The term ‘entrepreneur’ has, for a long time, been used to describe a person who, with excellent and innovative ideas, identifies a hair-on-fire problem, and creates a business to solve it. While this definition might be valid, Voltaire Pabustan is of a different view. Like a few other business executives who have built their craft from the ground up, Pabustan believes that there is more to what makes an entrepreneur than just a ‘sudden insurgence of overnight successes.’
There are, of course, several types of entrepreneurs today. However, there appears to be a common characteristic defining all of them—innovation. You could factor in a thirst for work as a corresponding character, but it does not apply across the board. Today, due to the increase in the number of startups, there has risen a breed of entrepreneurs whose expertise lies in ‘teaching’ other entrepreneurs how to grow their businesses. The fact that as much as 42 percent of entrepreneurs fail due to the long development time of their ideas has created a conducive environment for pseudo-entrepreneurs to thrive.
These individuals have become a disguised contributor to the downfall of many small businesses that would have otherwise become successful enterprises if only they knew better. This trend has to end. By providing information and contributing to the knowledge base about entrepreneurship, it is possible to save the small and medium-sized business industry from the influence of false entrepreneurs. Pabustan helps local businesses rise above national chains using smart, time-tested marketing techniques. His vision is to empower local businesses and fight off the sudden insurgence of overnight successes and “work from home” opportunities who have been taking advantage of local business owners. In this article, you will learn three crucial elements that define what it is to be an entrepreneur, according to Pabustan. Through this submission, you will be able to filter out the wannabes from real entrepreneurs.
Entrepreneurship is a Blend of Time Invested, and Experience Gained
An entrepreneur earns his/her status in the industry by investing time to gain experience in running a business. Research has it that 27 percent of entrepreneurs gain experience to run their businesses by working in their industries for a while and seeing problems firsthand. Most of the notable entrepreneurs you have heard of spent years of their life studying and practicing so that they could be as good as they are today. Take Neli Patel, for instance. He had to learn marketing by himself after hiring a marketing agency that failed to deliver. In the end, he ended up acquiring skills and knowledge that have fueled his success. That is the real test of an entrepreneur.
As for Pabustan, he had to invest heavily into studying psychology to understand what makes people tick. He wanted to know what influences people to decide to purchase a product/service. So he got deep into the science of it all and by combining that with the nursing education that he had, Pabustan was able to piece together triggers and figuring out ways of how to read body language, get people to open up and speak about their pain points. In the end, he gained enough knowledge in the human psyche and the psychology of persuasion and influence.
After that, Pabustan figured he could try and make some money by using those skills in the sales and marketing space. The budding entrepreneur dabbled a little bit in marketing his father’s medical practice back in Northern California, which then got him introduced to some other medical practices, and he ran their marketing campaigns as well and helped drive some new patients for them. That is how Pabustan ended up building one of the most renowned digital marketing agencies.
You’ve Got to Solve a Problem to Qualify as an Entrepreneur
The most notable entrepreneurs are those who come up with the right solution to a hair-on-fire problem. The fact that coming up with an idea for a solution to a problem and turning it into a business is challenging makes those who succeed worth the respect of an entrepreneur. When Pabustan was starting his business, he wanted to create a one-stop-shop for marketing and an agency for all local businesses to be able to access all of the different services that they would need: from video production to software to full advertising campaigns and everything in between. So instead of hiring five or six different agencies in their respective service areas, companies could hire his agency. Pabustan made sure that he had everything that his prospect customers wanted under one roof. Since his company’s inception, Pabustan and his team have strived not to be the company that lags in certain areas for lack of sufficient bandwidth or the capacity to handle the specific needs of their clients. In fact, it’s the exact opposite. They’ve hired the best to make sure that their clients get the best as well, and they work alongside the agency as partners, not necessarily as clients. That, to Pabustan, has been the most critical test of his will and innovation as an entrepreneur.
The Evidence of Entrepreneurial Success is Results
The goal of every entrepreneur is to succeed. In business, success is measured in results achieved. That is why Pabustan believes that the evidence of entrepreneurial success is quantifiable results. As an agency, Pabustan and his team have built out brands from the ground up, and they have worked with a lot of small businesses and multiplied their ROI a thousandfold. For example, they were able to achieve a 4,000%+ ROI for a local restaurant through a multichannel advertising campaign.
Pabustan was able to grow and scale his company to handle the fulfillment of many clients with specialized niches and also handle the needs of local businesses that didn’t have the expertise or the tools or the education to know how to market themselves. Since his parents were both small business owners, Pabustan felt compelled to carry on that tradition and help other local business owners thrive by doing their marketing and helping them acquire more customers, more leads, and ultimately more sales.
As a business owner, he is familiar with the process of building a company and balancing that with personal life. Pabustan is here to alleviate some of the burdens that business owners have so they can keep their business running while spending time with their family, having more time to themselves, or getting that freedom that they work so hard for.
The Story of a Dreamer Committed to Bettering the World
Fahed Al Essa is a dreamer, innovator, and achiever. Born and raised in Kuwait, his first exposure to America was under difficult circumstances. During the Gulf War, his family was displaced and sought refuge in California. Many years later he would return to that state under vastly different circumstances in pursuit of an entrepreneurial dream.
