Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
Honestly, I fell into it from a very young age I had grown up with two parents with sickening work ethics and work rates. Graft to me came very naturally, and I excelled in making things happen and look effortless. I wanted a pony at a young age and my father a very successful auto businessman and ex rallying champion said if you want a pony you need to save up and buy yourself one. Otherwise, you will never understand the value of money. So at 15 outside of school I had 4 jobs and saved up enough to buy myself a horse.
One of these jobs was a combination of both promotional work on experiential marketing campaigns and TV extra work. It was through the experiential marketing that I built strong relationships with other promotional models and staff across the UK. I would then work as both event manager and staff booker at 16 helping book staff right across the UK and Ireland. It was during this time that I built strong relationships with the top London experiential marketing agency owners. This led them to offer me a short work experience in the offices in Wimbledon. On my second day, they offered me a job as Staff Agency Manager. I had recently completed a Masters degree in UWIC, so it was perfect timing for a move from Cardiff to London. I progressed my career further by adding my social psychology principles to staffing team dynamics. I got headhunted and diversified my skill set at the Account Manager level being strong with my business development and relationship management skill sets. After pitching and winning some remarkable multi-million-pound contracts, I kept getting offered opportunities across a high-end Marketing network of top agents in London.
I moved home due to my father getting ill, and after my father had recovered to full health I pushed forward, and I got on the first wave of social media marketing before anyone else had even considered it. Coming back to Cardiff and being one of the first helped me stay ahead of a lot of potential competitors. After a series of jobs from NHS business services center, marketing to working with a Channel 4 Secret Millionaire on his brands and businesses driving huge success with PR and Marketing campaigns. This didn’t go unnoticed, and a lot of leading businessmen said to name my price and to go and work with them. I decided the time was right to strike-out and set up a Digital Marketing Agency named after my then late father’s initials PMG Peacock Media Group. This took off rapidly to everyone’s surprise around me but most of all to my surprise https://www.youtube.com/watch?v=MR0ppNiWQ1g
After losing my father, I took all of my energy and put everything I had into the business and trying to build a better future.
This, in short, is how I got into my career.
I now run my own 1:1 high-end digital marketing and PR consultancy in Cardiff called Sian Gunney Consulting.
I work with the top flyers in digital marketing and bring these individuals and companies on to support myself with more massive contracts for branding, web design, app building, SEO and Digital ads and media buying. Together we form a powerhouse which helps brands take their business to the next level and beyond.
Can you share the most interesting story that happened to you since you started your company?
Probably the most exciting story is about the law of attraction in how new clients come to work with me. I was in Marbella with a good friend of mine, and I met this incredible ex-emergency heart surgeon, a fabulous, intelligent and eccentric man in a bar. We got talking, and my friend sang my praises regarding my Digital Marketing and PR success in Wales. He said well my son has invented an incredible skincare drink, it’s a nutraceutical he’s a famous actor and his wife is a supermodel they have the best PR and Marketing people working on the brand in London but I know he really needs you. I thought it wouldn’t come to anything and 3 months later I’m in London as Head of Digital Marketing for Skinade. A contract that was only meant to be 6 months turned into a core client of 16 months as Head of Digital Marketing for skin made nutraceutical. I elevated the brand’s digital profile to one with over 400% increase in online sales. With celebrity gifting bringing in names such as Kate Moss, Sienna Miller, Tom Ford, Victoria Beckham, and Reese Witherspoon. Via digital PR strategies, we have gained press in British Vogue, Vogue Paris, Spanish Vogue, Raconteur with over 300 high-end publications.
Early this year the brand has won it’s 9th and 10th beauty awards as voted by the consumers for Best Beauty Supplement and Best Health Supplement. Yet I have also saved them 19K a month on PPC advertising every month.
Within the first 9 months, we had doubled the business via new professional beauty businesses, cosmetic surgeons and GP prescribers becoming stockists. Thus strengthening the backbone of the company and growing the distribution across the UK. Also enabling a launch into the USA and the UAE.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I walked out of a multi-million-pound pitch with a major tech brand. We touch three things every day that this brand makes without even knowing it. I got a standing ovation on an annual 6 million pound contract with a potential 100,000,000 role out… After my standing ovation, I walked out of the incredible board room and walked into the cupboard rather than the exit door!
I was mortified, but I laughed it off … thankfully my digital marketing strategy and skills in delivery are much better than my sense of direction.
