Matt Par is a YouTube success. Since the age of 14, he has been earning income from YouTube. He runs nine different Youtube channels in a variety of niches. These include animation channels, top 10 list channels, and a personal brand channel. He spends as little as three hours a day running his YouTube operation, which earns him a six-figure income.
Furthermore, Matt’s channels have millions of subscribers and hundreds of millions of views across them. So, how does this versatile entrepreneur do this? We sat down with Matt to understand how he can run nine different youtube channels successfully without spending countless hours running them. I mean, it’s enough work to just run one channel, right?
Audience Build Up
Matt is self-taught on all matters of YouTube. He started by uploading videos for fun at the age of 14. He would just upload random videos of him and his friends like most people on YouTube.
Then, he came across a YouTube channel making what he calls “Top 10 Videos” You’ve probably seen channels that make these types of videos all across YouTube, but you probably have never thought about just how much these channels were earning. The answer might surprise you.
If you’re not familiar with “Top 10 Channels” the format of these videos is actually quite simple. There’s typically a voice over on top stock videos talking about the “Top 10 Richest People” or the “Top 10 Biggest Houses.” Despite the simple formula, some of these types of videos have tremendously high view counts.
Matt started a new channel making these top 10 videos and recorded voice overs using his old, outdated iPhone and edited them on his laptop. When one of his videos got 100,000 views in one week, he became motivated to learn what works and what doesn’t on the platform.
“I started prioritizing what works only and cutting everything else out. Within two years, I had 100,000 subscribers on my first channel, and I was making $9,000 a month,” he says, “However, I experienced burnout and had no social life. Balancing school and youtube were taking its toll on me at 16 years. I decided to outsource some of the tasks; for instance, I looked for freelancers to work on voice overs, editing, scriptwriting, and thumbnails.” Matt only began outsourcing after building upon the audience on that channel. He does this through careful planning and strategy.
“First things first, you have to perform market validation before uploading a video on Youtube. That entails determining what type of channel you want and what area or into what niche do you want to venture. Next, you have to perform market validation on your preferred niche,” he says.
Matt performed market validation for all the nine youtube channels that he runs. He describes market validation as a process that consists of getting search traffic on his videos and then leveraging them to get suggested video traffic. “I use online tools to research the best high search volume, low competition keywords to drive search traffic for my content; then I convert the search traffic to suggested traffic. Suggested traffic has to do with a variety of factors, from the description of the video to the tags and the titles,” he says.
For every YouTube channel that he owns, Matt has to convert search traffic to suggested traffic in a bid to build upon the audience. “I turn search traffic into suggested traffic using similar metadata. This means having a section of your video on youtube, similar to other videos that you have on the platform. It can be similar titles or similar keywords in the description.” This strategy works in building up my audience across all my youtube channels.”
Focus on Optimization
Matt uploads and optimizes all the videos across all nine of his YouTube channels. He does this by conducting keyword research and making sure that the uploaded video has popular keywords on the headline, the tags, and the description. His strategy for using similar metadata significantly boosts his video rankings.
“Do not take a shot in the dark by uploading basketball videos at one point and then a completely different video at another point,” he says. “Once I identify a niche, I check on the search traffic for my selected topic. I look for topics that have no competition in the search traffic. This technique guarantees success, and I convert the search traffic to suggested traffic. Lastly, I implement similar metadata linking the uploaded video to all my other videos across Youtube.”
Matt’s original Youtube channel currently has over one million subscribers. He started a different YouTube channel at the beginning of 2018, and in one year he was able to get 500,000 subscribers on it. Towards the end of 2018, he started another channel that ended up with 8,000 subscribers with just 20 videos. He attributes this exponential growth to market validation. That means identifying the niche that you want to venture into and conducting video keyword research to determine the type of content you intend to upload.
The 33 Video Rule
Once you identify the niche that you intend to venture into, Matt recommends taking something he calls the “33 rule” into consideration to further guarantees success. “Do not just upload one video and wait for it to rank. I recommend coming up with 33 videos for that niche and uploading them. Next, look at your analytics at least once a week to determine what is working and what is not working,” he says.
One of the critical factors that Matt looks at when conducting analytics is audience retention. “If I discover that the videos on my channel are not getting much viewership, I can either choose to change the niche or the content,” he says.
Making Money From Your Videos
So far, Matt has been able to primarily monetize on youtube by joining the YouTube Partner program. This program allows Youtube to place ads on your videos giving you some of the cut. “So far, I generate about $30,000 from ads per month,” he says.
