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Interview with Konstantin Kaiser

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We had the pleasure of interviewing Konstantin Kaiser, Founder of Evolute-pr.com

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

  1. When I graduated from school, I wanted to get my foot into the fitness industry. I shared my knowledge on how to naturally build a fit and healthy body on Instagram and my page exploded at some point, even though I wasn’t posting photos frequently. After that, I was offered a model job abroad. The model agency wanted to fly me to L.A. and pay me $180.000 for one month of shooting, but, after giving it a lot of thought, I declined the offer because I didn’t feel comfortable with me being in this business. I thought there were way better models than me and I wanted to achieve more than shooting aesthetically pleasing photos. So I spend a lot of time in front of my computer, reading articles and books on technology, society, and the latest trends.

    When I finally discovered Bitcoin in 2015 I was sincerely intrigued by the blockchain technology. I was already aware of the rigged and flawed monetary system we are living in, so I was instantly hooked by the possibilities that the blockchain technology could deliver for humankind. Always dreaming of a world of freedom and privacy, I spent all my savings on Bitcoin and Ethereum at a very early stage. When everything blew up in 2017 I was in college studying economics. I came to realize that if I use this one in a lifetime opportunity and focus fully on the blockchain industry, I would have way more promising prospects than if I let college consume all of my time. After spending dozens of sleepless nights in front of my computer, it became clear to me: The most entrepreneurial-friendly, European country to open a business in is the island of Cyprus. I quit college, packed my stuff and booked a flight to Larnaca. I quickly integrated and founded my first B2B company which offers services for companies in hyper-growth industries. I realized that many new technologies like the blockchain are not yet regularly covered in media outlets, so I decided to bridge the gap between high-quality content and exposure on major publications. Interestingly enough, you can consider many of the new technologies as hyper-growth industries. Hyper-growth industries have the capacity to disrupt society at an unseen, rapid pace.

 

Can you share the most interesting story that happened to you since you started your company?

When I immigrated to a new country at the age of 19, I left family and friends back in Germany. As a consequence, I had to make new connections in order to find new friends. My business partner published an article on Entrepreneur.com which lead to a connection via LinkedIn. This was the beginning of a very valuable, amicable business relationship. This is funny because I never believed I would find like-minded people when I lived in Germany. I never imagined immigrating to a small Mediterranean island would resolve that issue, but it did.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

After a week-long extensive outreach to potential clients, we realized that our email provider had an issue which resulted in us not receiving emails. When we finally fixed the issue, an interested client canceled his order, before we even realized that he had accepted our proposal.

What do you think makes your company stand out? Can you share a story?

There are many PR agencies spamming emails to thousands of journalists. We focus on high-quality content that was created and written by experts in the fields. We always make sure to do extensive research before we write a pitch. Not every company is interesting enough to be covered in media outlets. Also, I haven’t seen any marketing agency focusing on hyper-growth industries.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Think of everything as a “wave”. If you are having a hard time and it feels like everything is going down, you need to be aware that this is just the preparation for the next wave up. Bad luck ends and things can change drastically in a matter of days. If you have a strong vision and your values are clear to you, there is no failure which defeats you. Learn from your mistakes and always be grateful, even for the bad events in your life. Studying charts day in and day out really helped me to build this mindset. Giving up when all chips are down is like selling the bottom. You don’t want to sell the bottom.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I was always a lone wolf standing for my own ideas and thoughts against the crowd. Some of my teachers were really mad about my questions. I am a very logical thinker and I am always very skeptical. If something doesn’t add up I start to ask questions. That is a trait that my teachers, and other authorities, disliked about me. However, I wouldn’t have achieved any of the success I experienced today if my mother wouldn’t have believed in me. She was always very supportive and never discouraged me from following my dreams. I am forever thankful for being this lucky to have a loving mother. Without her, I would have surely lost faith in myself since no one believed in me.

How have you used your success to bring goodness to the world?  

I wrote a book about veganism and how it helps your health and our environment. I am sincerely convinced that mankind has no other option than turning vegan in the future if we don’t start to produce organic meat without slaughtering animals. I am currently trying to become a person of influence to support young individuals to unleash their full potential. Legends are made, not born.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

Happiness is not something you postpone for the future; it is something you design for the present. Jim Rohn
In my teenage years, I had a very negative mindset. I always thought that I deserve to be happy and that I will suddenly become happy because of external factors. Only when I realized that nobody cares whether I am happy or not, I understood that I have to take responsibilities. Happiness comes from within and you can’t expect it to fall from the sky. The key to happiness is self-awareness.