Learning to pause and allow others to lead the way… and to get to any meetings in the car, I live by using Waze as I accept that my sense of direction has never been great. Something that a lot of creative people often quietly admit to.
What do you think makes your company stand out?
Now as a consultant I make my company stand out. People buy into people, not brands. I refuse to do anything by half I take great pride in the work that I do for clients. I’m very persistent, and I won’t give up until I have achieved the results or obliterated the goals and milestones.
From Ed Sheeran and Lionel Richie visiting my client last years reference and a brand of over a decade that had not had excellent PR attention suddenly got global press and recognition.
Winning awards for Dominos Pizza UK accounts across social media for their creativity and engagement.
Winning innovation activation award for Marketing for Chrysler for my clients auto marketing campaign.
To getting influencers recognition across social media leading to large scale awards and honor lists.
Getting praise from Barry McGuigan MBE and the amazing McGuigan family team for my work for Cyclone Promotions last year.
Seeing my dearest friend Dilys Price OBE win special recognition in Pride Of Britain Awards after my nomination.
Watching my clients Weir Rallying UK last year their brand, car wrap and fleet wrap all come together and the launch of the rallying team break records for views, engagement, and press interest.
I like fixing things, I love joining the dots to connect people and help make amazing things happen. For me it’s easy I take great enjoyment from making other people wealthy and ultimately happy with their success. I only represent the clients that I really believe in, and I see such potential in people, and often this is only stifled by their own lack of confidence. So I do all I can so that they see what I see and gain an unwavering self -belief which helps them drive forward for a bigger and better life.
I get such a buzz from seeing clients businesses and lives transformed for the better.
There’s no greater joy for me or a sense of purpose.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
I struggle with this, so my toolkit as below is invaluable.
Train and stay fit it helps you to stop burnout and getting ill. Healthy body, healthy mind, and much more productive working. Being burnt out will lead to mediocre work and results.
I don’t want anything mediocre in my life.
Say NO without explaining … too much in my past, I have said yes to the wrong things. I’m a recovering people pleaser.
A digital detox day once a week or at least once a fortnight what some people call a zombie day, no phone, no screens, no social media.
Get outside forests, beaches, countryside life, and inspiration happens away from the screen, Walking, phone free. (My dogs are my savior’s at busy times)
Practice daily meditation and mindfulness.
Most of all what my amazing fiancé Ashley Charlton has taught me… mini breaks are everything!
Plan them carefully, so they don’t impede too much on workload. With risks come reward see the world and stay impeccably organized to make the most of these. You cannot serve from an empty vessel. Self-care and self-love is imperative to maintaining success particularly when you work for yourself.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Wow, where do I start?
For my father my protector my best friend my love who lit up my world and showed me the way.
For my mother who has taught me bravery and courage beyond words and challenged me to try harder to do more.
Dilys Price OBE my dearest friend and matron of honor who is soul-food and has taught me so much! To face my fears so that they will never hold me back. Compassion and Love is always the answer, and we must still help those who need it the most. She reminds me it’s never too late and I’m never too much. To Enzo Calzaghe who taught me that family is bigger than just blood and always to stand my ground and to never ever doubt myself or feel sorry for myself and to never ever give up on my dreams or my fitness. To Matthew Pritchard who has shown me that we should not listen to people that tell us to talk more quietly or to be less. We should surround ourselves with people that ask us to be more, more ourselves than ever. Our uniqueness is what gives us real power. We should never dim our light in order to make other people feel more comfortable. Every client I have ever had has taught me something. I think everything is a teacher if you pay attention. There’s always more to learn.
To my fiance Ash who taught me about financial structuring and financial management and shows me how to make the smartest choices and investments with my time and energy and won’t allow people to take advantage of my good heart and intentions.
How have you used your success to bring goodness to the world?
I helped raise awareness and funds for the Red Sock Campaign raising thousands and increasing the visibility of the Red Sock Campaign on social media :
I organized an event in honor of my late father and raised thousands for City Hospice via this event and trekking the Grand Canyon:
I jumped out of a plane to conquer my fear of heights and to keep a word to my best friend Dilys Price OBE raising funds for the INCREDIBLE Touch Trust: https://www.youtube.com/watch?v=fa40ar86jxk
And I DID IT!
