Whats your backstory ?
I was raised in an impoverished area in the East Coast, in the smallest state, in one of the smallest cities in that small state, I was raised in Rhode Island. Rhode Island is the smallest state in the country.
I knew that I wanted to be successful at a young age when My dad came to me before he went to New York and he said to me: Andy, question for you: I’m going to New York to buy clothes, what do you want me to get for you?
I said: Dad, what I really want you to get for me are the new Nike Air Forces with the velcro strap. He looked at me and he said: You got it, I’ll get them for you. He went to New York for three days, and I was excited over the course of those three days. I was thinking about how my friends were going to look at me, how I was going to be the guy at school that was going to have the fresh sneakers over everyone else.
Three days past, my dad came back with a bunch of bags. I went through all the bags looking for the new Nike Air Forces and for some reason I couldn’t find them. I went to my dad and I said: Dad where are the Nike Air Forces?, he said he didn’t get them, he didn’t have enough money. I was frustrated and I felt that I was down on my luck. I them decided, you know what? I’́m not going to just sit down and be down on my luck. I’m going to go and work for it.
I decided to start businesses, I decided that I’m going to go rake leaves. I decided that I’m going to start a yard sale. I decided that I’m going to go and get what it is that I want. The first thing I did was go across the street, the leaves happened to be falling that day, and went across the street and I said to my neighbor John: Hey John, question for you: do you want me to rake your lawn? I’ll clean everything up and put all the leaves in the corner. John looked at me and said: No, Andy, I have a leaf blower. I’m ok, thank you.
Without hesitation, I went to the next door and knocked on the door, when the owner opened the door, I said excuse me Mr. Martin, would you like me to rake the leaves for you, and put everything in the corner? He said to me: No Andy, thank you. I’ll do it myself. With frustration I said, you know what, I’m not going to quit, I’m going to go to the next door. I went to the next door, I knocked on the door and said: Question for you, would you like me to rake your leaves and put everything in the corner? And I’ll do it for ten dollars.
The person said yes. As excited as I was, I got my first ten dollars. I went around the neighborhood, knocking, and knocking, and knocking on doors, and out of dozens of doors, sixteen said yes, and paid me ten dollars each. Therefor, I made one hundred and sixty dollars. So excited that I made one hundred and sixty dollars I went home to iron the money. I put the money on the bed, laid each bill down, grabbed the iron, plugged in, and pressed out the money so it all can be flat. But the first thing I did not do was buy the sneakers. The reason why: was because I made the money on my own.
However, in my mind, I then learned that in order for me to get what I want I must work for it.
This happened at a young age. Fast forward to when I was eighteen, in highschool, a senior. I wanted to generate additional income more than the hourly income I made working at Wendy’s. I was working at a Wendy’s fast food restaurant and recognized that this was not for me because my income was cap at seven dollars and forty cents per hour, and I knew I wanted to create more income. So, I have to learn to do what income producers do, which is sell and make money by the transaction.
I went and I learned how to sell. I applied for a job at MetroPCS which is a cell phone communication company and got the job. Within six months of being at MetroPCS out of fifty employees I rose to be number one. And with that being said, being so young, the owner of the company came to me and asked me if I wanted to become a manager so I can share how I became number one with other people. The owner gave me a chance to lead. I took that opportunity and I started working at the slowest store in the company. I increased sales in that slow store and the owner of the company transferred me to the now new slowest store.
And with the new slower store I was far from the owner with four employees that were all older than me. I was this eighteen young boy who was leading people age twenty five, thirty five, thirty six, and thirty eight. My job was to take that slow store and bring it up the rankings. I took this opportunity of a lifetime in the lifetime of that opportunity. Through diligent training and my general talents of sales and marketing, I took that store from being the bottom twentieth store to being number two in the entire company.
At nineteen years old, someone who believed in me, six months later from bringing the store up to number two, suggested that I open up my own cell phone business. I took that idea and said to him: Hey man I don’t think I should be my own boss because I’m black, I’m overweight, I’m nineteen years old and I am a college drop out, there is no way I can be successful. And he looked at me and said: I believe in you to do this and I will even quit my job to do it with you. I looked into this man’s eyes, with his belief in me I said: you know what? Let’s do it. I put my three weeks notice in, at my manager position in MetroPCS and within twenty one days I opened my first business. Working every single day for an entire month we generated just about six thousand dollars in sales, which was just enough to pay the rent and just enough to give me twelve dollars and fifty cents to buy a sub from Subway. However, I did not quit and I persisted.
