fbpx
Connect with us

Entrepreneurship

Meet the 22 year old Nigerian e-Commerce expert running Two 8-Figure Brands

In this exclusive interview with ecommerce expert Abdul-Qawiyy Hammed, he shares his experience with building and running two million-dollar brands.

Published

on

Abdul-Qawiyy Hammed used to live on a $41-per- month allowance from his parents. He got started in e-commerce, in 2015, with a burning desire for a better life. He had zero experience and no guidance, repeatedly going through the cycle of losing, almost quitting and starting again. In November 2019, he made US$1.19 million in sales.

I recently sat down with Abdul-Qawiyy for an exclusive interview to discuss his journey into e-commerce, the rules of the trade and his vision for the future of his brands

Can you share a bit about your background and how you got into e-commerce?

The Beginning

I started freelancing at the age of 16. My early work was focused on using direct- response marketing, copy writing and ethical persuasion skills to make 3d explainer videos for marketing clients. Things were going alright for me, until The Great Purge happened.

PayPal and Stripe made some changes to their payment policies, which meant Nigerians could no longer receive money from outside the country. Many Nigerians-including myself- were removed from major freelancing networks. I found myself suddenly left with no source of income. I had to depend on my parents for stipends, and they gave me $41 to live on every month.

The Day Everything Changed

One day, I was in the middle of my routine search for money making opportunities on the internet. I stumbled upon an ad by Jason Stone (@millionaire_mentor on Instagram).

In this ad, Jason was sitting on the hood of a Lamborghini, parked in front of a penthouse. He was wearing a black tee and shorts. The ad read;

“Ready to live your dream life? Free from the 9-5 hustle and travel the world?”

The Ad that Transformed Abdul-Qawiyy’s life

I was immediately charged up. He was offering a life beyond just managing to get by, and that was exactly what I had been searching for.

I signed up for his 1-hour webinar. At the end of the session, he made an offer to anyone interested in pushing the dream. The price tag was $297, and I paid without thinking twice.

My background in Marketing and Direct response Advertising helped me to understand the Principles of Sales. I have been doing business for six years now, and it has been on a total roller coaster of emotions.

How did you scale your business to become profitable over the years?

I knew what I wanted to do, and I realized I had to put systems in place to achieve it.

My background in Advertising made it easy for me to transition into e-commerce.

I read a book called“The E-Myth Revisited” by Micheal .E. Gerber. Gerber says, you need to work more on your business, than in it- if you want to scale to 6,7 or even 10 figures.

Abdul-Qawiyy Hammed on Growing and Scaling your Brand

In time, I realized I could be more productive if I did not try to do everything myself. So, I decided to recruit a team.

Right now, I have a team composed of Facebook ads experts and media influencer agents. We use a multi-channel marketing structure so even if our Facebook is down, we can rely on Google and influencer marketing to push products.

We have built a solid customer database by offering incentives to past customers and recruiting them as brand awareness creators. They post pictures with our products, and we drive traffic to this user generated content.

How do you find and keep customers?

There are three elements that drive successful e-comm; the triangle of The Product, The Offer and The Audience.

For my brand products, we use every platform that humans converge on. In recent times, Tik Tok is serving as one of our biggest sources of traffic. We hire influencers to do unboxing reviews and videos, where they show our products and talk about their benefits. This is a great way to generate traffic for us.

in all our content, we apply direct response principles learnt from Gary Halbert, David Oglivy, Gene Schwartz and several other marketing legends. The best part about it is we have built a huge customer lifetime value, with a high number of recurring purchases.

That, I believe, is the soul of business.

What are your plans for the future of your business in terms of figures and clientele ?

I plan to scale my brands beyond the $50 million or even $75 million mark. We will grow into a multi-million dollar ecommerce empire-in the range of hundreds of millions- and become a household name. My final move is to sell the business and retire in my 30s.

Right now, we have diversified into coaching and we assist other business owners with building their own brands. It has been really exciting to help other people get results.

What are your main challenges as a business owner and how do you overcome them?

As a Nigerian, I did not access to payment gateways when I opened my first store. I partnered with someone from an eligible country. In our first week of doing business, we made more than €1,000. Then, he suddenly disappeared and went off with all the money we both worked for.

