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Kathy Chou Founder and CEO of Selfkaire is Making Waves in The Beauty Industry

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Kathy Chou is the founder and CEO of Selfkaire, a beauty company that’s focused on modernizing the most effective Eastern medicine concepts in order to replace outdated tools and methods. The idea for Selfkaire came after Kathy began to experience health problems from working 80-100+ hours a week as an investment banker at Citigroup. She had developed severe lymphedema in her legs, constant lung infections, and sickness from eating everything outside of a piece of lettuce.

After meeting with her doctors and not finding a solution to these problems she decided to see her family’s Eastern medicine practitioner. That experience is what led her into 8 years of researching ancient Eastern medicine in order to create a beauty brand that only brings the most effective Eastern medicine concepts to market.

Research and Development

Kathy decided to shift from her lucrative finance career after her Wharton MBA to focus on Selfkaire. She now has a team that’s spent over ten years researching Eastern medicine and top practitioners in the industry in order to come up with products that are developed by world-class engineers who head R&D teams for the top global consumer product company in both aesthetics and design. Her vision is to disrupt and replace the expensive, invasive and dangerous in office procedures with natural and non-invasive solutions to heal the body from within. To learn why she uses surgical steel check out this article on freepeople.com

Eastern Medicine 

Eastern medicine is rooted in the belief that your systems and organs are interconnected, and your lymphatic system plays a core part in making sure everything is functioning — and detoxing — as it should. Those toxins you can’t process out get imbued into your deep tissue, and can potentially lead to the appearance of cellulite, stubborn fat, bulky muscles, swollen lymph. The Selfkaire tool efficiently processes toxins in the quickest manner possible. Selfkaire’s facial tool draw out toxins and expedites lymphatic drainage and blood circulation. From just one use, you may notice a flush in your skin (and soreness) — that shows it’s working! The best thing is, your body gives you feedback as you use the tool.

If you want to see what this tool can really do and bring in effective concepts that are innovating products that haven’t been touched in thousands of years, check out the following: 

Website: www.selfkaire.com  

Instagram: https://www.instagram.com/selfkaire/ 

Instagram: https://www.instagram.com/takekaireffect/ 

Jourdain graduated from Colby-Sawyer College, where he studied Business Administration with a concentration in Accounting and Finance. After graduation, Jourdain joined one of the most active Venture Capital Firms in the world, Alumni Venture Group. Before joining AVG, Jourdain Co-founded Beast Media Agency, a digital marketing, and PR company focused on helping founders get their stories featured in online publications. During his sophomore year of college, Jourdain worked for iComeUp Marketing, a start-up based out of Miami, Florida. Within 8 months he helped grow the business revenue from $20,000.00 a month to $130,000.00. In his free time, Jourdain covers success stories of founders and companies who are making an impact on the world for publications like The Hustlers Digest, Kivo Daily, Future Sharks, Thrive Global and Disrupt.

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Entrepreneurship

How to Generate Leads, Grow Your Business, and Thrive in the Era of Chatbot Marketing

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Bots are the future. Bot-powered commerce is our modern-day apparent fortune. The bots are powered by artificial intelligence, understand complex requests, personalize responses, and improve interactions over time.

The era of chatbot marketing is here! There are 1.3 billion users on Facebook Messenger monthly, and they’re not just chatting with family and friends. Facebook released a 2019 study that says 65% of shoppers are “more likely to shop with a business they can message directly.”

Perhaps the most efficient way for your brand to take advantage of the power of this platform is with a Messenger chatbot: a piece of software that can converse in a human-like style. Bots can automate a number of different tasks to help grow your business, from support to marketing to sales.

For starters, let’s talk about how you can use a chatbot for lead generation: how you can attract and qualify leads automatically with chatbot marketing, and save user information for future follow-up.

1. Attracting potential leads

In order to qualify leads, a bot needs prospects to interact with. There are several ways to use a Facebook chatbot for lead generation:

  • Connect the bot to your Facebook ads. Instead of directing users who click on your ads to a landing page, consider sending them to your bot in Messenger. The bot can immediately begin engaging them and gathering lead information. Otherwise, the user may end up waiting for a manual follow-up from your team hours or days after filling out a landing page form.
Connect the bot to your Facebook ads
HelloFresh, a meal-kit company, uses this feature for successful campaigns throughout the year.
  • Create Lookalike audiences. Once your bot has interacted with enough people, you can use the information it has gathered about them to create Lookalike Audiences. That way, you can set up your ads to reach new users who have similar characteristics to your best leads.
Create Lookalike audiences
  • Add the bot to your website. If you’re already getting good traffic to your website, you’ve got the perfect opportunity to bring leads to your chatbot for qualification. A simple plugin will allow you to embed a chat window with your Messenger bot on any page of your site.
Chatbot window on ecommerce website
Chatbot window on ecommerce website
Chatbot-window-on-the-Leeds-Beckett-website
Chatbot window on the Leeds Beckett website