Within six months from opening, I generated $106,000 and I was in awe when I saw the money at the end of the six month time frame. I set myself up to have a goal to 10x that target. I wanted to go from $106,000 to $1,000,000. Within 18 months we did just that. A million dollars by growing the business to four locations and bringing in fourteen employees.
I was 21 years old, operating a business with fourteen employees who were, some younger than me, and some older than me. I took that money that I made and I said I wanted to try something different, I move to the West Coast. I came to California with a Dream: to do something big, to change the world. One day I was running on Figueroa Street, in downtown Los Angeles.
Figueroa Street is the busiest street downtown Los Angeles, and I said: You know what? For some reason, after listening to Les Brown I said I wanted to be a motivational speaker, just like Les Brown. I went home typed in “how to become a motivational speaker”, next thing you know, I see Facebook ads popping up on my computer, saying become a motivational speaker. I click a link, put in my information.
Within a day I received a phone call from the sales person inviting me to become a speaker, the investment was $5000, I have never spent anything over $5000, besides my business and a car. However with the belief in myself I said: you know what? I’m going to invest in myself. I invested and flew to Miami.
I saw Les Brown, and after seven tries, I persisted to become part of the tour that Les Brown was hosting. I had to try seven times until they said yes and on the seventh time, when they said yes, I was shipped to Orlando to start the tour. After a year of learning the business of speaking and travelling around the country speaking I then decided to teach other people to become speakers. And now I train presenters around the country in how to grow their businesses by presenting in front of large audiences.
In addition to that I train small business owners how to grow their business’ footprint in a marketplace that is saturated with information that is against their business.
If someone wanted to emulate your career, what would you suggest are the most important things to do?
If someone were to emulate my career the most important thing they must do is get mentorship.
The reason that I’m able to experience accelerated progression which is essentially growing at a rapid pace in comparison to the average is because I’m able to overcome road bumps and challenges quicker than everybody else. I made a comment today when I recorded a podcast interview where I said: If you want to travel one hundred miles outside of your city you have two choices. Choice number one: Grab your finger, lick it, put it in the air and see the direction of the wind and hope for the best as you travel, or choice number two: Use Google Maps.
Google Maps will tell you exactly how long will it take you to get to your destination, it will tell you about any road challenges that are going to come up, it will tell you about blockages and traffic, it will tell you every step by step direction. If you just put your finger in the air and hope for the best, you are probably going to get lost, not go in the right direction and it will take you a long time. Don’t get me wrong, you may stop a couple of times and ask people for directions and eventually get to your destination. However, if I go with google maps and you go with your finger in the air, I’ll get to the destination before you and that is how I think about life
I want to get to the destination before everyone, as soon as possible, so I can experience that level of success and continue to progress. If you want to emulate my career you must get yourself a mentor, somebody who has already done the path, somebody who can show you the road bumps that are ahead, show you the challenges that are ahead, and show you how to overcome those challenges by their story and by their career. Get yourself a mentor as soon as possible, if you want me to have me monitoring you simple visit www.ProgessionMonthly.com and join my monthly mentoring program.
What are the most exciting projects you are working on now?
I am excited to announce and share some of the projects that I’m working on. I am currently producing a 13 City Tour of The Progression Conference where I’ll be travelling to 13 cities as well as doing a 12 High School Tour where I’m going to high schools and give back to the high school’s juniors and seniors.
In addition to that I’m working on starting a new product suite which is a line of products that’s going to support small businesses owners who are generating $100k+ and want to scale to $1,000,000. These systems are going to allow people to truly revolutionize their lives so they can really experience freedom.
My philosophy is that you must increase your finances first so that way you can take care of your family and spend more time with your family. And with all that combined, this is what freedom is: when you make enough money that you can spend time with the loved ones that you have, because I recognize that life is very short and if you want to live the best life that is when you have the freedom to do what it is that you want, when you want to do it, with whom you want to do it.
Also I’m opening up different brick and mortar businesses in the State of California. So, I do have a lot on my plate, and instead of procrastinating and experiencing fear I’m leaning into everything that is allowing me to thrive.
Who is this 15 Year Old Entrepreneur, Engjell Berisha?
Engjell Berisha is one of the most successful ecommerce dropshippers in the world. As a teenager, he is one of the youngest entrepreneurs in Europe and the world, generating thousands of dollars a year.
Today, he is a world traveler, motivator, and business coach to thousands of students and adults.
Berisha turned a simple dream and ambition into a passive income which has given him the freedom to travel the world and teach others who are financially struggling in their lives.