Our friendship grew, and I have helped Dilys find a literary agent, and she is working on his first book, and I’m endlessly proud of her and her continued work now in Japan and going global and for older generations in care homes :
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
THIS VIDEO Will Smith talking about the Law of Attraction
I had the honor to be asked by the Director of Llamau the formidable Frances Beecher to come and speak at City Hall in Cardiff on International Women’s day and while other people quoted Eleanor Roosevelt and Maya Angelo I quoted this speech by Will Smith word for word. Which followed a talk I gave about my parents getting seriously ill while I set up my company and charities and children we had supported on their campaigns such as For Luca. I also gave everyone a gratitude rock (From the book the secret by Rhondda Byrne). I told them every morning when they woke up to hold the stone and think out loud about all the things they were grateful for and if they couldn’t think of anything … they had their hands and legs, they have their eyes they can see, their ears they can hear, their friends they can hug… the air they can breathe, another day to make a difference to someone else….
To this day I still get people messaging me about their gratitude rock and all the fantastic things that had happened since.
What are your “5 things I wish someone told me before I started my company” and why? Please share a story or example for each.
YOUR INSTINCT IS EVERYTHING that little voice inside always knows best
Your lawyer, your accountant/ bookkeeper and your bank manager should be the best friends you can find
Say NO more than you ever say yes
Look at varied and diverse income streams 7 is the magic number
The most successful people have to have the most difficult conversations
Extra bonus – Fast growth should only be built on solid ground the people you have around you are everything
Extra bonus – Remove any toxic relationships from your life both personal or professional as these are drains and have a massive impact on your future success. If something feels off it usually is, trust your instinct!
You are a person of significant influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
I would do a programme so that young people visited old peoples homes weekly and could bring pets in. I would encourage them to go into care homes, and Dilys Price OBE Laban-based prescriptive awakening programme (inspired by her Touch Trust Program) of dance and movement would go into care homes for the elderly and for those profoundly disabled worldwide.
I would encourage a system in education from a young age at pre-school that was based around a daily good deed and compassion for someone in need. Those children would share what they had done each day as part of their morning reception.
I would encourage the two things we have lost in life and can’t buy back the commodity of time and community to be set as importance for millennials and 30-40-year-old groups. So that we embrace and support each other and our neighbors outside of social media that we lose the need to compare showreels on social media and instead start meeting in supportive groups and rebuilding what community really means. I would encourage a blackout day once a fortnight from social media where these groups meet and do not post or share but just be together to improve mental health and so people can build real relationships and not judge people based on superficial things that aren’t really important. Perhaps a local project where people team up to help local families in need or rebuild schools and playgrounds on this day. Or simply have coffee and cake and talk. I know how controversial for a digital marketer to state the importance of just being together. I did the Dalai Lama trek last year, and for me, it was a mighty spiritual awakening, and this has brought me to my most recent personal project where I’m starting to write books… children’s books like no others out there… watch this space!
How can our readers follow you on social media?
Instagram : https://www.instagram.com/SianGunney/
For business :
Twitter : https://twitter.com/SGC_Digital
Email any enquiries to [email protected]
This was very inspiring. Thank you so much for joining us!
How Marco Cabrera Created a 6 figure Real Estate Empire in Less Than a Year
All his life, Marco Cabrera has been an entrepreneur at heart. Ever since he was a little boy, Marco Cabrera’s mind was business oriented. He learned from a tender age to take advantage of every presenting opportunity to make some money. At some point in his childhood, he made money from his mother’s friends by offering to paint their nails for $5. When 7-year-old Marco knew that her mom’s friends used to get paid on Fridays, he realized it would not be difficult to get $5 from each of them by doing their nails on Saturdays when they came over to their house.
To Marco’s parents, that might have just been their kid passing time while making a few bucks to buy candy with. To Marco, however, this was the beginning of a long journey into the corporate world. It was never going to be an easy journey, especially considering that business is full of risks and an uncertain future. There was much learning to do, and Marco was ready to go all in on the lessons life was going to teach him.
Believing in Himself and Learning From His Mistakes
True to his nature as a serial entrepreneur, Marco Cabrera worked hard to the extent of setting up 5 businesses. Like any other risk-taker out there, he knew there was a chance that a few or none of the businesses would grow into huge enterprises. Even so, he was not about to stop dreaming, and most importantly, taking action.
In his own words, Marco says, “Some of the companies did better than others, but what mattered most to me was taking action, believing in myself and learning from my mistakes.” One such mistake he made was backing down from his dreams. Instead of pushing through with his dream of becoming the entrepreneur he was born to be, he ended up being employed. Though he was still making a sizeable income from two of his best-performing businesses, he wanted something more for himself, his wife, and two kids.