2. Qualifying leads

Once a user reaches your bot in Messenger, the lead qualification process can begin right away. Plus, chatbots interact with users in an easy, conversational style, making the process of gathering lead information quick and painless for the user. There are a few different ways a bot can do this, depending on the type of information your business needs. It can:

  • Access to Facebook profile data automatically. Messenger bots, of course, exist in the Facebook ecosystem. Users must have a Facebook account to interact via Messenger, so bots automatically have access to their profiles. This means information like their name, gender, time zone, and more are accessible as soon as they become a subscriber (which happens once they respond to a message from the bot). Unlike a web form for lead gathering, a bot doesn’t have to ask for the user’s most basic information—it already has it.
Access Facebook profile data automatically
Facebook makes it easy for users to share information from their profile
  • Quiz the user on their preferences. If it’s a potential lead’s preferences you need to know about, bots can gather that information in a quick, frictionless way. They can quiz users on their needs or taste and save the results for your future use. For example, an ecommerce business that sells clothing could ask the user if they’re shopping for men’s, women’s, or children’s apparel. If a user selects “women’s,” it could ask if they seek business wear or casual styles. Then, next time the brand has a sale on women’s business wear, the bot can reach out to the qualified users who indicated that preference, increasing the likelihood of conversion.
quiz the user on their performance
LEGO’s chatbot helps users find the perfect gift for the child in their life by quizzing them on taste, preferences, and budget
  • Ask for contact information. If leads for your business require human follow-up, a bot can help with that too. The bot for a real estate agent, for example, could ask the user qualifying questions about topics like their price range, preferred zip code or area, and a number of desired bedrooms, and request their phone number. The chatbot can then pass this information to a human agent via email so they can follow up personally.
chatbot-qualifying-leads-for-your-business
A bot can take the hassle out of qualifying leads for your business.

3. Other ways to grow your business with a bot

Lead gathering and qualification is an incredibly effective application of chatbots, but it’s certainly not the only one. Once you’ve created a bot, you can equip it to perform all kinds of business-accelerating functions.

Use it to answer FAQs to reduce customer wait time and free up your human support agents. Set it up to make product recommendations and send cart-abandonment reminders for an online store. Have it follow up after the user completes a purchase, appointment, or service, and ask them to submit a review to help you attract more customers.

reasons-why-business-needs-chatbot

Analyze your business and decide where automation via bot could help you the most. Then, take action! The era of chatbot marketing has arrived—make sure your business isn’t the last to adopt this impactful new technology. Take the first step today by learning more about what chatbots can do for your business.

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Meet Patrick Corsino: The Digital Entrepreneur Who Set Out To Fix The Education System

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It is common understanding that it is safe to think small and dream small. Nonetheless, many who have succeeded actually argue that it is crucial to think big and dream big. An example of this is Patrick Corsino.

Patrick Corsino is a digital entrepreneur. He works in the information product and service business, where he helps people start and scale an online business. But before getting here, Patrick had to grow up and gain experience that would guide him to what he wanted to do with his life.

“I would never do well in school. I could get good grades if I tried but I was never motivated enough. It felt like we were always learning things that would not matter, but not learning the skills to make and multiply money (taxes, accounting, credit, investing, etc.)” Patrick shares. “While studying electrical engineering at Virginia Tech and working as a waiter at a restaurant, I spent all my free time learning all about the different types of online businesses.”

After taking several courses, Patrick started his first ecommerce business. Once he made his first sale, he instantly identified the potential and decided that this was what he was meant to do. He went on to do affiliate marketing in addition to scaling his ecommerce brand, and even taught himself how to trade cryptocurrency, while building his personal brand on YouTube and Instagram.

“Once friends and family started noticing I was making money, they all started asking me to teach them. I realized I had a passion for helping others and seeing them succeed.” Patrick adds.

Patrick was motivated to get started with his business after getting tired of seeing people go from a “flawed education system into being unhappy in their jobs” and never truly living the life they dreamed of. He knew from the beginning he was not meant to go down in the traditional way.