Essa has always enjoyed and prioritized learning, particularly in areas where science can improve people’s lives. After getting his B.A. from the University of Pennsylvania in molecular biology, he obtained a master’s degree in biotechnology with the ambitious aim of curing cancer. It was during this time, he began conducting cancer research as an intern at the Wistar Institute. Essa, now later reflects on this experience noting “I was naïve, it wasn’t that easy [to cure cancer], but the research I was doing was part of a lab that contributed to the development of the T-cell therapy, which is the most novel way of treating cancer today”. After spending time in the life sciences branch of healthcare, Essa began to note the opportunities in the provider realm.
He created a technology company back in Kuwait that would shift Kuwait’s healthcare facilities from paper to electronic means, a move that the healthcare world has since whole-heartedly embraced and now the largest public hospital in Kuwait boasts of its fully electronic operation. However, Essa was slightly ahead of this movement and was unable to gain traction. Many entrepreneurs cite that failing was their best learning experience, and Essa is no different, seeing the lessons and opportunities that stemmed from the experience. A private hospital, Taiba, was excited about his ideas and Essa was hired to the Director of Strategy. During his tenure at Taiba, he designed and implemented the first hybrid operating room in Kuwait, a form that many hospitals have since adopted.
One of the aspects that strike people the most about Essa is his ardent belief that healthcare should be patient-centric and anyone working in the industry needs to remember that they are treating human beings. By understanding and empathizing with patients, the business can build the right solutions and profits will follow.
Essa’s latest venture after completing his MBA and MPH at UC Berkeley is Dala Wellness, a personalized wellness program with a multivitamin subscription focused on patients with chronic pain. The program is based on clinical evidence and engages chronic pain specialists, physical therapists, mindfulness experts, and nutritionists to complement traditional medicine and help patients take back control of their lives. For Dala, healing comes by bridging the mind, body, and soul. It is initially targeting patients suffering from rheumatoid arthritis, lupus, fibromyalgia, crest, and ankylosing spondylosis. His app stands in contrast to traditional healthcare models, treating patients like a partner and valuing their voice. As Essa states “we are also putting the patient in the center and building around them. As such everything we provide them is patient ideated, patient-driven, patient-centered and makes the patient’s life easier”. He has backed this claim up with extensive market research, interviewing over 50 patients as the app continues in development.
The mindset of valuing dialogues and incorporating the views of others comes naturally to Essa. He believes that many of the failures of healthcare stem from our own opinions and biases: we only see the world from our point of view. As a result, in Dala he is looking to address patient issues from many different angles, which leads to creative, pragmatic solutions.
Many of us could learn from Essa’s student attitude and commitment to bettering humanity. For others looking to follow in his footsteps he counsels us to invest in providing the best customer experience and learning from the negative experiences. When it comes to facing adversity, he notes, “We must learn from it, move on and know there are better times around the corner. Be optimistic and trust people until they prove you wrong. Be confident about your future and in everyone else’s”. Brave comments from a brave man.
Dr. David Fabi on the value of inspiring patients and others through motivational methods
“I want to help the 7.2 billion people of this world!”, exclaims Dr. David Fabi. “Since it’s an astronomical number, it will always motivate me to do more for the rest of my life.” And it is this motivated mindset that Dr. Fabi brings to his life, to his career, to his pursuits and to all of his patients.
In today’s fast-paced world, it’s relatively easy to get derailed and frustrated. Whether it’s professionally or in your personal life, motivation is paramount. It is the reason orthopedic surgeon and motivational speaker Dr. David Fabi believes in the immense value of motivation and inspiration. Motivation is a tool that can be used by many professionals and people, in general, to successfully govern their lives and inspire those around them. It’s very reasonable for people to experience highs and lows in their day to day life. One of the essential things motivational speaking brings to the table is a compelling story that speaks firsthand about the experience with success. Dr. David Fabi has experienced the strength of finding and implementing motivation in his life and in the lives of others. He grasps the value and prioritizing providing pre and post-operative motivation to his patients. By merely saying the simple words “I am proud of you” and/or “you’re gonna do amazing”, the positive effects are profound and evident in his patients.
Helping People View Things Differently
We are often our biggest critics, and this is because we tend to focus on all the negative occurrences in our life rather than appreciating all that is positive. As humans, our mental hardwiring is frequently programmed to compare and contrast how we could have and should have done something differently in the pursuit of perfection. But this hardwiring of second-guessing ourselves can be rewired through the adoption of a positive mindset and positive input from individuals who reaffirm our self-worth. This, in turn, helps people to circumvent the burnout and frustration commonly experienced these days. Inspiring and motivating people to see things differently, especially in the workforce today, may help in the curation of new ideas and strategies that improve the culture of the workplace in general as well as overall satisfaction with work and life.
