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Jeremy Haynes – Scaling Megalodon Marketing to a Top Digital Agency in the World

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Recently, I had the pleasure of sitting down with Jeremy Haynes for an interview. Jeremy owns Megalodon Marketing, which is one of the top Digital Marketing Agencies in the World. He has worked with Personal Brands like Dan Lok, Garret White, and many more. I asked him about scaling his agency, how he got started, and for his best tips and tricks.

  • Jeremy, what does your company do?

 

 

Jeremy Haynes: I have two companies that I actively run. Megalodon Marketing is my marketing agency I’ve run the last few years, and we focus on scaling the world’s largest personality brands. We help take these entrepreneurs to 6 or 7 figures monthly selling different information products.

 

My second business I actively run is Jeremy, INC. That business acts as an umbrella to all of my mentoring programs and events. Currently, I help over 1,900+ paid students with starting and scaling a marketing agency, digital marketing, and personal branding.

 

 

  • How did you choose digital marketing?

 

 

Jeremy Haynes: This might sound cheesy, but digital marketing chose me. I was selling phones in Costco down in Miami Beach, and this guy who I sold a phone to offered me a job as his head of marketing. He had confidence in me that I could learn fast, and that I likely knew social media more than him. All of the responsibilities of a digital marketer were thrust upon me to figure out and I welcomed the opportunity with open arms. That later led me to getting recruited by a prominent sales trainer and mentor named Grant Cardone, which later helped me get into entrepreneurship full time.

 

 

  • What made you choose Personal Branding as your niche? Did you start your agency only focused on that niche?

 

 

Jeremy Haynes: I’ve tried a few other industries, and didn’t find the same level of fulfillment I get helping personal brands. When we help a personal brand get more clients and customers, we’re selling transitions, skills, and outcomes.

 

There’s nothing better than getting feedback from thousands of customers telling you their lives are infinitely better from an investment into a course, event, or mentoring package that you helped get into their hands.

 

 

  • How have you leveraged Personal Branding for yourself?

 

 

Jeremy Haynes: Absolutely! I’ve managed to teach in 3 different Tai Lopez Programs, a Mentor Box program without being an author, have trained over 1,900+ paid students, impacted hundreds of thousands through content and press, have scaled a marketing agency to over 7 figures yearly all through my personal brand.

 

It’s natural human behavior to connect to other humans who you have commonality with or can get value from. People have a different and unnatural behavior when attempting to communicate with a company.

 

As a simple example, look at human behavior when they call a corporation to complain versus the behavior of bringing a problem to the attention of one singular person’s attention. The person who calls McDonalds and complains about their order treats the rep with less respect typically, because talking to a company is interpreted different mentally. It doesn’t feel like the same accountability model we have when communicating to someone on a one to one level.

 

 

  • Best tips for a beginner agency owner?

 

 

Jeremy Haynes: Focus on results that help businesses make more money, do not focus on time and effort intensive services.

 

I’ve sold it all, funnels, advertising, marketing automation, chat bots, social media management, graphic design, web development, video services, etc. At one point I had 27 staff and 3 offices here in the USA.

 

The lessons I consistently learned the hard way, were that clients did not respect our time or effort, they respected results. Even if we set expectations several times throughout the relationship that you can’t make money until we get xyz done first, the client always only cared about the results, nothing else.

 

So that’s what we started selling, for more money and with less staff, less time, and less overhead. We started only taking the highest revenue driven actions, and didn’t bother with anything else. This changed the game for my agency! We realized that if something took us an hour, but produced massive ROI for the client, they could care less if we only worked an hour for the month.

 

We had to overcome the employee conditioning that more time invested and more hard work does not equal achievement and results.

 

 

  • Top 3 Personal Branding tips?

 

 

Jeremy Haynes: Content is content, and ads are ads, do not confuse the two. Most personal brands will make call to actions in their content, or will add links to their posts not knowing that significantly reduces the organic reach of the post.

