Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
Honestly, I fell into it from a very young age I had grown up with two parents with sickening work ethics and work rates. Graft to me came very naturally, and I excelled in making things happen and look effortless. I wanted a pony at a young age and my father a very successful auto businessman and ex rallying champion said if you want a pony you need to save up and buy yourself one. Otherwise, you will never understand the value of money. So at 15 outside of school I had 4 jobs and saved up enough to buy myself a horse.
One of these jobs was a combination of both promotional work on experiential marketing campaigns and TV extra work. It was through the experiential marketing that I built strong relationships with other promotional models and staff across the UK. I would then work as both event manager and staff booker at 16 helping book staff right across the UK and Ireland. It was during this time that I built strong relationships with the top London experiential marketing agency owners. This led them to offer me a short work experience in the offices in Wimbledon. On my second day, they offered me a job as Staff Agency Manager. I had recently completed a Masters degree in UWIC, so it was perfect timing for a move from Cardiff to London. I progressed my career further by adding my social psychology principles to staffing team dynamics. I got headhunted and diversified my skill set at the Account Manager level being strong with my business development and relationship management skill sets. After pitching and winning some remarkable multi-million-pound contracts, I kept getting offered opportunities across a high-end Marketing network of top agents in London.
I moved home due to my father getting ill, and after my father had recovered to full health I pushed forward, and I got on the first wave of social media marketing before anyone else had even considered it. Coming back to Cardiff and being one of the first helped me stay ahead of a lot of potential competitors. After a series of jobs from NHS business services center, marketing to working with a Channel 4 Secret Millionaire on his brands and businesses driving huge success with PR and Marketing campaigns. This didn’t go unnoticed, and a lot of leading businessmen said to name my price and to go and work with them. I decided the time was right to strike-out and set up a Digital Marketing Agency named after my then late father’s initials PMG Peacock Media Group. This took off rapidly to everyone’s surprise around me but most of all to my surprise https://www.youtube.com/watch?v=MR0ppNiWQ1g
After losing my father, I took all of my energy and put everything I had into the business and trying to build a better future.
This, in short, is how I got into my career.
I now run my own 1:1 high-end digital marketing and PR consultancy in Cardiff called Sian Gunney Consulting.
I work with the top flyers in digital marketing and bring these individuals and companies on to support myself with more massive contracts for branding, web design, app building, SEO and Digital ads and media buying. Together we form a powerhouse which helps brands take their business to the next level and beyond.
Can you share the most interesting story that happened to you since you started your company?
Probably the most exciting story is about the law of attraction in how new clients come to work with me. I was in Marbella with a good friend of mine, and I met this incredible ex-emergency heart surgeon, a fabulous, intelligent and eccentric man in a bar. We got talking, and my friend sang my praises regarding my Digital Marketing and PR success in Wales. He said well my son has invented an incredible skincare drink, it’s a nutraceutical he’s a famous actor and his wife is a supermodel they have the best PR and Marketing people working on the brand in London but I know he really needs you. I thought it wouldn’t come to anything and 3 months later I’m in London as Head of Digital Marketing for Skinade. A contract that was only meant to be 6 months turned into a core client of 16 months as Head of Digital Marketing for skin made nutraceutical. I elevated the brand’s digital profile to one with over 400% increase in online sales. With celebrity gifting bringing in names such as Kate Moss, Sienna Miller, Tom Ford, Victoria Beckham, and Reese Witherspoon. Via digital PR strategies, we have gained press in British Vogue, Vogue Paris, Spanish Vogue, Raconteur with over 300 high-end publications.
Early this year the brand has won it’s 9th and 10th beauty awards as voted by the consumers for Best Beauty Supplement and Best Health Supplement. Yet I have also saved them 19K a month on PPC advertising every month.
Within the first 9 months, we had doubled the business via new professional beauty businesses, cosmetic surgeons and GP prescribers becoming stockists. Thus strengthening the backbone of the company and growing the distribution across the UK. Also enabling a launch into the USA and the UAE.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I walked out of a multi-million-pound pitch with a major tech brand. We touch three things every day that this brand makes without even knowing it. I got a standing ovation on an annual 6 million pound contract with a potential 100,000,000 role out… After my standing ovation, I walked out of the incredible board room and walked into the cupboard rather than the exit door!
