Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
Honestly, I fell into it from a very young age I had grown up with two parents with sickening work ethics and work rates. Graft to me came very naturally, and I excelled in making things happen and look effortless. I wanted a pony at a young age and my father a very successful auto businessman and ex rallying champion said if you want a pony you need to save up and buy yourself one. Otherwise, you will never understand the value of money. So at 15 outside of school I had 4 jobs and saved up enough to buy myself a horse.
One of these jobs was a combination of both promotional work on experiential marketing campaigns and TV extra work. It was through the experiential marketing that I built strong relationships with other promotional models and staff across the UK. I would then work as both event manager and staff booker at 16 helping book staff right across the UK and Ireland. It was during this time that I built strong relationships with the top London experiential marketing agency owners. This led them to offer me a short work experience in the offices in Wimbledon. On my second day, they offered me a job as Staff Agency Manager. I had recently completed a Masters degree in UWIC, so it was perfect timing for a move from Cardiff to London. I progressed my career further by adding my social psychology principles to staffing team dynamics. I got headhunted and diversified my skill set at the Account Manager level being strong with my business development and relationship management skill sets. After pitching and winning some remarkable multi-million-pound contracts, I kept getting offered opportunities across a high-end Marketing network of top agents in London.
I moved home due to my father getting ill, and after my father had recovered to full health I pushed forward, and I got on the first wave of social media marketing before anyone else had even considered it. Coming back to Cardiff and being one of the first helped me stay ahead of a lot of potential competitors. After a series of jobs from NHS business services center, marketing to working with a Channel 4 Secret Millionaire on his brands and businesses driving huge success with PR and Marketing campaigns. This didn’t go unnoticed, and a lot of leading businessmen said to name my price and to go and work with them. I decided the time was right to strike-out and set up a Digital Marketing Agency named after my then late father’s initials PMG Peacock Media Group. This took off rapidly to everyone’s surprise around me but most of all to my surprise https://www.youtube.com/watch?v=MR0ppNiWQ1g
After losing my father, I took all of my energy and put everything I had into the business and trying to build a better future.
This, in short, is how I got into my career.
I now run my own 1:1 high-end digital marketing and PR consultancy in Cardiff called Sian Gunney Consulting.
I work with the top flyers in digital marketing and bring these individuals and companies on to support myself with more massive contracts for branding, web design, app building, SEO and Digital ads and media buying. Together we form a powerhouse which helps brands take their business to the next level and beyond.
Can you share the most interesting story that happened to you since you started your company?
Probably the most exciting story is about the law of attraction in how new clients come to work with me. I was in Marbella with a good friend of mine, and I met this incredible ex-emergency heart surgeon, a fabulous, intelligent and eccentric man in a bar. We got talking, and my friend sang my praises regarding my Digital Marketing and PR success in Wales. He said well my son has invented an incredible skincare drink, it’s a nutraceutical he’s a famous actor and his wife is a supermodel they have the best PR and Marketing people working on the brand in London but I know he really needs you. I thought it wouldn’t come to anything and 3 months later I’m in London as Head of Digital Marketing for Skinade. A contract that was only meant to be 6 months turned into a core client of 16 months as Head of Digital Marketing for skin made nutraceutical. I elevated the brand’s digital profile to one with over 400% increase in online sales. With celebrity gifting bringing in names such as Kate Moss, Sienna Miller, Tom Ford, Victoria Beckham, and Reese Witherspoon. Via digital PR strategies, we have gained press in British Vogue, Vogue Paris, Spanish Vogue, Raconteur with over 300 high-end publications.
Early this year the brand has won it’s 9th and 10th beauty awards as voted by the consumers for Best Beauty Supplement and Best Health Supplement. Yet I have also saved them 19K a month on PPC advertising every month.
