Did you know that 77% of all realtors use social media as a tool for generating business? Out of this number, 97% use Facebook, 59% LinkedIn, and 39% Instagram (according to the National Association of Realtors for 2018). If you haven’t guessed it yet, I will tell you where I am headed with this – social media is the way to go if you want to upscale your real estate business this year.
The only issue is you don’t know how to leverage the various social media platforms to benefit your business. Jonathan Hawkins was like you just four years ago. Only this time, he did not just sit and wonder. Instead, he dedicated his time and money to master the art of using social media to reach unimaginable levels in lead generation and conversions. It is a good thing that he decided to do so, because after he cracked the code’, he created The Hashtag Agent – the solution to your questions about how you can leverage social media for your business.
We know you cannot wait to go to The Hashtag Agent to learn all about the training, but let us first treat you to Five Ingenious Tips from Jonathan Hawkins to Leverage Social Media for the Real Estate Industry.
- Strategize First
Do you know why many agents produce great content but nothing fruitful thereafter? They simply fail to produce any business. Why is that? Jonathan Hawkins says the problem is the lack of strategy. According to him, if you don’t have a strategy, you cannot expect results. Jonathan says, “No strategy, no tracking, no goals, no reward.” When you have chosen social media as your greatest tool to generate business, there are no two ways about it – you’ve got to strategize. Obviously, if there aren’t any specific goals you need to achieve, you won’t make even the least action to get where you should be. The best plans are laid out plans. What are your social media goals? Are they written out? Do you track your progress?
- Build Relationships and Stop Chasing Leads
As a realtor, there comes a time in business when you have to stop and look behind you. Look at your list of followers. Do you know what you will see? This is not a guess. You will find there are (hopefully) people who have interacted with you in some way, but you didn’t respond. Now that is the gateway to your big break. Jonathan Hawkins says, “Stop chasing leads and start focusing on relationships.” While you are busy looking for leads, you are actually using twice as much energy, resources, and life that it would take to get as many friends and family. Family, friends and your sphere make business and life complement each other in the most dramatic and profitable way. How many comments do you respond to? How many of your followers know who you really are, what you love, and that extra thing you can do for them to impact their lives in a personal way? Such are the things that count. Your personal interactions will attract organic business. These are the same people who will bring in referrals, turn into raving fans and they will do it for free!
- Sometimes You Have to Take a Risk If You Want Great Things to Happen
There is tons of information flooding the real estate industry when it comes to social media. So what is the issue? If you haven’t noticed it yet, most? gurus’ and? experts’ have never sold a house before. They have never experienced an escrow canceling when waiting to pay their credit card bill — that is already late. Most talk about theory and leave the practicality of things to those who take risks. Even now, the majority of realtors create a lot of noise on social media, which leaves agents having to find out the info for themselves, spend too much time trying to figure out if something will work or not, and all the stress in between. That’s why Jonathan Hawkins created The Hashtag Agent to take the guesswork out of your social media strategy. He says, “I created The Hashtag Agent to be a single source of information specifically and exclusively to the real estate industry. That is also why the team I work with is in the real estate industry. We’ve been there. We know what works. We want to break through the noise by simplifying the most advanced processes for you to implement immediately.
- Draw Inspiration from Deep Within
I wasn’t surprised when Jonathan said, “If you have to Google what to post on social media, you’re doing it wrong.” You can never underestimate the value of speaking your voice. It has nothing to do with creativity, but instead, it has everything to do with letting your heart speak out. Learn to be authentic and letting it all come out in a way that can inspire someone – not everyone, just one person. When you post something, see it as speaking to one individual, as that is the same way each of your followers or guests read the post. If you are for everyone, you are for no one.
- You Cannot Do Everything Alone
Don’t waste years trying to do everything on your own. When I asked Jonathan Hawkins about his journey, he told me, “It took me four years to get where I am at today on social media, and I’d like to think technology is second nature to me since I was an Army Intelligence officer.” What does that mean, apart from the fact that your time is best spent when you are doing money producing activities? In this instance, selling homes. Rather than trying to figure everything out on your own, you need a coach to cut through the noise, tell you what to do, how to do it and help you leverage social media to grow your business and life. That coach, my friends, is Jonathan Hawkins, and if it isn’t, he will tell you so. He wants to work with people who want to work with him and make a difference, not just for personal accolades, but to make a monumental transformation on how consumers view the real estate professional.