I was mortified, but I laughed it off … thankfully my digital marketing strategy and skills in delivery are much better than my sense of direction.
Learning to pause and allow others to lead the way… and to get to any meetings in the car, I live by using Waze as I accept that my sense of direction has never been great. Something that a lot of creative people often quietly admit to.
What do you think makes your company stand out?
Now as a consultant I make my company stand out. People buy into people, not brands. I refuse to do anything by half I take great pride in the work that I do for clients. I’m very persistent, and I won’t give up until I have achieved the results or obliterated the goals and milestones.
From Ed Sheeran and Lionel Richie visiting my client last years reference and a brand of over a decade that had not had excellent PR attention suddenly got global press and recognition.
Winning awards for Dominos Pizza UK accounts across social media for their creativity and engagement.
Winning innovation activation award for Marketing for Chrysler for my clients auto marketing campaign.
To getting influencers recognition across social media leading to large scale awards and honor lists.
Getting praise from Barry McGuigan MBE and the amazing McGuigan family team for my work for Cyclone Promotions last year.
Seeing my dearest friend Dilys Price OBE win special recognition in Pride Of Britain Awards after my nomination.
Watching my clients Weir Rallying UK last year their brand, car wrap and fleet wrap all come together and the launch of the rallying team break records for views, engagement, and press interest.
I like fixing things, I love joining the dots to connect people and help make amazing things happen. For me it’s easy I take great enjoyment from making other people wealthy and ultimately happy with their success. I only represent the clients that I really believe in, and I see such potential in people, and often this is only stifled by their own lack of confidence. So I do all I can so that they see what I see and gain an unwavering self -belief which helps them drive forward for a bigger and better life.
I get such a buzz from seeing clients businesses and lives transformed for the better.
There’s no greater joy for me or a sense of purpose.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
I struggle with this, so my toolkit as below is invaluable.
Train and stay fit it helps you to stop burnout and getting ill. Healthy body, healthy mind, and much more productive working. Being burnt out will lead to mediocre work and results.
I don’t want anything mediocre in my life.
Say NO without explaining … too much in my past, I have said yes to the wrong things. I’m a recovering people pleaser.
A digital detox day once a week or at least once a fortnight what some people call a zombie day, no phone, no screens, no social media.
Get outside forests, beaches, countryside life, and inspiration happens away from the screen, Walking, phone free. (My dogs are my savior’s at busy times)
Practice daily meditation and mindfulness.
Most of all what my amazing fiancé Ashley Charlton has taught me… mini breaks are everything!
Plan them carefully, so they don’t impede too much on workload. With risks come reward see the world and stay impeccably organized to make the most of these. You cannot serve from an empty vessel. Self-care and self-love is imperative to maintaining success particularly when you work for yourself.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Wow, where do I start?
For my father my protector my best friend my love who lit up my world and showed me the way.
For my mother who has taught me bravery and courage beyond words and challenged me to try harder to do more.
Dilys Price OBE my dearest friend and matron of honor who is soul-food and has taught me so much! To face my fears so that they will never hold me back. Compassion and Love is always the answer, and we must still help those who need it the most. She reminds me it’s never too late and I’m never too much. To Enzo Calzaghe who taught me that family is bigger than just blood and always to stand my ground and to never ever doubt myself or feel sorry for myself and to never ever give up on my dreams or my fitness. To Matthew Pritchard who has shown me that we should not listen to people that tell us to talk more quietly or to be less. We should surround ourselves with people that ask us to be more, more ourselves than ever. Our uniqueness is what gives us real power. We should never dim our light in order to make other people feel more comfortable. Every client I have ever had has taught me something. I think everything is a teacher if you pay attention. There’s always more to learn.
To my fiance Ash who taught me about financial structuring and financial management and shows me how to make the smartest choices and investments with my time and energy and won’t allow people to take advantage of my good heart and intentions.