Improve Team Work with Motivational Speaking
When leading professionals such as doctors, CEOs, managers, and supervisors speak words of motivation to their team members, it can help improve a team’s efficiency and overall job satisfaction. Having a group of members that work well together means seeing more innovation and faster progress. Inspiring coworker’s this way can help build a sense of commitment and ignites enthusiasm among team members to strive to accomplish a common objective.
Helping Employees Find Work-Life Fulfillment
Outstanding motivational speakers can help others not only find satisfaction in work but in their personal lives as well. Dr. Fabi states, “I believe that work and personal life are linked. Disgruntlement with work often translates to the quality of personal life and vice versa. A suboptimal personal life can translate to the work environment. When both are in harmony, overall fulfillment with life is enhanced exponentially!” Achieving this symbiosis in life culminates in replenished energy, enthusiasm as well as further aspirations in most if not all of one’s endeavors. Further, people tend to be happier and in turn, look forward to daily challenges with increasing confidence. And the results continue to be multiplicative as stress can be minimized and therefore, the efficiency with all the tasks that work and life demands. And excellent leaders foster this type of mindset which transcends to those they associate with. Dr. Fabi fancies himself a multiplier type of leader. “The best leaders are ‘multipliers’ in that they encourage, are receptive and involve all employees and appreciate their improvement. They don’t ‘diminish’ This type of leadership can culminate in the employee working at 100% of their capacity and sometimes 110% of their capacity in that employees start doing things they didn’t think they were capable of previously!”, says Dr. Fabi.
Motivating Personal and Professional Growth
Being in a position of leadership consists of more than delegating. As Dr. David Fabi puts it, it involves touching the lives of people by inspiring them to unleash their human potential and helping them find meaning in all that that they do. Dr. David Fabi states, “I believe in the infinity of human potential. We are all capable, it is just tapping into that potential can be difficult and arduous. Like most, if not, all important things in life, realizing potential takes hard work, dedication, belief, determination, and grit.” That’s what excellent leaders and motivational speakers do. There is no single formula to help impart motivation into people. Different people work differently and find inspiration for various things and through various methods. Being an excellent motivational speaker requires one to provide sound advice that mainly focuses on achieving one’s personal and professional goals. It also requires the ability to inspire people to break through barriers and being better than you ever thought possible. As humans, we have shown that through the process of positive affirmation, we tend to feel better about whatever position we are currently in, no matter how critical or hopeless the situation is. Also, positive feedback almost always helps to change our mindset. For instance, Dr. David Fabi reports that with his patients, assuring them that they will be able to be discharged home the same day of a hip or knee replacement lays the foundation for a quicker and smoother recovery. Drawing on his motivational skills, Dr. Fabi instills in his patients that just like life, 95% of the recovery after surgery and even nonoperative treatments is mental. Oftentimes, this makes the patients excited for their surgery and other treatment options moving forward! “Conveying this to my patients raises the bar for their postoperative journey in that they can achieve recovery milestones and satisfaction much quicker than most. And not only do I hope this improves their results but also instills in them confidence that translates to their professional and personal life”, states Dr. Fabi with exuberance. That sentiment he brings to his patients and others is truly a large step towards helping the 7.2 billion people of this world!
Learn How Digital Nomad Ksaveras Jancauskas Is Disrupting The Instagram Marketing Industry
Ksaveras Jancauskas is a digital nomad who helps industry leaders and businesses, spanning different countries, to grow their online presence via Instagram and scale their brand.
So far, Ksaveras started and scaled his Instagram marketing agency to a 6-figure firm. The well-known brands and non-profits such as RepresentUS and GivePower Foundation been clients of Ksaveras. The biggest turning point for Ksaveras was when he was able to grow brands to over 221,000 real followers in just ten days!]
In this article, Ksaveras shares how he climbed up the industry ladder and became the successful digital marketer he is today.
If you’ve heard about Ksaveras before then you’ve probably heard of the Instagram Leverage Framework. The Instagram Leverage Framework is the brainchild of Ksaveras and is referred to as a system that helps anyone assert their authority in their industry.
With this system, Ksaveras has generated ten times return on investment (ROI) for different businesses on Instagram. This is why he’s one of the most sought after Instagram experts in the world.
At the start of his journey to success, Ksaveras faced a significant amount of challenges. His biggest challenge was that he trusted a lot of unqualified individuals to carry out his task. Slowly but surely, his brand was no longer sought after by prospects.
“I tried taking shortcuts by delegating my work to individuals who offered cheap prices, but in turn, they gave my clients a lot of substandard results.” -Ksaveras says.
In due time, he learned that trust is a belief that has to be built and that taking words for a fact without testing can prove detrimental to the status of a business. Ksaveras also shares that it’s important to test a product before you sell it. He’s acknowledged the fact that it’s better to employ individuals yearning to learn and improve on their craft every day than to outsource to a third party “professionals.”
Values and Principles
Ksaveras is a proud advocate of the “learn something new every day” movement. He never rests on his laurels and no matter the level of success he attains, he doesn’t get comfortable.
Everyone in his industry learns how to grow Instagram accounts and then complacency sets in. Instead of following the status quo, Ksaveras improves himself every day and according to him, he knows more about Instagram than Instagram knows about themselves.
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