We will stop here, but you won’t (we sincerely hope you won’t). Take some time to pore through The Hashtag Agent. For now, we leave you with Jonathan Hawkins’s trademark, “Who You Hire Truly Matters”.™?
Derek Hurtado – Building a Vacation Rental Business
Recently, I sat down with Derek Hurtado for an interview. Derek is a social media influencer and owns a vacation rental company. We talked about his business model, how it works, and much more.
- Hey Derek, what is the basic rundown of the Airbnb Business Model?
Derek: Our model tends to differ from the conventional by providing both a higher ROI and better quality tenants. To build out a luxury brand of vacation rentals, location is key! Our first step involves researching popular markets both on a city level and a zip code level. This allows us to use data from our research to best predict profitable properties. Once we have narrowed in on our location, we investigate which available properties will perform to our standards. We create an analysis of our predicted revenue and compare that to the overall expenses. Did I mention we don’t buy our properties? We are looking for 12-month rental properties where we sign a lease and usually pay a month or two upfront to appease the landlord. After that, we begin furnishing, decorating and stocking the unit to be staged for guests! Then we are ready to go live! As guests arrive and cycle through our property, we have cleaning and guest correspondence semi-automated. This removes the need to ever be on the location of properties and reduces our admin duties to only 10 hours a week!
- Where did you discover the business model, and how did you start?
Derek: Vacation rentals have been around for decades! It is only recently that technology has been booming in this industry. This has allowed a big increase in creating monthly cash flow. As we grow our businesses and long term investments.. cash flow becomes ever more necessary. My business partner had millions of dollars in equity on real estate projects, yet that equity doesn’t pay the bills. This business model initially allows a consistent cash flow for those working on long term projects which is our exact case. As we get into bigger markets like resorts and commercial real resale projects, AirBnB allows us to get our bills paid and cash flow to spend each month!
- What is the ideal rental?
Derek: The biggest fear of new Airbnb hosts are the nightmare guests. About 90% of bad guests can be avoided by the ideal rental and its setup. We look specifically for higher-end rentals that allow us to bring in high-income business guests or families. When you are dealing with higher income guests, they tend to be more respectful and tidy. Even offering a printer in the property will attract business guests. Those are the guests we are trying to build long term relationships with.
- You own a social media agency, Pivotal Point. How have you leveraged social media to grow your rental business?
Derek: A great benefit of building your brand online is to create new connections. Although Airbnb is a completely different industry, human networking and connections are important no matter what space. Being able to leverage my brand, I have made deals and setup potential investors for scaling the rental business. Applying branding strategies to the properties will promote community and clarity on who we serve. Which are high-income business owners and their families.
- What is an ideal rental location?
Derek: Recently most people are afraid to jump in with all these regulations and potential laws banning properties. Truth is that there are only a few cities that are strict on their policies. Just search on Airbnb for a location you are interested in and you can see 1000s of results that show up. Any place that has high traffic for travelers is ideal.
- What are your plans with your business?
Derek: We are going to rapidly scale our AirBnB unit numbers to the 100s soon. As well as build out our new management agency that will take care of the property owner’s units that are suffering. We will take on management for a small fee and improve their revenue, sparing them the time!
Learn To Sit Back And Observe, Not Everything Needs A Reaction With Mitch London
What’s your backstory?
I’m Mitch London and I am Wilderness Expert and a Lover of Jesus. I help men gain clarity in their purpose, grow in their leadership and walk in their God given Identity by slaying the giants of self-doubt, limiting belief systems and removing false ideas about their identity.
I excelled in just about every area in life. Had a great marriage, wonderful kids, ascended to the top in just about every career I had……but it was empty. I was chasing a “task” and calling it a purpose. It wasn’t until I focused in on my Identity that things really opened up. My business quadrupled, marriage has never been better. I’m living life in a way that best suits me.
After years in the corporate world and feeling the pull of Entrepreneurship I successfully built a location independent 6 figure marketing agency. Giving me the option to live life with purpose and intentionality. As a Sales and Marketing Innovator, I have over 15 years’ experience in Sales & Marketing as well as 10+ years in a coaching/mentor capacity.