Within the first 9 months, we had doubled the business via new professional beauty businesses, cosmetic surgeons and GP prescribers becoming stockists. Thus strengthening the backbone of the company and growing the distribution across the UK. Also enabling a launch into the USA and the UAE.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I walked out of a multi-million-pound pitch with a major tech brand. We touch three things every day that this brand makes without even knowing it. I got a standing ovation on an annual 6 million pound contract with a potential 100,000,000 role out… After my standing ovation, I walked out of the incredible board room and walked into the cupboard rather than the exit door!
I was mortified, but I laughed it off … thankfully my digital marketing strategy and skills in delivery are much better than my sense of direction.
Learning to pause and allow others to lead the way… and to get to any meetings in the car, I live by using Waze as I accept that my sense of direction has never been great. Something that a lot of creative people often quietly admit to.
What do you think makes your company stand out?
Now as a consultant I make my company stand out. People buy into people, not brands. I refuse to do anything by half I take great pride in the work that I do for clients. I’m very persistent, and I won’t give up until I have achieved the results or obliterated the goals and milestones.
From Ed Sheeran and Lionel Richie visiting my client last years reference and a brand of over a decade that had not had excellent PR attention suddenly got global press and recognition.
Winning awards for Dominos Pizza UK accounts across social media for their creativity and engagement.
Winning innovation activation award for Marketing for Chrysler for my clients auto marketing campaign.
To getting influencers recognition across social media leading to large scale awards and honor lists.
Getting praise from Barry McGuigan MBE and the amazing McGuigan family team for my work for Cyclone Promotions last year.
Seeing my dearest friend Dilys Price OBE win special recognition in Pride Of Britain Awards after my nomination.
Watching my clients Weir Rallying UK last year their brand, car wrap and fleet wrap all come together and the launch of the rallying team break records for views, engagement, and press interest.
I like fixing things, I love joining the dots to connect people and help make amazing things happen. For me it’s easy I take great enjoyment from making other people wealthy and ultimately happy with their success. I only represent the clients that I really believe in, and I see such potential in people, and often this is only stifled by their own lack of confidence. So I do all I can so that they see what I see and gain an unwavering self -belief which helps them drive forward for a bigger and better life.
I get such a buzz from seeing clients businesses and lives transformed for the better.
There’s no greater joy for me or a sense of purpose.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
I struggle with this, so my toolkit as below is invaluable.
Train and stay fit it helps you to stop burnout and getting ill. Healthy body, healthy mind, and much more productive working. Being burnt out will lead to mediocre work and results.
I don’t want anything mediocre in my life.
Say NO without explaining … too much in my past, I have said yes to the wrong things. I’m a recovering people pleaser.
A digital detox day once a week or at least once a fortnight what some people call a zombie day, no phone, no screens, no social media.
Get outside forests, beaches, countryside life, and inspiration happens away from the screen, Walking, phone free. (My dogs are my savior’s at busy times)
Practice daily meditation and mindfulness.
Most of all what my amazing fiancé Ashley Charlton has taught me… mini breaks are everything!
Plan them carefully, so they don’t impede too much on workload. With risks come reward see the world and stay impeccably organized to make the most of these. You cannot serve from an empty vessel. Self-care and self-love is imperative to maintaining success particularly when you work for yourself.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Wow, where do I start?
For my father my protector my best friend my love who lit up my world and showed me the way.
For my mother who has taught me bravery and courage beyond words and challenged me to try harder to do more.
Dilys Price OBE my dearest friend and matron of honor who is soul-food and has taught me so much! To face my fears so that they will never hold me back. Compassion and Love is always the answer, and we must still help those who need it the most. She reminds me it’s never too late and I’m never too much. To Enzo Calzaghe who taught me that family is bigger than just blood and always to stand my ground and to never ever doubt myself or feel sorry for myself and to never ever give up on my dreams or my fitness. To Matthew Pritchard who has shown me that we should not listen to people that tell us to talk more quietly or to be less. We should surround ourselves with people that ask us to be more, more ourselves than ever. Our uniqueness is what gives us real power. We should never dim our light in order to make other people feel more comfortable. Every client I have ever had has taught me something. I think everything is a teacher if you pay attention. There’s always more to learn.