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What are your “5 things I wish someone told me before I started my company” and why. Please share a story or example for each.

  1. All marketers are Liars.

Being authentic and honest is good, but, to arouse interest, one has to create emotions. Exaggeration is a powerful marketing tool. As long as you focus on delivering the desired end-results, you can make your story much bigger than it ultimately is in reality.

  1. Everything is much easier than you think.

Initially, I thought you have to be a professional full-stack developer to build a high standards website. I also thought that you need to study journalism to publish well-written articles in top tier publications and I thought you need to study mathematics to do technical analyses on stocks. However, in today’s world, you can learn literally anything in a matter of weeks if you have the right work ethic and an internet connection.

 

  1. School is a waste of time

I wish I would have started my business way earlier. I lost precious years to learning irrelevant nonsense in school. I have learned almost every skill that I have by myself, using the internet and online courses.

  1. Change your thoughts and you change your world.

You set the limits yourself. Whether you think you can do or can’t do it, you are right. The way you look at the things in your life will ultimately decide where your life is going. If you focus on the positive, you will notice much more to be happy about. This cuts both ways: Negative thinking will make your life much harder and way less enjoyable. You see what you want to see.

5. Take responsibility for everything that happens in your life.

Only when you abolish the concept of luck and misfortune, you take full control of your life. If you perceive yourself as an unlucky person, you will ultimately be unlucky. If you experience misfortune, make sure to search for what you could have done better. This will establish a strong mindset which can’t be dragged down by the idea that the world is just not made for you. You will experience luck soon enough. Waiting for it or feeling bad for yourself because you were unlucky won’t help the situation at all. Leave your victim role forever, it will help tremendously.

 You are a person of great influence. If you could start a movement that would bring the most amounts of good to the people, what would that be? You never know what your idea can trigger.

It amazes me that you ask exactly that because starting a movement was always my ultimate goal. I would convince people to listen to their inner voice, to their conscience, I would tell them to not get distracted by misinformation and authorities. The world is full of lies, one has to use his own sanity to find the truth. I personally believe in the existence of eternity and that we will all experience each other’s lives. If everyone would believe this too, no one would do harm to other living beings for egotistical reasons, since it would be an act against yourself when you cause suffering for others. When it becomes egoistical to live a peaceful and pacifistic life, that’s the moment when humankind will finally be able to unite and live in harmony.

 

Connect with Konstantin Kaiser on LinkedIn: https://www.linkedin.com/in/konstantin-kaiser-b5319515b/

Founder & Editor-In-Chief of Disrupt Magazine Anthony Delgado, is a Puerto Rican American software developer, businessman, activist and philanthropist. Delgado is also the host of the Disrupt Podcast where he interviews the most disruptive business owners, leaders and change makers in the world. Delgado is best known as the founder, and chief executive officer of The Disrupt Foundation, a social impact movement to grow Puerto Rico’s technology ecosystem and host of the semi-annual Disrupt Puerto Rico Conference. Delgado has also helped mentor thousands of students, all from the comfort of his home in San Juan, Puerto Rico.

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Pop Up Shop or Not? How A Temporary Retail Location Can Hype Your Business

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Many e-commerce businesses will never actually have their own brick and mortar locations, even if they have distributors or retailers selling their products in their own stores. Hence, the concept of a “pop up shop” has emerged: a way to connect with customers in person and bring the experiential aspect of your company to customers without investing in an actual space. 

Pop-up shops are great for a number of reasons, but top of the list is the “hype” around the shop. Since it’s only up for smaller amounts of time (ranging from one day to a few weeks), it creates a strong sense of urgency for customers nearby to drop in – whether they’re loyal digital buyers or they’ve just heard of your brand beforehand. Creating this experience for your customers can jumpstart or rejuvenate their loyalty to your brand. 

Here are five other reasons why having a pop-up shop can hype your business. 

1. You’ll learn more about your customers. 

The in-person shopping experience is far more personal than a digital shopping experience, so you’ll be privy to information you don’t normally see. At a pop-up shop, customers can hold your product in their hands, sample it, and try it. You’ll hear their immediate questions, reactions, and feedback, and can use this information to better the digital experience. 

Perhaps your business is a skincare brand, and a customer tries on a bit of the facial cream and remarks, “Wow, that’s really oily.” That’s a reaction that you won’t hear when they order it online – unless they’re unhappy enough to send it back. Make sure to keep your eyes wide open and take notes throughout the pop-up shops’ time (ask employees to, too), then have a huddle with your team afterwards to see how to integrate the feedback. 