I have taken my love for the outdoors and knowledge of entrepreneurship, business and leadership and combined them to create a platform for men to breakthrough self-doubt, limiting beliefs and to finally face the giants on their path to success and truly excel in life, family and business.
What made you decide to choose this career path?
I have always had a passion for the outdoors and the transformative power of being in the wilderness. I have seen so many men struggling to find their purpose and calling in life but the day to day noise is too overwhelming and deafening to be able to quiet the mind enough to seek direction. Knowing that I can help guide and encourage men to find their calling and purpose in life drives me. It creates a ripple effect in the family and community.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
Yes, thinking that “swag” is helping to build your business. And the promotional materials are needed even before you have a business developed. Promoting something that doesn’t really exist yet is just a waste of money…lol Ordering t-shirts and stickers makes you feel like a real business until you realize that’s the only thing your customers have to purchase from you.
What do you think makes your company/personal brand stand out?
The combination of breakthrough and mindset coaching that take place in the wilderness is a unique offering. By not only encouraging men but placing them in a location to make that transformation has been an incredible combination.
What’s a quote that you live by?
“Man is not looking for pleasure. He is looking for meaning. When he can’t find meaning he drugs himself with pleasure.” – Viktor Frankl
Here’s How Companies Can Eliminate Dead Stock with Print on Demand Vs the Traditional Route
It is no secret that many companies have at one point in running business dealt with a dead stock problem. You have goods stored that are no longer being bought. When you have dead stock, the business will most likely suffer a reduced cash flow that might have gone into more meaningful use. Dead stock also uses up precious storage space and other expenses that tag along.
Not all companies, however, have had to deal with a dead stock problem.
Teelaunch, a print on demand fulfillment company is making it possible for its customers to completely do away with dead stock. As such, the company is saving clients up to 30 percent, money they would have previously had to spend on expenses related to bulk production, transportation and storage. The following article discusses the print on demand model and how it can help companies eliminate a dead stock problem.
How To Avoid Dead Stock With Print on Demand.
The most important benefit of print on demand is the elimination of product storage costs, inventory, and raw material. While the inventory of finished goods was considered an asset in the traditional production method, it is not the case with print on demand. The latter has changed the status quo and now inventory is simply referred to as dead investment, waste, or in the fairest description possible, unnecessarily incurring additional costs.
With print on demand, a company is able to create products quickly and put them up for sale in a very short time. You just need to have the design ready, and as a matter of fact, you can use one design for several products. Once you have adopted print on demand there will be nothing like holding an inventory. As such, the business enjoys low investment and even lower risk.
Design, Test, Sell, and Grow
Though critics have attempted to downplay print on demand by claiming that it is not as profitable as the traditional route, the former boasts of some unparalleled advantages.
Firstly, print on demand adds value to finished products due to its increased efficiency.
Secondly, the fact that you are not holding any inventory physically, it will be easier to add or remove products, test new ideas, and pivot business strategies.
Thirdly, testing a design or a product like print on demand companies do allows them to avoid making costly mistakes.
For instance, in the traditional method, a company would produce hundreds or thousands of products on a specific design, only to find out that they made a mistake in the process and now the products cannot go to the market.
With the print on demand model, however, such mistakes are almost unheard of. Once the first product is done, if it is not up to the client’s specifications, edits can be done on the spot thereby avoiding a massive loss or stored products without a buyer.
The print on demand model also allows the business to grow in terms of innovation. The reason behind this is that with customers always coming up with unique ideas for the products they want, the business can only steer in the right direction in terms of keeping up to date with the latest industry trends.
Eliminate The Traditional Guesswork
In the traditional bulk production model, companies had to invest lots of money in inventory management. There was always the need to accurately predict demand for a product, which in most cases ended up creating a dead stock problem for producers.
Companies that still invest in forecasting demand are no better than any other establishment applying pure guesswork in business. Forecasting involves too many variables that make the process all the more unsure and unreliable. Print on demand is a surer and less risky production method. Companies that choose print on demand over the traditional route don’t have to go through the trouble of projecting the future.
The key to avoiding dead stock in any business lies in first identifying the cause of ‘death’, and then monitoring and preventing future dead stock. The only sure way of hitting these two birds with one stone is to change from the traditional route to a print on demand model.
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