How have you used your success to bring goodness to the world?
I helped raise awareness and funds for the Red Sock Campaign raising thousands and increasing the visibility of the Red Sock Campaign on social media :
I organized an event in honor of my late father and raised thousands for City Hospice via this event and trekking the Grand Canyon:
I jumped out of a plane to conquer my fear of heights and to keep a word to my best friend Dilys Price OBE raising funds for the INCREDIBLE Touch Trust: https://www.youtube.com/watch?v=fa40ar86jxk
And I DID IT!
Our friendship grew, and I have helped Dilys find a literary agent, and she is working on his first book, and I’m endlessly proud of her and her continued work now in Japan and going global and for older generations in care homes :
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
THIS VIDEO Will Smith talking about the Law of Attraction
I had the honor to be asked by the Director of Llamau the formidable Frances Beecher to come and speak at City Hall in Cardiff on International Women’s day and while other people quoted Eleanor Roosevelt and Maya Angelo I quoted this speech by Will Smith word for word. Which followed a talk I gave about my parents getting seriously ill while I set up my company and charities and children we had supported on their campaigns such as For Luca. I also gave everyone a gratitude rock (From the book the secret by Rhondda Byrne). I told them every morning when they woke up to hold the stone and think out loud about all the things they were grateful for and if they couldn’t think of anything … they had their hands and legs, they have their eyes they can see, their ears they can hear, their friends they can hug… the air they can breathe, another day to make a difference to someone else….
To this day I still get people messaging me about their gratitude rock and all the fantastic things that had happened since.
What are your “5 things I wish someone told me before I started my company” and why? Please share a story or example for each.
YOUR INSTINCT IS EVERYTHING that little voice inside always knows best
Your lawyer, your accountant/ bookkeeper and your bank manager should be the best friends you can find
Say NO more than you ever say yes
Look at varied and diverse income streams 7 is the magic number
The most successful people have to have the most difficult conversations
Extra bonus – Fast growth should only be built on solid ground the people you have around you are everything
Extra bonus – Remove any toxic relationships from your life both personal or professional as these are drains and have a massive impact on your future success. If something feels off it usually is, trust your instinct!
You are a person of significant influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
I would do a programme so that young people visited old peoples homes weekly and could bring pets in. I would encourage them to go into care homes, and Dilys Price OBE Laban-based prescriptive awakening programme (inspired by her Touch Trust Program) of dance and movement would go into care homes for the elderly and for those profoundly disabled worldwide.
I would encourage a system in education from a young age at pre-school that was based around a daily good deed and compassion for someone in need. Those children would share what they had done each day as part of their morning reception.
I would encourage the two things we have lost in life and can’t buy back the commodity of time and community to be set as importance for millennials and 30-40-year-old groups. So that we embrace and support each other and our neighbors outside of social media that we lose the need to compare showreels on social media and instead start meeting in supportive groups and rebuilding what community really means. I would encourage a blackout day once a fortnight from social media where these groups meet and do not post or share but just be together to improve mental health and so people can build real relationships and not judge people based on superficial things that aren’t really important. Perhaps a local project where people team up to help local families in need or rebuild schools and playgrounds on this day. Or simply have coffee and cake and talk. I know how controversial for a digital marketer to state the importance of just being together. I did the Dalai Lama trek last year, and for me, it was a mighty spiritual awakening, and this has brought me to my most recent personal project where I’m starting to write books… children’s books like no others out there… watch this space!
How can our readers follow you on social media?
Instagram : https://www.instagram.com/SianGunney/
For business :
Twitter : https://twitter.com/SGC_Digital
Email any enquiries to [email protected]
This was very inspiring. Thank you so much for joining us!
Jason Wojo, from flipping pokemon cards in culinary school to Respected digital marketer
Jason Wojo is a 22 years old digital marketer who hated rules. He always wanted to do his own thing. He went from flipping Pokemon cards in culinary school to being the CEO of wojo media, an advertising firm. He listened to Gary vee a lot!
1.Tell me a little about yourself (a little background story and what you do, currently.)
