Jay Parry and Louis Cooke are 2 young entrepreneurs based in the UK. Jay and Louis have been focusing on building drop-shipping brands via Instagram for the last 4-5 years. They focus heavily on automating without relying on paid advertising to build their businesses. Their streams of income are automated with their strategies for drop-shipping so they are now focusing on helping others achieve success with minimal budget and/or experience needed.
What’s your background story?
Jay & Louis: After years of being employed in jobs that we didn’t enjoy, hopping around different companies and just never being happy with that “9-5 life”, after seeing people we followed building companies and brands, we decided to embark on our own journeys. Just like many first time entrepreneurs, we both began with building clothing lines. These brands are where we discovered and learnt strategies that we would later apply to drop-shipping to stray away from having to pay for advertising like everyone else does. We have built multiple brands that are now established and essentially run themselves with a minimal amount of work.
What differentiates you from everyone else in your field?
Jay & Louis: We work completely differently to the traditional ‘Online Entrepreneurs’ in drop-shipping. We have 3 offices where we are now hiring in house staff to learn and grow with us and we do not pay a single £ on paid advertising. It would be hard to find any other people in our space that is doing anything similar. With our first member of staff, Chizolf (Charlie), joining us 1 month ago, we are now ready to scale even further and blow up. We love to create and build. We’re not naive when it comes to scaling, we know that we need to employ staff to be able to scale and allow us to have free time to focus on other parts of the business.
What are your accomplishments?
Jay & Louis: Since starting our personal brands, we have started to build a good community of young entrepreneurs on Instagram, as well as starting our own entrepreneurial Podcast that at its highest reach, hit #34 in the world for business. Combined we have helped over 100 people to create successful online stores with some reaching as much as 5 figures a month and heading towards a 6 figure year. We coach a huge range of people from 15 year old school students to 50 year olds in full time employment. With some of our 15 year old students even making more than their teachers.
What were the biggest entrepreneurship lessons you’ve learned?
Jay & Louis: We have learnt many lessons, the biggest being that without putting yourself into the most vulnerable and risky situations, you will never succeed. As cliché as it sounds, you will never find success within the comfort zone. “Regret Is Poison. Take Risks.”
We often hear stories that make it seem like someone was an overnight success when really there were setbacks and stumbles along the way. Why do you think it’s valuable to be candid about both failure and success?
Jay & Louis: There is literally no such thing as an overnight success, no matter how many people you see just blow up, there is so much hard work you don’t see behind the scenes. We owe our success to our failures. I think the best thing to do is own it, if you can own your failures and run with them, you are only going to learn from them and grow. People are very fast to jump on the bandwagon of any ‘guru’ promoting fast success, selling courses etc, we are hugely against it. We want everyone to know how hard it can actually be, the struggles they’ll actually experience. Otherwise the first issue and failure they come against, they get disheartened and quit. We are always as realistic as possible with people who come to us for guidance and support. If it was as easy as people make out, everyone would be doing it right?
Otherwise, follow and join in with the crazy journey we are on.
How LeBron James new school is disruptive
Last Monday, LeBron James unveiled his new I Promise School in Akron, Ohio – powerfully demonstrating to the world the power and influence of the modern day athlete.
His school aims to disrupt the unfortunate trend of at-risk students falling behind the K-12 population in the classroom, by providing a STEM based curriculum to low-income and at-risk students.
Originally, I promise was a non-profit focused on helping students from disadvantaged backgrounds focus on achievement. Now it transformed into a school program that can educate them all year round.
There are several disruptive differences that makes I Promise school unique:
There will be longer school days vs the normal 7am – 3pm schedule. The normal school year schedule will be unique as well, students will get the same amount of time off from school on holidays and summer but the schedule will be broken up differently to make sure students will be continuously learning year-round.
In an effort to simulate some of the home support that might be missing for school work. students will also have extra access to teachers and the school’s facilities. I promise will also have support for student’s parents that may not have completed high school or need employment by providing a GED program and job placement services. Another plus is that the students will receive a bike on their first day of class, to escape dangerous parts of Akron and to explore, motivated by LeBron James’s youth, when he did the same thing.
I Promise is a regular public school and not a charter, private or reform school. Usually schools that offer such perks are usually private and aren’t free for students, but this LeBron James wanted this school to be accessible to all youth in the Akron area.
Here’s to LeBron James, who’s disruption even caught the ire of the President of the United States.
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