 

Content should be strategically created, because all social interaction is now retargetable. This is the modern day email marketing, and the segmented lists are in the Facebooks Ads Manager labeled as ‘Audiences’.

 

If you learn to apply psychology into your content, like managing to establish the authority bias, curiosity bias and social proof in your first piece of content you show an ideal future customer who doesn’t know you yet, you’ll be lightyears ahead of other person brands. Most of the marketers and advertisers in the personal brand game go straight for the pitch, which disrespects people in the sales process. The key is to show your ideal buyers content in a strategic sequence first, and then move them into your direct response ads.

 

 

  • What are your 3 core principles?

 

 

Jeremy Haynes: Low time commitment, low responsponsibility and high profitability for both myself and the client.

 

These core values keep me focused on the highest revenue driven actions and the most impactful actions for myself and others in any situation.

 

In a world full of others who rob you and your time and consume your energy, I’m thinking like an engineer solely focused on efficient results. How can I put the least input in, and produce the most output.

 

This thinking goes into everything, including ad spend for clients as an example. How can we spend the least and make the most?

 

Or for my students, how can they invest in my course and put the least amount of time and effort in to get the most results compared to other investments?

 

 

  • What makes Megalodon Marketing different?

 

 

Jeremy Haynes: Our long list of previous wins and losses and our depth of applied knowledge in the Personal Brand industry. We’ve managed to produce some significant results for clients over the years, and we’re always excited to help the next personal brand we work with to get to 7 figures monthly while impacting millions around the world.

 

 

  • What are your future plans?

 

 

Jeremy Haynes: I’d love to get even more results for my students and clients while expanding my own personal brand. Impacting people and expanding their potential has become a main focus for me, you don’t know what you don’t know, and that can kill you or seriously limit your opportunities!

John Danes is a 19 Year Old Entrepreneur from Nashville, Tennessee. After being expelled from high school, John went on to start reselling rare sneakers and clothing. Not only did he see success in business, but he learned many lessons along the way. Now, he is the CEO of 99MEDIA, which is a top digital marketing company in Nashville. He is also the host of top 100 business podcast, The No Excuses Show, where he has interviewed millionaires and influencers all over the world.

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Editorial

Kevin Sacchi – The Young Social Media Superstar

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Kevin Sacchi

Born in 1999, in the city of Crema in Italy, Kevin Sacchi has attained success faster than many of his contemporary counterparts. From being bullied as a child to being awarded the Italian Martial Artist in the year 2015, he has come a long way in overcoming his fears, fighting back and making an impact. He was always fascinated by the crazy world of entertainment and as a result, he worked as a stuntman in many movies. That bought him closer to understand the industry and soon he decided to become a brand himself. He began by opening accounts on Instagram, 21. Buttons and Triller and started posting his pics and in no time he was a social media sensation. Followed by more than 1.1 million fans worldwide he is loved and revered by his fans.

Kevin Sacchi – The Little Steps to Success

Born to Italian parents, Enrico Sacchi and Barbara Dondoni, Kevin belongs to a simple family with basic Italian principles. He has a younger sibling named Derek Sacchi. His parents are freelancers and that his how perhaps the idea of doing things by himself to make money was not too alien to him. His computer science degree helped him with the required knowledge to set him up professionally in the social networking space and his Informatics School lessons helped him to learn his basic lessons in digital marketing. He initially set up his YouTube channel and posted some videos which he had to archive owing to some reasons better known to him.

But he never quit trying and he rose to instant fame when he embraced the fantastic world of the social network. He became very popular and was soon placed amongst the top few Influencers in the country. Along with his fan base on Instagram, he gained a lot of fans on other platforms such as 21. Buttons and Triller. Owing to his massive success and popularity, Triller declared him as the official ambassador for Triller in Italy. Currently, he is, in fact, one of the high ranking Triller users worldwide. His glaring and immense popularity is only increasing every day.