When starting a business, there are two big challenges according to Patrick. The first one is education; because the education system is flawed and will not give you the skills to improve yourself or your finances.

“It is important to find a mentor who can offer you knowledge based off their past experience that will help you get where you want faster.” Patrick says.

The second big challenge is not starting. Patrick argues that most people spend their whole lives waiting for the “perfect time” to start their business. But Patrick believes there is never a perfect time, it is about starting and fixing whatever problems you run into. Mindset can help tackle this.

“Mindset is everything. One thing I learned early on from my mentors is to always think big. Most people think small and dream small because that is what they see everyone else do. Most people who have achieved any level of success started off in positions similar to all of us.” Patrick adds. “I believe what separates the most successful people from the mediocre is their ability to think big and take calculated risks.”

Patrick’s advice to those trying to start their own business is to find someone who is further ahead than you are and get them as a mentor. He advises to see what they do, how they act and how they think.

Now that Patrick is getting closer to attaining success, he can look back and identify fear as a fun place where uncertainty meets opportunity, and success is having no regrets, waking up every morning excited for the future.

Patrick’s next projects include perfecting a system to help people start and scale their online businesses. He will continue to differentiate himself from his competition through his honesty.

“I put the customer first and deliver the best customer service. Most people put on a persona or try to act above their wage in order to try to prove something. I will always give everyone the truth no matter how harsh it is.” Patrick concludes.

His worst nightmare is having to look at his partner or kids and say “I can’t afford that.” Patrick is also an ordinary guy who likes to watch sports, play video games and travel. To follow him, go here.

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Entrepreneurship

Best-selling Author, Entrepreneur and UM Alum Talks Business, the Value of the Liberal Arts Education, and Saving Flint

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Michigan has inspired many generations of entrepreneurs with its culture of persistence and hard work. One of these is Steve Mariotti, graduate of the University of Michigan, founder of the Network for Teaching Entrepreneurship, best-selling author of Goodbye Homeboy, his memoir, and tireless advocate for Michigan’s economic growth.

Mr. Mariotti (BBA ‘75, MBA ‘77) was born in Ann Arbor and lived for many years in Flint when his father taught at the General Motors Institute, before returning to Ann Arbor to study business. He credits those years for inspiring him to start countless businesses, some of them in elementary school, and for connecting him to the Charles Stewart Mott Foundation’s Canusa Games, a program that helped him envision the worldwide entrepreneurship education movement he started in the 1980s. Mr. Mariotti says, “Michigan was a wonderful place to grow up in and I am proud to have lived my first 25 years there.”

What are three things that Liberal Art Students should know about Entrepreneurship?

Firstly, know that most businesses are founded by Liberal Arts majors. Second, entrepreneurship is an art form to solve someone else’s problems. Finally, think of entrepreneurship as a tool you’ll always have, that doesn’t rely on a boss or coworkers, which can help you reach your highest potential.

Why do you feel that most successful businesses are founded by non-business students?

This is, in part, because non-business students benefit from fewer constraints and learn about so much outside of the traditional world of business. My own experience was that plenty of business school is spent learning how to be a great accountant, analyst or technician but, until recently, very little time was spent on developing the entrepreneurial mindset.

In addition, Liberal Arts students study sociology, psychology and so on, learning about human behaviour and patterns, and ultimately their market. And, a hallmark of a Liberal Arts education is learning effective communication–that critical ingredient that helps entrepreneurs get their ideas off the ground, raise capital, and develop relationships with customers.

What are three things that you studied and focused on while attending the University of Michigan?

When I was a student, the world was just beginning to shift thanks to the globalization of markets, so I spent hours and hours in the International Finance Department studying those shifts. I was also fascinated by Public Choice Theory–the study of voting patterns based on economic self interest. I published three papers on it during undergrad: one on Austrian trade cycle theory, one of Public Choice Theory, Gordon Tullock and James Buchanan, and the last one called “An economic analysis of the voting on Michigan’s tax and expenditure limitation amendment.”

If you were the Mayor of Flint what are three things that you would take immediately?

Flint is a wonderful city and I am proud to have grown up there. But the city needs some policy changes to bring its citizens a higher quality of life. Getting inspired by the decades of grit and determination that made Flint the leader in the world auto-industry, I would recommend some bold policy shifts.

Take the water crisis head-on and make Flint the leader in how to get heavy metals out of a drinking supply.
Teach every child the basics of starting a business
Reform the tax code so that starting and running a business is easier

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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