What’s your backstory?
Jesse Meester, born December 21, 1992 in Amsterdam, has built a track-record with international clients on various levels. He started out as a young entrepreneur, psychology student, and actor after his service in the military. At the age of 24, he became a public speaker, engaging audiences on issues like psychology, sociology, and creating a positive mindset. He found that his psychology training helped him in resonating with characters as an actor. More so than drama or acting school, studying psychological behavior helped Jesse embody characters like its second nature.
Jesse is also a personal trainer and life coach. His website, meesterPT.com aspires to educate his clients in the larger philosophy of : “body, mind & psychology.” This led to a 2 page publication in one of the Netherlands’ biggest newspapers, AD, in May 2016. In 2017, he created caffemeester.com, a merchandise and coffee company where he sells internationally to his fans.
Today, Jesse is a public figure creating daily content on his social media outlets, interviews, film and TV. His entrepreneurial and acting endeavors are his primary focus. Jesse is always moving. He continues to look for the distinctive ability to speak in front of the camera. In 2016, he appeared in the U.S. on scripted reality TV shows and as a social media influencer, who has millions of followers on different platforms.
Jesse started a full-time Bachelor of Applied Psychology in 2014 and will receive his degree in 2019. Growth, distinctiveness, integrity and passion are key concepts in how he keeps innovating, not just as an entrepreneur, but moreover, as a person.
‘Can you tell me the story of your prior successes, challenges, and major responsibilities?’
My prior successes include being the winner of the Dutch Fitness Awards 2018 with the highest rating in the city of Amsterdam. Also speaking on big stages with high performing entrepreneurs, but also schools, nursing homes, veteran homes and even senior facilities about loneliness. I started my own coaching company www.meesterpt.com in 2010 and coffee company in 2018 in alignment with the core values of the MeesterPT values of “Body, Mind & Psychology”. Growing that company into a world wide creditable brand offering services for body and mind with an applied psychological approach and also selling merchandise at www.caffemeester.com through e-commerce.
Being the kid who was always told he’d never graduate college, now being asked to speak in front of thousands of people last month was quite fun. I faced multiple challenges throughout my life. Whether it was due to being the underdog, being bullied or being ridiculed, for years I carried self-limiting beliefs with me wherever I went.
Even when I gained confidence, there was always someone attempting to dim my light. “Too many snakes in my grass”, as they say. Other challenges included people constantly thinking I was too loud, too vivacious, or bothered by my positive vibes. Throughout my life, people were always trying to pull me down and once I gained success I started seeing that my closest friends were actually my worst enemies. They were intimidated by me, which only goes to show how threatened they felt by my conviction and successes being self-employed and them wanting to take that away from me by lies, manipulation and me falling for it. Even in my own relationship where I ended up paying for someone else’s debt.
Some of my major responsibilities resolved about being self-employed as a young-adult, traveling the world, and managing my company abroad for which I was leading and employing coaches internationally. In my current business, I am responsible for everything because it’s my business and I oversee every department of every single operation. As an actor – which is my primary passion with my MeesterPT business – I continue to distinguish myself and have to find balance in all areas of life.
I always have to be several steps ahead of the game – whether it’s in my business or in my acting career – so that I’m always at the forefront of change with people that want to take away from my brand. I always have to be a leader – even on the days I feel off or unwell. On the days I don’t feel like being a leader, I still show up and push forward because that’s what leadership requires. That’s why leadership is one of the biggest responsibilities one can have.
‘Can you tell me about a time when you almost gave up, how you felt about that, and what you did instead of giving up?’
I remember this moment like it was yesterday. After leaving the military I was just starting out my business without any preparation and getting more and more into debt. I had no mentors, no support system and no direction. I failed hard. I was preparing myself to declare bankruptcy. I was lost. I was scared. I was broke and I was broken. In those dark times, terrifying and lonesome moments of my life, I almost accepted failure. I almost decided to finally accept that what everyone had been saying to me my whole life was true: I wasn’t good enough; I wasn’t going to make it. I felt like all I could do is to just finish my psychology degree, not pursue acting or entrepreneurship and just work a corporate 9-5 job. In other words, I was on the brink of allowing everyone else’s pessimistic predictions of my future to come true. I felt hopeless.
In that same moment, however, I realized that this is exactly what I needed to happen. I needed to hit rock bottom so that I could find the motivation to change my story. Even though I came close to accepting defeat and giving up, I chose not to surrender. I chose to take the other path, the one where I don’t give up on my dream.