To my fiance Ash who taught me about financial structuring and financial management and shows me how to make the smartest choices and investments with my time and energy and won’t allow people to take advantage of my good heart and intentions.
How have you used your success to bring goodness to the world?
I helped raise awareness and funds for the Red Sock Campaign raising thousands and increasing the visibility of the Red Sock Campaign on social media :
I organized an event in honor of my late father and raised thousands for City Hospice via this event and trekking the Grand Canyon:
I jumped out of a plane to conquer my fear of heights and to keep a word to my best friend Dilys Price OBE raising funds for the INCREDIBLE Touch Trust: https://www.youtube.com/watch?v=fa40ar86jxk
And I DID IT!
Our friendship grew, and I have helped Dilys find a literary agent, and she is working on his first book, and I’m endlessly proud of her and her continued work now in Japan and going global and for older generations in care homes :
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
THIS VIDEO Will Smith talking about the Law of Attraction
I had the honor to be asked by the Director of Llamau the formidable Frances Beecher to come and speak at City Hall in Cardiff on International Women’s day and while other people quoted Eleanor Roosevelt and Maya Angelo I quoted this speech by Will Smith word for word. Which followed a talk I gave about my parents getting seriously ill while I set up my company and charities and children we had supported on their campaigns such as For Luca. I also gave everyone a gratitude rock (From the book the secret by Rhondda Byrne). I told them every morning when they woke up to hold the stone and think out loud about all the things they were grateful for and if they couldn’t think of anything … they had their hands and legs, they have their eyes they can see, their ears they can hear, their friends they can hug… the air they can breathe, another day to make a difference to someone else….
To this day I still get people messaging me about their gratitude rock and all the fantastic things that had happened since.
What are your “5 things I wish someone told me before I started my company” and why? Please share a story or example for each.
YOUR INSTINCT IS EVERYTHING that little voice inside always knows best
Your lawyer, your accountant/ bookkeeper and your bank manager should be the best friends you can find
Say NO more than you ever say yes
Look at varied and diverse income streams 7 is the magic number
The most successful people have to have the most difficult conversations
Extra bonus – Fast growth should only be built on solid ground the people you have around you are everything
Extra bonus – Remove any toxic relationships from your life both personal or professional as these are drains and have a massive impact on your future success. If something feels off it usually is, trust your instinct!
You are a person of significant influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
I would do a programme so that young people visited old peoples homes weekly and could bring pets in. I would encourage them to go into care homes, and Dilys Price OBE Laban-based prescriptive awakening programme (inspired by her Touch Trust Program) of dance and movement would go into care homes for the elderly and for those profoundly disabled worldwide.
I would encourage a system in education from a young age at pre-school that was based around a daily good deed and compassion for someone in need. Those children would share what they had done each day as part of their morning reception.
I would encourage the two things we have lost in life and can’t buy back the commodity of time and community to be set as importance for millennials and 30-40-year-old groups. So that we embrace and support each other and our neighbors outside of social media that we lose the need to compare showreels on social media and instead start meeting in supportive groups and rebuilding what community really means. I would encourage a blackout day once a fortnight from social media where these groups meet and do not post or share but just be together to improve mental health and so people can build real relationships and not judge people based on superficial things that aren’t really important. Perhaps a local project where people team up to help local families in need or rebuild schools and playgrounds on this day. Or simply have coffee and cake and talk. I know how controversial for a digital marketer to state the importance of just being together. I did the Dalai Lama trek last year, and for me, it was a mighty spiritual awakening, and this has brought me to my most recent personal project where I’m starting to write books… children’s books like no others out there… watch this space!
How can our readers follow you on social media?
Instagram : https://www.instagram.com/SianGunney/
For business :
Twitter : https://twitter.com/SGC_Digital
Email any enquiries to [email protected]
This was very inspiring. Thank you so much for joining us!