When we asked Berisha what Dropshipping is he said:
Dropshipping is a sales technique where you sell products that are in third-party inventory, such as a wholesaler or manufacturer. Vendors are not required to pay for the products until their customers pay for them first. It is one way for retailers to avoid investing cash for their inventory. This is mostly done with products from China and some sites that have manufacturers from China, where the product is obtained for a cheaper price and then sold at a higher price, Berisha said.
When Berisha made over $ 50,000 in profits within his first 2 years in dropshipping, he knew he could help others do the same. Essential elements of his success included e-commerce platform, Shopify, market research, an effective business strategy and a lot of hard work. In his courses, he teaches his students how to set up Shopify stores, build relationships with sellers from the countries where they receive the products, find the right products to sell in stores, and attract a target audience that is interested. for the purchase of these products
Of course, this did not happen overnight for him. He spent 2 years perfecting his strategy by learning the ins and outs of drop shipping. There was no one around to teach him what to do, so he had to figure it out for himself. Once he did, it changed his life forever. Berisha took his profits from drop shipping and spent them traveling the world. He’s been to all sorts of placeslike Paris, Los Angeles, Monaco, Las Vegas, Prague, and so many other cities.
Many newspapers around the world have written about Berisha’s success: BuzzFeed, Thrive Global, Kivo Daily, Yahoo Finance, Future Sharks and more.
Hundreds of motivated entrepreneurs have already benefited from his programs. Anyone looking to quit their 9-to-5 jobs and find financial independence will certainly be interested in getting this education. Berisha is even in the midst of establishing a youth cancer charity to help children who are suffering from cancer. He clearly wants to make a positive impact on the entire world. You will be amazed by how a teenager from Kosovo was able to turn his life around so quickly and live the American dream before his 18th birthday. There is no reason why you cannot do the same thing, regardless of how old you are.
Marketing tactic that you should not leave out
Marketing has advanced to such a level where the growth of your business largely depends on it. Being one of the thriving countries when it comes to businesses and startups, outdoor advertising in Australia has become widely popular due to its obvious perks.
Mobile billboards are usually placed on the side of a truck or a bus. It is a very innovative concept of advertising. The main idea behind the advertising concept was to attract all those who pass by the vehicle. This is different than the usual standstill billboard advertisement as it is more effective as compared to the normal billboard advertisement that you see.
If you are planning to market your business in a unique and budget-friendly manner, then you should definitely go for a mobile billboard.
Have a look at the below-mentioned perks of mobile billboard advertising that will compel you to go for it:
1. It’s cheaper
Mobile billboard is one of the most efficient ways of marketing. When it comes to budget it is way more convenient as compared to normal billboards. Today’s economy makes it compulsory for us to save money and be cost-effective.
Traditional advertising not only costs a fortune but it has also become less effective over time. On the other hand, with mobile billboards, you don’t have to worry about paying a huge amount to companies in order to attract customers for your business.
2. People are always on the road
With so many people on the road every day, your brand has much higher chances of being visible to different people. There are people who don’t use social media, don’t read the daily newspaper or magazines but there is no one who never gets out on the road. This is why mobile billboards are the best way to put your word out. One can put a jot in their brain, benefits of static billboards and how many of them you have driven past and just took a look at it. When you use a mobile billboard on a truck or on a display cube, your brand highlights the passers-by and can place you place your message in their immediate memory.
3. You are in control
Ad campaigns are a stop and start method. You can always discontinue when you feel like you don’t need the services anymore. You can always put your own control on when you think the campaign is not steering your ad campaign in the right direction. When it comes to an advertising campaign on wheels, the changes are much easier to make and the content can be placed right in front of your audience.
Apart from all these factors, mobile billboards also have a long-lasting effect on the consumer’s mind. The unique style and advertising will have a much deeper impact on people’s minds. They will be able to recall your brand name easily due to your unique branding techniques.
If you are tired of traditional advertising and it’s not working the best for you, you can always try billboard advertising. Repetitive messages and slogans from your brand will definitely catch the consumer’s attention. When your ad is being driven all around the city, it becomes very easy to create brand awareness.
You all must have seen giant trucks driving around highly populated cities. The contacts of mobile billboards are also relatively flexible as compared to other marketing mediums. Also, the best part is that there are no competitors when your ad is being displayed.
If you’re looking for the cost of billboard advertising in Melbourne, then make sure that you get in touch with Sttadvertising.com.au
Impact Of Brand Equity On Finance And Profit
Given today’s highly digital business landscape everything from automobile to finance industry relies heavily on technology, especially when it comes to marketing their products and creating a better brand value. This is the world that comprises of wide and diverse types of influencing people such as:
- The shareholders
- The financial advisors
- The consumers and most importantly
- The financial marketers.