Hi, my name is Jason Wojo. I’m 22 years old, CEO of Wojo Media.
I’m from a small town in New York called Walden. I grew up with my two parents and my older sister, Megan.
My journey started in Culinary School. In my freshman year, I had no clue what I wanted to do, but what I did know was that I wanted to make a lot of money.
I dropped out of Culinary School after realizing that working 15+ hours a day (90 hours a week) wasn’t happiness to me.
I concluded moving back home and went to business school where I still didn’t learn much, but my journey from this point on took me on a whole new business adventure.
While I was in Culinary School, I started flipping Pokémon cards from my dorm room.
I would wait till all my roommates left the house to steal printer ink from my downstairs roommate, Alyssa.
I used the ink to print the shipping labels to ship the cards. That’s what you call hustle and cutting costs!
I had a bigger smile on my face making $5 per Pokémon card than barely making $18/hour flipping food that I didn’t care about.
I just wanted to eat it. Who doesn’t love food?
So I moved back home and went to business school.
I was setting myself up for a new journey, and I was nervous but EXCITED at the same time!
I knew this was my place in the world- I am meant to be the guy that others feared because I didn’t just want to be great; I wanted to be the GREATEST!
My mindset changed once I got to Sophomore year. At this point, I HATED SCHOOL!
I was currently working at a Life Insurance Company, where I was pushing data and meaningless papers to get enough money to do something for myself!
I later got a job at a financial firm where I helped revamp their whole website, record economic commentaries, and more digital advertising.
I had to save enough money so that when school was over, the red light turned green.
The light turned yellow, though.
I met my mentor, Greg Berry, months later. I was first starting Wojo Media- my full-spectrum Digital Marketing Agency!
(Greg Berry is in the middle here, Troy Ericson on the right, Me on the left)
Greg found me on Instagram when I was posting 3x motivational videos a day, and my account was blowing up fast. He also saw the Instagram stories I was making for my brand, and he wanted them too!
He invited me to drive to Connecticut to have lunch with him. And also see what my couple of clients’ results were with the videos I was making and then decided to hire me on the spot.
Greg was the underground Tai Lopez. He never came on camera and preached his intelligence. He was more about sticking to himself, making his money, and not being “famous.”
I learned a lot from Greg, but most of it took a while to stick in my head.
I was a little egotistical because I was running a pretty decent company at my age, considering my schoolmates and people that surrounded me.
I had a real company: Employees, business license, retainer clients, and I was sort of happy!
The one thing Greg would always say to me was, “You need to slow down. You’re hopping on a trend, not a business. Ads are where the money is, NOT social media management and IG stories.”
These words drove me to go above and beyond content creation and use that content to get brands and local businesses MORE CUSTOMERS!
Because that’s what made the world go round- money!
Also, while working with Greg, he put me in touch with Troy Ericson.
Troy is one of my best friends to this day. I trust him with most of my projects because of the work he did with us at Hustle Island. He is also one of the best copywriters I knew. We are very close to this day, and I recently just hung out with him for three days in Chicago. (pic below)
Moving forward, I knew businesses needed new customers, and I wanted to be the middleman. Greg decided to take me under his wing and build an empire that he still has to this day. We were able to get over 200,000+ leads and 24,200+ paying customers in under 12 months!
Just like that, I was in the game, and my life changed forever from here on out!
I now was in the Digital Marketing game: Getting clients, knowing how to drive results, and most importantly, I was happy.
2. How does Wojo Media help businesses out?
My agency, Wojo Media, takes a different approach than most digital marketing agencies.
Wojo media has an approach for everyone, no matter if you’re a local brick and mortar looking for more customers or an e-commerce brand seeking metric results like sales, leads, and high customer retention.
We drive you the results, but at the same time, we compass you towards building a brand, not a business!
Businesses make money, but brands withstand economic hardships.
