed to teach in 3 different Tai Lopez Programs, a Mentor Box program without being an author, have trained over 1,900+ paid students, impacted hundreds of thousands through content and press, have scaled a marketing agency to over 7 figures yearly all through my personal brand.
It’s natural human behavior to connect to other humans who you have commonality with or can get value from. People have a different and unnatural behavior when attempting to communicate with a company.
As a simple example, look at human behavior when they call a corporation to complain versus the behavior of bringing a problem to the attention of one singular person’s attention. The person who calls McDonalds and complains about their order treats the rep with less respect typically, because talking to a company is interpreted different mentally. It doesn’t feel like the same accountability model we have when communicating to someone on a one to one level.
- Best tips for a beginner agency owner?
Jeremy Haynes: Focus on results that help businesses make more money, do not focus on time and effort intensive services.
I’ve sold it all, funnels, advertising, marketing automation, chat bots, social media management, graphic design, web development, video services, etc. At one point I had 27 staff and 3 offices here in the USA.
The lessons I consistently learned the hard way, were that clients did not respect our time or effort, they respected results. Even if we set expectations several times throughout the relationship that you can’t make money until we get xyz done first, the client always only cared about the results, nothing else.
So that’s what we started selling, for more money and with less staff, less time, and less overhead. We started only taking the highest revenue driven actions, and didn’t bother with anything else. This changed the game for my agency! We realized that if something took us an hour, but produced massive ROI for the client, they could care less if we only worked an hour for the month.
We had to overcome the employee conditioning that more time invested and more hard work does not equal achievement and results.
- Top 3 Personal Branding tips?
Jeremy Haynes: Content is content, and ads are ads, do not confuse the two. Most personal brands will make call to actions in their content, or will add links to their posts not knowing that significantly reduces the organic reach of the post.
Content should be strategically created, because all social interaction is now retargetable. This is the modern day email marketing, and the segmented lists are in the Facebooks Ads Manager labeled as ‘Audiences’.
If you learn to apply psychology into your content, like managing to establish the authority bias, curiosity bias and social proof in your first piece of content you show an ideal future customer who doesn’t know you yet, you’ll be lightyears ahead of other person brands. Most of the marketers and advertisers in the personal brand game go straight for the pitch, which disrespects people in the sales process. The key is to show your ideal buyers content in a strategic sequence first, and then move them into your direct response ads.
- What are your 3 core principles?
Jeremy Haynes: Low time commitment, low responsponsibility and high profitability for both myself and the client.
These core values keep me focused on the highest revenue driven actions and the most impactful actions for myself and others in any situation.
In a world full of others who rob you and your time and consume your energy, I’m thinking like an engineer solely focused on efficient results. How can I put the least input in, and produce the most output.
This thinking goes into everything, including ad spend for clients as an example. How can we spend the least and make the most?
Or for my students, how can they invest in my course and put the least amount of time and effort in to get the most results compared to other investments?
- What makes Megalodon Marketing different?
Jeremy Haynes: Our long list of previous wins and losses and our depth of applied knowledge in the Personal Brand industry. We’ve managed to produce some significant results for clients over the years, and we’re always excited to help the next personal brand we work with to get to 7 figures monthly while impacting millions around the world.
- What are your future plans?
Jeremy Haynes: I’d love to get even more results for my students and clients while expanding my own personal brand. Impacting people and expanding their potential has become a main focus for me, you don’t know what you don’t know, and that can kill you or seriously limit your opportunities!
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