In the e-commerce industry, many people call themselves “ecommerce gurus” and “mentors” just to rip people off. They collect huge amounts from people who are desperate to learn, then they just bail on you.

Another major challenge came when I had to register my business offshore. I did not have much information to go on, so I registered in a US state of my choice. Subsequently, I discovered this state had extremely high tax rates. I could not afford this expense and it ate really deep into my profit margin.

As time goes by, I keep learning several lessons from all of these problems. Being Nigerian- in itself- is a challenge. Because of where I come from, I had an extra set of restrictions and obstacles. Therefore, it was not an easy ride. However, tough times don’t last.

Only tough people do.

You can connect with Abdul-Qawiyy on Instagram and Twitter

Hey there! My name is Zulaikhah Agoro. I am a freelance Digital Marketing Strategist, certified by Google. I help high impact entrepreneurs use their personal stories to increase their income and expand their brand visibility. I also run feature stories on social entrepreneurs and innovators doing kickass stuff all around the world. You can reach me at [email protected] if you would like to be featured, or connect with me on LinkedIn.

Continue Reading
Comments

Entrepreneurship

Meet Brendan Beasley, A 21-Year Old Digital Marketing Specialist

Published

on

As the internet continues to shape the business landscape, entrepreneurs and business leaders are tirelessly searching for new ways to market and grab their customer’s attention.

By using the combination of applied psychology and digital advertising, Brendan, a 21-year old entrepreneur has a unique approach when it comes to driving sales and getting eyeballs on your brand. Brendan started his marketing journey shortly after making the decision to stop playing college basketball and focus full-time on his digital agency.

Like many other entrepreneurs starting out, he quickly experienced the brutality of business by facing defeat, embarrassment, and disappointment almost every day.

However, after learning from his setbacks, his curiosity for marketing quickly became a passion and a major asset in his entrepreneurial tool-belt.

Rather than running ads on one platform and calling it a day, Brendan stresses the importance of “omnipresent advertising” to stay in front of potential customers and avoid the dangers of becoming a one-legged stool.

In combination of this unique “omnipresent advertising” approach, Brendan’s digital agency, Bow Tie Interactive, consults businesses across the United States on how to generate more revenue per customer, how to promote customer loyalty, and how to create experience-driven word-of-mouth conversations.

Brendan’s creativity and innovative thinking has positioned him as rising star in the digital marketing community.

With his dedication to becoming one of the greatest in the marketing space, there’s no doubt you’ll see more of Brendan in the future.

Continue Reading

Entrepreneurship

Lessons to learn from entrepreneur John Guaman

Published

on

John Guaman is a 23-year-old entrepreneur heavily involved in the trading and network marketing industries. While he did not grow up wealthy at all; in fact, he was part of a lower middle class household, he watched his parents work two jobs each so they could put food on the table. He started working when he was about 12 to 13 years old doing yard-work, selling CDs, or anything that he could do to be an entrepreneur and help take care of his family. 

Watching his parents struggle while he was growing up is what inspired him to develop his mindset so he could have the income to achieve all of his dreams and goals. When he was 13, he knew he was going to have to own his own business or he would never become wealthy, and that is what sparked him to get involved with his first business when he was 18 years old. John is a huge believer in the law of attraction, and that you attract to you what you think about most of the time. When he was first introduced to the network marketing industry he was extremely skeptical. It only took a few months for him to decide to take a leap of faith. He didn’t make much money with his first venture, but he fell in love with the process of learning and personal development. 

Along the way John has had many setbacks and failures, but he refuses to look at those failures as such, rather he looks at them as learning experiences and ways to grow. His mentor used to tell him “fail as quickly as possible in order to gain more experience”

John has studied the likes of Earl Nightingale, Bob Proctor, Tony Robbins, Joe Dispensa Jim Rohn, Drake, and more. Reading and listening to their material daily has allowed him to absorb their wisdom.

John believes that hard work, a willingness to be coachable, and burning desire to succeed is all that you need in order to start off doing anything and eventually become successful. He believes that if you combine consistency with humility, you’ll stay grounded and develop the right type of energy that it takes in order to attract success. His biggest tip for new entrepreneurs is to find a mentor early so that you have someone to help you avoid making mistakes that could set you back.

