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Entrepreneurship

Tony Pec also known as “The Godfather of Instagram”

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Tony Pec is known as the Godfather of Instagram, and co-founder of Y Not You Media, a digital marketing agency that specializes in helping clients get real & targeted instagram followers, branding strategy & development, Instagram & Facebook ads, website design, & content creation. He has an office in NY with a team of 12 & is also a motivational, mindset, & business speaker.

Tony’s Background Story

Tony Pec is a 25-year old Mogul from the Bronx, NY who will not stop until he becomes a dual billionaire. He wants to make a billion dollars, and more importantly, impact a billion lives! Tony attended Fordham Prep high school, and went on to pursue a Mechanical Engineering degree at Manhattan College. He then graduated in 2016, and took an unconventional route by not accepting an engineering job.

Instead, Tony began day-trading penny stocks on a whim and decided to start an Instagram in hopes that he would be able to market himself and any future courses he planned on selling to anyone wanting to learn about day-trading. Tony was able to strategically develop a method to grow his account, and then extended his methods to growing other accounts. He created 13 accounts for himself & in 4 short months amassed over 250k followers across them. He then began getting reached out to grow other’s accounts & became referred to as The Godfather of Instagram.

Tony Pec has spent the last three years establishing himself as an Instagram & branding expert and perfecting his speaking abilities, where he has been able to speak at prestigious companies such as BMW, NY life, Keller Williams, Harvard and more. He has earned the nickname “The Godfather of Instagram” and been able to leverage his following to starting his own Social Media and Marketing agency.

Through his expertise, he has been able to aid businesses from every market, establish their presence, mission, and vision. Having consulted with top businesses and offered his input in their daily operations, Tony has helped them achieve their purpose, increase their customer satisfaction, and raise revenues by helping them drive more attention to the business.  “My business is my life, and I am proud to have self-published two different books, one about Instagram growth strategies, and one about branding.” -Tony Pec

If someone would want to emulate your career, what would you suggest are the most important things to do?

Work harder then anyone else. But especially work harder then you did yesterday. I strive daily to become a little better, do a little more, or grow a bit further then the day before. I do not have talent, I do not come from money, I wasn’t given a network or opportunity or had anything handed to me, & that is ok. You can achieve anything you want if you put your mind to it & put your head down & put in the work. Make sacrifices. Your ambitions need to be matched by your actions. If you have big goals, you shouldn’t be wasting your time watching tv, or going out partying. You need to sacrifice & put in the work.

My ultimate super power is being able to sacrifice not going for the short term pleasure to achieve my long term goals. It’s not easy, but it is possible & necessary. Aside from hard work, you need to be known. You need attention. To get attention you need to network. Your network will take you where you want to go but it requires more time then most think. Not just effort in building a network but effort to keep the relationships you have & allocate time to deepen those relationships. If you have work ethic, can sacrifice, & network, you will be able to achieve what you want, not a matter of if but when.

 

Johnny Medina was once driven by a sport. Basketball was what he lived for, he dreamed of playing in the big league, but he had a career shortage as he tore his meniscus in his right knee. From fancy 360 dunks to not being able to play competitive at all. Johnny did not know what to do with his life. After working regular 9-5's for two years he then got into Sales & online marketing. In the First 3 months he became a 5 figure earner and is now a sales coach, consultant and expert in public relations.

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Entrepreneurship

5 Growth Hacking Tips For Your Business

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“A growth hacker is a person whose true north is growth.” – says Sean Ellis, the growth hacking guru.

Growth hacking is the revolutionary element in the world of startups, entrepreneurship and marketing which has changed the fate of millions of startups and business ventures providing a sudden, long-lasting boost in terms of their progression and changed the dynamics of their customer bases for good.

Remember that, a growth hacker is differentiates from a traditional marketer in ways such as adopting various roles as of an engineer that has the potential to grow a business, an advertiser who engages the customers and a product manager who brands the products for the long-term gliding of the business plane through effective airborne push right in the start. Here are 5 growth hacking tips that you must consider for your business’s success and thank me later

  • Your product must be perfect

The only way to grow your business is to have more people use or talk about your products and services and that can only happen when you whole-heartedly meet up with the needs and preferences of your targeted market/audience. A product-market fit must be your first and foremost priority as a growth hacker whilst having a strong analysis of your competitive-market research. If you are able to fight off that competition, it will work as a catalyst for the growth of your business.

To make your product perfect, go out on the ground and be receptive of your customer’s feedback. Let them criticise, object and compare your product with your competitors – you instead, must be an active listener with an intention to improve your product.