Matt also has a personal brand channel where he mentors and offers consultation services for businesses or individuals seeking to profit from youtube. “The personal brand channel is a lead generation machine,” he says. “The audience I get from my personal brand channel allows me to make significantly more per view than my other outsourced channels. A lot of people ask me if they should either start a personal brand or a list channel to start earning from YouTube and my response is always ‘Why Not Both?’ ”
You can always create multiple channels, just make sure that your focus isn’t spread too thin. Focus on one channel until it’s successful, then consider outsourcing that channel and venturing into other niches.
Do you currently have a YouTube channel and do you earn income from it? Let us know in the comments below!
Health is Wealth: How Prioritizing Your Health Could Influence Your Wealth
It’s 3am, you’ve been grinding your face off for the past 18 hours trying to build your business. You’re probably thinking to yourself that you are the bomb.com and that no one can outwork or out-hustle you. You go to bed, wake up at around 6am and go back to grinding all day. You’re on the move, you grab something from Starbucks to keep you going, maybe even stop somewhere for a quick bite to eat.
Grind, grind, grind.
Hustle, hustle, hustle.
All of a sudden, boom, you get sick. What’s even worse? You’ve been getting sick consistently every month for the past couple months, and you are wondering: why am I getting sick so much? I’m killing it in my business, grinding all day every day, why do I have to be getting sick? It’s slowing me down!
Answer: you put your financial health before you physical health. Aka, you played yourself.
Now don’t get me wrong, there is absolutely nothing wrong with grinding to build your business and your empire, I’m not bashing that at all. I work all the time, just as much as any other aspiring entrepreneur. However, I grind effectively and put my health before everything. You too need to learn how to grind effectively and in all different aspects of your life. First and foremost being that you need to learn how to grind in the gym and in the kitchen. Health comes FIRST.
Now, being a certified personal trainer and having been in the health & fitness space for over 6 years now, of course I’m partial to believing that your health should come first before anything. But you don’t need my advice to prove that your physical health is key to building your financial wealth; look at some of the most successful people in the world.
Some of the most incredible entrepreneurs and thought leaders in this day-in-age have something in common, what is it? Money and influence yes, but more importantly they have overwhelming energy that exudes into just about every other facet of their life. HOW ARE THEY SO ENERGETIC ALL THE TIME?! You might think that their passion is what pushes them to such great lengths. And yes, having an overwhelming amount of passion behind a certain path will take you far, but know what will keep you going down that path and supercharge your progress? You guessed it, your health!
Another thing that a lot of these top entrepreneurs and thought leaders have in common is that they are all healthy! Many of them exercise regularly and most strive to eat a healthy and balanced diet. These high performers all understand that in order to function at 100% capacity 24/7/365, they need to prime their body to be able to take on such demands and fuel it with what it needs to thrive. You want to be successful right? Model after everything they do, even outside of business!
You can get very far by replicating the tasks of those before you to get where you want to go, but without putting your health first, you’re going to come crashing down very quickly and your finances will suffer because of it. Not convinced yet? Think I’m “full of it”? Well, what if I dropped some science on you then.
According to a 2015 study done by Garau et. al., researchers found that healthier individuals were able to work longer and were more productive, thus leading them to earn more as a result of their increased productivity. Our economy thrives off the exchange of money/credit for goods/services, but money cannot be accrued without some form of productivity. Whether it be through manual labor, or selling items online through drop-shipping, a certain level of productivity is required in order to perform well and produce big numbers within your business. And in order to become extremely productive, your body needs to prepped and primed to fire on all cylinders.
Another study from 1998 done by John Strauss and Duncan Thomas suggested that not only was their a correlation between personal health and personal wealth, but also a correlation of collective societal health in relation to a society’s economic potential. So not only does “Health is Wealth” apply to just you, but to your company and country as a whole as well. So basically, by you becoming healthier, you have just strengthened the economic machine in your country… pretty cool right?
I could go on and on and list tons of studies showing the correlation between health and wealth, but I’m sure you get the point by now.
So when thinking about grinding and doing another all-nighter, or stopping at a fast food place just because it’s “convenient”, just remember what the long-term affects of repeating that behavior will yield in regards to your overall output in your business. Sure, you might feel like an absolute beast for going 24 hours straight, but I can almost guarantee that you would have gotten just as much done, if not more, had you gotten proper sleep, fueled yourself with the right foods, and gotten a good workout in.
