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Why You Need to Secure Your WordPress Site



Secure Your WordPress Site

There are many reasons that you want to make sure that your WordPress based website is secure. Not only would this help your customers to trust you more, but you are also going to ensure that the data that is being transferred is safe.

These are just a few of the main reasons that you would want to take care of the security of the site and the WordPress development experts would be able to help you.

Why Your Website Should Be Secure

One thing that you are going to want to make sure of when you are creating the website is that it is fully secure. There are many reasons for this, such as:

Data protection –

When you have the website properly protected then you are going to be sure that the data that is being transferred back and forth is going to be safe.

You can make sure that all of the information, especially sensitive business or customer-related details, won’t be shared with the world and it will be encrypted and others won’t be able to read it.

This is one of the top things that you would want to do so that you can keep all of your data safe and protected.

Customer trust –

Before the customers purchase anything from any website one of the first things that they do is ensuring that it is fully protected. If your website isn’t protected, then the customers might not buy from you since they can’t be sure that their details will be fully protected.

Customers don’t want to give their payment information to your site if it isn’t protected, so this is the best way to make more sales.

Less attacks –

Also, these days there are plenty of ways that outsiders can attack your website and you need to be sure of how to protect your site. When you have it secure, then there are going to be fewer chances that the hackers can get inside and wreak havoc on your website.

If they see that they can’t get into the website, then they will stop trying and you won’t need to worry about a thing.

Keep website working –

If your website is hacked, then they can take it down or even cause it to load extremely slowly. However, if you have it fully secured, then this isn’t going to be a possibility that you are going to have to consider.

Having your website go down or for it to slow down is something you want to avoid since it can keep your customers from reaching you.

Saves money –

One of the major things that you need to consider when it comes to your website and the security is that it is going to save you money. If you don’t have to deal with a hacker and recovering the website or even re-creating it, then you will end up saving yourself money and time as well.

Go ahead and start the entire website process by saying that you want it to be fully secure and you need to know why that is important, especially when it comes to the customers.

All of your customers are going to want to make sure that your website is completely secure before they purchase anything from you. If it is fully secure, then you don’t need to worry about your personal or business-related data from being leaked or stolen.

Also, this is going to save you money since you won’t need to deal with recovering or even completely having it redone if there was an incident with your website.

With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings - Web Development Company. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.

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Tech + Startups

5 Ways to Increase Your Website Conversion Rate



Websites are becoming more important than ever for companies to entice end-users with their products and services.

The technological changes are occurring so quickly that the manufacturers need to play catch up for this advancement. To improve conversion rates and also to increase earnings, they need to revamp and connected with the most recent trends, characteristics, and functionalities that haven’t been so crucial before.

Together with curated website development solutions, internet designers are bringing forward innovative solutions and layouts to foster success and growth in the market. Minimalistic, fluid and reactive layouts are a few of the cases of the sort of sites that have gained popularity through recent years.

1 Articles and Marketing

The advertising strategy ought to be prioritized if you’re starting a new site owner. Email advertising works like a charm from the process of obtaining new customers and keeping existing ones. By utilizing the suitable set of keywords you won’t just be constant in advertising but may also achieve better conversion rates during your invented content. Keywords are mixtures of capable phrases that may be substituted for somebody’s brand identity. They become an essential part of a person’s site content for example writeups, websites, infographics, etc..

2 A/B testing

Sites must be assembled with a user-centric strategy. Many sites fail because they do not consider the end-user’s needs and motives. It’s crucial to experience a creative process to accomplish a level of innovation your site visitors will enjoy. In no more than 3 clicks that the visitor must get exactly what they wanted on the web site for them to see it. A site that’s user-centric is desired, workable and achievable for the visitors that are more inclined to recommend the site to their friends and loved ones.