We use creative, high-quality content that most agencies can’t afford to make and don’t have the creative mind to do so because these contents overcomplicate most advertising rules we abide by to get businesses more customers:
- Grab attention
- Give them value
- Solve their problem
- Make them emotionally attached to the product/service
- Build common-ground credibility with the potential customer
- Then give them an offer they can’t deny
- All without being too salesy and greedy
3. What inspired you to venture into entrepreneurship?
When I came back home after dropping out of Culinary School, I watched Gary Vee like most people watch Netflix…a lot!
I saw how happy he was doing his own thing, the way he talked about school, the “system,” and following your passion, because you have one life.
Why waste it doing something you hate?
I wanted to own my own thing!
The thrill behind doing what you want when you want, appealed to me more than others because I was always a rule breaker.
I hated rules- Bedtime, texting in class, cheating on tests, project requirements, even driving laws.
I wanted to be responsible for the successes and failures in my life, and that’s the #1 thing Gary instilled in me! I call it, Passionate Accountability!
After consuming his content for about five months, I finally had the will to start learning, so I got into content creation because that’s all Gary Vee talked about.
CONTENT! CONTENT! CONTENT!
If the demand was high to make more content and businesses needed more content, then why can’t I help them?
I took action and did just that!
4. What values and principles led to your success?
Gratitude: I’m always thankful for those I’ve met, the things that I have, no matter the size and monetary value.
When you thank God for the small things, and you ask for more, God will let you know when it’s time for you to receive more. He knows you’re ready when you’re willing to be thankful for the things he’s already given you!
Persistence: Never let anyone say NO!
If you know there’s actual value in what you do, then keep going at it. When you accept a NO, it means you’ve given up.
People will tell you to move onto the next, but I’ve observed that longer-lasting relationships develop after someone tells you NO.
Persistence builds a relationship of mutual respect. Once respect is earned and distributed equally, you’ve won them over!
Relationships: Your network is your net worth. It’s just that simple. You need to know people, or you will be alone to achieve your success. No one ever achieved success alone!
Confidence: You need to have a little bit of an ego to have your own back on projects or new ventures you’re embarking on. If you are confident, people will believe you.
Confidence is also attractive. It brings success and helps to connect well with others, and you generally feel 100% happier knowing that you’re okay with your whole authentic self!
Innovation: Being innovative doesn’t always have to do with technology. Being creative in a business mind has to deal with being able always to pivot and be open to change if need be as long as it’s going to help your organization grow.
You always need to be aware of trends, patterns and being able to see the next “big thing,” and when you catch a trend, you ride it until you’re self-aware enough to see the next one!
Consistency: When you can do something over and over again with no room for error, you can then focus on quality (next point) and auditing ways to make the results even better.
Consistency develops over time, so be patient with your craft and know that the more you do something, the better you get at it.
Kobe Bryant wouldn’t have his legacy if he stopped shooting 2,000 shots a day. He would’ve been average!
Quality: Now that you have your sales process or product down, you can now either complement your product with more additions or give quality to other parts of your business.
Quality is something that takes time also. Whenever you find the right quality of something that works, never change it!
The same goes for content creation: better graphics, better video editing, better audio, and more eye-appealing quality content.
Once you up the quality, then you can focus on quantity, and then scaling that with consistency throughout all your platforms will allow you to brand your company better and climb to the moon!
5. Words of advice to individuals wanting to make something out of their lives but can’t find the motivation to do so?
I’m going to keep it real with you… The 1% is the 1% for a reason. We take risks, we go against the grain, we motivate ourselves, and we believe in ourselves. No matter what challenges come our way, we smack them in the face and keep moving.
For the 99%, you have one life to live.
Why waste 40-50+ years of your life working for a salary that barely goes up, and you still get taxed the same?
Why are you going to spend your whole life building up a 401k or waiting for your pension to help you in retirement?
Entrepreneurs never retire. We are driven by pure legacy, and we will always stick around, and our stories will tell themselves.
The reason why you haven’t found motivation is that you haven’t looked enough for it.
You may have too many distractions in your life, and you’re probably making too many excuses about why you can’t do “that thing.”
You’re too insecure about the way you’ll be looked at if you quit your 9-5 and start an online brand because who does that?