So, I went home, started studying psychology again, and started thinking outside the box. I also stopped looking at what people were doing, and started looking at all the success stories from people I coached and helped at MeesterPT. Was I losing myself in the process of helping others? I started looking at what was missing. I was getting fancy, instead of following trends, I knew this was the time in my life when I had to become the real leader.
Through self-assessment, I fell back into alignment with my core strengths and I found myself again. The better version of myself surfaced. I returned to MeesterPT as someone who felt certain about his skills and truly believed in what he had to offer. This allowed me to enter my speaking, entrepreneurship and acting with raw power, raw strength, clarity and unwavering conviction.
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The premise of the dream varies for every player in the game. Life, the ultimate simulation, as referenced by entrepreneur Daniel Barrios is “turning nothing into something; beating the odds by constantly challenging yourself” The million dollar question we can all ask ourselves is something along the lines of: “What is my calling?” Today, we will examine some of the strategies and methodology of successful business “Pooch Perks”
Commonly, we see business owners fail time and time again by making the same mistakes; Albert Einstein is widely credited with saying, “The definition of insanity is doing the same thing over and over again, but expecting different results.” Why not succeed from the first month of business? Barrios is a strong proponent toward structured approaches whenever even $1 is involved. From the moment he wakes up to the minute he falls asleep, his mindset is calmly approach his desired goals by completing incremental steps to set himself up for the big goal. We are all aware, being successful in business relies on two things: who you know and how much capital ($) there is to invest. Barrios shared with me that in addition to these two essentials, it is important to acknowledge the importance of growing and developing professional relationships with investors. Ideas are wonderful. Some human beings are naturally gifted; abilities to network and sustain professional relationships are often difficult because they require equal interest from both parties, frequent communication, and responsible transparency.
I was DMing Barrios on Instagram before we spoke via Video Call. I asked as a preliminary inquiry “What do you think of the phrase ‘fake it til you make it’ & does it have any significance in your start-ups?” The established Pooch Perks co-owner had a lot to say- he picked up my video chat. Letting him have the floor, I came to many new conclusions about this popular rhetoric. Barrios cites it having an inverse significance to him, refuting the expression completely. His explanation was predicated on how nothing can be faked; products cost money, ads cost money, promotion costs money, and progression takes time. I followed up by asking him “Hypothetically, why can’t a beginner flex a connection that he may not totally have? Example: Fabricating being close friends with Lebron James?” Barrios held his standpoint by going to say how the desired connection would have further inquiry about (X) relationship with Lebron- even to the point where the desired connection may ask for screenshots proving this relationship is indeed alive and real. Barrios went on to say how “It is impossible to fake a bank statement, and doing so would only harm the credibility of persons involved.” Additionally, Barrios mentioned how “Almost 99% of free shoutouts will be totally garbage- having 10k followers is irrelevant if the engagement rate on that is 0.1%” After this conversation with Barrios, I was interested enough to schedule a follow-up interview including his ride-or-die business partner, Chris Maura
5 Things Photographers Need to Know By Jaime Flores
Jaime Flores is a photographer based in the Pacific Northwest (PNW). He is best known for his portraits but also does a variety of different types of photography. In just a span of a year, he grew his two instagram accounts to have 10x more followers than he had we started. Before photography, Jaime was going to college with no real idea of what he wanted to do for a career. After receiving his Associate’s degree with an emphasis in business, Jaime decided not to continue school and look for something new to pursue in life. He bought his first camera in April of 2018 and quickly gained the knowledge needed in order to be commercially successful in his hometown.
At first his focus was only portraits but later on he began doing product photography, events, landscapes and more. In May of 2019 he started his own Media company called Digital Trends Media. The company provides photography, videography, graphic design, and social media management services. Jaime hopes to inspire and help others find skills that are needed in today’s world driven by social media.
1. Carry your camera at all times
It’s actually really important to always have your camera with you. Pretty often, people get curious and will ask you: “Are you a photographer?” or “What kind of camera do you have?”. Use that as a chance to show them your work and/or hand them a business card (you should always have some). Take your camera everywhere you go and learn to take candid photos of people out in the city, take pictures of your food/drinks, take pictures of nature, etc. This seems pointless but people are willing to buy print versions of those types of photography. Expand your skillset beyond portraits.
2. Leverage your personality
Don’t rely solely on your work to catch the attention of potential clients. Your work will only get you so far but you have to be willing to put your personality out there as well. If you take a look at some of the most successful and well known photographers, you’ll notice that they not only take amazing pictures but they also have huge personalities. People love to see what the person behind the camera is like.