Meet Andra Gogan; The Multi-talented Vlogger and Two Time World Record Holder
What were you doing when you were around ten years old? Most of us at that age still had no idea of how the world works. Many still had no dream of whom they wanted to become, and those who did, dreamt of what they wanted to be when they become adults. Most of the dreams do not come true. Even so, there are a few individuals that take a different path. At only 11 years of age, Alexandra Gabriela Valentina Gogan, famously known as Andra Gogan, was already breaking world records and achieving the unthinkable.
Gogan is a young woman with many talents, which she discovered at a young age. She is a singer, actor, vlogger, and can play the guitar. Incredibly, she has excelled in all those fields and is continuing to do so. Gogan is achieving what no one else of her age before her have achieved. Gogan is setting the pace for others coming after her.
Breaking Two World Records with Music
Gogan is a 21-year-old YouTube star from Buzau, Romania. She started singing at the age of three. Together with her brother, Răzvan Gogan, with whom they share the same talent, they went on to do things that were not done before by anyone in the music industry. They appear not once, but twice in the Guinness Book of World Records.
In 2009, Gogan and her brother broke the record for the longest live concert held by a child. The show lasted for three hours and 20 minutes after she performed 55 songs continuously. Gogan also broke the world record for the most CDs released by a child. She had released a total of 16 albums.
The world record was confirmed on September 15 of that year.
Some of her music compilations include, Hallelujah (2013), Beautiful Sick (2014), See you in September (2017), What a Boy (2017), And you can be popular (2017), Your Eyes Speak When You Don’t (2017), Whatever Happened (2018), You Break a Generation (2018), Dislike (2018), Heart on Insta (2018), Christmas with you (2018) among others.
Apart from her brother, her father, Florin Gogan has also appeared on one of her Instagram posts.
Going into Acting
Apart from breaking the two world records, Gogan has achieved more in the field of acting. She, however, did not start in front of a camera. Gogan’s first started as a voice-over actor. One of the first projects she did of that kind was when she did voice-overs for the animation Rise of the Guardians in the year 2012.
Later on, she became famous after dubbing live-action animation shows like Doctorița Plușica, Ferb, Phineas, Dog with a Blog, Violet, and Jake and the Pirates Nowhere for Disney, and Come on, Young Titans! For Cartoon Network. Also, she did commercials and other voice-overs for secondary characters for Disney Junior, Disney Channel, and Nickelodeon.
Her most significant success though was when she did the Romanian version of the animated princess in Sofia the First, Ariel Winter did the English version of the same animation movie. Gogan and her brother also participated in the 2016 Romanians Got Talent, a reality contest television program done by the British company, Simco Limited and featured on PRO TV.
What She’s up to Now
Her journey as a vlogger started in 2016 when she launched the mini-series, How to Become Popular at High School. The mini-series went on for four seasons, from 2016 to 2018. Since then, she has accumulated a total of 780,000 YouTube subscribers, millions of views, and almost 700,000 followers on Instagram.
Currently, Gogan is still making music with her brother, choreography, influencing and vlogging on her Tik Tok. She has an audience of over 1.5 Million viewers in TikTok and is planning a music concert scheduled for September this year, Tickets for the Chisinau concert.
In conclusion, Andra Gogan’s success speaks for itself. She has conquered the entertainment world at such a young age, which is nothing short of incredible. That, demonstrating that it is possible to achieve one’s dreams no matter the age. After all, it is just a number. Don’t let it come between you and your dreams.
Judge Graham: The Man Behind Huge Digital Agency Exits
A few weeks ago, I had the pleasure of sitting down with Judge Graham. Judge is a veteran in the digital marketing space and has exited from multiple agencies for hundreds of millions of dollars. We talked about how he got started, his experience, and more.
- Hey Judge, what does your experience in the digital marketing space look like?
Judge: After making a high 8-Figure exit from one of my agencies, I moved on to another agency and replicated my processes and helped sell that agency for a 9-Figure exit.
- How did you position your agencies to sell?