Usability sessions and A/B testing ought to be prioritized throughout the testing period so the site is inspected in every possible manner. A/B testing is a sort of testing that’s controlled. A couple of versions of this site are compared and assessed. The consumer’s interaction level with every page becomes assessed and quantified and also the variant which moves certain criteria has finalized. For conversions that are wholesome, predefined requirements are assessed by prospective users in the growth cycle.

3 CTA’s and Landing Pages 

CTA’s are widely utilized in selling and advertising and refer to this measure the visitor is probably to take while browsing the site. When people click the connection on any site, they wind up on a landing page in which an entry form pops up which was made to turn the traffic into a direct or a client. Around business verticals, the ordinary landing page conversion speed is roughly 2.4percent — 3.4 percent. The best 30% convert in 4 percent or even higher. The higher conversion speed is indicative of effective advertising and internet design. Therefore, creating powerful CTA’s and landing pages must be prioritized by the web site owner. Conversion rates state everything about if this strategy was executed or not.

4 Backlinks

Quality backlinks do result in high positions on a search engine such as Google. The longer the links your site has, the greater the chances that you creep up higher in the results page. It has been demonstrated that quality backlinks are among the most essential components to ascertain the ranks of the webpage. Google is fast to punish people that are found guilty practicing those methods and be certain you not produce no longer than 4–8 backlinks each day. 100–150 is the threshold you have to keep clear from if you would like Google to not mess up with your difficult work.

5 Fast Tips

A number of the couple and effective of pointers that will assist you to stand up the search engine optimization. As a result of Google’s algorithm, there’s absolutely no room for foul play and everyone gets an equal chance to improve their presence online.

Be sure to upgrade the best-performing assets frequently.
Peek in your competitor’s site, do a little homework and evaluate your strengths and weaknesses and eventually make adjustments if any.
Optimize your site to the cellular experience. Nearly all the customer base is fast going portable and you do not want to lag behind.
Integrate social networking links, blog articles, videos, infographics in your homepage design. The site needs to be intuitive and interactive that will be in a position to induce user participation and conversion prices.


The ideal site expertise is about the ideal interaction involving the end-user & your small business. Credibility goes from the window when it is not compatible with the most recent devices, is obsolete or does not match the services that it claims. Updating your business’s mission, mission and values with the most recent products and services won’t just help drive conversion prices but may also help you construct long-term relationships with your end-users. Consider technological changes, business objectives, marketing strategies, and competitive landscape to produce a powerful site that’s commendable, scalable and effective to convert target viewers to long-term clients.

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Tech + Startups

How On-demand Music Streaming Services Work? A Brief Guide



how to create a music streaming app

Music is a universal language that everyone knows. And thanks to the on-demand music streaming apps, now everyone can practice this language. Considered to be the best innovation of the modern era, with on-demand music services, everyone can listen to their music anytime, anywhere. 

The market for online music streaming apps is so popular that the market is swimming with various kinds of music streaming apps. Whether we talk about Spotify or Apple Music, these apps have garnered enough fan following in the market to become absolute favorites. 

So if you are thinking about how to make a music app, then you should know about the inner workings of on-demand music streaming apps. Let us tell you how on-demand music streaming applications work. 

Different From The Radio App!

Of course, the name on-demand music streaming app is a signal enough, but still, let us tell you exactly how these apps are different from the online radio apps. 

With on-demand apps, the user has unlimited access to the songs on that platform, to be played anytime anywhere. They can choose which song they want to play on their own and create playlists themselves. Unlike online radio apps, which only lets the users change the channel and not the track, and on-demand music app gives the users full control over what they want to hear. 

It Won’t Work Without The License

It is not easy to build music streaming apps and start streaming music on it. To avoid serious legal issues, you have to follow the law of property rights and get a license from the major labels and publishers. 

You have to strike up a deal with the labels and the publishers who hold the rights to the music. The process is much different than online radio applications. 

The payment of royalties comes in different ways, such as a percentage of the entire revenue, per-stream rate, payment made for the future streams, etc. As a music streaming business, you might have to negotiate a bit with the music rights holders for the royalty payment methods. 