2. You’ll get invaluable data. 

Think of pop-up shops in the same way you would for an advertising campaign online. Do this by adding specific tracking codes to your offers and collateral so you can track the performance during and after the event. 

Give walk-ins an irresistible offer to use these tracking codes, such as 15% off or an extra gift thrown into their shopping bag. However you can, ensure your pop up has enough “data” (aka: transactions) for the numbers to matter by advertising the pop up in advance. 

Set daily goals for these transactions in the same way you set goals for advertising campaigns, and adjust and adapt your pop up as necessary throughout the run if those daily goals aren’t working out. You can have a new strategy daily, so experiment with product placement and offers to see which resonates the most.

3. You’ll learn which locations within your target cities have the highest product popularity.

Depending on how many pop-up shops you host, you’ll be able to see which have the highest attendance. Maybe your pop-up shop in Chicago has a line out the door everyday, but your pop-up shop in Denver has about half the sales. This is great information, too – and can be integrated when you re-target your ads and better construct your customers alias. 

4. You can get photos and other digital assets to use in your social media strategy and on your website.

Photos of customers trying, shopping for, and holding products make for prime digital assets on your website or Instagram account. Hire a photographer to come for at least one of the days of the pop-up shops to photograph the whole experience: including the product placement and how you crafted the shop. This will also create more hype for the next time you host a pop-up shop if there are other goodies or fun experiential aspects that customers particularly like.

5. You’ll get ‘window shop’ exposure.

Finally, it’s great as an e-commerce business to get some exposure from the street. In other words, people who have never heard of your brand will see the pop-up shop when they walk or drive by, and it can spur creativity. They can then do anything from googling your company name to actually walking in and buying a product. Regardless, it heightens brand awareness and is great for your exposure. 

With the opportunity for valuable data and exposure, pop-up shops should be considered as a way to revitalize your business in a new way this year.

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This is Why Erik Fisher is the Real Deal When It Comes to Sales Training

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Many sales trainers in the world no longer sell. They teach what they used to know and applied when they were successful sellers. However, that cannot be a reference for sales today, as it is an ever changing market.

Erik Fisher is a sales expert and trainer who continues to sell. He went from being completely broke at the age of 26 to becoming a millionaire at the age of 37 years old. His approach to Business to Business (B2B) sales is intelligence-based, with no gimmicks, and focused on the long-game.

“My approach to B2B sales has allowed me to amass millions in revenue and impact my customers in a positive way, driving significant change in the businesses of several multinational Fortune 500 companies.” Erik says.

Erik has now started his own sales coaching business, while continuing to sell as a client services executive in his organization. He has also authored a book on sales prospecting, which covers the approach salespeople should take to grab the attention of modern buyers in order to build an overflowing pipeline of customers.

“I was motivated to start my business because sales changed my life, and I want the same for others.” Erik shares. “Learning how to sell has so many positive benefits that flow down to other aspects of your life, such as being able to convince others to get your way, helping others achieve their goals, and obtaining business acumen.”

According to Erik, sales is the nucleus of every business. Without sales, no business will grow. In any organization, the sales department or team plays one of the most crucial roles. In fact, sales done right can be a very rewarding and lucrative thing for any business, and for any successful salesperson.

“I started my business because I see many people struggle in sales and never reach their potential. They end up quitting.” Erik adds. “But I also see a plethora of sales training geared towards Business to Consumers (B2C) sales, which do not apply to selling B2B, which is far more complex.”

Through his work, Erik can train sellers in B2B sales. He believes that quality over quantity is the golden rule, and that when you combine good quality with quantity, the sky’s the limit. Erik wants to share what he knows with others so they can get that far too. 

“With the strategies, tactics and concepts I teach in my sales training, average salespeople can become great and drastically change their lives through more income, confidence, financial stability, leadership, and many other opportunities.” Erik says.

For Erik, the biggest challenge when starting a business is getting started and putting one foot in front of the other. To actually put together a plan and start it is the hardest, but for him, an imperfect plan trumps no plan at all.

“Mindset is the single most important factor when starting your own business. If you can’t visualize it, it’s highly likely you won’t achieve it. Visions change but every great business starts with vision.” Erik emphasizes.

It is important to believe in yourself when nobody else does, which can only be done by mastering the mind. Erik thinks this is highly important because it will help all business owners to overcome their experiences with failure.