In order to tap them all effectively and efficiently, there is other alternative by the banks, financial institutions and all other units of the finance machinery including the online money lenders such as Libertylending.com and others but to pay more attention to their marketing strategies.
Modern marketing strategy is essentially digitized and it involves a lot of aspects to make it as successful as it should be. These areas include:
- Expansion of the referral network
- Promotion of business credibility
- Building better brand awareness and value and
- Utilization of social media platforms to its optimal level.
This helps businesses to grow. However, you will need to follow the main trends and business branding practices followed by the financial advisors and pay close attention to the upcoming ones as well. It will help you to:
- Build a stronger network
- Put your clients and customers first
- Build a better web presence
- Understand the power of better branding
- Pay attention to the personal needs and demands of your target audience as well as the market and
- Explore all available strategies to enjoy the best results and reap the maximum benefits.
This will help you to stay alive and kicking as well as build and maintain a strong relationship with your prospective customers and clients with a better and more effective social media marketing strategy.
Bank on digital services
Digital marketing and advertising is what you will need in these times and you will see that most financial services marketers typically bank on digital services.
- According to an article published by CMO.comin May, the need for the financial services marketers to rely on and embrace digital trends in their marketing is discussed. It is said that this approach of digital marketing can help finance companies to provide more customized and engaging experiences to their customers.
- According to eMarkerter.com it is further learned that online advertising is estimated to exceed traditional media by 23% in digital sales and this figure is only going to rise in the years to come.
When you have the proper insights and facts like these it will surely be easier for you to relate to the key trends to follow just as the financial services marketers do while developing your marketing plans.
Therefore, there is no doubt that in 2019, you will need to integrate digital platforms successfully and effectively into your marketing efforts, it is also required that you:
- Tailor your content
- Deliver bespoke experiences
- Use multiple channels
- Use social media to the fullest
- Build larger customer communities
- Gain deeper insights and
- Focus more into the financial needs of your customers.
It is also required that you ramp up mobile advertising as the use of mobile devices is on the rise. According to the reports from Millenial Media, about 80% of finance users own and use a smartphone. Therefore, you must develop useful and effective strategies for the users of this specific platform in the coming year.
You may target the mobile audiences by placing your ads on sites of general interest instead of those that are more financially focused spaces. This is because it will help you to reach out to even larger audience irrespective of the fact that they are not looking specifically for a financial product.
According to the report of Millenial Media, different percentages of people spend different amount of time on different sites and apps such as:
- 84% on apps focused on weather
- 74% on maps
- 67% on general news
- 58% on sports info
- 58% on entertainment news and
- 47% on tech news.
Therefore, if you can reach out to such a wide variety of users with your brand through your ads then you will surely create better brand awareness and increase the chances of getting larger organic traffic to your site and enhance the chances of converting those visitors into your prospective customers and clients.
Keep up with the constant evolution
Financial services buyers and their demands, size, and needs are constantly evolving. It is required that you keep up with it and provide then with exactly what they want. This will help them to make quick and better decisions regarding finances and purchase of financial products. However, this is not an immediate process that will produce immediate results because:
- You will need to shop around and research well to make the right offers at the right time.
- You will need to establish a connection with them on a more personal, emotional, intellectual and technical level.
You must also provide the right message at the best possible way. This is the best way and most effective tool to make a strong connection at the deeper emotional centers of your consumers, especially when it comes to financial products and services.
Importance of brand equity
Brand equity can be referred to as the value of the brand itself. More the equity more will be the value and more will be the consumers interested to pay more to buy a product.
Therefore, instead of focusing on a generic product make sure that you create products that will give them more value in return. Remember, branding means providing sophistication and prestige and people will be willing to pay a premium price for it if they are provided with these along with the best product.
However, a bit of caution is required in this aspect because improper handling may create a negative brand value. This will result is a huge product recall that will be detrimental for the brand value and result in a huge loss due to a highly publicized disaster. Therefore, make sure that the brand name and value becomes your asset and not a liability at any cost or at any point of time.
Meet winner off Voice off Uae shahid shabaz
Health is Wealth: How Prioritizing Your Health Could Influence Your Wealth
Who is this 15 Year Old Entrepreneur, Engjell Berisha?
Meet Elsy Guevara the 22-Year-Old Disrupting The Fashion Industry
Meet Gen-Z’s Teenage Football Meme Tastemaker
An interview with Tony Pizarro; An American Philanthropist, Entrepreneur and Marketing Guru
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