fbpx
Connect with us
GET YOUR TICKETS TO OUR NEXT DISRUPT MASTERMIND EVENT!

Editorial

What It Takes to Build a Business from $20 to $40 Million; The Case of Snow with Josh Elizetxe

Published

on

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun intended). Just the other day, I was scanning through some of my favorite Forbes articles and came across this particular one by Neil Patel. In his presentation, Patel observes that of all startups, only 10 percent survive. The article was published three years ago just when Josh was investing his first $20 into what is now a business worth more than $40 Million.

Looking back at Elizetxe’s journey, all I can say is that it takes more than just determination to build a business up from its infant days to sustaining it when it grows into a giant. In their article, The Top 20 Reasons Startups Fail, CB Insights found the top three reasons to be; not the right team (23%), ran out of cash (29%), and no market need (42%). While these reasons are valid, you’ve got to ask yourself some questions. What if you don’t have a team? What if you only have $20 to begin with or nothing at all? What if the market you are venturing into is totally concentrated by oligopolistic giants? 

These are just some of the questions Elizetxe asked himself when he was laying down the initial plans for what is now Snow Teeth Whitening. At the time, there was as much free and paid advice on how to grow a business as there is now. What Elizetxe didn’t know, which is what I am telling you now, is that very few people will let you in on what exactly they had to do to get to where they are. The difference between Elizetxe and them, however, is that Elizetxe will tell you exactly what he has done and how he built Snow from just $20 to $40 Million. 

Take Advantage of the Fourth Industrial Revolution

When Professor Klaus Schwab first coined the term Fourth Industrial Revolution, this is what he said of the opportunity presented to entrepreneurs by Industry 4.0 “The changes are so profound that, from the perspective of human history, there has never been a time of greater promise or potential peril. My concern, however, is that decision-makers are too often caught in traditional, linear (and non-disruptive) thinking or too absorbed by immediate concerns to think strategically about the forces of disruption and innovation shaping our future.” 

I couldn’t agree more with Mr. Schwab. That is why at Snow, Elizetxe knew that leveraging on the opportunity created by the technology of the connected devices would give Snow the leap needed not only to stay in business but also to compete with giants like Colgate. By launching their new teeth whitening system that has Bluetooth technology, a wireless mouthpiece, auto-shade detection, red light gum therapy, and much more, they were able to create a product that is in line with the technology that people want to be part of. 

Writing about lining up businesses with the Fourth Industrial Revolution on Forbes, Sean Hinton says, “One of the most immediate and impactful outcomes of technological evolution is the vast advancement in automation. Every day, more manual processes become automated, and as technology continues to accelerate, so will automation.” 

In whatever business you are in, there sure is an opportunity to slip in some form of automation. The best way to beat monopolistic and oligopolistic giants is not by grinding hard to outdo the competition. The trick, however, is in doing what they do differently and in a much better way. 

Disrupt the Common Market

No matter how much you consider your niche overcrowded, there has got to be somewhere for you in there. That is exactly what they did with Snow. Instead of concentrating on the general assumption that your industry is overcrowded, you must decide to create your own blue ocean within a vast and almost unsurvivable red ocean.

First, have a unique twist to your product or service. Second, employ a different and effective marketing strategy. To give you a practical example, Snow introduced a teeth whitening system with Bluetooth technology, a wireless mouthpiece, auto-shade detection, red light gum therapy, and much more. Snow then embarked on a journey to first serve celebrities with their ingenious product lineup. They knew that most people, including you, will listen to what important people say and take action. By getting a few popular people satisfied with our product, all we had to do is sit back and have them endorse Snow. 

Know the Right People and Get the Right People to Know You

If you didn’t know that who you know is as important as what you know, now you know. The fact that Elizetxe is an entrepreneur doesn’t mean that he had to come all the way by himself. From the very start, Elizetxe had mentors, peers, contacts, confidants, family, and friends. Borrowing from the fact that Elizetxe started out with just $20 clearly communicates that these people were not there to fund my initiative. Instead, they offered insights when Josh had to make tough decisions and support when everything seemed not to work out. However, before you can know the right people, you have to meet them, which brings us to the next point. Knowing the right people begins with meeting them the right way. Do not expect to meet the most instrumental business advisor on a late-night chat in your favorite social media platform. Take Elizetxe for instance. He has had to get on a plane just to have a 30-minute meeting with the right person to give his product an endorsement. That kind of sacrifice is actually backed by science. Here is proof that it works. In a study conducted by Great Business Schools, 95 percent of the people said that face-to-face meetings are essential for long term business relationships. Another important observation from the study was a general conclusion was that “people who got most results from their networking efforts participate more in ‘face-to-face’ casual contact networks.”  

Building a business from scratch is indeed an uphill task. However, the success that comes in the end is worth every bit of the struggle involved. Even if you do not have enough money to pull through, you can employ the insights I have shared in this article to reach unimaginable heights. Remember, to live the reality of your dreams, you have to wake up first.

 

Continue Reading
Comments

Editorial

Meet Anton Ortigas; ​one of 2019s top travel photography artist.

Published

on

Anton lives in the corporate world; he breathes the hustle and bustle of the concrete jungle. He seems like your average yuppie: finished his MBA, works a day job, dabbles in photography… if only they were that. Instead his Master’s degree in Entrepreneurship from Ateneo GSB is put to good use daily in his many roles: first, as one of the youngest Country Managers of an international company, second, as an owner of an f&b franchisor, and third, as a globetrotting Instagram influencer.