“It’s how people learn from their failures and keep pushing ahead that separates those that succeed and those that don’t.” Erik shares.

In addition, Erik also believes in the power of improvement. He thinks business owners should always be learning, because “if you aren’t growing, you are going backwards.” Moreover, Erik recommends getting a mentor.

“Find someone who is already doing what you want to do or something similar. Invest in your personal development and mirror what is already working. Create valuable, authentic, genuine content daily.” Erik advises.

In the world of sales, fear comes up as the “what if’s”, which according to Erik, do not happen usually and tend to be made up in people’s heads. In order to overcome fear, it is important to grow your skills and invest in yourself. This will also lead to success.

Success, which means something different to every person, has meant different things to Erik. At first, it meant financial gain. Today, it means being a good father and husband for his family, growing his legacy, and seeing the number of people he can impact with his work.

Erik’s next projects include publishing his new book on sales prospecting and launching along with it a digital course on B2B sales. While he does all this, he will continue to sell.

“Many trainers no longer sell. I’m still in the trenches daily and come up with new strategies and tactics that I test in the real world. I won’t teach anything that I’m not using currently.” Erik states.

More information on the release of Erik’s new book can be found here www.theintelligencefactor.com .

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5 ways to create a successful personal brand step by step

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Many people are surprised when I explain that I did not consciously develop any strategy to start creating my personal brand. In fact, I started working on my personal brand with almost no intention of doing so back in 2010. At that time I had a well-functioning affiliate marketing company and had no interest in building my brand.

Little did I think that the blog would be the catalyst for many of my current projects and that it would make my personal brand what it is now.

I didn’t know how I would make money with the blog but it was something I wasn’t interested in knowing at the time either because I didn’t intend to monetize it.

I remember that before I decided to offer my services in the blog, when I was contacted by companies that wanted to hire my services, I told them that I was not hiring. Everything was going well for me and I didn’t want to get involved in other Tech projects.

But my personal brand thanks to the blog was growing and becoming more and more popular, and the demand for my services was increasing. I realized that I was fooling around and that I couldn’t pass up the opportunity to do business, so I turned my speech around and started offering my services.

Today that company I had at that time does not exist and I am partly glad because my professional life changed radically from the moment I closed it and started to focus on my personal brand.

Entrepreneurship changed my life, but creating a blog and working on my personal brand were undoubtedly the best decisions I could have made in my life for all the good that came after.

Personal brand

What is personal branding?

Other definitions of personal brand

We live in the age of Google

Things to know about personal branding

Advantages of personnel branding

Steps for creating a personal brand

Examples of personal branding

Tips for developing your personal brand

Practical tips to improve your personal brand

Personal brand books

Conclusion

Personal brand

What is personal branding

To define what a personal brand is, I like to go a bit outside the definition given by Wikipedia and I usually define it as “the mark we leave on people”; it’s how you are perceived by others.

A great quote from Amazon CEO Jeff Bezos says that your personal brand is what people say about you when you’re not around.

“Your personal brand is what they say about you when you’re not around.” Jeff Bezos

And that’s because personal branding is something we can’t control. It’s not what you say you are, but what others perceive you to be.

Other definitions of personal branding

As you can see, the definition of personal branding is very open. Here are some other definitions of personal branding that will go down in history:

“A personal brand is the set of expectations, memories, stories and relationships that together represent a consumer’s decision to choose one product or service over another.” – Seth Godin

“Personal branding is about managing your name, even if you don’t have a business, in a world of misinformation, and semi-permanent Google results. Going on a date? Chances are your date has googled your name. Going on a job interview? Exactly the same.” – Tim Ferriss

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar

“If you don’t give the market the story to talk about, it will define the history of your brand for you.” – David Brier

“Focus on identifying your target audience, communicating an authentic message that they want and need, and project yourself as an ‘expert’ within your niche.” – Kim Garst

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar

We live in the age of Google

The google era

I always say that we live in the age of Google, in which the most knowledgeable and the most experienced have no more chance of finding a job, no. In this new era, the one who has more possibilities is the one who knows how to move intelligently and has more visibility.

You can be the best in the world doing your job, but if you don’t manage to reach the public that can hire you, it’s no use.

Whether you are a professional who wants to find a job or is looking to specialize in a certain sector, you will need to work on your personal brand.

And I think that nowadays you can have it a little more complicated than if you had started a few years ago, because the market is saturated with professionals and every day it is more necessary to stand out from the competition.