If you want to learn the specifics of how to live a healthier lifestyle as an entrepreneur or executive, be sure to keep a lookout for more articles from yours truly, Chase HenderFit. Or, you can find me on social media (Insta: @chase_henderfit; TikTok: @chasehenderfit; YouTube: Chase HenderFit; LinkedIn: Chase Henderson; Email: [email protected])
Until next time, Stay Healthy, Get Wealthy!
Garau, Martina et al. “IS THE LINK BETWEEN HEALTH AND WEALTH CONSIDERED IN DECISION MAKING? RESULTS FROM A QUALITATIVE STUDY.” International journal of technology assessment in health care vol. 31,6 (2015): 449-56. doi:10.1017/S0266462315000616
Strauss, John, and Duncan Thomas. “Health, Nutrition, and Economic Development.” Journal of Economic Literature, vol. 36, no. 2, 1998, pp. 766–817. JSTOR, www.jstor.org/stable/2565122.
Learn How 21-year-old Hypnotist, Marczell Klein, Has Become One Of The Most Influential Success Coaches In The World
Born to a wealthy family in Los Angeles, California, Marczell Klein had everything a child could ask for; money, good food, a place to lay his head, you name it!
Sadly, During the stock market crash of 2008, his family went bankrupt. This came as a massive shock to Marczell’s family and took a significant toll on his parents’ health.
“Back then, I didn’t understand the value of money, and this ended up being the best thing that could have ever happened to me. It motivated me to make money for myself.” – Marczell says.
Today, Marczell Klein is one of the biggest names in the hypnosis / Success-coach Industry, rivaling the likes of Tony Robbins, and in this interview, we will learn how a 21-year-old has transformed the lives of over 10000 people, worked with over 1000 clients and made a positive impact on society.
How can hypnosis help me?
Unsure about how hypnosis will help boost your confidence or change your mindset?
Marczell shares, ” Hypnosis is a tool that brings about rapid change. I’ve worked on myself a lot to be able to leverage this tool to change people’s lives.
From when we are born till our eighth year on this planet, our brain is in a frequency of brain waves called theta.
Theta = Hypnosis
Also, because our minds were in this state of hypnosis, it was easy to learn languages and absorb much information. Basically, if we were programmed in hypnosis, then we can be reprogrammed in hypnosis. This is the fastest way to reprogram your mind. “
During his time as a hypnotist, Marczell has achieved a tremendous amount of success, and he’s pushed boundaries in his field and invented groundbreaking new methods like his signature Marczell’s Method which lets him establish an insane amount of self-confidence into an individual in just an hour.
Don’t seek vigor; bring it!
In today’s society, we are told that experience comes with age, how true is this?
Marzcell’s story takes a different path from conventional theories.
When Marczell was a ten-year-old, his family hit rock bottom. This depressing experience changed his mindset.
At sixteen, Marczell became obsessed with human behavior and studied day and night to figure out how the mind works.
He experimented on himself until he achieved an incredible sense of self-confidence and wanted to share it with the world.
“I just knew I wanted to help a lot of people at a young age and this thought drove me to learn hypnosis”- Marczell says.
By seventeen, Marczell started coaching his first clients, and he quickly understood that something was missing in his formula.
He realized he was working with the conscious mind, and in order to make quick, long-lasting changes, he needed to figure out ways to reprogram the subconscious. He soon discovered hypnotherapy and Neuro-Linguistic Programming.
Marczell went on to receive a diploma in clinical hypnotherapy from the Hypnosis Motivation Institute(HMI), which is the only accredited college of hypnotherapy in the United States.
Although he’s earned one of the highest certifications in hypnosis, Marczell shares that his most significant achievement isn’t his education, but the experience he has gained in the short amount of time he’s been a hypnotist.
“Usually, people use time or age as a measure of experience. If you do a lot in a short period, you can amass the same amount of experience as someone who’s been doing that same thing for their whole lives.”- Marczell explains
Activate the unconscious
Holding on to memories of horrible events that happened to me is something I do quite often.
In our chat, I asked Marczell how he helps people find clarity and the confidence they require to hit specific goals or tasks they’ve set out to accomplish.
Here’s what he had to say;
“I help them realize that their past is not real.
The problem is that most of us live with one foot planted firmly in the past and the other tucked timidly in the future—never in the moment.
We should learn that the only thing that’s real is the present and what you do in the present affects your future.
If you continue to focus on the past, you bring the events of the past into the present, which then takes it to your future.
You can’t change the past; however, you can change your future by being in the present.”