Judge: A few pivotal things I teach on were key to positioning to sell. The first is recurring revenue. If your business isn’t generating recurring revenue, you won’t be able to sell it for a lot of money. The second is culture, I worked relentlessly to build a rock-solid culture in every business that I am involved with.
- Was selling your agency always the goal?
Judge: It was always the original goal to make an exit from my agencies. When starting, your positioning is much different if your ultimate goal is to sell.
- What shifts have you seen in digital marketing?
Judge: I tell all my consulting and mentorship clients this today. In 2019, digital marketing has progressed so much, that we live in the best time to start an agency. The marketplace has become much more educated, and the software has become much easier to use.
- What would you tell an agency owner just starting out?
Judge: Find a good mentor, and position your agency to sell.
- If you were to start an agency today, what steps would you take to secure another big acquisition?
Judge: The same process I took in the past, build recurring revenue and a great culture and stop selling tactics, sell revenue.
Meet the Girl behind One of Instagrams Most Prominent Photography Pages; Giulia Woergartner
Giulia Woergartner is a travel and commercial photographer, based in northern Italy. Growing up in the heart of the Italian Alps, Giulia was surrounded by beauty, which helped shape her love for natural beauty and photography. Because of this, the Dolomites were the earliest subjects of her pictures, an opportunity many photographers can only dream of.
With her yellow jacket and a camera in her hand, she is always chasing the adventure and exploring beautiful corners of this world. Giulia is also very passionate about the environment, the protection and conservation of our planet.
Here are a few questions I asked her:
What is it exactly you do?
I am an artist working as a full-time photographer and filmmaker. My main audience is on Instagram and that is also where part of my income is coming from. As an outdoor photographer, I travel around the world working for lifestyle, outdoor and tourism companies, creating content but also promoting their services or products on my Instagram.
Why did you choose Photography?
Photography has been a doorway to appreciate the place I live in and sparked the curiosity to see the world. The love for photography has developed alongside my interest in the environment and the outdoor. I love having access to the memories I’ve lived through my photographs. Photographs are very powerful, they keep the memories forever even if things have changed over time.
What is traveling the world as a photographer like?
Traveling around the world, meeting different people and getting to know different cultures is a dream of many. Traveling always brings a lot of challenges and puts you into uncomfortable situations sometimes, this could be a facing a flat tire on a road trip or losing your passport one day before leaving the country. However, I am grateful for making a living out of something I love and I wake up every day full of energy, ready for the next adventure!
Best tips for someone looking to start their photography journey?
Go shoot as much as you can! I think with everything you need to put in the work and practice. So many people don’t want to put in the work because they just see the results of others without thinking about the path they have to take to get there. In our fast-paced society, I feel like no one has the patience anymore, good things take time and sometimes you just need a little bit of luck, dedication, and self-awareness to move closer to your goals.
What are your core principles?
Creativity, Curiosity, and Impact
What makes your work different than others?
I was very fortunate to attend an art high school where very early, I developed a close understanding of colors, shape, and composition. My understanding of detail and the way I see subjects has advanced very quickly because of my wide knowledge of art in general. I think in photography there is more to than just going out and taking a photograph, somehow you always let a part of you into the pictures that can express emotions and it can be interpreted differently by any viewer and that is the great thing about art. I like to see myself as an artist rather than a photographer.
What are your future plans?
One thing that I am definitely not is someone who is thinking too much about the future or projecting it. I like to live life one step at a time and I do not plan or think more than 1-2 months ahead. Life has a weird way of always trying to change the plans you are making and so I just stopped swimming against the current and just go with the flow. Of course, I have dreams and visions I’d like to accomplish but I prefer thinking about how to get there “one step at a time”!
For now, I am road tripping on the West Coast of the USA, visiting serval national parks and beautiful landscapes I’ve been wanting to see since I was a little child. The best thing about living in an age where we share so much about ourselves on social media is that you can be a part of everyone’s story. So if you want to know what is next, you know where you can follow my adventures!
To keep up with Giulia’s journey you can follow her Instagram here.
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