Don’t worry, I’m not saying it’s impossible to stand out with your personal brand today, far from it, but you do have to know that you will need to make an extra effort and a lot of patience.

And above all, and keep this in mind, what will make you stand out in this saturated market is specialization.

The generic no longer sells or hooks: there is a lot of everything. However, finding what makes you unique and different, as well as specializing in something specific, is the key to success for your personal brand.

The personal brand is the future, and the Knowmad movement is based on working correctly on your personal branding. Raquel Roca, author of the book “Knowmads, the workers of the future” explains it perfectly in this interview that I recommend you to listen.

Recently I was talking with Berto López about a new batch of bloggers that had come out last year and analyzing some months later which ones are still alive after some time, I see that they are those who have known how to find their specialization.

Things to know about personal branding

1. Patience will be your best ally.

The personal brand is not built overnight, it is a long-distance race that takes time to complete – not to mention that it is a long-distance race that you never stop running.

I don’t like to talk about times when creating a personal best but in my opinion it’s very complicated to build it in less than 1 year and a half or 2, if you start completely from 0.

There are always cases in which personal brands have grown fast as foam, but it is not the usual either. There are also cases of people who have been working on their personal brand for years and have no results.

2. It’s not easy

There are no shortcuts to the top. It’s that clear. If it were easy to create a personal brand everyone would do it (well). It’s one thing to work on your personal brand, it’s quite another to work on it successfully.

If you work on your personal brand together with a blog like I did, you’re going to need a lot of discipline. There are statistics that say that 95% of bloggers abandon their blogs in less than a year, and lack of motivation is the biggest cause of abandonment.

We’ve already said that patience is a key point to develop your brand, so if you’re one of those people who expects short term results you’re going to have a hard time.

Maybe you think that without a blog you can also manage to build your personal brand, but you have to know that although there are people who have achieved this, there are very few cases.

3. Without consistency there is no reward

You have to be very constant, there’s no point in random hits. In my case, until I started to be constant with my blog I didn’t see good results.

When I started to publish articles in my blog I did it whenever I felt like it, no matter what day it was, nor how much time had passed since the last post I had published. It was hard for me to realize that both readers and Google like to see a certain regularity of posts on your blog.

The moment I set out to write at least one post per week I started noticing something, but it was definitely when I decided to post every day (except weekends) that I noticed a big difference in how the rest of the world saw my blog.

4. Planning is the key

Setting goals, defining a strategy to achieve them and planning that strategy on a schedule is the best I could do at the time.

As I told you at the beginning of this article, I didn’t have a strategy behind my personal brand simply because I didn’t know I was going to develop it.

But when I saw the enormous potential that both my brand and the blog had, it was clear to me that I had to take what I was doing really seriously and start making a plan.

5. Your passion will mark your path

You may have heard it a thousand times, but I can assure you that passion is a good guide that should mark your path.

When the lack of motivation fails, when the results do not come, when you want to throw in the towel, the passion for what you do is the only thing that allows you to continue. That’s why it’s so important to do what you really love.

I know many cases in which people who had a passion for a subject have managed to monetize it and live completely from it.

“Be yourself. The other positions are taken” Oscar Wilde

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Advantages of personnel branding

The advantages of personal branding are several, and in my view these are the most important:

1. Anyone can work on their personal brand.

Although I would say that it is less and less optional and more compulsory. Besides, achieving it is often synonymous with work and financial freedom.

2. It does not require great resources or a large investment.

Starting to work on it is within everyone’s reach. You can start working on your blog, your personal domain, create a logo and create an account on different social profiles without having to spend too much.

3. There are opportunities for differentiation in the market.

There are still some sectors in which their professionals are not yet working on their personal brands, which makes this situation an opportunity for the rest of the professionals who want to stand out.

4. Opportunity to monetize in different ways.

Finding work, catapulting your projects, offering your services, selling products, giving training or giving conferences are some of the ways you can monetize your personal brand.

5. Personal branding is flexible, malleable, evolves with you because it is not static.

Many times some professionals ask me what’s better, whether to work on a personal brand or to work under their company’s brand. I always say that it depends on the case, but personal branding when it’s just us on a project can be ideal. Besides, it allows us to introduce new themes or brand territories in new

Conclusion

You still have time to start working on your personal brand, it’s never too late. It’s a great tool you have at your disposal and I recommend you not to waste it.

You have already seen the many advantages it has and why it is important to start now. I was lucky to start at a good time and you can see that things have not gone wrong for me.

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The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.