Kevin Sacchi

Kevin Sacchi – The Commendable Work

Kevin is currently engaged in a lot of projects involving brand and social media management. His popularity makes him one of the most in-demand brand influencers and managers in Italy. His current projects involve managing the branding and image of several big companies, brands, restaurants, shops, etc. His meticulous way of planning and proven resourcefulness makes him one of the best in the business. Apart from this, he has been involved in projects with renowned brands such as Adidas, Nike, Rolex, and Supreme and the list is unending. With every passing day, his scope and areas of work are only getting bigger and better.

Kevin Sacchi – Outstanding Accomplishments

You are never too old to find success. Kevin’s success story proves that you are never too young either. With many feathers to his cap, he has achieved quite a lot for a boy of his age. Kevin had learned and mastered martial arts and was named “The Italian Martial Artist” for the year 2015. He has been constantly working hard with his clients being involved in various projects and finally, the real ones came through this year, i.e. in the year 2019. He was conferred with “The Best Italian Social Media Manager” award for his exemplary and impeccable social media management record. One unique and the first of its kind award to his name that he received this year is “The first INKFLUENCER in the World” award. 

Apart from all that he has appeared in many publications which included the Italian magazine Panini. He has made a couple of YouTube videos to his credit that was directed by Fabio Rovazzi. His best accomplishment is the fact that despite being involved with so much work he still finds time to come on social media and be amidst his fans. 

But for Kevin, given his perseverance and hard work, this is just the beginning of a massive success story in the making. 

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Achieving Success And Overcoming Obstacles In The Modern Entrepreneurial Industry; The Rio Osorio Way!

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As Entrepreneurs, we face obstacles and setbacks that seem impossible to overcome. The good thing about this is that each time, we often come out better off in the end than we were at the start. Yes, I won’t lie. Entrepreneurship is totally different from what society portrays. 

Every day, entrepreneurs are subjugated by their fears, inconsistencies, and losses; but what most individuals tend to forget is that failure is the condiment of their success. 

Amongst these entrepreneurs is brand strategist Rio Osorio. Widely Known as The Hustle Mentor, Rio is an entrepreneur who’s risen above his failures by putting in outrageous amounts of hard work to perfect his craft, and building long-lasting relationships with partners by providing more value than he receives. 

Some time ago, I had the opportunity to discuss entrepreneurship with Rio; he reveals the principles he applied to attain his level of success. These principles transformed his life and can change yours too.

Principles of Business Success

1.Loyalty

Loyalty is something that’s lacking in the entrepreneurial society today. Rio explains that a lot of entrepreneurs chase cheques, are selfish and don’t bother about the end goals of their clients.

Most successful businesses today are obsessed with making sure their customers achieve their goals. Essentially, they put the customer first before any other thing! This is a mantra that shouldn’t be overlooked when running a business.

2.Continuous learning 

They say that the average CEO reads a total of 54 books every year. This habit might seem overkill, but I guarantee you it’s not. Business owners have to observe this habit to flow with current industry trends.

Staying conscious of what’s happening in the corporate world is crucial to running a thriving business and setting the standard for excellence in your field.

Continuous learning, as some might call it, has given Rio a competitive edge in business, and he shares that this is one of the key factors contributing to his success in business.

3. Mentorship

Starting a business is a daunting task for many. You’ll face opposition from loved ones, pressure from the competition, time restraints, and a host of other obstacles.

At the start of his entrepreneurial journey, Rio faced most of these challenges. He overcame them by seeking out mentors who guided him through every one of those problems. 

Not only is this an easier alternative to figuring things out yourself, but it’s also a way to shorten the path to success.  Don’t get me wrong, the road to success is treacherous, but having the right people to hold your hand can make the journey less challenging.

Try not to be the smartest person in the room- Michael Dell of Dell Technologies.

Handling the Stress of Being an Entrepreneur

1.Disconnect

There are some days when we feel like our world is coming down on us, and for those of us whose businesses operate mostly online, the effect of this is triple-fold.