The last problem could be that you don’t have any work ethic to put that motivation into action. Stop dwelling and start doing! The last thing you want to experience when your 85 years old on your death bed is regret.
Regret is death in another form, but more miserable!
6. We’d like to keep in touch with your journey, please list out all your contacts.
How Turki ALmohsen Went From Being a Comedian to the Guy Who Owns Comedy
TURKI ALMOHSEN Turki Almohsen born and raised in Saudia.Originating from the place that is known for circumstances Turki Almoshen gets an opportunity to investigate his abilities.In 2012, Almohsen joined Telfaz11, one of the top online diversion organizes in Saudi Arabia. His work incorporates various undertakings, for example, La Yekthar, Kabbalah, Temsa7LY, and others. He is struggling too much for polishing their abilities and hidden talent. By utilizing their talent in 2017 Turki Almoshen creates and starts running their youtube channel. Creating and conveying a stimulation and comedic content which has been found as remarkable by the greater part of his devotees. Because of uniqueness, original content and amusing factories in their sharing on youtube their views are increasing fastly.The 12-month successful story of the youtube channel is reached to 25 million views and 450k subscribers.This is a big achievement of Turki Almoshen and people know the Turki almost as Saudi youtube star. Saudi YouTube star who is popular for his eponymous channel. He has earned enormous fame there for his unique comedic draws, vlogging, and commentary. Turki Almoshen has a passion or quality of performing and entertaining and connect with the audience. So with the addition of the youtube channel, they also work as an actor.and views of their productions like films etc are in millions. His film Farooq fikerya has 2 million views. In this way, their popularity and likeness ratio is boosting.Now their work is not limited to channel they entrain their fans on Instagram, snap chat and money other social media platforms.they uploading comedy sketches on Instagram (videos, pictures, and stories). Turki’s Instagram account grew up a 1 million crowd account in a brief span, all because of his special substance and thoughts. Snapchat stage is additionally one of Turki’s most loved applications for posting every day and amusing recordings, just as covering occasions all around the globe. After these achievements and popularity Turki Almohsen working as director and creator idiosyncratic content, producers and editor.Turki Almoshen running jogbowgaming show, LaYekhtar show, teams 7show, directing TVC as a director, producers, and editor.Due to their quality of work Turki almost famous globally and their followers are subscribed ratio is increased.On the official Instagram of Turki almost having 1 million followers while on twitter the quantity is 101k followers. This is also the most likable on snapchat having 100k views regularly and some times more which is watching videos and other content sharings. tThe journey of working and struggling which is started in 2012 now has sumptuous outcomes. Now the Turki Almohsin know as comedian star of Saudi Arabia and also Saudi Arabia director, actor and content creator. Achievement is the consequence of flawlessness, difficult work, gaining from disappointment,reliability, and steadiness. With difficult work and devotion, the sky is the limit. Turki Almoshin follows these rules and becomes a Succesful star
MUSIC AND POETRY,BASIT ALI RAJPUT 21 YEAR OLD YOUTH FROM SRINAGR JNK
Tiktok seems to have revolutionised the life of a young turk living in Srinagar’s old city. Meet Basit Ali Rajput, is on cloud nine- thanks to his mercerizing poetry and tiktok that broadcasted his feelings to the world.
Basit’s life changed a year ago when he started writing poetry and making poetry videos on TikTok to which he got positive response. His videos were widely shared in India. Since then, Basit continues to write poetry, making videos and now he is trending on social media mostly Instagram and TikTok.
Basit was motivated by his friends and his fans to learn singing and make it a career option.
Inspired by Parvaaz Muhammad Muneem, Basit recently came out with his first song “Haqeeqat” which is getting a positive response from all across. The songs, says Basit, is based on his own life.
He dedicates his success to his fans and said that he may had given up if the video that he posted on TikTok had not gone viral. “I tried to express a tragedy of my life, pain and sorrows through my poetry and it’s all because of it that people recognise me now. I dedicate my success to my fans who gave me so much love and it’s all because of their good wishes that keeps me going amid uncertainties and hardships,” says Basit.
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