3. Make your photography stand out
Editing is crucial, spend lots of time learning new editing techniques. Also, when shooting portraits, take your time and really analyze backgrounds. Take pictures from numerous angles to give your pictures unique perspectives. Combine a unique editing style with new angles/ideas, and you will gain popularity.
4. Youtube is your best friend
A question I get asked all the time is: “How can I get better at taking pictures?” My answer is always Youtube and practice. Of course you can pay to attend seminars and pay for online photography courses, but to me that’s all unnecessary. All the information you need can be found on YouTube for FREE. At least that’s how I learned everything I know.
5. Cameras don’t do the work for you
A common misconception that people tend to have is that having a good camera is all it takes to be a good photographer. Nowadays an iPhone camera is the best camera to use as a beginner. Anyone can buy the most expensive camera but it takes knowledge about camera settings in order to take the best pictures, as well as good editing skills.
There are 4 Ways to have Fun All Summer Long
Three Connecticut friends transformed a dream into a booming business. While watching sports one night, something sparked their creativity and they realized that there was a gap in the sports industry. After conducting additional research, they found that they truly had an original idea, so they came together and created the blueprint for their game, and within a year, a prototype was born! Now there is a new way to enjoy summer sports whether you’re on a beach, at a picnic, gym, or park. This four- way intersecting volleyball net has all the fun of a traditional volleyball game but with a unique twist and a brand-new set of game rules.
The World’s First 4-Way Volley Ball Net
Chris Meade, the co-founder of CrossNet recounts the journey of creating the world’s first 4-way volleyball net when the idea was only in its infancy. “A prototype that was created and tested on a beach in the summer of 2018 gained lots of attention. It went from the four of us playing and having a good time to 25 people waiting in line and me not even getting to play my own game at the beach. As soon as that happen, we knew we had a great game.”
Success Doesn’t Happen Overnight
In most cases, success doesn’t happen overnight, and this was definitely the case for the Connecticut trio, they attribute their success to creating a clear set of game rules for their users, implementing strong branding techniques, and utilizing social media to build brand awareness and outreach. “We were three kids from a farming town in Connecticut. We had an idea and we were able to make it come to life, and now we’re being played in over 500 gym classes across the world. You can also find their products in some of the world’s top retail stores like Walmart, Target, Academy Sports and Outdoors, Amazon, and many more.
Meade enjoys the life that entrepreneurship has awarded him. Since the business has taken off, he’s able to reclaim his time, energy, and life back. When asked how has entrepreneurship improved his life, he had this to say: “I have more flexibility! “Nothing is worse than going to a job everyday and working for somebody to improve their business. Everyday I wake up and ‘think how do I improve my business?’ Which is a direct impact on my life and the life that I live.”
Changing the Game of Outdoor Sports
Meade is proud of the success and attention that the CrossNet game has gained since it’s release in June 2017, he also mentions that the sports industry has plenty room for innovation, yet, despite the passing of time, the industry lacks fresh innovation, until now! “The outdoor game and sports market is a very boring industry, and I mean that in the sense that no innovative outdoor game products really came out to the market. Our parents and their friends have been playing corn hold, Frisbee, and basketball outside for the last 100 years. There’s only so many times [that a new outdoor game is developed] and becomes a game changer, and we’ve brought in a four-way volleyball net, four-square combined, and a new game of CrossNet.”
CrossNet Brings Value to Players
CrossNet is a unique game that brings value to anyone who is willing to take part in the sport. Families can enjoy this game at a picnic, or at the beach. Physical education instructors can use this game as a pre-workout tool or as a fun workout for students. Even professional athletes can find ways to enjoy this game. Its versatility and easy game rules makes this a suitable activity for anyone to enjoy. Meade says “Leisure players can now play volleyball in a one-on-one setting. Children and young adults who are looking to learn the basic skills of volleyball can now play with select friends. It’s also a great warm-up and skill and development tool as well.
Here’s to the Future!
Chris Meade is a young 26-year-old who has successfully traversed the world of business and entrepreneurship. Together, him and his friends were able to take an idea, and turn it into profit. As a piece of advice to young aspiring entrepreneurs, he says “Have a concrete idea and run it by your peers. Don’t give up! It’s been over two years in the making and we went from a company that celebrated one sale a day, to now making the news in Minnesota were sport anchors are taking our game out of the box and showing the entire state of Minnesota.”
For business inquiries and questions, Chris Meade can be reached at [email protected].
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