Giving back to society.
Lebanese – American writer and poet once said, ” You give but little when you give of your possessions. It is when you give of yourself that you truly give.”
Over the past couple of months, Marczell has taught people how to live better, financially, mentally, and morally ( basically, in all aspects of life) on his Instagram profile.
He’s achieved this through short two to ten-minute videos where he speaks on a general theme, let’s say relationships and then breaks it down into various factors contributing to a healthy relationship.
For those who want to go a bit deeper into the subject of hypnosis, Marczell offers a broad curriculum of courses, and a seminar named limitless, where he teaches individuals how to leverage the art of hypnotherapy to transform the environment around them.
Marczell shares, “I teach the art of self-mastery; this allows you to change your mindset very rapidly and helps you accomplish anything they want.
Hypnosis is a tool that I teach people, but it’s a tiny part of what I do. My seminars are very demanding emotionally and are also super entertaining and transformational.
On the topic of my seminars, there is no other event in the world that will give you the type of transformation or education and self-mastery like Limitless.
Limitless teaches you how to eradicate all limiting beliefs to have a limitless mindset. I believe with a Limitless mentality; you will have a limitless reality.”
Marczell’s Hypnotherapy sessions in Los Angeles is amongst one of the most popular in the nation. He has mastered basic principles that boost success and is self-made at twenty-one years of age.
The only other entrepreneur in this field to reach this level of success by twenty-one was Tony Robbins.
I guess it’s safe to say that Marczell is well on his way to becoming the new and improved version of the prominent success coaches we all know and listen to today.
How to Position Yourself as an Industry Expert
When you are known as an expert in any industry, people naturally tend to work with you. They will seek you out. It takes time and a few strategies to get to this level. You will become the go-to-expert in your industry. And instead of looking for business and constant hustle, the business will come to you.
To get clients is the most crucial task of an industry or business. Everyone wants to get their work done by the best person there is. So if your industry stands out, you will naturally attract more customers and hence flourish the business. So being an expert in your industry is very important for a well-rounded business or industry.
In the article, we are going to discuss a few factors that will position you as an industry expert similar to Gary Vaynerchuk, Dennis Yu, Leonard Kim
In this modern age, an average person spends more than a quarter of their day on the internet. This is the main reason why online marketing has become vital for a well know industry. An industry should, first of all, have its very own website that portrays the mission, purpose, and their important products. Then it is very important for an industry to maintain its social media handles, mainly Facebook, Twitter, and Instagram. People usually interact through social media platforms. So you also need a few people who can manage client queries on social media.
In addition to this, it is a great practice to start a blog related to the service industry provides. A well-written article that contains useful information is likely to be shared by people on social media, hence increasing the reach of the industry. Exciting blogs usually go viral over the web and can prove to be very fruitful in terms of reach.
Stay In The Loop With The Change In Trends
In order to make your industry standout, you will have to stay informed about what the customer wants. After all, the whole purpose if client satisfaction. When a company offers products that are in line with the present trends, the clients will be more attracted to it. For this, you need to make continuous improvements in your industry to meet client expectations.
Stay Informed Of Your Competitors
Another important point is to stay informed of all the updates of your competitors. Because these industries are your competition. They have the potential to steal your clients if they offer a better service. So it is very important to stay informed of all the dealings and workings of your competitive industries. And of course, all this should be done by staying on the right side of the ethical and professional line.
Always Portray A Professional Image
No matter what crisis your company is going through, always look clean. Make sure that the image of the company stays positive in front of the client. An example of this would be of a mistake in customer service or product; suppose you deliver a faulty product, or your clients are not satisfied with your service. Handle these conditions in the best way possible and keep them hidden. Deal with any problem that may affect the image of your industry. This will help maintain that professional and expert state of your industry.
Be A Part Of Trending Activities And Podcasts
There are many ways a company can become a part of trending events; one simple way is to become a sponsor for an event. People love to follow sports matches or like to attend concerts or carnivals or watch new films and movies. All these are perfect opportunities to market your industry. When an industry becomes a sponsor for such events, they come under a spotlight, and many people come to know about the industry.
Another suitable option is to attend the Podcasts. Hosts are always on the lookout to interview guests for their show. Send someone from your crew to represent the industry. Many podacasts attract thousands of people and even tens of thousands of them.
From the article, it is clear that maintaining a professional image is very important to become an export industry. A few of the main points that help the industry to become an expert were mentioned in the article. Try to implement them in your industry and become an export industry.
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