Continue Reading

Entrepreneurship

Coach Legend Has Mastered Financial Literacy And Is Teaching Us How To Do It Ourselves

Published

on

It wasn’t too long ago that Hanso Legend, better known as Coach Legend, was stuck on a 9-5 minimum wage job. Another statistic in America, Coach Legend was fighting to get out of the rat race and break through. 

A Haitian-American businessman, world-renowned public speaker, mentor and wealth coach, Mr. Legend is a multilingual marketing strategist who has countless years of solid and diverse professional experience in the areas of business development and leadership.

“My story began when I turned 7 and my Father put me on the airplane away to America. I remember being ecstatic about receiving a visa to enter the US. Imagine 5 people living in a one-bedroom apartment?” He stated. 

Years later, his persistence and ambition finally paid off.

Today, the 7-figure wealth coach is filling up arenas with his resonating message of hard work, perseverance, and financial freedom. 

At 33 years old, Coach Legend, CEO of Legend Credit Repair, has built a 7-figure credit empire focused on helping thousands of people reach their own version of the American Dream. 

“As a millennial, it is important for me to share the knowledge I have learned to help other millennials achieve success outside of a 9-5 job,” He stressed. 

Coach Legend grew up on welfare in the rough inner cities of St. Louis to now becoming one of the most influential leaders and among the top most sought after wealth coaches in the Network Marketing Industry. 

“One of my biggest insecurities was my thick HAITIAN accent. I knew I was a smart guy and I couldn’t always express verbally what I wanted. I remember talking at times and people making fun of my accent and it would set fear tingles through my body.” He recalled.  

Determined to make a better life for himself and his family, he began his entrepreneurial journey in network marketing at the young age of 19. Two years later, he had already become a six-figure earner and one of the top sales professionals in his company. 

Fast forward to today, his brand has grown to over 100,000 followers in social media

Specializing in a range of financial services including, but not limited to, credit restoration, credit monitoring, wills and trusts, credit litigation and financial planning, he has proudly helped thousands of people restore their credit, while helping them build financial wealth in the process. 

In addition to that, Coach Legend has found tremendous success working as a seven-figure success coach, teaching people through workshops and seminars on how to make the most out of their current financial situations so that they can build and grow their wealth. 

He has trained hundreds of thousands of people on how to build a successful network marketing business and has helped many people improve and strengthen their personal and leadership skills with his specialized mentorship training programs. 

A self-taught entrepreneur, he oversees some of the best minds in the Network Marketing Industry, Coach Legend is passionate about fostering creativity and innovation among his more than 100k followers on Instagram.

Countless people have stepped away from their 9-5 jobs while creating six-plus figures, all thanks to Coach Legend’s powerful advice. His goal? To help at least 20 people make over 1 million dollars by 2022.

When speaking with Coach Legend it becomes evident that his talent is to bring out the best in people, to encourage them to stop living paycheck to paycheck and allow them to reach their full potential.  

Coach Legend’s success is due to incredible persistence, charisma and sincere desire to help people succeed. His laser-like focus, years of diligent work and ongoing self-development, along with total dedication have resulted in an evidenced strong leadership that delivered massive and excellent benefits to all ethnic groups, especially in his Haitian community 

“My mentors were instrumental in helping me create a seven plus figure business and I would advise anyone who is looking to become an entrepreneur, create multiple streams of income or start a business to create a tight group of mentors you can rely on,” he emphasized. 

There’s no question that Coach Legend’s is a force to be reckoned with. His charismatic & powerful presence will leave anyone intrigued to learn from him. 

Whether you find him on instagram engaging with his hundreds of thousands of followers or doing a speaking engagement in front of thousands, his mission is always the same: To help people break through the barriers that he once faced too, and most importantly, come out winning at the end.

To find more information about Coach Legend and his business, follow him on instagram here

Continue Reading
Become A Disrupt Contributor

Join the Newsletter




apple disrupt podcast
spotify disrupt podcast
Google Play Disrupt Podcast
The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

Trending