Without The Right Features, The App Won’t Work

Every app needs the right features to work, and a music streaming app is not beyond that. With that in mind, you have to choose the right features to make sure your music streaming app can become the best in the Music Streaming App Market in the USA and on a global scale as well. 

Features such as seamless registration, easy search for songs and artists, creating playlists are common and require no reminders. However, you do need some unique features to make your app stand out in the Music streaming app market. Easy social sharing, curated playlists for every mood along with better categorization of the music, you have to add many other features that will bring out the best in your music streaming application. 

Building An MVP

Before building a music streaming app like Spotify loaded with features, you should launch a Minimum Viable Product or MVP that will help you to understand if your app really works or not. 

The MVP of your app will contain only the bare necessary features to make the app work. Once you are satisfied with the application and know there are no glitches in the basics, you can update the application with new features and help users make the best of the platform. Not going with an MVP model and choosing to launch a full-featured application can create serious problems and make for glitchy user experience. The best way to make sure of the best user experience is by launching an MVP. 

Monetizing The Music App

You have to choose the best monetization technique to earn proper revenues. When it comes to creating a music streaming app, you have some different ways of making money. 

You can choose to go with a subscription plan, with which the users can buy subscriptions to get access to the premium features. Or you can make use of the advertisement model, where you display relevant advertisements to generate revenues from them. Choosing the right monetization model will help you a lot to make profits with which you will be able to pay the revenues. 

There are still many aspects of making a music application work, and you have to figure out all of them before going into the on-demand music streaming app development process. Otherwise, your app won’t work as well as you want it to and you will not succeed in making a profit.

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Tech + Startups

A Brief Overview of Software Architecture



Most people do not understand software architecture. Quite a bit of the reason for this is because there are so many different areas of knowledge that need to be brought into getting the software ready. Companies and people believe that the designer does all the architecture, but that is not the best way for a large program. The best way is to bring in someone who can shape how the program can be shaped with what the company wants. The designers and programmers can then be brought in to make real what was planned out. The architect is one part of a team effort to make sure of removing chaos.


The first part of software architecture is communication. The company has to know what they want. The architect then has to flesh that out to show what has to be done. That means they must also know the budget. When they are done with this phase, the company and they must decide if the program is achievable with the available resources. If the plan goes forward, they then must work with the designers and programmers to make it all become what is wanted. This will take communication at all levels, without any compromise to that.

Online or not

Most people do not realize how much of the time that software on their computer is in communication with the main company. That has to be decided in the current environment. It also has to be decided on how that information is handled. Many new companies are unable to afford the new servers and technicians that would be needed. That means that the architecture has to be planned for Backend as a Service, or BaaS. This is easily done now, but was unavailable just a few years ago. The architect has to make sure of this at the beginning, so that all can be set up with fewer headaches.

New trend

One new trend that people need to be aware of is what is known as microservices architecture. A program that is set up with this approach is one that has a shell filled with different modules. The modules are managed with individual databases. The main shell is the one that manages the communication between them. This avenue is also a way to see what works and what does not. It allows for new features to be brought in, if they had been delayed. Such an approach is one that is being used by several big name corporations.

Design vs architecture

People will first assume that the designer and architect do the same function. That is not the case. The designer is the one handling the coding level of the program. They are the midpoint between everyone else and the programmers. The architect is the one who shapes out the big picture, with the understanding of how software information will flow within and without the company. The two people work together, but do not usually overlap. They have to work well together, though. It is much the same between a building architect and the building contractor.

The modern types of software have grown to the point that an architect is necessary for managing the scope. Software architecture itself has grown beyond a whiteboard and getting the ideas a graphical interpretation. A company, especially a new one, needs to understand this when they are starting the planning phase. Much like a building, there are now many areas that have to be considered that are outside of the program itself. Servers, internet communication, and other areas have to be discussed to make sure the software has a good foundation.            

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The Disrupt Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real life experience. This Podcast is designed to give them a taste of that.