The endless messages from clients, problems sprouting from every corner, and the need to over-deliver can be overwhelming. When you notice your stress levels picking up, Rio recommends you take some time off work; you could call it a work detox. 

Start by switching off your phone and any other device that might bring in disturbances from clients and team members. This will significantly reduce your stress levels, and in a day or two, you would be back to your healthy self.

2.Friends and family

Mental health is another overlooked aspect of entrepreneurship. We often engross ourselves with work and forget that human beings are social animals; we can’t stay alone forever. 

Rio shares with us that spending time with our loved ones is also a great way to disconnect from all the noise. Little things like hanging out with friends, going to a baseball game, or even watching a movie can mean the difference between you having a mental breaking or building a successful business.

Facing Fears

Uncertainty is a common trait all entrepreneurs possess. We see ourselves asking questions like, ” What if the client doesn’t accept my offer?”Are my services not good enough? Should I fire this team member? Will I break even this quarter?

The questions are endless, and we often find ourselves getting caught up in answering them. This uncertainty is the primary reason most individuals don’t venture into entrepreneurship. 

Why would you leave a secure job to start a business you’re not sure would see the light of day? After years of being in the business, Rio affirms that there is nothing as rewarding as being an entrepreneur. 

Yes! The tasks at hand might seem impossible, and your efforts might look silly, but if you’re willing to put in an ample amount of work and provide enough value to your clients, you’ll uncover an endless stream of income no 9-5 job can guarantee.

At the end of our discussion, Rio spoke about the chances he didn’t take when he was younger; he shared a few words of advice to anyone who’s just starting their journey.

This is what he said;

Entrepreneurship requires you to do things that would make you feel uncomfortable. You’ll have to learn to leave your comfort zone.

I understand your fears, but you have to realize that you’ll miss every shot you don’t take. So instead of sitting and whining about the opportunities you missed, I suggest you do it scared, deal with the fear and go for it! 

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Achieving Success As a Student Entrepreneur, The Robert Carpenter Way.

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Robert Carpenter is a San Diego State University senior who’s set his sights on transforming the online educational system.

In this article, Robert shares insight on how he’s overcome obstacles, handled stress and sparked motivation for his cause.

Overcoming Obstacles.

Students are put in a lot of stressful conditions – tests, project deadlines, and lots of late nights. Most of these obstacles can cause a student to give up along the way.

Robert faces these problems too, and he’s come up with a few ways to help you out with them.

The first would be seeking help. Look for students who are more conversant with a subject than you are and provide value to them. Help them out with school work, work with them on projects, and make friends with them.

Eventually, they will help you out with whatever challenges your facing in a particular course or subject. 

The second thing Robert recommends is adequate planning. If you draw up plans to achieve your goals, they’ll be much easier to accomplish. 

With this in mind, you can section your day, for example, early mornings will be for self-development, the day will be for schoolwork, and the evenings will be for study.

Robert uses this technique and has achieved great success with them. He’s more focused and gets his work done faster.

Avoiding burnout & Sparking Motivation

Burnout is something all students go through. Burnout is a state of physical and mental fatigue caused by presenting our bodies with too much workload. 

Seldomly, Robert experiences burnout. When he does experience it, he takes a long break and uses that time to reflect on his goals in life. This helps puts things into perspective and gives him a sudden burst of motivation to complete whatever task he set out to do.

Grooming Successful habits

What’s the one thing that most successful people do? They improve themselves in various aspects of their lives. 

According to Robert, students who are striving for success should take self-development seriously. Every day, Robert ensures that he spends at least 3 hours, perfecting his math skills. 

Robert explains that consistency is critical, take, for example, someone who wants to run a marathon. A single day at the tracks won’t increase his or her stamina. Actual transformations come from multiple days, weeks, or months of hard work, consistency, and training. 

The same can be said for students, if you spend time on perfecting your craft, you’re guaranteed success.

In recent times, Robert plans to launch his education platform with his fellow teammates and transform the current online learning platform. 

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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