From Stable to Uncomfortable
Marco Cabrera might have secured a ‘stable’ job six years ago, but to him, it was the same as having given up on the dream of greatness. He wanted a life higher and beyond the corporate cubicles, he had found himself in. Marco says, “I felt like I had thrown in the towel on my dreams, and was now settling. I knew something was not right.” The discomfort he felt being in the corporate cubicles then bred the determination to leave it all for something else. He realized it was not all about the money, but about fulfillment. Then came the tall and thick wall separating him from leaping onto his destiny – fear. Marco’s vision had been somewhat blurred by the confines of the corporate job that he was terrified about failing if he dared trying reaching for his dreams. Marco Cabrera, however, knew that something had to give, and it surely did.
Building a Fresh Relationship With God
Having lacked the strength in him to move forward, Marco looked to God for help. He started working on his relationship with God. That is how he found the confidence, faith and drive to get to where he had always wanted to be, where he was supposed to be. He confesses, “Through Jesus Christ, I have been able to get clarity and a new focus in my life, family, and business.” During his time growing in Christ, Marco attended a seminar where he met a distinguished real estate investor, who later became his mentor. Before long, Marco, through his mentor’s coaching, was able to finally create a six-figure real estate business. Marco Cabrera finally saw and lived the reality of his lifelong dream, and it all happened within a year.
Unlike many who give up on their visions, Marco Cabrera did not. He finally quit his corporate job to fully become a real estate investor. Today, he closes deals worth hundreds of thousands of dollars every month without prior experience of having ever been in the real estate industry. So, what is stopping you from pursuing your dreams? Are you stuck in some corporate cubicle feeling sorry about yourself? Don’t let life beat you down. Like Marco, you can find help in Jesus and finally see the realization of your dreams.
5 Things Photographers Need to Know By Jaime Flores
Jaime Flores is a photographer based in the Pacific Northwest (PNW). He is best known for his portraits but also does a variety of different types of photography. In just a span of a year, he grew his two instagram accounts to have 10x more followers than he had we started. Before photography, Jaime was going to college with no real idea of what he wanted to do for a career. After receiving his Associate’s degree with an emphasis in business, Jaime decided not to continue school and look for something new to pursue in life. He bought his first camera in April of 2018 and quickly gained the knowledge needed in order to be commercially successful in his hometown.
At first his focus was only portraits but later on he began doing product photography, events, landscapes and more. In May of 2019 he started his own Media company called Digital Trends Media. The company provides photography, videography, graphic design, and social media management services. Jaime hopes to inspire and help others find skills that are needed in today’s world driven by social media.
1. Carry your camera at all times
It’s actually really important to always have your camera with you. Pretty often, people get curious and will ask you: “Are you a photographer?” or “What kind of camera do you have?”. Use that as a chance to show them your work and/or hand them a business card (you should always have some). Take your camera everywhere you go and learn to take candid photos of people out in the city, take pictures of your food/drinks, take pictures of nature, etc. This seems pointless but people are willing to buy print versions of those types of photography. Expand your skillset beyond portraits.
2. Leverage your personality
Don’t rely solely on your work to catch the attention of potential clients. Your work will only get you so far but you have to be willing to put your personality out there as well. If you take a look at some of the most successful and well known photographers, you’ll notice that they not only take amazing pictures but they also have huge personalities. People love to see what the person behind the camera is like.
3. Make your photography stand out
Editing is crucial, spend lots of time learning new editing techniques. Also, when shooting portraits, take your time and really analyze backgrounds. Take pictures from numerous angles to give your pictures unique perspectives. Combine a unique editing style with new angles/ideas, and you will gain popularity.
4. Youtube is your best friend
A question I get asked all the time is: “How can I get better at taking pictures?” My answer is always Youtube and practice. Of course you can pay to attend seminars and pay for online photography courses, but to me that’s all unnecessary. All the information you need can be found on YouTube for FREE. At least that’s how I learned everything I know.
5. Cameras don’t do the work for you
A common misconception that people tend to have is that having a good camera is all it takes to be a good photographer. Nowadays an iPhone camera is the best camera to use as a beginner. Anyone can buy the most expensive camera but it takes knowledge about camera settings in order to take the best pictures, as well as good editing skills.