  • Set actionable goals

A growth hacker’s only focus is growth. As Neil Patel says, “the power of a growth hacker is in his obsessive focus on a singular goal. By ignoring almost everything, he can achieve the one task that matters most early on.”

Hence, it is extremely important for your business that you set precise and focused goals, that will help you achieve growth with maximum time investment and through effective approach refinement. Make sure your goals are practical, actionable and realistic. Keep a log of your day-to-day progress.

  • Invest in your team

Investing in your startup requires you to have the right skills and expertise on -board to make it work in the longer run. Most startups, overlook the idea of hiring a team with sharpened skills and actual, practical knowledge of their areas of interest – however, with those skills, you can hit a dynamic customer base filling your cup of advantages not just internally, but outside as a growth hack. Investing in a good team today will bring you a long-lasting outcome tomorrow.

Having inexperienced, enthusiastic employees will require an internal effort to first, train them and make them capable of the work that is required from them, and testing whether they would be fruitful or not. As a growth hacker, you are not here to test, you have to perform and raise the competitive bar with tangible results.

  • Leverage social media as a go-to strategy

Social media is the perfect platform for start-ups to get in progress with their marketing campaign especially for targeting millennials as they are the largest consumer demographics and are available readily on social media. The best way to leverage social media for your small businesses and startups is to join relevant groups and build up a network for rapport-building among your targeted customers.

With that, you will be able to analyse the needs and wants of your target markets. Make sure, once you have your own representation on social media through a page or a group, you engage your audience and target customers to help build a community for your business that would stay loyal to you for long-term.

  • Keep a track of your progress

When you have just started climbing the stairs of growth, it is very important to keep a track of your foot-steps. One of the ways to measure your effort is through effectively monitoring sales channel, future predictability of revenue streams and the consumer engagements through marketing campaigns. Through this tracking procedure, you would be able to make better decisions for yourself in the future and having a data-driven approach will help you create sustainable and measurable outcomes.

Taking the first step of launching a start-up is daunting but beyond that it is an effort, which can be surrounded by risks and failures, but leveraging the available opportunities whole-heartedly will help your business grow in the long-run. 

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Entrepreneurship

3 Harmful Ingredients You May Not Know About

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Did you know that the same box of cereal in the US has more harmful ingredients than the same cereal in the UK?

Based on a 2017 article published on the business insider, the United States has different health regulation rules from other countries when it comes to dangerous chemicals added to the food. Many of these ingredients have been banned and deemed illegal in Europe and are still allowed in the US. Some reasons why there are chemicals in our food are for longer shelf life, more flavor, and coloring to make your food more visually appealing.

The fact is that most of the packaged foods we eat whether they’re candies, cereal or tomato sauce could be detrimental to our health. But how bad can it be? Yes, the obvious reason for many is weight gain. But what we may not always be aware of is that the list of issues is longer than just that.

Symptoms of bad chemicals in your food can range anywhere between random headaches, digestive problems, hormonal issues, and even cancer. Yes, many of the foods you might be consuming can cause cancer. Before we start dissecting labels, know that if your cereal, cookies, or any other product you have in your kitchen or snacking pantry has more than 10 ingredients then it’s not worth the try. Also, watch out for hard to pronounce ingredients. When in doubt don’t eat it. 

Before we go into dissecting ingredients, let’s talk about junk food.

Well, you must have heard the Pringle’s slogan “once you pop you can’t stop” and this slogan is not wrong. Junk food is addicting and this is no accident. This type of “food” is loaded with sodium, sugar, additives & preservatives.

Too much sodium leads to heart and blood pressure problems. Too much sugar leads to weight issues, inflammation, and behavioral problems.

Here are 3 top “no-no” ingredients in food labels to avoid:

  1. Artificial colorings: Would you ever eat Play-Doh, or chew on a Crayola? If your answer is no, then perhaps reading the words yellow #40, red #12 and so on are probably a no-no also. Know that when coloring and numbers are found in your food it translates to synthetic ingredients which can cause, skin rashes, nausea, and other unwanted side effects. 
  2. Artificial sweeteners: Such as Splenda, Sucralose, Aspartame, Nutrasweet, Truvia, and Sweet ’n Low. Chances are that all of these are still offered at your local coffee shop or they are in those, diet sodas, and  “sugar-free” cookies. Want a better sweetener option? Look for coconut sugar, maple syrup, or honey. The use of artificial sweeteners has been linked to cancer, seizures, and metabolic disorders as some people may not be able to metabolize the artificial sweeteners. In some instances, it can lead to overeating and blood sugar issues.
  3. Sodium Nitrate: Used in red meats to preserve color and flavor. The chemical make- up of this product causes cancer in the stomach, other effects are headaches, vomiting, nausea, and dizziness.