Anton is behind Cotecna Elite Philippines Inc., a leading third-party audit, training, testing, inspection, and certification (ATTIC) global provider dedicated to developing and employing Filipinos in different provinces so they can provide local companies with world-class assurance services. With a bustling professional workforce of more than 300 employees in the Philippines, Anton has certainly carved himself a top spot in a niche industry, and yet despite his success, you can still see him in action, always in pursuit of bettering himself and others around him. This is why they recently launched their capacity-building initiative The Cotecna Institute, a training facility providing technical and vocational education to further professionalize the industry. It also provides leadership and skills enhancement seminars available to the youth in partnership with various government agencies.

His passion for empowering people goes beyond the confines of skyscrapers and traffic jams, and this is seen in We The People Coffee and Tea Company, a homegrown farm-to-palate coffee shop with three branches in Manila that serves handcrafted specialty coffee made from locally sourced and roasted beans. It also features curated products from students and budding entrepreneurs, as well as art pieces from illustrators, writers, and photographers from metro south, including his pieces from his internet-famous IG @antonorts, with over 90,000 followers and counting. There you can see his travels around the globe, captured in their wonder with Anton’s unique take on lines, shapes, and colors. When asked how he can manage to find time to take such beautiful photos in his busy life, he answers: “Social media provides an escape – a means to find inspiration and breathing spaces in other realities.” It’s no wonder that he takes such poignant and inspired images.

Here are some questions I asked him:

How did you make a name for yourself in your industry?

By taking photos of unique things, creating moments through everyday life experiences

What obstacles did you face to get to where you are now? 

I was young when I started managing our family business. It was hard to improve our corporate culture in the beginning because more senior employees did not listen and were resistant to change.

How did you overcome these obstacles?

Lead by example and worked hard to get more clients. I implemented programs within the company that empowered our employees to make decisions and lead their teams independently. This infused in them a feeling of ownership and it leads to positive growth and unity amongst each other.

Continue Reading

Editorial

Why forex traders need to know the name Tyler Espitia

Published

on

Tyler Espitia has created a great living trading Stocks & Forex. He has helped thousands of regular people working a 9-5 become highly profitable trading in the markets. Tyler is known for turning $5000 into over $250,000, trading & helping over 5000 people personally trade in only 2 years. The trader has helped hundreds of students quit their jobs, drop out of college, and change their lifestyle for the better. 

Throughout the years Tyler has become more of a “go-to” in his space. Many have begun to see great results when learning from Tyler. He has very affordable courses and alert rooms, in addition to that, he offers a FREE forex & stock Accelerator where he covers choosing your broker, what kind of trader you should be, what apps you need to get started, and more.

It wasn’t always easy for Tyler, he went from being homeless at the young age of 18. Going all out on his dreams of becoming a successful trader required some sacrifices to be made along the way. He dealt with a lot of loneliness when he first started trading and his entrepreneurial journey.

“I had to cut out anyone who wasn’t willing to grow, reach new levels, hit milestones in their life and who weren’t shooting for the same goals as me. The crazy thing was, it was pretty much my whole circle I had to cut off so it was pretty much just myself and my determination this whole process. Lots of people can’t stand being alone but it’s something you will have to endure as part of the journey.”

But by the age of 22 & mastering forex trading, he has been able to grow his Instagram account to over 48k followers, live a luxury lifestyle and has been able to buy himself a big house in a gated community along with a foreign car, all within a 4-year time span. 

To continue following his journey you can follow his Instagram account @tylertrades and Youtube channel here.

Continue Reading

Editorial

Meet the forex trader disrupting the trading industry. This is Clint Fester.

Published

on

Clint Fester is a forex mentor & founder of FestX. An educational platform for learning how to trade in the forex market. Clint put together this platform himself after gaining extensive knowledge doing a local and two major international courses that completely changed his life.

Clint Fester was born and raised in Cape Town, South Africa. He is 33 years young and is a full-time Forex Trader & Entrepreneur. He is the Husband of Simone Fester and a father to his 2 beautiful kids Kyro and Kourtney. He started his entrepreneurial journey in March of 2015. The start of 2018, having so much success in FX Trading, he started his mentorship 2-day course which started with just one student and rapidly grew only 2 months of operations. 6 months later Clint has a 100% success rate teaching all of his students.

He started trading back in Feb 2016, with all of his success and hard work in Forex Trading he launched his own company and brand FestX in June 2017. FestX soon became as successful as his trading career. He was able to bring in a student base with over 460 students in 12 different countries. As of January 2019, he achieved what many others could only dream of. He became a self-made millionaire.

It’s not easy making it in the trading field but unlike others, Fester hustled, stayed motivated and stayed consistent. Clint’s talent was recognized globally, as he would put out his analysis on pairs and called moves while trading days & sometimes even weeks before they happened! He then always followed up with a picture afterward to show everyone he IS result-driven. He now has a great following base of over 28k followers on Instagram.

Clint went from being known as a “normal” kid from a normal town to living an abnormal life because of his high-income skill, trading forex. 

It wasn’t always easy, when I spoke to Clint about his journey to becoming a millionaire, I asked “what are some obstacles you faced”, he remembers the struggle; “the money shortage, cash was running very low in the halfway mark of my career, this was getting tough”. On his journey to becoming a self-made millionaire, he had to make plenty of sacrifices, selling his Xbox, tv, PlayStation and even his car! “I just kept my cell phone and laptop as that was the 2 most important things I needed to make it”.

To learn more about Clint Fester and FestX follow him on Instagram here.

Continue Reading
Become A Disrupt Contributor

Join the Newsletter

Disrupt Week


apple disrupt podcast
spotify disrupt podcast
Google Play Disrupt Podcast
The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

Trending