There are 4 Ways to have Fun All Summer Long
Three Connecticut friends transformed a dream into a booming business. While watching sports one night, something sparked their creativity and they realized that there was a gap in the sports industry. After conducting additional research, they found that they truly had an original idea, so they came together and created the blueprint for their game, and within a year, a prototype was born! Now there is a new way to enjoy summer sports whether you’re on a beach, at a picnic, gym, or park. This four- way intersecting volleyball net has all the fun of a traditional volleyball game but with a unique twist and a brand-new set of game rules.
The World’s First 4-Way Volley Ball Net
Chris Meade, the co-founder of CrossNet recounts the journey of creating the world’s first 4-way volleyball net when the idea was only in its infancy. “A prototype that was created and tested on a beach in the summer of 2018 gained lots of attention. It went from the four of us playing and having a good time to 25 people waiting in line and me not even getting to play my own game at the beach. As soon as that happen, we knew we had a great game.”
Success Doesn’t Happen Overnight
In most cases, success doesn’t happen overnight, and this was definitely the case for the Connecticut trio, they attribute their success to creating a clear set of game rules for their users, implementing strong branding techniques, and utilizing social media to build brand awareness and outreach. “We were three kids from a farming town in Connecticut. We had an idea and we were able to make it come to life, and now we’re being played in over 500 gym classes across the world. You can also find their products in some of the world’s top retail stores like Walmart, Target, Academy Sports and Outdoors, Amazon, and many more.
Meade enjoys the life that entrepreneurship has awarded him. Since the business has taken off, he’s able to reclaim his time, energy, and life back. When asked how has entrepreneurship improved his life, he had this to say: “I have more flexibility! “Nothing is worse than going to a job everyday and working for somebody to improve their business. Everyday I wake up and ‘think how do I improve my business?’ Which is a direct impact on my life and the life that I live.”
Changing the Game of Outdoor Sports
Meade is proud of the success and attention that the CrossNet game has gained since it’s release in June 2017, he also mentions that the sports industry has plenty room for innovation, yet, despite the passing of time, the industry lacks fresh innovation, until now! “The outdoor game and sports market is a very boring industry, and I mean that in the sense that no innovative outdoor game products really came out to the market. Our parents and their friends have been playing corn hold, Frisbee, and basketball outside for the last 100 years. There’s only so many times [that a new outdoor game is developed] and becomes a game changer, and we’ve brought in a four-way volleyball net, four-square combined, and a new game of CrossNet.”
CrossNet Brings Value to Players
CrossNet is a unique game that brings value to anyone who is willing to take part in the sport. Families can enjoy this game at a picnic, or at the beach. Physical education instructors can use this game as a pre-workout tool or as a fun workout for students. Even professional athletes can find ways to enjoy this game. Its versatility and easy game rules makes this a suitable activity for anyone to enjoy. Meade says “Leisure players can now play volleyball in a one-on-one setting. Children and young adults who are looking to learn the basic skills of volleyball can now play with select friends. It’s also a great warm-up and skill and development tool as well.
Here’s to the Future!
Chris Meade is a young 26-year-old who has successfully traversed the world of business and entrepreneurship. Together, him and his friends were able to take an idea, and turn it into profit. As a piece of advice to young aspiring entrepreneurs, he says “Have a concrete idea and run it by your peers. Don’t give up! It’s been over two years in the making and we went from a company that celebrated one sale a day, to now making the news in Minnesota were sport anchors are taking our game out of the box and showing the entire state of Minnesota.”
For business inquiries and questions, Chris Meade can be reached at [email protected].
Interviews3 weeks ago
7 Skills Poker Taught Me for Life Success
Entrepreneurship3 weeks ago
Sam Bakhtiar On His Way To A Quarter Billion
Interviews1 week ago
A Quarter Million in First Year of Business; This is Jordan Platten
Entrepreneurship4 weeks ago
Hector Gonzalez suggests why attractive messaging and copywriting is important for business
Entrepreneurship3 weeks ago
John Danes – Expelled From High School To Serial Entrepreneur
Entrepreneurship3 days ago
Tony Pec also known as “The Godfather of Instagram”
Entrepreneurship3 weeks ago
Interview With Serial Entrepreneur, Business Coach, Social Media Consultant & Marketing Specialist Rio Osorio
Interviews4 weeks ago
How Agostino Marengo Helps Millennials to grow and build the Future of Business