Now that you have this important list, take notice of how your body reacts through the day. The best way is to make a food diary. There are times in which a weird mood or allergic reaction may be related more to the food you consume than just a seasonal allergic reaction.

Are you looking to make changes in your life? Maria Andrade has created a 7 Day Challenge to introduce you to her TotalBodyFit approach to wellness.

This program is FREE and it takes no more than 4 minutes per day to learn and practice.

Sign up here!

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Business

How Entrepreneur, Eric J. Luevano, Disrupted this Untapped Industry

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ATM King Eric J. Luevano

Growing up in a traditional Hispanic household in Pasadena, CA. Eric was taught to “go to school, get good grades, the better the grades, meant the better the job, the better the job meant the better the pay.”

How did Eric First get into Entrepreneurship?

While Eric was a sophomore in college, he was working as a waiter at a restaurant when he was first introduced to network marketing. What really enticed him to get started was the idea of creating “passive income” and having an opportunity to take control of his income. Immediately after getting into network marketing, he discovered he had a true passion for sales, leadership, and entrepreneurship as a whole.

Going all into his new business venture, Eric was able to become one of the youngest top income earners of the company. With no prior experience in this type of industry, he reached a rank in the company that generated $10-15k per month in about 9 months. He also realized how lucrative and satisfying it is to build up a passive income, but most importantly the time freedom that came with it. He stayed working with this company for three years before it got shut down overnight.

With no backup plan for an event like this, Eric went from easily breaking 5 figures a month straight down to absolutely no income overnight. He had to face the fact that he needed to find another vehicle for success. 

What made Eric get into the ATM Industry?

Eric spent months searching for an industry with a proven system that he could tap into. One day, while he was at the barbershop, the owner of the ATM walked in to refill his machine with cash. Immediately, this sparked an interest to ask if he was the actual owner of the ATM and he confirmed he was.

Eric then, thoroughly researched all the steps he needed to take to be able to operate his own ATM business. He looked into the tools and legal precautions he needed to take to ensure this would be a successful business investment.

After cold calling and walking into over 100 local businesses, he finally landed his first deal! His first ATM was inside of a salon in an upscale area. He thought this area would be more of a gold mine, but was actually a total flop. In his first month he was only able to generate a profit that was close to nothing!

What did Eric do to Overcome this Setback?

This outcome instantly triggered fears of failure, self-doubt and negativity. Out of desperation to make this ATM business really work out, he decided to reach out to his network. He created a post for social media and thankfully someone who he knew from years back, reached out. His old friend was able to set up a meeting with a friend who owned local businesses. They made an agreement to where both parties would benefit the placement of his ATM at their business locations.

Eric took out his ATM from the salon and placed it at the first location they agreed upon. This ATM alone was able to make him $4k its first month. Not to mention, the other ATMs at the other locations he placed that month as well. 

How did Eric establish his Personal Brand on Social Media?

Before Eric, absolutely no one was ever talking about an ATM business, especially millennials. In conclusion, not only did he tap into an unknown industry, but he was also responsible for broadcasting it to the world. Being the first social media influencer to become an advocate of the ATM industry. He quickly made a name for himself and authoritative figure in this space. As of today, Eric has one of the largest ATM portfolios. He has taken over social media with his personal brand, hence the title “ATM King.” His incredible results have allowed him to start mentoring other entrepreneurs so they can get started this industry as well.

3 Tips from Eric Luevano:

  • TAKE RISKS: Don’t be scared to try something new, like exploring a “non-normal” industry. It’s better to take a risk now when you don’t have a wife/husband and kids. One day you’ll have a mortgage, car payments and kids to take care of. DO IT NOW! Even if you do already have all of the above, it’s really never too late.
  • DON’T EVER GIVE UP: This one sounds corny and cliché, but seriously, don’t ever give up. The road to success will be tough, but it will be so worth it. Fail forward, learn from mentors, learn from your mistakes and never lose your tenacity towards success.
  • DON’T CARE WHAT “THEY” THINK: Look, people want to see you win, but most don’t want to see you win more than them. Choose your inner circle wisely. Don’t pay attention to the haters, naysayers and doubters. Stay focused, work hard and the world can be yours.

“ Remember, our THOUGHTS turn into FEELINGS, FEELINGS into ACTIONS and ACTIONS into RESULTS!” – Eric J. Luevano

If you have any questions you can reach Eric at: [email protected] or @ericjluevano on Instagram.

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.

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